This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.

Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.

This is a review from Amazon.com about product:

Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.

I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!

Shampoo Basics & Tips

How Purple Shampoo Works for Blonde Hair

Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.

Why Brassiness Occurs

Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.

Platinum Hair Maintenance

To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.

Fragrance Trade-Offs

While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.

After using Tarocco Shampoo, I love it but hate the fragile bottle.

I was introduced to Tarocco Orange Shampoo in Orange Beach and found it excellent for hair health, but the plastic bottle is too brittle for shower use, so I now transfer it to a durable one for better experience.

Read More...

I experienced great cleansing, rich lather, and lightweight hair with this product.

I found that it cleans deeply, lathers well, leaves my hair very lightweight, and the scent is herbal but dissipates over time for a fresh feel.

Read More...

I love how this shampoo moisturizes dry hair with no oily residue.

After struggling with dry hair, I recommend this shampoo for its moisturizing effects, great texture, value, and minimal oiliness.

Read More...

I used this shampoo expecting benefits, but no visible effects so far.

After using this shampoo, I haven't observed any significant hair improvements, which makes me consider other potentially better brand options for enhanced results.

Read More...

I found the best shampoo bar: durable, softens hair, and smells natural.

Over a decade of use, this shampoo bar excels: no crumbling, soft hair without oil, natural fragrance, and it lasted 3 months with two people.

Read More...

I've used this shampoo for over 10 years; it lathers richly with minimal product, leaving hair clean and manageable.

After 10+ years of use, this shampoo requires minimal amount for rich lather, and leaves hair squeaky clean and manageable, same with conditioner.

Read More...

Tags： purple shampoo blonde highlights brass-free platinum hair toning shampoo

People who viewed this article also viewed

This affordable shampoo leaves my scalp refreshed, smells amazing, and offers lasting quality in a large bottle.

This shampoo cleanses perfectly with heavenly fragrance but requires conditioner for ultimate softness and hydration.

This shampoo controls grease, eliminates scalp odor, and restores freshness without daily over-drying.

Love Shea Moisture's affordable coconut shampoo for deeply hydrated hair and unbeatable value!

This shampoo revived my thinning hair with instant volume, easy styling, and fewer product needs – a lifesaver!

I love this shampoo's refreshing scent and how it prevents further hair loss without weighing hair down.

Switching to Coco & Eve shampoo and hair oil revived my straw-like hair weekly, despite high costs.

This shampoo gave me softer, fuller hair with less shedding and a refreshing scent I love!

I love the luxurious shampoo bundle with free oil—great value, amazing hair feel!

My dermatologist-recommended shampoo eliminated scalp problems, delivering healthy hair effortlessly through clinical expertise.

Related articles

This shampoo reduced my hair fallout while adding silky volume and soothing scalp care.

This shampoo transformed my thinning hair, adding incredible volume and body effortlessly!

I love this 2-in-1 shampoo that simplifies my routine and declutters my small bathroom.

This shampoo gives me thicker hair instantly, lathers richly, and suits hard water with eco-friendly convenience.

I swear by Moroccanoil Repair for silky, damage-free hair daily—a little goes a long way!

My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!

My sensitive scalp thrives with this fragrance-free shampoo enriched with gentle grapeseed oil.

This shampoo leaves my fine hair silky, shiny, and bouncy without weighing it down—perfect for vibrant color care.

My Hair Thrives Naturally: Gentle Cleansing, Reduced Chemicals, Authentic Texture

I prefer refilling my own bottle over awkward travel-sized shampoo packaging for cost efficiency.

More Shampoo reviews In Shampoo Say Website

Previous: I swear by Moroccanoil Repair for silky, damage-free hair daily—a little goes a long way!

Next: My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!