This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
This tea tree shampoo transformed my dry, dyed hair into moisturized, soft locks with lush lather and refreshing scents.
As someone with dry, color-treated hair, this tea tree shampoo's rich lather and lavender scent transformed my locks into soft, moisturized strands without needing excessive product.
This chemical-free shampoo transformed my dry hair to childhood softness—worth every penny!
Switching to this toxin-free shampoo restored my brittle hair to its childhood glory. Pure ingredients, concentrated formula, and the 32oz size make it surprisingly affordable long-term. 10/10!
This shampoo cleanses without drying, leaving hair soft and easy to style—my new favorite!
This shampoo gently cleanses without stripping moisture, making my hair soft, manageable, and easy to style—will repurchase!
I love this dual-purpose shampoo-body wash for its subtle scent and effective cleansing.
As a practical user, I adore this 2-in-1 product's gentle aroma, silky texture, and versatility—it simplifies my routine while thoroughly cleansing hair and skin.
I love how Mitch shampoo cleanses deeply, removes product residue, and keeps my hair full with weekly use.
This salon-quality shampoo became my solution for removing styling product buildup while maintaining hair density through gentle weekly washes and a refreshing masculine fragrance.
This color-extending shampoo preserves my copper-red dye, reduces fading, and smells incredible with minimal product needed.
This shampoo extends my vivid red-copper hair color for 3+ weeks, minimizes dye damage with concentrated formula, and delivers salon fragrance – though I recommend deep conditioning to counter slight dryness.
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This shampoo makes my hair clean, textured, and healthy without any grease.
My shampoo arrived fast with no leaks, authentic and a great deal.
I love how this shampoo makes my hair soft and clean affordably.
I reduced hair thinning and improved my scalp health using Bosley shampoo effectively.
I love how this shampoo keeps my hair clean and soft for longer.
I love the rich lather, clean rinse, and my soft, shiny hair.
I love how this shampoo changed my dry, low porosity hair into shiny, healthy locks completely.
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My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!
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I prefer refilling my own bottle over awkward travel-sized shampoo packaging for cost efficiency.
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