This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I love its rich lather that cleans thoroughly with less shampoo, leaving my colored hair incredibly soft and vibrant.
This shampoo impresses me with its delightful scent and rich foam that cleans effectively using less product. It leaves my color-treated hair wonderfully soft while protecting vibrancy.
This shampoo cleanses my colored hair well, leaving it fresh, but results fell short for $40 price.
My colored hair stays fresh and clean with this shampoo, yet after a month, visible improvements are lacking. For $40, I expected better results and value.
I love this hotel shampoo's residue-free formula that gives me healthy, shiny hair, impressing even my hairstylist.
This amazing hotel shampoo transformed my hair with zero residue, delivering incredible shine and health. Even my hairstylist complimented the visible improvement, making me hunt it down on Amazon immediately.
I found relief for my sensitive scalp with this gentle shampoo and conditioner, achieving a happy, irritation-free experience.
This shampoo transformed my sensitive scalp care routine. Its gentle formula eliminated irritation, kept my scalp balanced and happy, and proved perfect for delicate skin needs.
I love this pH balanced shampoo—it soothes irritation, cleans deeply, and smells amazing. Perfect for oily roots!
This pH balanced shampoo instantly soothes my flaky, irritated scalp while controlling oil at the roots. Paired with a scalp brush, it delivers deep cleansing and fresh fragrance without daily use—my holy grail for healthy hair!
I adore this shampoo for cleansing well, tightening curls, and lifting my hair over 7 inches without heaviness.
I was scared this shampoo would weigh down my fine curly hair, but it cleans effectively and smells wonderful. It lathers well even if a bit watery, and it tightens my natural curls while lifting my hair by over 7 inches for amazing volume.
People who viewed this article also viewed
I found this shampoo lacking in quick scalp clarification after initial uses.
I love how this shampoo's natural ingredients leave my hair clean and refreshed daily.
My hair breaks less with this shampoo, feels great and lathers well.
I love that it lathers well and cleans thick curly hair effectively.
I love how this shampoo improved my hair after a brief dry phase and smells great.
I found the perfect 2-in-1 shampoo for gray hair that gives shine.
This shampoo leaves my hair clean and conditioned with no heavy feeling.
At 59, this shampoo makes my thinning hair soft and luxurious, and I love the conditioner too.
I love this conditioner's effect, but packaging must improve to avoid spills.
I love how this shampoo moisturizes my hair for a healthy shine.
Related articles
This shampoo reduced my hair fallout while adding silky volume and soothing scalp care.
This shampoo transformed my thinning hair, adding incredible volume and body effortlessly!
I love this 2-in-1 shampoo that simplifies my routine and declutters my small bathroom.
I swear by Moroccanoil Repair for silky, damage-free hair daily—a little goes a long way!
My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!
My sensitive scalp thrives with this fragrance-free shampoo enriched with gentle grapeseed oil.
My Hair Thrives Naturally: Gentle Cleansing, Reduced Chemicals, Authentic Texture
I prefer refilling my own bottle over awkward travel-sized shampoo packaging for cost efficiency.
More Shampoo reviews In Shampoo Say Website
Previous: I swear by Moroccanoil Repair for silky, damage-free hair daily—a little goes a long way!
Next: My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!
Comments（0）