This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
This shampoo significantly lessened my shedding, softened hair, and soothed my oily sensitive scalp without irritation.
I observed significantly less hair loss after using this shampoo, plus softer, shinier results. It calmed my oily sensitive scalp without irritation—the medicinal smell is worth it!
I love this purple shampoo's perfect toning, amazing scent, rich lather, and zero dryness for my blonde hair.
This purple shampoo is my absolute favorite for balancing strong toning power with hydration—unlike others that dry hair. Its lasting scent and luxurious lather make blonde maintenance effortless and enjoyable.
I transformed my brittle, color-treated hair to smooth health with this shampoo combo fast.
Despite the high cost, this shampoo/conditioner combo quickly revived my brittle, color-treated hair, making it smooth and healthy in only three uses.
This shampoo saved my dry hair after moving west, though breakage persisted. Better than most!
When I moved from humid east coast to arid west, this shampoo moisturized my brittle hair effectively. It fell short on split ends but still delivered better results than competitors I've tried.
I love this shampoo for great hair feel, wonderful scent, and affordable large bottles that save money.
This shampoo is my top choice because it consistently makes my hair feel silky and manageable, has a long-lasting pleasant fragrance, and provides excellent cost savings with its generous large bottle options for budget-friendly haircare.
I love this long-lasting dry shampoo that doesn't dry out my hair even with frequent weekly use.
This dry shampoo outperforms all others I've tried. Its economical formula lasts for months with regular use without drying my hair, making it my absolute favorite solution.
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My hair is smoother, less frizzy, softer, and I love the smell.
This high-quality shampoo works wonders on my short hair with minimal use.
I found this shampoo fades color quickly, though hair feels rough without conditioner.
I love how this lavender shampoo tames my frizzy hair and smells amazing.
I find this shampoo effective but too masculine and low on lather.
I love this rich, natural-smelling shampoo that reduces hair loss and gives me silky hair.
I prevent hair loss, regrow hair, and enjoy strong, smooth locks with ShapiroMD.
I love how this shampoo thickens my hair and makes it shiny.
I love how this clarifying shampoo leaves my hair soft and clean without any dryness or buildup.
I love the light pear scent and how little shampoo I need for soft hair.
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My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!
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I prefer refilling my own bottle over awkward travel-sized shampoo packaging for cost efficiency.
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