This shampoo leaves my fine hair silky, shiny, and bouncy without weighing it down—perfect for vibrant color care.
I love how this shampoo adds silky softness and shine to my fine hair without weighing it down, while complementing my copper conditioner for vibrant, long-lasting color.
This is a review from Amazon.com about product:
Davines Alchemic Shampoo, Silver, 9.47 Fl Oz

Leaves my hair VERY soft and silky feeling, with lots of shine and bounce. My hair is very fine so anything that makes it silky but not weighed down is great in my book. It doesn't tint the hair as much as the leave-in conditioners do but that's sort of expected as I leave the conditioner in for 10-15 minutes. I use this in combination with the Alchemic conditioner in copper since the stylist used multiple reds and gingers in my dye and I feel like they're a good combo.
My complaint is that the bottle has too much space left at the top, it's still quite a full bottle but my conditioner was filled to right under the cap line while the shampoo has enough space to fit more product in :| If you have long or very thick hair you might go through it fairly quick. I like the product itself but for the price I am paying I want a full bottle!
Shampoo Basics & Tips
Understanding Hair Softness and Weightless Hydration
The shampoo achieves its "silky, non-weighing" effect through sulfate-free formulas that cleanse gently. Unlike traditional shampoos, it avoids stripping natural oils, crucial for fine hair that easily flattens. Hydrating agents like panthenol or amino acids smooth hair cuticles without residue buildup.
Color Protection Mechanics
While the shampoo doesn't tint hair like leave-in conditioners, its pH-balanced formula helps seal hair cuticles. This prevents color molecules from washing out, especially when paired with specialized conditioners like Alchemic Copper, which deposit temporary pigments to refresh dyed reds/gingers.
Application Timing for Results
Leaving the conditioner for 10-15 minutes allows cationic surfactants to penetrate deeply. This repairs damage from coloring while maintaining volume—a key balance for fine hair types that require both moisture and lift.
Packaging Design Considerations
The "underfilled" bottle reflects industry "slack-fill" practices, where airspace prevents leakage during shipping. However, consumers often perceive this as reduced value. Brands targeting luxury markets typically minimize slack-fill to align with premium pricing expectations.
I enjoy saving money on this shampoo that lathers and cleans hair.
I save money with this natural shampoo that lathers and cleans well; it's a bit drying but I'll buy again for the value and savings on hair care.
I like the shampoo, will buy separately; conditioner too thick, bottle flawed.
I really enjoy the shampoo's quality and would buy it again separately, but the conditioner is too thick and the bottle design makes it hard to use, which impacts my hair care experience negatively.
I use this shampoo to dry oily hair, gaining days between washes.
This shampoo dries my greasy scalp perfectly, allowing me to enjoy two to three days of clean, oil-free hair without daily washing or hiding under hats.
I find this shampoo ideal for gentle cleansing of my adult hair.
This gentle shampoo cleanses my adult hair perfectly daily, and I only need clarifying shampoo after intense dirty gardening sessions.
I love how this shampoo cleans without drying or greasing my hair, and the scent is amazing.
This sulfate-free shampoo cleans my daily sweat without drying or greasing my hair, and the masculine scent keeps me fresh all day, which my wife loves too.
I love how this shampoo extends my Blowout and prevents frizz without dandruff.
This shampoo helped me extend my Blowout effect, keep hair smooth and frizz-free, and use as a detangler without dandruff issues over months.
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This shampoo transformed my oily, flat hair into voluminous, itch-free locks effortlessly!
I love this shampoo's nostalgic barbershop scent and quick delivery - already repurchasing!
This shampoo gave me shiny, smooth hair without irritating my sensitive scalp.
As a guy, I found Monday's dry shampoo effective for rushed mornings but need a scent-free version.
Zenagen Shampoo reduced my shedding, improved hair manageability, and lasts longer than expected.
This shampoo reduced my hair fallout while adding silky volume and soothing scalp care.
This shampoo transformed my thinning hair, adding incredible volume and body effortlessly!
I love this 2-in-1 shampoo that simplifies my routine and declutters my small bathroom.
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