I used this shampoo to cool my warm highlights, achieving instant tone correction and better skin appearance.

2026-03-08 Shampoo reviews Categroy：Women's Views：113

My salon highlights were too warm and pink-toned, but one use of this shampoo and conditioner cooled them down immediately, giving me instant improvement and a perfect match for my skin tone.

This is a review from Amazon.com about product:

Moroccanoil Blonde Perfecting Purple Shampoo, 33.8 Fl Oz

I Fixed Warm Highlights with Toning Shampoo

Super product! My highlights were too “warm” toned when I left the salon and made my skin tone look very pink. 1 application of this and the conditioner and it cooled the tone right down. Super product for instant results

Shampoo Basics & Tips

What Are Hair Highlights?

Hair highlights involve lightening specific sections of hair to add dimension and brightness. They are commonly done in salons using techniques like foiling or balayage. Highlights can enhance facial features and create a sun-kissed effect, but if not done correctly, they may result in unwanted tones, such as the warm or brassy shades mentioned in the review. Proper maintenance with products like toning shampoo can help preserve the desired color.

Understanding Hair Tones: Warm vs Cool

Hair tones refer to the underlying colors in hair dye, categorized as warm (e.g., golden, red, or orange) or cool (e.g., ash, silver, or violet). Warm tones can make skin appear pink or ruddy, as described in the review, while cool tones often complement cooler skin undertones by neutralizing redness. The balance between warm and cool tones is crucial in hair coloring to achieve a flattering look that harmonizes with one's skin tone.

How Toning Shampoo Works

Toning shampoo contains pigments that counteract unwanted tones in hair. For example, purple or blue pigments neutralize warm, brassy shades by adhering to the hair shaft during washing. This process doesn't permanently dye hair but provides temporary correction. In the review, the shampoo cooled warm highlights instantly because its formula targeted the orange and pink undertones, restoring a more balanced, cool appearance. Regular use can help maintain color between salon visits.

The Importance of Conditioner in Hair Color Maintenance

Conditioner helps seal the hair cuticle after shampooing, locking in moisture and color. In toning products, conditioners often contain additional pigments to enhance the neutralizing effect. Using a conditioner with shampoo, as mentioned in the review, ensures even distribution and longer-lasting results. It also prevents dryness and damage, which is vital for colored hair that can become brittle from chemical treatments.

Common Hair Color Issues and How to Fix Them

Many people experience issues like brassiness, fading, or mismatched tones after coloring. Brassiness occurs when blonde or lightened hair develops warm undertones due to oxidation or environmental factors. Toning shampoos are an effective fix, but other solutions include using color-depositing masks or avoiding hot water washes. For persistent problems, consulting a stylist for a color correction is recommended. Preventive measures, such as UV protection and sulfate-free products, can also extend color longevity.

Tips for Choosing the Right Shampoo for Your Hair

Selecting shampoo depends on hair type, color, and concerns. For colored hair, opt for sulfate-free formulas to prevent stripping color. Toning shampoos are ideal for neutralizing unwanted tones, but they should be used in moderation to avoid over-toning, which can lead to dullness. Always pair with a matching conditioner for best results. Additionally, consider factors like scalp health and hair texture—for example, oily hair may need clarifying shampoos, while dry hair benefits from moisturizing variants.

Daily Hair Care Practices for Color-Treated Hair

To maintain vibrant color, wash hair less frequently with lukewarm water, and use leave-in conditioners or serums for protection. Avoid heat styling tools that can fade color, and incorporate weekly deep conditioning treatments. A balanced diet rich in vitamins and proteins also supports hair health. Remember, products like the one in the review work best when integrated into a consistent routine tailored to your hair's needs.

After four washes, this shampoo made my dry hair soft and voluminous.

My hair was dry from hard water and purple shampoo use. After four washes with this repair shampoo, it became soft, voluminous, and free of frizz and brittleness.

Being 68 with fine hair, I adore Kitsch's castor oil shampoo results.

I discovered Kitsch products years ago, starting with castor oil shampoo and rice water conditioner. Recently, I tried a new variant and love it even more. My fine hair now looks fantastic, and people keep complimenting me on its improved appearance and h