This shampoo leaves my fine hair silky, shiny, and bouncy without weighing it down—perfect for vibrant color care.
I love how this shampoo adds silky softness and shine to my fine hair without weighing it down, while complementing my copper conditioner for vibrant, long-lasting color.
This is a review from Amazon.com about product:
Davines Alchemic Shampoo, Silver, 9.47 Fl Oz

Leaves my hair VERY soft and silky feeling, with lots of shine and bounce. My hair is very fine so anything that makes it silky but not weighed down is great in my book. It doesn't tint the hair as much as the leave-in conditioners do but that's sort of expected as I leave the conditioner in for 10-15 minutes. I use this in combination with the Alchemic conditioner in copper since the stylist used multiple reds and gingers in my dye and I feel like they're a good combo.
My complaint is that the bottle has too much space left at the top, it's still quite a full bottle but my conditioner was filled to right under the cap line while the shampoo has enough space to fit more product in :| If you have long or very thick hair you might go through it fairly quick. I like the product itself but for the price I am paying I want a full bottle!
Shampoo Basics & Tips
Understanding Hair Softness and Weightless Hydration
The shampoo achieves its "silky, non-weighing" effect through sulfate-free formulas that cleanse gently. Unlike traditional shampoos, it avoids stripping natural oils, crucial for fine hair that easily flattens. Hydrating agents like panthenol or amino acids smooth hair cuticles without residue buildup.
Color Protection Mechanics
While the shampoo doesn't tint hair like leave-in conditioners, its pH-balanced formula helps seal hair cuticles. This prevents color molecules from washing out, especially when paired with specialized conditioners like Alchemic Copper, which deposit temporary pigments to refresh dyed reds/gingers.
Application Timing for Results
Leaving the conditioner for 10-15 minutes allows cationic surfactants to penetrate deeply. This repairs damage from coloring while maintaining volume—a key balance for fine hair types that require both moisture and lift.
Packaging Design Considerations
The "underfilled" bottle reflects industry "slack-fill" practices, where airspace prevents leakage during shipping. However, consumers often perceive this as reduced value. Brands targeting luxury markets typically minimize slack-fill to align with premium pricing expectations.
I received leaking shampoo with loose lids, losing half despite bubble wrap. Won't reorder this mess.
Both shampoo and conditioner bottles had defective loose lids that leaked terribly during shipping. Even with protective bubble wrap, I lost half the product. This packaging failure ruined my purchase experience completely.
As someone with smell sensitivity, I adore this shampoo conditioner set because it leaves my hair feeling amazing without irritation.
Due to smell sensitivity, I love this shampoo and conditioner set. They leave my hair soft, clean, and healthy without any irritation or overwhelming scents.
I love this shampoo's fresh scent and potential hair growth results, but the broken pump wastes product.
This shampoo's pleasant scent and early hair growth signs impress me, yet the faulty pump causes messy drips and product waste during showers. Need replacement dispenser advice.
Amazing scent but left hair greasy with dandruff after two washes.
This shampoo's amazing scent couldn't prevent greasy hair by day two. After three washes to build lather, I got dandruff and scalp itchiness. Switching back to Ouai Detox solved these issues completely.
I adore this shampoo's results but endure messy leaks from damaged packaging every delivery.
This shampoo delivers amazing hair benefits that make me overlook its chronic packaging issues - broken caps and spills occur with every order, yet I remain loyal.
I tried this hotel shampoo, bought it, and love its lightweight feel and silky results.
Sampling this in a hotel convinced me to buy. The identical quality impresses me; its lightweight formula leaves zero residue but delivers beautifully silky, manageable hair consistently.
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Initially, my hair had great volume and smell, but later it turned greasy.
I love how Tea Tree Shampoo deeply cleanses my oily scalp, leaving it refreshed and tingly all day.
I love how this shampoo keeps my red hair bright and prevents fading after coloring.
By using Malibu shampoo, I kept my blonde hair soft and green-free.
I love how this natural shampoo makes hair feel light and smells wonderful, improving hair health.
I love how this shampoo moisturizes hair from first use, perfect for color-treated strands.
I love this shampoo's ginger and menthol scent that reminds me of vintage barbershops.
After using this shampoo, my hair is clean, fragrant, and has more body.
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