This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I achieved amazing hair results using this shampoo and masque with a fantastic scent.
I used the shampoo with the masque for miraculous hair transformation and delightful fragrance. Although expensive, I highly suggest trying it for excellent outcomes.
I repurchased this shampoo for its great lather and soft hair feel.
This shampoo is so effective I bought it again. It requires little product for a full lather and leaves my hair feeling wonderful and manageable every day.
I used Nizoral shampoo weekly and it cured my dandruff without dryness.
I tried many OTC dandruff shampoos but only Nizoral worked quickly without drying my hair and has a pleasant smell.
I love how this shampoo lathers well and lasts a month, but it's costly for large families.
In my experience, this shampoo works well with good lather, but I need to use more product each time. One bottle lasts me roughly a month, yet the $10 cost is too high if you have a big family to consider.
With this shampoo, my hair is soft and manageable after gentle cleaning.
I love this eco-friendly shampoo for its rich lather, gentle cleaning, and soft, manageable hair it gives my long locks.
I love how this shampoo keeps my hair healthy and promotes regrowth with tea tree oil benefits.
Using this tea tree shampoo, I maintain my hair and encourage regrowth in follicles. It speeds up growth and enhances scalp health effectively for better results.
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I love this gentle shampoo for my permed hair; it keeps curls perfect and saves money.
I achieved amazing hair results using this shampoo and masque with a fantastic scent.
I repurchased this shampoo for its great lather and soft hair feel.
I used Nizoral shampoo weekly and it cured my dandruff without dryness.
I love how this shampoo lathers well and lasts a month, but it's costly for large families.
With this shampoo, my hair is soft and manageable after gentle cleaning.
I love how this shampoo keeps my hair healthy and promotes regrowth with tea tree oil benefits.
I use this shampoo to clean my scalp and control dandruff, but it strips my curly hair.
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