Fanola No Yellow instantly removed brassiness, leaving my blonde bright and shiny.
I love Fanola No Yellow purple shampoo for instantly removing brassiness and keeping my blonde bright. It works best when applied before shampooing, leaving hair shiny and healthy.Product Detail

This is a review from Amazon.com about product:
Fanola No Yellow Purple Shampoo - Purple Color Depositing Shampoo for Blondes, Bleached & Grey Hair - Formulated with Violet Pigment to Remove Brassy Tones from Hair (11.83 Fl oz)

I have been using this brand for years and it is my go to for keeping my blonde bright. I have always used their blue shampoo but wasn't able to find it. I decided to try the purple shampoo and after 1 use I could not believe how much brassy/yellow it took out of my hair. When showering I put this in my hair first and let it sit (5-10min) until I am ready to shampoo and condition my hair which I always do last. I love this product and brand. It smells good too. It does make my hair dry when rinsing so I suggest using before shampoo and conditioner.
What Makes Fanola No Yellow Purple Shampoo Stand Out?
Fanola No Yellow is a professional purple shampoo formulated with extra violet pigment to neutralize brassy and yellow tones in blonde, gray, and bleached hair. Unlike many purple shampoos that can be drying, this Italian-made product enhances shine and softness while delivering salon-quality results at home.
How to Use Based on User Experience
From my own years of use, I've found the best method: apply the shampoo to dry or damp hair first, let it sit for 5–10 minutes (longer for more toning), then rinse before using regular shampoo and conditioner. This prevents dryness and ensures maximum brassiness removal. The brand suggests 1–5 minutes, but adjusting the time lets you control the level of cool tone.
Key Benefits of Fanola No Yellow
- Instantly neutralizes unwanted yellow and orange tones.
- Leaves hair looking brighter, shinier, and softer.
- Professional quality from an Italian brand trusted by stylists.
- Works as an at-home toning solution between salon visits.
- Pairs well with Fanola No Yellow Mask and Color for extended results.
Addressing Common Concerns: Dryness
Many users, including myself, notice slight dryness after using this shampoo. This is typical of toning shampoos due to high pigment concentration. To combat dryness, use the shampoo before your regular shampoo (as I do), follow with a moisturizing conditioner or hair mask, and avoid over-processing. This preserves hydration while keeping brassiness at bay.
Product Specifications and Popularity
Fanola No Yellow comes in a 1.28 oz bottle (also available in larger sizes). It has a sweet scent, is ideal for chemically treated hair, and boasts over 158,000 customer ratings with a 4.5-star average. It's #66 in Hair Shampoo on Amazon, reflecting its strong performance in the purple shampoo category.
Conclusion: Why I Recommend It
After using blue shampoos for years, switching to Fanola No Yellow was a game-changer. It removes brassiness faster, leaves hair brighter, and fits perfectly into my routine. If you have blonde, gray, or bleached hair and want a cool, salon-fresh tone without frequent salon visits, this shampoo is an excellent choice. Just remember to adjust your washing order to minimize dryness.
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