This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.

2026-05-10 Shampoo reviews Categroy：Unisex Views：636

Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.

This is a review from Amazon.com about product:

Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.

My Secret to Brass-Free Blonde Hair with Purple Shampoo

I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!

Shampoo Basics & Tips

How Purple Shampoo Works for Blonde Hair

Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.

Why Brassiness Occurs

Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.

Platinum Hair Maintenance

To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.

Fragrance Trade-Offs

While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.

This shampoo quickly tames frizz and makes styling my curly hair effortless.

Using this shampoo, my frizzy curls became manageable in five minutes, saving time and giving me beautiful, styled hair effortlessly.

For dandruff relief, Leonor Greyl shampoo controls itching longest and smells best.

With five years of dandruff, I find Leonor Greyl shampoo offers superior itch control and a better scent than other brands I've used for lasting relief.

I'm amazed how this shampoo lathers richly with little product, conditioner works wonders, and scent is light for extensions.

I wear tape-in extensions and love that this shampoo lathers well with minimal product, conditioner performs excellently, scent is pleasantly light, so I reordered and plan long-term use.