This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I ended my severe hair loss in just three days using Brazilian Bond 3 products.
After a year of hair loss, I used Brazilian Bond 3 and my hair loss stopped in 3 days.
I used a doctor-prescribed shampoo that ended severe dandruff and softened hair.
I am grateful this shampoo prescribed by a doctor cured my grandson's dandruff and made his hair soft and shiny.
I love how this shampoo makes my thinning hair manageable and balanced.
This shampoo for thinning hair makes it manageable, not dry or oily, with conditioner used daily and shampoo twice weekly.
After two years, I truly love this shampoo despite occasional cap leaks.
For two years, I've enjoyed this shampoo's amazing benefits on my hair, even with minor cap leakage in cold shipping; I'll order in warmer seasons to prevent issues and maintain great results.
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I use this shampoo to strengthen my fine, breakable hair. It lathers well with minimal product, reduces breakage, and is worth the cost for lasting results.
I love how this shampoo cleans my mixed hair gently without stripping oils.
This shampoo works wonders on my mixed hair by cleaning without stripping oils, eliminating squeak, and leaving it soft. Paired with conditioners, it enhances manageability, and the large size lasts for months with minimal usage.
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