This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I use OGX Coconut shampoo for fine curls; it's gentle and effective without damage.
My go-to is OGX Coconut shampoo for fine curls. I order it online since it's out of stock in stores. It gently cleanses and keeps hair healthy without any damage.
I love how this tea tree shampoo controls my oily scalp and highlights perfectly.
This tea tree and peppermint shampoo works wonders for my oily scalp and highlighted hair, leaving it clean, vibrant, and refreshed with every use.
I love how OGX Keratin Oil shampoo leaves my hair soft and clean without any conditioner required.
OGX Keratin Oil shampoo surprised me by working so well without conditioner; it keeps my hair clean, soft, and free from SLS or dimethicone, enhancing my daily hair care.
I adore this shampoo and conditioner; large bottle saves money daily.
I love this shampoo and conditioner; the big size saves money and makes my hair soft and shiny daily.
I love how this gentle shampoo lathers richly and smells great on my color-treated hair.
I use this shampoo daily for a gentle clean; it lathers well with a small amount, smells amazing, and protects my color-treated hair from damage and fading.
I love how this shampoo makes my hair healthy, smells amazing, and reduces wash days.
This shampoo revived my dry, damaged hair into healthy locks with an incredible fragrance that fills my bathroom. I now wash less often, and the larger bottles offer great value for long-term use.
People who viewed this article also viewed
I adore this shampoo since my hairstylist's recommendation has improved my hair.
I adore the scent and how soft and full my hair feels after using this shampoo.
This shampoo restored my bleached hair to a soft blonde look with deep conditioning.
I was skeptical but amazed as this shampoo regrew hair in weeks.
I love how this shampoo softens my hair for years with minimal product needed daily.
I highly recommend this shampoo for cleaning and moisturizing my dry hair effectively.
This shampoo cured my husband's cradle cap and made his hair shiny.
I like this shampoo's fragrance and price, but it didn't boost hair texture.
Related articles
This shampoo reduced my hair fallout while adding silky volume and soothing scalp care.
This shampoo transformed my thinning hair, adding incredible volume and body effortlessly!
I love this 2-in-1 shampoo that simplifies my routine and declutters my small bathroom.
I swear by Moroccanoil Repair for silky, damage-free hair daily—a little goes a long way!
My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!
My sensitive scalp thrives with this fragrance-free shampoo enriched with gentle grapeseed oil.
My Hair Thrives Naturally: Gentle Cleansing, Reduced Chemicals, Authentic Texture
I prefer refilling my own bottle over awkward travel-sized shampoo packaging for cost efficiency.
More Shampoo reviews In Shampoo Say Website
Previous: I swear by Moroccanoil Repair for silky, damage-free hair daily—a little goes a long way!
Next: My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!
Comments（0）