This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I am amazed by this shampoo's rich lather with little product, perfect for my colored hair.
Having used numerous shampoos, I confirm this stands out due to its abundant lather from small quantity, suitability for colored hair, absence of sulfides, and effectiveness on my mature hair. I endorse it fully.
I found this shampoo removes scales effectively but dries my hair, so I use it sparingly for best results.
After using this shampoo, I learned it's not for daily application as it dries my hair, but it does a good job reducing scales temporarily when used occasionally for scalp relief.
I love that this shampoo extends my color life and is budget-friendly.
Initially shocked by cost, I now love this shampoo for extending color life and its efficiency, using little per wash.
I found this shampoo effectively controls my oily hair without harmful ingredients, beating popular brands.
As someone with persistently oily hair, this shampoo has been a revelation. It contains natural elements such as tea tree oil, lacks damaging components, and outperforms the well-known brands I previously used.
I found this shampoo's scent amazing and long-lasting, making my hair smell great daily.
I tried this shampoo and was thrilled with its pleasant smell that stayed strong throughout the day. The high quality impressed me, and I plan to buy it again for my family's use.
After 12 years of daily use, my scalp is dandruff-free and healthy.
Over 12 years of daily use, this shampoo has cured my dandruff and healed my scalp completely, making it resilient even when I use other products during travel.
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I love the scent; it removes iron but fades highlights, lightening hair.
I love how this shampoo extends color life and protects natural oils per my beautician's advice.
My hair has regained volume and thickness with this affordable, honey-scented shampoo.
I love this shampoo for its great scent and how it cleans and conditions my hair perfectly.
I love how this shampoo is affordable and improves my hair's health with prolonged use.
I love this shampoo's refreshing scent and light lift for fine hair.
I found this shampoo stimulates hair growth effectively, yet it leaves my hair heavy and flat.
I greatly enjoy the shampoo's sandalwood and eucalyptus fragrance over the conditioner.
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