This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I love how this shampoo leaves my hair lightweight and clean with a long-lasting, strong fragrance I adore.
This shampoo gives me impeccably clean, weightless hair while delivering a bold fragrance I personally love—ideal for fragrance enthusiasts seeking freshness.
This vegan shampoo soothes my scalp, reduces dandruff, and has a clean, neutral scent.
After 3 weeks, this vegan shampoo soothed my scalp, reduced dandruff, and offered a clean scent. While pricey, it's effective for irritation relief.
I love this clarifying shampoo for its fresh scent and scalp-refreshing effect that leaves hair feeling clean.
This shampoo became my favorite clarifying solution – its ingredients deeply cleanse while the invigorating fragrance leaves hair smelling fresh and scalp feeling rejuvenated after each use.
Love this shampoo's rich lather and scent, though it lasts 28 washes, not 40 as claimed.
This shampoo's luxurious lather and refreshing scent wowed me, though it lasted 28 washes instead of 40—still a great value for the quality!
This shampoo transformed my bleach-dyed hair—soft, silky, voluminous, and long-lasting with a divine scent!
As someone with bleach-dyed platinum hair, I'm amazed by how this shampoo restores softness, adds volume, and protects color—all with an irresistible fragrance that lasts!
I love this Italian shampoo's color-safe formula, luxurious shine, and unique spicy scent—great value compared to salons!
This Italian shampoo keeps my color vibrant with its illuminating formula, offers salon-quality shine at Amazon prices, and features a unique spicy amber scent I prefer over floral options.
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I love this shampoo for my fine hair; it lathers richly and lasts ages, worth every penny.
After relocating, this shampoo eased my dry hair but not breakage issues.
I love how Dove shampoo eliminated my dandruff and improved scalp health.
I use this shampoo to clarify my hair before my regular one for better results.
With this shampoo, my hair smells amazing, and people always compliment me.
I use purple shampoo weekly to eliminate yellow tones and achieve ashy highlights effortlessly.
As someone with thinning hair, I found this shampoo made my scalp oily too quickly after washing.
Using this shampoo bar, my hair is lightweight, clean, and growing healthily.
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My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!
My sensitive scalp thrives with this fragrance-free shampoo enriched with gentle grapeseed oil.
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I prefer refilling my own bottle over awkward travel-sized shampoo packaging for cost efficiency.
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