This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
My stylist's shampoo stopped hair loss, giving me thicker, longer locks in just five months.
This shampoo reversed my stress-related hair loss completely. Now at my dream length with surprisingly thick volume - almost unmanageable but wonderfully so after five months!
I feared oily hair but got amazingly soft, lightweight locks that surprised me delightfully.
After fearing oily hair, I'm amazed by this shampoo's ability to give me soft, voluminous, lightweight locks with perfect oil-control balance.
My thick, dry hair felt weighed down with stiff residue after poor lathering and distribution.
This shampoo lathered poorly, making it hard to spread through my thick, dry hair. It left a stiff, sticky residue that weighed my hair down and made strands clump together unpleasantly.
Routine Shampoo reduced my shedding and transformed coarse, graying hair into silky manageable locks effortlessly.
Routine Shampoo dramatically cut my hair shedding in 9 months. After disastrous frizz from OTC products, it instantly restored my coarse, graying hair to silky, blow-dry-friendly perfection. (20 words)
This gentle shampoo dramatically reduces my scalp shedding, outperforming harsh medicated treatments with its effective routine.
Ditching salicylic acid shampoos that caused weekly scalp shedding was crucial. This gentle formula, combined with my 10-minute soak, DHS Tar alternation, sulfate-free wash, and cool ACV rinse, delivers real results where medicated treatments failed.
My hair stopped falling out after using this shampoo regimen - life-changing results worth recommending!
This shampoo halted my severe hair fall within months, especially when used with their conditioner and mask - an absolutely essential regimen I swear by!
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This shampoo stopped my hair loss, boosted shine, and regrew baby hairs effortlessly.
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My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!
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