This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I love the rose gold tint from this shampoo, but it leaves my hair greasy after blow-drying.
This shampoo effectively gives my hair a warm rose gold color that I like, but the greasy texture after blow-drying is a downside, so I gave it a 4-star rating based on my personal use.
I used this shampoo for a year; it's affordable and manageable, but results were disappointing.
I have been using this shampoo for over a year without impressive outcomes, but I appreciate its economical price and manageable bottle size for convenient, budget-friendly hair care routines.
After using DermaChange, my hair regrew and my scalp felt healthy again.
Using DermaChange shampoo, I regained hair growth and scalp health despite lupus. The gentle formula is chemical-free and effective for hair loss.
As someone with fine hair, I love that this shampoo adds thickness.
I have super-fine hair and this shampoo thickens it well, giving me confidence, but it sometimes irritates my eyes.
I've seen my hair grow stronger and shinier with this Ayurvedic shampoo.
Using this shampoo has boosted my hair growth, made my scalp healthier, and left my hair stronger, nourished, shiny, and smooth with Ayurvedic herbs and aloe vera.
I love how this shampoo smells mild, tingles softly, and is long-lasting for my teens.
My sons love this shampoo for its mild scent, gentle tingle, and long-lasting economy that saves money and hassle in our daily routine.
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I love how Activ shampoo made my hair softer, thicker, and easy to manage.
As a user, I find this shampoo ideal for fine curly hair.
I love how this unscented shampoo cleanses and softens my sensitive hair.
I absolutely love how Aeterna shampoo makes my hair soft and frizz-free.
I love how this shampoo adds volume to my fine hair affordably.
I adore this shampoo's scent; it leaves my hair clean and soft affordably.
I love that this shampoo cuts hair loss and gives soft, untangled hair.
I found this shampoo moisturises my 3C curls perfectly, adding shine without any weight.
My go-to shampoo for oily hair, it smells amazing and works perfectly.
This shampoo gives me clean hair and a calm mind from aromatherapy.
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