This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I love how this shampoo cleanses gently, delays grey hairs, and leaves my hair softer and healthier.
I highly recommend Arey Wash Shampoo for its gentle cleansing, ability to delay grey hairs with Mela-9 Complex, and use of vegan ingredients that leave hair softer and healthier.
I love this shampoo; it works perfectly for my husband after numerous attempts with other brands.
My husband finally found success with this shampoo after trying many others. It works effectively, offering soft, healthy hair and a satisfying experience every time.
I love how Naturtint Shampoo is concentrated and improves my hair feel.
Using Naturtint Shampoo, I enjoy its high concentration, excellent foaming action, and the way it visibly enhances my hair's health and appearance for better daily care.
My hair loss decreased and became softer with this Argan shampoo and conditioner.
Using this Argan shampoo and conditioner, my hair fall greatly decreased, it became softer and natural, I highly recommend it for everyone.
After trying others, I love Rahua for my soft, shiny hair worth the price.
I highly recommend Rahua conditioner because it makes my long hair feel incredibly soft and look beautifully shiny, and even though it's expensive, the outstanding results justify the cost completely.
I love how this shampoo hydrates and leaves my hair feeling incredibly soft.
I used this shampoo and it made my hair hydrated and soft, but I didn't see hair growth improvements; however, a little product goes a long way for full coverage.
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I love how this shampoo's gentle formula and pleasant fragrance benefit my entire family's hair.
I love this shampoo from a luxury hotel for its superior quality.
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I adore this shampoo's fresh peppermint rosemary scent and scalp tingling sensation.
I always check the shampoo cap to prevent leaks and ensure a clean, effective hair wash.
I cleared my dandruff in three washes with cooling sensation from first wash.
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