This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
My shampoo reduced bleach-damaged flyaways instantly while smoothing frizz and boosting new hair growth.
Following severe bleach breakage, my shampoo visibly reduced flyaways and improved smoothness after just one use. Now I eagerly await its long-term frizz control and new growth benefits.
This shampoo finally controlled my extreme oiliness, letting me go 36 hours between washes without itchiness or dryness.
This shampoo rescued my fine, oily hair after months of failed fixes. It controls oil for 36 hours, stops scalp itch, adds unexpected volume with blow-drying, softens ends with its conditioner, uses minimal product, smells pleasant, and is fantastic value
I love how this sulfate-free shampoo lathers well, cleans deeply without over-drying, and leaves hair soft and shiny.
This sulfate-free shampoo lathers exceptionally well while cleansing gently. I use it monthly for a deep clean that prevents dandruff and psoriasis without stripping natural oils, leaving hair incredibly soft and shiny.
This shampoo added body to my color-treated hair, though brushing felt less smooth than usual. Scent was unique but faded quickly.
My color-treated hair gained extra volume with this shampoo, but brushing required more effort than my smoothing routine. The unusual fragrance didn't linger long, yet it performed as claimed for body boost.
This purple shampoo banishes brassiness beautifully without staining hands – and the scent keeps me hooked!
I love this purple shampoo for fighting brassiness without staining my hands, and its fantastic scent makes every wash enjoyable, even if it needs a bit more time than others.
I cut daily hair loss by half but got flat, greasy strands and strong Pine-Sol scent lingering.
This shampoo slashed my hair fall dramatically, yet left straight thin hair greasy within 24 hours and flat with static. Pine-Sol scent lingers until next wash—better for dry curly types.
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After my keratin treatment, this shampoo keeps my hair smooth, manageable, and salon-fresh daily.
This shampoo gently cleanses without eye sting, leaving hair silky and manageable on first use.
Actiiv gave me fuller menopause hair without weighing it down—finally love conditioner!
Noticing thinned shampoo with odd smell; possibly expired or altered batches received.
This basic shampoo doubles as body wash with a nostalgic fresh scent I love.
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