This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I use this shampoo, but now my hair is oily and bottles are spilled
This shampoo caused oily hair and leaked bottles, making it a poor experience for me and my husband.
I love this shampoo for dry hair but not for oily
I love this shampoo for dry hair but it's not suitable for oily hair. It makes my hair greasy.
Paul Mitchell shampoo delivers fresh scent and great feel
Paul Mitchell shampoo gives fresh scent and soft hair with great value and daily use
My Shampoo Experience: Squeaky Clean Hair
My shampoo leaves hair squeaky clean but needs a regular wash afterward for optimal results and healthy scalp.
I love this shampoo for soft, hydrated curly hair
I love this shampoo for soft, hydrated curly hair and it's worth the price
I Love This Shampoo for Soft, Manageable Hair
I use this shampoo daily for soft, manageable hair with less breakage and improved texture.
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After a decade, my hair stays healthy with this favorite keratin shampoo. Totally recommended.
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