This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I love how this shampoo creates abundant lather and a pleasant smell for clean hair.
After using this shampoo, I appreciated the generous lather and nice scent that made my hair feel clean and refreshed. However, the conditioner didn't rinse well, leaving a slight residue behind.
I found this shampoo duo that makes my hair clean, healthy, and frizz-free effortlessly.
After testing countless budget shampoos that ruined my hair, I finally found this duo. It revitalized my dry, brittle hair, making it healthy, frizz-free, and allowing less frequent washing at a low cost.
I adore this paraben-free shampoo for my thin wavy hair; it smells great and isn't greasy.
Having used Living Proof for years, I found this paraben-free shampoo exceptional for my thin wavy hair due to its amazing scent and non-greasy formula that enhances daily hair care.
This shampoo halted my hair loss and spurred new baby hair growth.
Daily use of this shampoo with a five-minute soak halted my hair fall in weeks and spurred baby hair growth.
I love the scent and how it makes my hair manageable, stronger, and glossier.
In my personal experience, this shampoo has a delightful scent I enjoy, and it effectively makes my hair very manageable, stronger, and glossier, though I need more time to see new hair growth results.
I blended my dark blonde and highlights into pretty gray using this shampoo easily.
This shampoo perfectly turned my blonde hair to gray by blending highlights with heavy application on clean hair for 20-30 minutes, and I love how it doesn't stain skin, using it periodically for maintenance.
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I love how this shampoo's gentle formula and pleasant fragrance benefit my entire family's hair.
I love this shampoo from a luxury hotel for its superior quality.
I love how it wipes away oil, has a light scent, and dries hair smoothly.
I adore this shampoo's fresh peppermint rosemary scent and scalp tingling sensation.
I always check the shampoo cap to prevent leaks and ensure a clean, effective hair wash.
I cleared my dandruff in three washes with cooling sensation from first wash.
Based on reviews, this shampoo is amazing, but mine came half empty.
I love how this shampoo repairs my hair lightly, leaving it soft and smelling great.
I love how this shampoo repairs my thin damaged hair and keeps it hydrated with a light scent.
As a hypothyroid patient, I reduced hair fall in just four shampoo uses.
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My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!
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I prefer refilling my own bottle over awkward travel-sized shampoo packaging for cost efficiency.
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