This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
This shampoo stopped my scalp flakes, cleans deeply, and its pump bottle makes every shower effortless.
My scalp finally stopped flaking thanks to this deeply cleansing shampoo. The convenient pump dispenses perfect amounts, and the sizable bottle lasts ages - worth the investment for healthy hair.
This shampoo gives my fine hair lightweight volume and a loose, clean feel without weighing it down daily.
As someone with fine hair, I appreciate how this shampoo lifts roots for loose, airy volume without miracles. But beware: others report dryness and scent issues, so results vary by hair type.
This huge shampoo lasts forever on my 28in hair and even washes our bull!
This massive shampoo supply saves me constant Walmart runs for my 28-inch hair. We still have 3 full bottles, and it's tough enough even for washing our bull!
I love this shampoo's amazing scent and anticipate great hair results when paired with my conditioner daily.
As a conditioner user, I adore this shampoo's luxurious scent and expect transformative hair benefits from the duo, but desire a larger size for extended use.
As a nurse, I tried no rinse shampoo post-surgery—it left my hair clean, soft, and non-oily without water.
I doubted no rinse shampoo as a nurse until post-surgery use: it cleansed thoroughly without water, left hair incredibly soft and zero oiliness. Now I swear by it!
Woodys shampoo cleans thoroughly without drying, worth every penny for my perfect daily hair care.
As a guy who tried many shampoos, Woodys finally delivers the perfect daily cleanse without drying. I'd pay more for this irreplaceable wash-and-go solution!
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I love how this shampoo softened my hair and repaired damage cruelty-free.
After four washes, this shampoo made my dry hair soft and voluminous.
Being 68 with fine hair, I adore Kitsch's castor oil shampoo results.
My review: this shampoo offers shine and softness, yet needs hairspray for hold.
I love the shampoo bar's eco benefits, but its poor quality causes breakage and mess in use.
I use this shampoo and my hair feels fantastic after heavy processing, restoring softness.
After testing, I found this shampoo boosts hair volume and shine effectively.
After using Zenagen shampoo, my hair loss ceased, and it became silky, thick, and fragrant.
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My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!
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