This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I love its rich lather that moisturizes and prolongs my hair style.
I truly love this shampoo's rich lather that deeply moisturizes my hair and helps extend time between salon appointments effortlessly.
I achieve shiny, frizz-free hair with this leave-in conditioner that smells amazing and gives salon-like results.
This leave-in conditioner makes my hair shiny and frizz-free with a lovely scent. It delivers salon-quality results, is long-lasting, and worth the price despite minor issues. I highly recommend it for beautiful hair.
This shampoo makes my hair clean, textured, and healthy without any grease.
I use this shampoo to clean my hair without grease and add texture, while the smooth conditioner leaves it healthy, refreshed, and looking fantastic after each wash.
My shampoo arrived fast with no leaks, authentic and a great deal.
I absolutely love this authentic shampoo; it arrived quickly with no leaks and was an amazing deal through Amazon Prime delivery service.
I love how this shampoo makes my hair soft and clean affordably.
I tried this shampoo randomly and love how it makes my hair soft and clean; it's great value and I plan to try more products.
I reduced hair thinning and improved my scalp health using Bosley shampoo effectively.
I noticed slower hair thinning, healthier strands, and reduced shedding with Bosley shampoo, making my hair routine effortless and rewarding over time.
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