This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.

2025-12-15 Shampoo reviews Categroy：Unisex Views：286

Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.

This is a review from Amazon.com about product:

Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.

My Secret to Brass-Free Blonde Hair with Purple Shampoo

I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!

Shampoo Basics & Tips

How Purple Shampoo Works for Blonde Hair

Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.

Why Brassiness Occurs

Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.

Platinum Hair Maintenance

To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.

Fragrance Trade-Offs

While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.

This shampoo deeply hydrates my curly hair, leaving it clean, shiny, smooth.

I love that this shampoo hydrates my thick, curly hair, leaving it clean, shiny, and smooth every time I wash, which makes styling easier and improves overall hair health.

I love how this shampoo adds volume and conditions my gray hair perfectly.

After years of gray hair, I can confidently say this shampoo is a game-changer. It delivers volume and deep conditioning in one bottle, saving time and giving me vibrant, manageable hair without extra steps.

I eliminated chlorine odor with this shampoo and achieved softer hair, though the fragrance was mild.

This shampoo helped me get rid of chlorine smell from swimming and made my hair feel softer, but I expected a stronger floral scent and found it a bit pricey for the outcome.

After using this detox shampoo, my hair feels clean, refreshed, and free from product buildup effectively.

I love how this detox shampoo transforms my hair; it deeply cleanses, removes all product buildup, and leaves my hair feeling clean, refreshed, and healthy after every use.

I found this shampoo preserves my hair color, cleanses scalp well, and the fragrance lasts impressively.

I purchased this shampoo based on positive reviews and it exceeded expectations. It effectively maintains my colored hair without fading, ensures scalp cleanliness, and the conditioner provides a silky feel. The amazing scent persists for days, and I wash

I love how this shampoo makes my hair clean, shiny, and less oily quickly with a light scent.

This shampoo has transformed my hair routine by keeping it clean, enhancing shine, controlling oil buildup effectively, and offering a gentle scent that I enjoy every day without any irritation.