This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I've used this shampoo for years and it made my hair healthy.
My experience with this shampoo spans years, during which it has consistently maintained my hair's health at an optimal level.
I love this lightweight shampoo's rich lather and how it makes my hair soft without any heaviness or dryness.
I've tried many shampoos, but this sulfate-free argan oil one stands out for its light feel and rich lather. It doesn't leave my hair oily, and the conditioner effectively tackles dryness, giving me soft, shiny results I love.
I love how this sulphate-free shampoo makes my hair smooth and shiny effortlessly.
Using this sulphate-free shampoo has transformed my hair; it now feels smooth, looks shiny, and stays healthy daily without any damage or dryness from sulphates.
After years of use, I trust this gentle shampoo for my color-treated hair.
I have found this shampoo ideal for my color-treated hair. It gently cleanses without stripping color, is affordable, and has a subtle scent that doesn't dry out my hair.
I love this strong purple shampoo for preserving blonde hair color effectively with cautious use.
After testing, I rate this purple shampoo as the best for keeping my blonde hair bright and healthy, though I use it sparingly to avoid any potential damage from its potent formula.
This shampoo has simplified my hair dying for years with great results.
Having used this shampoo for hair dying for many years, I find it to be an uncomplicated and trustworthy product that always meets my needs.
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I loved the hand soap but the refill lacks richness and lather, though scent is good.
I used this shampoo and it fixed my hair breakage, allowing healthy growth in just one month.
I love Mixed Chicks shampoo for defining my curls and boosting moisture effortlessly.
After two shampoos, my hair loss decreased vastly, helping my postpartum hair.
This shampoo makes my hair soft, and I hope it prevents brassiness.
As a first-timer, I love Amala Oil shampoo's convenience and hair-reviving scent.
I love the shampoo's wonderful scent, but the pump failure ruins my experience.
I love how this shampoo cleanses gently, delays grey hairs, and leaves my hair softer and healthier.
I love this shampoo; it works perfectly for my husband after numerous attempts with other brands.
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