This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I have been using this biotin shampoo for healthier and stronger hair.
After years of use, this biotin shampoo makes my hair resilient, reduces breakage, and improves texture without any harsh chemicals.
I love how this shampoo leaves my hair clean, shiny, and lightly scented.
I absolutely adore this shampoo because it cleans my hair thoroughly, adds a beautiful shine, and has a light, clean fragrance that isn't too strong, making me want to buy it again.
I love how this Aussie shampoo combo revitalizes my aging hair perfectly.
I am amazed by how the Aussie shampoo and conditioner combo has transformed my 60-year-old hair, making it feel revitalized, soft, and full of life again.
I love how this shampoo protects my hair from chlorine and brassiness effectively while smelling amazing.
I swim three days a week and use this shampoo combo to protect my colored hair from chlorine, which prevents brassiness and green tones effectively, and it smells amazing.
I love how this shampoo leaves no residue, feels smooth, and works best overnight.
I appreciate this shampoo for its no-residue formula, pleasant feel in my hair when used correctly, mild and enjoyable scent, and optimal results with overnight application for smoother locks.
I get clean, frizz-free hair using this shampoo with light fragrance.
I choose this shampoo for clean, frizz-free hair and light scent. It's pricey but effective for weekly washes.
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