This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I highly recommend Self Absorbed for budget-friendly hair care with amazing results.
I absolutely love Self Absorbed shampoo for its low price, big quantity, and amazing hair results, despite the average scent.
I fixed my hair issues with this shampoo and reorder it regularly.
My thinning and frizzy hair improved significantly with this shampoo. I am so pleased that I have reordered it multiple times and continue using it.
I found this shampoo dye easy, quick, and effective for covering my gray hairs completely.
I am 72 and had white hair with new growth. This shampoo dye was easy to apply, covered gray hairs quickly, and I will buy it again for its effectiveness.
I recommend this shampoo for yellowing control and pleasant scent, despite bottle flaws.
I appreciate how this shampoo tackles yellowing and has a light smell. The bottle, however, is cumbersome and lacks a pump.
After seven weeks, I have significant new hair growth and thicker strands, impressing my stylist with visible results.
In just 7 weeks of using Actiiv Recovery Thickening shampoo, I noticed abundant new hair growth on my hairline and scalp, with thicker strands that significantly filled in previous bald spots, amazing my stylist.
I love how this shampoo removes hard water mineral deposits, leaving my hair incredibly soft and clean after just one use.
I used this product just one time and am in love! It combat hard water mineral deposits effectively, and with the shampoo, mask, and leave-in conditioner, my hair is now super soft and feels thoroughly clean. I'm completely sold on this solution.
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I swear by Moroccanoil Repair for silky, damage-free hair daily—a little goes a long way!
My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!
My sensitive scalp thrives with this fragrance-free shampoo enriched with gentle grapeseed oil.
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I prefer refilling my own bottle over awkward travel-sized shampoo packaging for cost efficiency.
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