This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.

Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.

This is a review from Amazon.com about product:

Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.

I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!

Shampoo Basics & Tips

How Purple Shampoo Works for Blonde Hair

Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.

Why Brassiness Occurs

Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.

Platinum Hair Maintenance

To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.

Fragrance Trade-Offs

While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.

I transformed my dry frizzy hair to soft shiny with Malibu C products in weeks.

I used Malibu C hard water shampoo, conditioner, and weekly crystal treatments for four weeks, transforming my dry, frizzy hair into soft, shiny locks, despite having soft water and a shower filter, which enhanced my overall hair health and confidence.

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I love how Tio Nacho shampoo stops dandruff and reduces hair shedding.

I love my Tio Nacho shampoo as it banishes dandruff, minimizes shedding, enhances volume, and has a sweet honey aroma.

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I love how this shampoo makes my hair incredibly soft, shiny, and reduces frizz for curls.

After using samples, I bought the full size shampoo. It softens my fine, wavy hair, adds shine, and reduces frizz and breakage, enhancing my curly routine effectively.

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This shampoo has a generic chemical fragrance, yet I find it tolerable for use.

After several uses, I found this shampoo very generic with a chemical smell. It didn't harm my hair, so I'll use it up, but the price isn't appealing for buying again.

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I love how this shampoo moisturizes my dry hair, making it smooth and lightweight daily.

My dry hair truly loves this moisturizing shampoo; it's lightweight and revives my locks, but the smell could be improved for better overall experience.

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After a year, L'anza shampoo fixed my hair damage and frizz.

After a year, L'anza shampoo revived my damaged hair, eliminating breakage and frizz with a pleasant scent.

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Tags： purple shampoo blonde highlights brass-free platinum hair toning shampoo

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I love this shampoo's light scent, clean hair, and affordable bulk packs.

I repaired my damaged hair from coloring using this shampoo combo and hair mask, making it stronger and amazing.

I love how this shampoo makes my thick hair soft and moisturized for days with no buildup.

I was skeptical but this shampoo colored my gray hairs shiny black in just ten minutes effortlessly.

I am amazed by this shampoo's repairing effects on my bleached hair, improving its condition with every wash.

After one week, this shampoo eliminated my dandruff and stopped the itching completely.

I love how this shampoo smooths my frizzy grey hair, but the scent limits my daily use.

I use this shampoo religiously and it promotes renewed hair growth effectively, transforming my hair health.

I love this shampoo for its great results and will repurchase, though the packaging needs improvement during shipping.

After first use, I adore how shiny and soft my hair feels with this nourishing shampoo.

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I swear by Moroccanoil Repair for silky, damage-free hair daily—a little goes a long way!

My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!

My sensitive scalp thrives with this fragrance-free shampoo enriched with gentle grapeseed oil.

This shampoo leaves my fine hair silky, shiny, and bouncy without weighing it down—perfect for vibrant color care.

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I prefer refilling my own bottle over awkward travel-sized shampoo packaging for cost efficiency.

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