This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
Exederm shampoo stopped my toddler's itching, bringing eczema scalp relief and bath-time peace.
Exederm shampoo calmed my toddler's eczema scalp itching within 3 weeks. Combined with Organic Root Stimulator oils for instant relief, it's gentle but I wish the conditioner added more moisture for her African American hair.
My stylist's shampoo transformed my well water dry hair into silky, shiny locks. Occasional deep cleansing prevents buildup.
This shampoo solved my dry hair caused by hard well water, giving me silky, shiny results. Since I have thin hair prone to buildup, I use deep cleansing shampoo periodically to avoid flatness.
This shampoo cleanses my curls and scalp deeply, leaving hair healthy with rich lather and a fresh, pleasant scent.
My curls feel revitalized thanks to this shampoo's scalp-cleansing power and damage-free formula. It creates rich lather with a fresh fragrance that suits curly, wavy, or straight hair. Always use with Isles conditioner.
I tried Pureology shampoo on color-treated wavy hair but found it just okay for frizz, unlike their amazing gel.
After accidentally buying Pureology shampoo instead of gel, I found it mediocre for my fine, color-treated wavy hair's frizz in humidity. Stick to their stellar gel!
I revived my dry, knotted hair with instant hydration and effortless brushing after just one shampoo use.
This shampoo rescued my parched, unbrushable hair with deep hydration on first use. Brushing became miraculously smooth during and after towel drying, impressing even my husband with the visible transformation.
My hairdresser-recommended shampoo protects color, leaves hair soft and shiny with no residue while lathering perfectly.
After my hairdresser couldn't supply it, I found this gem online. It preserves my hair color beautifully while making it soft, shiny, and residue-free with excellent lather for daily use.
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I love how this shampoo's gentle formula and pleasant fragrance benefit my entire family's hair.
I love this shampoo from a luxury hotel for its superior quality.
I love how it wipes away oil, has a light scent, and dries hair smoothly.
I adore this shampoo's fresh peppermint rosemary scent and scalp tingling sensation.
I always check the shampoo cap to prevent leaks and ensure a clean, effective hair wash.
I cleared my dandruff in three washes with cooling sensation from first wash.
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My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!
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I prefer refilling my own bottle over awkward travel-sized shampoo packaging for cost efficiency.
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