This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I love how this shampoo reduces hair fall, smells fantastic, and improves my hair health.
Since using this shampoo, I've seen less hair loss, enjoyed its delightful scent, and noticed my hair becoming shinier and more manageable every day.
I'm amazed: this shampoo cut hair loss and frizz, hair is soft.
I chose this natural EWG shampoo for hair loss and frizz; it worked wonders, making my hair soft and smooth.
With this shampoo, my hair stays oil-free and my scalp feels hydrated daily.
This shampoo effectively controls oil in my hair and moisturizes my scalp, resulting in fresh, healthy hair all day long without any dryness or greasiness.
I achieved silky soft hair with this shampoo despite hard water challenges.
This shampoo transformed my frizzy hair to silky soft with hard water. A small amount lathers well; I use weekly for healthier hair and less breakage, and it's worth the price.
I highly recommend this shampoo as it transformed my fragile, breakage-prone hair.
My hair was fragile and broke easily, but this shampoo strengthened it, controlled humidity, and my stylist saw results fast.
This shampoo leaves my hair soft and smells wonderful; I'd buy it.
This shampoo gives me soft hair and a nice fragrance. Although the pump didn't work well, I'd purchase it again for the benefits.
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My hair feels amazing with this shampoo's unique scent and pure ingredients.
After two years of use, this shampoo cuts hair loss and prevents oily scalp.
I use this shampoo and it adds volume to my hair beautifully every day.
I love how this shampoo makes my hair soft, manageable, and shiny daily.
I love how Activ shampoo made my hair softer, thicker, and easy to manage.
As a user, I find this shampoo ideal for fine curly hair.
I love how this unscented shampoo cleanses and softens my sensitive hair.
I absolutely love how Aeterna shampoo makes my hair soft and frizz-free.
I love how this shampoo adds volume to my fine hair affordably.
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