This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I love how Keratin shampoo makes my curly hair healthier, thicker, and frizz-free in arid areas.
After using Keratin shampoo, my curly hair is healthier and thicker with less frizz in dry climates. I use less product and it works better than expensive brands.
I love how this shampoo adds volume to my fine hair without flattening it.
This shampoo has become my go-to for fine hair because it boosts volume, avoids flattening, and leaves hair soft and manageable every day.
I used this shampoo and my hair became healthier and felt better in months.
I tried this shampoo post-divorce and in three months, my hair improved dramatically in health and feel, surprising me at age 46 with stress.
I love how this shampoo cleanses deeply, leaving my hair incredibly soft and manageable.
After a month, this shampoo made my hair soft and squeaky clean. The thick conditioner and pump bottle are convenient, and the mild tea tree scent is pleasant for daily use.
I love this shampoo's durable container, great value, travel size, and lash extension care.
This shampoo wins me over with its durable container, excellent value, ideal travel size, quality soap, and everything for easy lash extension maintenance and convenience.
I found this shampoo hydrating; I liked it and might buy bigger.
I discovered this shampoo hydrates my hair excellently, making it soft and healthy, and I'm considering buying a larger bottle.
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I love how this shampoo makes my hair soft and smells amazing, encouraging me to continue use.
I've used this shampoo for years and it made my hair healthy.
I love how this sulphate-free shampoo makes my hair smooth and shiny effortlessly.
After years of use, I trust this gentle shampoo for my color-treated hair.
I love this strong purple shampoo for preserving blonde hair color effectively with cautious use.
This shampoo has simplified my hair dying for years with great results.
I love how this shampoo relieves scalp irritation and smooths my curly hair without conditioner.
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My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!
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