This shampoo leaves my fine hair silky, shiny, and bouncy without weighing it down—perfect for vibrant color care.
I love how this shampoo adds silky softness and shine to my fine hair without weighing it down, while complementing my copper conditioner for vibrant, long-lasting color.
This is a review from Amazon.com about product:
Davines Alchemic Shampoo, Silver, 9.47 Fl Oz

Leaves my hair VERY soft and silky feeling, with lots of shine and bounce. My hair is very fine so anything that makes it silky but not weighed down is great in my book. It doesn't tint the hair as much as the leave-in conditioners do but that's sort of expected as I leave the conditioner in for 10-15 minutes. I use this in combination with the Alchemic conditioner in copper since the stylist used multiple reds and gingers in my dye and I feel like they're a good combo.
My complaint is that the bottle has too much space left at the top, it's still quite a full bottle but my conditioner was filled to right under the cap line while the shampoo has enough space to fit more product in :| If you have long or very thick hair you might go through it fairly quick. I like the product itself but for the price I am paying I want a full bottle!
Shampoo Basics & Tips
Understanding Hair Softness and Weightless Hydration
The shampoo achieves its "silky, non-weighing" effect through sulfate-free formulas that cleanse gently. Unlike traditional shampoos, it avoids stripping natural oils, crucial for fine hair that easily flattens. Hydrating agents like panthenol or amino acids smooth hair cuticles without residue buildup.
Color Protection Mechanics
While the shampoo doesn't tint hair like leave-in conditioners, its pH-balanced formula helps seal hair cuticles. This prevents color molecules from washing out, especially when paired with specialized conditioners like Alchemic Copper, which deposit temporary pigments to refresh dyed reds/gingers.
Application Timing for Results
Leaving the conditioner for 10-15 minutes allows cationic surfactants to penetrate deeply. This repairs damage from coloring while maintaining volume—a key balance for fine hair types that require both moisture and lift.
Packaging Design Considerations
The "underfilled" bottle reflects industry "slack-fill" practices, where airspace prevents leakage during shipping. However, consumers often perceive this as reduced value. Brands targeting luxury markets typically minimize slack-fill to align with premium pricing expectations.
My Hair Thrives Naturally: Gentle Cleansing, Reduced Chemicals, Authentic Texture
This shampoo transitioned my hair to its natural state with mindful usage—less product volume, reduced synthetic reliance, and acceptance of authentic texture challenges.
I prefer refilling my own bottle over awkward travel-sized shampoo packaging for cost efficiency.
Instead of dealing with oddly shaped travel shampoo bottles, I now save money by pouring my preferred shampoo into a compact reusable container for trips.
This shampoo effectively removes pool chemicals, leaves hair silky when paired with conditioner, though pricey.
This pool shampoo neutralizes chlorine effectively, prevents brittle hair, and enhances softness when used with conditioner. While costly, it protects color-treated hair better than cheaper alternatives.
This shampoo preserves vibrant red-copper tones while preventing color fade, earning my colorist's approval
This color-protecting shampoo maintains my bold red-copper hair vibrancy for weeks, preventing fade so effectively that even my colorist complimented its color-lock technology.
This shampoo leaves hair soft and clean, though requires more frequent washes than OGX. Quality justifies repurchasing!
This shampoo delivers softness and cleanliness but shortens wash cycles compared to OGX. Still, its high-quality formula and value for money keep me loyal.
This conditioner transformed my long, thick hair with minimal product and a solid routine.
I was amazed how little conditioner I needed for my long, thick hair! Sectioning and using a dime-sized amount per side made all the difference, especially when paired with my usual oil routine.
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I saw thicker hair after four uses of this hypothyroid shampoo.
I love how this shampoo makes my hair soft and manageable without any itching.
I love how this shampoo's gentle formula and pleasant fragrance benefit my entire family's hair.
I love this shampoo from a luxury hotel for its superior quality.
I love how it wipes away oil, has a light scent, and dries hair smoothly.
I adore this shampoo's fresh peppermint rosemary scent and scalp tingling sensation.
I always check the shampoo cap to prevent leaks and ensure a clean, effective hair wash.
I cleared my dandruff in three washes with cooling sensation from first wash.
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