This shampoo leaves my fine hair silky, shiny, and bouncy without weighing it down—perfect for vibrant color care.
I love how this shampoo adds silky softness and shine to my fine hair without weighing it down, while complementing my copper conditioner for vibrant, long-lasting color.
This is a review from Amazon.com about product:
Davines Alchemic Shampoo, Silver, 9.47 Fl Oz

Leaves my hair VERY soft and silky feeling, with lots of shine and bounce. My hair is very fine so anything that makes it silky but not weighed down is great in my book. It doesn't tint the hair as much as the leave-in conditioners do but that's sort of expected as I leave the conditioner in for 10-15 minutes. I use this in combination with the Alchemic conditioner in copper since the stylist used multiple reds and gingers in my dye and I feel like they're a good combo.
My complaint is that the bottle has too much space left at the top, it's still quite a full bottle but my conditioner was filled to right under the cap line while the shampoo has enough space to fit more product in :| If you have long or very thick hair you might go through it fairly quick. I like the product itself but for the price I am paying I want a full bottle!
Shampoo Basics & Tips
Understanding Hair Softness and Weightless Hydration
The shampoo achieves its "silky, non-weighing" effect through sulfate-free formulas that cleanse gently. Unlike traditional shampoos, it avoids stripping natural oils, crucial for fine hair that easily flattens. Hydrating agents like panthenol or amino acids smooth hair cuticles without residue buildup.
Color Protection Mechanics
While the shampoo doesn't tint hair like leave-in conditioners, its pH-balanced formula helps seal hair cuticles. This prevents color molecules from washing out, especially when paired with specialized conditioners like Alchemic Copper, which deposit temporary pigments to refresh dyed reds/gingers.
Application Timing for Results
Leaving the conditioner for 10-15 minutes allows cationic surfactants to penetrate deeply. This repairs damage from coloring while maintaining volume—a key balance for fine hair types that require both moisture and lift.
Packaging Design Considerations
The "underfilled" bottle reflects industry "slack-fill" practices, where airspace prevents leakage during shipping. However, consumers often perceive this as reduced value. Brands targeting luxury markets typically minimize slack-fill to align with premium pricing expectations.
With this shampoo, my hair smells amazing, and people always compliment me.
I absolutely love this shampoo because its scent lasts all day, and I constantly get compliments on my hair's smell.
I use purple shampoo weekly to eliminate yellow tones and achieve ashy highlights effortlessly.
My purple shampoo eliminates yellow tones from blonde highlights in one weekly use, giving me ashy, brass-free hair without altering natural color.
As someone with thinning hair, I found this shampoo made my scalp oily too quickly after washing.
After using this shampoo, my scalp turned oily by the next day, which is problematic since I have thinning hair in my bangs and wash only a few times weekly.
Using this shampoo bar, my hair is lightweight, clean, and growing healthily.
This shampoo bar makes my hair lightweight, clean, and promotes growth. It lathers well, lasts months, and is environmentally friendly.
After one use, my hair feels soft and I love the smell.
I noticed my hair is softer and smells great after one use. This shampoo is fantastic, and I highly recommend it for amazing results.
I adore this hotel shampoo for its premium quality and long-lasting effects.
I first used this shampoo at Bavarian Lodge and still do because it's high-quality, efficient, and the conditioner is excellent with just a dab.
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This shampoo transforms my hair to soft and manageable, impressing my stylist.
Paul Mitchell ginger shampoo leaves my hair silky, smelling great, using little.
I love how this shampoo cleans my oily scalp and leaves hair shiny and moisturized.
My hair grew much faster with this shampoo in just one month.
I love how this keratin shampoo makes hair beautiful and has long-lasting effects for months.
This shampoo lasts for ages, so I use it long-term and repurchase it happily.
Milk Shake Shampoo adds volume and softness to my fine hair instantly.
I love how this shampoo makes my hair feel soft and healthy every day.
I love how this shampoo bar lathers well and leaves hair soft.
After ten years, this shampoo keeps my hair clean and shiny affordably.
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