This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
My Shampoo Review: Excellent for Tough Hair
My shampoo review: excellent for tough hair, effective, easy to use, and delivers great results.
I tried this shampoo, but it didn't stop my hair shedding
I used this shampoo but it didn't help with my hair shedding
Real Deal Shampoo That Works for Me
Real deal shampoo that hydrates my hair and leaves it feeling amazing after every wash.
I Love This Shampoo for Its Ideal Texture and Quality
This shampoo offers the right texture, great quality, and a satisfying user experience with ideal size.
I Tried This Shampoo, But It Didn't Work for My Dry Curly Hair
I tried this shampoo, but it caused dryness and dandruff on my curly hair, while my husband loves it for his straight hair.
I Love This Shampoo for Its Lathering and Scalp Cleanse, But It Dries My Hair
I love this shampoo for its great lathering and scalp cleansing, but it dries my hair and needs extra conditioner.
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This shampoo makes my hair white, soft, and the color pops again.
I use this shampoo daily and it keeps my hair moisturized while smelling amazing.
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I love how this shampoo makes my hair clean, healthy, and soft with just two pumps.
I adore Amika purple shampoo; it prevents dryness with minimal application.
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My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!
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I prefer refilling my own bottle over awkward travel-sized shampoo packaging for cost efficiency.
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