This shampoo leaves my fine hair silky, shiny, and bouncy without weighing it down—perfect for vibrant color care.
I love how this shampoo adds silky softness and shine to my fine hair without weighing it down, while complementing my copper conditioner for vibrant, long-lasting color.
This is a review from Amazon.com about product:
Davines Alchemic Shampoo, Silver, 9.47 Fl Oz

Leaves my hair VERY soft and silky feeling, with lots of shine and bounce. My hair is very fine so anything that makes it silky but not weighed down is great in my book. It doesn't tint the hair as much as the leave-in conditioners do but that's sort of expected as I leave the conditioner in for 10-15 minutes. I use this in combination with the Alchemic conditioner in copper since the stylist used multiple reds and gingers in my dye and I feel like they're a good combo.
My complaint is that the bottle has too much space left at the top, it's still quite a full bottle but my conditioner was filled to right under the cap line while the shampoo has enough space to fit more product in :| If you have long or very thick hair you might go through it fairly quick. I like the product itself but for the price I am paying I want a full bottle!
Shampoo Basics & Tips
Understanding Hair Softness and Weightless Hydration
The shampoo achieves its "silky, non-weighing" effect through sulfate-free formulas that cleanse gently. Unlike traditional shampoos, it avoids stripping natural oils, crucial for fine hair that easily flattens. Hydrating agents like panthenol or amino acids smooth hair cuticles without residue buildup.
Color Protection Mechanics
While the shampoo doesn't tint hair like leave-in conditioners, its pH-balanced formula helps seal hair cuticles. This prevents color molecules from washing out, especially when paired with specialized conditioners like Alchemic Copper, which deposit temporary pigments to refresh dyed reds/gingers.
Application Timing for Results
Leaving the conditioner for 10-15 minutes allows cationic surfactants to penetrate deeply. This repairs damage from coloring while maintaining volume—a key balance for fine hair types that require both moisture and lift.
Packaging Design Considerations
The "underfilled" bottle reflects industry "slack-fill" practices, where airspace prevents leakage during shipping. However, consumers often perceive this as reduced value. Brands targeting luxury markets typically minimize slack-fill to align with premium pricing expectations.
I found this shampoo moisturises my 3C curls perfectly, adding shine without any weight.
I love how this shampoo effectively moisturises my 3C curly hair, providing a natural shine without making it heavy or dry, and I'm so glad I discovered it for my daily routine.
My go-to shampoo for oily hair, it smells amazing and works perfectly.
Over the years, this shampoo has kept my oily hair clean with its great scent, and I'll always buy it.
This shampoo gives me clean hair and a calm mind from aromatherapy.
My hair feels very clean with this shampoo, and I adore the aromatherapy scent that helps me feel calm and content. But the bottles are too similar, causing mix-ups, and it's not ideal for dry hair types.
I love this shampoo for its gentle scent and long clean retention.
This shampoo has become my favorite due to its mild fragrance and how it keeps my hair clean for days, outperforming other brands I've tried in my daily routine.
I love how this shampoo cleans without dryness, leaving my hair fresh and buildup-free.
I appreciate this shampoo for thoroughly cleaning my hair without causing dryness, thanks to its rich lather that eliminates product buildup and imparts a lasting fresh scent.
I love how this shampoo thickens my hair in a month, but the packaging needs improvement for easier use.
I really like this shampoo because it has made my hair appear thicker after just one month of use, although the conditioner is too thick to squeeze out easily and the bottles are hard to read, which affects my daily routine.
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