This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I love how Spacagna shampoo makes my hair silky smooth and frizz-free.
After using Spacagna's shampoo, conditioner, and leave-in, my hair feels silky soft, smooth, and completely frizz-free, just as I hoped for daily hair care.
I love how lightweight this detangler is for my thin hair and extensions.
Oribe detangler is my top choice for thin hair and extensions because it's lightweight, prevents dryness, enhances manageability, and justifies its cost with excellent results.
I love how this shampoo softens my curly hair, gets stylist praise, and is affordable.
Using this shampoo for months, my curls are super soft, stylist noticed, scent is pleasant, price is affordable—highly recommend!
I love how it adds volume and softness to my fine hair.
I experienced added volume and softness with this shampoo; it's lightweight, gentle, and has a refreshing scent for fine hair.
I enjoy the thick blue lather and gentle scent that brings back school memories.
I absolutely love how this shampoo creates a thick blue lather with a gentle smell that evokes nostalgic memories and works wonderfully for everyone.
I appreciate the shampoo sample for its shine, fragrance, and sleek feel.
I value the sample option as it lets me test the shampoo risk-free; it offers shine, fragrance, and sleekness for fine hair, though volume is lacking.
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I love the rich lather, clean rinse, and my soft, shiny hair.
I love how this shampoo changed my dry, low porosity hair into shiny, healthy locks completely.
I've used this shampoo for years to prevent thinning hair and maintain its health.
I love how this shampoo makes my hair clean, thick, and it grows very fast.
I love how this shampoo lathers thickly with a clean, wonderful aroma for daily use.
My hair is thicker thanks to this amazing shampoo and game changer.
I love how this shampoo makes my hair soft and silky without conditioner.
I find this conditioner perfect for smooth, frizz-free curls that comb easily.
Using Routine shampoo, I enjoy the lather and expect improved hair health.
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My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!
My sensitive scalp thrives with this fragrance-free shampoo enriched with gentle grapeseed oil.
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