This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I love how this shampoo lathers evenly, making my hair healthy, soft, and free from grease with a fresh scent.
This shampoo has revolutionized my hair care routine; it lathers evenly to cleanse thoroughly, resulting in soft, healthy hair that stays grease-free, and the fresh scent brings back cherished memories.
I achieve shiny, soft hair with one pump of this luxurious shampoo.
This shampoo gives me shiny, soft hair with only one pump, and I adore its high-end packaging that also works as a heat-protectant leave-in conditioner.
I love how this shampoo creates abundant lather and a pleasant smell for clean hair.
After using this shampoo, I appreciated the generous lather and nice scent that made my hair feel clean and refreshed. However, the conditioner didn't rinse well, leaving a slight residue behind.
I found this shampoo duo that makes my hair clean, healthy, and frizz-free effortlessly.
After testing countless budget shampoos that ruined my hair, I finally found this duo. It revitalized my dry, brittle hair, making it healthy, frizz-free, and allowing less frequent washing at a low cost.
I adore this paraben-free shampoo for my thin wavy hair; it smells great and isn't greasy.
Having used Living Proof for years, I found this paraben-free shampoo exceptional for my thin wavy hair due to its amazing scent and non-greasy formula that enhances daily hair care.
This shampoo halted my hair loss and spurred new baby hair growth.
Daily use of this shampoo with a five-minute soak halted my hair fall in weeks and spurred baby hair growth.
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I love how this shampoo bar makes my hair soft, clean, and full with a wonderful scent.
After using Brickell, my hair feels cleaner, softer, and much healthier overall.
This shampoo makes my hair soft, smells great, and has no buildup.
I believe this shampoo brightens my salt and pepper hair and tones blonde perfectly.
I love Baxter's mint shampoo for its fresh scent and gentle finish that makes it my top choice.
This leave-in conditioner keeps my hair in place with a natural matte finish.
I love this gentle shampoo for my permed hair; it keeps curls perfect and saves money.
I achieved amazing hair results using this shampoo and masque with a fantastic scent.
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