This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
My sensitive scalp thrives with this fragrance-free shampoo enriched with gentle grapeseed oil.
After cancer, my sensitive scalp found relief in this fragrance-free shampoo with grapeseed oil—thicker formula enhances cleansing without triggering neurological sensitivities.
This shampoo leaves my fine hair silky, shiny, and bouncy without weighing it down—perfect for vibrant color care.
I love how this shampoo adds silky softness and shine to my fine hair without weighing it down, while complementing my copper conditioner for vibrant, long-lasting color.
My Hair Thrives Naturally: Gentle Cleansing, Reduced Chemicals, Authentic Texture
This shampoo transitioned my hair to its natural state with mindful usage—less product volume, reduced synthetic reliance, and acceptance of authentic texture challenges.
I prefer refilling my own bottle over awkward travel-sized shampoo packaging for cost efficiency.
Instead of dealing with oddly shaped travel shampoo bottles, I now save money by pouring my preferred shampoo into a compact reusable container for trips.
This shampoo effectively removes pool chemicals, leaves hair silky when paired with conditioner, though pricey.
This pool shampoo neutralizes chlorine effectively, prevents brittle hair, and enhances softness when used with conditioner. While costly, it protects color-treated hair better than cheaper alternatives.
This shampoo preserves vibrant red-copper tones while preventing color fade, earning my colorist's approval
This color-protecting shampoo maintains my bold red-copper hair vibrancy for weeks, preventing fade so effectively that even my colorist complimented its color-lock technology.
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My blonde stays bright 12 months, no brassiness! Perfect for color-treated hair.
This shampoo prevents further hair loss and adds body without weighing down. I love it!
I switched to Bed Head shampoo for rich lather and amazing hair results. Totally worth it!
I love this shampoo's long-lasting sweet tobacco scent in my hair, it always gets noticed.
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My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!
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