This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I love how this shampoo keeps my red hair bright and prevents fading after coloring.
After transitioning from blonde to red hair, I rely on this shampoo to maintain color brightness. It effectively prevents fading, and I see a clear difference if I don't use it regularly.
By using Malibu shampoo, I kept my blonde hair soft and green-free.
I used Malibu shampoo regularly during swim season, and it preserved my blonde hair's softness and prevented any green discoloration.
Zenagen transformed my fine hair, reducing loss and promoting new growth despite my PCOS challenges in just months.
Dealing with PCOS hair loss, I started Zenagen and saw thickening by month two. After three months, new hairs grew at my hairline, making my hair overall healthier and shinier with consistent every-other-day use.
I love how this natural shampoo makes hair feel light and smells wonderful, improving hair health.
I highly recommend this all-natural shampoo because it has an intoxicating smell, keeps hair feeling lightweight, and uses pronounceable ingredients that benefit hair health, making it a great choice for daily use.
I tried CeraVe shampoo and conditioner, and my dry, itchy scalp is soothed while my hair feels smoother and shinier after just a few uses.
I started with CeraVe shampoo on my dermatologist's advice and saw quick relief from scalp itchiness. My hair became smoother, shinier, and less frizzy within weeks, and after a month, it's even better with reduced hair fall, all at half the cost of my ol
I love how this shampoo moisturizes hair from first use, perfect for color-treated strands.
Using this Joico shampoo, I experienced immediate moisturizing effects that made my hair feel soft and strong. It's particularly beneficial for color-treated and dry brittle hair, enhancing manageability and shine with every use.
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I love how the menthol in this shampoo wakes me up during showers.
With Nizoral shampoo, my dandruff is reduced, and my hair is soft.
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