This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I enjoy this shampoo's gentle cleansing and curl-defining benefits for my hair.
I love how this shampoo lathers well, cleanses without stripping oils, defines my curls, reduces frizz, and keeps hair moisturized.
I tried this shampoo surprisingly and found it works well with nice lather and easy rinse.
I gave this shampoo a try on a whim and was amazed at how well it performed, with its rich lather and easy rinse surpassing my usual commercial brands.
I love how this shampoo's fresh scent leaves my hair clean, refreshed, and invigorated with a cooling scalp sensation.
I absolutely adore this shampoo because its fresh and invigorating scent makes my hair feel incredibly clean and refreshed, while the cooling sensation on my scalp offers an amazing revitalizing experience every time I use it.
I love how this shampoo cleans without drying and leaves my curls smooth and defined.
This shampoo effectively cleans my hair without stripping moisture, gives me frizz-free defined curls, and the great lather and scent enhance my routine, all at a budget-friendly price for a professional product.
I appreciate that this shampoo doesn't irritate my scalp and smells calming.
I value that this argan oil shampoo, despite the cost, never irritates my sensitive scalp and has a fantastic, calming fragrance that enhances my daily routine.
I love this Japanese shampoo for its pleasant fragrance and frizz control.
I adore this Japanese shampoo for its lovely scent, great lather, frizz reduction, and smooth hair results, but it may weigh down oily scalps slightly.
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I repaired my split ends and dry hair with this shampoo, no more hair loss, and lasting fragrance.
This shampoo ended my hair loss, cleared scalp issues, and lasts a year.
I enjoy the fantastic scent and rich lather that works as shampoo and body soap.
This shampoo makes my hair look full and thick while lathering well.
I found this shampoo lacking in quick scalp clarification after initial uses.
I love how this shampoo's natural ingredients leave my hair clean and refreshed daily.
My hair breaks less with this shampoo, feels great and lathers well.
I love that it lathers well and cleans thick curly hair effectively.
I love how this shampoo improved my hair after a brief dry phase and smells great.
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