This shampoo leaves my fine hair silky, shiny, and bouncy without weighing it down—perfect for vibrant color care.
I love how this shampoo adds silky softness and shine to my fine hair without weighing it down, while complementing my copper conditioner for vibrant, long-lasting color.
This is a review from Amazon.com about product:
Davines Alchemic Shampoo, Silver, 9.47 Fl Oz

Leaves my hair VERY soft and silky feeling, with lots of shine and bounce. My hair is very fine so anything that makes it silky but not weighed down is great in my book. It doesn't tint the hair as much as the leave-in conditioners do but that's sort of expected as I leave the conditioner in for 10-15 minutes. I use this in combination with the Alchemic conditioner in copper since the stylist used multiple reds and gingers in my dye and I feel like they're a good combo.
My complaint is that the bottle has too much space left at the top, it's still quite a full bottle but my conditioner was filled to right under the cap line while the shampoo has enough space to fit more product in :| If you have long or very thick hair you might go through it fairly quick. I like the product itself but for the price I am paying I want a full bottle!
Shampoo Basics & Tips
Understanding Hair Softness and Weightless Hydration
The shampoo achieves its "silky, non-weighing" effect through sulfate-free formulas that cleanse gently. Unlike traditional shampoos, it avoids stripping natural oils, crucial for fine hair that easily flattens. Hydrating agents like panthenol or amino acids smooth hair cuticles without residue buildup.
Color Protection Mechanics
While the shampoo doesn't tint hair like leave-in conditioners, its pH-balanced formula helps seal hair cuticles. This prevents color molecules from washing out, especially when paired with specialized conditioners like Alchemic Copper, which deposit temporary pigments to refresh dyed reds/gingers.
Application Timing for Results
Leaving the conditioner for 10-15 minutes allows cationic surfactants to penetrate deeply. This repairs damage from coloring while maintaining volume—a key balance for fine hair types that require both moisture and lift.
Packaging Design Considerations
The "underfilled" bottle reflects industry "slack-fill" practices, where airspace prevents leakage during shipping. However, consumers often perceive this as reduced value. Brands targeting luxury markets typically minimize slack-fill to align with premium pricing expectations.
I love how this shampoo adds volume to my fine hair, though it dries slightly.
This shampoo gives my fine hair amazing volume and lift, but I notice some dryness that I manage with extra conditioning for balanced care.
I adore this dry shampoo's overnight absorption, fresh scent, and excellent value for hair care.
I spray this dry shampoo nightly, and it absorbs completely by morning with a fresh smell, offering great value and chic packaging that I love for convenient hair maintenance.
I love how this shampoo makes my hair soft and healthy, despite the bottle leak during shipping.
This shampoo has made my hair feel incredibly soft and look healthier than ever. Despite the bottle leakage in delivery, I am thoroughly satisfied with its performance and benefits.
I love how this shampoo reduces grey hair and leaves no odor.
I have found that this shampoo gradually reduces my grey hair, provides excellent cleaning compared to the original, and best of all, it leaves no odor whatsoever, which I truly appreciate.
I love Dove Shampoo for its reliable clean, great value, and fresh, revitalized hair feel.
As a user, I find Dove Shampoo incredibly reliable, providing great value, a thorough clean, and leaving my hair fresh and revitalized—all while balancing affordability with exceptional performance.
I discovered my husband's favorite shampoo in bulk at Walmart, saving money.
I happily purchased several bottles of my husband's only shampoo from Walmart, saving money and ensuring his hair remains healthy until next Christmas when I'll gift him more.
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I love how KMS deep cleanse shampoo removes scalp buildup so effectively.
I love this shampoo for my fine hair; it lathers richly and lasts ages, worth every penny.
After relocating, this shampoo eased my dry hair but not breakage issues.
I love how Dove shampoo eliminated my dandruff and improved scalp health.
I use this shampoo to clarify my hair before my regular one for better results.
With this shampoo, my hair smells amazing, and people always compliment me.
I use purple shampoo weekly to eliminate yellow tones and achieve ashy highlights effortlessly.
As someone with thinning hair, I found this shampoo made my scalp oily too quickly after washing.
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