This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I love that this shampoo cuts hair loss and gives soft, untangled hair.
I appreciate how this shampoo reduces hair loss while making my hair clean, soft, and easy to manage without tangles.
I found this shampoo moisturises my 3C curls perfectly, adding shine without any weight.
I love how this shampoo effectively moisturises my 3C curly hair, providing a natural shine without making it heavy or dry, and I'm so glad I discovered it for my daily routine.
My go-to shampoo for oily hair, it smells amazing and works perfectly.
Over the years, this shampoo has kept my oily hair clean with its great scent, and I'll always buy it.
This shampoo gives me clean hair and a calm mind from aromatherapy.
My hair feels very clean with this shampoo, and I adore the aromatherapy scent that helps me feel calm and content. But the bottles are too similar, causing mix-ups, and it's not ideal for dry hair types.
I love this shampoo for its gentle scent and long clean retention.
This shampoo has become my favorite due to its mild fragrance and how it keeps my hair clean for days, outperforming other brands I've tried in my daily routine.
I love how this shampoo cleans without dryness, leaving my hair fresh and buildup-free.
I appreciate this shampoo for thoroughly cleaning my hair without causing dryness, thanks to its rich lather that eliminates product buildup and imparts a lasting fresh scent.
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I use this shampoo to soothe my dry scalp and stop dandruff effectively.
I found this shampoo adds volume and shine to my hair perfectly.
I enjoy Paul Mitchell shampoo's nice smell, sudsy feel, and built-in hemp conditioner.
I love how this tea tree shampoo leaves my scalp hydrated and dandruff-free without any dryness.
This shampoo is gentle, effective at cleaning, and great for color protection.
I use this shampoo and foam to add body and texture to my thin hair effectively.
I use this shampoo to keep my gray hair vibrant and prevent yellow tones from hard water.
After quitting hair dye, this shampoo restored my hair's health wonderfully.
This shampoo gives my oily fine hair a volume boost without residue.
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My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!
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I prefer refilling my own bottle over awkward travel-sized shampoo packaging for cost efficiency.
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