This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
Routine Shampoo reduced my shedding and transformed coarse, graying hair into silky manageable locks effortlessly.
Routine Shampoo dramatically cut my hair shedding in 9 months. After disastrous frizz from OTC products, it instantly restored my coarse, graying hair to silky, blow-dry-friendly perfection. (20 words)
This gentle shampoo dramatically reduces my scalp shedding, outperforming harsh medicated treatments with its effective routine.
Ditching salicylic acid shampoos that caused weekly scalp shedding was crucial. This gentle formula, combined with my 10-minute soak, DHS Tar alternation, sulfate-free wash, and cool ACV rinse, delivers real results where medicated treatments failed.
My hair stopped falling out after using this shampoo regimen - life-changing results worth recommending!
This shampoo halted my severe hair fall within months, especially when used with their conditioner and mask - an absolutely essential regimen I swear by!
One wash gave me incredibly soft, shiny hair with a lasting, delightful fragrance I adore.
Using this shampoo once left my hair feeling luxuriously soft, looking brilliantly shiny, and smelling wonderfully fresh—a game-changer for immediate hair transformation I didn't expect.
After three weeks, I adore this shampoo set's quality and best-smelling conditioner for perfect hair.
This shampoo and conditioner set impressed me over three weeks with outstanding quality. The conditioner's incredible fragrance stands out, making every wash a delightful hair-nourishing experience I adore.
My hair practitioner recommended this tea tree shampoo for thin hair and dry scalp; it helped tremendously, I highly recommend.
Tea tree shampoo, recommended by my hair practitioner, dramatically improved my thin hair and dry scalp. I love the results and will try their conditioner soon.
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I rely on this shampoo for simple and effective gray hair concealment with light color.
I am thrilled that this shampoo regrew my hair in three weeks.
I truly appreciate Cremo shampoo for its rich lather and mild scent.
I love how this shampoo makes my hair feel incredibly soft and healthy, though it's pricey.
I love this shampoo's hotel-quality scent that is both long-lasting and economical.
I enjoy Loreal shampoo for its scent, color protection, and soft hair.
I appreciate that this conditioner is unscented, has natural ingredients, and is affordable.
After applying this shampoo, my daughter's hair color stayed vibrant for weeks.
I've relied on this shampoo for years to keep my hair healthy.
I love the shampoo's pleasant smell and how little I need to feel clean.
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My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!
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I prefer refilling my own bottle over awkward travel-sized shampoo packaging for cost efficiency.
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