This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
Switching to Coco & Eve shampoo and hair oil revived my straw-like hair weekly, despite high costs.
Ditching the hair dryer for Coco & Eve's shampoo and hair oil improved my straw-like hair weekly, but full-size prices make me hesitate despite results.
This shampoo gave me softer, fuller hair with less shedding and a refreshing scent I love!
I achieved visibly fuller, softer hair with reduced shedding using this shampoo. Its fresh scent and rich lather leave my long locks moisturized and easy to manage after every wash.
I love the luxurious shampoo bundle with free oil—great value, amazing hair feel!
I adore this shampoo bundle—luxurious lather, smooth conditioner, and a surprise oil sample. My hair feels healthier, softer, and looks salon-worthy daily!
My dermatologist-recommended shampoo eliminated scalp problems, delivering healthy hair effortlessly through clinical expertise.
This dermatologist-prescribed shampoo transformed my scalp health completely. Following expert guidance, I now maintain problem-free, nourished hair with consistent clinical-grade results.
I found the perfect non 2-in-1 men's shampoo with amazing scent and hair benefits.
I'm thrilled with this men's shampoo—non 2-in-1, fantastic fresh scent, and noticeable hair improvement. A must-buy for quality-conscious users!
This shampoo transformed my thick, wavy hair into smooth, manageable locks effortlessly – no styling products needed!
As someone with extremely thick, wavy hair, this shampoo transformed my mane into perfectly straight, manageable locks that stay styled without products – life-changing results!
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I use this shampoo and foam to add body and texture to my thin hair effectively.
I use this shampoo to keep my gray hair vibrant and prevent yellow tones from hard water.
After quitting hair dye, this shampoo restored my hair's health wonderfully.
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I love this 2-in-1 shampoo that simplifies my routine and declutters my small bathroom.
I swear by Moroccanoil Repair for silky, damage-free hair daily—a little goes a long way!
My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!
My sensitive scalp thrives with this fragrance-free shampoo enriched with gentle grapeseed oil.
My Hair Thrives Naturally: Gentle Cleansing, Reduced Chemicals, Authentic Texture
I prefer refilling my own bottle over awkward travel-sized shampoo packaging for cost efficiency.
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