This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
As a skeptic, I found this shampoo stops hair loss and promotes growth for me and my daughter.
Initially skeptical, I tried this shampoo for hair loss and saw it halt shedding while stimulating growth in my and my daughter's hair effectively.
I love this shampoo's earthy scent that turns my shower into a spa-like retreat.
This shampoo's amazing woodsy aroma makes my shower feel like a sauna; although drying, it's ideal for oily scalps and summer freshness, and I'd love a conditioner too.
I highly rate this shampoo for its cost-effectiveness and speedy arrival.
This shampoo offers excellent value with low cost and large bottle. I appreciated the fast delivery and how it improves my hair care experience significantly for better results.
This volumizing foam makes my fine hair feel incredibly thick and beautiful.
I apply this volumizing foam to my fine hair, and it instantly feels thicker and more voluminous, enhancing my style and giving me the full-bodied look I've always wanted with daily use.
I love how this shampoo leaves my hair smooth and untangled even when wet.
I am thrilled that this shampoo makes my hair smooth and easy to manage even when wet, drastically reducing tangles and improving my daily hair care routine.
I love Biolage shampoo's wonderful scent, rich lather, and all-day hair comfort.
I am amazed by Biolage shampoo's fantastic fragrance, how it lathers beautifully, and leaves my hair feeling superb all day long.
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I found this shampoo lacking in quick scalp clarification after initial uses.
I love how this shampoo's natural ingredients leave my hair clean and refreshed daily.
My hair breaks less with this shampoo, feels great and lathers well.
I love that it lathers well and cleans thick curly hair effectively.
I love how this shampoo improved my hair after a brief dry phase and smells great.
I found the perfect 2-in-1 shampoo for gray hair that gives shine.
This shampoo leaves my hair clean and conditioned with no heavy feeling.
At 59, this shampoo makes my thinning hair soft and luxurious, and I love the conditioner too.
I love this conditioner's effect, but packaging must improve to avoid spills.
I love how this shampoo moisturizes my hair for a healthy shine.
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I swear by Moroccanoil Repair for silky, damage-free hair daily—a little goes a long way!
My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!
My sensitive scalp thrives with this fragrance-free shampoo enriched with gentle grapeseed oil.
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I prefer refilling my own bottle over awkward travel-sized shampoo packaging for cost efficiency.
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