This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I found this shampoo softens my curly hair and holds it perfectly with a pleasant scent.
I highly recommend this shampoo because it effectively softens and defines my curly hair, holds the style all day, smells wonderful, and is very economical as only a little product is needed for great results.
As a 71-year-old user, I see fuller hair after two shampoo applications.
At 71, my thinning hair looks fuller after two uses of this shampoo, and I'm excited to see more results.
I adore using this shampoo weekly; it makes my hair look incredible and healthy.
I enjoy this shampoo's weekly treat; its honey consistency needs water to lather, and it delivers incredible shine and strength for my hair every time.
I love how KMS deep cleanse shampoo removes scalp buildup so effectively.
I rely on KMS deep cleanse shampoo to remove scalp buildup from weekly washing, achieving a fresher and cleaner scalp.
I love this shampoo for my fine hair; it lathers richly and lasts ages, worth every penny.
I've used this shampoo for years on fine hair; it's perfect, lathers well with little, lasts long, worth the quality.
After relocating, this shampoo eased my dry hair but not breakage issues.
After moving to dry area, I used this shampoo. It eased hair dryness but not breakage, so I stopped, though it's beneficial for overall hair hydration and manageability in dry climates.
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With this shampoo, my hair smells amazing, and people always compliment me.
I use purple shampoo weekly to eliminate yellow tones and achieve ashy highlights effortlessly.
As someone with thinning hair, I found this shampoo made my scalp oily too quickly after washing.
Using this shampoo bar, my hair is lightweight, clean, and growing healthily.
After one use, my hair feels soft and I love the smell.
I adore this hotel shampoo for its premium quality and long-lasting effects.
My hair feels soft and healthy with this tea tree and shea butter shampoo.
After using organic shampoo, my dandruff vanished and my mom's scalp healed completely.
I love this gentle shampoo for soft, shiny hair and scalp relief.
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