This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
My hair feels soft and smells great with this shampoo's manly scent.
I found this shampoo gives soft hair and a manly scent with little product needed, so I recommend it for its benefits and value.
My hair was burnt; Goldwell shampoo made it smooth and shiny again.
I restored my burnt hair with Goldwell shampoo, gaining smoothness and shine; I still use it and it's worth it.
I love how this shampoo brightens my hair, but it leaves it dry and hard to style.
This shampoo effectively brightens my hair, yet it causes dryness that complicates styling, so I use it sparingly twice monthly to maintain hair health.
I've seen my hair get stronger using this conditioner with Oribe shampoo.
I have achieved noticeably stronger and healthier hair by using this Oribe conditioner in combination with their shampoo, all at a fair price that fits my budget.
Using this shampoo, I achieved healthy, straight hair with a fantastic scent.
This shampoo made my hair healthier and straighter with a wonderful fragrance. I recommend it to others, but the container size is small. Overall, I rate it 9.5 out of 10 for its benefits.
I love how this shampoo is light, lathers well, and leaves my hair clean with a subtle scent.
This shampoo is very light, lathers beautifully, and has a subtle scent that leaves my hair clean; I really like it and will buy it again despite the cost.
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I experience tingling scalp from this shampoo and hope it reduces hair loss.
I used this shampoo and my hair grew thicker, healthier, and stopped falling out.
I love how this shampoo makes my hair feel clean and soft.
After finishing the bottle, I saw reduced hair loss and will buy again.
I tried this shampoo and my dry, coarse hair looked amazing after the first wash.
This shampoo gives me shiny, healthy hair with just a tiny bit.
I love how this shampoo speeds up washing, saves money, and keeps my hair healthy for years.
Using this shampoo, my wavy hair has defined curls and smells great.
I love this shampoo for amazing hair, but delivery timing saved me from leakage issues.
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My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!
My sensitive scalp thrives with this fragrance-free shampoo enriched with gentle grapeseed oil.
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I prefer refilling my own bottle over awkward travel-sized shampoo packaging for cost efficiency.
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