This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
This shampoo delivers shine, strength, and value—worth every penny with my conditioner routine!
This shampoo gives me incredible shine and strength—paired with my conditioner and mouse, it's a game-changer. Worth every penny, I'll keep reordering!
My hairdresser's shampoo protects color, lasts years with tiny pearl-sized doses—worth every penny!
This salon-quality shampoo, recommended by my stylist, uses minimal product per wash to lock in color and lasts over six years—ideal for short hair needing affordable luxury.
This shampoo transformed my dry hair with lightweight moisture and a fresh, non-greasy formula I adore
As someone with dry hair, I love how this shampoo delivers deep moisture without heaviness. The refreshing scent and residue-free formula make it my ultimate haircare essential for silky-soft results.
Heavy Hitter cleans deeply with refreshing scent but requires conditioner for softness.
This shampoo removes buildup effectively with a lingering fresh fragrance, though I use conditioner afterward to maintain hair softness and manageability.
This shampoo revitalized my thinning hair—gentle, effective, and worth repurchasing despite the smaller bottle.
Though surprised by the compact size initially, this shampoo transformed my thin hair with lightweight cleansing, reduced shedding, and renewed volume. Will reorder directly next time!
This shampoo transformed my damaged, color-treated hair—lightweight hydration, scalp comfort, and lasting value despite the scent.
This repairing shampoo revived my color-damaged hair—adds smoothness, scalp nourishment, and lightweight volume. Thick formula lasts ages, great value despite the overpowering coconut-vanilla scent.
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I love this shampoo's excellent lather, minimal use, great scent, and soft hair results.
I love how this shampoo makes my hair feel healthy and shiny after use.
I found this shampoo excellent for hydrating and scenting my hair, but the pump is poorly designed.
I noticed healthier hair and new growth after using this peppermint shampoo.
As a person with allergies, I use this purple shampoo without issues.
I recommend this shampoo because it's gentle, effective, and chemical-free for healthy hair.
I started with this salon shampoo for its candy fragrance and Amazon savings, loving the results.
After six weeks, I noticed thicker-looking hair with this shampoo, though new growth is still slow.
I appreciate the fast fix and shampoo's great impact on my hair.
I like this shampoo for its hair benefits, but find the price a bit high for regular use.
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My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!
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I prefer refilling my own bottle over awkward travel-sized shampoo packaging for cost efficiency.
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