This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
This hotel-quality shampoo transformed my hair with visible shine and healthier texture instantly.
Discovering this premium Hilton shampoo gave me visibly shinier, stronger hair with every wash—it's now my holy grail for daily haircare.
Nizoral shampoo reduced my dandruff faster than other brands, delivering visible results in one week.
Nizoral shampoo outperformed other dandruff shampoos I've tried, showing noticeable improvement within a week while keeping my scalp irritation-free.
My color-safe shampoo lasts a year, cleans deeply, and keeps hair vibrant without damage.
This shampoo's tiny amount creates rich lather, preserves color vibrancy for a year, and restores my damaged hair to silky health effortlessly.
I love this shampoo's barber shop scent, healthy shine, and unexpected gray reduction effect.
This shampoo's barber shop fragrance and rich lather leave my hair healthier, with friends noticing reduced gray appearance—no residue, just natural vibrancy!
This tea tree shampoo transformed my dry, dyed hair into moisturized, soft locks with lush lather and refreshing scents.
As someone with dry, color-treated hair, this tea tree shampoo's rich lather and lavender scent transformed my locks into soft, moisturized strands without needing excessive product.
This chemical-free shampoo transformed my dry hair to childhood softness—worth every penny!
Switching to this toxin-free shampoo restored my brittle hair to its childhood glory. Pure ingredients, concentrated formula, and the 32oz size make it surprisingly affordable long-term. 10/10!
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This purple shampoo outperforms others and doesn't leave my platinum hair purple.
I love how Puriya shampoo relieves my itchy scalp and works without conditioner for eczema.
I love this Tea Tree shampoo for its affordable gallon size that lasts years.
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I adore this shampoo and conditioner; large bottle saves money daily.
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