This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I love how this shampoo keeps my elumen color vibrant and hair incredibly soft, just like my hairdresser uses.
Since my hairdresser recommended it, I've used this shampoo religiously. It maintains my elumen color's vibrancy amazingly for 14 months while leaving hair luxuriously soft and healthy-looking.
I love this shampoo's great scent, noticeable difference, and rich lather. It's become my essential monthly hair routine.
I love how this shampoo smells fantastic, delivers a noticeable difference in my hair's health, creates a rich lather, and has become an essential part of my monthly hair care routine.
I love this shampoo for keeping my gray hair soft, healthy, and naturally beautiful without yellowing or dryness.
As a self-proclaimed gray hair expert, I confirm this shampoo outperforms others I've tried, delivering softness, health, and natural shine to my silver locks effortlessly.
This shampoo stopped my scalp flakes, cleans deeply, and its pump bottle makes every shower effortless.
My scalp finally stopped flaking thanks to this deeply cleansing shampoo. The convenient pump dispenses perfect amounts, and the sizable bottle lasts ages - worth the investment for healthy hair.
This shampoo gives my fine hair lightweight volume and a loose, clean feel without weighing it down daily.
As someone with fine hair, I appreciate how this shampoo lifts roots for loose, airy volume without miracles. But beware: others report dryness and scent issues, so results vary by hair type.
This huge shampoo lasts forever on my 28in hair and even washes our bull!
This massive shampoo supply saves me constant Walmart runs for my 28-inch hair. We still have 3 full bottles, and it's tough enough even for washing our bull!
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I love how this shampoo works on my thick hair, giving salon-like results with easy pump use.
This shampoo volumizes and shines my hair without weight, hydrating and color-safe.
JVN shampoo gives me shine, volume, easy rinse, and enhances my waves for dry hair.
I love how Theorie makes my fine hair silky and healthy every day.
I love how this shampoo smells amazing and fits perfectly in my travel bag.
I discovered this shampoo cleans hair effectively with minimal product and no repeat washes.
I use this shampoo and my silver hair looks great with shine.
I use this shampoo for thicker hair and less shedding—it's affordable and effective.
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