This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
After my keratin treatment, this shampoo keeps my hair smooth, manageable, and salon-fresh daily.
My stylist recommended this shampoo post-keratin treatment. It keeps my hair smooth, frizz-free, and manageable, extending salon results between appointments.
This shampoo transformed my thinning hair, reduced breakage, and impressed my hairstylist—worth every penny!
This shampoo repaired my ponytail-damaged hair in 3 months, minimized split ends, and earned my stylist's praise. Its concentrated formula offsets the cost with lasting results.
I love this tropical-scented shampoo for shiny, smooth hair without extra conditioning—cruelty-free perfection.
As a repeat buyer, I adore this tropical-fruit & coconut shampoo's subtle fragrance and lasting shine for dry hair—no extra treatments needed, plus cruelty-free!
This shampoo gently cleanses without eye sting, leaving hair silky and manageable on first use.
After first use, my hair feels incredibly soft and shiny. The gentle formula prevents eye irritation, making showering worry-free. Ideal for sensitive users!
Actiiv gave me fuller menopause hair without weighing it down—finally love conditioner!
This non-greasy system revived my thinning post-menopause hair—finally achieved thickness I thought conditioner would ruin. Lifesaver for oily types!
This shampoo adds a sheer blue tint to grey hair but requires monthly use, offering a vibrant yet temporary solution.
This shampoo delivers a beautiful sheer blue tint to grey hair but fades quickly, requiring monthly use and becoming costly over time.
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This shampoo transformed my hair into soft, healthy locks my stylist noticed—my holy grail!
After 3 months, my hair is softer, longer, and healthier with new growth and a subtle scent.
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