This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I love this shampoo but received a loose pump nozzle and messy packaging, wasting product.
Despite being a high-quality shampoo, mine came with an unscrewed pump nozzle and minimal protection in the box, causing leaks and product waste during shipping. Very frustrating!
Doubtful at first, I see shampoo results after four weeks of daily use, planning conditioner next.
I did not believe this shampoo would work, but daily use for four weeks shows clear results, converting me from skeptic to conditioner buyer now.
This shampoo makes my thin brunette hair incredibly shiny and soft, defying my age expectations beautifully.
Even at 52 with thin but dense hair, this shampoo gives me amazing shine and softness. I wish it was less watery and cheaper, but the youthful results are undeniable.
This shampoo transformed my fine hair with amazing volume and noticeable daily difference.
Using this shampoo delivers obvious, immediate volume for my fine hair compared to others, making it look fuller and healthier every day.
This pure shampoo cleans deeply, leaves hair soft and shiny, and soothes my itchy scalp perfectly.
After using this shampoo, my hair feels deeply cleansed, extra soft, and beautifully shiny. I'm thrilled it calms scalp itch and leaves no residue, just pure comfort.
This shampoo significantly lessened my shedding, softened hair, and soothed my oily sensitive scalp without irritation.
I observed significantly less hair loss after using this shampoo, plus softer, shinier results. It calmed my oily sensitive scalp without irritation—the medicinal smell is worth it!
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I experienced great scent and foam, but my dry hair turned fuzzy.
I love how this sulfate free shampoo effectively soothes my itchy scalp.
I recommend this shampoo for its excellent lather and soft hair results.
I swear by this shampoo for rapid hair growth, healthier locks, and added volume.
My hair is less frizzy and shinier since using this affordable shampoo.
I experienced less hair loss after 60 days with shampoo, though dryness.
I love how this shampoo makes my hair soft and smells amazing, encouraging me to continue use.
I've used this shampoo for years and it made my hair healthy.
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I love this 2-in-1 shampoo that simplifies my routine and declutters my small bathroom.
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My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!
My sensitive scalp thrives with this fragrance-free shampoo enriched with gentle grapeseed oil.
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I prefer refilling my own bottle over awkward travel-sized shampoo packaging for cost efficiency.
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