This shampoo leaves my fine hair silky, shiny, and bouncy without weighing it down—perfect for vibrant color care.
I love how this shampoo adds silky softness and shine to my fine hair without weighing it down, while complementing my copper conditioner for vibrant, long-lasting color.
This is a review from Amazon.com about product:
Davines Alchemic Shampoo, Silver, 9.47 Fl Oz

Leaves my hair VERY soft and silky feeling, with lots of shine and bounce. My hair is very fine so anything that makes it silky but not weighed down is great in my book. It doesn't tint the hair as much as the leave-in conditioners do but that's sort of expected as I leave the conditioner in for 10-15 minutes. I use this in combination with the Alchemic conditioner in copper since the stylist used multiple reds and gingers in my dye and I feel like they're a good combo.
My complaint is that the bottle has too much space left at the top, it's still quite a full bottle but my conditioner was filled to right under the cap line while the shampoo has enough space to fit more product in :| If you have long or very thick hair you might go through it fairly quick. I like the product itself but for the price I am paying I want a full bottle!
Shampoo Basics & Tips
Understanding Hair Softness and Weightless Hydration
The shampoo achieves its "silky, non-weighing" effect through sulfate-free formulas that cleanse gently. Unlike traditional shampoos, it avoids stripping natural oils, crucial for fine hair that easily flattens. Hydrating agents like panthenol or amino acids smooth hair cuticles without residue buildup.
Color Protection Mechanics
While the shampoo doesn't tint hair like leave-in conditioners, its pH-balanced formula helps seal hair cuticles. This prevents color molecules from washing out, especially when paired with specialized conditioners like Alchemic Copper, which deposit temporary pigments to refresh dyed reds/gingers.
Application Timing for Results
Leaving the conditioner for 10-15 minutes allows cationic surfactants to penetrate deeply. This repairs damage from coloring while maintaining volume—a key balance for fine hair types that require both moisture and lift.
Packaging Design Considerations
The "underfilled" bottle reflects industry "slack-fill" practices, where airspace prevents leakage during shipping. However, consumers often perceive this as reduced value. Brands targeting luxury markets typically minimize slack-fill to align with premium pricing expectations.
I loved the thick lather that made my hair feel plumper and the neutral smell after just one use.
I tried this shampoo once and was impressed by how the thick lather made my hair feel plumper and more voluminous, while the neutral smell is gentle and non-overpowering for everyday hair care.
I adore this shampoo for its quality, but the shipping lacked a protective seal.
After using this shampoo, I found it highly effective for daily hair care, providing moisture and shine. The product itself is excellent, though the shipping requires a protective seal to prevent leaks and ensure it arrives intact.
After using this shampoo, I feel my hair is fresh and clean.
I love the minty freshness of this shampoo that leaves my hair clean, though it might irritate eyes if sensitive, but overall it's a great product.
My curly hair benefits from this shampoo's bounce boost and subtle aroma.
I initially had doubts, but this shampoo proved fantastic for my curly hair by providing incredible bounce without stripping effects, and the subtle wonderful smell is a delightful bonus that improves my hair experience.
I found this organic shampoo lathers well and has a mild scent, making my hair feel refreshed and clean.
As a user, I appreciate Brickell's shampoo for its organic ingredients like aloe juice. It lathers effectively with a light scent, improving my hair's softness and overall health.
I love how this shampoo softened my hair and repaired damage cruelty-free.
After using this shampoo, I noticed my hair became softer, damage was corrected, and I truly value that it's animal-friendly.
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For me, this shampoo moisturizes fine hair, controls frizz, and prevents oiliness.
I used this shampoo and saw less shedding, thicker hair, and new growth in weeks.
I adore this color-safe shampoo for its wonderful scent and hair loss prevention.
I love this shampoo's excellent lather, minimal use, great scent, and soft hair results.
I love how this shampoo makes my hair feel healthy and shiny after use.
I found this shampoo excellent for hydrating and scenting my hair, but the pump is poorly designed.
I noticed healthier hair and new growth after using this peppermint shampoo.
As a person with allergies, I use this purple shampoo without issues.
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