This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
This shampoo keeps my hair clean, soft, and oil-free for days with its ideal conditioner blend and pleasant fragrance.
This shampoo's unique formula combines cleansing and conditioning benefits, keeping my hair fresh for days without grease. The pleasant fragrance and soft results make it my daily essential.
This shampoo transformed my oily, flat hair into voluminous, itch-free locks effortlessly!
After years of oily scalp and breakage, this shampoo gave me volume, eliminated itchiness, and works perfectly with hard water—highly recommend!
I love this shampoo's nostalgic barbershop scent and quick delivery - already repurchasing!
This shampoo's instantly recognizable barbershop fragrance sparks joyful childhood memories while effectively cleansing hair. The speedy delivery and consistent quality keep me coming back.
This shampoo gave me shiny, smooth hair without irritating my sensitive scalp.
This shampoo made my hair shiny and smooth without causing back itch, but the medicinal smell and lack of thickening left me disappointed.
As a guy, I found Monday's dry shampoo effective for rushed mornings but need a scent-free version.
Monday's dry shampoo works well in emergencies as a guy, but I'd prefer odorless formulas to avoid floral scents and allergy irritation.
Zenagen Shampoo reduced my shedding, improved hair manageability, and lasts longer than expected.
Using Zenagen Shampoo for three months decreased shedding, enhanced hair quality, and works efficiently with small amounts, perfect for fine, thinning hair.
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I love how this shampoo keeps my hair clean and soft for longer.
I love the rich lather, clean rinse, and my soft, shiny hair.
I love how this shampoo changed my dry, low porosity hair into shiny, healthy locks completely.
I've used this shampoo for years to prevent thinning hair and maintain its health.
I love how this shampoo makes my hair clean, thick, and it grows very fast.
I love how this shampoo lathers thickly with a clean, wonderful aroma for daily use.
My hair is thicker thanks to this amazing shampoo and game changer.
I love how this shampoo makes my hair soft and silky without conditioner.
I find this conditioner perfect for smooth, frizz-free curls that comb easily.
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My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!
My sensitive scalp thrives with this fragrance-free shampoo enriched with gentle grapeseed oil.
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