This shampoo leaves my fine hair silky, shiny, and bouncy without weighing it down—perfect for vibrant color care.
I love how this shampoo adds silky softness and shine to my fine hair without weighing it down, while complementing my copper conditioner for vibrant, long-lasting color.
This is a review from Amazon.com about product:
Davines Alchemic Shampoo, Silver, 9.47 Fl Oz

Leaves my hair VERY soft and silky feeling, with lots of shine and bounce. My hair is very fine so anything that makes it silky but not weighed down is great in my book. It doesn't tint the hair as much as the leave-in conditioners do but that's sort of expected as I leave the conditioner in for 10-15 minutes. I use this in combination with the Alchemic conditioner in copper since the stylist used multiple reds and gingers in my dye and I feel like they're a good combo.
My complaint is that the bottle has too much space left at the top, it's still quite a full bottle but my conditioner was filled to right under the cap line while the shampoo has enough space to fit more product in :| If you have long or very thick hair you might go through it fairly quick. I like the product itself but for the price I am paying I want a full bottle!
Shampoo Basics & Tips
Understanding Hair Softness and Weightless Hydration
The shampoo achieves its "silky, non-weighing" effect through sulfate-free formulas that cleanse gently. Unlike traditional shampoos, it avoids stripping natural oils, crucial for fine hair that easily flattens. Hydrating agents like panthenol or amino acids smooth hair cuticles without residue buildup.
Color Protection Mechanics
While the shampoo doesn't tint hair like leave-in conditioners, its pH-balanced formula helps seal hair cuticles. This prevents color molecules from washing out, especially when paired with specialized conditioners like Alchemic Copper, which deposit temporary pigments to refresh dyed reds/gingers.
Application Timing for Results
Leaving the conditioner for 10-15 minutes allows cationic surfactants to penetrate deeply. This repairs damage from coloring while maintaining volume—a key balance for fine hair types that require both moisture and lift.
Packaging Design Considerations
The "underfilled" bottle reflects industry "slack-fill" practices, where airspace prevents leakage during shipping. However, consumers often perceive this as reduced value. Brands targeting luxury markets typically minimize slack-fill to align with premium pricing expectations.
I love how this shampoo cleans my hair thoroughly and leaves a nice fragrance, but I need conditioner for long hair.
This shampoo cleans my hair very well and has a lovely scent, but it's not a conditioner substitute, so I use both to avoid tangles in my long hair and enjoy a smooth experience.
I discovered this shampoo cleans hair effectively with minimal product and no repeat washes.
This shampoo has impressed me by cleaning my hair thoroughly with minimal product and no multiple washes required, making it a product I will reorder without any hesitation for its consistent results.
I use this shampoo and my silver hair looks great with shine.
I'm 63 and love this shampoo for my silver hair's shine and compliments. It's amazing, so I bought it again.
I love this affordable shampoo; it works wonders for my hair and scalp health, saving me money on expensive brands.
I was skeptical about this cheap shampoo, but it has transformed my hair and scalp, making them the healthiest ever, and I've stopped spending on expensive products, saving money effortlessly.
I use this shampoo for thicker hair and less shedding—it's affordable and effective.
HIMS & HERS Shampoo helped my menopause hair loss by thickening hair, reducing shedding, and being affordable with gentle formula.
I love how this shampoo smells great, lathers well, and leaves my blonde hair soft and toned after conditioning and oil treatment.
This shampoo smells wonderful and lathers nicely. After conditioning and oil treatment, my blonde hair is soft, toned, and perfectly finished for a healthy look.
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I love how this purple shampoo tones my blonde hair effectively and affordably.
I enjoy the coconut scent and soft hair from this quality shampoo.
I love how this shampoo keeps my colored hair hydrated, shiny, and soft.
I love how this shampoo eliminates dandruff while leaving a strong tobacco aroma that I enjoy.
I appreciate how this shampoo maintains scalp cleanliness with weekly minimal use.
I found that this shampoo restored my hair's softness and reduced tangles.
I love how this shampoo controls dandruff, lathers smoothly, and moisturizes my hair effectively.
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