This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I appreciate how this shampoo maintains scalp cleanliness with weekly minimal use.
Using this shampoo, my scalp feels clean and refreshed with infrequent weekly application. Although hair thickening effects haven't appeared after a few months, I value the cleanliness and convenience it brings to my lifestyle.
I found that this shampoo restored my hair's softness and reduced tangles.
My hair was damaged from coloring, but this shampoo made it clean, soft, and manageable quickly. I no longer face breakage when combing, and my hair looks revitalized.
I love how this shampoo controls dandruff, lathers smoothly, and moisturizes my hair effectively.
My experience with this shampoo is positive. It uses pyrithione zinc to control dandruff, lathers well, and keeps hair moisturized.
Oribe Silverati transformed my silver hair with incredible shine and softness, replacing three other products.
I used to face odd colors from toning shampoos on my white hair, but Oribe Silverati delivered perfect shine and softness. It's pricey, yet I saved money by ditching three other products for salon-quality results at home.
I found this shampoo gently clarifies my scalp, stops itching, and keeps hair fresh for days.
As a user with persistent scalp issues, this shampoo has transformed my routine by clarifying gently, eliminating itch, and maintaining hair lightness for over a week, all with a refreshing scent.
I found that Attitude shampoo leaves my hair clean with defined curls.
My first use of Attitude shampoo revealed secure packaging, no strong odor, clean hair, and well-defined curls that are manageable.
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I love this fragrance-free shampoo for soft, clean hair and a non-itchy scalp—amazing lather too!
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