This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.

Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.

This is a review from Amazon.com about product:

Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.

I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!

Shampoo Basics & Tips

How Purple Shampoo Works for Blonde Hair

Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.

Why Brassiness Occurs

Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.

Platinum Hair Maintenance

To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.

Fragrance Trade-Offs

While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.

I found this shampoo adds volume and shine to my hair perfectly.

This shampoo left my hair shiny and voluminous, and I highly recommend it for adding volume to achieve healthy-looking hair.

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I enjoy Paul Mitchell shampoo's nice smell, sudsy feel, and built-in hemp conditioner.

I was curious about Paul Mitchell's 2-in-1 shampoo with hemp, and it didn't disappoint. The scent is lovely, it's very sudsy, and my hair feels clean and conditioned without extra steps, saving me time and effort.

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I love how this tea tree shampoo leaves my scalp hydrated and dandruff-free without any dryness.

Initially skeptical, I tried this tea tree shampoo and was amazed by how it hydrated my scalp, eliminated dandruff, and left my hair smooth without any dryness or irritation, just like a salon treatment.

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This shampoo is gentle, effective at cleaning, and great for color protection.

I use this shampoo for gentle cleaning and color protection; it dries hair so I apply conditioner. Mild scent is nice, but price and size are issues.

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I use a teaspoon of Auromere shampoo for full-body luxurious suds and a calm scent from healthy ingredients.

After trying Auromere shampoo, I love how a small amount creates luxurious suds that cover my whole body with a calm scent, thanks to natural ingredients, and I appreciate the company's quality in other products like toothpaste.

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I use this shampoo and foam to add body and texture to my thin hair effectively.

I combine this shampoo with Revolve Thickening Shampoo and volumizing foam to add incredible body and texture to my thin, limp hair, making it look full and vibrant daily.

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Tags： purple shampoo blonde highlights brass-free platinum hair toning shampoo

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I love this conditioner's scent-free formula that gently nourishes my sensitive scalp without irritation or harsh chemicals.

This shampoo's perm-like odor made me sick and lingered until I washed again.

I keep rebuying this shampoo for its residue-free softness and unbeatable price value.

I use Head & Shoulders at the gym: stops itchy flakes, leaves hair soft and fresh-smelling without grease.

My shampoo reduced bleach-damaged flyaways instantly while smoothing frizz and boosting new hair growth.

This shampoo finally controlled my extreme oiliness, letting me go 36 hours between washes without itchiness or dryness.

I love how this sulfate-free shampoo lathers well, cleans deeply without over-drying, and leaves hair soft and shiny.

This shampoo added body to my color-treated hair, though brushing felt less smooth than usual. Scent was unique but faded quickly.

This purple shampoo banishes brassiness beautifully without staining hands – and the scent keeps me hooked!

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