My blonde stays bright 12 months, no brassiness! Perfect for color-treated hair.
This shampoo brilliantly maintains my true blonde color for nearly a year, effectively eliminating unwanted brassiness. It works wonders for both color-treated and natural blonde hair.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
Great Product! Keep my blonde nice and bright for almost 12 months. Take off the brassy and keep the true blonde. My mother uses Paul Mitchell since the 2000s and this is the best product for non color and color gals. only Con is this will stain your shower if u have white plastic tub, just be aware and rinse directly to the drain! ❤️
Shampoo Basics & Tips
Understanding Your Blonde Shampoo: Brassiness, Care, and Staining
Brassiness refers to the unwanted warm, orange, or yellow tones that often appear in blonde, silver, or highlighted hair. It's caused by the underlying pigment (warm melanin) in your hair becoming exposed as the artificial cool toner fades or the natural hair oxidizes. Purple shampoos counteract brassiness because purple is opposite yellow/orange on the color wheel, neutralizing those warm tones.
Why It Might Stain Your Shower
The intense purple (or violet) pigments in toning shampoos are highly concentrated to effectively neutralize brass. White plastic shower tubs are porous. These pigments can deposit onto the surface, especially if the shampoo sits wet for a while before rinsing. Rinsing directly down the drain minimizes contact time.
Color-Treated vs. Non-Color-Treated Hair Use
While often marketed for color-treated hair, purple shampoo can also benefit natural blonde hair prone to brassiness from sun exposure, minerals in water (hard water), chlorine, or pollution. The key is using it correctly: typically 1-3 times a week, leaving it on for only 3-5 minutes to avoid over-toning (which can give a purple/grey cast).
Maintaining Vibrant Blonde
Long-lasting blonde vibrancy requires more than just toning shampoo. Key factors include:
- Gentle Cleansing: Using sulfate-free shampoos minimizes color stripping.
- UV Protection: Sunlight significantly fades color. Use hats or UV-protectant hair products.
- Heat Protection: Always apply a heat protectant before styling with hot tools.
- Minimizing Wash Frequency: Washing less often helps color last longer.
- Regular Conditioning: Color-treated hair is more porous and prone to dryness.
- Professional Toners: Salon toners provide more intensive, longer-lasting brass correction than purple shampoo maintenance.
Choosing the Right Purple Shampoo
Look for one matching your blonde level (platinum, ash, beige) and intensity needs. Some offer moisturizing benefits, while others focus purely on toning. Patch testing for staining on a hidden part of your tub is wise!
I tame frizz in humid chaos with this light serum for soft, natural air-dried hair.
This serum transforms my baby fine, frizzy hair in humid work conditions. A small amount combed through damp hair and left to air dry delivers smooth, soft, non-coated results that last all day effortlessly.
I love how this shampoo makes my hair incredibly soft and shiny, though the pump failed.
This shampoo transformed my hair to silky softness with incredible shine, but the larger bottle's pump was defective, causing frustration despite the fantastic results.
I love how Tee Trea shampoo softens hair, smells amazing, and soothes my itchy scalp perfectly.
Tee Trea shampoo transformed my hair: ultra-soft texture, delightful long-lasting scent, and total relief from itchy scalp discomfort. I'm thrilled!
I found the only shampoo that preserves keratin treatments, extends results, and keeps hair flawless with ionic bonding.
This shampoo line is my holy grail for keratin-treated hair. It actively preserves my treatment, extends its effects for months, and maintains shine and strength through ionic bonding technology, unlike harsh products.
This shampoo cleans deeply with minimal product, saving me money for months. Highly recommend!
After testing a small bottle, I switched to the large size. This concentrated shampoo cleans thoroughly with tiny amounts, saving me money and lasting months per bottle. Fantastic value!
Pantene Gold transformed my dry hair into healthy, growing locks affordably with Black scientist formulas.
I saved money while getting incredible results: Pantene Gold Series repaired my dry, brittle hair, delivering 3-4 inches of healthy growth and constant compliments thanks to its effective, affordable formulas made for Black hair.
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This clean shampoo tames my teen's curls beautifully with a refreshing scent we both trust.
This shampoo transformed my hair—luxurious softness, shine, and volume worth every penny!
This shampoo leaves my hair silky, though the packaging needs improvement for secure delivery.
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