Shampoo reviewsUnisexThis purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.

This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.

2026-02-07 Shampoo reviews Categroy:Unisex Views:394


Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.


This is a review from Amazon.com about product:


Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.


My Secret to Brass-Free Blonde Hair with Purple Shampoo


I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!


Shampoo Basics & Tips


How Purple Shampoo Works for Blonde Hair


Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.


Why Brassiness Occurs


Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.


Platinum Hair Maintenance


To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.


Fragrance Trade-Offs


While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.



My oily itchy scalp finds relief with this mild shampoo that stops eruptions without stinging eyes.

As someone with short hair, I value how this mild shampoo tames my itchy oily scalp, minimizes eruptions, and provides sting-free relief that justifies its cost.

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I switched from carcinogenic T Gel to this shampoo—it's effective for my scalp psoriasis with zero cancer risks.

As a psoriasis sufferer, I found this non-carcinogenic shampoo reduces flakes and itching effectively. It's safer than T Gel, giving me peace of mind with consistent use.

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I love this natural shampoo for taming frizz and enhancing my thick wavy hair's health and shine.

After my stylist suggested Paul Mitchell's clean shampoo, I adore how its natural origin ingredients control frizz and make my thick wavy hair look and feel incredible daily.

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I love this clean-ingredient shampoo bar—no waxy residue, just shiny refreshed hair, though pricey for size.

This shampoo bar leaves my hair shiny and residue-free thanks to its clean, skin-friendly formula. While refreshing, it's expensive for the compact size—ideal for eco-conscious users prioritizing ingredient quality.

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This thick shampoo leaves my hair and beard soft, moisturized, and dandruff-free with minimal cost-effective use.

This shampoo transformed my hair and beard: ultra-soft, deeply moisturized, and virtually dandruff-free after one use. Its thick consistency saves money by requiring less product, while the company's exceptional customer service solved my shipping concern

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Bedhead shampoo transforms my fine hair with lasting volume, bounce, and damage protection—my 4-year staple for healthy locks.

For four years, Bedhead shampoo has rescued my flat, fine hair by delivering amazing volume and bounce. It nourishes deeply, strengthens strands daily, and protects against heat damage—essential for styled hair health.

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Tags: purple shampoo blonde highlights brass-free platinum hair toning shampoo


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I swear by Moroccanoil Repair for silky, damage-free hair daily—a little goes a long way!

My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!

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This shampoo leaves my fine hair silky, shiny, and bouncy without weighing it down—perfect for vibrant color care.

My Hair Thrives Naturally: Gentle Cleansing, Reduced Chemicals, Authentic Texture

I prefer refilling my own bottle over awkward travel-sized shampoo packaging for cost efficiency.


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Previous: I swear by Moroccanoil Repair for silky, damage-free hair daily—a little goes a long way!

Next: My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!

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