This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
Love this shampoo's rich lather and scent, though it lasts 28 washes, not 40 as claimed.
This shampoo's luxurious lather and refreshing scent wowed me, though it lasted 28 washes instead of 40—still a great value for the quality!
This shampoo transformed my bleach-dyed hair—soft, silky, voluminous, and long-lasting with a divine scent!
As someone with bleach-dyed platinum hair, I'm amazed by how this shampoo restores softness, adds volume, and protects color—all with an irresistible fragrance that lasts!
I love this Italian shampoo's color-safe formula, luxurious shine, and unique spicy scent—great value compared to salons!
This Italian shampoo keeps my color vibrant with its illuminating formula, offers salon-quality shine at Amazon prices, and features a unique spicy amber scent I prefer over floral options.
I Love Surface Shampoo for Its Hydrating Formula and Effortless Twice-Weekly Routine
Surface Shampoo transformed my hair care routine with its hydrating formula—using it twice a week paired with daily conditioner delivers healthy, shiny hair effortlessly.
Actiiv Shampoo Gave Me Fuller Hair Naturally, No More Thickening Products Needed!
Actiiv shampoo visibly thickened my thinning hair within a month, eliminating my need for styling products. Though expensive and no regrowth observed after 4 months, it's worth recommending for natural volume.
I love this plain shampoo for its simplicity and effectiveness—no frills, just great hair days.
This plain shampoo became my hero product—skips fancy additives yet outperforms specialized formulas. My hair stays healthy without oil overloads or false promises.
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After using this shampoo, I enjoy shiny, frizz-free, and soft hair daily.
I love how this shampoo leaves my hair incredibly soft and refreshed.
I adore this shampoo's rich lather that leaves my hair clean and fresh with a light scent.
This shampoo has eliminated my dandruff and soothed dry scalp for years.
After one use, Moroccan Oil purple shampoo transformed my brassy hair perfectly.
I use Garnier shampoo; my son's curly hair turns soft and smooth.
My colored hair remains soft, manageable, and fade-free after using this shampoo.
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This shampoo reduced my hair fallout while adding silky volume and soothing scalp care.
This shampoo transformed my thinning hair, adding incredible volume and body effortlessly!
I love this 2-in-1 shampoo that simplifies my routine and declutters my small bathroom.
I swear by Moroccanoil Repair for silky, damage-free hair daily—a little goes a long way!
My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!
My sensitive scalp thrives with this fragrance-free shampoo enriched with gentle grapeseed oil.
My Hair Thrives Naturally: Gentle Cleansing, Reduced Chemicals, Authentic Texture
I prefer refilling my own bottle over awkward travel-sized shampoo packaging for cost efficiency.
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