This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
Carol's Daughter leaves my hair clean, soft, and refreshed—my new staple shampoo.
As a sisterlock user, Carol's Daughter Wash Day Delight thoroughly cleanses without stripping moisture, leaving hair incredibly soft and renewed—worth every penny.
This shampoo thickened my hair naturally with lasting freshness and incredible value
This shampoo delivered thicker-looking hair, eliminated dryness, and impressed with its fresh masculine fragrance. One bottle lasted 4+ months of daily use—unbeatable results!
This shampoo transformed my hard water-damaged hair but needs better pump packaging to prevent leaks.
As a well water user, I swear by this shampoo's damage-reversing power on mineral buildup, though every shipment loses product due to poorly secured pump bottles. Needs packaging redesign.
This shampoo transformed my thin, colored hair - thicker, shinier, and washable daily without harshness!
Photo proof shows regrown thinning spots and thicker hair overall. Safe for color-treated hair, eliminates static and breakage when paired with iron supplements. No harsh sulfates despite low lather.
This shampoo transformed my natural curls with ultimate moisture and lifelong loyalty!
This miracle worker revived my ethnic curls with unmatched hydration, proving to be the most effective nourishing shampoo I've ever committed to using permanently.
This shampoo transformed my hair in 3 months - softer texture, visible growth, and lasting results worth repeating!
By applying shampoo to dry hair pre-shower and extending conditioning time, I achieved noticeably softer hair and visible growth within 3 months - now my essential hair care staple.
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I found this gel shampoo effective for washing my curly hair, though less creamy than others.
I love this intense shampoo for deep clean scalp and natural ingredients that feel fresh.
I always get free samples, gifts, and points with direct shampoo purchases.
I found a shampoo that adds volume to my thin hair, giving it shine and style without a flatiron.
This shampoo with natural ingredients makes my hair feel hydrated and fresh.
I used shampoo as directed for a month but saw no benefits and had scalp issues.
I used this shampoo set; my hair grew back softly and stopped falling after chemo.
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This shampoo transformed my thinning hair, adding incredible volume and body effortlessly!
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I swear by Moroccanoil Repair for silky, damage-free hair daily—a little goes a long way!
My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!
My sensitive scalp thrives with this fragrance-free shampoo enriched with gentle grapeseed oil.
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I prefer refilling my own bottle over awkward travel-sized shampoo packaging for cost efficiency.
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