This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I switched from carcinogenic T Gel to this shampoo—it's effective for my scalp psoriasis with zero cancer risks.
As a psoriasis sufferer, I found this non-carcinogenic shampoo reduces flakes and itching effectively. It's safer than T Gel, giving me peace of mind with consistent use.
I love this natural shampoo for taming frizz and enhancing my thick wavy hair's health and shine.
After my stylist suggested Paul Mitchell's clean shampoo, I adore how its natural origin ingredients control frizz and make my thick wavy hair look and feel incredible daily.
I love this clean-ingredient shampoo bar—no waxy residue, just shiny refreshed hair, though pricey for size.
This shampoo bar leaves my hair shiny and residue-free thanks to its clean, skin-friendly formula. While refreshing, it's expensive for the compact size—ideal for eco-conscious users prioritizing ingredient quality.
This thick shampoo leaves my hair and beard soft, moisturized, and dandruff-free with minimal cost-effective use.
This shampoo transformed my hair and beard: ultra-soft, deeply moisturized, and virtually dandruff-free after one use. Its thick consistency saves money by requiring less product, while the company's exceptional customer service solved my shipping concern
Bedhead shampoo transforms my fine hair with lasting volume, bounce, and damage protection—my 4-year staple for healthy locks.
For four years, Bedhead shampoo has rescued my flat, fine hair by delivering amazing volume and bounce. It nourishes deeply, strengthens strands daily, and protects against heat damage—essential for styled hair health.
I found a shampoo that finally heals and hydrates my damaged hair, making me stock up instantly!
As someone with damaged hair, I desperately needed healing and hydration. This shampoo delivered incredible results, repairing my hair so effectively that I bought multiple backups immediately.
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I love this shampoo's hotel-quality scent that is both long-lasting and economical.
I enjoy Loreal shampoo for its scent, color protection, and soft hair.
I appreciate that this conditioner is unscented, has natural ingredients, and is affordable.
After applying this shampoo, my daughter's hair color stayed vibrant for weeks.
I've relied on this shampoo for years to keep my hair healthy.
I love the shampoo's pleasant smell and how little I need to feel clean.
My hair feels incredibly clean with this thick, unscented, and hypoallergenic shampoo I love.
I love how this shampoo prevents dryness with a subtle, lasting fragrance that cleans effectively.
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