Shampoo reviewsUnisexThis purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.

This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.

2026-01-25 Shampoo reviews Categroy:Unisex Views:368


Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.


This is a review from Amazon.com about product:


Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.


My Secret to Brass-Free Blonde Hair with Purple Shampoo


I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!


Shampoo Basics & Tips


How Purple Shampoo Works for Blonde Hair


Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.


Why Brassiness Occurs


Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.


Platinum Hair Maintenance


To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.


Fragrance Trade-Offs


While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.



I found sufficient cleaning but no deep clean difference, with an annoyingly strong, long-lasting scent.

This shampoo cleaned my hair adequately but didn't deliver promised deep cleaning results. Its excessively strong, long-lasting scent became annoying, and the $34 price seems high for a small bottle, though twice-weekly use might improve value.

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This pH-balancing shampoo gently removes product buildup while protecting my thin hair from damage.

Following baking soda washes, this shampoo balances my scalp pH, thoroughly cleanses hair products without damage, reduces split ends, and maintains volume in my thin hair between washes. 20 words

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I love Hawthorne's thickening shampoo for its amazing scent, visible results, and lasting affordability.

Switching to Hawthorne thickening shampoo gave me fuller hair with a fantastic scent. Its long-lasting formula saves money while outperforming premium brands like Hims. Highly recommended!

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I can't wear perfume with this shampoo because its overwhelming scent competes.

This intensely perfumed shampoo overpowers my favorite scents, making fragrance layering impossible for daily use.

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My shampoo gives incredible shine and bounce, wowing my hairdresser with healthy hair transformation weekly.

With weekly use, my shampoo delivers unbelievable shine and bounce to my choppy layers. My hairdresser gasped at the healthy transformation, and deep conditioner packs enhance results when rinsed properly for textured hair.

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I love this shampoo but received a loose pump nozzle and messy packaging, wasting product.

Despite being a high-quality shampoo, mine came with an unscrewed pump nozzle and minimal protection in the box, causing leaks and product waste during shipping. Very frustrating!

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Tags: purple shampoo blonde highlights brass-free platinum hair toning shampoo


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Previous: I swear by Moroccanoil Repair for silky, damage-free hair daily—a little goes a long way!

Next: My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!

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