This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.

I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
After 6 months, my hair is healthier, shinier, smoother – I highly recommend this shampoo!
This shampoo gave me visibly healthier hair with incredible shine and smoothness over 6 months – a game-changer I'll keep buying!
I found my holy grail shampoo that cleanses oily scalp without drying, leaving a refreshing minty tingle.
After struggling with oily roots and dry ends, this shampoo cleanses thoroughly without stripping moisture. Letting the minty lather sit for 30 seconds boosts freshness and volume in my thin hair.
This shampoo eliminates graying, nourishes hair, and leaves a refreshing scent—my hair feels rejuvenated!
After trying multiple non-graying shampoos, this one stands out—effectively prevents discoloration, deeply nourishes, and leaves hair fragrantly fresh. Highly recommend!
Actiiv shampoo slowed my hair loss, boosted growth, and improved hair health naturally.
Using Actiiv shampoo for two months significantly slowed my hair loss, promoted thicker hair growth, and improved overall hair health, including eyebrows and lashes.
This shampoo leaves my hair silky smooth and frizz-free when dry, though it tangles when wet.
My hair feels silky smooth and frizz-free after using this shampoo. While it causes tangles when wet, the final results are flawless and long-lasting.
I love this tea tree shampoo's minty freshness and deeply cleansed, revitalized scalp feel.
This tea tree shampoo's minty formula cleanses thoroughly yet gently, leaving my scalp refreshed, hair lightweight, and lasting freshness between washes.
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I love how this shampoo instantly repairs my thick, coarse hair after swimming with minimal product.
I love this shampoo for its light scent and easy application that keeps my hair clean for days.
This shampoo makes my hair strong and fragrant, potentially slowing hair loss.
This shampoo quickly tames frizz and makes styling my curly hair effortless.
For dandruff relief, Leonor Greyl shampoo controls itching longest and smells best.
I rate this shampoo 10/10 for its amazing results and always recommend it.
I finally overcame my seborrheic dermatitis using DHS SAL Shampoo in one week.
I find this shampoo great smelling and lightweight, ideal for holistic care.
I use this shampoo for soft, shiny hair and less frequent washing.
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I swear by Moroccanoil Repair for silky, damage-free hair daily—a little goes a long way!
My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!
My sensitive scalp thrives with this fragrance-free shampoo enriched with gentle grapeseed oil.
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