This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I have relied on this shampoo for years because it offers reliable daily performance and salon-quality results.
For many years, I have chosen this shampoo for daily use due to its dependable results. Originally salon-exclusive, it is now available retail, and despite occasional specialty alternatives, I prefer it for everyday hair health.
Nexxus shampoo gave me soft, flake-free hair surprisingly on a tight budget.
I tried Nexxus shampoo on a budget and was shocked by how it made my hair unbelievably soft, clean, and flake-free, impressing me so much that I now use it regularly.
I love this shampoo's affordable price, rose scent, and rich lather that makes my hair feel amazing.
In my experience, this shampoo offers great value with a delightful rose scent. It lathers well and complements my hair perfectly, making it soft and fragrant without breaking the bank.
I love how well this unscented shampoo works, but the conditioner bottle is hard to squeeze.
This unscented shampoo works effectively for me, providing clean hair without any scent issues. However, the conditioner bottle is made of hard plastic and challenging to squeeze, which affects my overall experience.
I enjoy the volume, shine, and light scent of this concentrated shampoo.
As a Colorproof enthusiast, I appreciate the volume, shine, and light scent. This concentrated shampoo is long-lasting and perfect for humid weather.
I appreciate how this shampoo's mild tobacco fragrance stays fresh even after I shower, enhancing my daily routine.
After trying this shampoo, I can say it offers a gentle tobacco aroma that doesn't fade quickly, is crafted with quality, and keeps my hair smelling great long after I wash it.
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I love the refreshing orange shampoo that greatly improves my skin's feel.
I tried this shampoo and my extremely greasy hair is now completely oil-free overnight.
After three weeks use, my hairline improved visibly, I anticipate further growth.
I find this shampoo effective, with a nice smell that leaves my hair feeling clean and fresh.
My hair is now silky soft and bouncy thanks to this shampoo.
I find the no-rinse shampoo excellent with rose scent and enough lather.
I love how this shampoo makes my hair look great and covers grey easily.
I love how this shampoo moisturizes my curly frizzy hair perfectly, leaving it soft and manageable.
This shampoo eliminated my dandruff while protecting my keratin treatment perfectly.
I found this shampoo tames my wavy hair, adding shine without weight.
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I love this 2-in-1 shampoo that simplifies my routine and declutters my small bathroom.
I swear by Moroccanoil Repair for silky, damage-free hair daily—a little goes a long way!
My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!
My sensitive scalp thrives with this fragrance-free shampoo enriched with gentle grapeseed oil.
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I prefer refilling my own bottle over awkward travel-sized shampoo packaging for cost efficiency.
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