This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.

2025-12-24 Shampoo reviews Categroy：Unisex Views：300

Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.

This is a review from Amazon.com about product:

Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.

My Secret to Brass-Free Blonde Hair with Purple Shampoo

I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!

Shampoo Basics & Tips

How Purple Shampoo Works for Blonde Hair

Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.

Why Brassiness Occurs

Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.

Platinum Hair Maintenance

To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.

Fragrance Trade-Offs

While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.

I love this sulfate-free Pantene shampoo for gentle cleansing and budget-friendly hair care, though the scent isn't ideal.

I find this sulfate-free Pantene shampoo effective for maintaining healthy, soft hair at a great price, even if the fragrance doesn't match my preference for the pink variant.

I use this tea tree shampoo for skin relief, good foam, cost-effective.

My go-to tea tree shampoo relieves irritation, creates rich lather, has a fresh scent, arrives undamaged, and offers great value for my sensitive skin needs.

This shampoo makes my hair smooth and shiny while prolonging red color.

This shampoo makes my hair smooth and shiny, prolongs my red color, and despite the off-putting smell, I'll keep using it.

I found this shampoo adds body to my thin hair, making it look fuller and healthier despite the cost.

I used this shampoo and it provided more body to my thin hair; while expensive, I came back after testing alternatives, so it's a worthwhile investment for my hair's glory.

I enjoy this shampoo with my son; it avoids oiliness and eases brushing.

My son and I adore this shampoo as it prevents oiliness, removes tangles smoothly, and makes brushing simple and enjoyable.

I use purple shampoo for blonde hair, lathering well and preventing brassiness.

As a blonde, I use this purple shampoo weekly after clarifying shampoo because it lathers well with minimal product, and I massage it in for five minutes, leave it for ten minutes with a cap, then rinse with lukewarm water to prevent brassiness effectivel