This shampoo leaves my fine hair silky, shiny, and bouncy without weighing it down—perfect for vibrant color care.
I love how this shampoo adds silky softness and shine to my fine hair without weighing it down, while complementing my copper conditioner for vibrant, long-lasting color.
This is a review from Amazon.com about product:
Davines Alchemic Shampoo, Silver, 9.47 Fl Oz

Leaves my hair VERY soft and silky feeling, with lots of shine and bounce. My hair is very fine so anything that makes it silky but not weighed down is great in my book. It doesn't tint the hair as much as the leave-in conditioners do but that's sort of expected as I leave the conditioner in for 10-15 minutes. I use this in combination with the Alchemic conditioner in copper since the stylist used multiple reds and gingers in my dye and I feel like they're a good combo.
My complaint is that the bottle has too much space left at the top, it's still quite a full bottle but my conditioner was filled to right under the cap line while the shampoo has enough space to fit more product in :| If you have long or very thick hair you might go through it fairly quick. I like the product itself but for the price I am paying I want a full bottle!
Shampoo Basics & Tips
Understanding Hair Softness and Weightless Hydration
The shampoo achieves its "silky, non-weighing" effect through sulfate-free formulas that cleanse gently. Unlike traditional shampoos, it avoids stripping natural oils, crucial for fine hair that easily flattens. Hydrating agents like panthenol or amino acids smooth hair cuticles without residue buildup.
Color Protection Mechanics
While the shampoo doesn't tint hair like leave-in conditioners, its pH-balanced formula helps seal hair cuticles. This prevents color molecules from washing out, especially when paired with specialized conditioners like Alchemic Copper, which deposit temporary pigments to refresh dyed reds/gingers.
Application Timing for Results
Leaving the conditioner for 10-15 minutes allows cationic surfactants to penetrate deeply. This repairs damage from coloring while maintaining volume—a key balance for fine hair types that require both moisture and lift.
Packaging Design Considerations
The "underfilled" bottle reflects industry "slack-fill" practices, where airspace prevents leakage during shipping. However, consumers often perceive this as reduced value. Brands targeting luxury markets typically minimize slack-fill to align with premium pricing expectations.
This shampoo stops my itching and flakiness while cleaning thoroughly without dryness.
After many failed attempts, this shampoo alone stops my itching and flakiness, cleans thoroughly, and I now appreciate its natural scent without added fragrances.
I switched to this natural shampoo and it cleared my acne from shampoo drips completely.
As a guy with short hair, I never cared about shampoo until this natural product solved my acne issues from shower drips, thanks to my esthetician's advice.
I love how this shampoo instantly repairs my thick, coarse hair after swimming with minimal product.
After swimming, chlorine used to ruin my thick, coarse hair, but this shampoo provided instant amazing results with just a small amount, making it soft, manageable, and healthy-looking again.
I love this shampoo for its light scent and easy application that keeps my hair clean for days.
This shampoo transformed my routine with its light scent, gentle application using a brush, and long-lasting clean hair for days, saving me time and money compared to cheap alternatives.
This shampoo makes my hair strong and fragrant, potentially slowing hair loss.
My hair feels stronger and smells nice with this shampoo. It could help reduce hair loss from health issues over time.
This shampoo quickly tames frizz and makes styling my curly hair effortless.
Using this shampoo, my frizzy curls became manageable in five minutes, saving time and giving me beautiful, styled hair effortlessly.
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I love how this shampoo cleans without dryness, leaving my hair fresh and buildup-free.
I tried this shampoo and my wife's hair loss reduced significantly, highly recommended.
This shampoo makes my hair strong, full, frizz-free, and worth every penny.
I noticed more volume and hope it helps my thinning hair with this new shampoo.
After years with Dove, I strongly recommend it for smooth, shiny hair post-shampoo.
I love how this shampoo's light scent conditions my hair, keeping it soft and non-dry for days.
I love how this shampoo lathers well and leaves my hair soft and shiny, hoping it reduces thinning.
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