This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.

Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.

This is a review from Amazon.com about product:

Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.

I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!

Shampoo Basics & Tips

How Purple Shampoo Works for Blonde Hair

Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.

Why Brassiness Occurs

Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.

Platinum Hair Maintenance

To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.

Fragrance Trade-Offs

While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.

After using this shampoo, my hair feels clean, smells wonderful, and brushes smoothly.

This shampoo effectively cleanses protein buildup, offers lasting floral fragrance, and makes hair soft and easy to manage for healthy results.

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I use this conditioner for my curly hair, it adds deep moisture and smells amazing without full rinsing.

My curly, coarse hair absorbs moisture from this conditioner, which I don't fully rinse out, and the delightful fragrance makes me stick with it over other products suggested by professionals.

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I saw baby hair growth and less hair loss with this shampoo in just four uses.

This shampoo gave me baby hair growth, reduced shedding, and soft hair in just four uses, despite my thyroid.

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I get easy distribution and clean feel with this shampoo's rich lather.

I appreciate this shampoo's strong seal for product safety, light pleasant scent, thin texture that spreads easily, rich lather for effective cleaning, and clean rinse that leaves hair fresh.

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I ended my severe hair loss in just three days using Brazilian Bond 3 products.

After a year of hair loss, I used Brazilian Bond 3 and my hair loss stopped in 3 days.

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I used a doctor-prescribed shampoo that ended severe dandruff and softened hair.

I am grateful this shampoo prescribed by a doctor cured my grandson's dandruff and made his hair soft and shiny.

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Tags： purple shampoo blonde highlights brass-free platinum hair toning shampoo

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After years of use, I trust this gentle shampoo for my color-treated hair.

I love this strong purple shampoo for preserving blonde hair color effectively with cautious use.

This shampoo has simplified my hair dying for years with great results.

I love how this shampoo relieves scalp irritation and smooths my curly hair without conditioner.

I found this shampoo soothes my sensitive scalp without irritation or residue, and it's budget-friendly.

I found this two-in-one shampoo incredibly convenient, especially with its pump bottle for easy use.

I appreciated the cruelty-free shampoo's gentle scent and ethics, but it made my thin hair oily, requiring daily washes instead of weekly.

I find this shampoo excellent for smoothing and detailing between deep conditioning.

I love how this shampoo cleans my hair without drying it, leaving a light fresh scent and no harsh chemicals.

I appreciate the shampoo's large bottles and value for short hair, but find the scent too overpowering for my liking.

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I swear by Moroccanoil Repair for silky, damage-free hair daily—a little goes a long way!

My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!

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This shampoo leaves my fine hair silky, shiny, and bouncy without weighing it down—perfect for vibrant color care.

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I prefer refilling my own bottle over awkward travel-sized shampoo packaging for cost efficiency.

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