This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I love how this keratin shampoo makes hair beautiful and has long-lasting effects for months.
This keratin shampoo transformed my client's hair into a stunningly beautiful state, and I am optimistic that the results will endure for the full five-month period as expected, providing long-term benefits.
This shampoo lasts for ages, so I use it long-term and repurchase it happily.
I have used this shampoo for a very long time because it lasts ages, and I keep buying it again for its great value and wonderful hair results that I adore.
Milk Shake Shampoo adds volume and softness to my fine hair instantly.
Milk Shake Shampoo transformed my fine hair in one wash: fuller, soft, manageable, no scalp spots. I love it.
I love how this shampoo makes my hair feel soft and healthy every day.
My husband and I are thrilled with this shampoo's ability to enhance hair feel and condition, even as we await regrowth results after his sickness.
I love how this shampoo bar lathers well and leaves hair soft.
This shampoo bar lathers amazingly, making my hair feel great and clean. The conditioner bar is dreamy with its soft scent, efficient use, and both bars last well over time.
After ten years, this shampoo keeps my hair clean and shiny affordably.
For a decade, this shampoo has delivered clean, shiny hair with moisturizing benefits and great value in a sturdy bottle.
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This shampoo transformed my thinning hair, adding incredible volume and body effortlessly!
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My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!
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