This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I love how this shampoo feels and smells, with amazing lather for my fine wavy hair.
I recommend this shampoo for its great feel, pleasant scent, amazing lather, and how it prevents my fine wavy hair from becoming oily or flat.
This shampoo ended my seborrheic dermatitis flare-ups and prevents scalp build-up effectively.
This shampoo transformed my scalp by eliminating seborrheic dermatitis flare-ups with its gentle, non-build-up formula, and I now rely on autoship for consistent, reliable results every time.
I love this thick shampoo; reusing bottles makes it easy and eco-friendly.
The shampoo's thickness made pouring from the bag difficult, but my old bottle allowed for easy use and excellent results.
This shampoo cleans my curly hair and controls frizz; I love it.
I use this shampoo daily for my curls; it cleans and fights frizz perfectly. I returned after trying another brand.
I clean my lashes daily with this product, and it keeps them healthy without irritation.
I use this eyelash cleanser daily. It cleans well, makes lashes healthier, and is safe for sensitive eyes without scent.
Using this shampoo, my dad gained more hair growth and boosted confidence.
After using this shampoo, my dad experienced increased hair growth, loved the pleasant scent, and felt more confident, making the slightly higher cost completely justified in my view.
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I love how this clarifying shampoo makes my oily hair soft and fragrant.
I restored my thick curls using gentle, sulfate-free shampoo that delivers amazing results.
This luxurious shampoo gives me voluminous, clean hair with rich creamy lather.
After trying many, I love this shampoo for silky, shiny, no-itch hair.
This shampoo works wonders on my hair, yet the bottle was not full.
I appreciate the pleasant scent and thick lather that cleanse my hair effectively.
I find this shampoo awesome for daily use and long hair improvement.
I love how Chi Shampoo repairs my bleached hair with huge bottles and a manly scent.
I adore this shampoo's great scent and double function that saves time for my boys.
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