This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I enjoy the fantastic scent and rich lather that works as shampoo and body soap.
I am delighted by the pleasant aroma and superb foaming of this shampoo, which also functions as a body soap, enhancing my bathing with convenience and freshness.
I find this shampoo decent with no complaints after months of use, keeping my hair clean and healthy.
I have used this shampoo for several months and can say it is a decent product with no complaints, providing reliable hair care and leaving my hair feeling clean and manageable every day.
This shampoo makes my hair look full and thick while lathering well.
I love how this shampoo gives me instantly fuller, thicker hair with excellent lather and conditioning, plus a warm woodsy fragrance that makes every shower enjoyable.
I found this shampoo lacking in quick scalp clarification after initial uses.
This shampoo failed to clean my scalp effectively after two uses; it may work with consistent application over time.
I love how this shampoo's natural ingredients leave my hair clean and refreshed daily.
Using this shampoo has enhanced my routine; the refreshing aroma and safe, Korean-made ingredients ensure my hair stays soft and revitalized, despite minor packaging flaws that don't overshadow the benefits.
My hair breaks less with this shampoo, feels great and lathers well.
This shampoo reduces my hair breakage and loss, lathers nicely with a good scent, but doesn't help frizz in humidity.
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