This shampoo leaves my fine hair silky, shiny, and bouncy without weighing it down—perfect for vibrant color care.
I love how this shampoo adds silky softness and shine to my fine hair without weighing it down, while complementing my copper conditioner for vibrant, long-lasting color.
This is a review from Amazon.com about product:
Davines Alchemic Shampoo, Silver, 9.47 Fl Oz

Leaves my hair VERY soft and silky feeling, with lots of shine and bounce. My hair is very fine so anything that makes it silky but not weighed down is great in my book. It doesn't tint the hair as much as the leave-in conditioners do but that's sort of expected as I leave the conditioner in for 10-15 minutes. I use this in combination with the Alchemic conditioner in copper since the stylist used multiple reds and gingers in my dye and I feel like they're a good combo.
My complaint is that the bottle has too much space left at the top, it's still quite a full bottle but my conditioner was filled to right under the cap line while the shampoo has enough space to fit more product in :| If you have long or very thick hair you might go through it fairly quick. I like the product itself but for the price I am paying I want a full bottle!
Shampoo Basics & Tips
Understanding Hair Softness and Weightless Hydration
The shampoo achieves its "silky, non-weighing" effect through sulfate-free formulas that cleanse gently. Unlike traditional shampoos, it avoids stripping natural oils, crucial for fine hair that easily flattens. Hydrating agents like panthenol or amino acids smooth hair cuticles without residue buildup.
Color Protection Mechanics
While the shampoo doesn't tint hair like leave-in conditioners, its pH-balanced formula helps seal hair cuticles. This prevents color molecules from washing out, especially when paired with specialized conditioners like Alchemic Copper, which deposit temporary pigments to refresh dyed reds/gingers.
Application Timing for Results
Leaving the conditioner for 10-15 minutes allows cationic surfactants to penetrate deeply. This repairs damage from coloring while maintaining volume—a key balance for fine hair types that require both moisture and lift.
Packaging Design Considerations
The "underfilled" bottle reflects industry "slack-fill" practices, where airspace prevents leakage during shipping. However, consumers often perceive this as reduced value. Brands targeting luxury markets typically minimize slack-fill to align with premium pricing expectations.
My sister recommended this Tea Tree shampoo; it's affordable and refreshing with peppermint.
My cosmetologist sister recommended this Tea Tree shampoo set, which is more affordable than my usual brand. I love the peppermint scent, and even with a broken pump, I fixed it quickly and endorse this product for its great value and benefits.
I love how this shampoo covers gray hair easily and extends color appointments by weeks between salon visits.
I tried this shampoo for my graying hair and was amazed by how simple it is to use. It covers gray perfectly, extends my color appointments by 4 weeks, and keeps my hair looking great between salon visits, saving me time and money.
I love how this shampoo cleans thoroughly and leaves a fresh scent that lasts for hours.
After using this shampoo, I found it cleans my hair deeply, the clean scent stays noticeable for hours, and the light grit provides a unique, invigorating feel that enhances my washing experience.
I love Viori's gray hair shampoo bar for soft hair and easy travel.
My experience with Viori's gray hair shampoo bar is outstanding: it's travel-friendly, dries fast, and makes my long hair soft, manageable, and fragrant, ideal for daily use and trips.
I love how Dove's hydrating shampoo relieves my dry scalp without animal testing.
Switching to Dove's hydrating shampoo cured my dry scalp; it's cruelty-free, and the subtle ginger scent makes daily use enjoyable without irritation.
I love how this natural conditioner softens and protects my bleached hair perfectly.
I've tested all bond-building shampoos and conditioners, but this natural one outperforms them by making my damaged, bleached hair feel soft, protected, and free from protein overload worries.
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I started with this salon shampoo for its candy fragrance and Amazon savings, loving the results.
After six weeks, I noticed thicker-looking hair with this shampoo, though new growth is still slow.
I appreciate the fast fix and shampoo's great impact on my hair.
I like this shampoo for its hair benefits, but find the price a bit high for regular use.
After trying As I Am shampoo, my dandruff disappeared and hair improved.
As a fan, I highly recommend this shampoo for tremendous hair health improvements.
After using Goldwell, my hair is soft, no longer dry or brittle.
After using this shampoo, my hair felt great but fine hair became limp until I reduced conditioner.
Despite itching and dry hair from Kerastase, I think it's a top-notch product.
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