This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I love how this shampoo cleans my mixed hair gently without stripping oils.
This shampoo works wonders on my mixed hair by cleaning without stripping oils, eliminating squeak, and leaving it soft. Paired with conditioners, it enhances manageability, and the large size lasts for months with minimal usage.
I love how this shampoo cleans well and adds volume, but the conditioner doesn't detangle.
I found that this shampoo leaves my hair clean and voluminous with a nice scent, but the conditioner fails to detangle long hair well, so I need another one for that.
I love how this shampoo makes my hair silky, soft, and repairs it beautifully, exceeding my expectations for hair care.
This shampoo has transformed my hair, making it silky and soft while actively repairing it. I absolutely love the amazing results and it has become my go-to product for daily hair care, giving me confidence and satisfaction.
I found this shampoo helps greasy scalp and hair growth, extending clean time.
I've found this shampoo helps with oily scalp and hair growth. It makes hair stay clean longer, which I appreciate.
My dandruff vanished with Brickell's natural shampoo, restoring my scalp and confidence.
I highly recommend Brickell's natural dandruff shampoo for its fast relief from itching and flakes, which restored my scalp health and gave me the confidence to present at work without worry.
This shampoo cleans my scalp, stops psoriasis itching, and leaves hair soft and fragrant.
I use this shampoo to clean my scalp thoroughly, relieve psoriasis-related itching, and enjoy soft, great-smelling hair that feels healthy and manageable every day.
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I love how this shampoo moisturizes hair from first use, perfect for color-treated strands.
I love this shampoo's ginger and menthol scent that reminds me of vintage barbershops.
After using this shampoo, my hair is clean, fragrant, and has more body.
This shampoo reduces my hair fall, has nice scent, and I use conditioner.
After using this shampoo, my hair texture improved and breakage reduced significantly.
I love this shampoo for its smell and pure ingredients, making my fine hair soft and voluminous.
My hair feels shiny and soft thanks to this shampoo's great fragrance, enhancing my daily routine.
I find that this shampoo makes my hair very clean and soft.
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