This shampoo leaves my fine hair silky, shiny, and bouncy without weighing it down—perfect for vibrant color care.
I love how this shampoo adds silky softness and shine to my fine hair without weighing it down, while complementing my copper conditioner for vibrant, long-lasting color.
This is a review from Amazon.com about product:
Davines Alchemic Shampoo, Silver, 9.47 Fl Oz

Leaves my hair VERY soft and silky feeling, with lots of shine and bounce. My hair is very fine so anything that makes it silky but not weighed down is great in my book. It doesn't tint the hair as much as the leave-in conditioners do but that's sort of expected as I leave the conditioner in for 10-15 minutes. I use this in combination with the Alchemic conditioner in copper since the stylist used multiple reds and gingers in my dye and I feel like they're a good combo.
My complaint is that the bottle has too much space left at the top, it's still quite a full bottle but my conditioner was filled to right under the cap line while the shampoo has enough space to fit more product in :| If you have long or very thick hair you might go through it fairly quick. I like the product itself but for the price I am paying I want a full bottle!
Shampoo Basics & Tips
Understanding Hair Softness and Weightless Hydration
The shampoo achieves its "silky, non-weighing" effect through sulfate-free formulas that cleanse gently. Unlike traditional shampoos, it avoids stripping natural oils, crucial for fine hair that easily flattens. Hydrating agents like panthenol or amino acids smooth hair cuticles without residue buildup.
Color Protection Mechanics
While the shampoo doesn't tint hair like leave-in conditioners, its pH-balanced formula helps seal hair cuticles. This prevents color molecules from washing out, especially when paired with specialized conditioners like Alchemic Copper, which deposit temporary pigments to refresh dyed reds/gingers.
Application Timing for Results
Leaving the conditioner for 10-15 minutes allows cationic surfactants to penetrate deeply. This repairs damage from coloring while maintaining volume—a key balance for fine hair types that require both moisture and lift.
Packaging Design Considerations
The "underfilled" bottle reflects industry "slack-fill" practices, where airspace prevents leakage during shipping. However, consumers often perceive this as reduced value. Brands targeting luxury markets typically minimize slack-fill to align with premium pricing expectations.
Doubtful at first, I see shampoo results after four weeks of daily use, planning conditioner next.
I did not believe this shampoo would work, but daily use for four weeks shows clear results, converting me from skeptic to conditioner buyer now.
This shampoo makes my thin brunette hair incredibly shiny and soft, defying my age expectations beautifully.
Even at 52 with thin but dense hair, this shampoo gives me amazing shine and softness. I wish it was less watery and cheaper, but the youthful results are undeniable.
This shampoo transformed my fine hair with amazing volume and noticeable daily difference.
Using this shampoo delivers obvious, immediate volume for my fine hair compared to others, making it look fuller and healthier every day.
This pure shampoo cleans deeply, leaves hair soft and shiny, and soothes my itchy scalp perfectly.
After using this shampoo, my hair feels deeply cleansed, extra soft, and beautifully shiny. I'm thrilled it calms scalp itch and leaves no residue, just pure comfort.
This shampoo significantly lessened my shedding, softened hair, and soothed my oily sensitive scalp without irritation.
I observed significantly less hair loss after using this shampoo, plus softer, shinier results. It calmed my oily sensitive scalp without irritation—the medicinal smell is worth it!
I love this purple shampoo's perfect toning, amazing scent, rich lather, and zero dryness for my blonde hair.
This purple shampoo is my absolute favorite for balancing strong toning power with hydration—unlike others that dry hair. Its lasting scent and luxurious lather make blonde maintenance effortless and enjoyable.
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I love how this shampoo lathers well and works on my thick hair, but the refill smells weird.
I tried Amika dry shampoo and it made my hair silky, soft, and clean with a nice scent.
After using Tarocco Shampoo, I love it but hate the fragile bottle.
I experienced great cleansing, rich lather, and lightweight hair with this product.
I love how this shampoo moisturizes dry hair with no oily residue.
I used this shampoo expecting benefits, but no visible effects so far.
I found the best shampoo bar: durable, softens hair, and smells natural.
I found Nexxus shampoo removes gunk without drying, so I stopped searching.
I love how this shampoo makes my thick, dry hair combable and soft effectively.
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