This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I used this shampoo and my hair grew thicker, healthier, and stopped falling out.
My hair was falling out and thin, but this shampoo promoted growth, increased thickness, and now it looks healthy with depth. I highly recommend.
I love how this shampoo makes my hair feel clean and soft.
I was missing out on tea tree shampoo; this one makes my hair clean, soft, fresh. It's thick and worth every cent.
After finishing the bottle, I saw reduced hair loss and will buy again.
I used this shampoo and saw less hair fallout. It is moisturizing and affordable. Consistent use made a difference, so I'll buy again.
I tried this shampoo and my dry, coarse hair looked amazing after the first wash.
My friend introduced me to this shampoo, and I was amazed how my dry, coarse hair improved dramatically after just one use, making it look healthier and feel softer than ever before.
This shampoo gives me shiny, healthy hair with just a tiny bit.
I use a tiny bit of this shampoo to get shiny, healthy hair, and it works perfectly for my curly hair without any fuss.
I love how this shampoo speeds up washing, saves money, and keeps my hair healthy for years.
For years, this shampoo has quickened my wash, eliminated conditioner costs, and maintained my hair's health, strength, and shine effectively every day.
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This shampoo lasts for ages, so I use it long-term and repurchase it happily.
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I love how this shampoo makes my hair feel soft and healthy every day.
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After ten years, this shampoo keeps my hair clean and shiny affordably.
This conditioner works wonders on my dry, color-treated hair, lasting three washes.
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