This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
This shampoo transformed my damaged, color-treated hair—lightweight hydration, scalp comfort, and lasting value despite the scent.
This repairing shampoo revived my color-damaged hair—adds smoothness, scalp nourishment, and lightweight volume. Thick formula lasts ages, great value despite the overpowering coconut-vanilla scent.
After 3 years, this natural shampoo keeps my bleach blonde hair healthy and vibrant.
For three years, this gentle, natural shampoo has preserved my bleach blonde hair's health without harmful ingredients—my ultimate haircare essential.
This sulfate-free shampoo eliminated my flakes, saved my keratin treatment, and soothed my scalp instantly!
I finally found a sulfate-free shampoo that stops flakes without damaging my keratin treatment – it works in minutes and keeps my scalp calm for days!
This shampoo eliminates dandruff, keeps me fresh all day, and soothes my sensitive scalp perfectly.
As someone with a sensitive scalp, this shampoo has been a game-changer—eliminates dandruff, ensures lasting freshness, and leaves my hair feeling healthy daily.
This shampoo leaves my hair hydrated, smooth, and smelling amazing—highly recommended for lasting freshness!
I'm obsessed with how this shampoo deeply hydrates, adds smoothness, and leaves a lasting fresh scent—perfect for daily hair care and confidence!
This shampoo keeps my hair clean, soft, and oil-free for days with its ideal conditioner blend and pleasant fragrance.
This shampoo's unique formula combines cleansing and conditioning benefits, keeping my hair fresh for days without grease. The pleasant fragrance and soft results make it my daily essential.
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I love this plain shampoo for its simplicity and effectiveness—no frills, just great hair days.
This shampoo transformed my hair, making combing effortless and snag-free instantly.
This shampoo transformed my dry, frizzy hair into soft, smooth locks instantly—I'm hooked!
I found the best fragrance-free shampoo that keeps my hair soft without drying my scalp.
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My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!
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