This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I found this shampoo gently clarifies my scalp, stops itching, and keeps hair fresh for days.
As a user with persistent scalp issues, this shampoo has transformed my routine by clarifying gently, eliminating itch, and maintaining hair lightness for over a week, all with a refreshing scent.
I found that Attitude shampoo leaves my hair clean with defined curls.
My first use of Attitude shampoo revealed secure packaging, no strong odor, clean hair, and well-defined curls that are manageable.
After 8 years of use, I praise Lanza shampoo's wonderful scent and deep moisture.
For over eight years, I have relied on Lanza shampoo to provide my hair with an incredible fragrance and exceptional hydration, making it a staple in my routine despite trying other products.
Initially, my hair had great volume and smell, but later it turned greasy.
This shampoo started with excellent smell and quality, giving my long hair incredible volume and thickness. But the small bottle was too expensive, and after the third use, my hair lost volume and became greasy, so I switched to a cheaper option.
I love how Tea Tree Shampoo deeply cleanses my oily scalp, leaving it refreshed and tingly all day.
Using Tea Tree Shampoo transformed my routine; it deeply cleanses oily hair, reduces grease buildup, and the minty tea tree scent provides a refreshing, energizing experience that lasts all day without stripping moisture.
I love how this shampoo keeps my red hair bright and prevents fading after coloring.
After transitioning from blonde to red hair, I rely on this shampoo to maintain color brightness. It effectively prevents fading, and I see a clear difference if I don't use it regularly.
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I love this thick shampoo; reusing bottles makes it easy and eco-friendly.
This shampoo cleans my curly hair and controls frizz; I love it.
I clean my lashes daily with this product, and it keeps them healthy without irritation.
Using this shampoo, my dad gained more hair growth and boosted confidence.
I use this shampoo to reduce shedding and keep my scalp moisturized for healthier hair.
I was hesitant due to price, but this shampoo made her hair incredible and soft.
I enjoy the long-lasting fragrance from this body wash, worth every penny.
I love how this shampoo heals my itchy scalp and smells amazing effectively.
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