This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
My curls are defined, I save money, and it's scent-free with this shampoo.
This shampoo defines my curls perfectly, has no scent for sensitivities, and is economical—I save money and use less product compared to others I've tried.
I completely stopped hair loss and breakage using REVITA products for months.
After using REVITA shampoo and conditioner for months, I completely stopped hair loss and breakage, and my hair feels amazing and healthy now.
I found this shampoo lathers well, cleans scalp, and doesn't strip oils with a great scent.
After using this shampoo, I noticed it lathers richly, cleanses scalp effectively, preserves essential oils, and the scent is enjoyable for everyday hair care routine.
Giovanni Tea Tree Shampoo ended my itchy scalp, leaving hair clean and shiny.
Giovanni Tea Tree Shampoo eliminated my itchy scalp, providing squeaky clean, shiny hair and an invigorating feel with pleasant scent.
I find this dry shampoo works well, leaving my hair cleaner and fresher than others I've tried.
In my experience, this dry shampoo not only works effectively but also leaves my hair looking and feeling much cleaner and more vibrant, surpassing many other brands I have used over time.
My hair feels amazing with this shampoo's unique scent and pure ingredients.
I highly recommend this shampoo because its unique scent is delightful, and it makes my hair feel incredibly soft and nourished with quality, natural ingredients that outperform others.
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Based on my use, Zenagen shampoo promotes quick hair growth and durability.
My thin hair is now strong and smooth with this effective shampoo.
I love that it keeps my hair smooth after swimming and sun.
I am amazed by this shampoo's rich lather with little product, perfect for my colored hair.
I love that this shampoo extends my color life and is budget-friendly.
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I love this 2-in-1 shampoo that simplifies my routine and declutters my small bathroom.
I swear by Moroccanoil Repair for silky, damage-free hair daily—a little goes a long way!
My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!
My sensitive scalp thrives with this fragrance-free shampoo enriched with gentle grapeseed oil.
My Hair Thrives Naturally: Gentle Cleansing, Reduced Chemicals, Authentic Texture
I prefer refilling my own bottle over awkward travel-sized shampoo packaging for cost efficiency.
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