This shampoo leaves my fine hair silky, shiny, and bouncy without weighing it down—perfect for vibrant color care.
I love how this shampoo adds silky softness and shine to my fine hair without weighing it down, while complementing my copper conditioner for vibrant, long-lasting color.
This is a review from Amazon.com about product:
Davines Alchemic Shampoo, Silver, 9.47 Fl Oz

Leaves my hair VERY soft and silky feeling, with lots of shine and bounce. My hair is very fine so anything that makes it silky but not weighed down is great in my book. It doesn't tint the hair as much as the leave-in conditioners do but that's sort of expected as I leave the conditioner in for 10-15 minutes. I use this in combination with the Alchemic conditioner in copper since the stylist used multiple reds and gingers in my dye and I feel like they're a good combo.
My complaint is that the bottle has too much space left at the top, it's still quite a full bottle but my conditioner was filled to right under the cap line while the shampoo has enough space to fit more product in :| If you have long or very thick hair you might go through it fairly quick. I like the product itself but for the price I am paying I want a full bottle!
Shampoo Basics & Tips
Understanding Hair Softness and Weightless Hydration
The shampoo achieves its "silky, non-weighing" effect through sulfate-free formulas that cleanse gently. Unlike traditional shampoos, it avoids stripping natural oils, crucial for fine hair that easily flattens. Hydrating agents like panthenol or amino acids smooth hair cuticles without residue buildup.
Color Protection Mechanics
While the shampoo doesn't tint hair like leave-in conditioners, its pH-balanced formula helps seal hair cuticles. This prevents color molecules from washing out, especially when paired with specialized conditioners like Alchemic Copper, which deposit temporary pigments to refresh dyed reds/gingers.
Application Timing for Results
Leaving the conditioner for 10-15 minutes allows cationic surfactants to penetrate deeply. This repairs damage from coloring while maintaining volume—a key balance for fine hair types that require both moisture and lift.
Packaging Design Considerations
The "underfilled" bottle reflects industry "slack-fill" practices, where airspace prevents leakage during shipping. However, consumers often perceive this as reduced value. Brands targeting luxury markets typically minimize slack-fill to align with premium pricing expectations.
I love this conditioner for soft hair at a great price with fast Amazon delivery.
After using this conditioner, my hair feels incredibly soft and manageable, it's budget-friendly on Amazon with quick delivery, and a little product goes a long way for excellent outcomes.
This shampoo's smooth texture and aroma make my hair soft and refreshed.
I appreciate the smooth texture and aroma of this shampoo; it leaves my hair feeling soft and fresh, while the secure seal guarantees safe delivery without any mess.
I've used this shampoo for over a decade and love its reliable quality and great results.
I have been a loyal user of this shampoo for over ten years because it consistently delivers excellent results, keeps my hair clean and shiny, and the seller always ensures secure packaging with no damage.
This shampoo always keeps my daughter's hair healthy, shiny, and smelling great.
With this shampoo, my daughter's hair stays healthy and shiny, no conditioner needed, and we love the lasting scent that makes our routine effortless and enjoyable every day.
I found this shampoo that relieved my dry scalp and itching quickly in just three days.
I suffered from severe dry scalp for a long time and tried many shampoos like Head & Shoulders and Nizoral that made it worse, but this one improved my condition in three days, relieving itching, and I plan to use it all the time.
I spend more on this shampoo for its Sweet tobacco scent that enhances my hair and face feel.
I'm usually cheap but splurge on this shampoo for its great scents, especially Sweet tobacco, which I use on my hair and face, and it might be perfect as a body wash too for overall freshness.
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