This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
This shampoo keeps my long wavy hair clean and healthy without snarls.
As a hairstylist with 25+ years experience, I love how this shampoo keeps my long wavy thick hair clean, healthy, and free from snarls, making me a repeat buyer.
I saw my hair grow faster and become healthy with this shampoo.
My hair growth improved dramatically with this shampoo. It is now healthier and grows faster, so I highly recommend it.
I love how this shampoo smells fresh and leaves hair clean, making me repurchase it.
I enjoy the fresh scent and clean feel of this shampoo, and find it worth repurchasing despite the cost for its benefits.
-I love how this shampoo cleans excess oil, adds shine, and prevents build-up for my coarse hair.
This shampoo transforms my coarse blond hair by cleaning excess oil, adding shine, and preventing build-up with its liquid application and foaming lather for a lightweight feel.
I used light brown dye to tone my red hair, cover gray, and love the conditioner.
With the dual pump hair color, I toned my red hair and covered gray in 20 minutes. No scalp irritation occurred, and the conditioner is so good I ordered a large jar.
My scalp feels clean and hair soft with this gentle clarifying shampoo.
I love how this shampoo cleanses my scalp deeply, leaves hair soft and manageable, has a subtle non-irritating scent, and creates a rich lather for an indulgent shower experience every time.
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I highly rate this shampoo for its cost-effectiveness and speedy arrival.
This volumizing foam makes my fine hair feel incredibly thick and beautiful.
I love how this shampoo leaves my hair smooth and untangled even when wet.
I love Biolage shampoo's wonderful scent, rich lather, and all-day hair comfort.
I love how clarifying shampoo makes my dry curly hair soft and eliminates conditioner use.
I love how this natural shampoo makes my hair soft and shiny.
I love how Keratin shampoo makes my curly hair healthier, thicker, and frizz-free in arid areas.
I love how this shampoo adds volume to my fine hair without flattening it.
I used this shampoo and my hair became healthier and felt better in months.
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