This shampoo leaves my fine hair silky, shiny, and bouncy without weighing it down—perfect for vibrant color care.
I love how this shampoo adds silky softness and shine to my fine hair without weighing it down, while complementing my copper conditioner for vibrant, long-lasting color.
This is a review from Amazon.com about product:
Davines Alchemic Shampoo, Silver, 9.47 Fl Oz

Leaves my hair VERY soft and silky feeling, with lots of shine and bounce. My hair is very fine so anything that makes it silky but not weighed down is great in my book. It doesn't tint the hair as much as the leave-in conditioners do but that's sort of expected as I leave the conditioner in for 10-15 minutes. I use this in combination with the Alchemic conditioner in copper since the stylist used multiple reds and gingers in my dye and I feel like they're a good combo.
My complaint is that the bottle has too much space left at the top, it's still quite a full bottle but my conditioner was filled to right under the cap line while the shampoo has enough space to fit more product in :| If you have long or very thick hair you might go through it fairly quick. I like the product itself but for the price I am paying I want a full bottle!
Shampoo Basics & Tips
Understanding Hair Softness and Weightless Hydration
The shampoo achieves its "silky, non-weighing" effect through sulfate-free formulas that cleanse gently. Unlike traditional shampoos, it avoids stripping natural oils, crucial for fine hair that easily flattens. Hydrating agents like panthenol or amino acids smooth hair cuticles without residue buildup.
Color Protection Mechanics
While the shampoo doesn't tint hair like leave-in conditioners, its pH-balanced formula helps seal hair cuticles. This prevents color molecules from washing out, especially when paired with specialized conditioners like Alchemic Copper, which deposit temporary pigments to refresh dyed reds/gingers.
Application Timing for Results
Leaving the conditioner for 10-15 minutes allows cationic surfactants to penetrate deeply. This repairs damage from coloring while maintaining volume—a key balance for fine hair types that require both moisture and lift.
Packaging Design Considerations
The "underfilled" bottle reflects industry "slack-fill" practices, where airspace prevents leakage during shipping. However, consumers often perceive this as reduced value. Brands targeting luxury markets typically minimize slack-fill to align with premium pricing expectations.
This shampoo transformed my scalp health, preventing stubborn buildup and scales when pricier options failed. My permanent solution!
I found lasting scalp relief! This shampoo prevents stubborn buildup and controls scales effectively where costly treatments failed. My healthy scalp solution since 2014.
I love how this shampoo lathers richly, smells divine, and gives me incredible hair volume every wash.
This shampoo transformed my fine hair with its excellent lathering and lovely fragrance. It visibly boosts volume and thickness, making my hair look healthier and fuller. I'll definitely buy it again.
After two years with Luv Shampoo, my hair feels incredibly soft and healthy. I highly recommend it.
For two years, Luv Shampoo has transformed my hair into soft, healthy strands. I passionately recommend all their products for consistent, high-quality results.
This gentle shampoo invigorates my fine hair with refreshing scent while being economical per wash.
My extra fine hair thrives with this gentle yet invigorating shampoo that smells refreshing and lasts ages since minimal product suffices.
Giovanni transformed my blonde hair in days - healthy shine, zero weigh-down, just light bounce!
I'm thrilled Giovanni shampoo brought back my hair's health, shine, and bounce in only three days! It never weighs down my fine blonde hair or causes frizz, and the subtle fragrance is perfect.
This shampoo fails to soften or detangle my hair, leaving it rough and hard to manage daily.
After shampooing, my hair lacks softness and tangles easily, making styling frustrating. I need formulas that moisturize and reduce friction for manageable, smooth results.
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I use this shampoo daily and my hair grows longer, healthier, and looks natural.
I love the amazing smell and how it makes my hair feel healthier after use.
I experienced an amazing hair transformation with this shampoo for colored hair.
I love the shampoo's amazing fragrance, but the unsealed bottle made me uneasy about product safety.
I recommend Kristin Ess shampoo for oily scalp; it keeps hair clean and extends time between washes.
I love the scent; it removes iron but fades highlights, lightening hair.
I love how this shampoo extends color life and protects natural oils per my beautician's advice.
My hair has regained volume and thickness with this affordable, honey-scented shampoo.
I love this shampoo for its great scent and how it cleans and conditions my hair perfectly.
I love how this shampoo is affordable and improves my hair's health with prolonged use.
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