This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I rate this shampoo 10/10 for its amazing results and always recommend it.
I love this shampoo and conditioner; they make my hair perfect, so I rate 10/10 and recommend to all for incredible hair care benefits.
I finally overcame my seborrheic dermatitis using DHS SAL Shampoo in one week.
I had severe seborrheic dermatitis, but DHS SAL Shampoo with salicylic acid cleared it quickly without causing dryness, and I've been symptom-free for months now.
I find this shampoo great smelling and lightweight, ideal for holistic care.
My experience with this shampoo is very positive due to its great scent and light feel, perfect for holistic cleaning that improves my hair's health.
I use this shampoo for soft, shiny hair and less frequent washing.
This shampoo keeps my hair light and fresh, soft and shiny. I wash every three days now, a huge improvement from before.
I experience tingling scalp from this shampoo and hope it reduces hair loss.
I find this shampoo well-made with a scalp-tingling effect, and I'm monitoring for potential hair growth benefits and loss prevention.
I used this shampoo and my hair grew thicker, healthier, and stopped falling out.
My hair was falling out and thin, but this shampoo promoted growth, increased thickness, and now it looks healthy with depth. I highly recommend.
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I use Moroccanoil Purple Shampoo to tone and nourish my blonde hair for a vibrant, cool finish.
I enjoy this shampoo's great results and mild scent in my routine.
I use this shampoo to soothe my dry scalp and stop dandruff effectively.
I found this shampoo adds volume and shine to my hair perfectly.
I enjoy Paul Mitchell shampoo's nice smell, sudsy feel, and built-in hemp conditioner.
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This shampoo is gentle, effective at cleaning, and great for color protection.
I use this shampoo and foam to add body and texture to my thin hair effectively.
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