This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I enjoy the thick blue lather and gentle scent that brings back school memories.
I absolutely love how this shampoo creates a thick blue lather with a gentle smell that evokes nostalgic memories and works wonderfully for everyone.
I appreciate the shampoo sample for its shine, fragrance, and sleek feel.
I value the sample option as it lets me test the shampoo risk-free; it offers shine, fragrance, and sleekness for fine hair, though volume is lacking.
I love how this shampoo feels and smells, with amazing lather for my fine wavy hair.
I recommend this shampoo for its great feel, pleasant scent, amazing lather, and how it prevents my fine wavy hair from becoming oily or flat.
This shampoo ended my seborrheic dermatitis flare-ups and prevents scalp build-up effectively.
This shampoo transformed my scalp by eliminating seborrheic dermatitis flare-ups with its gentle, non-build-up formula, and I now rely on autoship for consistent, reliable results every time.
I love this thick shampoo; reusing bottles makes it easy and eco-friendly.
The shampoo's thickness made pouring from the bag difficult, but my old bottle allowed for easy use and excellent results.
This shampoo cleans my curly hair and controls frizz; I love it.
I use this shampoo daily for my curls; it cleans and fights frizz perfectly. I returned after trying another brand.
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