This shampoo leaves my fine hair silky, shiny, and bouncy without weighing it down—perfect for vibrant color care.
I love how this shampoo adds silky softness and shine to my fine hair without weighing it down, while complementing my copper conditioner for vibrant, long-lasting color.
This is a review from Amazon.com about product:
Davines Alchemic Shampoo, Silver, 9.47 Fl Oz

Leaves my hair VERY soft and silky feeling, with lots of shine and bounce. My hair is very fine so anything that makes it silky but not weighed down is great in my book. It doesn't tint the hair as much as the leave-in conditioners do but that's sort of expected as I leave the conditioner in for 10-15 minutes. I use this in combination with the Alchemic conditioner in copper since the stylist used multiple reds and gingers in my dye and I feel like they're a good combo.
My complaint is that the bottle has too much space left at the top, it's still quite a full bottle but my conditioner was filled to right under the cap line while the shampoo has enough space to fit more product in :| If you have long or very thick hair you might go through it fairly quick. I like the product itself but for the price I am paying I want a full bottle!
Shampoo Basics & Tips
Understanding Hair Softness and Weightless Hydration
The shampoo achieves its "silky, non-weighing" effect through sulfate-free formulas that cleanse gently. Unlike traditional shampoos, it avoids stripping natural oils, crucial for fine hair that easily flattens. Hydrating agents like panthenol or amino acids smooth hair cuticles without residue buildup.
Color Protection Mechanics
While the shampoo doesn't tint hair like leave-in conditioners, its pH-balanced formula helps seal hair cuticles. This prevents color molecules from washing out, especially when paired with specialized conditioners like Alchemic Copper, which deposit temporary pigments to refresh dyed reds/gingers.
Application Timing for Results
Leaving the conditioner for 10-15 minutes allows cationic surfactants to penetrate deeply. This repairs damage from coloring while maintaining volume—a key balance for fine hair types that require both moisture and lift.
Packaging Design Considerations
The "underfilled" bottle reflects industry "slack-fill" practices, where airspace prevents leakage during shipping. However, consumers often perceive this as reduced value. Brands targeting luxury markets typically minimize slack-fill to align with premium pricing expectations.
One wash gave me incredibly soft, shiny hair with a lasting, delightful fragrance I adore.
Using this shampoo once left my hair feeling luxuriously soft, looking brilliantly shiny, and smelling wonderfully fresh—a game-changer for immediate hair transformation I didn't expect.
After three weeks, I adore this shampoo set's quality and best-smelling conditioner for perfect hair.
This shampoo and conditioner set impressed me over three weeks with outstanding quality. The conditioner's incredible fragrance stands out, making every wash a delightful hair-nourishing experience I adore.
My hair practitioner recommended this tea tree shampoo for thin hair and dry scalp; it helped tremendously, I highly recommend.
Tea tree shampoo, recommended by my hair practitioner, dramatically improved my thin hair and dry scalp. I love the results and will try their conditioner soon.
I loved the amazing scent and super clean scalp feel, though hair tangled initially until conditioner smoothed it perfectly.
My trial shampoo delivered an incredible scent and left my scalp feeling deeply cleansed. Initial tangles vanished with conditioner, resulting in effortlessly styled, healthy-feeling hair.
I love how this shampoo lathers, smells great, and gives me soft, smooth, frizz-free curls without conditioner.
With my frizzy, partially gray, allergy-prone hair, this shampoo amazes me: it lathers well, smells lovely, makes hair soft even wet, stops scalp itch, and gives smooth curly results without conditioner.
I'm using this shampoo to reactivate dormant hair follicles, hoping it reverses my baldness naturally and effectively.
This shampoo targets follicle revival to combat baldness. I'm monitoring regrowth progress while trusting its natural formula to restore my hair's thickness gradually without side effects.
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My favorite shampoo gives brilliant shine whether blow-dried or natural, worth every penny.
My fine thinning hair feels fuller and healthier with this shampoo and drying product combo.
This shampoo cleanses my colored hair well, leaving it fresh, but results fell short for $40 price.
I get voluminous, fragrant hair easily with this thick, long-lasting salon-quality shampoo.
I prevent blonde fading and maintain salon-fresh hair using this shampoo and conditioner.
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