This shampoo leaves my fine hair silky, shiny, and bouncy without weighing it down—perfect for vibrant color care.
I love how this shampoo adds silky softness and shine to my fine hair without weighing it down, while complementing my copper conditioner for vibrant, long-lasting color.
This is a review from Amazon.com about product:
Davines Alchemic Shampoo, Silver, 9.47 Fl Oz

Leaves my hair VERY soft and silky feeling, with lots of shine and bounce. My hair is very fine so anything that makes it silky but not weighed down is great in my book. It doesn't tint the hair as much as the leave-in conditioners do but that's sort of expected as I leave the conditioner in for 10-15 minutes. I use this in combination with the Alchemic conditioner in copper since the stylist used multiple reds and gingers in my dye and I feel like they're a good combo.
My complaint is that the bottle has too much space left at the top, it's still quite a full bottle but my conditioner was filled to right under the cap line while the shampoo has enough space to fit more product in :| If you have long or very thick hair you might go through it fairly quick. I like the product itself but for the price I am paying I want a full bottle!
Shampoo Basics & Tips
Understanding Hair Softness and Weightless Hydration
The shampoo achieves its "silky, non-weighing" effect through sulfate-free formulas that cleanse gently. Unlike traditional shampoos, it avoids stripping natural oils, crucial for fine hair that easily flattens. Hydrating agents like panthenol or amino acids smooth hair cuticles without residue buildup.
Color Protection Mechanics
While the shampoo doesn't tint hair like leave-in conditioners, its pH-balanced formula helps seal hair cuticles. This prevents color molecules from washing out, especially when paired with specialized conditioners like Alchemic Copper, which deposit temporary pigments to refresh dyed reds/gingers.
Application Timing for Results
Leaving the conditioner for 10-15 minutes allows cationic surfactants to penetrate deeply. This repairs damage from coloring while maintaining volume—a key balance for fine hair types that require both moisture and lift.
Packaging Design Considerations
The "underfilled" bottle reflects industry "slack-fill" practices, where airspace prevents leakage during shipping. However, consumers often perceive this as reduced value. Brands targeting luxury markets typically minimize slack-fill to align with premium pricing expectations.
I discovered my husband's favorite shampoo in bulk at Walmart, saving money.
I happily purchased several bottles of my husband's only shampoo from Walmart, saving money and ensuring his hair remains healthy until next Christmas when I'll gift him more.
My curly hair is now straight and shiny thanks to this cream.
As a person with curly hair, I found this cream effectively calms and straightens it, leaving a shiny, amazing finish every time.
I adore the lovely smell and silky smooth hair it gives me.
I really love the amazing smell and silky smooth hair from this shampoo, recommended by my San Francisco hair lady.
I used Nexus shampoo; my scalp was itchy initially, but hair turned soft after uses.
When I first used Nexus shampoo, my scalp felt itchy, but after several applications, my hair became soft. I'm still observing if it helps with hair fall, though I dislike the fragrance.
I love how this shampoo works on my thick hair, giving salon-like results with easy pump use.
This shampoo duo transforms my thick hair effortlessly, works on multiple types, has a convenient pump for easy application, and with oil, it delivers a salon-style silk press that appears expensive and well-done.
This shampoo volumizes and shines my hair without weight, hydrating and color-safe.
After much trial, this shampoo makes my hair fuller and shinier without weight. Hydrating and color-safe with a great smell.
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I used Zenagen for thinning hair, and now it's full and thick, lasting seven months per bottle.
I found keratin shampoo keeps my scalp soft and hair healthy after switching from baby shampoo.
I use this natural shampoo to manage my dry scalp; it lathers well and reduces itching effectively.
I love that Kaba onion shampoo reduces hair fall and smells great.
I love this shampoo's oil control and color-safe features for my hair.
I loved the thick lather that made my hair feel plumper and the neutral smell after just one use.
I adore this shampoo for its quality, but the shipping lacked a protective seal.
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