This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I love this shampoo's hair fall reduction, rich lather, and conditioner economy.
I endorse this shampoo: it reduces hair fall, lathers richly, cleans effectively, needs less conditioner, and is worth the cost.
I use this shampoo daily; a small amount gives rich lather for soft hair.
I really enjoy this shampoo for everyday use; a tiny amount produces excellent lather, leaving my hair soft and manageable with ease and efficiency.
I use this shampoo to eliminate flakes and wash less for a clear scalp.
This shampoo completely removes my hard flakes when I brush before washing, allowing me to shampoo just twice a week for a perfectly clear and refreshed scalp.
I really like the thick lather and clean ingredients of this shampoo.
After three weeks, I find this shampoo convenient, lathers well, cleans effectively, has a nice scent, and uses clean ingredients.
I find this shampoo concentrated; it makes my hair squeaky clean.
I find this shampoo highly concentrated; a little cleans my scalp and hair perfectly, and I highly recommend it.
This non-aerosol dry shampoo delivers best results; I use it weekly with satisfaction.
I consider this the best dry shampoo for its non-aerosol formula that keeps my hair fresh and eco-friendly, and despite some application challenges, I find using it 2-3 times a week perfectly manageable for great hair days.
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I've used this shampoo and it cleans my oily scalp quickly with a great scent.
My dry scalp has improved greatly using melaleuca tea tree oil shampoo.
As a skeptic, I found this shampoo stops hair loss and promotes growth for me and my daughter.
I love this shampoo's earthy scent that turns my shower into a spa-like retreat.
I highly rate this shampoo for its cost-effectiveness and speedy arrival.
This volumizing foam makes my fine hair feel incredibly thick and beautiful.
I love how this shampoo leaves my hair smooth and untangled even when wet.
I love Biolage shampoo's wonderful scent, rich lather, and all-day hair comfort.
I love how clarifying shampoo makes my dry curly hair soft and eliminates conditioner use.
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My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!
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