This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
My hair feels refreshed and deeply cleaned with this large, woodsy-scented shampoo made for active guys.
This massive shampoo delivers intense cleanliness and a refreshing minty feel with its rich lather, all wrapped in a rugged wood scent perfect for active men like me.
This shampoo gave me wonderfully fuller, silky hair I absolutely love feeling daily.
This shampoo and conditioner transformed my hair, giving me wonderfully fuller volume and a smooth, silky feel I adore. My hair looks and feels amazing now!
I love how this shampoo cleans deeply without dryness, leaving my hair healthier at a fair price.
This shampoo delivers intense cleansing that never dries out my strands. Since using it, my hair feels stronger and more vibrant, all for a reasonable cost I appreciate.
I love how this shampoo keeps my elumen color vibrant and hair incredibly soft, just like my hairdresser uses.
Since my hairdresser recommended it, I've used this shampoo religiously. It maintains my elumen color's vibrancy amazingly for 14 months while leaving hair luxuriously soft and healthy-looking.
I love this shampoo's great scent, noticeable difference, and rich lather. It's become my essential monthly hair routine.
I love how this shampoo smells fantastic, delivers a noticeable difference in my hair's health, creates a rich lather, and has become an essential part of my monthly hair care routine.
I love this shampoo for keeping my gray hair soft, healthy, and naturally beautiful without yellowing or dryness.
As a self-proclaimed gray hair expert, I confirm this shampoo outperforms others I've tried, delivering softness, health, and natural shine to my silver locks effortlessly.
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Based on my use, Zenagen shampoo promotes quick hair growth and durability.
My thin hair is now strong and smooth with this effective shampoo.
I love that it keeps my hair smooth after swimming and sun.
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