This shampoo leaves my fine hair silky, shiny, and bouncy without weighing it down—perfect for vibrant color care.
I love how this shampoo adds silky softness and shine to my fine hair without weighing it down, while complementing my copper conditioner for vibrant, long-lasting color.
This is a review from Amazon.com about product:
Davines Alchemic Shampoo, Silver, 9.47 Fl Oz

Leaves my hair VERY soft and silky feeling, with lots of shine and bounce. My hair is very fine so anything that makes it silky but not weighed down is great in my book. It doesn't tint the hair as much as the leave-in conditioners do but that's sort of expected as I leave the conditioner in for 10-15 minutes. I use this in combination with the Alchemic conditioner in copper since the stylist used multiple reds and gingers in my dye and I feel like they're a good combo.
My complaint is that the bottle has too much space left at the top, it's still quite a full bottle but my conditioner was filled to right under the cap line while the shampoo has enough space to fit more product in :| If you have long or very thick hair you might go through it fairly quick. I like the product itself but for the price I am paying I want a full bottle!
Shampoo Basics & Tips
Understanding Hair Softness and Weightless Hydration
The shampoo achieves its "silky, non-weighing" effect through sulfate-free formulas that cleanse gently. Unlike traditional shampoos, it avoids stripping natural oils, crucial for fine hair that easily flattens. Hydrating agents like panthenol or amino acids smooth hair cuticles without residue buildup.
Color Protection Mechanics
While the shampoo doesn't tint hair like leave-in conditioners, its pH-balanced formula helps seal hair cuticles. This prevents color molecules from washing out, especially when paired with specialized conditioners like Alchemic Copper, which deposit temporary pigments to refresh dyed reds/gingers.
Application Timing for Results
Leaving the conditioner for 10-15 minutes allows cationic surfactants to penetrate deeply. This repairs damage from coloring while maintaining volume—a key balance for fine hair types that require both moisture and lift.
Packaging Design Considerations
The "underfilled" bottle reflects industry "slack-fill" practices, where airspace prevents leakage during shipping. However, consumers often perceive this as reduced value. Brands targeting luxury markets typically minimize slack-fill to align with premium pricing expectations.
I love this thick shampoo; reusing bottles makes it easy and eco-friendly.
The shampoo's thickness made pouring from the bag difficult, but my old bottle allowed for easy use and excellent results.
This shampoo cleans my curly hair and controls frizz; I love it.
I use this shampoo daily for my curls; it cleans and fights frizz perfectly. I returned after trying another brand.
I clean my lashes daily with this product, and it keeps them healthy without irritation.
I use this eyelash cleanser daily. It cleans well, makes lashes healthier, and is safe for sensitive eyes without scent.
Using this shampoo, my dad gained more hair growth and boosted confidence.
After using this shampoo, my dad experienced increased hair growth, loved the pleasant scent, and felt more confident, making the slightly higher cost completely justified in my view.
I use this shampoo to reduce shedding and keep my scalp moisturized for healthier hair.
With my thick hair shedding too much, this shampoo improves health and moisturizes my scalp, so I keep buying it and won't change products ever.
I was hesitant due to price, but this shampoo made her hair incredible and soft.
Despite the high price, I'm thrilled with how this shampoo made my daughter's hair look and feel absolutely fantastic, exceeding all my expectations for daily care.
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This shampoo stopped my hair loss, boosted shine, and regrew baby hairs effortlessly.
I love this shampoo's effectiveness, though the price rose and bottle shrank by 2 ounces.
My stylist's shampoo stopped hair loss, giving me thicker, longer locks in just five months.
I feared oily hair but got amazingly soft, lightweight locks that surprised me delightfully.
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