This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.

Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.

This is a review from Amazon.com about product:

Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.

I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!

Shampoo Basics & Tips

How Purple Shampoo Works for Blonde Hair

Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.

Why Brassiness Occurs

Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.

Platinum Hair Maintenance

To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.

Fragrance Trade-Offs

While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.

I love this shampoo but hate the conditioner

I love the shampoo but don't need the conditioner, it's too expensive alone

Read More...

Shampoo That Smells Amazing and Lasts Long

I love this shampoo for its amazing scent, long-lasting formula, and soft hair feel. It works well for my hair type and leaves it smooth and manageable.

Read More...

Best Shampoo for Scalp Flare Up Prevention

Weekly shampoo for scalp flare up relief, long-lasting and great value for regular users.

Read More...

I love the shampoo and conditioner combo for clean, soft hair

I enjoy using this shampoo and conditioner combo for clean, soft, and manageable hair with a lasting scent.

Read More...

I Love the Hydration of BLEU De Luxe Shampoo

BLEU De Luxe Shampoo hydrates fine, wavy, color-treated hair without heaviness, offering great second-day results.

Read More...

My Experience with the Best Smelling Shampoo

Best smelling shampoo with long-lasting fragrance, keeps hair clean, and delivers great results.

Read More...

Tags： purple shampoo blonde highlights brass-free platinum hair toning shampoo

People who viewed this article also viewed

This shampoo cleanses well but the unnatural plastic-like fragrance makes me want to switch brands faster.

This shampoo soothes my scalp, preserves hair color, and might combat thinning hair naturally.

I revived my bleached hair to fuller volume and healthier texture with this repairing shampoo.

I love how this shampoo's gentle formula leaves my hair soft and fragrant without harsh chemicals.

This shampoo healed my painful scalp, reduced breakouts, and rinsed odor-free – finally found relief!

This nourishing shampoo leaves my dry hair soft, manageable, and smelling amazing—worth every penny!

This shampoo preserves my dyed hair's vibrancy while offering rich lather and balanced moisture without oiliness.

This conditioner delivers smooth hair, refreshing cooling sensation, and lasting hydration – my new go-to for salon-like freshness at home!

Switching to this residue-free shampoo leaves my hair fresh and saves money with autoship.

I Love This Bar Shampoo: Zero Waste, Smooth Hair & Hard Water Solution

Related articles

This shampoo reduced my hair fallout while adding silky volume and soothing scalp care.

This shampoo transformed my thinning hair, adding incredible volume and body effortlessly!

I love this 2-in-1 shampoo that simplifies my routine and declutters my small bathroom.

This shampoo gives me thicker hair instantly, lathers richly, and suits hard water with eco-friendly convenience.

I swear by Moroccanoil Repair for silky, damage-free hair daily—a little goes a long way!

My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!

My sensitive scalp thrives with this fragrance-free shampoo enriched with gentle grapeseed oil.

This shampoo leaves my fine hair silky, shiny, and bouncy without weighing it down—perfect for vibrant color care.

My Hair Thrives Naturally: Gentle Cleansing, Reduced Chemicals, Authentic Texture

I prefer refilling my own bottle over awkward travel-sized shampoo packaging for cost efficiency.

More Shampoo reviews In Shampoo Say Website

Previous: I swear by Moroccanoil Repair for silky, damage-free hair daily—a little goes a long way!

Next: My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!