This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I use this shampoo twice weekly to deep clean and eliminate mousse and hairspray residue effectively.
I've found this shampoo incredibly effective at removing build-up from mousse and hairspray; as a repeat buyer, I use it twice a week for a thorough deep clean that keeps my hair in optimal condition and prevents residue issues.
With this shampoo, my hair smells amazing, and people always compliment me.
I absolutely love this shampoo because its scent lasts all day, and I constantly get compliments on my hair's smell.
I use purple shampoo weekly to eliminate yellow tones and achieve ashy highlights effortlessly.
My purple shampoo eliminates yellow tones from blonde highlights in one weekly use, giving me ashy, brass-free hair without altering natural color.
As someone with thinning hair, I found this shampoo made my scalp oily too quickly after washing.
After using this shampoo, my scalp turned oily by the next day, which is problematic since I have thinning hair in my bangs and wash only a few times weekly.
Using this shampoo bar, my hair is lightweight, clean, and growing healthily.
This shampoo bar makes my hair lightweight, clean, and promotes growth. It lathers well, lasts months, and is environmentally friendly.
After one use, my hair feels soft and I love the smell.
I noticed my hair is softer and smells great after one use. This shampoo is fantastic, and I highly recommend it for amazing results.
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