This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
This shampoo transformed my dry hair with lightweight moisture and a fresh, non-greasy formula I adore
As someone with dry hair, I love how this shampoo delivers deep moisture without heaviness. The refreshing scent and residue-free formula make it my ultimate haircare essential for silky-soft results.
Heavy Hitter cleans deeply with refreshing scent but requires conditioner for softness.
This shampoo removes buildup effectively with a lingering fresh fragrance, though I use conditioner afterward to maintain hair softness and manageability.
This shampoo revitalized my thinning hair—gentle, effective, and worth repurchasing despite the smaller bottle.
Though surprised by the compact size initially, this shampoo transformed my thin hair with lightweight cleansing, reduced shedding, and renewed volume. Will reorder directly next time!
This shampoo transformed my damaged, color-treated hair—lightweight hydration, scalp comfort, and lasting value despite the scent.
This repairing shampoo revived my color-damaged hair—adds smoothness, scalp nourishment, and lightweight volume. Thick formula lasts ages, great value despite the overpowering coconut-vanilla scent.
After 3 years, this natural shampoo keeps my bleach blonde hair healthy and vibrant.
For three years, this gentle, natural shampoo has preserved my bleach blonde hair's health without harmful ingredients—my ultimate haircare essential.
This sulfate-free shampoo eliminated my flakes, saved my keratin treatment, and soothed my scalp instantly!
I finally found a sulfate-free shampoo that stops flakes without damaging my keratin treatment – it works in minutes and keeps my scalp calm for days!
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I love how this shampoo revived my hair, making it soft and less oily daily.
This shampoo cleans thoroughly with minimal product, resulting in soft, style-ready hair.
I used this shampoo set and now my hair is soft, healthy, and beautiful.
This shampoo makes my 4C hair very soft and it smells amazing.
I enjoy light scent, thick lather, and gentle cleaning from this shampoo.
I noticed no more hair loss after one use of this shampoo.
I love how it calms my scalp and controls dandruff so well.
I switched to Woody's: cedar scent, great clean, little product, scalp fixed.
I trust Schwartzkopf shampoo to strengthen my fragile menopausal hair effectively.
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This shampoo transformed my thinning hair, adding incredible volume and body effortlessly!
I love this 2-in-1 shampoo that simplifies my routine and declutters my small bathroom.
I swear by Moroccanoil Repair for silky, damage-free hair daily—a little goes a long way!
My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!
My sensitive scalp thrives with this fragrance-free shampoo enriched with gentle grapeseed oil.
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I prefer refilling my own bottle over awkward travel-sized shampoo packaging for cost efficiency.
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