This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I love how Brickell shampoo and conditioner make my hair clean, soft, and healthy without any heaviness.
Using Brickell shampoo for a year and the conditioner recently, I appreciate how they leave my hair feeling clean, soft, and healthy with a refreshing mint and tea tree oil scent, and I absolutely recommend them for daily use.
I love how Wella shampoo makes my curly, dry hair smooth, silky, and tangle-free.
Wella shampoo is my top choice for curly, wavy, dry, and colored hair; it leaves it smooth, silky, and easy to manage, and I'd recommend it to everyone.
I love how Spacagna shampoo makes my hair silky smooth and frizz-free.
After using Spacagna's shampoo, conditioner, and leave-in, my hair feels silky soft, smooth, and completely frizz-free, just as I hoped for daily hair care.
I love how lightweight this detangler is for my thin hair and extensions.
Oribe detangler is my top choice for thin hair and extensions because it's lightweight, prevents dryness, enhances manageability, and justifies its cost with excellent results.
I love how this shampoo softens my curly hair, gets stylist praise, and is affordable.
Using this shampoo for months, my curls are super soft, stylist noticed, scent is pleasant, price is affordable—highly recommend!
I love how it adds volume and softness to my fine hair.
I experienced added volume and softness with this shampoo; it's lightweight, gentle, and has a refreshing scent for fine hair.
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This shampoo transformed my hair, making combing effortless and snag-free instantly.
This shampoo transformed my dry, frizzy hair into soft, smooth locks instantly—I'm hooked!
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