This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
This shampoo soothes my psoriasis without irritation, leaving scalp flake-free and fragrance-refreshed.
As someone with product sensitivity, this shampoo calms my psoriasis without irritation. Light scent, no flakes, and better than dermatologist prescriptions!
This shampoo eliminated my dandruff, smells amazing, and leaves hair silky smooth—love my new daily routine!
I've found my perfect hair care duo—this shampoo tackles dandruff, lathers richly, and the conditioner leaves hair irresistibly silky. Daily use transformed my routine!
Virtue Shampoo transformed my hair into thicker, manageable locks with amazing results I love
Virtue Shampoo boosted my hair's thickness and manageability, delivering visible results and a healthier feel. Highly recommend for transformative haircare!
This shampoo tames my thick hair, reduces frizz, and makes brushing effortless daily.
This shampoo transformed my thick, unruly hair into smooth, manageable locks with zero frizz. Brushing is now effortless and my daughter loves it daily.
This affordable salon-quality shampoo leaves my hair irresistibly soft with a pleasant fragrance every wash.
The perfectly-sized bottle offers salon-quality results at a budget-friendly price, leaving my hair luxuriously soft and infused with a fresh, pleasant scent daily.
This shampoo cleanses oily scalp, adds shine, and soothes dryness effortlessly—love it!
As someone with Parkinson's-related oily scalp, this shampoo deeply cleanses, adds shine, and relieves dryness—light scent, easy lather, worth repurchasing!
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This shampoo fails to soften or detangle my hair, leaving it rough and hard to manage daily.
I love JoyCo shampoo's lasting smoothness and amazing scent on my extensions and natural hair.
I love this shampoo's sustainable packaging, reduces hair fall, leaves hair soft and shiny.
I love how this shampoo softens my hair, stops hair fall, and works incredibly for the price!
Love Davines quality but tape ruined my bottle cap - disappointing for premium price!
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