This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
At 59, this shampoo makes my thinning hair soft and luxurious, and I love the conditioner too.
I love how this shampoo transforms my brittle hair to soft and luxurious at 59, and the conditioner works perfectly.
I love this conditioner's effect, but packaging must improve to avoid spills.
I experienced a spill with my conditioner delivery, but the product's quality leaves my hair smooth and healthy. Improving packaging would enhance the overall user experience greatly.
I love how this shampoo moisturizes my hair for a healthy shine.
I am impressed with how well this shampoo moisturizes my dry hair, leaving it manageable and vibrant after each wash.
I love that it smells great, keeps hair clean, and lasts forever.
I find this shampoo excellent due to its pleasant scent, clean results, and how it lasts months with little use, saving me money and time.
As someone with dry hair, I love this vegan shampoo for its moisturizing benefits and healthy scalp results.
I need vegan products for my dry scalp, and this shampoo moisturizes perfectly, making my hair soft, healthy, and absolutely loved every day.
I used this shampoo and my hair grew thicker and longer after just three hormone-free applications.
My hair was thin and slow-growing post-cancer, but this shampoo made it thicker and longer in three uses, and I'm eagerly awaiting more progress without hormones involved for safe care.
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I love that Kaba onion shampoo reduces hair fall and smells great.
I love this shampoo's oil control and color-safe features for my hair.
I loved the thick lather that made my hair feel plumper and the neutral smell after just one use.
I adore this shampoo for its quality, but the shipping lacked a protective seal.
After using this shampoo, I feel my hair is fresh and clean.
My curly hair benefits from this shampoo's bounce boost and subtle aroma.
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My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!
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