This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I love this rosemary shampoo for hair growth and its fresh garden scent that reminds me of Herbal Essences.
I use this rosemary shampoo to mimic old Herbal Essences, promoting hair growth with a fresh scent, and I boost it with essential oil for better results and healthier hair.
I love how this conditioner makes my unruly hair soft, shiny, and tangle-free effortlessly.
After using this conditioner, my hard, wavy hair becomes soft, shiny, and free of tangles with ease, though I faced bottle leakage and find it somewhat pricey for regular use.
I love this affordable shampoo that relieves my itchy scalp perfectly and works wonders.
After trying many shampoos for my itchy scalp, this one is affordable and effective, providing lasting relief, so I'll definitely buy it again for continuous use.
I truly love how this shampoo cools my scalp and leaves it clean.
Using this shampoo for months, I love the cooling scalp and clean feel, outperforming stores, though hair health remains unchanged.
I love this shampoo because it's fragrance-free, hypoallergenic, and lathers well.
I have highly sensitive skin and linalool allergy. This fragrance-free shampoo lathers richly without irritation, so I'll repurchase it.
I used this toxic-free shampoo and my hair feels better with no buildup and less itchiness after continued use.
I tried this non-toxic shampoo and conditioner; initially faced buildup and itchy scalp, but with time and conditioner, my hair feels healthier with no residue and reduced itching, and the company's service amazed me.
People who viewed this article also viewed
Doubtful at first, I see shampoo results after four weeks of daily use, planning conditioner next.
This shampoo transformed my fine hair with amazing volume and noticeable daily difference.
This pure shampoo cleans deeply, leaves hair soft and shiny, and soothes my itchy scalp perfectly.
I transformed my brittle, color-treated hair to smooth health with this shampoo combo fast.
This shampoo saved my dry hair after moving west, though breakage persisted. Better than most!
I love this long-lasting dry shampoo that doesn't dry out my hair even with frequent weekly use.
Related articles
This shampoo reduced my hair fallout while adding silky volume and soothing scalp care.
This shampoo transformed my thinning hair, adding incredible volume and body effortlessly!
I love this 2-in-1 shampoo that simplifies my routine and declutters my small bathroom.
I swear by Moroccanoil Repair for silky, damage-free hair daily—a little goes a long way!
My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!
My sensitive scalp thrives with this fragrance-free shampoo enriched with gentle grapeseed oil.
My Hair Thrives Naturally: Gentle Cleansing, Reduced Chemicals, Authentic Texture
I prefer refilling my own bottle over awkward travel-sized shampoo packaging for cost efficiency.
More Shampoo reviews In Shampoo Say Website
Previous: I swear by Moroccanoil Repair for silky, damage-free hair daily—a little goes a long way!
Next: My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!
Comments（0）