This shampoo leaves my fine hair silky, shiny, and bouncy without weighing it down—perfect for vibrant color care.
I love how this shampoo adds silky softness and shine to my fine hair without weighing it down, while complementing my copper conditioner for vibrant, long-lasting color.
This is a review from Amazon.com about product:
Davines Alchemic Shampoo, Silver, 9.47 Fl Oz

Leaves my hair VERY soft and silky feeling, with lots of shine and bounce. My hair is very fine so anything that makes it silky but not weighed down is great in my book. It doesn't tint the hair as much as the leave-in conditioners do but that's sort of expected as I leave the conditioner in for 10-15 minutes. I use this in combination with the Alchemic conditioner in copper since the stylist used multiple reds and gingers in my dye and I feel like they're a good combo.
My complaint is that the bottle has too much space left at the top, it's still quite a full bottle but my conditioner was filled to right under the cap line while the shampoo has enough space to fit more product in :| If you have long or very thick hair you might go through it fairly quick. I like the product itself but for the price I am paying I want a full bottle!
Shampoo Basics & Tips
Understanding Hair Softness and Weightless Hydration
The shampoo achieves its "silky, non-weighing" effect through sulfate-free formulas that cleanse gently. Unlike traditional shampoos, it avoids stripping natural oils, crucial for fine hair that easily flattens. Hydrating agents like panthenol or amino acids smooth hair cuticles without residue buildup.
Color Protection Mechanics
While the shampoo doesn't tint hair like leave-in conditioners, its pH-balanced formula helps seal hair cuticles. This prevents color molecules from washing out, especially when paired with specialized conditioners like Alchemic Copper, which deposit temporary pigments to refresh dyed reds/gingers.
Application Timing for Results
Leaving the conditioner for 10-15 minutes allows cationic surfactants to penetrate deeply. This repairs damage from coloring while maintaining volume—a key balance for fine hair types that require both moisture and lift.
Packaging Design Considerations
The "underfilled" bottle reflects industry "slack-fill" practices, where airspace prevents leakage during shipping. However, consumers often perceive this as reduced value. Brands targeting luxury markets typically minimize slack-fill to align with premium pricing expectations.
I started with this salon shampoo for its candy fragrance and Amazon savings, loving the results.
I began using this shampoo after a salon visit and am thrilled by its candy-like aroma; purchasing it on Amazon saves money while delivering professional-quality hair care that leaves my locks refreshed.
After six weeks, I noticed thicker-looking hair with this shampoo, though new growth is still slow.
Over six weeks of use, this shampoo enhanced my hair's thickness appearance, providing a fuller look despite minimal new growth, and I recommend it for similar hair loss concerns.
I appreciate the fast fix and shampoo's great impact on my hair.
Despite the initial order error, I received the shampoo promptly and found it effectively nourishes my hair, making it manageable and vibrant with each use.
I like this shampoo for its hair benefits, but find the price a bit high for regular use.
After using this shampoo, I found it provides excellent hair care by enhancing softness and strength, though the high price and small bottle size make it less essential for my routine, but I still appreciate the benefits.
I saw little change with lighter shades, but darker shampoo made my hair visibly darker and improved its look.
When I tried this color shampoo, the lighter shades had almost no visible impact on my hair, but the darker version clearly darkened it, providing a defined and attractive result that met my expectations for hair enhancement.
After trying As I Am shampoo, my dandruff disappeared and hair improved.
I've used As I Am shampoo for dandruff; it cured my condition, softened hair, reduced hair loss, and is budget-friendly.
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