This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I love this shampoo but received a loose pump nozzle and messy packaging, wasting product.
Despite being a high-quality shampoo, mine came with an unscrewed pump nozzle and minimal protection in the box, causing leaks and product waste during shipping. Very frustrating!
Doubtful at first, I see shampoo results after four weeks of daily use, planning conditioner next.
I did not believe this shampoo would work, but daily use for four weeks shows clear results, converting me from skeptic to conditioner buyer now.
This shampoo makes my thin brunette hair incredibly shiny and soft, defying my age expectations beautifully.
Even at 52 with thin but dense hair, this shampoo gives me amazing shine and softness. I wish it was less watery and cheaper, but the youthful results are undeniable.
This shampoo transformed my fine hair with amazing volume and noticeable daily difference.
Using this shampoo delivers obvious, immediate volume for my fine hair compared to others, making it look fuller and healthier every day.
This pure shampoo cleans deeply, leaves hair soft and shiny, and soothes my itchy scalp perfectly.
After using this shampoo, my hair feels deeply cleansed, extra soft, and beautifully shiny. I'm thrilled it calms scalp itch and leaves no residue, just pure comfort.
This shampoo significantly lessened my shedding, softened hair, and soothed my oily sensitive scalp without irritation.
I observed significantly less hair loss after using this shampoo, plus softer, shinier results. It calmed my oily sensitive scalp without irritation—the medicinal smell is worth it!
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I love how it controls frizz and hydrates, leaving my hair soft and smelling amazing.
My shampoo transforms fine hair into thicker, fuller strands with growth.
I love how this shampoo cleans my fine hair without making it heavy or stripped.
I love how this shampoo cleans and conditions my hair effectively after years of use.
After trying travel size shampoo, I love its cost-saving and hair-enhancing effects.
I refill small bottles with this shampoo; it smells good and is neutral.
I love Olaplex shampoo for its fantastic, long-lasting results and highly recommend it.
I found this shampoo kit makes my natural hair soft and manageable easily.
I cured my dry scalp and dandruff using this effective sulfate-free shampoo.
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