This shampoo leaves my fine hair silky, shiny, and bouncy without weighing it down—perfect for vibrant color care.
I love how this shampoo adds silky softness and shine to my fine hair without weighing it down, while complementing my copper conditioner for vibrant, long-lasting color.
This is a review from Amazon.com about product:
Davines Alchemic Shampoo, Silver, 9.47 Fl Oz

Leaves my hair VERY soft and silky feeling, with lots of shine and bounce. My hair is very fine so anything that makes it silky but not weighed down is great in my book. It doesn't tint the hair as much as the leave-in conditioners do but that's sort of expected as I leave the conditioner in for 10-15 minutes. I use this in combination with the Alchemic conditioner in copper since the stylist used multiple reds and gingers in my dye and I feel like they're a good combo.
My complaint is that the bottle has too much space left at the top, it's still quite a full bottle but my conditioner was filled to right under the cap line while the shampoo has enough space to fit more product in :| If you have long or very thick hair you might go through it fairly quick. I like the product itself but for the price I am paying I want a full bottle!
Shampoo Basics & Tips
Understanding Hair Softness and Weightless Hydration
The shampoo achieves its "silky, non-weighing" effect through sulfate-free formulas that cleanse gently. Unlike traditional shampoos, it avoids stripping natural oils, crucial for fine hair that easily flattens. Hydrating agents like panthenol or amino acids smooth hair cuticles without residue buildup.
Color Protection Mechanics
While the shampoo doesn't tint hair like leave-in conditioners, its pH-balanced formula helps seal hair cuticles. This prevents color molecules from washing out, especially when paired with specialized conditioners like Alchemic Copper, which deposit temporary pigments to refresh dyed reds/gingers.
Application Timing for Results
Leaving the conditioner for 10-15 minutes allows cationic surfactants to penetrate deeply. This repairs damage from coloring while maintaining volume—a key balance for fine hair types that require both moisture and lift.
Packaging Design Considerations
The "underfilled" bottle reflects industry "slack-fill" practices, where airspace prevents leakage during shipping. However, consumers often perceive this as reduced value. Brands targeting luxury markets typically minimize slack-fill to align with premium pricing expectations.
My curly hair benefits from this shampoo's bounce boost and subtle aroma.
I initially had doubts, but this shampoo proved fantastic for my curly hair by providing incredible bounce without stripping effects, and the subtle wonderful smell is a delightful bonus that improves my hair experience.
I found this organic shampoo lathers well and has a mild scent, making my hair feel refreshed and clean.
As a user, I appreciate Brickell's shampoo for its organic ingredients like aloe juice. It lathers effectively with a light scent, improving my hair's softness and overall health.
I love how this shampoo softened my hair and repaired damage cruelty-free.
After using this shampoo, I noticed my hair became softer, damage was corrected, and I truly value that it's animal-friendly.
After four washes, this shampoo made my dry hair soft and voluminous.
My hair was dry from hard water and purple shampoo use. After four washes with this repair shampoo, it became soft, voluminous, and free of frizz and brittleness.
Being 68 with fine hair, I adore Kitsch's castor oil shampoo results.
I discovered Kitsch products years ago, starting with castor oil shampoo and rice water conditioner. Recently, I tried a new variant and love it even more. My fine hair now looks fantastic, and people keep complimenting me on its improved appearance and h
My review: this shampoo offers shine and softness, yet needs hairspray for hold.
I absolutely adore the shine and softness this shampoo brings to my hair, making it look healthy and feel smooth, but I find it frustrating that I must rely on hairspray to style it properly, which is a drawback I hope to avoid.
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This shampoo stopped my hair loss, boosted shine, and regrew baby hairs effortlessly.
I love this shampoo's effectiveness, though the price rose and bottle shrank by 2 ounces.
My stylist's shampoo stopped hair loss, giving me thicker, longer locks in just five months.
I feared oily hair but got amazingly soft, lightweight locks that surprised me delightfully.
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