This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.

Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.

This is a review from Amazon.com about product:

Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.

I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!

Shampoo Basics & Tips

How Purple Shampoo Works for Blonde Hair

Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.

Why Brassiness Occurs

Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.

Platinum Hair Maintenance

To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.

Fragrance Trade-Offs

While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.

I love how this shampoo's gentle formula and pleasant fragrance benefit my entire family's hair.

My family adores this shampoo for its luxurious feel, wonderful fragrance, and gentle formula that keeps our hair soft, shiny, and manageable in daily use.

Read More...

I love this shampoo from a luxury hotel for its superior quality.

I discovered this shampoo at a luxury hotel and use it regularly for its superior quality and amazing hair benefits.

Read More...

I love how it wipes away oil, has a light scent, and dries hair smoothly.

After trying this shampoo, I found it effortlessly removes oil and residue, has a subtle fragrance, and makes blow-drying a breeze without causing any itchiness or discomfort.

Read More...

I adore this shampoo's fresh peppermint rosemary scent and scalp tingling sensation.

I really love the peppermint and rosemary shampoo for its fresh scent and scalp tingling that enhances my hair health.

Read More...

I always check the shampoo cap to prevent leaks and ensure a clean, effective hair wash.

I tighten the shampoo cap fully to prevent leaks, saving product, avoiding mess, and enhancing my hair care experience for optimal results.

Read More...

I cleared my dandruff in three washes with cooling sensation from first wash.

I noticed a significant change with the first use, and in three washes, my dandruff disappeared with a cool sensation on my scalp.

Read More...

Tags： purple shampoo blonde highlights brass-free platinum hair toning shampoo

People who viewed this article also viewed

This shampoo soothes my psoriasis without irritation, leaving scalp flake-free and fragrance-refreshed.

This shampoo eliminated my dandruff, smells amazing, and leaves hair silky smooth—love my new daily routine!

Virtue Shampoo transformed my hair into thicker, manageable locks with amazing results I love

This shampoo tames my thick hair, reduces frizz, and makes brushing effortless daily.

This affordable salon-quality shampoo leaves my hair irresistibly soft with a pleasant fragrance every wash.

This shampoo cleanses oily scalp, adds shine, and soothes dryness effortlessly—love it!

My white hair turned cool bright white, blending flawlessly with my skin tone—three compliments in a week! Strong purple formula delivers salon-quality results.

This shampoo cured my flaky scalp, extended wash days, and leaves hair refreshed with minimal product.

This gentle shampoo keeps my fine, colored hair shiny, full, and damage-free without weighing down

Nexxus shampoo and conditioner gently cleanse my thick curls, leaving softness and lasting value—highly recommended!

Related articles

This shampoo reduced my hair fallout while adding silky volume and soothing scalp care.

This shampoo transformed my thinning hair, adding incredible volume and body effortlessly!

I love this 2-in-1 shampoo that simplifies my routine and declutters my small bathroom.

This shampoo gives me thicker hair instantly, lathers richly, and suits hard water with eco-friendly convenience.

I swear by Moroccanoil Repair for silky, damage-free hair daily—a little goes a long way!

My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!

My sensitive scalp thrives with this fragrance-free shampoo enriched with gentle grapeseed oil.

This shampoo leaves my fine hair silky, shiny, and bouncy without weighing it down—perfect for vibrant color care.

My Hair Thrives Naturally: Gentle Cleansing, Reduced Chemicals, Authentic Texture

I prefer refilling my own bottle over awkward travel-sized shampoo packaging for cost efficiency.

More Shampoo reviews In Shampoo Say Website

Previous: I swear by Moroccanoil Repair for silky, damage-free hair daily—a little goes a long way!

Next: My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!