This shampoo leaves my fine hair silky, shiny, and bouncy without weighing it down—perfect for vibrant color care.
I love how this shampoo adds silky softness and shine to my fine hair without weighing it down, while complementing my copper conditioner for vibrant, long-lasting color.
This is a review from Amazon.com about product:
Davines Alchemic Shampoo, Silver, 9.47 Fl Oz

Leaves my hair VERY soft and silky feeling, with lots of shine and bounce. My hair is very fine so anything that makes it silky but not weighed down is great in my book. It doesn't tint the hair as much as the leave-in conditioners do but that's sort of expected as I leave the conditioner in for 10-15 minutes. I use this in combination with the Alchemic conditioner in copper since the stylist used multiple reds and gingers in my dye and I feel like they're a good combo.
My complaint is that the bottle has too much space left at the top, it's still quite a full bottle but my conditioner was filled to right under the cap line while the shampoo has enough space to fit more product in :| If you have long or very thick hair you might go through it fairly quick. I like the product itself but for the price I am paying I want a full bottle!
Shampoo Basics & Tips
Understanding Hair Softness and Weightless Hydration
The shampoo achieves its "silky, non-weighing" effect through sulfate-free formulas that cleanse gently. Unlike traditional shampoos, it avoids stripping natural oils, crucial for fine hair that easily flattens. Hydrating agents like panthenol or amino acids smooth hair cuticles without residue buildup.
Color Protection Mechanics
While the shampoo doesn't tint hair like leave-in conditioners, its pH-balanced formula helps seal hair cuticles. This prevents color molecules from washing out, especially when paired with specialized conditioners like Alchemic Copper, which deposit temporary pigments to refresh dyed reds/gingers.
Application Timing for Results
Leaving the conditioner for 10-15 minutes allows cationic surfactants to penetrate deeply. This repairs damage from coloring while maintaining volume—a key balance for fine hair types that require both moisture and lift.
Packaging Design Considerations
The "underfilled" bottle reflects industry "slack-fill" practices, where airspace prevents leakage during shipping. However, consumers often perceive this as reduced value. Brands targeting luxury markets typically minimize slack-fill to align with premium pricing expectations.
I love this shampoo for my dry sensitive scalp and color-treated hair.
I love how this shampoo treats my dry sensitive scalp and preserves my color-treated hair, making it soft and shiny.
I love how this shampoo untangles my hair and adds shine, boosting my confidence daily.
I absolutely adore this shampoo because it makes my hair tangle-free and shiny, and people constantly ask me about my routine, making me feel more confident.
I find this vegan shampoo lightweight, rinses clean, and lathers nicely for healthy hair.
I choose this shampoo because it's vegan, free of junk, lightweight, rinses well, and lathers nicely, ensuring my hair stays clean and healthy without any build-up or irritation.
I enjoy the clear, sticky shampoo that moisturizes and smells like roses.
This shampoo moisturizes my thick hair; I like its sticky texture, clear formula without dyes, and floral rose scent.
After using this shampoo, my hair feels clean, moisturized, and not greasy.
This shampoo keeps my colored hair clean and moisturized without grease, and I find it ideal for my highlights with minimal usage required for great results.
My shampoo arrived unsealed, leaking, with a thick texture and odd smell.
After buying shampoo and conditioner, I discovered they were unsealed and leaking, with thick texture and Surface-like smell, warning others.
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I love how this shampoo keeps my colored hair hydrated, shiny, and soft.
I love how this shampoo eliminates dandruff while leaving a strong tobacco aroma that I enjoy.
I appreciate how this shampoo maintains scalp cleanliness with weekly minimal use.
I found that this shampoo restored my hair's softness and reduced tangles.
I love how this shampoo controls dandruff, lathers smoothly, and moisturizes my hair effectively.
I found this shampoo gently clarifies my scalp, stops itching, and keeps hair fresh for days.
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