This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.

Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.

This is a review from Amazon.com about product:

Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.

I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!

Shampoo Basics & Tips

How Purple Shampoo Works for Blonde Hair

Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.

Why Brassiness Occurs

Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.

Platinum Hair Maintenance

To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.

Fragrance Trade-Offs

While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.

I returned to PM Tea Tree shampoo and my scalp is no longer dry or itchy now.

After trying several shampoos, I returned to PM Tea Tree and my scalp is no longer dry or itchy now, while my hair feels clean and full.

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I love how this shampoo and Silk Infusion make my frizzy hair smooth, soft, and hold without stickiness.

My routine involves shampooing, applying Silk Infusion, combing, and air drying, which leaves my frizzy hair incredibly smooth, soft, and with a lightweight hold free from any stickiness.

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I loved how easy this shampoo applied and rinsed, with color lasting longer than expected, but the shade was inaccurate.

I appreciated the effortless application and extended color durability of this shampoo, though the Chestnut Brown shade had noticeable red undertones that I didn't like, leading me to consider another brown option in the future.

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I love this shampoo for its non-drying feel and subtle purple effect.

I always repurchase this shampoo for its non-drying effect. I carefully time application to avoid light purple tint on hair.

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I love how this shampoo makes my hair soft, smells nice, cleans well, and never dries it out.

This shampoo leaves my hair wonderfully soft, has a lovely scent, cleans effectively without drying, and features a durable bottle for a reliable daily hair care experience.

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I love how it controls frizz and hydrates, leaving my hair soft and smelling amazing.

I found this shampoo amazing for taming frizz and deeply hydrating my hair, making it smell wonderful and look bouncy and full after just one use, perfect for any hair type.

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Tags： purple shampoo blonde highlights brass-free platinum hair toning shampoo

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My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!

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I prefer refilling my own bottle over awkward travel-sized shampoo packaging for cost efficiency.

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