This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.

Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.

This is a review from Amazon.com about product:

Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.

I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!

Shampoo Basics & Tips

How Purple Shampoo Works for Blonde Hair

Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.

Why Brassiness Occurs

Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.

Platinum Hair Maintenance

To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.

Fragrance Trade-Offs

While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.

JVN shampoo gives me shine, volume, easy rinse, and enhances my waves for dry hair.

JVN shampoo delivers shine, volume, easy lather, clear rinse, no scent, wet comb ease, wave enhancement for dry damaged hair.

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I love how Theorie makes my fine hair silky and healthy every day.

Using Theorie shampoo daily gives my fine hair a satin-like texture and improved health, even when washing twice after swimming in chlorine, making it my top choice.

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I love how this shampoo smells amazing and fits perfectly in my travel bag.

This shampoo is my go-to for travel because it has a wonderful fragrance, is highly portable, and ensures I never have to use inferior hotel body washes on my journeys.

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I love how this shampoo cleans my hair thoroughly and leaves a nice fragrance, but I need conditioner for long hair.

This shampoo cleans my hair very well and has a lovely scent, but it's not a conditioner substitute, so I use both to avoid tangles in my long hair and enjoy a smooth experience.

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I discovered this shampoo cleans hair effectively with minimal product and no repeat washes.

This shampoo has impressed me by cleaning my hair thoroughly with minimal product and no multiple washes required, making it a product I will reorder without any hesitation for its consistent results.

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I use this shampoo and my silver hair looks great with shine.

I'm 63 and love this shampoo for my silver hair's shine and compliments. It's amazing, so I bought it again.

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Tags： purple shampoo blonde highlights brass-free platinum hair toning shampoo

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