This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
This vegan shampoo soothes my scalp, reduces dandruff, and has a clean, neutral scent.
After 3 weeks, this vegan shampoo soothed my scalp, reduced dandruff, and offered a clean scent. While pricey, it's effective for irritation relief.
I love this clarifying shampoo for its fresh scent and scalp-refreshing effect that leaves hair feeling clean.
This shampoo became my favorite clarifying solution – its ingredients deeply cleanse while the invigorating fragrance leaves hair smelling fresh and scalp feeling rejuvenated after each use.
Love this shampoo's rich lather and scent, though it lasts 28 washes, not 40 as claimed.
This shampoo's luxurious lather and refreshing scent wowed me, though it lasted 28 washes instead of 40—still a great value for the quality!
This shampoo transformed my bleach-dyed hair—soft, silky, voluminous, and long-lasting with a divine scent!
As someone with bleach-dyed platinum hair, I'm amazed by how this shampoo restores softness, adds volume, and protects color—all with an irresistible fragrance that lasts!
I love this Italian shampoo's color-safe formula, luxurious shine, and unique spicy scent—great value compared to salons!
This Italian shampoo keeps my color vibrant with its illuminating formula, offers salon-quality shine at Amazon prices, and features a unique spicy amber scent I prefer over floral options.
I Love Surface Shampoo for Its Hydrating Formula and Effortless Twice-Weekly Routine
Surface Shampoo transformed my hair care routine with its hydrating formula—using it twice a week paired with daily conditioner delivers healthy, shiny hair effortlessly.
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Woodys shampoo cleans thoroughly without drying, worth every penny for my perfect daily hair care.
This shampoo transformed my curls into soft, shiny, healthy hair I adore daily.
I get instant volume and fuller hair with no dryness from this shampoo, scent is acceptable for now.
This shampoo transformed my thinning post-Covid hair into shiny, silky, thick locks amazingly fast!
I adore this paraben-free coconut shampoo that cleans gently while protecting the planet.
I love this shampoo's volumizing power, gentle scent, and deep clean that lasts for years.
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I love this 2-in-1 shampoo that simplifies my routine and declutters my small bathroom.
I swear by Moroccanoil Repair for silky, damage-free hair daily—a little goes a long way!
My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!
My sensitive scalp thrives with this fragrance-free shampoo enriched with gentle grapeseed oil.
My Hair Thrives Naturally: Gentle Cleansing, Reduced Chemicals, Authentic Texture
I prefer refilling my own bottle over awkward travel-sized shampoo packaging for cost efficiency.
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