This shampoo leaves my fine hair silky, shiny, and bouncy without weighing it down—perfect for vibrant color care.
I love how this shampoo adds silky softness and shine to my fine hair without weighing it down, while complementing my copper conditioner for vibrant, long-lasting color.
This is a review from Amazon.com about product:
Davines Alchemic Shampoo, Silver, 9.47 Fl Oz

Leaves my hair VERY soft and silky feeling, with lots of shine and bounce. My hair is very fine so anything that makes it silky but not weighed down is great in my book. It doesn't tint the hair as much as the leave-in conditioners do but that's sort of expected as I leave the conditioner in for 10-15 minutes. I use this in combination with the Alchemic conditioner in copper since the stylist used multiple reds and gingers in my dye and I feel like they're a good combo.
My complaint is that the bottle has too much space left at the top, it's still quite a full bottle but my conditioner was filled to right under the cap line while the shampoo has enough space to fit more product in :| If you have long or very thick hair you might go through it fairly quick. I like the product itself but for the price I am paying I want a full bottle!
Shampoo Basics & Tips
Understanding Hair Softness and Weightless Hydration
The shampoo achieves its "silky, non-weighing" effect through sulfate-free formulas that cleanse gently. Unlike traditional shampoos, it avoids stripping natural oils, crucial for fine hair that easily flattens. Hydrating agents like panthenol or amino acids smooth hair cuticles without residue buildup.
Color Protection Mechanics
While the shampoo doesn't tint hair like leave-in conditioners, its pH-balanced formula helps seal hair cuticles. This prevents color molecules from washing out, especially when paired with specialized conditioners like Alchemic Copper, which deposit temporary pigments to refresh dyed reds/gingers.
Application Timing for Results
Leaving the conditioner for 10-15 minutes allows cationic surfactants to penetrate deeply. This repairs damage from coloring while maintaining volume—a key balance for fine hair types that require both moisture and lift.
Packaging Design Considerations
The "underfilled" bottle reflects industry "slack-fill" practices, where airspace prevents leakage during shipping. However, consumers often perceive this as reduced value. Brands targeting luxury markets typically minimize slack-fill to align with premium pricing expectations.
This shampoo and conditioner give me smooth, amazing-smelling hair that stays fresh for 5 days.
Using this shampoo and conditioner set for over a year leaves my hair incredibly smooth, smelling amazing, and healthier than ever, letting me go 4-5 days without washing.
I love this sulfate-free shampoo with refreshing tea tree oil. It cleans gently and feels ethical without animal testing.
This shampoo is sulfate-free, paraben-free, and cruelty-free. I adore the tea tree oil's refreshing scalp cleanse. It avoids harsh chemicals, making my hair care both gentle and ethically satisfying every day.
I love how Moroccanoil shampoo's amazing scent and quality ingredients give me soft, smooth, shiny hair every wash.
Moroccanoil shampoo is my absolute favorite because its premium formula creates incredible shine, softness, and smoothness while smelling divine – a luxurious experience that makes my hair look and feel healthier daily.
My blonde stays bright 12 months, no brassiness! Perfect for color-treated hair.
This shampoo brilliantly maintains my true blonde color for nearly a year, effectively eliminating unwanted brassiness. It works wonders for both color-treated and natural blonde hair.
This shampoo prevents further hair loss and adds body without weighing down. I love it!
Initially doubtful, I found this shampoo effectively stops hair loss progression and boosts body without heaviness. Now I confidently endorse it.
I noticed less hair fall and healthier locks after switching to this transformative shampoo consistently.
This shampoo significantly reduced my hair loss while making my strands feel healthier and transformed. I'm amazed by the visible improvement in strength and texture daily.
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I love this nontoxic shampoo because it makes my hair soft, smells wonderful, and is chemical-free.
I love how this purple shampoo tones my blonde hair effectively and affordably.
I enjoy the coconut scent and soft hair from this quality shampoo.
I love how this shampoo keeps my colored hair hydrated, shiny, and soft.
I love how this shampoo eliminates dandruff while leaving a strong tobacco aroma that I enjoy.
I appreciate how this shampoo maintains scalp cleanliness with weekly minimal use.
I found that this shampoo restored my hair's softness and reduced tangles.
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