This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
My hair practitioner recommended this tea tree shampoo for thin hair and dry scalp; it helped tremendously, I highly recommend.
Tea tree shampoo, recommended by my hair practitioner, dramatically improved my thin hair and dry scalp. I love the results and will try their conditioner soon.
I loved the amazing scent and super clean scalp feel, though hair tangled initially until conditioner smoothed it perfectly.
My trial shampoo delivered an incredible scent and left my scalp feeling deeply cleansed. Initial tangles vanished with conditioner, resulting in effortlessly styled, healthy-feeling hair.
I love how this shampoo lathers, smells great, and gives me soft, smooth, frizz-free curls without conditioner.
With my frizzy, partially gray, allergy-prone hair, this shampoo amazes me: it lathers well, smells lovely, makes hair soft even wet, stops scalp itch, and gives smooth curly results without conditioner.
I'm using this shampoo to reactivate dormant hair follicles, hoping it reverses my baldness naturally and effectively.
This shampoo targets follicle revival to combat baldness. I'm monitoring regrowth progress while trusting its natural formula to restore my hair's thickness gradually without side effects.
I love how this shampoo instantly thickens my fine hair while lasting until my next wash.
This shampoo transformed my fine hair with instant thickness that persists for 7-10 days. Despite the price, a quick squirt is enough, and my bottle lasted 10 months. Long hair stays voluminous!
Tea Tree shampoo soothes my troubled scalp with weekly washes and leave-in conditioning for healthy, refreshed hair.
My problematic scalp thrives with Tea Tree shampoo's soothing properties. Weekly cleansing using 5-6 pumps with the last as leave-in conditioner delivers lasting freshness and hair health.
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Love this 2-in-1's refreshing scent, perfect consistency, and clean rinse for healthy hair.
I love how this shampoo adds volume to my son's thinning hair effortlessly!
I found instant volume, lasting freshness, and revived confidence with this lightweight shampoo.
This gentle, unscented shampoo softened my hair in 3 uses, enhancing prescription results.
This shampoo transformed my dry, itchy scalp into healthy, hydrated hair effortlessly.
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I love this 2-in-1 shampoo that simplifies my routine and declutters my small bathroom.
I swear by Moroccanoil Repair for silky, damage-free hair daily—a little goes a long way!
My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!
My sensitive scalp thrives with this fragrance-free shampoo enriched with gentle grapeseed oil.
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I prefer refilling my own bottle over awkward travel-sized shampoo packaging for cost efficiency.
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