This shampoo makes my hair white, soft, and the color pops again.
I love how this shampoo maintains my silver hair's whiteness and shine, avoids lilac tones, makes it soft and voluminous, and has a great scent that surprises me every time.
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Gift Set

I searched and searched for something to replace my formerly beloved Klorane White Centuary Shampoo that they foolishly discontinued. This is the first product to make me happy again. I want my natural silver white hair to stay white and shiny not lilac and dull.. this did that. The fragrance is a fantastic surprise. My hair feels soft and full of body, not flat. The color pops again! So happy!
Shampoo Basics & Tips
Understanding Silver White Hair Care
Silver white hair refers to natural gray or white hair that can develop due to aging or genetics. Over time, it may turn yellow or dull from environmental factors like sun exposure, pollution, or hard water. Using specialized shampoos helps maintain its brightness and prevent discoloration. For instance, purple shampoos are designed to neutralize yellow tones, keeping hair white and shiny instead of lilac or brassy.
What is Purple Shampoo and How Does It Work?
Purple shampoo contains violet pigments that counteract yellow and orange tones in hair, based on color theory where purple neutralizes yellow. It's ideal for silver, white, or blonde hair to prevent dullness. However, overuse can lead to lilac or purple hues, so it's recommended to use it once or twice a week, alternating with a moisturizing shampoo to maintain balance and avoid dryness.
Preventing Lilac Tones in White Hair
To avoid hair turning lilac, limit the use of purple shampoo and rinse thoroughly. Lilac tones occur when too much pigment deposits on the hair. Consider using a clarifying shampoo occasionally to remove buildup. Also, choose products with balanced formulas that include conditioning agents to keep hair healthy without over-toning.
The Importance of Hair Softness and Volume
Soft, voluminous hair is achieved through shampoos with moisturizing ingredients like glycerin, panthenol, or natural oils. These components hydrate the hair shaft, reduce frizz, and add body. For silver white hair, which can be more porous and prone to dryness, using sulfate-free formulas helps retain moisture and prevent flatness, enhancing overall texture and manageability.
Role of Fragrance in Shampoo
Fragrance in shampoo not only provides a pleasant sensory experience but can also influence mood and perception of hair health. Natural scents from essential oils or light synthetics are common. A good fragrance should be long-lasting but not overpowering, contributing to a refreshing wash routine without causing irritation or weighing hair down.
Maintaining Hair Color Vibrancy
To keep hair color vibrant, use color-safe shampoos with UV filters to protect against sun damage. Regular deep conditioning and avoiding hot tools can prevent fading. For silver white hair, products with antioxidants like vitamin E help combat oxidative stress from environmental factors, ensuring the color "pops" and stays bright longer.
Common Questions About Shampoo for White Hair
How often should I wash my silver white hair? It depends on your hair type, but 2-3 times a week is generally sufficient to avoid stripping natural oils. What ingredients should I look for? Opt for shampoos with purple pigments, moisturizers, and proteins. Can I use regular shampoo? Yes, but specialized formulas better address discoloration and dryness. How do I prevent brassiness? Use purple shampoo periodically and protect hair from chlorine and hard water. Is fragrance important? While not essential, it enhances the user experience without compromising hair health.
This shampoo lasts for ages, so I use it long-term and repurchase it happily.
I have used this shampoo for a very long time because it lasts ages, and I keep buying it again for its great value and wonderful hair results that I adore.
Milk Shake Shampoo adds volume and softness to my fine hair instantly.
Milk Shake Shampoo transformed my fine hair in one wash: fuller, soft, manageable, no scalp spots. I love it.
I love how this shampoo makes my hair feel soft and healthy every day.
My husband and I are thrilled with this shampoo's ability to enhance hair feel and condition, even as we await regrowth results after his sickness.
I love how this shampoo bar lathers well and leaves hair soft.
This shampoo bar lathers amazingly, making my hair feel great and clean. The conditioner bar is dreamy with its soft scent, efficient use, and both bars last well over time.
After ten years, this shampoo keeps my hair clean and shiny affordably.
For a decade, this shampoo has delivered clean, shiny hair with moisturizing benefits and great value in a sturdy bottle.
This conditioner works wonders on my dry, color-treated hair, lasting three washes.
My favorite conditioner for dry, color-treated hair; I use it weekly, and each pack provides three washes, leaving hair soft and vibrant with easy manageability.
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I love how Framesi shampoo preserves my hair color and improves texture after washings.
I found the shampoo's fragrance delightful and the leak easy to fix.
I adore this shampoo since my hairstylist's recommendation has improved my hair.
I adore the scent and how soft and full my hair feels after using this shampoo.
This shampoo restored my bleached hair to a soft blonde look with deep conditioning.
I was skeptical but amazed as this shampoo regrew hair in weeks.
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