This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.

Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.

This is a review from Amazon.com about product:

Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.

I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!

Shampoo Basics & Tips

How Purple Shampoo Works for Blonde Hair

Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.

Why Brassiness Occurs

Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.

Platinum Hair Maintenance

To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.

Fragrance Trade-Offs

While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.

I find this vegan shampoo lightweight, rinses clean, and lathers nicely for healthy hair.

I choose this shampoo because it's vegan, free of junk, lightweight, rinses well, and lathers nicely, ensuring my hair stays clean and healthy without any build-up or irritation.

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I enjoy the clear, sticky shampoo that moisturizes and smells like roses.

This shampoo moisturizes my thick hair; I like its sticky texture, clear formula without dyes, and floral rose scent.

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After using this shampoo, my hair feels clean, moisturized, and not greasy.

This shampoo keeps my colored hair clean and moisturized without grease, and I find it ideal for my highlights with minimal usage required for great results.

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My shampoo arrived unsealed, leaking, with a thick texture and odd smell.

After buying shampoo and conditioner, I discovered they were unsealed and leaking, with thick texture and Surface-like smell, warning others.

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I love how this shampoo cleans hair deeply, removes styling products, and has a wonderful fragrance.

This shampoo effectively cleanses my hair, eliminating all mousse and paste residue, while the delightful fragrance makes every wash enjoyable and leaves my hair feeling fresh and healthy.

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After one use, I noticed my thinning hair improving and felt happy.

I decided to try this expensive shampoo despite doubts and was thrilled with the fast improvement in my thinning hair after just one use.

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Tags： purple shampoo blonde highlights brass-free platinum hair toning shampoo

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