This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
This sulfate-free shampoo keeps my scalp clean and my hair growing strong.
This sulfate-free shampoo cleans my sensitive scalp, the conditioner moisturizes, and my hair grows longer with less breakage in months.
I use Ingreendients natural shampoo to clean my bald head, and it feels incredibly good.
I highly recommend Ingreendients natural shampoo for bald heads because it cleans deeply, feels amazing on my scalp, and is made with gentle ingredients that leave my skin smooth and refreshed.
I recommend this shampoo for transforming thick frizzy hair into shiny, moisturized locks.
My fine hair felt weighed down with this shampoo, yet it worked wonders on my granddaughter's thick frizzy hair, leaving it clean, moisturized, and incredibly shiny after use.
I achieved soft, hydrated hair with Miracle Hair Rescue and no sticky residue.
I applied Miracle Hair Rescue and got no residue, great fragrance, soft hydrated hair from a trusted brand with little product needed for excellent results.
This shampoo hydrates my hair and adds volume, making it look full and healthy without extra oils.
I've used this shampoo multiple times; it provides excellent hydration and volume, reducing my need for biotin oil and giving me fantastic, healthy-looking hair with a light scent.
I used shampoo with spray and my hair transformed for the better.
I achieved a complete hair transformation using this shampoo and deluxe prime spray, resulting in much better health and appearance.
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After using Brickell, my hair feels cleaner, softer, and much healthier overall.
This shampoo makes my hair soft, smells great, and has no buildup.
I believe this shampoo brightens my salt and pepper hair and tones blonde perfectly.
I love Baxter's mint shampoo for its fresh scent and gentle finish that makes it my top choice.
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