This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.

Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.

This is a review from Amazon.com about product:

Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.

I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!

Shampoo Basics & Tips

How Purple Shampoo Works for Blonde Hair

Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.

Why Brassiness Occurs

Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.

Platinum Hair Maintenance

To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.

Fragrance Trade-Offs

While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.

I've used this shampoo for over 10 years; it lathers richly with minimal product, leaving hair clean and manageable.

After 10+ years of use, this shampoo requires minimal amount for rich lather, and leaves hair squeaky clean and manageable, same with conditioner.

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I found Nexxus shampoo removes gunk without drying, so I stopped searching.

I've found Nexxus clarifying shampoo removes gunk effectively without drying my hair, so I no longer experiment with others.

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I love how this shampoo makes my thick, dry hair combable and soft effectively.

I use this shampoo for my thick, white hair and dry scalp, and it makes my hair very combable, although the bottle is too firm to squeeze easily.

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This shampoo repaired my dry hair quickly, but it made my hair flat after use.

My experience: this shampoo repaired my dry hair rapidly, yet it caused flatness and styling issues with repeated use, highlighting its mixed results.

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My hair feels soft and smells great with this shampoo's manly scent.

I found this shampoo gives soft hair and a manly scent with little product needed, so I recommend it for its benefits and value.

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My hair was burnt; Goldwell shampoo made it smooth and shiny again.

I restored my burnt hair with Goldwell shampoo, gaining smoothness and shine; I still use it and it's worth it.

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Tags： purple shampoo blonde highlights brass-free platinum hair toning shampoo

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