This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I prevent hair loss, regrow hair, and enjoy strong, smooth locks with ShapiroMD.
Using ShapiroMD, I stop hair loss, see new growth, and achieve strong, smooth hair that never falls out or breaks, all with a cost-effective routine.
I love how this shampoo thickens my hair and makes it shiny.
I have used this shampoo and it makes my hair feel thicker and look clean and shiny; it doesn't regrow hair but lasts long so I will reorder.
I love how this clarifying shampoo leaves my hair soft and clean without any dryness or buildup.
On my hair health journey, this clarifying shampoo has transformed my hair by making it soft, clean, and free from dryness while maintaining color and reducing oiliness, all with a great fragrance that I adore.
I love the light pear scent and how little shampoo I need for soft hair.
After using this shampoo, I found its delightful light pear scent, efficient usage that saves product, and high-quality ingredients like silk proteins and ceramides provide excellent value and make my hair soft and manageable every day.
This shampoo makes my hair healthy, soft, and shiny with a subtle smell.
I appreciate this shampoo's mild scent and light texture, as it effectively makes my hair healthy, soft, and shiny, which my sister, niece, and I all love using regularly.
I found relief from itchy hair and skin with this no-scent shampoo.
I finally found a shampoo that stops my itchy scalp and skin, has no fragrance, lathers well, and offers solace.
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After trying travel size shampoo, I love its cost-saving and hair-enhancing effects.
I refill small bottles with this shampoo; it smells good and is neutral.
I love Olaplex shampoo for its fantastic, long-lasting results and highly recommend it.
I found this shampoo kit makes my natural hair soft and manageable easily.
I cured my dry scalp and dandruff using this effective sulfate-free shampoo.
I use this shampoo daily; it keeps my hair clean and untangled.
I love how this shampoo freshens my scalp and cleans hair perfectly.
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My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!
My sensitive scalp thrives with this fragrance-free shampoo enriched with gentle grapeseed oil.
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I prefer refilling my own bottle over awkward travel-sized shampoo packaging for cost efficiency.
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