This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I love how this shampoo feels and smells, with amazing lather for my fine wavy hair.
I recommend this shampoo for its great feel, pleasant scent, amazing lather, and how it prevents my fine wavy hair from becoming oily or flat.
This shampoo ended my seborrheic dermatitis flare-ups and prevents scalp build-up effectively.
This shampoo transformed my scalp by eliminating seborrheic dermatitis flare-ups with its gentle, non-build-up formula, and I now rely on autoship for consistent, reliable results every time.
I love this thick shampoo; reusing bottles makes it easy and eco-friendly.
The shampoo's thickness made pouring from the bag difficult, but my old bottle allowed for easy use and excellent results.
This shampoo cleans my curly hair and controls frizz; I love it.
I use this shampoo daily for my curls; it cleans and fights frizz perfectly. I returned after trying another brand.
I clean my lashes daily with this product, and it keeps them healthy without irritation.
I use this eyelash cleanser daily. It cleans well, makes lashes healthier, and is safe for sensitive eyes without scent.
Using this shampoo, my dad gained more hair growth and boosted confidence.
After using this shampoo, my dad experienced increased hair growth, loved the pleasant scent, and felt more confident, making the slightly higher cost completely justified in my view.
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My hair feels soft and smells great with this shampoo's manly scent.
My hair was burnt; Goldwell shampoo made it smooth and shiny again.
I love how this shampoo brightens my hair, but it leaves it dry and hard to style.
I've seen my hair get stronger using this conditioner with Oribe shampoo.
Using this shampoo, I achieved healthy, straight hair with a fantastic scent.
I love how this shampoo is light, lathers well, and leaves my hair clean with a subtle scent.
I used this shampoo and saw less hair fall, new growth, and thicker hair affordably.
I found this shampoo effectively treats my folliculitis, reducing scalp bumps and scabs very well.
This shampoo fixed my oily, frizzy hair, bringing back my high school look.
I love Davines but Nou Nou shampoo suits my fine hair best.
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