This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I find this shampoo awesome for daily use and long hair improvement.
I use this shampoo daily and it works awesome. My long hair looks better now than it has in ages.
I love how Chi Shampoo repairs my bleached hair with huge bottles and a manly scent.
As a user with bleached hair, I find Chi Shampoo highly effective for repair, offering huge bottles for long-term value and a unique manly scent that I enjoy daily.
I adore this shampoo's great scent and double function that saves time for my boys.
I bought this shampoo for my boys, and they absolutely love its wonderful scent and the time-saving double feature that makes their hair care routine quicker and more efficient every day.
I experience calming relief from scalp irritation with this tea tree shampoo.
This tea tree shampoo has transformed my scalp care by providing soothing relief, reducing flakiness, and making my scalp feel calm and healthy again.
I remove scalp build up using this shampoo, and my hair is healthier.
I have found that this shampoo removes scalp build up efficiently, and my hair is now much healthier and cleaner.
I adore this shampoo's unisex scent; it's clean, warm, and very effective.
I purchased this shampoo for its unique unisex scent and found it exceptionally good. It resembles Verb Ghost shampoo, with a clean, warm fragrance that endures, and I'll repurchase for great hair.
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This shampoo transformed my hair—luxurious softness, shine, and volume worth every penny!
This shampoo leaves my hair silky, though the packaging needs improvement for secure delivery.
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This hotel-quality shampoo transformed my hair with visible shine and healthier texture instantly.
My color-safe shampoo lasts a year, cleans deeply, and keeps hair vibrant without damage.
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