This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
This affordable shampoo transformed my hair; love its salon-quality results from Amazon!
Discovering this affordable shampoo transformed my routine—salon-quality nourishment and shine now easily accessible through Amazon. My hair has never felt healthier!
This shampoo revived my dyed curls, reduced shedding, and restored natural shine effortlessly.
My chemically damaged curls regained elasticity, color vibrancy improved significantly, and daily hair fall reduced by half since using this restorative shampoo consistently.
I love how this shampoo adds volume, shine, and reduces washes with its lightweight, heavenly scent.
This shampoo gives my straight hair incredible volume and shine without weighing it down, smells amazing, and lets me wash less frequently—leak-free bottles every time!
This Purple Shampoo Bar Nourishes Without Drying – My Hair Feels Revived!
This sulfate-free purple shampoo bar cleanses gently, neutralizes brassiness, and leaves my hair soft, shiny, and smelling fresh for days.
My rosemary shampoo lathers richly with minimal product, lasting months effortlessly.
This rosemary shampoo surprises me daily – tiny drops transform into voluminous, scalp-nourishing lather that keeps my hair fresh for months per bottle.
This premium shampoo transformed my hair with unmatched quality and worth every penny.
I've tried countless shampoos, but none compare to this high-end formula that delivers salon-quality results at home, worth every dollar.
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