This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.

Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.

This is a review from Amazon.com about product:

Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.

I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!

Shampoo Basics & Tips

How Purple Shampoo Works for Blonde Hair

Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.

Why Brassiness Occurs

Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.

Platinum Hair Maintenance

To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.

Fragrance Trade-Offs

While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.

I love how this shampoo protects my hair from chlorine and brassiness effectively while smelling amazing.

I swim three days a week and use this shampoo combo to protect my colored hair from chlorine, which prevents brassiness and green tones effectively, and it smells amazing.

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I love how this shampoo leaves no residue, feels smooth, and works best overnight.

I appreciate this shampoo for its no-residue formula, pleasant feel in my hair when used correctly, mild and enjoyable scent, and optimal results with overnight application for smoother locks.

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I get clean, frizz-free hair using this shampoo with light fragrance.

I choose this shampoo for clean, frizz-free hair and light scent. It's pricey but effective for weekly washes.

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I love this shampoo because it minimizes my scalp psoriasis flaking effectively.

This shampoo minimizes my scalp psoriasis flaking effectively. I love it and will repurchase, despite the small bottle size.

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After one month, my shampoo reduced hair fall and boosted hair health.

I used this shampoo for a month and saw less hair fall; now my hair is healthier and stronger with improved daily manageability and shine.

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I tried this shampoo for extensions; it's okay but the thick conditioner is hard to use.

I initially thought this hair care was great for extensions, but I prefer Olaplex more; the shampoo is okay, yet the thick conditioner is hard to get out, needing a push pump design.

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Tags： purple shampoo blonde highlights brass-free platinum hair toning shampoo

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I loved how easy this shampoo applied and rinsed, with color lasting longer than expected, but the shade was inaccurate.

I love this shampoo for its non-drying feel and subtle purple effect.

I love how this shampoo makes my hair soft, smells nice, cleans well, and never dries it out.

I love how it controls frizz and hydrates, leaving my hair soft and smelling amazing.

My shampoo transforms fine hair into thicker, fuller strands with growth.

I love how this shampoo cleans my fine hair without making it heavy or stripped.

I love how this conditioner leaves my hair soft and smooth without any greasiness, and the floral scent fades over time.

I love how this shampoo cleans and conditions my hair effectively after years of use.

After trying travel size shampoo, I love its cost-saving and hair-enhancing effects.

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My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!

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