This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I tried Pureology shampoo on color-treated wavy hair but found it just okay for frizz, unlike their amazing gel.
After accidentally buying Pureology shampoo instead of gel, I found it mediocre for my fine, color-treated wavy hair's frizz in humidity. Stick to their stellar gel!
I revived my dry, knotted hair with instant hydration and effortless brushing after just one shampoo use.
This shampoo rescued my parched, unbrushable hair with deep hydration on first use. Brushing became miraculously smooth during and after towel drying, impressing even my husband with the visible transformation.
My hairdresser-recommended shampoo protects color, leaves hair soft and shiny with no residue while lathering perfectly.
After my hairdresser couldn't supply it, I found this gem online. It preserves my hair color beautifully while making it soft, shiny, and residue-free with excellent lather for daily use.
This exfoliating shampoo eliminates greasy residue, leaving hair light and fresh all day. Never double-wash again!
As someone who battled extreme oiliness requiring daily washes, this Neutrogena shampoo exfoliates my scalp, banishes greasy residue completely, and delivers feather-light freshness that lasts from morning till night without reapplying.
I saved my daughter's blond hair from chlorine gummy texture and browning instantly with this shampoo!
Seeing this shampoo instantly repair my daughter's chlorine-damaged hair—transforming it from straw-like and brown back to soft, light blond—proves its worth, despite the price.
This shampoo moisturizes my hair, makes blow-drying effortless, and delivers results despite average fragrance.
I appreciate how this shampoo deeply moisturizes my hair and enables easy blow-dry styling daily. Though the scent could improve, it reliably performs its main function for manageable, healthy-looking hair.
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I love how this shampoo makes my hair silky smooth and soft.
My hair stays healthy with this conditioner, scalp feels great, fragrance pleasant.
I love this shampoo's rich lather and volume control; my salon uses it too.
I've used this shampoo and it cleans my oily scalp quickly with a great scent.
My dry scalp has improved greatly using melaleuca tea tree oil shampoo.
As a skeptic, I found this shampoo stops hair loss and promotes growth for me and my daughter.
I love this shampoo's earthy scent that turns my shower into a spa-like retreat.
I highly rate this shampoo for its cost-effectiveness and speedy arrival.
This volumizing foam makes my fine hair feel incredibly thick and beautiful.
I love how this shampoo leaves my hair smooth and untangled even when wet.
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I swear by Moroccanoil Repair for silky, damage-free hair daily—a little goes a long way!
My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!
My sensitive scalp thrives with this fragrance-free shampoo enriched with gentle grapeseed oil.
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I prefer refilling my own bottle over awkward travel-sized shampoo packaging for cost efficiency.
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