This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.

2026-03-15 Shampoo reviews Categroy：Unisex Views：470

Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.

This is a review from Amazon.com about product:

Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.

My Secret to Brass-Free Blonde Hair with Purple Shampoo

I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!

Shampoo Basics & Tips

How Purple Shampoo Works for Blonde Hair

Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.

Why Brassiness Occurs

Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.

Platinum Hair Maintenance

To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.

Fragrance Trade-Offs

While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.

I used this shampoo once; my curls improved and held up amazingly well.

One wash with this shampoo defined my curls and made them hold up securely, so I am eager to purchase the remaining products for consistent results.

I was hesitant but pleased: shampoo is lightweight for my fine hair.

Despite initial packaging concerns, I find this shampoo ideal for my fine hair. It's lightweight, I shampoo less often, and the clean, fruity smell is a bonus.

I love how this shampoo cleanses perfectly and adds volume from roots, ideal for my monthly-dyed hair.

This shampoo offers excellent cleansing and volume from roots, which is crucial for my hair that I dye every month. I highly recommend their hair mask too.

I adore this shampoo for its excellent ingredients, lovely scent, and affordable price that enhance my daily hair routine.

I discovered this amazing shampoo on Amazon after loving it at a hotel. It's perfect for my daily routine with excellent ingredients, a delightful scent, and affordable price. I'm thrilled and will keep buying it.

For me, this shampoo moisturizes fine hair, controls frizz, and prevents oiliness.

After using this shampoo, I've noticed it moisturizes my fine hair effectively without causing oiliness. It controls frizz on the ends while keeping roots clean, making it ideal for daily washing and maintaining my highlights without dullness.