This shampoo leaves my fine hair silky, shiny, and bouncy without weighing it down—perfect for vibrant color care.
I love how this shampoo adds silky softness and shine to my fine hair without weighing it down, while complementing my copper conditioner for vibrant, long-lasting color.
This is a review from Amazon.com about product:
Davines Alchemic Shampoo, Silver, 9.47 Fl Oz

Leaves my hair VERY soft and silky feeling, with lots of shine and bounce. My hair is very fine so anything that makes it silky but not weighed down is great in my book. It doesn't tint the hair as much as the leave-in conditioners do but that's sort of expected as I leave the conditioner in for 10-15 minutes. I use this in combination with the Alchemic conditioner in copper since the stylist used multiple reds and gingers in my dye and I feel like they're a good combo.
My complaint is that the bottle has too much space left at the top, it's still quite a full bottle but my conditioner was filled to right under the cap line while the shampoo has enough space to fit more product in :| If you have long or very thick hair you might go through it fairly quick. I like the product itself but for the price I am paying I want a full bottle!
Shampoo Basics & Tips
Understanding Hair Softness and Weightless Hydration
The shampoo achieves its "silky, non-weighing" effect through sulfate-free formulas that cleanse gently. Unlike traditional shampoos, it avoids stripping natural oils, crucial for fine hair that easily flattens. Hydrating agents like panthenol or amino acids smooth hair cuticles without residue buildup.
Color Protection Mechanics
While the shampoo doesn't tint hair like leave-in conditioners, its pH-balanced formula helps seal hair cuticles. This prevents color molecules from washing out, especially when paired with specialized conditioners like Alchemic Copper, which deposit temporary pigments to refresh dyed reds/gingers.
Application Timing for Results
Leaving the conditioner for 10-15 minutes allows cationic surfactants to penetrate deeply. This repairs damage from coloring while maintaining volume—a key balance for fine hair types that require both moisture and lift.
Packaging Design Considerations
The "underfilled" bottle reflects industry "slack-fill" practices, where airspace prevents leakage during shipping. However, consumers often perceive this as reduced value. Brands targeting luxury markets typically minimize slack-fill to align with premium pricing expectations.
My Itchy Scalp Feels Soothed with This Shampoo
I love this shampoo for its soothing effect on my itchy scalp and great performance in dry climates.
My Dry Scalp Solution with This Shampoo
My dry scalp is now manageable with this shampoo. It moisturizes, leaves no residue, and works well for thick, oily hair.
Love this shea butter shampoo for healthy hair
Love this shea butter shampoo for healthy, soft, and manageable hair
Brickell Dandruff Shampoo Review: Effective, Gentle, and Long-Lasting
Brickell shampoo effectively reduces dandruff and itching, is gentle on hair, and lasts long.
My Color-Treated Hair Shampoo Review
My color-treated hair shampoo is great, but it's no longer available on Amazon. I'm disappointed and considering other brands.
I love this shampoo for a clean and healthy scalp
I've been using this shampoo and it keeps my scalp clean and healthy without over drying my hair.
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I love this shampoo's pleasant scent, effective cleaning, and voluminous hair results.
I love how this shampoo controls dandruff and makes my hair soft.
I adore this shampoo for keeping my curly hair soft and fragrant.
I found conditioner overflowing but trust the shampoo's hair benefits and usability.
This shampoo moisturizes my dry skin and helps with psoriatic arthritis perfectly.
I truly find the Oud and Sandalwood scents incredibly pleasing and beneficial.
I love this shampoo for fantastic hair, affordability, and long-lasting efficiency.
I love how this shampoo makes my hair look good and lasts long, saving me money.
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