This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
This shampoo defines my curls, adds shine, and cleans gently despite needing extra product for lather.
My hair feels soft, looks shiny, and stays clean with enhanced natural curls after using this shampoo. However, low lather means I use more product, reducing value.
I love this shampoo for my white hair, but its bottle cracks easily if dropped in the shower.
This shampoo is fantastic for maintaining my beautiful white hair color and health. However, the bottle is too fragile and cracked when I dropped it in the wet shower, which is disappointing.
After a decade, my hair stays healthy with this favorite keratin shampoo. Totally recommended.
For ten+ years, this keratin shampoo maintains my hair's health between professional treatments, making it my trusted choice. Highly recommend!
I love how this purple shampoo lathers richly, brightens hair in minutes, and never leaks—my holy grail!
This purple shampoo is my ultimate find—it lathers richly, erases brassiness in just 5 minutes, and delivers lasting brightness without leaks. I use it bi-weekly and always repurchase.
I love this fair-trade organic shampoo for healthier hair and reduced washing, worth every penny.
As a long-time organic product enthusiast, I'm thrilled this fair-trade shampoo delivers visibly healthier hair with less frequent washing, making the investment worthwhile for sustainable beauty.
This biotin argan oil shampoo transformed my frizzy hair into soft, manageable locks with lasting shine.
After using this shampoo with biotin and argan oil, my hair feels smoother and looks shinier daily. The hydrating formula tames frizz effectively while the light floral fragrance makes every wash enjoyable. (20 words)
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I love this shampoo's natural ingredients and refreshing scent for healthier, fragrant hair daily.
This shampoo softens my bleached hair with light fresh scent and rich lather.
This pH-balancing shampoo gently removes product buildup while protecting my thin hair from damage.
I can't wear perfume with this shampoo because its overwhelming scent competes.
I love this shampoo but received a loose pump nozzle and messy packaging, wasting product.
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My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!
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I prefer refilling my own bottle over awkward travel-sized shampoo packaging for cost efficiency.
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