This shampoo leaves my fine hair silky, shiny, and bouncy without weighing it down—perfect for vibrant color care.
I love how this shampoo adds silky softness and shine to my fine hair without weighing it down, while complementing my copper conditioner for vibrant, long-lasting color.
This is a review from Amazon.com about product:
Davines Alchemic Shampoo, Silver, 9.47 Fl Oz

Leaves my hair VERY soft and silky feeling, with lots of shine and bounce. My hair is very fine so anything that makes it silky but not weighed down is great in my book. It doesn't tint the hair as much as the leave-in conditioners do but that's sort of expected as I leave the conditioner in for 10-15 minutes. I use this in combination with the Alchemic conditioner in copper since the stylist used multiple reds and gingers in my dye and I feel like they're a good combo.
My complaint is that the bottle has too much space left at the top, it's still quite a full bottle but my conditioner was filled to right under the cap line while the shampoo has enough space to fit more product in :| If you have long or very thick hair you might go through it fairly quick. I like the product itself but for the price I am paying I want a full bottle!
Shampoo Basics & Tips
Understanding Hair Softness and Weightless Hydration
The shampoo achieves its "silky, non-weighing" effect through sulfate-free formulas that cleanse gently. Unlike traditional shampoos, it avoids stripping natural oils, crucial for fine hair that easily flattens. Hydrating agents like panthenol or amino acids smooth hair cuticles without residue buildup.
Color Protection Mechanics
While the shampoo doesn't tint hair like leave-in conditioners, its pH-balanced formula helps seal hair cuticles. This prevents color molecules from washing out, especially when paired with specialized conditioners like Alchemic Copper, which deposit temporary pigments to refresh dyed reds/gingers.
Application Timing for Results
Leaving the conditioner for 10-15 minutes allows cationic surfactants to penetrate deeply. This repairs damage from coloring while maintaining volume—a key balance for fine hair types that require both moisture and lift.
Packaging Design Considerations
The "underfilled" bottle reflects industry "slack-fill" practices, where airspace prevents leakage during shipping. However, consumers often perceive this as reduced value. Brands targeting luxury markets typically minimize slack-fill to align with premium pricing expectations.
This shampoo transforms my hair to soft and manageable, impressing my stylist.
This shampoo makes my hair soft and manageable, and my stylist noticed the improvement, enhancing my hair's health and appearance.
Paul Mitchell ginger shampoo leaves my hair silky, smelling great, using little.
I love that Paul Mitchell ginger shampoo gives me silky, great-smelling hair with minimal use, saving money and time while delivering soft, shiny locks consistently.
I love how this shampoo cleans my oily scalp and leaves hair shiny and moisturized.
After extensive research, I discovered the best shampoo for my oily scalp and fine hair. It cleanses deeply, adds shine and moisture, and I received compliments. The adorable packaging impressed me, and I'll try the hair mask soon.
My hair grew much faster with this shampoo in just one month.
Using this shampoo, my wife experienced fast hair growth in 30 days. Her braider noticed it unsolicited, confirming its efficacy for visible results.
I love how this keratin shampoo makes hair beautiful and has long-lasting effects for months.
This keratin shampoo transformed my client's hair into a stunningly beautiful state, and I am optimistic that the results will endure for the full five-month period as expected, providing long-term benefits.
This shampoo lasts for ages, so I use it long-term and repurchase it happily.
I have used this shampoo for a very long time because it lasts ages, and I keep buying it again for its great value and wonderful hair results that I adore.
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This shampoo makes my hair healthy, soft, and shiny with a subtle smell.
I found relief from itchy hair and skin with this no-scent shampoo.
I love this conditioner for soft hair at a great price with fast Amazon delivery.
This shampoo's smooth texture and aroma make my hair soft and refreshed.
I've used this shampoo for over a decade and love its reliable quality and great results.
This shampoo always keeps my daughter's hair healthy, shiny, and smelling great.
I found this shampoo that relieved my dry scalp and itching quickly in just three days.
I spend more on this shampoo for its Sweet tobacco scent that enhances my hair and face feel.
I love how Wella shampoo makes my curly, dry hair smooth, silky, and tangle-free.
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