This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I found relief for my sensitive scalp with this gentle shampoo and conditioner, achieving a happy, irritation-free experience.
This shampoo transformed my sensitive scalp care routine. Its gentle formula eliminated irritation, kept my scalp balanced and happy, and proved perfect for delicate skin needs.
I love this pH balanced shampoo—it soothes irritation, cleans deeply, and smells amazing. Perfect for oily roots!
This pH balanced shampoo instantly soothes my flaky, irritated scalp while controlling oil at the roots. Paired with a scalp brush, it delivers deep cleansing and fresh fragrance without daily use—my holy grail for healthy hair!
I adore this shampoo for cleansing well, tightening curls, and lifting my hair over 7 inches without heaviness.
I was scared this shampoo would weigh down my fine curly hair, but it cleans effectively and smells wonderful. It lathers well even if a bit watery, and it tightens my natural curls while lifting my hair by over 7 inches for amazing volume.
I get voluminous, fragrant hair easily with this thick, long-lasting salon-quality shampoo.
This thick shampoo gives me salon-level body and fragrance daily. I use less because it lathers richly, saving money while making styling effortless. My hair feels luxurious!
I prevent blonde fading and maintain salon-fresh hair using this shampoo and conditioner.
As a blonde, I love how this shampoo and conditioner lock in color vibrancy, prevent fading between salon visits, and deliver gorgeous results with gentle every-other-day cleansing.
I recommend R+Co Television shampoo for superb hair, despite pump lid flaw.
After using R+Co Television shampoo, I find it enhances hair health and shine significantly, but the pump lid on the large bottle failed to release properly, requiring a DIY fix.
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