I love this shampoo's great scent, noticeable difference, and rich lather. It's become my essential monthly hair routine.
I love how this shampoo smells fantastic, delivers a noticeable difference in my hair's health, creates a rich lather, and has become an essential part of my monthly hair care routine.
This is a review from Amazon.com about product:
Aveeno Apple Cider Vinegar Clarifying Shampoo, Shine Enhancing, 12 fl oz

Really like this product. Smells good and I can really notice a difference after using. Great lather, I’ll continue to mix into my monthly hair routine.
Shampoo Basics & Tips
Understanding Your Shampoo Experience: Lather, Results & Routine
Your positive review highlights key aspects of a good shampoo experience. Let's explore these terms and related shampoo knowledge:
1. Lather
The "great lather" you experienced is primarily created by surfactants (surface-active agents) in the shampoo. These molecules have a hydrophilic (water-loving) head and a lipophilic (oil-loving) tail. When massaged into wet hair, the lipophilic tails surround and trap oil, dirt, and product buildup. The hydrophilic heads face outwards towards the water. Agitation (like rubbing your hands together) incorporates air, creating the foam or lather bubbles. While rich lather feels satisfying and helps distribute the shampoo, it's not strictly necessary for effective cleansing. Some sulfate-free shampoos produce less lather but clean effectively.
2. Noticeable Difference
The "noticeable difference" you see likely relates to several potential improvements:
Cleanliness & Buildup Removal: Effective surfactants remove excess sebum (natural scalp oil), environmental pollutants, and styling product residue, leaving hair feeling lighter and cleaner.
Manageability & Shine: Removing buildup allows the hair cuticle (the outer layer) to lie flatter. A smooth cuticle reflects light better, resulting in shinier hair that is less prone to tangling and easier to manage.
Scalp Health: A clean scalp is a healthier environment for hair growth. Reduced buildup can minimize itchiness and flakiness.
3. Integration into Monthly Hair Routine
Mentioning it's part of your "monthly hair routine" suggests you likely rotate shampoos or use it strategically. This is a common practice:
Clarifying: Many people use a deeper cleansing shampoo like this periodically (e.g., monthly) to remove stubborn buildup that regular daily shampoos might not tackle completely, especially if using heavy conditioners, styling products, or hard water.
Rotating Products: Hair can sometimes become less responsive to a single shampoo over time. Rotating different formulas can help maintain optimal results.
Shampoo Knowledge & Common Questions
How often should I shampoo? This varies greatly! It depends on hair type (oily scalps need it more often than dry scalps), scalp condition, activity level, and styling product use. Listen to your hair – shampoo when it feels dirty or heavy.
Sulfate-Free vs. Sulfates: Sulfates (like SLS/SLES) are potent cleansers that create rich lather but can be stripping for dry or color-treated hair. Sulfate-free shampoos use gentler surfactants, often with less lather, suitable for sensitive scalps or frequent washing.
What causes fragrance to linger? Perfumes in shampoo are complex blends. Some notes (like musk or vanilla) are heavier and last longer on hair than lighter citrus notes. Hair porosity also plays a role – more porous hair holds scent longer.
Why does hair feel different after washing? Shampooing removes natural oils (sebum). Conditioners and styling products then add moisture, oils, or polymers back to manageability, shine, and protection. The "squeaky clean" feeling post-shampoo is the stripped cuticle before conditioning.
Hard Water Impact: Minerals in hard water (calcium, magnesium) can react with surfactants, reducing lather and leaving a film on hair, making it feel dull, dry, or tangled. Clarifying shampoos or chelating agents help remove this mineral buildup.
pH Balance: Hair's natural pH is slightly acidic (around 4.5-5.5). Shampoos with a similar pH help keep the cuticle closed and smooth. Highly alkaline shampoos can swell and roughen the cuticle.
I tried this shampoo and my wife's hair loss reduced significantly, highly recommended.
After numerous shampoo trials for my wife's hair loss, this suggested one cut the problem dramatically, and I strongly recommend it for its effectiveness and benefits.
I love this light shampoo with a fresh, non-lingering scent that enhances my thin, colored hair's health and manageability.
With my thin, colored, and slightly wavy hair, I find this lightweight shampoo exceptional because it provides a fresh, clean scent without lingering, while improving hair texture and color retention for a healthier look.
This shampoo makes my hair strong, full, frizz-free, and worth every penny.
Using this shampoo, my hair is stronger, fuller, less frizzy, and though pricey, completely worth the investment for its fantastic results.
I noticed more volume and hope it helps my thinning hair with this new shampoo.
I tried this new shampoo and immediately observed more volume in my hair. It gives me confidence that it will address my thinning hair issues effectively over time.
After years with Dove, I strongly recommend it for smooth, shiny hair post-shampoo.
With years of Dove shampoo use, I endorse it for smooth hair post-wash, as it consistently delivers softness, shine, and easy manageability that I love.
I love how this shampoo's light scent conditions my hair, keeping it soft and non-dry for days.
I highly recommend this shampoo because its gentle light scent and superb conditioning make my hair remain soft, shiny, and hydrated for days after every wash, improving my overall hair health.
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I appreciate that this conditioner is unscented, has natural ingredients, and is affordable.
After applying this shampoo, my daughter's hair color stayed vibrant for weeks.
I've relied on this shampoo for years to keep my hair healthy.
I love the shampoo's pleasant smell and how little I need to feel clean.
My hair feels incredibly clean with this thick, unscented, and hypoallergenic shampoo I love.
I love how this shampoo prevents dryness with a subtle, lasting fragrance that cleans effectively.
I love how this gentle sulfate-free shampoo cares for my fragile hair without high cost.
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This shampoo gave me wonderfully fuller, silky hair I absolutely love feeling daily.
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This huge shampoo lasts forever on my 28in hair and even washes our bull!
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