This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.

I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I love Mixed Chicks shampoo for defining my curls and boosting moisture effortlessly.
As someone with curly hair, I've tested numerous products, and Mixed Chicks shampoo stands out for its ability to define curls, add moisture, and improve overall hair health with regular use.
After two shampoos, my hair loss decreased vastly, helping my postpartum hair.
With just two uses, I noticed a big reduction in hair loss, easing my postpartum hair fall that had lasted for several weeks.
This shampoo makes my hair soft, and I hope it prevents brassiness.
I love how this shampoo softens my hair and might stop brassiness, with a great scent and value for money.
As a first-timer, I love Amala Oil shampoo's convenience and hair-reviving scent.
I tried the Amala Oil shampoo system for the first time and found it incredibly convenient with a pleasant scent that effectively revived my hair, meeting all my expectations perfectly.
I love the shampoo's wonderful scent, but the pump failure ruins my experience.
The shampoo offers a fantastic smell that I adore, and it leaves my hair feeling clean and refreshed, but the non-functional pump is a major drawback that affects daily convenience and value.
I love how this shampoo cleanses gently, delays grey hairs, and leaves my hair softer and healthier.
I highly recommend Arey Wash Shampoo for its gentle cleansing, ability to delay grey hairs with Mela-9 Complex, and use of vegan ingredients that leave hair softer and healthier.
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I found this shampoo deeply moisturizing without weighing down my curly hair.
I found this shampoo repairs my bleached hair damage, making it silky and soft after first use.
I love how Goldwell shampoo makes my dyed blonde hair look stunning and feel incredibly soft.
My hair is more moisturized, healthier, and grows faster with Kitsch shampoo.
I highly recommend this anti-dandruff shampoo; it works perfectly for me.
I love how this shampoo smells great, lathers well, and rinses easily without any skin issues.
I love how Loma shampoo tones my brassy blonde hair beautifully.
I love how this shampoo makes my hair clean, smooth, and not dry.
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