This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
After applying this shampoo, my daughter's hair color stayed vibrant for weeks.
I bought this shampoo to revive my daughter's faded purple highlights. After application, the color lasted three weeks longer, saving time and money on salon visits, which impressed me greatly.
I've relied on this shampoo for years to keep my hair healthy.
After many years of use, this shampoo has transformed my hair into a healthy state, and I recommend it highly.
I love the shampoo's pleasant smell and how little I need to feel clean.
I find the shampoo's aroma delightful and its cleaning power impressive with small amounts. It surpasses budget options and offers excellent value for money, making it a staple in my routine.
After surgery, this shampoo made hair cleaning easy without showers, boosting my recovery confidence.
Following my surgery, I relied on this shampoo while wheelchair-bound to maintain hair hygiene effortlessly. It delivered fast results, making my recovery period more comfortable and stress-free.
I found this shampoo ideal as a conditioner too, making my hair clean and soft with a pleasant scent.
After using this shampoo, I appreciate how it serves as a conditioner, saving time and effort. It makes my hair look healthy and smells good, though I wish the scent were stronger. I will explore more options from the brand.
My hair feels incredibly clean with this thick, unscented, and hypoallergenic shampoo I love.
I highly recommend this shampoo because its thick consistency ensures a thorough clean, while the unscented and hypoallergenic features prevent irritation. The innovative screw top dispenser adds ease to my routine, making it a standout choice.
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This shampoo's perm-like odor made me sick and lingered until I washed again.
I keep rebuying this shampoo for its residue-free softness and unbeatable price value.
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