This shampoo leaves my fine hair silky, shiny, and bouncy without weighing it down—perfect for vibrant color care.
I love how this shampoo adds silky softness and shine to my fine hair without weighing it down, while complementing my copper conditioner for vibrant, long-lasting color.
This is a review from Amazon.com about product:
Davines Alchemic Shampoo, Silver, 9.47 Fl Oz

Leaves my hair VERY soft and silky feeling, with lots of shine and bounce. My hair is very fine so anything that makes it silky but not weighed down is great in my book. It doesn't tint the hair as much as the leave-in conditioners do but that's sort of expected as I leave the conditioner in for 10-15 minutes. I use this in combination with the Alchemic conditioner in copper since the stylist used multiple reds and gingers in my dye and I feel like they're a good combo.
My complaint is that the bottle has too much space left at the top, it's still quite a full bottle but my conditioner was filled to right under the cap line while the shampoo has enough space to fit more product in :| If you have long or very thick hair you might go through it fairly quick. I like the product itself but for the price I am paying I want a full bottle!
Shampoo Basics & Tips
Understanding Hair Softness and Weightless Hydration
The shampoo achieves its "silky, non-weighing" effect through sulfate-free formulas that cleanse gently. Unlike traditional shampoos, it avoids stripping natural oils, crucial for fine hair that easily flattens. Hydrating agents like panthenol or amino acids smooth hair cuticles without residue buildup.
Color Protection Mechanics
While the shampoo doesn't tint hair like leave-in conditioners, its pH-balanced formula helps seal hair cuticles. This prevents color molecules from washing out, especially when paired with specialized conditioners like Alchemic Copper, which deposit temporary pigments to refresh dyed reds/gingers.
Application Timing for Results
Leaving the conditioner for 10-15 minutes allows cationic surfactants to penetrate deeply. This repairs damage from coloring while maintaining volume—a key balance for fine hair types that require both moisture and lift.
Packaging Design Considerations
The "underfilled" bottle reflects industry "slack-fill" practices, where airspace prevents leakage during shipping. However, consumers often perceive this as reduced value. Brands targeting luxury markets typically minimize slack-fill to align with premium pricing expectations.
After one wash, my tangled hair felt smooth, looked brighter, and smelled amazing.
Using this shampoo once, my bleached hair became untangled, appeared brighter, and had a great scent, improving its overall health and vibrancy effectively.
I love the shampoo's quality and scent; it's cheaper on Aveda.
I recommend this shampoo for its great quality and awesome scent. It's cheaper on Aveda's site, which is a bonus for my hair care.
I love its rich lather that moisturizes and prolongs my hair style.
I truly love this shampoo's rich lather that deeply moisturizes my hair and helps extend time between salon appointments effortlessly.
I achieve shiny, frizz-free hair with this leave-in conditioner that smells amazing and gives salon-like results.
This leave-in conditioner makes my hair shiny and frizz-free with a lovely scent. It delivers salon-quality results, is long-lasting, and worth the price despite minor issues. I highly recommend it for beautiful hair.
This shampoo makes my hair clean, textured, and healthy without any grease.
I use this shampoo to clean my hair without grease and add texture, while the smooth conditioner leaves it healthy, refreshed, and looking fantastic after each wash.
My shampoo arrived fast with no leaks, authentic and a great deal.
I absolutely love this authentic shampoo; it arrived quickly with no leaks and was an amazing deal through Amazon Prime delivery service.
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I suggest using this clarifying shampoo weekly paired with a deep conditioner for optimal results.
I love how this shampoo makes my hair feel lightweight, soft, and shiny after washing.
This shampoo deeply hydrates my curly hair, leaving it clean, shiny, smooth.
I love how this shampoo adds volume and conditions my gray hair perfectly.
I love how this shampoo makes my hair clean, shiny, and less oily quickly with a light scent.
I love the refreshing orange shampoo that greatly improves my skin's feel.
I tried this shampoo and my extremely greasy hair is now completely oil-free overnight.
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