This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I found this shampoo's scent amazing and long-lasting, making my hair smell great daily.
I tried this shampoo and was thrilled with its pleasant smell that stayed strong throughout the day. The high quality impressed me, and I plan to buy it again for my family's use.
After 12 years of daily use, my scalp is dandruff-free and healthy.
Over 12 years of daily use, this shampoo has cured my dandruff and healed my scalp completely, making it resilient even when I use other products during travel.
I use this shampoo for sensitive scalp; it's gentle, no residue, affordable.
This shampoo has transformed my routine by soothing my sensitive scalp without any irritation or residue buildup, all while being easy on my wallet and promoting healthy hair.
I love how this shampoo cleans my hair well and leaves it smelling fresh. It's budget-friendly and shipped fast.
This shampoo ensures my hair is clean and smells wonderful. My wife approves the scent, and I appreciate its affordable price coupled with surprisingly quick delivery service.
I value this shampoo for enhancing my fine hair's appearance through years.
My wife and I have used this shampoo for years, and it improves our hair's appearance. I find the conditioner excellent for my fine, thinning hair.
I found this shampoo great for short hair but not for my curly locks.
As a user with curly, fine, long hair, I discovered this 2-in-1 shampoo isn't for me, but it excels on short hair, leaving us both satisfied with the results.
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I use this shampoo and my silver hair looks great with shine.
I use this shampoo for thicker hair and less shedding—it's affordable and effective.
I love how this shampoo lathers well and leaves hair smooth naturally.
I love how Theorie shampoo makes my dry hair soft and shiny.
I love this shampoo for my dry sensitive scalp and color-treated hair.
I love how this shampoo untangles my hair and adds shine, boosting my confidence daily.
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My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!
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I prefer refilling my own bottle over awkward travel-sized shampoo packaging for cost efficiency.
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