This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I found mixing this toner with my moisturizing shampoo eliminates brassiness and keeps hair hydrated.
By combining this toner with my regular moisturizing shampoo, I effectively combat brassiness without compromising hair hydration or natural shine.
This non-toxic shampoo reduced my hair fall gently without damaging strands, a rare gem!
Switching to this non-toxic shampoo transformed my hair care routine - gentle cleansing, reduced hair fall, and no damage. A rare, effective solution I trust daily.
This hypoallergenic shampoo keeps my hair soft, clean, and safe for sensitive skin without lingering scents.
As someone with skin allergies, I rely on this fragrance-free shampoo for soft, clean hair. Safe, gentle, and no lingering dough-like scent from the conditioner.
This shampoo cleans deeply with natural mint scent, reduces drain hair, and lasts 3 months per bottle.
This mint-scented shampoo cleans thoroughly without drying, reduces drain hair significantly, and offers 3-month value despite initial cost. Perfect for thinning hair care routines.
I transformed my thinning hair to shiny, bouncy locks with visible baby hairs—my stylist approved!
From severe hair loss to radiant, voluminous locks with visible baby hairs—this shampoo gave me salon-quality results my stylist praised. Life-changing!
This shampoo cleanses well but the unnatural plastic-like fragrance makes me want to switch brands faster.
The shampoo's cleaning performance satisfies me, but its harsh chemical-like odor gives an unnatural sensory experience that outweighs the benefits, motivating me to explore better-scented options.
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I get instant volume and fuller hair with no dryness from this shampoo, scent is acceptable for now.
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I adore this paraben-free coconut shampoo that cleans gently while protecting the planet.
I love this shampoo's volumizing power, gentle scent, and deep clean that lasts for years.
My hair fall vanished using this shampoo for all hair types—worth every penny!
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