This purple shampoo eliminates brassy tones, keeping my blonde vibrant without daily use. Fragrance is mild but effective.
Using this purple shampoo weekly keeps my blonde highlights bright and brass-free. Though the scent isn't my favorite, the results are worth it for vibrant, salon-quality strands at home.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
Shampoo Basics & Tips
How Purple Shampoo Works for Blonde Hair
Purple shampoo uses color theory to neutralize brassy yellow tones in blonde or platinum hair. The purple pigments counteract warm hues through the color wheel, leaving hair cooler and brighter.
Why Brassiness Occurs
Blonde highlights often turn yellow due to mineral buildup (from hard water), UV exposure, or fading dye molecules. Chemical processes also weaken hair cuticles, making them prone to discoloration.
Platinum Hair Maintenance
To maintain platinum strands, limit washing to 2-3 times weekly. Cool-tone shampoos like this one prevent oxidation of hair pigments while avoiding over-drying compared to daily clarifying formulas.
Fragrance Trade-Offs
While some users dislike toning shampoo scents, stronger fragrances often indicate higher sulfate content. This product opts for milder aroma to prioritize color protection over sensory appeal.
This sulfate-free shampoo adds body to my fine hair and smells delightful, enhancing my daily routine.
After using it, I found this shampoo gives my fine hair much-needed body and a delightful scent, making it worthwhile despite initial tangles without conditioner.
I love how this shampoo smells fresh and leaves my hair soft.
On the first day, I noticed the shampoo's fresh fragrance and thick texture. It lathers minimally, but my hair feels soft and manageable. I appreciate the seller's advice for dry hair care.
I love how this shampoo revitalized my thinning hair, making it thicker.
I used this shampoo with conditioner, and in one week, my thinning hair was revitalized and now looks much thicker.
This shampoo gives me silky smooth hair for a perfect silk press.
I am amazed by how this shampoo and conditioner leave my hair clean and silky smooth, providing the perfect foundation for a beautiful silk press hairstyle that lasts all day.
I absolutely love the delightful scent and have used this shampoo for years.
As a loyal customer, I deeply appreciate the scent and have consistently used this shampoo for years whenever it's in stock, even with a lid problem.
I love how TRUSS Miracle Shampoo makes my dry hair soft, manageable, and protected with anti-aging benefits.
Using TRUSS Miracle Shampoo has transformed my dry hair; it cleanses gently, restores elasticity, and leaves it soft and shiny with anti-aging and color protection benefits.
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I love this shampoo because it minimizes my scalp psoriasis flaking effectively.
After one month, my shampoo reduced hair fall and boosted hair health.
I tried this shampoo for extensions; it's okay but the thick conditioner is hard to use.
I love how this shampoo smells amazing, lathers richly, saves product, and may help hair grow.
I love how this shampoo soothes my itchy scalp and cleans my fine hair without drying it out.
I loved the hand soap but the refill lacks richness and lather, though scent is good.
I used this shampoo and it fixed my hair breakage, allowing healthy growth in just one month.
I love Mixed Chicks shampoo for defining my curls and boosting moisture effortlessly.
After two shampoos, my hair loss decreased vastly, helping my postpartum hair.
This shampoo makes my hair soft, and I hope it prevents brassiness.
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