This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I loved the shampoo idea but the bag was hard to squeeze.
I appreciated the shampoo's eco aspect but found the plastic bag difficult to squeeze and refill, resulting in wasted shampoo and a frustrating experience.
My shampoo review: after a year, it reduces hair loss with pills.
After over a year of use, my shampoo cut hair loss with oral meds. It's costly but durable due to thrice-weekly use, and I bought it from my barber, directly, or Amazon easily.
I love this shampoo for its quality and affordability, but the oozing bottle is inconvenient.
I find this shampoo top-notch for quality and budget-friendly, however, the messy bottle oozes shampoo, and I end up cleaning it often, which I dislike.
I love the fresh scent and how this conditioner conditions without heaviness.
I truly appreciate this conditioner's refreshing scent and lightweight conditioning that keeps my hair manageable, plus the shareable bottles and convenient upside-down design for full product use.
I found this shampoo residue-free, great for itching, with a practical bottle.
I highly endorse this shampoo: residue-free, soothes itching and dandruff, features a smart bottle, and has outstanding seller backing.
I love how Biosilk shampoo leaves my hair silky and clean with a delightful scent.
My Biosilk shampoo gives me silky, clean hair and a lovely fragrance. It's thick and long-lasting, and the 32oz bottle is budget-friendly, though I wish it had a pump for easier handling.
People who viewed this article also viewed
I love Biolage shampoo's wonderful scent, rich lather, and all-day hair comfort.
I love how clarifying shampoo makes my dry curly hair soft and eliminates conditioner use.
I love how this natural shampoo makes my hair soft and shiny.
I love how Keratin shampoo makes my curly hair healthier, thicker, and frizz-free in arid areas.
I love how this shampoo adds volume to my fine hair without flattening it.
I used this shampoo and my hair became healthier and felt better in months.
I love how this shampoo cleanses deeply, leaving my hair incredibly soft and manageable.
I love this shampoo's durable container, great value, travel size, and lash extension care.
I found this shampoo hydrating; I liked it and might buy bigger.
My hair is always soft and clean thanks to this additive-free shampoo.
Related articles
This shampoo reduced my hair fallout while adding silky volume and soothing scalp care.
This shampoo transformed my thinning hair, adding incredible volume and body effortlessly!
I love this 2-in-1 shampoo that simplifies my routine and declutters my small bathroom.
I swear by Moroccanoil Repair for silky, damage-free hair daily—a little goes a long way!
My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!
My sensitive scalp thrives with this fragrance-free shampoo enriched with gentle grapeseed oil.
My Hair Thrives Naturally: Gentle Cleansing, Reduced Chemicals, Authentic Texture
I prefer refilling my own bottle over awkward travel-sized shampoo packaging for cost efficiency.
More Shampoo reviews In Shampoo Say Website
Previous: I swear by Moroccanoil Repair for silky, damage-free hair daily—a little goes a long way!
Next: My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!
Comments（0）