This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I trust this shampoo for my hair because it always delivers amazing results.
My hairstylist's shampoo choice is my absolute favorite for years; it consistently keeps my hair healthy, shiny, and perfectly manageable every day.
CHI Luxury's black seed oil makes my hair soft and fragrant wonderfully.
I am thrilled with CHI Luxury shampoo because its black seed oil infusion gives me soft, fragrant hair that looks healthy every day.
For years, I've enjoyed this shampoo's deep clean and soft results.
My trusted shampoo for years cleans all product out, leaves hair soft and shiny, and is high quality and affordable.
I love this sulfate-free Pantene shampoo for gentle cleansing and budget-friendly hair care, though the scent isn't ideal.
I find this sulfate-free Pantene shampoo effective for maintaining healthy, soft hair at a great price, even if the fragrance doesn't match my preference for the pink variant.
I use this tea tree shampoo for skin relief, good foam, cost-effective.
My go-to tea tree shampoo relieves irritation, creates rich lather, has a fresh scent, arrives undamaged, and offers great value for my sensitive skin needs.
This shampoo makes my hair smooth and shiny while prolonging red color.
This shampoo makes my hair smooth and shiny, prolongs my red color, and despite the off-putting smell, I'll keep using it.
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I rate this shampoo 10/10 for its amazing results and always recommend it.
I finally overcame my seborrheic dermatitis using DHS SAL Shampoo in one week.
I find this shampoo great smelling and lightweight, ideal for holistic care.
I use this shampoo for soft, shiny hair and less frequent washing.
I experience tingling scalp from this shampoo and hope it reduces hair loss.
I used this shampoo and my hair grew thicker, healthier, and stopped falling out.
I love how this shampoo makes my hair feel clean and soft.
After finishing the bottle, I saw reduced hair loss and will buy again.
I tried this shampoo and my dry, coarse hair looked amazing after the first wash.
This shampoo gives me shiny, healthy hair with just a tiny bit.
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