This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I love how this shampoo keeps my colored hair hydrated, shiny, and soft.
Using this shampoo, my color-treated hair becomes hydrated, shiny, and soft without needing much conditioner. It avoids oiliness, though I'd prefer it in larger quantities for better value.
I love how this shampoo eliminates dandruff while leaving a strong tobacco aroma that I enjoy.
I have been impressed by this shampoo's ability to control dandruff and nourish my scalp. However, the powerful tobacco scent is very distinctive; I like it, but it could be overwhelming for some users.
I'm amazed by Native's divine-scented shampoo that gives my hair lightweight nourishment and natural volume.
Using Native's shampoo, I appreciate its divine scent, lightweight nourishing feel, and the volume it adds when air-dried, leaving my hair bouncy, soft, and healthy even with blow-drying.
I find this shampoo lathers well, smells natural, and leaves my hair clean, soft, and less oily after use.
In my experience, this shampoo has a thinner consistency but lathers very well, and despite being slightly drying, it leaves my hair cleaner, softer, and less oily with a pleasant natural fragrance that I appreciate over synthetic options.
I love how this shampoo lathers well, making my hair soft, manageable, and tangle-free while preserving color.
This shampoo works wonderfully by creating a good lather that leaves my hair feeling nice, soft, and easy to manage. It prevents tangling at the ends, which helps maintain the color of my treated hair, and gives a squeaky clean feel. I highly recommend it
I appreciate how this shampoo maintains scalp cleanliness with weekly minimal use.
Using this shampoo, my scalp feels clean and refreshed with infrequent weekly application. Although hair thickening effects haven't appeared after a few months, I value the cleanliness and convenience it brings to my lifestyle.
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I use shampoo as body wash for its fresh smell and soft skin benefits.
I love how this dry shampoo quickly revives my hair with no residue for days.
As a first-time user, I love this shampoo for its excellent quality.
I truly love this shampoo because it is free from harsh perfumes and cleans effectively.
I love how this shampoo deeply cleanses my hair, leaving my scalp fresh and curls undamaged.
I wash my hair every day and this shampoo keeps my colored hair safe and vibrant.
Bleu Shampoo lathers excellently, providing me with clean, shiny, and smooth hair.
I rely on this shampoo for simple and effective gray hair concealment with light color.
I am thrilled that this shampoo regrew my hair in three weeks.
I truly appreciate Cremo shampoo for its rich lather and mild scent.
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My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!
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I prefer refilling my own bottle over awkward travel-sized shampoo packaging for cost efficiency.
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