This shampoo leaves my fine hair silky, shiny, and bouncy without weighing it down—perfect for vibrant color care.
I love how this shampoo adds silky softness and shine to my fine hair without weighing it down, while complementing my copper conditioner for vibrant, long-lasting color.
This is a review from Amazon.com about product:
Davines Alchemic Shampoo, Silver, 9.47 Fl Oz

Leaves my hair VERY soft and silky feeling, with lots of shine and bounce. My hair is very fine so anything that makes it silky but not weighed down is great in my book. It doesn't tint the hair as much as the leave-in conditioners do but that's sort of expected as I leave the conditioner in for 10-15 minutes. I use this in combination with the Alchemic conditioner in copper since the stylist used multiple reds and gingers in my dye and I feel like they're a good combo.
My complaint is that the bottle has too much space left at the top, it's still quite a full bottle but my conditioner was filled to right under the cap line while the shampoo has enough space to fit more product in :| If you have long or very thick hair you might go through it fairly quick. I like the product itself but for the price I am paying I want a full bottle!
Shampoo Basics & Tips
Understanding Hair Softness and Weightless Hydration
The shampoo achieves its "silky, non-weighing" effect through sulfate-free formulas that cleanse gently. Unlike traditional shampoos, it avoids stripping natural oils, crucial for fine hair that easily flattens. Hydrating agents like panthenol or amino acids smooth hair cuticles without residue buildup.
Color Protection Mechanics
While the shampoo doesn't tint hair like leave-in conditioners, its pH-balanced formula helps seal hair cuticles. This prevents color molecules from washing out, especially when paired with specialized conditioners like Alchemic Copper, which deposit temporary pigments to refresh dyed reds/gingers.
Application Timing for Results
Leaving the conditioner for 10-15 minutes allows cationic surfactants to penetrate deeply. This repairs damage from coloring while maintaining volume—a key balance for fine hair types that require both moisture and lift.
Packaging Design Considerations
The "underfilled" bottle reflects industry "slack-fill" practices, where airspace prevents leakage during shipping. However, consumers often perceive this as reduced value. Brands targeting luxury markets typically minimize slack-fill to align with premium pricing expectations.
After years of use, I trust this gentle shampoo for my color-treated hair.
I have found this shampoo ideal for my color-treated hair. It gently cleanses without stripping color, is affordable, and has a subtle scent that doesn't dry out my hair.
I love this strong purple shampoo for preserving blonde hair color effectively with cautious use.
After testing, I rate this purple shampoo as the best for keeping my blonde hair bright and healthy, though I use it sparingly to avoid any potential damage from its potent formula.
This shampoo has simplified my hair dying for years with great results.
Having used this shampoo for hair dying for many years, I find it to be an uncomplicated and trustworthy product that always meets my needs.
I love how this shampoo relieves scalp irritation and smooths my curly hair without conditioner.
This shampoo has amazed me by completely alleviating my scalp irritation, allowing me to use it exclusively without conditioner for smooth, manageable curly hair, and I understand the increased shedding is part of natural hair growth processes.
I found this shampoo soothes my sensitive scalp without irritation or residue, and it's budget-friendly.
Having a highly sensitive scalp, I appreciate that this shampoo avoids agitation and leaves no buildup. It's a simple, cost-effective choice that makes my hair care routine comfortable and worry-free.
I found this two-in-one shampoo incredibly convenient, especially with its pump bottle for easy use.
After using this shampoo, I can say it's the best for convenience. The two-in-one formula and pump bottle save me time and effort every day, making hair care simple.
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For me, this shampoo moisturizes fine hair, controls frizz, and prevents oiliness.
I used this shampoo and saw less shedding, thicker hair, and new growth in weeks.
I adore this color-safe shampoo for its wonderful scent and hair loss prevention.
I love this shampoo's excellent lather, minimal use, great scent, and soft hair results.
I love how this shampoo makes my hair feel healthy and shiny after use.
I found this shampoo excellent for hydrating and scenting my hair, but the pump is poorly designed.
I noticed healthier hair and new growth after using this peppermint shampoo.
As a person with allergies, I use this purple shampoo without issues.
I recommend this shampoo because it's gentle, effective, and chemical-free for healthy hair.
I started with this salon shampoo for its candy fragrance and Amazon savings, loving the results.
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