This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I am very pleased with its lather, bottle size, and pleasant scent.
I have been using this shampoo and it works as expected, providing a good lather that makes my hair clean, the bottle size is convenient for storage, and the scent is pleasant without being overwhelming, which I appreciate.
I enjoy saving money on this shampoo that lathers and cleans hair.
I save money with this natural shampoo that lathers and cleans well; it's a bit drying but I'll buy again for the value and savings on hair care.
I like the shampoo, will buy separately; conditioner too thick, bottle flawed.
I really enjoy the shampoo's quality and would buy it again separately, but the conditioner is too thick and the bottle design makes it hard to use, which impacts my hair care experience negatively.
I use this shampoo to dry oily hair, gaining days between washes.
This shampoo dries my greasy scalp perfectly, allowing me to enjoy two to three days of clean, oil-free hair without daily washing or hiding under hats.
I find this shampoo ideal for gentle cleansing of my adult hair.
This gentle shampoo cleanses my adult hair perfectly daily, and I only need clarifying shampoo after intense dirty gardening sessions.
I love how this shampoo cleans without drying or greasing my hair, and the scent is amazing.
This sulfate-free shampoo cleans my daily sweat without drying or greasing my hair, and the masculine scent keeps me fresh all day, which my wife loves too.
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I was hesitant but pleased: shampoo is lightweight for my fine hair.
For me, this shampoo moisturizes fine hair, controls frizz, and prevents oiliness.
I used this shampoo and saw less shedding, thicker hair, and new growth in weeks.
I adore this color-safe shampoo for its wonderful scent and hair loss prevention.
I love this shampoo's excellent lather, minimal use, great scent, and soft hair results.
I love how this shampoo makes my hair feel healthy and shiny after use.
I found this shampoo excellent for hydrating and scenting my hair, but the pump is poorly designed.
I noticed healthier hair and new growth after using this peppermint shampoo.
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