This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I reduced hair thinning and improved my scalp health using Bosley shampoo effectively.
I noticed slower hair thinning, healthier strands, and reduced shedding with Bosley shampoo, making my hair routine effortless and rewarding over time.
I love how this shampoo keeps my hair clean and soft for longer.
This shampoo is my favorite for hard water; it keeps hair clean and soft, foams easily, and lasts for many months without needing much product.
I love the rich lather, clean rinse, and my soft, shiny hair.
I love how this shampoo lathers thickly, rinses clean, and with the conditioner, my hair becomes soft, shiny, and I've seen less shedding since I started using it regularly.
This shampoo made my hair soft and moisturized, and it's incredibly affordable, beating expensive brands easily.
This Aussie shampoo transformed my hair to be super soft and moisturized, and I can't believe it costs less than $5 for a big bottle, easily beating all my expensive shampoos in quality and value for money.
I love how this shampoo changed my dry, low porosity hair into shiny, healthy locks completely.
This shampoo has been a total game-changer for my low porosity and dry hair, transforming it into shiny, healthy strands that even my mom complimented during our FaceTime call, and I highly recommend it.
I've used this shampoo for years to prevent thinning hair and maintain its health.
Over many years, I've relied on this shampoo to combat thinning hair, and it consistently prevents further loss while improving thickness and overall hair vitality for a healthier look.
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I adore this shampoo since my hairstylist's recommendation has improved my hair.
I adore the scent and how soft and full my hair feels after using this shampoo.
This shampoo restored my bleached hair to a soft blonde look with deep conditioning.
I was skeptical but amazed as this shampoo regrew hair in weeks.
I love how this shampoo softens my hair for years with minimal product needed daily.
I highly recommend this shampoo for cleaning and moisturizing my dry hair effectively.
This shampoo cured my husband's cradle cap and made his hair shiny.
I like this shampoo's fragrance and price, but it didn't boost hair texture.
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This shampoo transformed my thinning hair, adding incredible volume and body effortlessly!
I love this 2-in-1 shampoo that simplifies my routine and declutters my small bathroom.
I swear by Moroccanoil Repair for silky, damage-free hair daily—a little goes a long way!
My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!
My sensitive scalp thrives with this fragrance-free shampoo enriched with gentle grapeseed oil.
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I prefer refilling my own bottle over awkward travel-sized shampoo packaging for cost efficiency.
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