This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
Nexxus shampoo and conditioner gently cleanse my thick curls, leaving softness and lasting value—highly recommended!
Nexxus shampoo and conditioner transform my thick curly hair with gentle cleansing and deep softness. The generous bottle size ensures long-lasting value—I can't recommend them enough!
This Korean shampoo transformed my hair with real hair loss protection and lasting softness using minimal product.
This Korean shampoo delivers real hair loss protection and lasting softness - just a dime-sized amount works wonders on my long hair. Effective ingredients make it worth every penny!
This clarifying shampoo deeply cleanses without brittleness, leaving hair refreshed with a pleasant fragrance weekly.
As someone who uses this biweekly, I appreciate how it removes buildup without stripping moisture, leaving hair soft, strong, and naturally fragrant.
This affordable shampoo leaves my scalp refreshed, smells amazing, and offers lasting quality in a large bottle.
After using this shampoo, my scalp feels deeply cleansed and refreshed. The luxurious scent and generous bottle size make it a budget-friendly staple I'll repurchase!
This shampoo cleanses perfectly with heavenly fragrance but requires conditioner for ultimate softness and hydration.
This shampoo delivers exceptional cleansing power and intoxicating scent, though I always use conditioner afterward to maintain soft, hydrated locks without dryness or frizz.
This shampoo controls grease, eliminates scalp odor, and restores freshness without daily over-drying.
As someone with oily hair, I finally found a solution: This shampoo deeply cleanses greasy roots, removes embarrassing scalp odor, and maintains freshness for days. Use sparingly to avoid dryness.
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I love this 2-in-1 shampoo that simplifies my routine and declutters my small bathroom.
I swear by Moroccanoil Repair for silky, damage-free hair daily—a little goes a long way!
My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!
My sensitive scalp thrives with this fragrance-free shampoo enriched with gentle grapeseed oil.
My Hair Thrives Naturally: Gentle Cleansing, Reduced Chemicals, Authentic Texture
I prefer refilling my own bottle over awkward travel-sized shampoo packaging for cost efficiency.
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