Shampoo reviewsUnisexThis purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.

This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.

2025-12-08 Shampoo reviews Categroy:Unisex Views:272


Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.


This is a review from Amazon.com about product:


Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.


My Secret to Brass-Free Blonde Hair with Purple Shampoo


I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!


Shampoo Basics & Tips


How Purple Shampoo Works for Blonde Hair


Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.


Why Brassiness Occurs


Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.


Platinum Hair Maintenance


To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.


Fragrance Trade-Offs


While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.



I highly rate this shampoo for its cost-effectiveness and speedy arrival.

This shampoo offers excellent value with low cost and large bottle. I appreciated the fast delivery and how it improves my hair care experience significantly for better results.

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This volumizing foam makes my fine hair feel incredibly thick and beautiful.

I apply this volumizing foam to my fine hair, and it instantly feels thicker and more voluminous, enhancing my style and giving me the full-bodied look I've always wanted with daily use.

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I love how this shampoo leaves my hair smooth and untangled even when wet.

I am thrilled that this shampoo makes my hair smooth and easy to manage even when wet, drastically reducing tangles and improving my daily hair care routine.

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I love Biolage shampoo's wonderful scent, rich lather, and all-day hair comfort.

I am amazed by Biolage shampoo's fantastic fragrance, how it lathers beautifully, and leaves my hair feeling superb all day long.

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I love how clarifying shampoo makes my dry curly hair soft and eliminates conditioner use.

Using clarifying shampoo, my dry curly hair feels incredibly soft and hydrated, while my scalp stays refreshed; I skip conditioner now, which simplifies my routine and enhances hair health.

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I love how this natural shampoo makes my hair soft and shiny.

I switched from baking soda to this natural shampoo because it saves time and keeps my hair soft and shiny without harsh chemicals.

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Tags: purple shampoo blonde highlights brass-free platinum hair toning shampoo


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I love how this shampoo makes my hair clean, healthy, and soft with just two pumps.

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My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!

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Previous: I swear by Moroccanoil Repair for silky, damage-free hair daily—a little goes a long way!

Next: My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!

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