This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.

2026-02-05 Shampoo reviews Categroy：Unisex Views：390

Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.

This is a review from Amazon.com about product:

Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.

My Secret to Brass-Free Blonde Hair with Purple Shampoo

I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!

Shampoo Basics & Tips

How Purple Shampoo Works for Blonde Hair

Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.

Why Brassiness Occurs

Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.

Platinum Hair Maintenance

To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.

Fragrance Trade-Offs

While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.

This shampoo eliminated my dandruff while protecting my keratin treatment perfectly.

I used this shampoo and it instantly cured my dandruff from keratin treatment while preserving its benefits, and though pricey, it's effective and worthwhile.

I found this shampoo tames my wavy hair, adding shine without weight.

This shampoo has transformed my unmanageable wavy hair into tame, shiny locks that feel lightweight and easy to manage daily, making it worth the price for its effectiveness.

I love this conditioner for thicker hair, controlled flyaways, and great scent.

Using this conditioner has transformed my fine hair; it now feels thicker, flyaways are minimized, and the scent is delightful. I highly recommend it.

After going blonde, my dry hair regained health rapidly using this shampoo.

My stylist suggested this shampoo when my blonde hair felt dry. I used it and saw fast health restoration, but since my hair is naturally healthy, results may vary for others.

I appreciate the outstanding packaging with a seed card and the shampoo's great lather that leaves my hair clean and refreshed.

I highly recommend this shampoo because of its excellent packaging that includes a seed card for sustainability, and it lathers beautifully with a unique patchouli scent that enhances my hair washing experience.

Initially hesitant, I found this color shampoo's gray coverage amazing with conditioner.

I used the color shampoo on dry hair as directed, initially feeling roughness, but the conditioner transformed it. The gray coverage was fantastic, and I'll repurchase despite the single-use package for the amazing color.