I found mixing this toner with my moisturizing shampoo eliminates brassiness and keeps hair hydrated.
By combining this toner with my regular moisturizing shampoo, I effectively combat brassiness without compromising hair hydration or natural shine.
This is a review from Amazon.com about product:
Aveda Blonde Revival Purple Toning Shampoo 200ml

Does a great job of toning the brassy tones. It does not create suds but in another review someone recommended mixing with your regular shampoo. I did that and it also prevented it from drying out my hair. I use a moisturizing shampoo.
Shampoo Basics & Tips
Understanding Toning Shampoos and Hair Care
Toning shampoos use color-correcting pigments (often purple or blue) to neutralize brassy yellow/orange tones in color-treated or bleached hair. The lack of suds in some formulas indicates sulfate-free properties, which prevent stripping natural oils but may require mixing with regular shampoo for better distribution.
Why Brassiness Occurs
Brassiness develops when artificial hair color molecules oxidize or fade, revealing underlying warm pigments. Hard water minerals and UV exposure accelerate this process. Toning shampoos counteract this with complementary cool-toned pigments from the color wheel.
The Power of Custom Blending
Mixing toners with moisturizing shampoos creates balanced cleansing: the moisturizer offsets potential dryness from color-depositing agents while maintaining tonal benefits. This layered approach is particularly effective for curly or chemically treated hair types needing extra hydration.
Moisturizing Shampoo Benefits
Hydrating formulas typically contain humectants (glycerin, hyaluronic acid) and emollients (argan oil, shea butter). They strengthen the hair cuticle, reduce frizz, and maintain pH balance – crucial when using pigmented products that might temporarily roughen the hair surface.
Frequently Asked Questions
Q: How often should I use toning shampoo?
A: 1-2 times weekly, adjusted based on water hardness and hair porosity.
Q: Can I apply toner shampoo to dry hair?
A: Wet hair application ensures even distribution. Dry application risks uneven color saturation.
Q: Why does my toner shampoo feel different?
A: Pigment-rich formulas often have thicker textures. Always follow with conditioner focused on mid-lengths to ends.
I love this biotin shampoo's amazing fragrance and effective hair loss prevention, though it slightly reduces volume.
This biotin shampoo delivers incredible scent improvement and noticeable hair loss reduction, validating its effectiveness. The only trade-off is reduced volume, but healthier hair growth outweighs this minor drawback for me.
I love this affordable natural shampoo—it rivals Deva Curl's quality while saving me money.
Switching to this natural shampoo saved me money—it performs almost like expensive Deva Curl but with cleaner ingredients and better value for daily use.
I reversed hair loss in 8 months! My hair grew back stronger and healthier than ever using this shampoo.
My unexplained hair fall stopped completely after using this shampoo. Within 6-8 months, I achieved stronger, healthier regrowth that surpassed my expectations. Highly recommended solution!
My long hair feels thicker, softer with less shedding and new growth after using this clarifying shampoo.
I love how this shampoo makes my long hair thicker, softer with zero residue and less shedding. It clarifies my scalp, reduces itch, adds volume, and even helps new growth. Low suds work better with a quick double wash technique.
I love this pink shampoo for its amazing scent that leaves hair healthy, refreshed, shiny and soft.
This pink shampoo delivers an awesome scent while making my hair feel nice, healthy, refreshed, shiny, and soft. I won't try any other color because it works perfectly.
I adore this shampoo for lasting a year, smelling great, and reducing waste through easy refills.
Using this shampoo daily, I value its ample year-long quantity, nice scent, and refillable design that minimizes packaging; it's an eco-friendly option I suggest.
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I've relied on this shampoo for years to keep my hair healthy.
I love the shampoo's pleasant smell and how little I need to feel clean.
My hair feels incredibly clean with this thick, unscented, and hypoallergenic shampoo I love.
I love how this shampoo prevents dryness with a subtle, lasting fragrance that cleans effectively.
I love how this gentle sulfate-free shampoo cares for my fragile hair without high cost.
After using this shampoo, I enjoy shiny, frizz-free, and soft hair daily.
I love how this shampoo leaves my hair incredibly soft and refreshed.
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