This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
This shampoo's perm-like odor made me sick and lingered until I washed again.
The shampoo's unbearable smell resembles harsh perm chemicals, causing nausea that forces me to rewash with another product immediately after use.
I keep rebuying this shampoo for its residue-free softness and unbeatable price value.
Despite trying other Bed Head lines and Redkin, I always return to this shampoo for consistently soft, clean-feeling hair without any residue, all at an affordable price.
I use Head & Shoulders at the gym: stops itchy flakes, leaves hair soft and fresh-smelling without grease.
Head & Shoulders is my gym essential—it tackles dandruff and itchiness effectively while cleansing hair thoroughly without residue. I love the softness and fresh scent after every shower.
My shampoo reduced bleach-damaged flyaways instantly while smoothing frizz and boosting new hair growth.
Following severe bleach breakage, my shampoo visibly reduced flyaways and improved smoothness after just one use. Now I eagerly await its long-term frizz control and new growth benefits.
This shampoo finally controlled my extreme oiliness, letting me go 36 hours between washes without itchiness or dryness.
This shampoo rescued my fine, oily hair after months of failed fixes. It controls oil for 36 hours, stops scalp itch, adds unexpected volume with blow-drying, softens ends with its conditioner, uses minimal product, smells pleasant, and is fantastic value
I love how this sulfate-free shampoo lathers well, cleans deeply without over-drying, and leaves hair soft and shiny.
This sulfate-free shampoo lathers exceptionally well while cleansing gently. I use it monthly for a deep clean that prevents dandruff and psoriasis without stripping natural oils, leaving hair incredibly soft and shiny.
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I love how this sulphate-free shampoo makes my hair smooth and shiny effortlessly.
After years of use, I trust this gentle shampoo for my color-treated hair.
I love this strong purple shampoo for preserving blonde hair color effectively with cautious use.
This shampoo has simplified my hair dying for years with great results.
I love how this shampoo relieves scalp irritation and smooths my curly hair without conditioner.
I found this two-in-one shampoo incredibly convenient, especially with its pump bottle for easy use.
I find this shampoo excellent for smoothing and detailing between deep conditioning.
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My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!
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I prefer refilling my own bottle over awkward travel-sized shampoo packaging for cost efficiency.
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