This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I was skeptical but amazed as this shampoo regrew hair in weeks.
Initially doubtful, I used this shampoo and within two weeks, it restored my friend's hair from baldness, amazing me with its rapid effectiveness and leading me to advocate for it widely.
I love how this shampoo softens my hair for years with minimal product needed daily.
This shampoo has been my trusted choice for years because it consistently makes my hair feel soft and luxurious while requiring only a small amount per wash, which I find economical and effective for long-term hair care.
I regained baby hairs in two months using this shampoo, countering medication-induced thinning, and I'm thrilled.
I've used this shampoo for exactly two months and am overjoyed to observe new baby hairs growing, which is amazing since my medication leads to hair thinning; it effectively preserves my hair.
I highly recommend this shampoo for cleaning and moisturizing my dry hair effectively.
After bad experiences with shampoos that dried out my hair, I finally found one that cleans thoroughly while moisturizing, leaving it feeling luxurious and smelling great, which revives my dry hair perfectly.
This shampoo cured my husband's cradle cap and made his hair shiny.
This shampoo effectively treated my husband's cradle cap using natural ingredients. It left his hair shiny and is very affordable.
I like this shampoo's fragrance and price, but it didn't boost hair texture.
I enjoyed the scent and price of this shampoo. Its cruelty-free nature is excellent, but it didn't improve my hair's body.
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We adore this shampoo for its clean results and pleasant scent that suit all hair types perfectly.
Dr. Squatch's shampoo makes my hair soft, clean, and manageable every day.
I found this shampoo's honey aroma mild and pleasant; it performs well for hair care.
After using harmful shampoos, I now prefer organic sulfate-free for healthier hair.
I highly recommend this shampoo for less hair loss and thicker hair.
This shampoo effectively thickens my hair, making it the best I've tried with a long-lasting bottle.
After chemical damage, this shampoo restored my hair's softness and smoothness effectively.
I suggest using this clarifying shampoo weekly paired with a deep conditioner for optimal results.
I love how this shampoo makes my hair feel lightweight, soft, and shiny after washing.
This shampoo deeply hydrates my curly hair, leaving it clean, shiny, smooth.
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My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!
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