This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I use this shampoo for thicker hair and less shedding—it's affordable and effective.
HIMS & HERS Shampoo helped my menopause hair loss by thickening hair, reducing shedding, and being affordable with gentle formula.
I love how this shampoo smells great, lathers well, and leaves my blonde hair soft and toned after conditioning and oil treatment.
This shampoo smells wonderful and lathers nicely. After conditioning and oil treatment, my blonde hair is soft, toned, and perfectly finished for a healthy look.
I love how this shampoo lathers well and leaves hair smooth naturally.
As someone with oily hair, I find this shampoo ideal for dry hair because it lathers well, smells good, and smooths hair with nourishing honey and coconut oil.
I love how Theorie shampoo makes my dry hair soft and shiny.
I tried Theorie shampoo despite sulfate concerns, and now my dry hair feels incredibly soft, shiny, and I adore its fabulous scent after just three uses.
I love how this shampoo preserves color, uses little product, and leaves hair soft and clean with a lovely scent.
This shampoo is amazing because it keeps my hair color vibrant longer, I don't need much for a good clean, it leaves hair soft and smooth, and the price is terrific with a fantastic fragrance that I adore.
I love this shampoo for my dry sensitive scalp and color-treated hair.
I love how this shampoo treats my dry sensitive scalp and preserves my color-treated hair, making it soft and shiny.
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This shampoo leaves my hair clean and conditioned with no heavy feeling.
At 59, this shampoo makes my thinning hair soft and luxurious, and I love the conditioner too.
I love this conditioner's effect, but packaging must improve to avoid spills.
I love how this shampoo moisturizes my hair for a healthy shine.
I love that it smells great, keeps hair clean, and lasts forever.
I used this shampoo and my hair grew thicker and longer after just three hormone-free applications.
I love this shampoo for 75% grey coverage and natural hair look.
I've used this shampoo for months; it's effective and gentle for sensitive skin.
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