This shampoo leaves my fine hair silky, shiny, and bouncy without weighing it down—perfect for vibrant color care.
I love how this shampoo adds silky softness and shine to my fine hair without weighing it down, while complementing my copper conditioner for vibrant, long-lasting color.
This is a review from Amazon.com about product:
Davines Alchemic Shampoo, Silver, 9.47 Fl Oz

Leaves my hair VERY soft and silky feeling, with lots of shine and bounce. My hair is very fine so anything that makes it silky but not weighed down is great in my book. It doesn't tint the hair as much as the leave-in conditioners do but that's sort of expected as I leave the conditioner in for 10-15 minutes. I use this in combination with the Alchemic conditioner in copper since the stylist used multiple reds and gingers in my dye and I feel like they're a good combo.
My complaint is that the bottle has too much space left at the top, it's still quite a full bottle but my conditioner was filled to right under the cap line while the shampoo has enough space to fit more product in :| If you have long or very thick hair you might go through it fairly quick. I like the product itself but for the price I am paying I want a full bottle!
Shampoo Basics & Tips
Understanding Hair Softness and Weightless Hydration
The shampoo achieves its "silky, non-weighing" effect through sulfate-free formulas that cleanse gently. Unlike traditional shampoos, it avoids stripping natural oils, crucial for fine hair that easily flattens. Hydrating agents like panthenol or amino acids smooth hair cuticles without residue buildup.
Color Protection Mechanics
While the shampoo doesn't tint hair like leave-in conditioners, its pH-balanced formula helps seal hair cuticles. This prevents color molecules from washing out, especially when paired with specialized conditioners like Alchemic Copper, which deposit temporary pigments to refresh dyed reds/gingers.
Application Timing for Results
Leaving the conditioner for 10-15 minutes allows cationic surfactants to penetrate deeply. This repairs damage from coloring while maintaining volume—a key balance for fine hair types that require both moisture and lift.
Packaging Design Considerations
The "underfilled" bottle reflects industry "slack-fill" practices, where airspace prevents leakage during shipping. However, consumers often perceive this as reduced value. Brands targeting luxury markets typically minimize slack-fill to align with premium pricing expectations.
I used this shampoo and saw less shedding, thicker hair, and new growth in weeks.
I have used this hair thinning shampoo and noticed a significant decrease in shedding, along with thicker hair and new growth.
I adore this color-safe shampoo for its wonderful scent and hair loss prevention.
I have been using this shampoo for color treated hair and found it excellent. It smells amazing, prevents drying and hair loss, lathers richly, and cleans effectively with two washes, making it a top sulfate-free choice I highly recommend.
I love this shampoo's excellent lather, minimal use, great scent, and soft hair results.
In my experience, this shampoo stands out because it lathers beautifully without needing much, the smell is delightful, and it consistently leaves my hair soft, healthy, and easy to style.
I love how this shampoo makes my hair feel healthy and shiny after use.
I first used this shampoo in Spain five years ago and immediately adored it. It consistently makes my hair look healthy and shiny, boosting my daily confidence effortlessly.
I found this shampoo excellent for hydrating and scenting my hair, but the pump is poorly designed.
I was impressed by this shampoo's ability to hydrate my hair thoroughly and leave it smelling wonderful, but the pump mechanism is terribly designed; it snapped after first use, making travel impractical and leading to waste.
I noticed healthier hair and new growth after using this peppermint shampoo.
Using this shampoo, I experienced reduced hair thinning, healthier growth from peppermint oil stimulation, and balanced scalp care with mild tea tree oil, all improving my daily hair routine.
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I love this divine-smelling vegan shampoo that stops irritation and leaves hair soft and shiny.
My favorite shampoo gives brilliant shine whether blow-dried or natural, worth every penny.
My fine thinning hair feels fuller and healthier with this shampoo and drying product combo.
This shampoo cleanses my colored hair well, leaving it fresh, but results fell short for $40 price.
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