I love this gentle Aveda shampoo; a small amount leaves my non-dyed hair soft daily, no conditioner needed.
This Aveda shampoo is incredibly gentle and soft on my non-dyed hair. I use just a small amount daily; it doesn't foam much but cleans perfectly, eliminating my need for conditioner. I wholeheartedly recommend it for simplicity and results.
This is a review from Amazon.com about product:
Shampure Shampoo 8.5 oz

I do not dye my hair. This shampoo is the best of Aveda products. It is soft and gentle. You just will need a small amount and you won’t see a lot foam. I use it daily and I don’t use acondicionador because my hair doesn’t need it. Surely I can 100% recomend it!
Shampoo Basics & Tips
Understanding Gentle Shampoos Like Aveda
Shampoos formulated for gentleness, such as the one praised in this review, often prioritize mild surfactants over harsh sulfates like SLS (Sodium Lauryl Sulfate) or SLES (Sodium Laureth Sulfate). These milder cleansing agents create less foam but effectively clean without stripping the hair and scalp of essential natural oils (sebum). This is particularly beneficial for individuals with sensitive scalps, dry hair, or non-dyed hair that doesn't require heavy cleansing.
Low Lather Explained
The reviewer mentions "you won't see a lot of foam." This is a common characteristic of sulfate-free or low-sudsing shampoos. Foam is not an indicator of cleansing power; it's primarily a sensory experience created by surfactants interacting with air and water. Gentle surfactants like Decyl Glucoside, Coco Glucoside, or those derived from amino acids cleanse effectively but produce minimal lather compared to traditional sulfates.
Eliminating the Need for Conditioner
The reviewer states they don't need conditioner. This suggests the shampoo is likely formulated with conditioning agents (like cationic polymers, natural oils, or humectants) that deposit a light layer onto the hair shaft during washing. This provides enough detangling, smoothness, and manageability for their specific hair type (non-dyed, seemingly healthy), making a separate rinse-out conditioner unnecessary. This simplifies the routine and can be cost-effective.
Daily Use Suitability
Using shampoo daily is possible with gentle formulas like this one. Harsh shampoos can lead to over-cleansing, causing dryness, irritation, and potential overproduction of oil as the scalp tries to compensate. A mild shampoo cleanses effectively without this harsh effect, making daily washing comfortable and non-damaging for many hair types.
Benefits for Non-Dyed Hair
While often marketed for color protection, gentle shampoos are excellent for non-dyed hair too. They preserve the hair's natural lipid layer and protein structure, maintaining its inherent strength, shine, and manageability. Non-dyed hair doesn't face the same fading risks as colored hair but still benefits from avoiding harsh chemicals that can cause dryness and brittleness.
Choosing the Right Shampoo
Key factors include your scalp condition (oily, dry, sensitive), hair type (fine, thick, curly, straight), hair concerns (damage, frizz, volume), and any treatments (dye, perm). Look for terms like "gentle," "sulfate-free," "moisturizing," "clarifying," or "volumizing" based on your needs. Ingredient lists offer clues: avoid sulfates if sensitive, look for oils/butters for moisture, proteins for damage repair.
Common Shampoo Questions
Q: Is lathering necessary for clean hair?
A: No. Cleansing effectiveness comes from surfactants lifting oil and dirt, not from foam. Low-lather shampoos clean effectively, often more gently.
Q: Can I skip conditioner if my shampoo is gentle enough?
A: Yes, especially if you have fine, oily, or naturally well-moisturized hair, or if your shampoo contains conditioning ingredients. However, coarse, thick, curly, or damaged hair often still benefits from a separate conditioner.
Q: Are sulfate-free shampoos better?
A: They are gentler and better for color-treated hair, sensitive scalps, and dry hair. They might not lather as much and can sometimes be less effective at removing heavy product buildup or hard water minerals compared to sulfates.
Q: How much shampoo should I use?
A> Start with a small amount (quarter-sized for medium-length hair), emulsify with water, and focus on the scalp. You can add more only if needed. Using too much can be wasteful and potentially drying.
Q: How often should I wash my hair?
A> It depends entirely on your hair type, scalp oiliness, activity level, and personal preference. Daily washing is fine with a gentle shampoo; others wash every 2-3 days or weekly. Listen to your scalp and hair.
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