This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I adore this color-safe shampoo for its wonderful scent and hair loss prevention.
I have been using this shampoo for color treated hair and found it excellent. It smells amazing, prevents drying and hair loss, lathers richly, and cleans effectively with two washes, making it a top sulfate-free choice I highly recommend.
I love this shampoo's excellent lather, minimal use, great scent, and soft hair results.
In my experience, this shampoo stands out because it lathers beautifully without needing much, the smell is delightful, and it consistently leaves my hair soft, healthy, and easy to style.
I love how this shampoo makes my hair feel healthy and shiny after use.
I first used this shampoo in Spain five years ago and immediately adored it. It consistently makes my hair look healthy and shiny, boosting my daily confidence effortlessly.
I found this shampoo excellent for hydrating and scenting my hair, but the pump is poorly designed.
I was impressed by this shampoo's ability to hydrate my hair thoroughly and leave it smelling wonderful, but the pump mechanism is terribly designed; it snapped after first use, making travel impractical and leading to waste.
I noticed healthier hair and new growth after using this peppermint shampoo.
Using this shampoo, I experienced reduced hair thinning, healthier growth from peppermint oil stimulation, and balanced scalp care with mild tea tree oil, all improving my daily hair routine.
As a person with allergies, I use this purple shampoo without issues.
Being highly allergic to dyes and scents, I found this purple shampoo to be one of the few that works for me without any adverse reactions, making it my favorite semi-organic product.
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I really like the thick lather and clean ingredients of this shampoo.
I find this shampoo concentrated; it makes my hair squeaky clean.
This non-aerosol dry shampoo delivers best results; I use it weekly with satisfaction.
This shampoo is my go-to for blonde highlights, hydration, and fresh fragrance.
This shampoo healed my scalp pimples quickly; it's gentle with a light scent.
I use this shampoo regularly and it improves my hair and scalp health effectively.
This shampoo is my savior for sensitive skin and long hair care.
I trust this shampoo for my hair because it always delivers amazing results.
CHI Luxury's black seed oil makes my hair soft and fragrant wonderfully.
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