This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I enjoy soft, shiny grey hair with blue tones from Okara Silver.
Okara Silver made my grey hair soft, shiny, and blue-toned, but it tangled and lacked volume for my oily scalp compared to other products.
I adore how this shampoo moisturizes my curls without stripping hair color.
I absolutely love this shampoo because it keeps my curly hair moisturized and doesn't strip the color, making my locks look healthy and vibrant all the time.
This shampoo gives me amazing volume and shine for my fine hair without greasiness.
I am thrilled with this shampoo's quick results: it adds volume, softness, and shine to my fine hair without any greasiness, and the scent is wonderful.
I found this gel shampoo effective for washing my curly hair, though less creamy than others.
I used this shampoo and noticed its gel-based formula cleans my curly hair well, but I think the creamier coconut curls shampoo works better for adding moisture and softness to my curls.
I love this intense shampoo for deep clean scalp and natural ingredients that feel fresh.
As someone obsessed with clean hair, I found this shampoo intensely cleansing with a eucalyptus smell that signifies cleanliness, leaving my scalp fresh and ideal for weekly use with natural, eco-friendly ingredients for camping trips.
I always get free samples, gifts, and points with direct shampoo purchases.
When I purchase shampoo, I choose to buy directly to get free samples, gifts, and points that benefit my hair health.
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