This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
After six weeks, I noticed thicker-looking hair with this shampoo, though new growth is still slow.
Over six weeks of use, this shampoo enhanced my hair's thickness appearance, providing a fuller look despite minimal new growth, and I recommend it for similar hair loss concerns.
I appreciate the fast fix and shampoo's great impact on my hair.
Despite the initial order error, I received the shampoo promptly and found it effectively nourishes my hair, making it manageable and vibrant with each use.
I like this shampoo for its hair benefits, but find the price a bit high for regular use.
After using this shampoo, I found it provides excellent hair care by enhancing softness and strength, though the high price and small bottle size make it less essential for my routine, but I still appreciate the benefits.
I saw little change with lighter shades, but darker shampoo made my hair visibly darker and improved its look.
When I tried this color shampoo, the lighter shades had almost no visible impact on my hair, but the darker version clearly darkened it, providing a defined and attractive result that met my expectations for hair enhancement.
After trying As I Am shampoo, my dandruff disappeared and hair improved.
I've used As I Am shampoo for dandruff; it cured my condition, softened hair, reduced hair loss, and is budget-friendly.
As a fan, I highly recommend this shampoo for tremendous hair health improvements.
I am a big fan of this shampoo because it has tremendously improved my hair health, leaving it looking and feeling amazing with every use.
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