This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I tried this hotel shampoo, bought it, and love its lightweight feel and silky results.
Sampling this in a hotel convinced me to buy. The identical quality impresses me; its lightweight formula leaves zero residue but delivers beautifully silky, manageable hair consistently.
I love how it instantly tames frizz and adds non-oily shine while restoring hair health perfectly.
This miracle shampoo banishes my frizz immediately while restoring hair strength. I adore the natural-looking shine it creates without any oily residue, leaving my locks smooth and revitalized daily.
I tame frizz in humid chaos with this light serum for soft, natural air-dried hair.
This serum transforms my baby fine, frizzy hair in humid work conditions. A small amount combed through damp hair and left to air dry delivers smooth, soft, non-coated results that last all day effortlessly.
I love how this shampoo makes my hair incredibly soft and shiny, though the pump failed.
This shampoo transformed my hair to silky softness with incredible shine, but the larger bottle's pump was defective, causing frustration despite the fantastic results.
I love how Tee Trea shampoo softens hair, smells amazing, and soothes my itchy scalp perfectly.
Tee Trea shampoo transformed my hair: ultra-soft texture, delightful long-lasting scent, and total relief from itchy scalp discomfort. I'm thrilled!
I found the only shampoo that preserves keratin treatments, extends results, and keeps hair flawless with ionic bonding.
This shampoo line is my holy grail for keratin-treated hair. It actively preserves my treatment, extends its effects for months, and maintains shine and strength through ionic bonding technology, unlike harsh products.
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I always love this shampoo's light scent and gentle cleaning over years.
This shampoo aided my oily hair and dandruff, yet it increased shedding.
I love this shampoo's incredible scent, but it made my wavy hair dry and frizzy.
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This shampoo ended my hair loss, cleared scalp issues, and lasts a year.
I enjoy the fantastic scent and rich lather that works as shampoo and body soap.
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