This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I love this gentle Aveda shampoo; a small amount leaves my non-dyed hair soft daily, no conditioner needed.
This Aveda shampoo is incredibly gentle and soft on my non-dyed hair. I use just a small amount daily; it doesn't foam much but cleans perfectly, eliminating my need for conditioner. I wholeheartedly recommend it for simplicity and results.
I switched to Bed Head shampoo for rich lather and amazing hair results. Totally worth it!
I ditched my disappointing Level 2 shampoo for Bed Head's version. Its satisfying lather transformed my hair routine completely. Zero regrets about this switch!
I love this shampoo's long-lasting sweet tobacco scent in my hair, it always gets noticed.
This shampoo delivers an amazing sweet tobacco scent that clings to my longer hair, making me smell great all day and consistently earning me positive compliments from others.
This shampoo transformed my scalp health, preventing stubborn buildup and scales when pricier options failed. My permanent solution!
I found lasting scalp relief! This shampoo prevents stubborn buildup and controls scales effectively where costly treatments failed. My healthy scalp solution since 2014.
I love how this shampoo lathers richly, smells divine, and gives me incredible hair volume every wash.
This shampoo transformed my fine hair with its excellent lathering and lovely fragrance. It visibly boosts volume and thickness, making my hair look healthier and fuller. I'll definitely buy it again.
After two years with Luv Shampoo, my hair feels incredibly soft and healthy. I highly recommend it.
For two years, Luv Shampoo has transformed my hair into soft, healthy strands. I passionately recommend all their products for consistent, high-quality results.
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I transformed my thinning hair to shiny, bouncy locks with visible baby hairs—my stylist approved!
This shampoo soothes my scalp, preserves hair color, and might combat thinning hair naturally.
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I love how this shampoo's gentle formula leaves my hair soft and fragrant without harsh chemicals.
This nourishing shampoo leaves my dry hair soft, manageable, and smelling amazing—worth every penny!
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