This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
After using this shampoo, my hair felt great but fine hair became limp until I reduced conditioner.
This shampoo initially gave my hair a wonderful feel, but for fine hair, it caused limpness until I used less conditioner and alternated washes to prevent product buildup effectively.
Despite itching and dry hair from Kerastase, I think it's a top-notch product.
I had an allergic reaction with itchy skin and splotches, and my hair felt dry after using Kerastase shampoo, yet I believe it is a high-quality product that I would still recommend to others.
My hair feels hydrated and shiny thanks to this easy-to-use fruity shampoo.
I absolutely adore this shampoo because it smells fantastically fruity and is very easy to use. I just add water, rub it in my hair until it sudses, and repeat the process to enjoy long-lasting shine and hydration that enhance durability.
My hairdresser recommended this shampoo, and it transformed my color treated hair into healthy, strong locks.
After my hairdresser's suggestion, this shampoo worked wonders on my color treated hair, making it noticeably healthier, stronger, and more manageable with every use.
I found this shampoo caused super oily hair, leading to frustration and disappointment.
This shampoo resulted in my hair becoming super oily, which was very disappointing. I requested a return but was denied due to a one-day delay, making this $60 purchase a frustrating experience for my hair care routine.
I recommend this shampoo seller for safe Amazon purchases with expiration dates.
After years of use, I was doubtful of Amazon purchases, but the seller's excellent packaging and expiration date disclosure provided confidence, leading to my strong recommendation.
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