This shampoo leaves my fine hair silky, shiny, and bouncy without weighing it down—perfect for vibrant color care.
I love how this shampoo adds silky softness and shine to my fine hair without weighing it down, while complementing my copper conditioner for vibrant, long-lasting color.
This is a review from Amazon.com about product:
Davines Alchemic Shampoo, Silver, 9.47 Fl Oz

Leaves my hair VERY soft and silky feeling, with lots of shine and bounce. My hair is very fine so anything that makes it silky but not weighed down is great in my book. It doesn't tint the hair as much as the leave-in conditioners do but that's sort of expected as I leave the conditioner in for 10-15 minutes. I use this in combination with the Alchemic conditioner in copper since the stylist used multiple reds and gingers in my dye and I feel like they're a good combo.
My complaint is that the bottle has too much space left at the top, it's still quite a full bottle but my conditioner was filled to right under the cap line while the shampoo has enough space to fit more product in :| If you have long or very thick hair you might go through it fairly quick. I like the product itself but for the price I am paying I want a full bottle!
Shampoo Basics & Tips
Understanding Hair Softness and Weightless Hydration
The shampoo achieves its "silky, non-weighing" effect through sulfate-free formulas that cleanse gently. Unlike traditional shampoos, it avoids stripping natural oils, crucial for fine hair that easily flattens. Hydrating agents like panthenol or amino acids smooth hair cuticles without residue buildup.
Color Protection Mechanics
While the shampoo doesn't tint hair like leave-in conditioners, its pH-balanced formula helps seal hair cuticles. This prevents color molecules from washing out, especially when paired with specialized conditioners like Alchemic Copper, which deposit temporary pigments to refresh dyed reds/gingers.
Application Timing for Results
Leaving the conditioner for 10-15 minutes allows cationic surfactants to penetrate deeply. This repairs damage from coloring while maintaining volume—a key balance for fine hair types that require both moisture and lift.
Packaging Design Considerations
The "underfilled" bottle reflects industry "slack-fill" practices, where airspace prevents leakage during shipping. However, consumers often perceive this as reduced value. Brands targeting luxury markets typically minimize slack-fill to align with premium pricing expectations.
I always love this shampoo's light scent and gentle cleaning over years.
I have used this shampoo for years with good results, loving its light scent that cleans my hair without being heavy, but this shipment's watery formula and opened bottle left me very disappointed.
This shampoo aided my oily hair and dandruff, yet it increased shedding.
I used this shampoo and it helped control my oily hair and dandruff, but I noticed more hair shedding than usual, so I discontinued its use.
I love this shampoo's incredible scent, but it made my wavy hair dry and frizzy.
I adore this shampoo's fantastic scent that my toddler commented on, but it left my wavy hair dry and frizzy. Still, I might repurchase for the amazing fragrance.
I love how this shampoo adds volume to my hair, making it worth every penny I spend.
This shampoo provides unmatched volume for my hair, so I keep buying it repeatedly. It's effective, worth the investment, and enhances my daily hair routine significantly.
I found Joico shampoo repairs dry hair, protects color, and eliminates buildup.
After using Joico Defy Damage Shampoo, I've seen my curly hair become healthier, color stay vibrant, buildup disappear, and it's affordable as my stylist advised.
I repaired my split ends and dry hair with this shampoo, no more hair loss, and lasting fragrance.
This shampoo repaired my damaged hair, eliminated split ends, reduced hair fall, and left a long-lasting fresh scent. My hair feels smoother and healthier, and I will purchase other products to try for overall hair care improvement.
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This shampoo repaired my dry hair quickly, but it made my hair flat after use.
My hair feels soft and smells great with this shampoo's manly scent.
My hair was burnt; Goldwell shampoo made it smooth and shiny again.
I love how this shampoo brightens my hair, but it leaves it dry and hard to style.
I've seen my hair get stronger using this conditioner with Oribe shampoo.
Using this shampoo, I achieved healthy, straight hair with a fantastic scent.
I love how this shampoo is light, lathers well, and leaves my hair clean with a subtle scent.
I used this shampoo and saw less hair fall, new growth, and thicker hair affordably.
I found this shampoo effectively treats my folliculitis, reducing scalp bumps and scabs very well.
This shampoo fixed my oily, frizzy hair, bringing back my high school look.
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