This shampoo leaves my fine hair silky, shiny, and bouncy without weighing it down—perfect for vibrant color care.
I love how this shampoo adds silky softness and shine to my fine hair without weighing it down, while complementing my copper conditioner for vibrant, long-lasting color.
This is a review from Amazon.com about product:
Davines Alchemic Shampoo, Silver, 9.47 Fl Oz

Leaves my hair VERY soft and silky feeling, with lots of shine and bounce. My hair is very fine so anything that makes it silky but not weighed down is great in my book. It doesn't tint the hair as much as the leave-in conditioners do but that's sort of expected as I leave the conditioner in for 10-15 minutes. I use this in combination with the Alchemic conditioner in copper since the stylist used multiple reds and gingers in my dye and I feel like they're a good combo.
My complaint is that the bottle has too much space left at the top, it's still quite a full bottle but my conditioner was filled to right under the cap line while the shampoo has enough space to fit more product in :| If you have long or very thick hair you might go through it fairly quick. I like the product itself but for the price I am paying I want a full bottle!
Shampoo Basics & Tips
Understanding Hair Softness and Weightless Hydration
The shampoo achieves its "silky, non-weighing" effect through sulfate-free formulas that cleanse gently. Unlike traditional shampoos, it avoids stripping natural oils, crucial for fine hair that easily flattens. Hydrating agents like panthenol or amino acids smooth hair cuticles without residue buildup.
Color Protection Mechanics
While the shampoo doesn't tint hair like leave-in conditioners, its pH-balanced formula helps seal hair cuticles. This prevents color molecules from washing out, especially when paired with specialized conditioners like Alchemic Copper, which deposit temporary pigments to refresh dyed reds/gingers.
Application Timing for Results
Leaving the conditioner for 10-15 minutes allows cationic surfactants to penetrate deeply. This repairs damage from coloring while maintaining volume—a key balance for fine hair types that require both moisture and lift.
Packaging Design Considerations
The "underfilled" bottle reflects industry "slack-fill" practices, where airspace prevents leakage during shipping. However, consumers often perceive this as reduced value. Brands targeting luxury markets typically minimize slack-fill to align with premium pricing expectations.
After using Tarocco Shampoo, I love it but hate the fragile bottle.
I was introduced to Tarocco Orange Shampoo in Orange Beach and found it excellent for hair health, but the plastic bottle is too brittle for shower use, so I now transfer it to a durable one for better experience.
I experienced great cleansing, rich lather, and lightweight hair with this product.
I found that it cleans deeply, lathers well, leaves my hair very lightweight, and the scent is herbal but dissipates over time for a fresh feel.
I love how this shampoo moisturizes dry hair with no oily residue.
After struggling with dry hair, I recommend this shampoo for its moisturizing effects, great texture, value, and minimal oiliness.
I used this shampoo expecting benefits, but no visible effects so far.
After using this shampoo, I haven't observed any significant hair improvements, which makes me consider other potentially better brand options for enhanced results.
I found the best shampoo bar: durable, softens hair, and smells natural.
Over a decade of use, this shampoo bar excels: no crumbling, soft hair without oil, natural fragrance, and it lasted 3 months with two people.
I've used this shampoo for over 10 years; it lathers richly with minimal product, leaving hair clean and manageable.
After 10+ years of use, this shampoo requires minimal amount for rich lather, and leaves hair squeaky clean and manageable, same with conditioner.
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I highly recommend Self Absorbed for budget-friendly hair care with amazing results.
I fixed my hair issues with this shampoo and reorder it regularly.
I found this shampoo dye easy, quick, and effective for covering my gray hairs completely.
I recommend this shampoo for yellowing control and pleasant scent, despite bottle flaws.
I love how this shampoo adds body to my fine hair, and I rotate it for best results.
I use this shampoo and my kids' hair smells amazing for days.
I love the great scent of this shampoo, but it doesn't keep my hair clean as long as others.
I always trusted Bed Head shampoo, but the recent purchase disappointed me.
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