This shampoo leaves my fine hair silky, shiny, and bouncy without weighing it down—perfect for vibrant color care.
I love how this shampoo adds silky softness and shine to my fine hair without weighing it down, while complementing my copper conditioner for vibrant, long-lasting color.
This is a review from Amazon.com about product:
Davines Alchemic Shampoo, Silver, 9.47 Fl Oz

Leaves my hair VERY soft and silky feeling, with lots of shine and bounce. My hair is very fine so anything that makes it silky but not weighed down is great in my book. It doesn't tint the hair as much as the leave-in conditioners do but that's sort of expected as I leave the conditioner in for 10-15 minutes. I use this in combination with the Alchemic conditioner in copper since the stylist used multiple reds and gingers in my dye and I feel like they're a good combo.
My complaint is that the bottle has too much space left at the top, it's still quite a full bottle but my conditioner was filled to right under the cap line while the shampoo has enough space to fit more product in :| If you have long or very thick hair you might go through it fairly quick. I like the product itself but for the price I am paying I want a full bottle!
Shampoo Basics & Tips
Understanding Hair Softness and Weightless Hydration
The shampoo achieves its "silky, non-weighing" effect through sulfate-free formulas that cleanse gently. Unlike traditional shampoos, it avoids stripping natural oils, crucial for fine hair that easily flattens. Hydrating agents like panthenol or amino acids smooth hair cuticles without residue buildup.
Color Protection Mechanics
While the shampoo doesn't tint hair like leave-in conditioners, its pH-balanced formula helps seal hair cuticles. This prevents color molecules from washing out, especially when paired with specialized conditioners like Alchemic Copper, which deposit temporary pigments to refresh dyed reds/gingers.
Application Timing for Results
Leaving the conditioner for 10-15 minutes allows cationic surfactants to penetrate deeply. This repairs damage from coloring while maintaining volume—a key balance for fine hair types that require both moisture and lift.
Packaging Design Considerations
The "underfilled" bottle reflects industry "slack-fill" practices, where airspace prevents leakage during shipping. However, consumers often perceive this as reduced value. Brands targeting luxury markets typically minimize slack-fill to align with premium pricing expectations.
I appreciate the outstanding packaging with a seed card and the shampoo's great lather that leaves my hair clean and refreshed.
I highly recommend this shampoo because of its excellent packaging that includes a seed card for sustainability, and it lathers beautifully with a unique patchouli scent that enhances my hair washing experience.
Initially hesitant, I found this color shampoo's gray coverage amazing with conditioner.
I used the color shampoo on dry hair as directed, initially feeling roughness, but the conditioner transformed it. The gray coverage was fantastic, and I'll repurchase despite the single-use package for the amazing color.
After years of struggle, this shampoo cured my dandruff and softened my hair.
My dandruff disappeared after using Amazon Basics Shampoo. It made my hair soft and shiny, and the price is unbeatable for such great results.
I found this shampoo clears my scalp issues quickly with gentle herbal scent and rich lather.
This shampoo cured my irritated scalp after three uses, providing rich lather, a gentle herbal scent, and deep moisture that allows me to avoid conditioner for my long, coarse hair.
After years of search, I found EVOLVh shampoo ideal for my thick curly hair, eliminating frizz without dryness.
For years, I battled frizzy thick curly hair until discovering EVOLVh shampoo. It moisturizes effectively without causing dryness, making it my ultimate hair care solution.
I love how this shampoo makes my hair feel so soft and healthy after every use.
This shampoo has transformed my hair, making it exceptionally soft, smooth, and full of life with regular use, which I truly appreciate.
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Woodys shampoo cleans thoroughly without drying, worth every penny for my perfect daily hair care.
This shampoo transformed my curls into soft, shiny, healthy hair I adore daily.
I get instant volume and fuller hair with no dryness from this shampoo, scent is acceptable for now.
This shampoo transformed my thinning post-Covid hair into shiny, silky, thick locks amazingly fast!
I adore this paraben-free coconut shampoo that cleans gently while protecting the planet.
I love this shampoo's volumizing power, gentle scent, and deep clean that lasts for years.
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