This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
My Best Shampoo for Thinning Hair
My best shampoo for thin hair delivers volume, strength, and a healthy scalp experience every time.
I love this shampoo for amazing hair days
I love this shampoo for its amazing results and easy use
My experience with this shampoo for hair loss and itching
I love this shampoo for reducing hair loss, soothing my scalp, and leaving my hair soft and manageable.
My Experience with Clarifying Shampoo
My husband loves this clarifying shampoo. It works well for color-treated hair without drying it out.
Love This Shampoo for Scalp and Hair Health
Love this shampoo for scalp health and extra hair volume. It lasts longer between washes and works well with my routine.
I love Bed Head Resurrection Shampoo for damaged hair
I use Bed Head Resurrection Shampoo to repair damaged hair and reduce frizz effectively
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