My blonde stays bright 12 months, no brassiness! Perfect for color-treated hair.

2026-02-26 Shampoo reviews Categroy：Unisex Views：122

This shampoo brilliantly maintains my true blonde color for nearly a year, effectively eliminating unwanted brassiness. It works wonders for both color-treated and natural blonde hair.

This is a review from Amazon.com about product:

Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.

My Blonde Savior: Banishing Brassiness for Good!

Great Product! Keep my blonde nice and bright for almost 12 months. Take off the brassy and keep the true blonde. My mother uses Paul Mitchell since the 2000s and this is the best product for non color and color gals. only Con is this will stain your shower if u have white plastic tub, just be aware and rinse directly to the drain! ❤️

Shampoo Basics & Tips

Understanding Your Blonde Shampoo: Brassiness, Care, and Staining

Brassiness refers to the unwanted warm, orange, or yellow tones that often appear in blonde, silver, or highlighted hair. It's caused by the underlying pigment (warm melanin) in your hair becoming exposed as the artificial cool toner fades or the natural hair oxidizes. Purple shampoos counteract brassiness because purple is opposite yellow/orange on the color wheel, neutralizing those warm tones.

Why It Might Stain Your Shower

The intense purple (or violet) pigments in toning shampoos are highly concentrated to effectively neutralize brass. White plastic shower tubs are porous. These pigments can deposit onto the surface, especially if the shampoo sits wet for a while before rinsing. Rinsing directly down the drain minimizes contact time.

Color-Treated vs. Non-Color-Treated Hair Use

While often marketed for color-treated hair, purple shampoo can also benefit natural blonde hair prone to brassiness from sun exposure, minerals in water (hard water), chlorine, or pollution. The key is using it correctly: typically 1-3 times a week, leaving it on for only 3-5 minutes to avoid over-toning (which can give a purple/grey cast).

Maintaining Vibrant Blonde

Long-lasting blonde vibrancy requires more than just toning shampoo. Key factors include:

Gentle Cleansing: Using sulfate-free shampoos minimizes color stripping.
UV Protection: Sunlight significantly fades color. Use hats or UV-protectant hair products.
Heat Protection: Always apply a heat protectant before styling with hot tools.
Minimizing Wash Frequency: Washing less often helps color last longer.
Regular Conditioning: Color-treated hair is more porous and prone to dryness.
Professional Toners: Salon toners provide more intensive, longer-lasting brass correction than purple shampoo maintenance.

Choosing the Right Purple Shampoo

Look for one matching your blonde level (platinum, ash, beige) and intensity needs. Some offer moisturizing benefits, while others focus purely on toning. Patch testing for staining on a hidden part of your tub is wise!