This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
As a first-time user, I love this shampoo for its excellent quality.
After my first use, I found this shampoo to be excellent. It provides great results for hair health and cleanliness, offering a superior experience that I highly recommend.
I truly love this shampoo because it is free from harsh perfumes and cleans effectively.
I appreciate this shampoo for its lack of strong perfumes and avoidance of dangerous chemicals, which keeps my sensitive scalp irritation-free while providing a refreshing clean.
I love how this shampoo deeply cleanses my hair, leaving my scalp fresh and curls undamaged.
I use this shampoo for a deep refresh. It effectively cleanses my scalp and protects my delicate curls without any issues, making it a staple in my routine.
I wash my hair every day and this shampoo keeps my colored hair safe and vibrant.
Since switching to this shampoo, I've noticed my color treated hair stays vibrant with daily washing. Its gentle formula cleans effectively without stripping color, making it ideal for frequent use.
Bleu Shampoo lathers excellently, providing me with clean, shiny, and smooth hair.
After using Bleu Shampoo, I found it creates a rich lather that cleanses deeply, resulting in clean, smooth, and shiny hair. The inclusion of caffeine and natural oils benefits my hair, but the cost is my only drawback.
I rely on this shampoo for simple and effective gray hair concealment with light color.
Having used this shampoo for years, I love how easy it is to use. First, shampoo normally, then apply it for 60 seconds. The color deepens with time, and light brown blends gray subtly without drastic roots.
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I love this shampoo for my dry sensitive scalp and color-treated hair.
I love how this shampoo untangles my hair and adds shine, boosting my confidence daily.
I find this vegan shampoo lightweight, rinses clean, and lathers nicely for healthy hair.
I enjoy the clear, sticky shampoo that moisturizes and smells like roses.
After using this shampoo, my hair feels clean, moisturized, and not greasy.
My shampoo arrived unsealed, leaking, with a thick texture and odd smell.
I love how this shampoo cleans hair deeply, removes styling products, and has a wonderful fragrance.
After one use, I noticed my thinning hair improving and felt happy.
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