This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I found Joico shampoo repairs dry hair, protects color, and eliminates buildup.
After using Joico Defy Damage Shampoo, I've seen my curly hair become healthier, color stay vibrant, buildup disappear, and it's affordable as my stylist advised.
I repaired my split ends and dry hair with this shampoo, no more hair loss, and lasting fragrance.
This shampoo repaired my damaged hair, eliminated split ends, reduced hair fall, and left a long-lasting fresh scent. My hair feels smoother and healthier, and I will purchase other products to try for overall hair care improvement.
This shampoo ended my hair loss, cleared scalp issues, and lasts a year.
This shampoo ended my hair loss from stress and menopause, cleared scalp issues, lasts a year with little use, and reduced breakage.
I enjoy the fantastic scent and rich lather that works as shampoo and body soap.
I am delighted by the pleasant aroma and superb foaming of this shampoo, which also functions as a body soap, enhancing my bathing with convenience and freshness.
I find this shampoo decent with no complaints after months of use, keeping my hair clean and healthy.
I have used this shampoo for several months and can say it is a decent product with no complaints, providing reliable hair care and leaving my hair feeling clean and manageable every day.
This shampoo makes my hair look full and thick while lathering well.
I love how this shampoo gives me instantly fuller, thicker hair with excellent lather and conditioning, plus a warm woodsy fragrance that makes every shower enjoyable.
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I tried this shampoo and my wife's hair loss reduced significantly, highly recommended.
This shampoo makes my hair strong, full, frizz-free, and worth every penny.
I noticed more volume and hope it helps my thinning hair with this new shampoo.
After years with Dove, I strongly recommend it for smooth, shiny hair post-shampoo.
I love how this shampoo's light scent conditions my hair, keeping it soft and non-dry for days.
I love how this shampoo lathers well and leaves my hair soft and shiny, hoping it reduces thinning.
My hair is shiny, soft, hydrated, getting daily compliments and breakage protection.
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This shampoo transformed my thinning hair, adding incredible volume and body effortlessly!
I love this 2-in-1 shampoo that simplifies my routine and declutters my small bathroom.
I swear by Moroccanoil Repair for silky, damage-free hair daily—a little goes a long way!
My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!
My sensitive scalp thrives with this fragrance-free shampoo enriched with gentle grapeseed oil.
My Hair Thrives Naturally: Gentle Cleansing, Reduced Chemicals, Authentic Texture
I prefer refilling my own bottle over awkward travel-sized shampoo packaging for cost efficiency.
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