This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
This shampoo controls grease, eliminates scalp odor, and restores freshness without daily over-drying.
As someone with oily hair, I finally found a solution: This shampoo deeply cleanses greasy roots, removes embarrassing scalp odor, and maintains freshness for days. Use sparingly to avoid dryness.
Love Shea Moisture's affordable coconut shampoo for deeply hydrated hair and unbeatable value!
I'm a Shea Moisture devotee! Their coconut shampoo transforms my hair with rich hydration, leaves a tropical scent, and saves me money compared to local retailers. Absolute staple!
This shampoo revived my thinning hair with instant volume, easy styling, and fewer product needs – a lifesaver!
This shampoo transformed my thinning hair with immediate volume and hold, reducing styling product reliance. Even my friend's hair looked fuller after one wash—works like magic!
I love this shampoo's refreshing scent and how it prevents further hair loss without weighing hair down.
This shampoo's gentle formula and pleasant fragrance have helped me manage thinning hair—it hasn't thickened strands but stopped further loss.
Switching to Coco & Eve shampoo and hair oil revived my straw-like hair weekly, despite high costs.
Ditching the hair dryer for Coco & Eve's shampoo and hair oil improved my straw-like hair weekly, but full-size prices make me hesitate despite results.
This shampoo gave me softer, fuller hair with less shedding and a refreshing scent I love!
I achieved visibly fuller, softer hair with reduced shedding using this shampoo. Its fresh scent and rich lather leave my long locks moisturized and easy to manage after every wash.
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I love how this shampoo controls dandruff, lathers smoothly, and moisturizes my hair effectively.
I found this shampoo gently clarifies my scalp, stops itching, and keeps hair fresh for days.
I found that Attitude shampoo leaves my hair clean with defined curls.
After 8 years of use, I praise Lanza shampoo's wonderful scent and deep moisture.
Initially, my hair had great volume and smell, but later it turned greasy.
I love how Tea Tree Shampoo deeply cleanses my oily scalp, leaving it refreshed and tingly all day.
I love how this shampoo keeps my red hair bright and prevents fading after coloring.
By using Malibu shampoo, I kept my blonde hair soft and green-free.
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I love this 2-in-1 shampoo that simplifies my routine and declutters my small bathroom.
I swear by Moroccanoil Repair for silky, damage-free hair daily—a little goes a long way!
My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!
My sensitive scalp thrives with this fragrance-free shampoo enriched with gentle grapeseed oil.
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I prefer refilling my own bottle over awkward travel-sized shampoo packaging for cost efficiency.
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