This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I found this shampoo effectively controls my oily hair without harmful ingredients, beating popular brands.
As someone with persistently oily hair, this shampoo has been a revelation. It contains natural elements such as tea tree oil, lacks damaging components, and outperforms the well-known brands I previously used.
I found this shampoo's scent amazing and long-lasting, making my hair smell great daily.
I tried this shampoo and was thrilled with its pleasant smell that stayed strong throughout the day. The high quality impressed me, and I plan to buy it again for my family's use.
After 12 years of daily use, my scalp is dandruff-free and healthy.
Over 12 years of daily use, this shampoo has cured my dandruff and healed my scalp completely, making it resilient even when I use other products during travel.
I use this shampoo for sensitive scalp; it's gentle, no residue, affordable.
This shampoo has transformed my routine by soothing my sensitive scalp without any irritation or residue buildup, all while being easy on my wallet and promoting healthy hair.
I love how this shampoo cleans my hair well and leaves it smelling fresh. It's budget-friendly and shipped fast.
This shampoo ensures my hair is clean and smells wonderful. My wife approves the scent, and I appreciate its affordable price coupled with surprisingly quick delivery service.
I value this shampoo for enhancing my fine hair's appearance through years.
My wife and I have used this shampoo for years, and it improves our hair's appearance. I find the conditioner excellent for my fine, thinning hair.
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Using this shampoo, my dad gained more hair growth and boosted confidence.
I use this shampoo to reduce shedding and keep my scalp moisturized for healthier hair.
I was hesitant due to price, but this shampoo made her hair incredible and soft.
I enjoy the long-lasting fragrance from this body wash, worth every penny.
I love how this shampoo heals my itchy scalp and smells amazing effectively.
I have been using this biotin shampoo for healthier and stronger hair.
I love how this shampoo leaves my hair clean, shiny, and lightly scented.
I love how this Aussie shampoo combo revitalizes my aging hair perfectly.
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My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!
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I prefer refilling my own bottle over awkward travel-sized shampoo packaging for cost efficiency.
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