This shampoo leaves my fine hair silky, shiny, and bouncy without weighing it down—perfect for vibrant color care.
I love how this shampoo adds silky softness and shine to my fine hair without weighing it down, while complementing my copper conditioner for vibrant, long-lasting color.
This is a review from Amazon.com about product:
Davines Alchemic Shampoo, Silver, 9.47 Fl Oz

Leaves my hair VERY soft and silky feeling, with lots of shine and bounce. My hair is very fine so anything that makes it silky but not weighed down is great in my book. It doesn't tint the hair as much as the leave-in conditioners do but that's sort of expected as I leave the conditioner in for 10-15 minutes. I use this in combination with the Alchemic conditioner in copper since the stylist used multiple reds and gingers in my dye and I feel like they're a good combo.
My complaint is that the bottle has too much space left at the top, it's still quite a full bottle but my conditioner was filled to right under the cap line while the shampoo has enough space to fit more product in :| If you have long or very thick hair you might go through it fairly quick. I like the product itself but for the price I am paying I want a full bottle!
Shampoo Basics & Tips
Understanding Hair Softness and Weightless Hydration
The shampoo achieves its "silky, non-weighing" effect through sulfate-free formulas that cleanse gently. Unlike traditional shampoos, it avoids stripping natural oils, crucial for fine hair that easily flattens. Hydrating agents like panthenol or amino acids smooth hair cuticles without residue buildup.
Color Protection Mechanics
While the shampoo doesn't tint hair like leave-in conditioners, its pH-balanced formula helps seal hair cuticles. This prevents color molecules from washing out, especially when paired with specialized conditioners like Alchemic Copper, which deposit temporary pigments to refresh dyed reds/gingers.
Application Timing for Results
Leaving the conditioner for 10-15 minutes allows cationic surfactants to penetrate deeply. This repairs damage from coloring while maintaining volume—a key balance for fine hair types that require both moisture and lift.
Packaging Design Considerations
The "underfilled" bottle reflects industry "slack-fill" practices, where airspace prevents leakage during shipping. However, consumers often perceive this as reduced value. Brands targeting luxury markets typically minimize slack-fill to align with premium pricing expectations.
I love this shampoo's volumizing power, gentle scent, and deep clean that lasts for years.
This shampoo gives me incredible volume and a fresh clean without overpowering my perfume. I've used it for years and found it affordably on Amazon after store discontinuation.
I love this healthy shampoo that foams without sulfates, keeps hair clean for days, and never dehydrates it.
This amazing shampoo foams beautifully without sodium laureth sulphate or toxins, keeps my hair clean for multiple days, and avoids dehydration. A truly healthy haircare revelation!
I adore this shampoo for fighting dandruff, lasting long, pleasant scent, rich lather, and quality ingredients.
I consistently buy this shampoo because it effectively combats dandruff, has a durable effect, emits a nice fragrance, requires little amount for great foam, and uses premium ingredients I trust. (20 words)
My hair fall vanished using this shampoo for all hair types—worth every penny!
Though pricier, I swear by this shampoo—it halted my hair fall entirely and suits every hair type flawlessly, delivering incredible value.
I love how this shampoo boosts volume while protecting my color-treated hair—worth every penny for salon-quality results!
This shampoo gave my color-treated hair incredible volume without fading my dye. Despite the higher cost, it proved superior to competitors and delivered lasting, salon-worthy results I adore.
I use Aveda shampoo every three washes for super-clean, shiny, controlled hair that stays fresh for days.
As an Aveda user, I rely on this shampoo every three washes for deep cleansing. It delivers fresh, shiny, controlled hair with lasting cleanliness for days, all with an amazing fragrance.
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Giovanni transformed my blonde hair in days - healthy shine, zero weigh-down, just light bounce!
This shampoo fails to soften or detangle my hair, leaving it rough and hard to manage daily.
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