This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I love how this shampoo makes my thinning hair manageable and balanced.
This shampoo for thinning hair makes it manageable, not dry or oily, with conditioner used daily and shampoo twice weekly.
After two years, I truly love this shampoo despite occasional cap leaks.
For two years, I've enjoyed this shampoo's amazing benefits on my hair, even with minor cap leakage in cold shipping; I'll order in warmer seasons to prevent issues and maintain great results.
This shampoo strengthens my fine hair with minimal product and rich lather.
I use this shampoo to strengthen my fine, breakable hair. It lathers well with minimal product, reduces breakage, and is worth the cost for lasting results.
I love how this shampoo cleans my mixed hair gently without stripping oils.
This shampoo works wonders on my mixed hair by cleaning without stripping oils, eliminating squeak, and leaving it soft. Paired with conditioners, it enhances manageability, and the large size lasts for months with minimal usage.
I love how this shampoo cleans well and adds volume, but the conditioner doesn't detangle.
I found that this shampoo leaves my hair clean and voluminous with a nice scent, but the conditioner fails to detangle long hair well, so I need another one for that.
I love how this shampoo makes my hair silky, soft, and repairs it beautifully, exceeding my expectations for hair care.
This shampoo has transformed my hair, making it silky and soft while actively repairing it. I absolutely love the amazing results and it has become my go-to product for daily hair care, giving me confidence and satisfaction.
People who viewed this article also viewed
My Curly Hair Is Softer and Healthier Than Ever
I found new shampoo that fixed my dry scalp issues
Softens Fine and Brittle Hair with Great Shampoo
My Shampoo Review: Effective, Natural, and Worth the Wait
My Problem Hair Feels So Much Better
I Love This Shampoo for Thicker, Softer Hair Growth
I Love This Nourishing Shampoo for My Fine Wavy Hair
My fine curly hair loves this shampoo
My Hair Adjusts Well to This Shampoo
I Love Nexxus Shampoo for Soft, Tangle-Free Hair
Related articles
This shampoo reduced my hair fallout while adding silky volume and soothing scalp care.
This shampoo transformed my thinning hair, adding incredible volume and body effortlessly!
I love this 2-in-1 shampoo that simplifies my routine and declutters my small bathroom.
I swear by Moroccanoil Repair for silky, damage-free hair daily—a little goes a long way!
My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!
My sensitive scalp thrives with this fragrance-free shampoo enriched with gentle grapeseed oil.
My Hair Thrives Naturally: Gentle Cleansing, Reduced Chemicals, Authentic Texture
I prefer refilling my own bottle over awkward travel-sized shampoo packaging for cost efficiency.
More Shampoo reviews In Shampoo Say Website
Previous: I swear by Moroccanoil Repair for silky, damage-free hair daily—a little goes a long way!
Next: My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!
Comments（0）