This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.

Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.

This is a review from Amazon.com about product:

Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.

I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!

Shampoo Basics & Tips

How Purple Shampoo Works for Blonde Hair

Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.

Why Brassiness Occurs

Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.

Platinum Hair Maintenance

To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.

Fragrance Trade-Offs

While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.

I love how this shampoo tames my frizzy hair, boosting its health with minimal use.

As someone with straight coarse hair, I appreciate this shampoo's ability to control frizz, enhancing my hair's health. It requires minimal product per use, but I'm monitoring the bottle's longevity relative to price for full assessment.

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I found this shampoo perfect for toning my blond hair with rich lather and smooth viscosity.

I recommend this shampoo for blondes as it tones brassiness, creates ample lather, and has nice viscosity. A great Amazon find for hair health.

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This shampoo provides a great lather and fresh scent that I appreciate.

I have used this shampoo and enjoy its great lather and fresh smell, though it doesn't eliminate frizz completely, but the value is better than many alternatives I've tried.

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I purchased an old half-strength shampoo from Amazon and was utterly disappointed.

After buying an old and half-strength shampoo from Amazon, I was completely unhappy and decided to discard it immediately without even considering using it on my pet.

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I adore this shampoo for adding shine, a fresh clean feel, and enhancing my hair's natural highlights beautifully.

This shampoo consistently gives my hair a glossy luster, a deeply clean sensation, and makes my highlights stand out vibrantly, leaving me thrilled with my hair's overall health and appearance.

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I love buying shampoo in gallons for endless supply, refilling bottles with its sweet bubblegum scent that kids adore.

I appreciate purchasing shampoo in gallon quantities for a reliable long-term supply, allowing me to refill existing bottles at home. The bubblegum fragrance is delightfully clean and particularly appealing for children's use.

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Tags： purple shampoo blonde highlights brass-free platinum hair toning shampoo

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My blonde stays bright 12 months, no brassiness! Perfect for color-treated hair.

This shampoo prevents further hair loss and adds body without weighing down. I love it!

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I swear by Moroccanoil Repair for silky, damage-free hair daily—a little goes a long way!

My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!

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I prefer refilling my own bottle over awkward travel-sized shampoo packaging for cost efficiency.

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