This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I love this shampoo's natural scent, rich lather, and sleek hair with less fallout.
This shampoo has a natural scent and rich lather; it stiffens then relaxes hair, leaving it sleek with less fallout, ideal for fine hair, and the conditioner is thick but effective for smooth results.
I love how this shampoo deeply cleanses my oily scalp with a refreshing tingle.
I use this shampoo to thoroughly clean my scalp when it's oily, loving the refreshing tingle and scent, but I only apply it to the scalp to avoid drying out my fine, dry curly hair ends.
In just two weeks, this shampoo eliminated my dandruff, itchiness, and oily hair while reducing hair fall.
After two weeks with this shampoo, my dandruff disappeared, itchiness stopped, oily hair became manageable, and hair fall reduced, giving me confidence and healthier hair overall.
This shampoo slowly cleanses my hair of water chemicals, leaving it healthy.
I use this shampoo to gently eliminate chemical buildup from my hair caused by well water, improving its health and manageability over time.
I found a leave-in conditioner that moisturizes my fine hair without weighing it down or making it greasy.
After testing several products, I finally found the perfect leave-in conditioner that moisturizes my fine hair, prevents it from feeling heavy or greasy, and leaves it soft and fragrant every day.
I adore the tingle from this shampoo that softens and volumizes hair.
This shampoo makes my hair soft, voluminous, and growing. It tingles, ideal for colored hair, and the spray helps styling.
People who viewed this article also viewed
I discovered this shampoo cleans hair effectively with minimal product and no repeat washes.
I use this shampoo and my silver hair looks great with shine.
I use this shampoo for thicker hair and less shedding—it's affordable and effective.
I love how this shampoo lathers well and leaves hair smooth naturally.
I love how Theorie shampoo makes my dry hair soft and shiny.
I love this shampoo for my dry sensitive scalp and color-treated hair.
I love how this shampoo untangles my hair and adds shine, boosting my confidence daily.
Related articles
This shampoo reduced my hair fallout while adding silky volume and soothing scalp care.
This shampoo transformed my thinning hair, adding incredible volume and body effortlessly!
I love this 2-in-1 shampoo that simplifies my routine and declutters my small bathroom.
I swear by Moroccanoil Repair for silky, damage-free hair daily—a little goes a long way!
My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!
My sensitive scalp thrives with this fragrance-free shampoo enriched with gentle grapeseed oil.
My Hair Thrives Naturally: Gentle Cleansing, Reduced Chemicals, Authentic Texture
I prefer refilling my own bottle over awkward travel-sized shampoo packaging for cost efficiency.
More Shampoo reviews In Shampoo Say Website
Previous: I swear by Moroccanoil Repair for silky, damage-free hair daily—a little goes a long way!
Next: My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!
Comments（0）