This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
My unique bourbon shampoo scent lasts all day, impresses hairstylists without strong cologne.
This premium shampoo's bourbon scent surprised my hairstylist who gathered colleagues to smell it. Though initially strong in shower, it mellows into subtle masculine fragrance lasting all day without offending hospital patients.
I love its natural ingredients and masculine earthy scent, but it left my hair dry despite good lather.
Natural tea tree shampoo with masculine earthy scent lathers well for deep cleaning, but leaves hair dry despite natural ingredients—even on oily scalps.
I grew thicker, extension-like hair with this nourishing shampoo—worth every penny for lasting health.
This shampoo gave me visibly longer, stronger hair that mimics extensions. Despite the patience required, the investment paid off with compliments and undeniable health improvements I now swear by.
I tamed humidity frizz and defined curls with this lightweight, floral-scented shampoo system daily.
This set transformed my curly hair by fighting humidity frizz and defining curls without heaviness. The leave-in conditioner and oil are essentials, but I wish packaging was more hygienic.
I love Urban Decay's citrus scent and thicker hair results, but sticky feel and reduced manageability frustrate me.
Urban Decay's citrus-scented shampoo gave me thicker-looking hair but created a sticky texture that reduced manageability. While I appreciate the brand, this formula's trade-offs leave me undecided about continued use.
Stopped my itchy scalp and added volume. Hair fall continues, but TJMaxx price is unbeatable.
As someone with fine, soft hair prone to fallout, I appreciate how this shampoo eliminated itchiness and boosted volume affordably. Despite ongoing hair shedding, TJMaxx's $20 deal makes it worthwhile.
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As a user, I love this clarifying shampoo for its low price and effectiveness.
I love how this shampoo makes my hair soft, shiny, and healthy with less washing.
We adore this shampoo for its clean results and pleasant scent that suit all hair types perfectly.
Dr. Squatch's shampoo makes my hair soft, clean, and manageable every day.
I found this shampoo's honey aroma mild and pleasant; it performs well for hair care.
After using harmful shampoos, I now prefer organic sulfate-free for healthier hair.
I highly recommend this shampoo for less hair loss and thicker hair.
This shampoo effectively thickens my hair, making it the best I've tried with a long-lasting bottle.
After chemical damage, this shampoo restored my hair's softness and smoothness effectively.
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