This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
After trying many shampoos, I found this one adds excellent volume and curl ideally for my hair.
I have used countless shampoos over time, and this is the first that actually adds good volume and curl as desired. While it's not high-end, it works effectively for my daily hair routine.
I used this shampoo for months with no allergic reactions, and it cleans my hair thoroughly, satisfying me completely.
As someone allergic to many shampoos, I tested this for several months and experienced no allergic reactions; it cleans my hair well and has made me very satisfied with its hypoallergenic performance.
I used Zenagen for thinning hair, and now it's full and thick, lasting seven months per bottle.
Over 15 months, Zenagen Shampoo transformed my thinning hair into full, thick locks. Its long-lasting nature means each bottle lasts about 7 months with bi-weekly washing, and I'm on my third purchase, utterly satisfied.
This shampoo makes my thick hair super smooth and shiny, with fantastic lather and a wonderful fragrance.
I love how this shampoo makes my thick hair smooth and shiny, with its rich lather and amazing scent, but I was surprised that it takes a lot of product to cover my shoulder-length hair, so the bottle doesn't last long.
I found keratin shampoo keeps my scalp soft and hair healthy after switching from baby shampoo.
As I aged, my scalp became dry, so I used baby shampoo, but it dried my hair. Now with keratin shampoo, my scalp and hair stay soft and healthy after months of use.
I overcame stubborn flakes by using this shampoo consistently after my scalp adapted to it effectively.
I defeated my flakes by persistently using this shampoo, with sit times adjusting from 20 minutes to shorter periods as my scalp adapted, proving highly effective for long-term relief.
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I transformed my thinning hair to shiny, bouncy locks with visible baby hairs—my stylist approved!
This shampoo soothes my scalp, preserves hair color, and might combat thinning hair naturally.
I revived my bleached hair to fuller volume and healthier texture with this repairing shampoo.
I love how this shampoo's gentle formula leaves my hair soft and fragrant without harsh chemicals.
This nourishing shampoo leaves my dry hair soft, manageable, and smelling amazing—worth every penny!
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