My blonde stays bright 12 months, no brassiness! Perfect for color-treated hair.
This shampoo brilliantly maintains my true blonde color for nearly a year, effectively eliminating unwanted brassiness. It works wonders for both color-treated and natural blonde hair.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
Great Product! Keep my blonde nice and bright for almost 12 months. Take off the brassy and keep the true blonde. My mother uses Paul Mitchell since the 2000s and this is the best product for non color and color gals. only Con is this will stain your shower if u have white plastic tub, just be aware and rinse directly to the drain! ❤️
Shampoo Basics & Tips
Understanding Your Blonde Shampoo: Brassiness, Care, and Staining
Brassiness refers to the unwanted warm, orange, or yellow tones that often appear in blonde, silver, or highlighted hair. It's caused by the underlying pigment (warm melanin) in your hair becoming exposed as the artificial cool toner fades or the natural hair oxidizes. Purple shampoos counteract brassiness because purple is opposite yellow/orange on the color wheel, neutralizing those warm tones.
Why It Might Stain Your Shower
The intense purple (or violet) pigments in toning shampoos are highly concentrated to effectively neutralize brass. White plastic shower tubs are porous. These pigments can deposit onto the surface, especially if the shampoo sits wet for a while before rinsing. Rinsing directly down the drain minimizes contact time.
Color-Treated vs. Non-Color-Treated Hair Use
While often marketed for color-treated hair, purple shampoo can also benefit natural blonde hair prone to brassiness from sun exposure, minerals in water (hard water), chlorine, or pollution. The key is using it correctly: typically 1-3 times a week, leaving it on for only 3-5 minutes to avoid over-toning (which can give a purple/grey cast).
Maintaining Vibrant Blonde
Long-lasting blonde vibrancy requires more than just toning shampoo. Key factors include:
- Gentle Cleansing: Using sulfate-free shampoos minimizes color stripping.
- UV Protection: Sunlight significantly fades color. Use hats or UV-protectant hair products.
- Heat Protection: Always apply a heat protectant before styling with hot tools.
- Minimizing Wash Frequency: Washing less often helps color last longer.
- Regular Conditioning: Color-treated hair is more porous and prone to dryness.
- Professional Toners: Salon toners provide more intensive, longer-lasting brass correction than purple shampoo maintenance.
Choosing the Right Purple Shampoo
Look for one matching your blonde level (platinum, ash, beige) and intensity needs. Some offer moisturizing benefits, while others focus purely on toning. Patch testing for staining on a hidden part of your tub is wise!
This shampoo transformed my dry, frizzy hair into soft, smooth locks instantly—I'm hooked!
As someone who tried endless shampoos unsuccessfully, this delivered immediate softness on first wash and remarkable smoothness by the second use—my frizzy hair's ultimate solution.
I love this shampoo—no more itching, less hair fall, great scent, and the conditioning bar saves my dry hair.
This shampoo transformed my hair—less itch, reduced fallout, amazing scent. The conditioning bar combats dryness, though tangles need extra care. Highly recommend!
I found the best fragrance-free shampoo that keeps my hair soft without drying my scalp.
This fragrance-free shampoo became my holy grail - maintains hair softness, balances scalp moisture, and leaves zero sticky residue unlike other brands I've tried.
This sulfate-free shampoo stopped my scalp irritation while adding natural body for easy styling - worth every penny!
Route Shampoo eliminated my scalp itching and redness while creating perfect styling body. Though pricey, the results justified buying a second bottle for my vacation home. (20 words)
I love how these shampoo bars make my hair soft, shiny, and odor-free while extending wash days effortlessly.
These shampoo bars deliver soft, shiny hair with a subtle toning effect, extending wash days without dryness—easy storage and gentle scent win me over.
I love this hydrating shampoo for voluminous hair, though I wish the conditioner mix-up didn't leave me stranded.
I rely on this shampoo for consistently hydrated, voluminous hair. The accidental conditioner delivery was disappointing, but the shampoo's performance keeps me loyal and stocked up.
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For me, this shampoo moisturizes fine hair, controls frizz, and prevents oiliness.
I used this shampoo and saw less shedding, thicker hair, and new growth in weeks.
I adore this color-safe shampoo for its wonderful scent and hair loss prevention.
I love this shampoo's excellent lather, minimal use, great scent, and soft hair results.
I love how this shampoo makes my hair feel healthy and shiny after use.
I found this shampoo excellent for hydrating and scenting my hair, but the pump is poorly designed.
I noticed healthier hair and new growth after using this peppermint shampoo.
As a person with allergies, I use this purple shampoo without issues.
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