This shampoo leaves my fine hair silky, shiny, and bouncy without weighing it down—perfect for vibrant color care.
I love how this shampoo adds silky softness and shine to my fine hair without weighing it down, while complementing my copper conditioner for vibrant, long-lasting color.
This is a review from Amazon.com about product:
Davines Alchemic Shampoo, Silver, 9.47 Fl Oz
Leaves my hair VERY soft and silky feeling, with lots of shine and bounce. My hair is very fine so anything that makes it silky but not weighed down is great in my book. It doesn't tint the hair as much as the leave-in conditioners do but that's sort of expected as I leave the conditioner in for 10-15 minutes. I use this in combination with the Alchemic conditioner in copper since the stylist used multiple reds and gingers in my dye and I feel like they're a good combo.
My complaint is that the bottle has too much space left at the top, it's still quite a full bottle but my conditioner was filled to right under the cap line while the shampoo has enough space to fit more product in :| If you have long or very thick hair you might go through it fairly quick. I like the product itself but for the price I am paying I want a full bottle!
Shampoo Basics & Tips
Understanding Hair Softness and Weightless Hydration
The shampoo achieves its "silky, non-weighing" effect through sulfate-free formulas that cleanse gently. Unlike traditional shampoos, it avoids stripping natural oils, crucial for fine hair that easily flattens. Hydrating agents like panthenol or amino acids smooth hair cuticles without residue buildup.
Color Protection Mechanics
While the shampoo doesn't tint hair like leave-in conditioners, its pH-balanced formula helps seal hair cuticles. This prevents color molecules from washing out, especially when paired with specialized conditioners like Alchemic Copper, which deposit temporary pigments to refresh dyed reds/gingers.
Application Timing for Results
Leaving the conditioner for 10-15 minutes allows cationic surfactants to penetrate deeply. This repairs damage from coloring while maintaining volume—a key balance for fine hair types that require both moisture and lift.
Packaging Design Considerations
The "underfilled" bottle reflects industry "slack-fill" practices, where airspace prevents leakage during shipping. However, consumers often perceive this as reduced value. Brands targeting luxury markets typically minimize slack-fill to align with premium pricing expectations.
I love this pH balanced shampoo—it soothes irritation, cleans deeply, and smells amazing. Perfect for oily roots!
This pH balanced shampoo instantly soothes my flaky, irritated scalp while controlling oil at the roots. Paired with a scalp brush, it delivers deep cleansing and fresh fragrance without daily use—my holy grail for healthy hair!
I adore this shampoo for cleansing well, tightening curls, and lifting my hair over 7 inches without heaviness.
I was scared this shampoo would weigh down my fine curly hair, but it cleans effectively and smells wonderful. It lathers well even if a bit watery, and it tightens my natural curls while lifting my hair by over 7 inches for amazing volume.
I get voluminous, fragrant hair easily with this thick, long-lasting salon-quality shampoo.
This thick shampoo gives me salon-level body and fragrance daily. I use less because it lathers richly, saving money while making styling effortless. My hair feels luxurious!
I prevent blonde fading and maintain salon-fresh hair using this shampoo and conditioner.
As a blonde, I love how this shampoo and conditioner lock in color vibrancy, prevent fading between salon visits, and deliver gorgeous results with gentle every-other-day cleansing.
I recommend R+Co Television shampoo for superb hair, despite pump lid flaw.
After using R+Co Television shampoo, I find it enhances hair health and shine significantly, but the pump lid on the large bottle failed to release properly, requiring a DIY fix.
I use this shampoo daily and my hair grows longer, healthier, and looks natural.
I love this shampoo because it has made my hair grow faster and healthier over time. Everyone notices the difference, and I no longer need extensions, saving money.
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This shampoo hydrates my hair and adds volume, making it look full and healthy without extra oils.
I used shampoo with spray and my hair transformed for the better.
I found this shampoo effective for hair growth, yet it causes dryness.
I love how this shampoo smells great and leaves my hair soft, clean, and lasting.
I love how Atlantis shampoo leaves my curly hair soft and frizz-free after washing.
I love how this shampoo repairs my hair, detangles easily, and promotes healthy growth.
I returned to PM Tea Tree shampoo and my scalp is no longer dry or itchy now.
I love this shampoo for its non-drying feel and subtle purple effect.
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