This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
My Shampoo Review: Effective, Natural, and Worth the Wait
My shampoo review highlights effectiveness, natural ingredients, and long-term hair growth benefits.
My Problem Hair Feels So Much Better
I've used this shampoo for four months and love how it makes my hair shiny, soft, and manageable. It works perfectly for my fine, thin, oily, and damaged hair.
I Love This Shampoo for Thicker, Softer Hair Growth
I love this shampoo for faster hair growth, softer hair, and no need for conditioner. Great for thin hair.
I Love This Nourishing Shampoo for My Fine Wavy Hair
I love this nourishing shampoo for my fine wavy hair. It tames frizz and keeps my hair healthy without feeling heavy.
My fine curly hair loves this shampoo
My fine curly hair feels clean and light after using this shampoo. Great for natural hair with low density.
My Hair Adjusts Well to This Shampoo
My hair adjusts well to this shampoo, I love it and can't wait to buy more from Virtue Labs.
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