This shampoo leaves my fine hair silky, shiny, and bouncy without weighing it down—perfect for vibrant color care.
I love how this shampoo adds silky softness and shine to my fine hair without weighing it down, while complementing my copper conditioner for vibrant, long-lasting color.
This is a review from Amazon.com about product:
Davines Alchemic Shampoo, Silver, 9.47 Fl Oz

Leaves my hair VERY soft and silky feeling, with lots of shine and bounce. My hair is very fine so anything that makes it silky but not weighed down is great in my book. It doesn't tint the hair as much as the leave-in conditioners do but that's sort of expected as I leave the conditioner in for 10-15 minutes. I use this in combination with the Alchemic conditioner in copper since the stylist used multiple reds and gingers in my dye and I feel like they're a good combo.
My complaint is that the bottle has too much space left at the top, it's still quite a full bottle but my conditioner was filled to right under the cap line while the shampoo has enough space to fit more product in :| If you have long or very thick hair you might go through it fairly quick. I like the product itself but for the price I am paying I want a full bottle!
Shampoo Basics & Tips
Understanding Hair Softness and Weightless Hydration
The shampoo achieves its "silky, non-weighing" effect through sulfate-free formulas that cleanse gently. Unlike traditional shampoos, it avoids stripping natural oils, crucial for fine hair that easily flattens. Hydrating agents like panthenol or amino acids smooth hair cuticles without residue buildup.
Color Protection Mechanics
While the shampoo doesn't tint hair like leave-in conditioners, its pH-balanced formula helps seal hair cuticles. This prevents color molecules from washing out, especially when paired with specialized conditioners like Alchemic Copper, which deposit temporary pigments to refresh dyed reds/gingers.
Application Timing for Results
Leaving the conditioner for 10-15 minutes allows cationic surfactants to penetrate deeply. This repairs damage from coloring while maintaining volume—a key balance for fine hair types that require both moisture and lift.
Packaging Design Considerations
The "underfilled" bottle reflects industry "slack-fill" practices, where airspace prevents leakage during shipping. However, consumers often perceive this as reduced value. Brands targeting luxury markets typically minimize slack-fill to align with premium pricing expectations.
This shampoo transformed my hair in 3 months - softer texture, visible growth, and lasting results worth repeating!
By applying shampoo to dry hair pre-shower and extending conditioning time, I achieved noticeably softer hair and visible growth within 3 months - now my essential hair care staple.
I love this shampoo's amazing choices and long-term benefits for healthy, beautiful hair.
This shampoo has been my trusted choice for over a year, offering amazing options that deliver healthy, shiny hair and genuine satisfaction.
This shampoo combo transformed my dry hair – now soft, manageable, and ready to grow longer with confidence!
This shampoo/conditioner gave me noticeably softer hair that now grows past shoulders without scraggly ends. Though straight hair requires daily washing, it's become my go-to for healthy locks and I'm recommending it to my curly-haired daughter.
After 5 years, I trust this shampoo for gentle color retention, lasting softness, and revitalizing fragrance.
This shampoo delivers softness, subtle color retention, and lasting fragrance after years of use, though improved lid sealing during shipping is necessary to avoid messy leaks.
This shampoo saved my thinning hair from meds—baby hairs growing strong and healthy!
Struggling with medication-induced hair loss, this shampoo helped me regrow baby hairs and maintain thicker, healthier-looking hair in 2 months!
This shampoo soothes my psoriasis without irritation, leaving scalp flake-free and fragrance-refreshed.
As someone with product sensitivity, this shampoo calms my psoriasis without irritation. Light scent, no flakes, and better than dermatologist prescriptions!
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I love how a tiny amount makes my hair clean, bouncy, and healthy.
This shampoo stops my itching and flakiness while cleaning thoroughly without dryness.
I switched to this natural shampoo and it cleared my acne from shampoo drips completely.
I love how this shampoo instantly repairs my thick, coarse hair after swimming with minimal product.
I love this shampoo for its light scent and easy application that keeps my hair clean for days.
This shampoo makes my hair strong and fragrant, potentially slowing hair loss.
This shampoo quickly tames frizz and makes styling my curly hair effortless.
For dandruff relief, Leonor Greyl shampoo controls itching longest and smells best.
I rate this shampoo 10/10 for its amazing results and always recommend it.
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