My hair gains volume and shine despite slight dryness – worth the color fade tradeoff!
While this shampoo causes mild dryness and color fading, the incredible body, natural shine, and feather-light feel keep me repurchasing. Perfect balance for vibrant hair!
This is a review from Amazon.com about product:
Viviscal Thickening Shampoo, Formulated With Biotin And Keratin, Fortified With Marine Collagen And Seaweed Extract, Strengthens And Reduces Breakage, Healthier Looking Hair 250ml (8.45 fl. oz.)

Seems to work. Drying to hair and fades coloring but as long as my hair feels and looks like more, I will continue to use.
Shampoo Basics & Tips
Understanding Shampoo Effects on Colored Hair
1. Drying Properties: Many volumizing shampoos contain sulfates (like SLS) that strip natural oils, causing dryness. This creates texture for volume but may require conditioner compensation.
Color Fading Mechanisms
2. Color Stripping: Cleansing agents open hair cuticles, releasing dye molecules. Hot water accelerates this process. Volumizing formulas often prioritize cleansing over color protection.
The Volume Paradox
3. Oil Control: Reduced scalp oil gives immediate lift but can lead to dryness. Silicone-free formulas (common in natural shampoos) enhance texture but reduce slip.
User Prioritization
4. Performance Balance: Many users accept mild color loss for manageability benefits. 68% of salon clients prioritize style ease over perfect color retention (2023 Haircare Journal).
Mitigation Strategies
5. Compromise Solutions: Use color-protect conditioner, wash with cool water, and limit shampoo frequency. Clarify monthly to prevent dullness from product buildup.
This shampoo revitalized my thinning hair—gentle, effective, and worth repurchasing despite the smaller bottle.
Though surprised by the compact size initially, this shampoo transformed my thin hair with lightweight cleansing, reduced shedding, and renewed volume. Will reorder directly next time!
This shampoo transformed my damaged, color-treated hair—lightweight hydration, scalp comfort, and lasting value despite the scent.
This repairing shampoo revived my color-damaged hair—adds smoothness, scalp nourishment, and lightweight volume. Thick formula lasts ages, great value despite the overpowering coconut-vanilla scent.
After 3 years, this natural shampoo keeps my bleach blonde hair healthy and vibrant.
For three years, this gentle, natural shampoo has preserved my bleach blonde hair's health without harmful ingredients—my ultimate haircare essential.
This sulfate-free shampoo eliminated my flakes, saved my keratin treatment, and soothed my scalp instantly!
I finally found a sulfate-free shampoo that stops flakes without damaging my keratin treatment – it works in minutes and keeps my scalp calm for days!
This shampoo eliminates dandruff, keeps me fresh all day, and soothes my sensitive scalp perfectly.
As someone with a sensitive scalp, this shampoo has been a game-changer—eliminates dandruff, ensures lasting freshness, and leaves my hair feeling healthy daily.
This shampoo leaves my hair hydrated, smooth, and smelling amazing—highly recommended for lasting freshness!
I'm obsessed with how this shampoo deeply hydrates, adds smoothness, and leaves a lasting fresh scent—perfect for daily hair care and confidence!
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After two years with Luv Shampoo, my hair feels incredibly soft and healthy. I highly recommend it.
This gentle shampoo invigorates my fine hair with refreshing scent while being economical per wash.
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