This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I love how this shampoo makes my hair clean, thick, and it grows very fast.
With this shampoo, my hair feels clean, appears thicker, and grows rapidly. However, it fails to promote new hair growth, which is a common issue with online products I've tried.
I love how this shampoo lathers thickly with a clean, wonderful aroma for daily use.
I enjoy using this shampoo daily as it lathers thickly with little product and offers a clean, wonderful aromatic experience that keeps my hair healthy and smelling great all day long.
My hair is thicker thanks to this amazing shampoo and game changer.
This amazing shampoo transformed my hair, making it thicker and fuller. It was a game changer for both me and my husband, delivering visible results and boosting our confidence in daily hair care.
I love how this shampoo makes my hair soft and silky without conditioner.
This shampoo gave me soft, silky hair that's manageable sans conditioner. Medium lather, faint scent, hydrated. Ideal for color-treated hair.
I find this conditioner perfect for smooth, frizz-free curls that comb easily.
I am so happy with how this conditioner makes my daughters' curly hair smooth and combable while controlling frizz effectively.
Using Routine shampoo, I enjoy the lather and expect improved hair health.
After using Routine shampoo, I enjoy the lather and am optimistic about reduced hair loss and better texture over time.
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After a decade, my hair stays healthy with this favorite keratin shampoo. Totally recommended.
I love this fair-trade organic shampoo for healthier hair and reduced washing, worth every penny.
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