This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I love this shampoo for 75% grey coverage and natural hair look.
I tried this shampoo on a friend's advice and continue using it as it effectively covers 75% of my grey hair, giving me a natural and youthful look that I appreciate daily.
I've used this shampoo for months; it's effective and gentle for sensitive skin.
I have sensitive skin and seborrheic dermatitis; this shampoo is gentle, effective, and smells better than others. It lasts long.
I tried the small bottle, loved it, and now save with refills.
I tested the small bottle, loved it, and now use refill boxes to save time and money on shampoo purchases.
I love this shampoo combo for soft, silky hair with no flyaways.
I absolutely adore this shampoo and conditioner combo because it makes my hair incredibly soft, silky, and reduces flyaways, giving me a flawless, healthy look every day.
I compared old and new shampoo bottles and found no smell difference, ensuring perfect quality.
Despite initial doubts due to other reviews, I compared the shampoo's smell with my old bottle and detected no variation, confirming its excellent quality and benefits for my hair care.
I love this shampoo's delicious scent that made my hair look beautiful instantly.
Using this shampoo gave me a delicious scent and made my hair look beautiful; I'm now checking if it offers long-term benefits for my daily hair care routine.
People who viewed this article also viewed
I love how this shampoo controls dandruff and makes my hair soft.
I adore this shampoo for keeping my curly hair soft and fragrant.
I found conditioner overflowing but trust the shampoo's hair benefits and usability.
This shampoo moisturizes my dry skin and helps with psoriatic arthritis perfectly.
I truly find the Oud and Sandalwood scents incredibly pleasing and beneficial.
I love this shampoo for fantastic hair, affordability, and long-lasting efficiency.
I love how this shampoo makes my hair look good and lasts long, saving me money.
I love how this conditioner makes my unruly hair soft, shiny, and tangle-free effortlessly.
Related articles
This shampoo reduced my hair fallout while adding silky volume and soothing scalp care.
This shampoo transformed my thinning hair, adding incredible volume and body effortlessly!
I love this 2-in-1 shampoo that simplifies my routine and declutters my small bathroom.
I swear by Moroccanoil Repair for silky, damage-free hair daily—a little goes a long way!
My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!
My sensitive scalp thrives with this fragrance-free shampoo enriched with gentle grapeseed oil.
My Hair Thrives Naturally: Gentle Cleansing, Reduced Chemicals, Authentic Texture
I prefer refilling my own bottle over awkward travel-sized shampoo packaging for cost efficiency.
More Shampoo reviews In Shampoo Say Website
Previous: I swear by Moroccanoil Repair for silky, damage-free hair daily—a little goes a long way!
Next: My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!
Comments（0）