This shampoo leaves my fine hair silky, shiny, and bouncy without weighing it down—perfect for vibrant color care.
I love how this shampoo adds silky softness and shine to my fine hair without weighing it down, while complementing my copper conditioner for vibrant, long-lasting color.
This is a review from Amazon.com about product:
Davines Alchemic Shampoo, Silver, 9.47 Fl Oz

Leaves my hair VERY soft and silky feeling, with lots of shine and bounce. My hair is very fine so anything that makes it silky but not weighed down is great in my book. It doesn't tint the hair as much as the leave-in conditioners do but that's sort of expected as I leave the conditioner in for 10-15 minutes. I use this in combination with the Alchemic conditioner in copper since the stylist used multiple reds and gingers in my dye and I feel like they're a good combo.
My complaint is that the bottle has too much space left at the top, it's still quite a full bottle but my conditioner was filled to right under the cap line while the shampoo has enough space to fit more product in :| If you have long or very thick hair you might go through it fairly quick. I like the product itself but for the price I am paying I want a full bottle!
Shampoo Basics & Tips
Understanding Hair Softness and Weightless Hydration
The shampoo achieves its "silky, non-weighing" effect through sulfate-free formulas that cleanse gently. Unlike traditional shampoos, it avoids stripping natural oils, crucial for fine hair that easily flattens. Hydrating agents like panthenol or amino acids smooth hair cuticles without residue buildup.
Color Protection Mechanics
While the shampoo doesn't tint hair like leave-in conditioners, its pH-balanced formula helps seal hair cuticles. This prevents color molecules from washing out, especially when paired with specialized conditioners like Alchemic Copper, which deposit temporary pigments to refresh dyed reds/gingers.
Application Timing for Results
Leaving the conditioner for 10-15 minutes allows cationic surfactants to penetrate deeply. This repairs damage from coloring while maintaining volume—a key balance for fine hair types that require both moisture and lift.
Packaging Design Considerations
The "underfilled" bottle reflects industry "slack-fill" practices, where airspace prevents leakage during shipping. However, consumers often perceive this as reduced value. Brands targeting luxury markets typically minimize slack-fill to align with premium pricing expectations.
I enjoy the coconut scent and soft hair from this quality shampoo.
Using this shampoo, I appreciate the coconut scent and the way it leaves my hair feeling soft, clean, and healthy.
I love how this shampoo keeps my colored hair hydrated, shiny, and soft.
Using this shampoo, my color-treated hair becomes hydrated, shiny, and soft without needing much conditioner. It avoids oiliness, though I'd prefer it in larger quantities for better value.
I love how this shampoo eliminates dandruff while leaving a strong tobacco aroma that I enjoy.
I have been impressed by this shampoo's ability to control dandruff and nourish my scalp. However, the powerful tobacco scent is very distinctive; I like it, but it could be overwhelming for some users.
I'm amazed by Native's divine-scented shampoo that gives my hair lightweight nourishment and natural volume.
Using Native's shampoo, I appreciate its divine scent, lightweight nourishing feel, and the volume it adds when air-dried, leaving my hair bouncy, soft, and healthy even with blow-drying.
I find this shampoo lathers well, smells natural, and leaves my hair clean, soft, and less oily after use.
In my experience, this shampoo has a thinner consistency but lathers very well, and despite being slightly drying, it leaves my hair cleaner, softer, and less oily with a pleasant natural fragrance that I appreciate over synthetic options.
I love how this shampoo lathers well, making my hair soft, manageable, and tangle-free while preserving color.
This shampoo works wonderfully by creating a good lather that leaves my hair feeling nice, soft, and easy to manage. It prevents tangling at the ends, which helps maintain the color of my treated hair, and gives a squeaky clean feel. I highly recommend it
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I love how this shampoo makes my thick, dry hair combable and soft effectively.
This shampoo repaired my dry hair quickly, but it made my hair flat after use.
My hair feels soft and smells great with this shampoo's manly scent.
My hair was burnt; Goldwell shampoo made it smooth and shiny again.
I love how this shampoo brightens my hair, but it leaves it dry and hard to style.
I've seen my hair get stronger using this conditioner with Oribe shampoo.
Using this shampoo, I achieved healthy, straight hair with a fantastic scent.
I love how this shampoo is light, lathers well, and leaves my hair clean with a subtle scent.
I used this shampoo and saw less hair fall, new growth, and thicker hair affordably.
I found this shampoo effectively treats my folliculitis, reducing scalp bumps and scabs very well.
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