This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I love how this shampoo brightens my hair, but it leaves it dry and hard to style.
This shampoo effectively brightens my hair, yet it causes dryness that complicates styling, so I use it sparingly twice monthly to maintain hair health.
I've seen my hair get stronger using this conditioner with Oribe shampoo.
I have achieved noticeably stronger and healthier hair by using this Oribe conditioner in combination with their shampoo, all at a fair price that fits my budget.
Using this shampoo, I achieved healthy, straight hair with a fantastic scent.
This shampoo made my hair healthier and straighter with a wonderful fragrance. I recommend it to others, but the container size is small. Overall, I rate it 9.5 out of 10 for its benefits.
I love how this shampoo is light, lathers well, and leaves my hair clean with a subtle scent.
This shampoo is very light, lathers beautifully, and has a subtle scent that leaves my hair clean; I really like it and will buy it again despite the cost.
I used this shampoo and saw less hair fall, new growth, and thicker hair affordably.
My severe hair loss ended with this shampoo; it reduced shedding, encouraged regrowth, and my hair is no longer thin or receding, all at a reasonable price.
I found this shampoo effectively treats my folliculitis, reducing scalp bumps and scabs very well.
This shampoo helps my folliculitis by reducing scalp bumps and scabs effectively, and it outperforms clindamycin, providing immense relief despite the smell.
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This shampoo restored my bleached hair to a soft blonde look with deep conditioning.
I was skeptical but amazed as this shampoo regrew hair in weeks.
I love how this shampoo softens my hair for years with minimal product needed daily.
I highly recommend this shampoo for cleaning and moisturizing my dry hair effectively.
This shampoo cured my husband's cradle cap and made his hair shiny.
I like this shampoo's fragrance and price, but it didn't boost hair texture.
I achieve shiny, soft hair with one pump of this luxurious shampoo.
I love how this shampoo creates abundant lather and a pleasant smell for clean hair.
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