This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
This shampoo soothed my scalp, eliminated itching, and left a refreshing fragrance we love.
I love how this shampoo instantly relieved my husband's scalp itching while leaving our hair fragrant and soft—finally found our perfect hair care solution!
This shampoo transformed my hair into soft, healthy locks my stylist noticed—my holy grail!
This Shea Moisture shampoo gave me noticeably softer, healthier hair that impressed my stylist—now my go-to for salon-quality results between appointments.
After 3 months, my hair is softer, longer, and healthier with new growth and a subtle scent.
Using this shampoo 4x weekly for 3 months gave me softer, healthier hair, noticeable new growth, and a delicate fragrance – worth sticking with!
I love how this shampoo leaves my hair lightweight and clean with a long-lasting, strong fragrance I adore.
This shampoo gives me impeccably clean, weightless hair while delivering a bold fragrance I personally love—ideal for fragrance enthusiasts seeking freshness.
This vegan shampoo soothes my scalp, reduces dandruff, and has a clean, neutral scent.
After 3 weeks, this vegan shampoo soothed my scalp, reduced dandruff, and offered a clean scent. While pricey, it's effective for irritation relief.
I love this clarifying shampoo for its fresh scent and scalp-refreshing effect that leaves hair feeling clean.
This shampoo became my favorite clarifying solution – its ingredients deeply cleanse while the invigorating fragrance leaves hair smelling fresh and scalp feeling rejuvenated after each use.
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I love how this shampoo leaves my hair clean, shiny, and lightly scented.
I love how this Aussie shampoo combo revitalizes my aging hair perfectly.
I love how this shampoo leaves no residue, feels smooth, and works best overnight.
I get clean, frizz-free hair using this shampoo with light fragrance.
I love this shampoo because it minimizes my scalp psoriasis flaking effectively.
After one month, my shampoo reduced hair fall and boosted hair health.
I tried this shampoo for extensions; it's okay but the thick conditioner is hard to use.
I love how this shampoo smells amazing, lathers richly, saves product, and may help hair grow.
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