This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
This shampoo transformed my hair in 3 months - softer texture, visible growth, and lasting results worth repeating!
By applying shampoo to dry hair pre-shower and extending conditioning time, I achieved noticeably softer hair and visible growth within 3 months - now my essential hair care staple.
I love this shampoo's amazing choices and long-term benefits for healthy, beautiful hair.
This shampoo has been my trusted choice for over a year, offering amazing options that deliver healthy, shiny hair and genuine satisfaction.
This shampoo combo transformed my dry hair – now soft, manageable, and ready to grow longer with confidence!
This shampoo/conditioner gave me noticeably softer hair that now grows past shoulders without scraggly ends. Though straight hair requires daily washing, it's become my go-to for healthy locks and I'm recommending it to my curly-haired daughter.
After 5 years, I trust this shampoo for gentle color retention, lasting softness, and revitalizing fragrance.
This shampoo delivers softness, subtle color retention, and lasting fragrance after years of use, though improved lid sealing during shipping is necessary to avoid messy leaks.
This shampoo saved my thinning hair from meds—baby hairs growing strong and healthy!
Struggling with medication-induced hair loss, this shampoo helped me regrow baby hairs and maintain thicker, healthier-looking hair in 2 months!
This shampoo soothes my psoriasis without irritation, leaving scalp flake-free and fragrance-refreshed.
As someone with product sensitivity, this shampoo calms my psoriasis without irritation. Light scent, no flakes, and better than dermatologist prescriptions!
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