This shampoo leaves my fine hair silky, shiny, and bouncy without weighing it down—perfect for vibrant color care.
I love how this shampoo adds silky softness and shine to my fine hair without weighing it down, while complementing my copper conditioner for vibrant, long-lasting color.
This is a review from Amazon.com about product:
Davines Alchemic Shampoo, Silver, 9.47 Fl Oz

Leaves my hair VERY soft and silky feeling, with lots of shine and bounce. My hair is very fine so anything that makes it silky but not weighed down is great in my book. It doesn't tint the hair as much as the leave-in conditioners do but that's sort of expected as I leave the conditioner in for 10-15 minutes. I use this in combination with the Alchemic conditioner in copper since the stylist used multiple reds and gingers in my dye and I feel like they're a good combo.
My complaint is that the bottle has too much space left at the top, it's still quite a full bottle but my conditioner was filled to right under the cap line while the shampoo has enough space to fit more product in :| If you have long or very thick hair you might go through it fairly quick. I like the product itself but for the price I am paying I want a full bottle!
Shampoo Basics & Tips
Understanding Hair Softness and Weightless Hydration
The shampoo achieves its "silky, non-weighing" effect through sulfate-free formulas that cleanse gently. Unlike traditional shampoos, it avoids stripping natural oils, crucial for fine hair that easily flattens. Hydrating agents like panthenol or amino acids smooth hair cuticles without residue buildup.
Color Protection Mechanics
While the shampoo doesn't tint hair like leave-in conditioners, its pH-balanced formula helps seal hair cuticles. This prevents color molecules from washing out, especially when paired with specialized conditioners like Alchemic Copper, which deposit temporary pigments to refresh dyed reds/gingers.
Application Timing for Results
Leaving the conditioner for 10-15 minutes allows cationic surfactants to penetrate deeply. This repairs damage from coloring while maintaining volume—a key balance for fine hair types that require both moisture and lift.
Packaging Design Considerations
The "underfilled" bottle reflects industry "slack-fill" practices, where airspace prevents leakage during shipping. However, consumers often perceive this as reduced value. Brands targeting luxury markets typically minimize slack-fill to align with premium pricing expectations.
This shampoo halted my hair loss and spurred new baby hair growth.
Daily use of this shampoo with a five-minute soak halted my hair fall in weeks and spurred baby hair growth.
I love the scent and how it makes my hair manageable, stronger, and glossier.
In my personal experience, this shampoo has a delightful scent I enjoy, and it effectively makes my hair very manageable, stronger, and glossier, though I need more time to see new hair growth results.
I blended my dark blonde and highlights into pretty gray using this shampoo easily.
This shampoo perfectly turned my blonde hair to gray by blending highlights with heavy application on clean hair for 20-30 minutes, and I love how it doesn't stain skin, using it periodically for maintenance.
I am impressed by this shampoo's smell, hair effect, and long lifespan.
This shampoo provides me with a pleasant fragrance, enhances hair appearance after drying, and lasts for months, delivering excellent value and satisfaction in my routine.
I am truly delighted by the shampoo's scent, scalp comfort, and growth potential.
I received the shampoo spill-free, love its aroma and scalp comfort, find both products superb, and await growth and strength results.
I love how this sulfate-free clarifying shampoo gently cleanses my colored hair, removing buildup without dryness.
After switching from harsher options, I adore this sulfate-free clarifying shampoo because it cleans my colored hair thoroughly without stripping moisture, leaving it soft and refreshed with a pleasant scent.
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I love this intense shampoo for deep clean scalp and natural ingredients that feel fresh.
I always get free samples, gifts, and points with direct shampoo purchases.
I found a shampoo that adds volume to my thin hair, giving it shine and style without a flatiron.
This shampoo with natural ingredients makes my hair feel hydrated and fresh.
I used shampoo as directed for a month but saw no benefits and had scalp issues.
I used this shampoo set; my hair grew back softly and stopped falling after chemo.
Using this shampoo, I observe reduced hair loss and enhanced hair volume.
I love how a small amount gives rich, soothing lather, making it worth every penny.
I love that this shampoo makes my hair clean, bouncy, and non-greasy.
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