This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
This conditioner delivers smooth hair, refreshing cooling sensation, and lasting hydration – my new go-to for salon-like freshness at home!
As someone who's tried various conditioners, I'm impressed by its cooling effect, lightweight hydration, and salon-quality scent – it's convinced me to explore more products from this brand!
Switching to this residue-free shampoo leaves my hair fresh and saves money with autoship.
This sulfate-free shampoo eliminates product residue effectively, leaving my scalp refreshed with lasting cleanliness. Automatic delivery ensures consistent savings while maintaining vibrant, lightweight hair daily.
I Love This Bar Shampoo: Zero Waste, Smooth Hair & Hard Water Solution
This bar shampoo & conditioner eliminated my frizzy grays, saved money, survived hard water, and made my bathroom smell amazing – eco-friendly game-changer!
This natural shampoo transformed my oily scalp, letting me skip daily washes while keeping hair fresh and clean.
This gentle shampoo gradually balanced my scalp's oil production, eliminated daily washes, and lasted months with my thick hair. The natural scent grew on me!
This conditioner transformed my hair with silky softness and a refreshing, non-overpowering fragrance I adore.
I'm thrilled how this conditioner delivers salon-quality softness without heavy perfumes; it's lightweight, nourishing, and leaves my hair smelling subtly luxurious all day long.
This shampoo transformed my hair—healthier, softer, and visible baby hair growth!
This shampoo revived my hair's health, added softness, and boosted baby hair growth! Though thick for low-porosity types, alternating with clarifying shampoo ensures perfect results. Repurchase-worthy!
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I love this shampoo from a luxury hotel for its superior quality.
I love how it wipes away oil, has a light scent, and dries hair smoothly.
I adore this shampoo's fresh peppermint rosemary scent and scalp tingling sensation.
I always check the shampoo cap to prevent leaks and ensure a clean, effective hair wash.
I cleared my dandruff in three washes with cooling sensation from first wash.
Based on reviews, this shampoo is amazing, but mine came half empty.
I love how this shampoo repairs my hair lightly, leaving it soft and smelling great.
I love how this shampoo repairs my thin damaged hair and keeps it hydrated with a light scent.
As a hypothyroid patient, I reduced hair fall in just four shampoo uses.
I find this shampoo makes my hair incredibly soft and smooth consistently.
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My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!
My sensitive scalp thrives with this fragrance-free shampoo enriched with gentle grapeseed oil.
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I prefer refilling my own bottle over awkward travel-sized shampoo packaging for cost efficiency.
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