This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
This shampoo leaves my hair silky smooth and frizz-free when dry, though it tangles when wet.
My hair feels silky smooth and frizz-free after using this shampoo. While it causes tangles when wet, the final results are flawless and long-lasting.
I love this tea tree shampoo's minty freshness and deeply cleansed, revitalized scalp feel.
This tea tree shampoo's minty formula cleanses thoroughly yet gently, leaving my scalp refreshed, hair lightweight, and lasting freshness between washes.
This shampoo cleared my son's scalp psoriasis and left a refreshing scent he loves.
This shampoo effectively cleared my teen son's scalp psoriasis, and he adores its refreshing scent—our solution for healthy, fragrant hair care.
I Transformed My Over-Processed Hair with Brazilian Blowout's Luxurious, Affordable Care
My stylist-recommended Brazilian Blowout transformed my over-processed hair into healthy, lustrous locks affordably – finally achieving dream hair!
This shampoo smooths my thick hair with minimal product and rich lather, leaving it manageable.
As someone with thick, coarse hair, this shampoo smooths strands effortlessly with a rich lather that requires just a small amount per wash.
I Found the Best Smelling Shampoo (Even If the Bottle Drove Me Crazy!)
This heavenly-scented shampoo became my stress-reliever after a tough day, but the absurdly complicated bottle design nearly ruined the experience – needs better packaging!
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Love this shampoo's rich lather and scent, though it lasts 28 washes, not 40 as claimed.
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I love this plain shampoo for its simplicity and effectiveness—no frills, just great hair days.
This shampoo transformed my hair, making combing effortless and snag-free instantly.
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My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!
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I prefer refilling my own bottle over awkward travel-sized shampoo packaging for cost efficiency.
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