This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.

I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I love that this shampoo makes my hair clean, bouncy, and non-greasy.
After using this dark shampoo, my hair feels incredibly clean and bouncy without any morning grease, making it perfect for my short straight hair that I can just brush and go.
I discovered Actiiv shampoo effectively stops hair loss and encourages new growth.
I switched to Actiiv over a year ago; it stops hair loss, promotes crown regrowth, maintains clean and non-oily hair without daily use, and my wife noticed the improvements.
I love how Oribe Detangler makes my hair soft and tangle-free effortlessly.
Using Oribe Detangler, I spray it on and brush my hair effortlessly. It feels soft, smooth, and lightweight with no tangles, and the amazing scent lasts all day long.
I love how this shampoo reduces hair fall, smells fantastic, and improves my hair health.
Since using this shampoo, I've seen less hair loss, enjoyed its delightful scent, and noticed my hair becoming shinier and more manageable every day.
I'm amazed: this shampoo cut hair loss and frizz, hair is soft.
I chose this natural EWG shampoo for hair loss and frizz; it worked wonders, making my hair soft and smooth.
With this shampoo, my hair stays oil-free and my scalp feels hydrated daily.
This shampoo effectively controls oil in my hair and moisturizes my scalp, resulting in fresh, healthy hair all day long without any dryness or greasiness.
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This shampoo leaves my thick, long hair incredibly smooth and manageable—highly recommended!
After 6 months, my hair is healthier, shinier, smoother – I highly recommend this shampoo!
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