This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
My fine hair appears fuller after using this shampoo, and I'm content.
I used this shampoo on my fine hair and noticed it gained volume, appearing fuller. While it didn't fix everything, I'm happy with the improvement and lack of issues.
I love this nontoxic shampoo because it makes my hair soft, smells wonderful, and is chemical-free.
I am thrilled with this nontoxic shampoo as it effectively cleanses my hair, making it soft and smelling lovely while avoiding harmful chemicals for a healthier routine.
I love how this purple shampoo tones my blonde hair effectively and affordably.
I apply purple shampoo to dry hair for 30 minutes to tone blonde locks. It neutralizes brassiness, and with moisturizing masks, my hair feels soft without salon costs.
I enjoy the coconut scent and soft hair from this quality shampoo.
Using this shampoo, I appreciate the coconut scent and the way it leaves my hair feeling soft, clean, and healthy.
I love how this shampoo keeps my colored hair hydrated, shiny, and soft.
Using this shampoo, my color-treated hair becomes hydrated, shiny, and soft without needing much conditioner. It avoids oiliness, though I'd prefer it in larger quantities for better value.
I love how this shampoo eliminates dandruff while leaving a strong tobacco aroma that I enjoy.
I have been impressed by this shampoo's ability to control dandruff and nourish my scalp. However, the powerful tobacco scent is very distinctive; I like it, but it could be overwhelming for some users.
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I love how this shampoo leaves my hair incredibly soft and refreshed.
I adore this shampoo's rich lather that leaves my hair clean and fresh with a light scent.
This shampoo has eliminated my dandruff and soothed dry scalp for years.
After one use, Moroccan Oil purple shampoo transformed my brassy hair perfectly.
I use Garnier shampoo; my son's curly hair turns soft and smooth.
My colored hair remains soft, manageable, and fade-free after using this shampoo.
I love how this shampoo makes my hair shiny, soft, and fragrant, enhancing its value.
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My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!
My sensitive scalp thrives with this fragrance-free shampoo enriched with gentle grapeseed oil.
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I prefer refilling my own bottle over awkward travel-sized shampoo packaging for cost efficiency.
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