My blonde stays bright 12 months, no brassiness! Perfect for color-treated hair.
This shampoo brilliantly maintains my true blonde color for nearly a year, effectively eliminating unwanted brassiness. It works wonders for both color-treated and natural blonde hair.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
Great Product! Keep my blonde nice and bright for almost 12 months. Take off the brassy and keep the true blonde. My mother uses Paul Mitchell since the 2000s and this is the best product for non color and color gals. only Con is this will stain your shower if u have white plastic tub, just be aware and rinse directly to the drain! ❤️
Shampoo Basics & Tips
Understanding Your Blonde Shampoo: Brassiness, Care, and Staining
Brassiness refers to the unwanted warm, orange, or yellow tones that often appear in blonde, silver, or highlighted hair. It's caused by the underlying pigment (warm melanin) in your hair becoming exposed as the artificial cool toner fades or the natural hair oxidizes. Purple shampoos counteract brassiness because purple is opposite yellow/orange on the color wheel, neutralizing those warm tones.
Why It Might Stain Your Shower
The intense purple (or violet) pigments in toning shampoos are highly concentrated to effectively neutralize brass. White plastic shower tubs are porous. These pigments can deposit onto the surface, especially if the shampoo sits wet for a while before rinsing. Rinsing directly down the drain minimizes contact time.
Color-Treated vs. Non-Color-Treated Hair Use
While often marketed for color-treated hair, purple shampoo can also benefit natural blonde hair prone to brassiness from sun exposure, minerals in water (hard water), chlorine, or pollution. The key is using it correctly: typically 1-3 times a week, leaving it on for only 3-5 minutes to avoid over-toning (which can give a purple/grey cast).
Maintaining Vibrant Blonde
Long-lasting blonde vibrancy requires more than just toning shampoo. Key factors include:
- Gentle Cleansing: Using sulfate-free shampoos minimizes color stripping.
- UV Protection: Sunlight significantly fades color. Use hats or UV-protectant hair products.
- Heat Protection: Always apply a heat protectant before styling with hot tools.
- Minimizing Wash Frequency: Washing less often helps color last longer.
- Regular Conditioning: Color-treated hair is more porous and prone to dryness.
- Professional Toners: Salon toners provide more intensive, longer-lasting brass correction than purple shampoo maintenance.
Choosing the Right Purple Shampoo
Look for one matching your blonde level (platinum, ash, beige) and intensity needs. Some offer moisturizing benefits, while others focus purely on toning. Patch testing for staining on a hidden part of your tub is wise!
This shampoo's natural ingredients reduce hair loss while leaving an amazing, long-lasting fragrance.
This shampoo's natural formula effectively tackles hair loss and smells divine. Though pricey, adding rosemary oil enhances results—worth every penny for thicker hair!
Love this non-toxic shampoo's gentle cleanse, pleasant scent, and convenient pump for healthier hair.
This shampoo set delivers nourished hair through clean ingredients - no sulfates or parabens - while offering mess-free pumps and refreshing fragrance that lasts all day.
Joico's Blond Life shampoo gently cleanses, conditions, and maintains vibrant, lightweight softness for years.
As a longtime user, Joico Blond Life shampoo gently cleanses while the brightening conditioner maintains vibrant, lightweight softness without residue or damage.
I love these 3 suds-rich shampoos—keeps my hair moisturized all day with a fun juggling twist!
I adore these three moisturizing shampoos—their rich suds keep my hair soft all day while adding playful juggling fun to my routine!
This shampoo leaves my thick, long hair incredibly smooth and manageable—highly recommended!
As someone with thick, long hair, this shampoo delivers unmatched smoothness, reduces frizz, and enhances shine—making styling effortless. A game-changer!
After 6 months, my hair is healthier, shinier, smoother – I highly recommend this shampoo!
This shampoo gave me visibly healthier hair with incredible shine and smoothness over 6 months – a game-changer I'll keep buying!
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