This shampoo leaves my fine hair silky, shiny, and bouncy without weighing it down—perfect for vibrant color care.
I love how this shampoo adds silky softness and shine to my fine hair without weighing it down, while complementing my copper conditioner for vibrant, long-lasting color.
This is a review from Amazon.com about product:
Davines Alchemic Shampoo, Silver, 9.47 Fl Oz

Leaves my hair VERY soft and silky feeling, with lots of shine and bounce. My hair is very fine so anything that makes it silky but not weighed down is great in my book. It doesn't tint the hair as much as the leave-in conditioners do but that's sort of expected as I leave the conditioner in for 10-15 minutes. I use this in combination with the Alchemic conditioner in copper since the stylist used multiple reds and gingers in my dye and I feel like they're a good combo.
My complaint is that the bottle has too much space left at the top, it's still quite a full bottle but my conditioner was filled to right under the cap line while the shampoo has enough space to fit more product in :| If you have long or very thick hair you might go through it fairly quick. I like the product itself but for the price I am paying I want a full bottle!
Shampoo Basics & Tips
Understanding Hair Softness and Weightless Hydration
The shampoo achieves its "silky, non-weighing" effect through sulfate-free formulas that cleanse gently. Unlike traditional shampoos, it avoids stripping natural oils, crucial for fine hair that easily flattens. Hydrating agents like panthenol or amino acids smooth hair cuticles without residue buildup.
Color Protection Mechanics
While the shampoo doesn't tint hair like leave-in conditioners, its pH-balanced formula helps seal hair cuticles. This prevents color molecules from washing out, especially when paired with specialized conditioners like Alchemic Copper, which deposit temporary pigments to refresh dyed reds/gingers.
Application Timing for Results
Leaving the conditioner for 10-15 minutes allows cationic surfactants to penetrate deeply. This repairs damage from coloring while maintaining volume—a key balance for fine hair types that require both moisture and lift.
Packaging Design Considerations
The "underfilled" bottle reflects industry "slack-fill" practices, where airspace prevents leakage during shipping. However, consumers often perceive this as reduced value. Brands targeting luxury markets typically minimize slack-fill to align with premium pricing expectations.
This clarifying shampoo deeply cleanses without brittleness, leaving hair refreshed with a pleasant fragrance weekly.
As someone who uses this biweekly, I appreciate how it removes buildup without stripping moisture, leaving hair soft, strong, and naturally fragrant.
This affordable shampoo leaves my scalp refreshed, smells amazing, and offers lasting quality in a large bottle.
After using this shampoo, my scalp feels deeply cleansed and refreshed. The luxurious scent and generous bottle size make it a budget-friendly staple I'll repurchase!
This shampoo cleanses perfectly with heavenly fragrance but requires conditioner for ultimate softness and hydration.
This shampoo delivers exceptional cleansing power and intoxicating scent, though I always use conditioner afterward to maintain soft, hydrated locks without dryness or frizz.
This shampoo controls grease, eliminates scalp odor, and restores freshness without daily over-drying.
As someone with oily hair, I finally found a solution: This shampoo deeply cleanses greasy roots, removes embarrassing scalp odor, and maintains freshness for days. Use sparingly to avoid dryness.
Love Shea Moisture's affordable coconut shampoo for deeply hydrated hair and unbeatable value!
I'm a Shea Moisture devotee! Their coconut shampoo transforms my hair with rich hydration, leaves a tropical scent, and saves me money compared to local retailers. Absolute staple!
This shampoo revived my thinning hair with instant volume, easy styling, and fewer product needs – a lifesaver!
This shampoo transformed my thinning hair with immediate volume and hold, reducing styling product reliance. Even my friend's hair looked fuller after one wash—works like magic!
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I enjoy this shampoo's great results and mild scent in my routine.
I use this shampoo to soothe my dry scalp and stop dandruff effectively.
I found this shampoo adds volume and shine to my hair perfectly.
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