This shampoo leaves my fine hair silky, shiny, and bouncy without weighing it down—perfect for vibrant color care.
I love how this shampoo adds silky softness and shine to my fine hair without weighing it down, while complementing my copper conditioner for vibrant, long-lasting color.
This is a review from Amazon.com about product:
Davines Alchemic Shampoo, Silver, 9.47 Fl Oz

Leaves my hair VERY soft and silky feeling, with lots of shine and bounce. My hair is very fine so anything that makes it silky but not weighed down is great in my book. It doesn't tint the hair as much as the leave-in conditioners do but that's sort of expected as I leave the conditioner in for 10-15 minutes. I use this in combination with the Alchemic conditioner in copper since the stylist used multiple reds and gingers in my dye and I feel like they're a good combo.
My complaint is that the bottle has too much space left at the top, it's still quite a full bottle but my conditioner was filled to right under the cap line while the shampoo has enough space to fit more product in :| If you have long or very thick hair you might go through it fairly quick. I like the product itself but for the price I am paying I want a full bottle!
Shampoo Basics & Tips
Understanding Hair Softness and Weightless Hydration
The shampoo achieves its "silky, non-weighing" effect through sulfate-free formulas that cleanse gently. Unlike traditional shampoos, it avoids stripping natural oils, crucial for fine hair that easily flattens. Hydrating agents like panthenol or amino acids smooth hair cuticles without residue buildup.
Color Protection Mechanics
While the shampoo doesn't tint hair like leave-in conditioners, its pH-balanced formula helps seal hair cuticles. This prevents color molecules from washing out, especially when paired with specialized conditioners like Alchemic Copper, which deposit temporary pigments to refresh dyed reds/gingers.
Application Timing for Results
Leaving the conditioner for 10-15 minutes allows cationic surfactants to penetrate deeply. This repairs damage from coloring while maintaining volume—a key balance for fine hair types that require both moisture and lift.
Packaging Design Considerations
The "underfilled" bottle reflects industry "slack-fill" practices, where airspace prevents leakage during shipping. However, consumers often perceive this as reduced value. Brands targeting luxury markets typically minimize slack-fill to align with premium pricing expectations.
I adore using this shampoo weekly; it makes my hair look incredible and healthy.
I enjoy this shampoo's weekly treat; its honey consistency needs water to lather, and it delivers incredible shine and strength for my hair every time.
I love how KMS deep cleanse shampoo removes scalp buildup so effectively.
I rely on KMS deep cleanse shampoo to remove scalp buildup from weekly washing, achieving a fresher and cleaner scalp.
I love this shampoo for my fine hair; it lathers richly and lasts ages, worth every penny.
I've used this shampoo for years on fine hair; it's perfect, lathers well with little, lasts long, worth the quality.
After relocating, this shampoo eased my dry hair but not breakage issues.
After moving to dry area, I used this shampoo. It eased hair dryness but not breakage, so I stopped, though it's beneficial for overall hair hydration and manageability in dry climates.
I love how Dove shampoo eliminated my dandruff and improved scalp health.
Using Dove shampoo, my sister's dandruff vanished from thick curly hair. Flakes gone, itching ceased, scalp health enhanced. Great results.
I use this shampoo to clarify my hair before my regular one for better results.
I incorporate this clarifying shampoo into my routine to deeply cleanse my hair and scalp, then follow with my regular shampoo for enhanced softness, shine, and overall hair health improvement.
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This shampoo makes my hair smooth and shiny while prolonging red color.
I enjoy this shampoo with my son; it avoids oiliness and eases brushing.
I use purple shampoo for blonde hair, lathering well and preventing brassiness.
I love Amika shampoo because it smells amazing and makes my hair feel great.
I use this dry shampoo to add volume and control oil for three days.
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As a user, I find this shampoo effective and cost-saving on Amazon.
I used this shampoo and my gray hair turned brown, making it thicker and healthier in weeks.
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