I love how Loma shampoo tones my brassy blonde hair beautifully.
I'm thrilled that Loma shampoo transforms my brassy blonde hair into a soft, beautiful color that I love every day.
This is a review from Amazon.com about product:
Loma Hair Care Violet Shampoo Violet Conditioner Duo, 12 Fl Oz , 2 Count (Pack of 1)

I love this Loma shampoo and conditioner. It gives my brassy blonde hair a toned-down beautiful softer color. I love Loma!
Shampoo Basics & Tips
What is Brassy Hair?
Brassy hair refers to unwanted yellow or orange tones that develop in blonde or lightened hair, often due to fading pigments, environmental exposure, or mineral buildup. It can make hair look dull and unnatural, which is why many people seek products to neutralize these tones.
Why Does Blonde Hair Turn Brassy?
Blonde hair is prone to brassiness because it lacks underlying pigments that counteract warm tones. Factors like sun exposure, chlorine in swimming pools, hard water minerals, and the natural oxidation of hair dye can accelerate this process. Over time, the hair's cuticle wears down, allowing yellow and orange hues to become more visible.
How Toning Shampoos Work
Toning shampoos, such as Loma, use color theory to neutralize brassiness. They contain purple or blue pigments—purple cancels out yellow tones, while blue counteracts orange. When applied, these shampoos deposit temporary color that balances out warm undertones, resulting in a cooler, softer hair color without permanent dye.
Benefits of Shampoo and Conditioner for Hair Care
Shampoo cleanses the scalp and hair by removing dirt, oil, and product buildup, while conditioner moisturizes and seals the hair cuticle to prevent damage. Using a specialized toning shampoo like Loma can enhance color retention, reduce frizz, and improve manageability, leading to healthier-looking hair with regular use.
Tips for Maintaining Blonde Hair Color
To keep blonde hair vibrant and brass-free, use sulfate-free and color-safe products, wash with cool water to prevent fading, and limit exposure to UV rays by wearing hats or using UV-protectant sprays. Incorporate deep conditioning treatments weekly and use toning shampoos 1-2 times per week to maintain optimal results without over-drying.
Common Hair Care Questions Answered
Many people ask how often to use toning shampoo—overuse can lead to overly ashy or purple hair, so follow product instructions carefully. Other concerns include dealing with dry hair; always follow with a conditioner to maintain moisture balance. For persistent brassiness, consult a professional stylist for personalized advice or treatments like glosses.
I love how this shampoo's great smell cleared my child's dandruff quickly.
I was impressed by the pleasant fragrance and rapid results of this shampoo, as it cleared my child's stubborn thick dandruff in less than two weeks with minimal weekly application, making life easier.
I use this shampoo to restore moisture and conditioner to hold it.
I was introduced to this shampoo by my stylist it restores moisture and the conditioner holds it making my hair healthy and vibrant always.
I love this shampoo's natural scent, rich lather, and sleek hair with less fallout.
This shampoo has a natural scent and rich lather; it stiffens then relaxes hair, leaving it sleek with less fallout, ideal for fine hair, and the conditioner is thick but effective for smooth results.
I love how this shampoo deeply cleanses my oily scalp with a refreshing tingle.
I use this shampoo to thoroughly clean my scalp when it's oily, loving the refreshing tingle and scent, but I only apply it to the scalp to avoid drying out my fine, dry curly hair ends.
In just two weeks, this shampoo eliminated my dandruff, itchiness, and oily hair while reducing hair fall.
After two weeks with this shampoo, my dandruff disappeared, itchiness stopped, oily hair became manageable, and hair fall reduced, giving me confidence and healthier hair overall.
This shampoo slowly cleanses my hair of water chemicals, leaving it healthy.
I use this shampoo to gently eliminate chemical buildup from my hair caused by well water, improving its health and manageability over time.
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After finishing the bottle, I saw reduced hair loss and will buy again.
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This shampoo gives me shiny, healthy hair with just a tiny bit.
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