This shampoo reduced my hair breakage dramatically while protecting bleached hair, leaving it stronger with each wash.
Switching to this shampoo transformed my bleached, fragile hair—less breakage, stronger strands, and gentle cleansing with a mild scent, though I wish the bottles were bigger for the price.
This is a review from Amazon.com about product:
L'Oreal Paris Bonding Shampoo for Color Treated Hair, Strengthens and Repairs Weak Hair Bonds, Sulfate Free & Vegan Hair Care, EverPure, 6.8 Fl Oz

My hair has been damaged by bleaching from the last year, and touching up my roots every 2-3 months, and definitely ending up with too much overlap every time. I had been using a shampoo/conditioner that didn't do much more than preserve color, and my hair never felt nice after using it, and I would have a wad of hair come out every time (which was fine in the beginning because I have thick hair that has always been a shedding problem). I finally decided to look elsewhere for a good shampoo/condition that would protect the structure of my hair and not just the color, and this combined with the conditioner has done wonders.
I've been using it for a couple months now, washing once or twice a week, and with each wash, I have less and less breakage hanging our around the drain when I'm done. I'm now seeing less breakage than when I had completely "v" hair before I started bleaching and using semi-permanent dyes.
I know people have complained about the fragrance, but I don't find it too strong or bothersome, but my nose stays stuffy from pets I'm allergic to, so others with clearer sinuses might be bothered.
The only con is that the shampoo/conditioner come in such small containers, and I wish there was larger packaging for a better price available.
Shampoo Basics & Tips
How Bleaching Damages Hair and How Repairing Shampoos Help
Bleaching strips hair of its natural melanin and oils, weakening the protein structure (keratin) that gives hair strength. Overlapping bleach applications, as mentioned in the review, exacerbate damage by repeatedly breaking down disulfide bonds in the hair cortex. This leads to porosity, breakage, and the "wad of hair" shedding described.
Key Benefits of Repairing Shampoos for Bleached Hair
The reviewer highlights two critical functions: structural protection (repairing keratin bonds) and breakage reduction. Effective formulas contain proteins (e.g., hydrolyzed wheat) to fill gaps in the hair shaft, plus emollients like shea butter to seal moisture. Unlike color-preserving shampoos, which merely prevent dye fade, repairing shampoos actively strengthen compromised strands.
Why Wash Frequency Matters for Damaged Hair
Washing 1-2x weekly (as the reviewer does) minimizes mechanical stress from brushing and water exposure. Overwashing bleached hair accelerates moisture loss, leading to brittleness. Sulfate-free formulas, common in repair shampoos, further prevent dryness.
Fragrance Sensitivity in Hair Products
While the reviewer isn't bothered by the scent, fragrance compounds (like limonene or linalool) can irritate sensitive users. Unscented or naturally derived options (e.g., lavender oil) may be preferable for allergy-prone individuals.
Packaging Economics in Hair Care
The critique of small bottle sizes reflects a common industry practice: concentrated formulas often come in smaller packages to maintain efficacy. However, buying in bulk or subscription options could improve cost efficiency.
Daily Care Tips for Bleached Hair
1. Use lukewarm water to prevent cuticle damage. 2. Detangle gently with a wide-tooth comb when wet. 3. Apply leave-in conditioners with heat protection before styling. 4. Limit heat tools to 300°F (149°C) max to avoid keratin degradation.
This shampoo makes my hair white, soft, and the color pops again.
I love how this shampoo maintains my silver hair's whiteness and shine, avoids lilac tones, makes it soft and voluminous, and has a great scent that surprises me every time.
I use this shampoo daily and it keeps my hair moisturized while smelling amazing.
I highly recommend this shampoo because it smells fantastic, doesn't dry out my hair even with frequent use, and is very affordable for daily routines.
My scalp feels wonderfully stimulated and refreshed by this shampoo in summer.
This shampoo is perfectly ideal for summer weather as it stimulates my scalp, feels refreshing, and has a fantastic scent that I prefer over generic brands.
I discovered an affordable shampoo set that my hairdresser cannot sell, saving money and improving my hair.
I love that this shampoo set is so affordable; my hairdresser can't match its price, and it improves my hair quality and saves me cash.
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After trying many shampoos, I adore this one for keeping my hair clean and healthy while feeling soft; its efficiency means only two pumps work for my long hair, making it a top choice I always recommend.
I adore Amika purple shampoo; it prevents dryness with minimal application.
I highly recommend Amika purple shampoo for color-treated hair; it avoids dryness, requires minimal use, and keeps color vibrant and healthy over time.
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