This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I found this shampoo effective, but its high price compared to Walmart's deal makes me question its value.
In my use, this shampoo provided decent cleansing and lather, yet I'm unsure why it's priced higher than Walmart's $1.14 version. It left my hair feeling clean, but the value seems lacking for everyday needs.
I find this panthenol shampoo cleanses well with coconut fragrance, however greasy.
I selected this shampoo for its panthenol and shea butter ingredients. The coconut aroma is pleasant, and it washes my hair thoroughly, but I notice a greasy residue afterwards.
I found this shampoo excellent for enhancing my red highlights, it's affordable, and doesn't stain my hair.
I highly recommend this shampoo because it effectively maintains my red color, is cost-effective, doesn't cause running or staining, and smells great, even if it slightly dries my hair ends.
I use shampoo as body wash for its fresh smell and soft skin benefits.
I have used shampoo as a body wash for years because it smells amazing, keeps skin hydrated with built-in conditioner, and lasts long with rich foam.
I love how this dry shampoo quickly revives my hair with no residue for days.
This dry shampoo is my go-to solution for unwashed hair. It instantly refreshes, leaves no residue, and keeps my hair looking great for several days with minimal styling effort.
As a first-time user, I love this shampoo for its excellent quality.
After my first use, I found this shampoo to be excellent. It provides great results for hair health and cleanliness, offering a superior experience that I highly recommend.
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This conditioner transformed my long, thick hair with minimal product and a solid routine.
This hydrating shampoo lathers richly, leaving my hair moisturized without dryness—highly recommend!
This affordable shampoo transformed my hair; love its salon-quality results from Amazon!
This shampoo revived my dyed curls, reduced shedding, and restored natural shine effortlessly.
I love how this shampoo adds volume, shine, and reduces washes with its lightweight, heavenly scent.
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