This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
My Aveda Shampoo Experience with Pineapple Conditioner
My Aveda shampoo works well with pineapple conditioner for soft, manageable hair and a healthy scalp.
My Shampoo Review: Lather, Cleanse, and Smooth
I love this shampoo for its good lather, deep cleaning, and smooth results. It works well for my hair type and leaves it manageable.
My hair is stronger, shinier, and less staticy with this shampoo
My hair is stronger, shinier, and less staticy with this shampoo. It's easy to apply and leaves a pleasant scent.
I love this shampoo for its great scent and hair benefits
I enjoy this shampoo for its pleasant scent and hair benefits, though it could use more moisture.
My curly hair feels soft and frizz-free with this shampoo
I use this shampoo to keep my curly hair soft, smooth, and frizz-free. It works great with the conditioner and hair mask.
I love this shampoo for fuller hair and regrowth
I use this shampoo daily and it helps with hair regrowth and volume.
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