This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.

Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.

This is a review from Amazon.com about product:

Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.

I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!

Shampoo Basics & Tips

How Purple Shampoo Works for Blonde Hair

Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.

Why Brassiness Occurs

Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.

Platinum Hair Maintenance

To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.

Fragrance Trade-Offs

While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.

I love how this shampoo keeps my girls' long hair healthy, shiny, and smelling great with conditioner.

This shampoo has transformed my girls' long hair, making it visibly healthy and shiny with a wonderful scent. We always use it with the conditioner for best results and overall hair care.

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After just a couple uses, I saw amazing results with this shampoo bar, though the packaging spilled.

I experienced rapid hair enhancements with this shampoo bar after only a few applications, making it a worthwhile buy, but the inadequate packaging led to a spill that wasted some product, which was frustrating.

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This shampoo keeps my thin curly hair soft and frizz-free, earning compliments.

I used to have frizzy thin curly hair, but this shampoo changed everything. It now stays soft and manageable without frizz, and I receive constant compliments on my beautiful curls every day.

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I adore how this shampoo enhances my brown and blonde shades, keeping them vibrant and fresh.

I highly recommend this shampoo for multi-color hair like mine; it maintains brown and blonde tones beautifully, and I've bought it twice due to its reliable performance and satisfaction.

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I use this shampoo exclusively for my tape-in extensions; it keeps them fresh and durable with a mild scent.

I rely on this shampoo to maintain my tape-in extensions perfectly; it works efficiently, has a gentle fragrance, and ensures they last longer, making it worth every penny for my hair care routine.

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I find this shampoo excellent for shiny hair and gentle on color.

I have been using Floyd's shampoo from the barbershop, and it leaves my hair shiny and clean while being gentle on my color, though the cap issue needs fixing.

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Tags： purple shampoo blonde highlights brass-free platinum hair toning shampoo

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