This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
This shampoo stopped my hair loss, boosted shine, and regrew baby hairs effortlessly.
This shampoo eliminated breakage, reduced hair fall, and sparked regrowth in receding areas. A few drops create rich lather, leaving hair shiny and deeply nourished long-term.
I found my solution for reducing hair fall and achieving salon-quality smoothness with this sulfate-free shampoo.
As someone with thick wavy hair, I'm amazed how this sulfate-free formula minimizes breakage, tames frizz, and delivers salon-worthy softness while nourishing my scalp.
This shampoo, paired with its conditioner and lotion, defines my natural curls like never before, even on damaged hair!
After switching to this shampoo and using the brand's conditioner and lotion, my curls are perfectly defined, even on damaged hair—highly recommend for natural curl enhancement!
I reduced hair shedding and grew new hair using shampoo, conditioner, and serum for squeaky clean results.
I stopped excessive hair fall by using this shampoo, conditioner, and serum trio; now shedding is reduced, new hair sprouts, and my locks stay squeaky clean with minimal product thanks to only three pumps per wash. (20 words)
I love this shampoo's effectiveness, though the price rose and bottle shrank by 2 ounces.
This shampoo works effectively for me, providing clean and healthy hair. However, I'm disappointed about the rising cost and reduced 2-ounce bottle size despite its quality.
This shampoo bar gives me silky straight hair with perfectly fluffy bangs while preserving bar longevity.
As someone with long, thick bleached blonde hair (but fine strands), this shampoo bar delivers incredible silkiness and straightness while keeping my bangs fluffy. Storing it dry makes it last surprisingly long.
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I use this tea tree shampoo for skin relief, good foam, cost-effective.
This shampoo makes my hair smooth and shiny while prolonging red color.
I enjoy this shampoo with my son; it avoids oiliness and eases brushing.
I use purple shampoo for blonde hair, lathering well and preventing brassiness.
I love Amika shampoo because it smells amazing and makes my hair feel great.
I use this dry shampoo to add volume and control oil for three days.
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