I love this shampoo for its non-drying feel and subtle purple effect.
I always repurchase this shampoo for its non-drying effect. I carefully time application to avoid light purple tint on hair.
This is a review from Amazon.com about product:
Moroccanoil Blonde Perfecting Purple Shampoo, 2.4 oz

I have bought this shampoo over and over. It doesn’t feel too drying for my hair. Just be careful how long you leave it in your hair. If it’s left too long, it can tint your hair a light purple.
Shampoo Basics & Tips
What is Purple Shampoo?
Purple shampoo is a specialized hair care product designed to neutralize unwanted yellow or brassy tones in blonde, gray, or highlighted hair. It contains violet pigments that counteract yellow shades on the color wheel, helping to maintain a cooler, brighter hair color. In the review, the user mentions that leaving the shampoo on too long can tint hair light purple, which is a common effect if overused, as the pigments deposit more color than intended.
Benefits of Non-Drying Shampoo
Non-drying shampoos are formulated to cleanse hair without stripping natural oils, which can prevent dryness, irritation, and breakage. They often include moisturizing ingredients like glycerin, oils, or proteins that help retain hydration. The reviewer highlights that this shampoo doesn't feel too drying, indicating it likely contains gentle surfactants and humectants that protect the hair's moisture barrier, leading to softer, more manageable hair and reduced frizz.
How to Use Purple Shampoo Correctly
To avoid over-toning or unintended color changes, apply purple shampoo to wet hair, massage it in, and leave it on for only 3-5 minutes before rinsing thoroughly. For stronger toning, you can extend the time slightly, but monitor closely to prevent a purple tint, as noted in the review. It's best used once a week or as needed, depending on your hair's porosity and color goals. Always follow with a conditioner to maintain balance and avoid dryness.
Common Hair Care Questions
Many people wonder how often to use purple shampoo; typically, it's recommended for weekly use to maintain color without over-processing. If hair feels dry, consider alternating with a hydrating shampoo. For those concerned about tinting, doing a strand test first can help determine the ideal timing. Other FAQs include whether purple shampoo works on dark hair (it's less effective) and how to remove purple tint (using a clarifying shampoo or baking soda mix). Overall, understanding your hair type and following product instructions can enhance results and prevent issues like the light purple tint mentioned in the review.
I use this shampoo twice weekly to deep clean and eliminate mousse and hairspray residue effectively.
I've found this shampoo incredibly effective at removing build-up from mousse and hairspray; as a repeat buyer, I use it twice a week for a thorough deep clean that keeps my hair in optimal condition and prevents residue issues.
With this shampoo, my hair smells amazing, and people always compliment me.
I absolutely love this shampoo because its scent lasts all day, and I constantly get compliments on my hair's smell.
I use purple shampoo weekly to eliminate yellow tones and achieve ashy highlights effortlessly.
My purple shampoo eliminates yellow tones from blonde highlights in one weekly use, giving me ashy, brass-free hair without altering natural color.
As someone with thinning hair, I found this shampoo made my scalp oily too quickly after washing.
After using this shampoo, my scalp turned oily by the next day, which is problematic since I have thinning hair in my bangs and wash only a few times weekly.
Using this shampoo bar, my hair is lightweight, clean, and growing healthily.
This shampoo bar makes my hair lightweight, clean, and promotes growth. It lathers well, lasts months, and is environmentally friendly.
After one use, my hair feels soft and I love the smell.
I noticed my hair is softer and smells great after one use. This shampoo is fantastic, and I highly recommend it for amazing results.
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