This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I found this shampoo repairs my bleached hair damage, making it silky and soft after first use.
I doubted the reviews initially, but this shampoo minimized my bleached hair damage after one wash, delivering incredible silkiness and softness that made me switch permanently for its amazing benefits.
I love how this shampoo lathers richly with little product and leaves my fine hair soft without strong scent.
This shampoo has been my go-to for years because it produces rich lather with minimal amount, features a subtle scent that fades away, and works wonders on my thin, fine hair by adding volume and softness without any irritation.
I love how Goldwell shampoo makes my dyed blonde hair look stunning and feel incredibly soft.
Goldwell shampoo enhances my dyed blonde hair's appearance and texture, making it look fabulous and feel incredibly soft, though the broken pump was a minor inconvenience during use.
My hair is more moisturized, healthier, and grows faster with Kitsch shampoo.
Using Kitsch shampoo consistently, my hair is now more moisturized, healthier, grows faster, and has less split ends due to gentle cleansing and proper conditioning techniques.
I highly recommend this anti-dandruff shampoo; it works perfectly for me.
I have been using this anti-dandruff shampoo and it works perfectly; I highly recommend it as the best solution for dandruff issues.
I love how this shampoo smells great, lathers well, and rinses easily without any skin issues.
This shampoo impresses me with its delightful fragrance, excellent lathering, easy rinse, no irritation, and long-lasting large bottle for great value.
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My hair is shiny, soft, hydrated, getting daily compliments and breakage protection.
My shampoo deeply cleans hair, reduces dandruff, and works with hard water.
My hair becomes soft and shiny using little shampoo, so it lasts.
I loved how Routine shampoo enhanced my hair health and reduced shedding for years.
I use this shampoo for curly hair; it's healthy, smells great, and recommended by my barber.
I love this shampoo's woodsy scent that smooths my hair beautifully.
I loved the shampoo idea but the bag was hard to squeeze.
My shampoo review: after a year, it reduces hair loss with pills.
I love this shampoo for its quality and affordability, but the oozing bottle is inconvenient.
I love the fresh scent and how this conditioner conditions without heaviness.
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My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!
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