This shampoo leaves my fine hair silky, shiny, and bouncy without weighing it down—perfect for vibrant color care.
I love how this shampoo adds silky softness and shine to my fine hair without weighing it down, while complementing my copper conditioner for vibrant, long-lasting color.
This is a review from Amazon.com about product:
Davines Alchemic Shampoo, Silver, 9.47 Fl Oz

Leaves my hair VERY soft and silky feeling, with lots of shine and bounce. My hair is very fine so anything that makes it silky but not weighed down is great in my book. It doesn't tint the hair as much as the leave-in conditioners do but that's sort of expected as I leave the conditioner in for 10-15 minutes. I use this in combination with the Alchemic conditioner in copper since the stylist used multiple reds and gingers in my dye and I feel like they're a good combo.
My complaint is that the bottle has too much space left at the top, it's still quite a full bottle but my conditioner was filled to right under the cap line while the shampoo has enough space to fit more product in :| If you have long or very thick hair you might go through it fairly quick. I like the product itself but for the price I am paying I want a full bottle!
Shampoo Basics & Tips
Understanding Hair Softness and Weightless Hydration
The shampoo achieves its "silky, non-weighing" effect through sulfate-free formulas that cleanse gently. Unlike traditional shampoos, it avoids stripping natural oils, crucial for fine hair that easily flattens. Hydrating agents like panthenol or amino acids smooth hair cuticles without residue buildup.
Color Protection Mechanics
While the shampoo doesn't tint hair like leave-in conditioners, its pH-balanced formula helps seal hair cuticles. This prevents color molecules from washing out, especially when paired with specialized conditioners like Alchemic Copper, which deposit temporary pigments to refresh dyed reds/gingers.
Application Timing for Results
Leaving the conditioner for 10-15 minutes allows cationic surfactants to penetrate deeply. This repairs damage from coloring while maintaining volume—a key balance for fine hair types that require both moisture and lift.
Packaging Design Considerations
The "underfilled" bottle reflects industry "slack-fill" practices, where airspace prevents leakage during shipping. However, consumers often perceive this as reduced value. Brands targeting luxury markets typically minimize slack-fill to align with premium pricing expectations.
I found this shampoo adds body to my thin hair, making it look fuller and healthier despite the cost.
I used this shampoo and it provided more body to my thin hair; while expensive, I came back after testing alternatives, so it's a worthwhile investment for my hair's glory.
I enjoy this shampoo with my son; it avoids oiliness and eases brushing.
My son and I adore this shampoo as it prevents oiliness, removes tangles smoothly, and makes brushing simple and enjoyable.
I use purple shampoo for blonde hair, lathering well and preventing brassiness.
As a blonde, I use this purple shampoo weekly after clarifying shampoo because it lathers well with minimal product, and I massage it in for five minutes, leave it for ten minutes with a cap, then rinse with lukewarm water to prevent brassiness effectivel
I love Amika shampoo because it smells amazing and makes my hair feel great.
Amika products changed my hair routine with an amazing scent and great feel; I love them and refer to friends for healthy, wonderful hair results daily.
I use this dry shampoo to add volume and control oil for three days.
I have oily blonde hair, and this dry shampoo provides volume, controls oil, and allows me to avoid washing for three days without any irritation or residue buildup.
I love how this shampoo leaves my hair soft and clean daily.
This shampoo combo effectively cleanses and softens my hair, making it healthy and shiny, but I desire a stronger scent for a more enjoyable experience.
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This shampoo transformed my dry, itchy scalp into healthy, hydrated hair effortlessly.
This non-toxic shampoo reduced my hair fall gently without damaging strands, a rare gem!
I transformed my thinning hair to shiny, bouncy locks with visible baby hairs—my stylist approved!
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