This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
My mild shampoo leaves hair shiny and full
I use this mild shampoo daily; it gently cleanses, adds shine, and gives my hair body without harshness.
Healthy Hair with Minimal Hair Loss Using This Shampoo
I love this shampoo for healthy hair and reduced hair loss, it's affordable and effective.
My experience with this shampoo for frizzy curls
This shampoo helps clarify my frizzy curls and leaves them feeling refreshed and manageable
My Favorite Shampoo for Clean and Fresh Hair
My favorite shampoo leaves hair clean, fresh, and feeling cleaner longer. I wash less often and enjoy the results.
My favorite shampoo for clean hair and skin relief
My favorite shampoo for clean hair, skin relief, and color-treated hair care.
I Love This Organic Shampoo for Healthier Hair
I love this organic shampoo for healthier, stronger hair every day
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