This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
This shampoo cleans my curly hair and controls frizz; I love it.
I use this shampoo daily for my curls; it cleans and fights frizz perfectly. I returned after trying another brand.
I clean my lashes daily with this product, and it keeps them healthy without irritation.
I use this eyelash cleanser daily. It cleans well, makes lashes healthier, and is safe for sensitive eyes without scent.
Using this shampoo, my dad gained more hair growth and boosted confidence.
After using this shampoo, my dad experienced increased hair growth, loved the pleasant scent, and felt more confident, making the slightly higher cost completely justified in my view.
I use this shampoo to reduce shedding and keep my scalp moisturized for healthier hair.
With my thick hair shedding too much, this shampoo improves health and moisturizes my scalp, so I keep buying it and won't change products ever.
I was hesitant due to price, but this shampoo made her hair incredible and soft.
Despite the high price, I'm thrilled with how this shampoo made my daughter's hair look and feel absolutely fantastic, exceeding all my expectations for daily care.
I enjoy the long-lasting fragrance from this body wash, worth every penny.
I believe this body wash is a bit expensive, but the scent that lasts all day makes it completely worth it for my routine.
People who viewed this article also viewed
I used this shampoo expecting benefits, but no visible effects so far.
I found the best shampoo bar: durable, softens hair, and smells natural.
I found Nexxus shampoo removes gunk without drying, so I stopped searching.
I love how this shampoo makes my thick, dry hair combable and soft effectively.
This shampoo repaired my dry hair quickly, but it made my hair flat after use.
My hair feels soft and smells great with this shampoo's manly scent.
My hair was burnt; Goldwell shampoo made it smooth and shiny again.
I love how this shampoo brightens my hair, but it leaves it dry and hard to style.
I've seen my hair get stronger using this conditioner with Oribe shampoo.
Related articles
This shampoo reduced my hair fallout while adding silky volume and soothing scalp care.
This shampoo transformed my thinning hair, adding incredible volume and body effortlessly!
I love this 2-in-1 shampoo that simplifies my routine and declutters my small bathroom.
I swear by Moroccanoil Repair for silky, damage-free hair daily—a little goes a long way!
My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!
My sensitive scalp thrives with this fragrance-free shampoo enriched with gentle grapeseed oil.
My Hair Thrives Naturally: Gentle Cleansing, Reduced Chemicals, Authentic Texture
I prefer refilling my own bottle over awkward travel-sized shampoo packaging for cost efficiency.
More Shampoo reviews In Shampoo Say Website
Previous: I swear by Moroccanoil Repair for silky, damage-free hair daily—a little goes a long way!
Next: My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!
Comments（0）