This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I love how this shampoo repairs my hair lightly, leaving it soft and smelling great.
This shampoo lightly repairs my hair, making it soft and fragrant, while offering excellent value for money, just as promised in the description.
I love how this shampoo repairs my thin damaged hair and keeps it hydrated with a light scent.
This shampoo repairs my mechanically and process damaged hair, keeping it hydrated with a light scent, and the kpac conditioner combo is perfect.
As a hypothyroid patient, I reduced hair fall in just four shampoo uses.
Having hypothyroidism, I saw hair loss and thinning. After four shampoo uses, my hair improved in strength and reduced falling, making it healthier.
I find this shampoo makes my hair incredibly soft and smooth consistently.
This shampoo makes my hair soft immediately and keeps it smooth through washing and drying. I prefer it to Redken for its reliable performance and better results.
I gifted this shampoo to my family, and they adore its wonderful scent that makes hugging them extra special.
I purchased this shampoo and body wash for my grandsons and son-in-laws as gifts, and they are thrilled with the pleasant aroma that makes our hugging sessions even more memorable and delightful for everyone.
This shampoo leaves my hair feeling amazing, though the lid was broken.
I am impressed by how this shampoo makes my hair feel so good, despite the broken lid when it arrived.
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This leave-in conditioner keeps my hair in place with a natural matte finish.
I love this gentle shampoo for my permed hair; it keeps curls perfect and saves money.
I achieved amazing hair results using this shampoo and masque with a fantastic scent.
I repurchased this shampoo for its great lather and soft hair feel.
I used Nizoral shampoo weekly and it cured my dandruff without dryness.
I love how this shampoo lathers well and lasts a month, but it's costly for large families.
With this shampoo, my hair is soft and manageable after gentle cleaning.
I love how this shampoo keeps my hair healthy and promotes regrowth with tea tree oil benefits.
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This shampoo transformed my thinning hair, adding incredible volume and body effortlessly!
I love this 2-in-1 shampoo that simplifies my routine and declutters my small bathroom.
I swear by Moroccanoil Repair for silky, damage-free hair daily—a little goes a long way!
My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!
My sensitive scalp thrives with this fragrance-free shampoo enriched with gentle grapeseed oil.
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I prefer refilling my own bottle over awkward travel-sized shampoo packaging for cost efficiency.
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