This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
My shampoo review: after a year, it reduces hair loss with pills.
After over a year of use, my shampoo cut hair loss with oral meds. It's costly but durable due to thrice-weekly use, and I bought it from my barber, directly, or Amazon easily.
I love this shampoo for its quality and affordability, but the oozing bottle is inconvenient.
I find this shampoo top-notch for quality and budget-friendly, however, the messy bottle oozes shampoo, and I end up cleaning it often, which I dislike.
I love the fresh scent and how this conditioner conditions without heaviness.
I truly appreciate this conditioner's refreshing scent and lightweight conditioning that keeps my hair manageable, plus the shareable bottles and convenient upside-down design for full product use.
I found this shampoo residue-free, great for itching, with a practical bottle.
I highly endorse this shampoo: residue-free, soothes itching and dandruff, features a smart bottle, and has outstanding seller backing.
I love how Biosilk shampoo leaves my hair silky and clean with a delightful scent.
My Biosilk shampoo gives me silky, clean hair and a lovely fragrance. It's thick and long-lasting, and the 32oz bottle is budget-friendly, though I wish it had a pump for easier handling.
I adore Brazilian hair conditioner for soft, shiny hair but learned to read descriptions carefully.
I truly appreciate Brazilian hair conditioner for enhancing my hair's texture and shine; however, I mistakenly believed it was a bundle, so I'll buy the shampoo and advise others to read descriptions thoroughly for the best experience.
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I always love this shampoo's light scent and gentle cleaning over years.
This shampoo aided my oily hair and dandruff, yet it increased shedding.
I love this shampoo's incredible scent, but it made my wavy hair dry and frizzy.
I love how this shampoo adds volume to my hair, making it worth every penny I spend.
I found Joico shampoo repairs dry hair, protects color, and eliminates buildup.
I repaired my split ends and dry hair with this shampoo, no more hair loss, and lasting fragrance.
This shampoo ended my hair loss, cleared scalp issues, and lasts a year.
I enjoy the fantastic scent and rich lather that works as shampoo and body soap.
This shampoo makes my hair look full and thick while lathering well.
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My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!
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