This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
This shampoo gives my oily fine hair a volume boost without residue.
I have bought this shampoo three times for my oily fine hair because it adds volume and makes hair soft without any residue buildup.
I discovered Andalou shampoo eliminates frizz and defines my curly hair beautifully.
Andalou shampoo transformed my frizzy curls into soft, defined hair; it controls frizz, enhances waves, and has a divine scent, all from a cruelty-free brand I trust.
This shampoo keeps my curly hair clean, frizz-free, and easy to style without dandruff.
Using this shampoo, my thick wavy hair stays clean, manageable, and frizz-free. It prevents dandruff effectively and makes styling effortless, which has improved my daily hair routine significantly.
My hair feels soft and manageable with this cherry blossom conditioner I adore.
This cherry blossom conditioner makes my hair soft and manageable, and I enjoy the pleasant scent that isn't too strong for me, making it my preferred choice for daily hair care.
I rely on this shampoo for fragile hair; it's soft-scented and long-lasting.
I've used this shampoo for years on my fragile hair because it has a soft fragrance, is economical, and I trust it completely, so I'm now trying their peppermint conditioner for a fun change.
After swimming and surfing, I rely on this reef-safe shampoo to protect my garden and ocean.
I use this shampoo post-swim for its reef-safe formula, protecting my garden and ocean, and I reorder it often.
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After trying others, I love Rahua for my soft, shiny hair worth the price.
I love how this shampoo hydrates and leaves my hair feeling incredibly soft.
I love how this light shampoo cleans without weighing down and smells like orange blossom.
I transformed my dry frizzy hair to soft shiny with Malibu C products in weeks.
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I love how this shampoo makes my hair incredibly soft, shiny, and reduces frizz for curls.
This shampoo has a generic chemical fragrance, yet I find it tolerable for use.
I love how this shampoo moisturizes my dry hair, making it smooth and lightweight daily.
After a year, L'anza shampoo fixed my hair damage and frizz.
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