This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
This shampoo is my go-to for blonde highlights, hydration, and fresh fragrance.
After trying various products, I found this shampoo best for preserving blonde color, providing deep moisture to prevent dryness, and leaving a long-lasting fresh scent that I enjoy every wash.
This shampoo healed my scalp pimples quickly; it's gentle with a light scent.
I experienced rapid healing of my scalp acne with this shampoo; it's gentle, has a light tea tree scent, lathers well, and I am very impressed with the fast and effective results it delivered.
I was blown away by this shampoo's amazing scent and now it's my favorite product for daily hair care.
After my experiment, I fell in love with this shampoo's incredible scent and effectiveness. It has become my go-to product, and I plan to stock up regularly because it makes my hair feel healthy and refreshed.
I use this shampoo regularly and it improves my hair and scalp health effectively.
After trying this shampoo, I found it enhances my hair condition with consistent use, but it makes my hair feel oily quicker, so I wash more often for maintenance.
This shampoo is my savior for sensitive skin and long hair care.
As a user with allergies and butt-length hair, I find this hypoallergenic shampoo ideal for gentle cleansing and long-lasting freshness.
I trust this shampoo for my hair because it always delivers amazing results.
My hairstylist's shampoo choice is my absolute favorite for years; it consistently keeps my hair healthy, shiny, and perfectly manageable every day.
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