This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I use this shampoo for sensitive scalp; it's gentle, no residue, affordable.
This shampoo has transformed my routine by soothing my sensitive scalp without any irritation or residue buildup, all while being easy on my wallet and promoting healthy hair.
I love how this shampoo cleans my hair well and leaves it smelling fresh. It's budget-friendly and shipped fast.
This shampoo ensures my hair is clean and smells wonderful. My wife approves the scent, and I appreciate its affordable price coupled with surprisingly quick delivery service.
I value this shampoo for enhancing my fine hair's appearance through years.
My wife and I have used this shampoo for years, and it improves our hair's appearance. I find the conditioner excellent for my fine, thinning hair.
I found this shampoo great for short hair but not for my curly locks.
As a user with curly, fine, long hair, I discovered this 2-in-1 shampoo isn't for me, but it excels on short hair, leaving us both satisfied with the results.
After trying many shampoos, I found this one adds excellent volume and curl ideally for my hair.
I have used countless shampoos over time, and this is the first that actually adds good volume and curl as desired. While it's not high-end, it works effectively for my daily hair routine.
I used this shampoo for months with no allergic reactions, and it cleans my hair thoroughly, satisfying me completely.
As someone allergic to many shampoos, I tested this for several months and experienced no allergic reactions; it cleans my hair well and has made me very satisfied with its hypoallergenic performance.
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I love how this shampoo makes my hair longer, fuller, and promotes new growth.
After 15 months, I have full hair thanks to Zenagen Revolve shampoo.
I experienced the healthiest hair ever with longer-lasting dye and fewer washes.
This purple shampoo outperforms others and doesn't leave my platinum hair purple.
I love how Puriya shampoo relieves my itchy scalp and works without conditioner for eczema.
I love this Tea Tree shampoo for its affordable gallon size that lasts years.
I love how this shampoo cleans my oily hair thoroughly, allows skip days, and leaves it fresh.
I love how this shampoo cleans my hair thoroughly with abundant lather and easy rinse.
I use OGX Coconut shampoo for fine curls; it's gentle and effective without damage.
I love how this tea tree shampoo controls my oily scalp and highlights perfectly.
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