This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.

Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.

This is a review from Amazon.com about product:

Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.

I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!

Shampoo Basics & Tips

How Purple Shampoo Works for Blonde Hair

Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.

Why Brassiness Occurs

Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.

Platinum Hair Maintenance

To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.

Fragrance Trade-Offs

While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.

I appreciate the shampoo's large bottles and value for short hair, but find the scent too overpowering for my liking.

I found this shampoo provides excellent value with big bottles that last long for short hair, but the scent is overwhelmingly masculine like aftershave, which may not suit everyone, and I prefer using separate conditioner for my wavy hair.

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I love how this shampoo thickens and nourishes my fragile hair perfectly.

Using this shampoo, I've noticed stronger roots, cleaner hair, and a thicker appearance, all while being gentle on my thin, fragile strands naturally.

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I solved my orange hair problem with this shampoo that cleans thoroughly.

After hard water turned my hair orange, this shampoo fixed it. It cleans well but is drying, yet I repurchase it.

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My shampoo choice cleans hair and skin thoroughly, enhancing curls and moisture without drying.

I use this shampoo daily for my hair and as a body wash for my partner. It effectively removes buildup, defines curls, and moisturizes without greasiness, all while saving money and reducing environmental impact with gallon-sized containers.

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This restoring shampoo improves my hair's thickness and simplifies morning routines effectively.

I started using this shampoo recently, and it makes my hair feel fuller and thicker with a nice fragrance. It eases my morning routine and doubles as a gentle body scrub, which I find very convenient.

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I reduced shedding and regained thicker hair using this lightweight, non-greasy shampoo.

As someone in my late 40s with hormonal hair loss, I tried Rogaine but failed. This shampoo has effectively reduced shedding and promoted growth for my fine hair, and the conditioner isn't heavy.

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Tags： purple shampoo blonde highlights brass-free platinum hair toning shampoo

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