This shampoo leaves my fine hair silky, shiny, and bouncy without weighing it down—perfect for vibrant color care.
I love how this shampoo adds silky softness and shine to my fine hair without weighing it down, while complementing my copper conditioner for vibrant, long-lasting color.
This is a review from Amazon.com about product:
Davines Alchemic Shampoo, Silver, 9.47 Fl Oz

Leaves my hair VERY soft and silky feeling, with lots of shine and bounce. My hair is very fine so anything that makes it silky but not weighed down is great in my book. It doesn't tint the hair as much as the leave-in conditioners do but that's sort of expected as I leave the conditioner in for 10-15 minutes. I use this in combination with the Alchemic conditioner in copper since the stylist used multiple reds and gingers in my dye and I feel like they're a good combo.
My complaint is that the bottle has too much space left at the top, it's still quite a full bottle but my conditioner was filled to right under the cap line while the shampoo has enough space to fit more product in :| If you have long or very thick hair you might go through it fairly quick. I like the product itself but for the price I am paying I want a full bottle!
Shampoo Basics & Tips
Understanding Hair Softness and Weightless Hydration
The shampoo achieves its "silky, non-weighing" effect through sulfate-free formulas that cleanse gently. Unlike traditional shampoos, it avoids stripping natural oils, crucial for fine hair that easily flattens. Hydrating agents like panthenol or amino acids smooth hair cuticles without residue buildup.
Color Protection Mechanics
While the shampoo doesn't tint hair like leave-in conditioners, its pH-balanced formula helps seal hair cuticles. This prevents color molecules from washing out, especially when paired with specialized conditioners like Alchemic Copper, which deposit temporary pigments to refresh dyed reds/gingers.
Application Timing for Results
Leaving the conditioner for 10-15 minutes allows cationic surfactants to penetrate deeply. This repairs damage from coloring while maintaining volume—a key balance for fine hair types that require both moisture and lift.
Packaging Design Considerations
The "underfilled" bottle reflects industry "slack-fill" practices, where airspace prevents leakage during shipping. However, consumers often perceive this as reduced value. Brands targeting luxury markets typically minimize slack-fill to align with premium pricing expectations.
I was skeptical but this shampoo colored my gray hairs shiny black in just ten minutes effortlessly.
Initially doubtful, I used this shampoo and it turned my gray hairs black quickly. I plan to purchase the chestnut brown version for consistent coverage and shine.
I am amazed by this shampoo's repairing effects on my bleached hair, improving its condition with every wash.
After using this repairing shampoo, I notice my bleached hair is in much better condition. It was damaged but now looks healthy, and I reach for it every time I wash my hair.
After one week, this shampoo eliminated my dandruff and stopped the itching completely.
I suffered from scalp dandruff and dryness for years. This shampoo worked in one week: no flakes, no itch, no hair loss, and it doesn't dry my hair at all.
I love how this shampoo smooths my frizzy grey hair, but the scent limits my daily use.
Using this shampoo has truly improved my old frizzy grey hair by making it softer and more manageable, though the overpowering scent prevents me from enjoying it daily as much as I would like to.
I use this shampoo religiously and it promotes renewed hair growth effectively, transforming my hair health.
Although the product arrived leaking, I can confirm this shampoo works wonders for hair growth when used consistently, leading to healthier and thicker hair that I love.
I love this shampoo for its great results and will repurchase, though the packaging needs improvement during shipping.
This shampoo has impressed me with its ability to leave my hair soft and manageable, so I plan to continue purchasing it. However, the shipping method must be revised to prevent the cap from opening and spilling the contents during delivery.
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I love this shampoo's oil control and color-safe features for my hair.
I loved the thick lather that made my hair feel plumper and the neutral smell after just one use.
I adore this shampoo for its quality, but the shipping lacked a protective seal.
After using this shampoo, I feel my hair is fresh and clean.
My curly hair benefits from this shampoo's bounce boost and subtle aroma.
I love how this shampoo softened my hair and repaired damage cruelty-free.
After four washes, this shampoo made my dry hair soft and voluminous.
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