This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I love how this shampoo makes my hair healthy, smells amazing, and reduces wash days.
This shampoo revived my dry, damaged hair into healthy locks with an incredible fragrance that fills my bathroom. I now wash less often, and the larger bottles offer great value for long-term use.
I love this shampoo's hair fall reduction, rich lather, and conditioner economy.
I endorse this shampoo: it reduces hair fall, lathers richly, cleans effectively, needs less conditioner, and is worth the cost.
I use this shampoo daily; a small amount gives rich lather for soft hair.
I really enjoy this shampoo for everyday use; a tiny amount produces excellent lather, leaving my hair soft and manageable with ease and efficiency.
I use this shampoo to eliminate flakes and wash less for a clear scalp.
This shampoo completely removes my hard flakes when I brush before washing, allowing me to shampoo just twice a week for a perfectly clear and refreshed scalp.
I really like the thick lather and clean ingredients of this shampoo.
After three weeks, I find this shampoo convenient, lathers well, cleans effectively, has a nice scent, and uses clean ingredients.
I find this shampoo concentrated; it makes my hair squeaky clean.
I find this shampoo highly concentrated; a little cleans my scalp and hair perfectly, and I highly recommend it.
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I recommend this shampoo because it's gentle, effective, and chemical-free for healthy hair.
I started with this salon shampoo for its candy fragrance and Amazon savings, loving the results.
After six weeks, I noticed thicker-looking hair with this shampoo, though new growth is still slow.
I appreciate the fast fix and shampoo's great impact on my hair.
I like this shampoo for its hair benefits, but find the price a bit high for regular use.
After trying As I Am shampoo, my dandruff disappeared and hair improved.
As a fan, I highly recommend this shampoo for tremendous hair health improvements.
After using Goldwell, my hair is soft, no longer dry or brittle.
After using this shampoo, my hair felt great but fine hair became limp until I reduced conditioner.
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My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!
My sensitive scalp thrives with this fragrance-free shampoo enriched with gentle grapeseed oil.
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I prefer refilling my own bottle over awkward travel-sized shampoo packaging for cost efficiency.
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