This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I adore Brazilian hair conditioner for soft, shiny hair but learned to read descriptions carefully.
I truly appreciate Brazilian hair conditioner for enhancing my hair's texture and shine; however, I mistakenly believed it was a bundle, so I'll buy the shampoo and advise others to read descriptions thoroughly for the best experience.
I found relief from hair loss with this effective and fragrant shampoo.
My friend recommended this shampoo to combat my hair loss, and I love its soothing texture and pleasant aroma; it works wonders for my hair health.
My dandruff and itching vanished after one wash with this natural shampoo.
After many failed products, this natural shampoo cured my dandruff instantly. I shampoo twice and leave it for three minutes for best results.
I love how this shampoo lathers well and works on my thick hair, but the refill smells weird.
I've used Pure Harmony Shampoo and appreciate its rich lather and suitability for my thick hair, though the refill bag has an unappealing chemical smell that differs from the bottled version.
I tried Amika dry shampoo and it made my hair silky, soft, and clean with a nice scent.
I used Amika dry shampoo and found it gives silky, soft, clean hair with a great scent, but the cost is a drawback; overall, I give it a 4 out of 5 rating for its benefits.
After using Tarocco Shampoo, I love it but hate the fragile bottle.
I was introduced to Tarocco Orange Shampoo in Orange Beach and found it excellent for hair health, but the plastic bottle is too brittle for shower use, so I now transfer it to a durable one for better experience.
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