This shampoo leaves my fine hair silky, shiny, and bouncy without weighing it down—perfect for vibrant color care.
I love how this shampoo adds silky softness and shine to my fine hair without weighing it down, while complementing my copper conditioner for vibrant, long-lasting color.
This is a review from Amazon.com about product:
Davines Alchemic Shampoo, Silver, 9.47 Fl Oz

Leaves my hair VERY soft and silky feeling, with lots of shine and bounce. My hair is very fine so anything that makes it silky but not weighed down is great in my book. It doesn't tint the hair as much as the leave-in conditioners do but that's sort of expected as I leave the conditioner in for 10-15 minutes. I use this in combination with the Alchemic conditioner in copper since the stylist used multiple reds and gingers in my dye and I feel like they're a good combo.
My complaint is that the bottle has too much space left at the top, it's still quite a full bottle but my conditioner was filled to right under the cap line while the shampoo has enough space to fit more product in :| If you have long or very thick hair you might go through it fairly quick. I like the product itself but for the price I am paying I want a full bottle!
Shampoo Basics & Tips
Understanding Hair Softness and Weightless Hydration
The shampoo achieves its "silky, non-weighing" effect through sulfate-free formulas that cleanse gently. Unlike traditional shampoos, it avoids stripping natural oils, crucial for fine hair that easily flattens. Hydrating agents like panthenol or amino acids smooth hair cuticles without residue buildup.
Color Protection Mechanics
While the shampoo doesn't tint hair like leave-in conditioners, its pH-balanced formula helps seal hair cuticles. This prevents color molecules from washing out, especially when paired with specialized conditioners like Alchemic Copper, which deposit temporary pigments to refresh dyed reds/gingers.
Application Timing for Results
Leaving the conditioner for 10-15 minutes allows cationic surfactants to penetrate deeply. This repairs damage from coloring while maintaining volume—a key balance for fine hair types that require both moisture and lift.
Packaging Design Considerations
The "underfilled" bottle reflects industry "slack-fill" practices, where airspace prevents leakage during shipping. However, consumers often perceive this as reduced value. Brands targeting luxury markets typically minimize slack-fill to align with premium pricing expectations.
After three uses, I find this shampoo minimizes build-up and leaves hair thoroughly clean without any dryness.
Having applied this shampoo on three occasions, I notice it requires minimal product to achieve a deeply clean scalp and hair, all while preventing dryness and keeping build-up at bay effectively.
This shampoo relieved my itchy scalp and controlled oiliness, making it feel fresh.
This shampoo is the first to effectively treat my scalp issues, providing relief from itch and oil with every wash, and its concentrated formula makes it long-lasting.
I love how this shampoo leaves my hair soft and healthy with a gentle fragrance.
This shampoo makes my hair super soft and healthy, and I adore the light scent. Although hair growth isn't evident yet, the overall experience is positive and beneficial.
This shampoo works wonders for my hair, leaving it soft and clean, though Amazon's packaging is often messy and leaky.
I highly recommend this shampoo because it transforms my hair, making it silky and strong with every wash. However, the packaging from Amazon frequently arrives leaky and messy, which is disappointing but doesn't detract from the product's amazing benefit
I love the scent and the hair loss shampoo and serum really work for my post-covid thinning hair.
I suffered from hair loss after covid, but my friend sent me Lanaza's products. The shampoo and serum have a delightful scent and are truly effective in stopping fall and improving thickness.
After one month of use, I highly value this shampoo's gentle organic formula.
I have used this shampoo for a month and find it excellent: organic, gentle, with a persistent scent. It maintains clean hair for two days despite activity, but requires double washing.
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This shampoo tames my thick hair, reduces frizz, and makes brushing effortless daily.
This shampoo cleanses oily scalp, adds shine, and soothes dryness effortlessly—love it!
This gentle shampoo keeps my fine, colored hair shiny, full, and damage-free without weighing down
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