I found mixing this toner with my moisturizing shampoo eliminates brassiness and keeps hair hydrated.
By combining this toner with my regular moisturizing shampoo, I effectively combat brassiness without compromising hair hydration or natural shine.
This is a review from Amazon.com about product:
Aveda Blonde Revival Purple Toning Shampoo 200ml

Does a great job of toning the brassy tones. It does not create suds but in another review someone recommended mixing with your regular shampoo. I did that and it also prevented it from drying out my hair. I use a moisturizing shampoo.
Shampoo Basics & Tips
Understanding Toning Shampoos and Hair Care
Toning shampoos use color-correcting pigments (often purple or blue) to neutralize brassy yellow/orange tones in color-treated or bleached hair. The lack of suds in some formulas indicates sulfate-free properties, which prevent stripping natural oils but may require mixing with regular shampoo for better distribution.
Why Brassiness Occurs
Brassiness develops when artificial hair color molecules oxidize or fade, revealing underlying warm pigments. Hard water minerals and UV exposure accelerate this process. Toning shampoos counteract this with complementary cool-toned pigments from the color wheel.
The Power of Custom Blending
Mixing toners with moisturizing shampoos creates balanced cleansing: the moisturizer offsets potential dryness from color-depositing agents while maintaining tonal benefits. This layered approach is particularly effective for curly or chemically treated hair types needing extra hydration.
Moisturizing Shampoo Benefits
Hydrating formulas typically contain humectants (glycerin, hyaluronic acid) and emollients (argan oil, shea butter). They strengthen the hair cuticle, reduce frizz, and maintain pH balance – crucial when using pigmented products that might temporarily roughen the hair surface.
Frequently Asked Questions
Q: How often should I use toning shampoo?
A: 1-2 times weekly, adjusted based on water hardness and hair porosity.
Q: Can I apply toner shampoo to dry hair?
A: Wet hair application ensures even distribution. Dry application risks uneven color saturation.
Q: Why does my toner shampoo feel different?
A: Pigment-rich formulas often have thicker textures. Always follow with conditioner focused on mid-lengths to ends.
This shampoo significantly lessened my shedding, softened hair, and soothed my oily sensitive scalp without irritation.
I observed significantly less hair loss after using this shampoo, plus softer, shinier results. It calmed my oily sensitive scalp without irritation—the medicinal smell is worth it!
I love this purple shampoo's perfect toning, amazing scent, rich lather, and zero dryness for my blonde hair.
This purple shampoo is my absolute favorite for balancing strong toning power with hydration—unlike others that dry hair. Its lasting scent and luxurious lather make blonde maintenance effortless and enjoyable.
I transformed my brittle, color-treated hair to smooth health with this shampoo combo fast.
Despite the high cost, this shampoo/conditioner combo quickly revived my brittle, color-treated hair, making it smooth and healthy in only three uses.
This shampoo saved my dry hair after moving west, though breakage persisted. Better than most!
When I moved from humid east coast to arid west, this shampoo moisturized my brittle hair effectively. It fell short on split ends but still delivered better results than competitors I've tried.
I love this shampoo for great hair feel, wonderful scent, and affordable large bottles that save money.
This shampoo is my top choice because it consistently makes my hair feel silky and manageable, has a long-lasting pleasant fragrance, and provides excellent cost savings with its generous large bottle options for budget-friendly haircare.
I love this long-lasting dry shampoo that doesn't dry out my hair even with frequent weekly use.
This dry shampoo outperforms all others I've tried. Its economical formula lasts for months with regular use without drying my hair, making it my absolute favorite solution.
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