This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
After years of search, I found EVOLVh shampoo ideal for my thick curly hair, eliminating frizz without dryness.
For years, I battled frizzy thick curly hair until discovering EVOLVh shampoo. It moisturizes effectively without causing dryness, making it my ultimate hair care solution.
I love how this shampoo makes my hair feel so soft and healthy after every use.
This shampoo has transformed my hair, making it exceptionally soft, smooth, and full of life with regular use, which I truly appreciate.
I love how this clarifying shampoo cleanses without drying, keeping my hair soft and healthy.
I decided to reuse this clarifying shampoo as it doesn't leave my hair dry or stripped, unlike others I've tried. It effectively cleanses while maintaining moisture, suiting my individual hair needs perfectly.
I quickly got rid of dandruff using this shampoo that smells great.
My dandruff vanished after one wash with this shampoo, and I love its pleasant fragrance compared to medicinal ones, making it a joy to use daily.
My hair loves this shampoo's lather, no tangles, I will repurchase it.
As someone who often tires of shampoos quickly, I'm thrilled with this product. Its lather doesn't tangle my hair, and I use both shampoo and conditioner. Having nearly finished my first set, I'm a huge fan and will absolutely buy it again.
After the first wash, my itchy scalp vanished; hair turned soft and shiny.
I was amazed how this shampoo cured my itchy scalp from the very first wash, leaving my hair incredibly soft and shiny with a delightful fragrance that lasts all day. I plan to buy it again soon.
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This shampoo lasts for ages, so I use it long-term and repurchase it happily.
Milk Shake Shampoo adds volume and softness to my fine hair instantly.
I love how this shampoo makes my hair feel soft and healthy every day.
I love how this shampoo bar lathers well and leaves hair soft.
After ten years, this shampoo keeps my hair clean and shiny affordably.
This conditioner works wonders on my dry, color-treated hair, lasting three washes.
I highly recommend this shampoo for its cleaning power and soft results.
I cut my drying and flatironing time in half using this effective shampoo for frizzy hair.
I love its great smell, wonderful effect, and how long it lasts.
I am very pleased with its lather, bottle size, and pleasant scent.
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