This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
I grow longer hair faster with less shedding; 5-minute application boosts thickness despite slight coarseness.
This shampoo accelerates my hair growth while minimizing loss. Applying it for five minutes pre-rinse enhances thickness by creating intentional coarseness, giving fuller volume despite the textured feel.
This gentle shampoo makes my hair feel amazing without causing damage or dryness. Perfect sensory experience!
After consistent use, this non-damaging shampoo leaves my hair feeling fantastic—soft, clean, and healthy-looking without any harsh effects.
I love this biotin shampoo's amazing fragrance and effective hair loss prevention, though it slightly reduces volume.
This biotin shampoo delivers incredible scent improvement and noticeable hair loss reduction, validating its effectiveness. The only trade-off is reduced volume, but healthier hair growth outweighs this minor drawback for me.
I love this affordable natural shampoo—it rivals Deva Curl's quality while saving me money.
Switching to this natural shampoo saved me money—it performs almost like expensive Deva Curl but with cleaner ingredients and better value for daily use.
I reversed hair loss in 8 months! My hair grew back stronger and healthier than ever using this shampoo.
My unexplained hair fall stopped completely after using this shampoo. Within 6-8 months, I achieved stronger, healthier regrowth that surpassed my expectations. Highly recommended solution!
My long hair feels thicker, softer with less shedding and new growth after using this clarifying shampoo.
I love how this shampoo makes my long hair thicker, softer with zero residue and less shedding. It clarifies my scalp, reduces itch, adds volume, and even helps new growth. Low suds work better with a quick double wash technique.
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My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!
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I prefer refilling my own bottle over awkward travel-sized shampoo packaging for cost efficiency.
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