This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
This shampoo made my hair soft and moisturized, and it's incredibly affordable, beating expensive brands easily.
This Aussie shampoo transformed my hair to be super soft and moisturized, and I can't believe it costs less than $5 for a big bottle, easily beating all my expensive shampoos in quality and value for money.
I love how this shampoo changed my dry, low porosity hair into shiny, healthy locks completely.
This shampoo has been a total game-changer for my low porosity and dry hair, transforming it into shiny, healthy strands that even my mom complimented during our FaceTime call, and I highly recommend it.
I've used this shampoo for years to prevent thinning hair and maintain its health.
Over many years, I've relied on this shampoo to combat thinning hair, and it consistently prevents further loss while improving thickness and overall hair vitality for a healthier look.
I love how this shampoo makes my hair clean, thick, and it grows very fast.
With this shampoo, my hair feels clean, appears thicker, and grows rapidly. However, it fails to promote new hair growth, which is a common issue with online products I've tried.
I love how this shampoo lathers thickly with a clean, wonderful aroma for daily use.
I enjoy using this shampoo daily as it lathers thickly with little product and offers a clean, wonderful aromatic experience that keeps my hair healthy and smelling great all day long.
My hair is thicker thanks to this amazing shampoo and game changer.
This amazing shampoo transformed my hair, making it thicker and fuller. It was a game changer for both me and my husband, delivering visible results and boosting our confidence in daily hair care.
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I use this shampoo to keep my gray hair vibrant and prevent yellow tones from hard water.
After quitting hair dye, this shampoo restored my hair's health wonderfully.
This shampoo gives my oily fine hair a volume boost without residue.
I discovered Andalou shampoo eliminates frizz and defines my curly hair beautifully.
This shampoo keeps my curly hair clean, frizz-free, and easy to style without dandruff.
My hair feels soft and manageable with this cherry blossom conditioner I adore.
I rely on this shampoo for fragile hair; it's soft-scented and long-lasting.
After swimming and surfing, I rely on this reef-safe shampoo to protect my garden and ocean.
I enjoy this shampoo's gentle cleansing and curl-defining benefits for my hair.
I tried this shampoo surprisingly and found it works well with nice lather and easy rinse.
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I prefer refilling my own bottle over awkward travel-sized shampoo packaging for cost efficiency.
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