This shampoo leaves my fine hair silky, shiny, and bouncy without weighing it down—perfect for vibrant color care.
I love how this shampoo adds silky softness and shine to my fine hair without weighing it down, while complementing my copper conditioner for vibrant, long-lasting color.
This is a review from Amazon.com about product:
Davines Alchemic Shampoo, Silver, 9.47 Fl Oz

Leaves my hair VERY soft and silky feeling, with lots of shine and bounce. My hair is very fine so anything that makes it silky but not weighed down is great in my book. It doesn't tint the hair as much as the leave-in conditioners do but that's sort of expected as I leave the conditioner in for 10-15 minutes. I use this in combination with the Alchemic conditioner in copper since the stylist used multiple reds and gingers in my dye and I feel like they're a good combo.
My complaint is that the bottle has too much space left at the top, it's still quite a full bottle but my conditioner was filled to right under the cap line while the shampoo has enough space to fit more product in :| If you have long or very thick hair you might go through it fairly quick. I like the product itself but for the price I am paying I want a full bottle!
Shampoo Basics & Tips
Understanding Hair Softness and Weightless Hydration
The shampoo achieves its "silky, non-weighing" effect through sulfate-free formulas that cleanse gently. Unlike traditional shampoos, it avoids stripping natural oils, crucial for fine hair that easily flattens. Hydrating agents like panthenol or amino acids smooth hair cuticles without residue buildup.
Color Protection Mechanics
While the shampoo doesn't tint hair like leave-in conditioners, its pH-balanced formula helps seal hair cuticles. This prevents color molecules from washing out, especially when paired with specialized conditioners like Alchemic Copper, which deposit temporary pigments to refresh dyed reds/gingers.
Application Timing for Results
Leaving the conditioner for 10-15 minutes allows cationic surfactants to penetrate deeply. This repairs damage from coloring while maintaining volume—a key balance for fine hair types that require both moisture and lift.
Packaging Design Considerations
The "underfilled" bottle reflects industry "slack-fill" practices, where airspace prevents leakage during shipping. However, consumers often perceive this as reduced value. Brands targeting luxury markets typically minimize slack-fill to align with premium pricing expectations.
This shampoo made my hair soft and moisturized, and it's incredibly affordable, beating expensive brands easily.
This Aussie shampoo transformed my hair to be super soft and moisturized, and I can't believe it costs less than $5 for a big bottle, easily beating all my expensive shampoos in quality and value for money.
I love how this shampoo changed my dry, low porosity hair into shiny, healthy locks completely.
This shampoo has been a total game-changer for my low porosity and dry hair, transforming it into shiny, healthy strands that even my mom complimented during our FaceTime call, and I highly recommend it.
I've used this shampoo for years to prevent thinning hair and maintain its health.
Over many years, I've relied on this shampoo to combat thinning hair, and it consistently prevents further loss while improving thickness and overall hair vitality for a healthier look.
I love how this shampoo makes my hair clean, thick, and it grows very fast.
With this shampoo, my hair feels clean, appears thicker, and grows rapidly. However, it fails to promote new hair growth, which is a common issue with online products I've tried.
I love how this shampoo lathers thickly with a clean, wonderful aroma for daily use.
I enjoy using this shampoo daily as it lathers thickly with little product and offers a clean, wonderful aromatic experience that keeps my hair healthy and smelling great all day long.
My hair is thicker thanks to this amazing shampoo and game changer.
This amazing shampoo transformed my hair, making it thicker and fuller. It was a game changer for both me and my husband, delivering visible results and boosting our confidence in daily hair care.
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My fine hair appears fuller after using this shampoo, and I'm content.
I love this nontoxic shampoo because it makes my hair soft, smells wonderful, and is chemical-free.
I love how this purple shampoo tones my blonde hair effectively and affordably.
I enjoy the coconut scent and soft hair from this quality shampoo.
I love how this shampoo keeps my colored hair hydrated, shiny, and soft.
I love how this shampoo eliminates dandruff while leaving a strong tobacco aroma that I enjoy.
I appreciate how this shampoo maintains scalp cleanliness with weekly minimal use.
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