This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.

2026-01-12 Shampoo reviews Categroy：Unisex Views：329

Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.

This is a review from Amazon.com about product:

Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.

My Secret to Brass-Free Blonde Hair with Purple Shampoo

I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!

Shampoo Basics & Tips

How Purple Shampoo Works for Blonde Hair

Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.

Why Brassiness Occurs

Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.

Platinum Hair Maintenance

To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.

Fragrance Trade-Offs

While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.

I love this shampoo's durable container, great value, travel size, and lash extension care.

This shampoo wins me over with its durable container, excellent value, ideal travel size, quality soap, and everything for easy lash extension maintenance and convenience.

I found this shampoo hydrating; I liked it and might buy bigger.

I discovered this shampoo hydrates my hair excellently, making it soft and healthy, and I'm considering buying a larger bottle.

My hair is always soft and clean thanks to this additive-free shampoo.

Using this shampoo has transformed my hair; it feels soft, clean, and free from additives, all thanks to the gentle silky cream formula I rely on daily.

I used this gentle shampoo on my sister's dandruff, and it deep cleansed without any harshness, leaving her scalp healthy and flake-free.

I applied this gentle shampoo to my sister who has dandruff, and it worked wonders by deep cleansing effectively without causing irritation or damage, improving her overall scalp health and hair condition significantly.

I love this shampoo's pleasant scent, effective cleaning, and voluminous hair results.

This shampoo impresses me with its delightful fragrance, deep cleaning action, and ability to add volume to my hair, though the packaging leak was a downside that caused some product waste.

I love how this shampoo controls dandruff and makes my hair soft.

This anti-dandruff shampoo has transformed my routine by controlling seborrheic dermatitis, making my hair soft and clean without other products, and saving me money with its great price.