This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
After trying all products, I found Nutrafol gives thick hair sprouts and fuller hair.
I tested countless hair growth products, but only Nutrafol worked effectively. After one year of use, it gave me abundant hair sprouts and significantly fuller hair, surpassing my expectations from the past 35 years.
After three uses, I find this shampoo minimizes build-up and leaves hair thoroughly clean without any dryness.
Having applied this shampoo on three occasions, I notice it requires minimal product to achieve a deeply clean scalp and hair, all while preventing dryness and keeping build-up at bay effectively.
This shampoo relieved my itchy scalp and controlled oiliness, making it feel fresh.
This shampoo is the first to effectively treat my scalp issues, providing relief from itch and oil with every wash, and its concentrated formula makes it long-lasting.
I love how this shampoo leaves my hair soft and healthy with a gentle fragrance.
This shampoo makes my hair super soft and healthy, and I adore the light scent. Although hair growth isn't evident yet, the overall experience is positive and beneficial.
This shampoo works wonders for my hair, leaving it soft and clean, though Amazon's packaging is often messy and leaky.
I highly recommend this shampoo because it transforms my hair, making it silky and strong with every wash. However, the packaging from Amazon frequently arrives leaky and messy, which is disappointing but doesn't detract from the product's amazing benefit
I love the scent and the hair loss shampoo and serum really work for my post-covid thinning hair.
I suffered from hair loss after covid, but my friend sent me Lanaza's products. The shampoo and serum have a delightful scent and are truly effective in stopping fall and improving thickness.
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I find this dry shampoo works well, leaving my hair cleaner and fresher than others I've tried.
My hair feels amazing with this shampoo's unique scent and pure ingredients.
After two years of use, this shampoo cuts hair loss and prevents oily scalp.
I use this shampoo and it adds volume to my hair beautifully every day.
I love how this shampoo makes my hair soft, manageable, and shiny daily.
I love how Activ shampoo made my hair softer, thicker, and easy to manage.
As a user, I find this shampoo ideal for fine curly hair.
I love how this unscented shampoo cleanses and softens my sensitive hair.
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