This shampoo leaves my fine hair silky, shiny, and bouncy without weighing it down—perfect for vibrant color care.
I love how this shampoo adds silky softness and shine to my fine hair without weighing it down, while complementing my copper conditioner for vibrant, long-lasting color.
This is a review from Amazon.com about product:
Davines Alchemic Shampoo, Silver, 9.47 Fl Oz

Leaves my hair VERY soft and silky feeling, with lots of shine and bounce. My hair is very fine so anything that makes it silky but not weighed down is great in my book. It doesn't tint the hair as much as the leave-in conditioners do but that's sort of expected as I leave the conditioner in for 10-15 minutes. I use this in combination with the Alchemic conditioner in copper since the stylist used multiple reds and gingers in my dye and I feel like they're a good combo.
My complaint is that the bottle has too much space left at the top, it's still quite a full bottle but my conditioner was filled to right under the cap line while the shampoo has enough space to fit more product in :| If you have long or very thick hair you might go through it fairly quick. I like the product itself but for the price I am paying I want a full bottle!
Shampoo Basics & Tips
Understanding Hair Softness and Weightless Hydration
The shampoo achieves its "silky, non-weighing" effect through sulfate-free formulas that cleanse gently. Unlike traditional shampoos, it avoids stripping natural oils, crucial for fine hair that easily flattens. Hydrating agents like panthenol or amino acids smooth hair cuticles without residue buildup.
Color Protection Mechanics
While the shampoo doesn't tint hair like leave-in conditioners, its pH-balanced formula helps seal hair cuticles. This prevents color molecules from washing out, especially when paired with specialized conditioners like Alchemic Copper, which deposit temporary pigments to refresh dyed reds/gingers.
Application Timing for Results
Leaving the conditioner for 10-15 minutes allows cationic surfactants to penetrate deeply. This repairs damage from coloring while maintaining volume—a key balance for fine hair types that require both moisture and lift.
Packaging Design Considerations
The "underfilled" bottle reflects industry "slack-fill" practices, where airspace prevents leakage during shipping. However, consumers often perceive this as reduced value. Brands targeting luxury markets typically minimize slack-fill to align with premium pricing expectations.
I reduced shedding and regained thicker hair using this lightweight, non-greasy shampoo.
As someone in my late 40s with hormonal hair loss, I tried Rogaine but failed. This shampoo has effectively reduced shedding and promoted growth for my fine hair, and the conditioner isn't heavy.
This shampoo gives me silky, shiny hair and majorly reduces frizz, despite a fragile cap.
I am thrilled with how this shampoo transforms my hair, making it silky and shiny while dramatically cutting frizz. The cap is a minor issue, but the benefits outweigh the cost for such effective hair care.
I love how this sulfate-free shampoo leaves my hair soft and shiny with minimal scalp irritation.
By using Aveeno ACV shampoo twice weekly with added tea tree oil, I enjoy softer hair, less dandruff, and a healthier scalp without harsh chemicals.
I love how this shampoo's honey-like texture and incredible scent make my hair silky smooth for days with minimal product use.
I found that this shampoo's thick, honey-like consistency and divine aroma require only a tiny amount to transform my hair into silky strands, with the scent lasting for days, making it a cost-effective and luxurious choice.
I used this shampoo once; my curls improved and held up amazingly well.
One wash with this shampoo defined my curls and made them hold up securely, so I am eager to purchase the remaining products for consistent results.
I was hesitant but pleased: shampoo is lightweight for my fine hair.
Despite initial packaging concerns, I find this shampoo ideal for my fine hair. It's lightweight, I shampoo less often, and the clean, fruity smell is a bonus.
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I found this shampoo caused super oily hair, leading to frustration and disappointment.
I recommend this shampoo seller for safe Amazon purchases with expiration dates.
I love how this shampoo's luxury scent makes my hair feel soft.
I found this shampoo deeply moisturizing without weighing down my curly hair.
I found this shampoo repairs my bleached hair damage, making it silky and soft after first use.
I love how Goldwell shampoo makes my dyed blonde hair look stunning and feel incredibly soft.
My hair is more moisturized, healthier, and grows faster with Kitsch shampoo.
I highly recommend this anti-dandruff shampoo; it works perfectly for me.
I love how this shampoo smells great, lathers well, and rinses easily without any skin issues.
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