This shampoo leaves my fine hair silky, shiny, and bouncy without weighing it down—perfect for vibrant color care.
I love how this shampoo adds silky softness and shine to my fine hair without weighing it down, while complementing my copper conditioner for vibrant, long-lasting color.
This is a review from Amazon.com about product:
Davines Alchemic Shampoo, Silver, 9.47 Fl Oz

Leaves my hair VERY soft and silky feeling, with lots of shine and bounce. My hair is very fine so anything that makes it silky but not weighed down is great in my book. It doesn't tint the hair as much as the leave-in conditioners do but that's sort of expected as I leave the conditioner in for 10-15 minutes. I use this in combination with the Alchemic conditioner in copper since the stylist used multiple reds and gingers in my dye and I feel like they're a good combo.
My complaint is that the bottle has too much space left at the top, it's still quite a full bottle but my conditioner was filled to right under the cap line while the shampoo has enough space to fit more product in :| If you have long or very thick hair you might go through it fairly quick. I like the product itself but for the price I am paying I want a full bottle!
Shampoo Basics & Tips
Understanding Hair Softness and Weightless Hydration
The shampoo achieves its "silky, non-weighing" effect through sulfate-free formulas that cleanse gently. Unlike traditional shampoos, it avoids stripping natural oils, crucial for fine hair that easily flattens. Hydrating agents like panthenol or amino acids smooth hair cuticles without residue buildup.
Color Protection Mechanics
While the shampoo doesn't tint hair like leave-in conditioners, its pH-balanced formula helps seal hair cuticles. This prevents color molecules from washing out, especially when paired with specialized conditioners like Alchemic Copper, which deposit temporary pigments to refresh dyed reds/gingers.
Application Timing for Results
Leaving the conditioner for 10-15 minutes allows cationic surfactants to penetrate deeply. This repairs damage from coloring while maintaining volume—a key balance for fine hair types that require both moisture and lift.
Packaging Design Considerations
The "underfilled" bottle reflects industry "slack-fill" practices, where airspace prevents leakage during shipping. However, consumers often perceive this as reduced value. Brands targeting luxury markets typically minimize slack-fill to align with premium pricing expectations.
After using this shampoo, my hair is clean, fragrant, and has more body.
This shampoo has transformed my hair care routine by cleaning thoroughly, smelling great, and adding soft volume. It manages my dry hair effectively, promoting a healthy appearance with no residue concerns.
This shampoo reduces my hair fall, has nice scent, and I use conditioner.
After trying this shampoo, my hair loss has decreased noticeably. It smells pleasant, and I pair it with conditioner for best results. I truly recommend this product.
After using this shampoo, my hair texture improved and breakage reduced significantly.
I started with the full product line but now use only shampoo and conditioner. This shampoo improved my hair texture, prevented breakage, and strengthened my hair over 18 months of use amazingly.
I love this shampoo for its smell and pure ingredients, making my fine hair soft and voluminous.
This shampoo delights me with its pleasant smell and pure ingredients. It works wonders on my fine hair, making it soft and adding volume, especially when used with the matching conditioner for optimal results.
My hair feels shiny and soft thanks to this shampoo's great fragrance, enhancing my daily routine.
I have purchased this shampoo multiple times because it consistently provides a wonderful fragrance, brilliant shine, and exceptional softness to my hair, making it a staple in my family's grooming routine that we all appreciate.
I found that biotin shampoo reduces hair loss and boosts new growth, leaving my hair soft and fragrant.
I experienced hair loss and used biotin shampoo, which resulted in significant new growth, soft hair, and a wonderful fragrance, proving this product works excellently for me.
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