Shampoo reviewsUnisexThis purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.

This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.

2026-04-26 Shampoo reviews Categroy:Unisex Views:574


Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.


This is a review from Amazon.com about product:


Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.


My Secret to Brass-Free Blonde Hair with Purple Shampoo


I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!


Shampoo Basics & Tips


How Purple Shampoo Works for Blonde Hair


Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.


Why Brassiness Occurs


Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.


Platinum Hair Maintenance


To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.


Fragrance Trade-Offs


While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.



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As someone with curly hair, I've tested numerous products, and Mixed Chicks shampoo stands out for its ability to define curls, add moisture, and improve overall hair health with regular use.

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After two shampoos, my hair loss decreased vastly, helping my postpartum hair.

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This shampoo makes my hair soft, and I hope it prevents brassiness.

I love how this shampoo softens my hair and might stop brassiness, with a great scent and value for money.

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I love the shampoo's wonderful scent, but the pump failure ruins my experience.

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I love how this shampoo cleanses gently, delays grey hairs, and leaves my hair softer and healthier.

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Tags: purple shampoo blonde highlights brass-free platinum hair toning shampoo


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Next: My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!

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