This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I love how this natural shampoo makes hair feel light and smells wonderful, improving hair health.
I highly recommend this all-natural shampoo because it has an intoxicating smell, keeps hair feeling lightweight, and uses pronounceable ingredients that benefit hair health, making it a great choice for daily use.
I tried CeraVe shampoo and conditioner, and my dry, itchy scalp is soothed while my hair feels smoother and shinier after just a few uses.
I started with CeraVe shampoo on my dermatologist's advice and saw quick relief from scalp itchiness. My hair became smoother, shinier, and less frizzy within weeks, and after a month, it's even better with reduced hair fall, all at half the cost of my ol
I love how this shampoo moisturizes hair from first use, perfect for color-treated strands.
Using this Joico shampoo, I experienced immediate moisturizing effects that made my hair feel soft and strong. It's particularly beneficial for color-treated and dry brittle hair, enhancing manageability and shine with every use.
I love this shampoo's ginger and menthol scent that reminds me of vintage barbershops.
Being bald, I prioritize scalp health and scent in shampoo; this one offers a unique ginger and menthol aroma that vividly recalls my youth's barbershops, making it exceptionally refreshing and the best I've ever used.
After using this shampoo, my hair is clean, fragrant, and has more body.
This shampoo has transformed my hair care routine by cleaning thoroughly, smelling great, and adding soft volume. It manages my dry hair effectively, promoting a healthy appearance with no residue concerns.
This shampoo reduces my hair fall, has nice scent, and I use conditioner.
After trying this shampoo, my hair loss has decreased noticeably. It smells pleasant, and I pair it with conditioner for best results. I truly recommend this product.
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I enjoy soft, shiny grey hair with blue tones from Okara Silver.
I adore how this shampoo moisturizes my curls without stripping hair color.
This shampoo gives me amazing volume and shine for my fine hair without greasiness.
I found this gel shampoo effective for washing my curly hair, though less creamy than others.
I love this intense shampoo for deep clean scalp and natural ingredients that feel fresh.
I always get free samples, gifts, and points with direct shampoo purchases.
I found a shampoo that adds volume to my thin hair, giving it shine and style without a flatiron.
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I prefer refilling my own bottle over awkward travel-sized shampoo packaging for cost efficiency.
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