This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I found instant volume, lasting freshness, and revived confidence with this lightweight shampoo.
Skeptical at first, but this shampoo delivered instant volume and a crisp scent. Switching back proved its value—my hair stays thicker only with consistent use.
Discover how natural shampoo bars with citrus rinse transformed my fine hair - softness meets lasting volume!
Combining JR Liggett's shampoo bar with Dr. Bonner's citrus rinse and lavender creme gave my fine hair unprecedented body, softness that lasts days, and eliminated oiliness naturally.
This gentle, unscented shampoo softened my hair in 3 uses, enhancing prescription results.
My husband's dermatologist-recommended shampoo boosted prescription effectiveness, delivering baby-soft hair in 3 uses—gentle, fragrance-free, and surprisingly envy-inducing!
This shampoo transformed my dry, itchy scalp into healthy, hydrated hair effortlessly.
I've used this salon-quality shampoo for years—Amazon's secure packaging ensured no leaks, and it consistently relieves my dry, itchy scalp. A hairdresser-recommended staple!
I found mixing this toner with my moisturizing shampoo eliminates brassiness and keeps hair hydrated.
By combining this toner with my regular moisturizing shampoo, I effectively combat brassiness without compromising hair hydration or natural shine.
This non-toxic shampoo reduced my hair fall gently without damaging strands, a rare gem!
Switching to this non-toxic shampoo transformed my hair care routine - gentle cleansing, reduced hair fall, and no damage. A rare, effective solution I trust daily.
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This clean shampoo tames my teen's curls beautifully with a refreshing scent we both trust.
This shampoo transformed my hair—luxurious softness, shine, and volume worth every penny!
This shampoo leaves my hair silky, though the packaging needs improvement for secure delivery.
This shampoo reduced my dandruff effectively while balancing scalp oil naturally.
This luxury shampoo's concentrated formula saves money long-term, leaving my hair silky for years!
This hotel-quality shampoo transformed my hair with visible shine and healthier texture instantly.
My color-safe shampoo lasts a year, cleans deeply, and keeps hair vibrant without damage.
I love this shampoo's barber shop scent, healthy shine, and unexpected gray reduction effect.
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My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!
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