I love this sulfate-free shampoo's gentle formula with botanicals that keep my hair color-safe and soft.
This sulfate-free shampoo features a mild formula with botanical extracts that protect hair color and moisture, leaving it clean and soft, despite minimal lather and higher cost.
This is a review from Amazon.com about product:
PHYTO Phytocolor Color Protecting Shampoo, 13.5 fl oz

Mild and sulfate-free this shampoo uses a number of botanical ingredients and avoids harsh components that strip color and moisture from hair. The trade-off is no luxurious lather even if an excess of product is used. So to avoid waste it is best to be judicious while dispensing until the process becomes second-nature.
I am puzzled by the statement that the product may be used up to three times a week. Does this mean hair should only be washed three times a week to help maintain color? Anyway, the fragrance is light, it dissipates quickly and leaves hair clean and soft. Not an economical choice but the shampoo works well.
Shampoo Basics & Tips
What Are Sulfates in Shampoo?
Sulfates, such as sodium lauryl sulfate (SLS) and sodium laureth sulfate (SLES), are common surfactants in shampoos that create a rich lather to remove dirt and oil. However, they can strip natural oils and color from hair, leading to dryness, irritation, and fading. Sulfate-free shampoos, like the one reviewed, use milder alternatives that cleanse gently without compromising hair health, making them ideal for color-treated or sensitive hair.
Benefits of Botanical Ingredients in Shampoo
Botanical ingredients refer to plant-based extracts, such as aloe vera, chamomile, or essential oils, used in shampoos for their natural properties. They provide moisturizing, anti-inflammatory, and antioxidant benefits, helping to nourish hair, reduce damage, and enhance shine. In this shampoo, botanicals likely contribute to its mildness and ability to maintain hair moisture without harsh chemicals, supporting overall hair vitality and color retention.
How to Protect Hair Color with Shampoo
Color-treated hair requires gentle care to prevent fading. Sulfate-free formulas, as mentioned in the review, avoid stripping color by using soft cleansers. Washing hair less frequently, such as up to three times a week, can help preserve color by reducing exposure to water and products that may cause dye to leach out. Additionally, using cool water and avoiding heat styling can extend color life, while products with UV protection offer extra defense against environmental factors.
Why Some Shampoos Don't Lather Much
Lather is often associated with cleanliness, but it's not necessary for effective cleansing. Sulfate-free shampoos may produce minimal lather because they use gentle surfactants that don't create suds. This isn't a drawback; it means the product is less likely to strip oils, making it better for dry or color-treated hair. To use efficiently, apply a small amount and massage thoroughly, as overuse can lead to waste without improving results.
Common Shampoo Questions Answered
How often should I wash my hair? It depends on hair type; for color-treated hair, 2-3 times a week is often recommended to maintain vibrancy. What makes a shampoo economical? Factors include ingredient quality and concentration—higher-priced options may last longer if used sparingly. Can fragrance affect hair? Light, natural fragrances, as in this shampoo, are less likely to cause irritation and dissipate quickly, offering a pleasant experience without buildup. Always patch-test new products to avoid allergic reactions.
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This shampoo transformed my thin, colored hair - thicker, shinier, and washable daily without harshness!
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By applying shampoo to dry hair pre-shower and extending conditioning time, I achieved noticeably softer hair and visible growth within 3 months - now my essential hair care staple.
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This shampoo has been my trusted choice for over a year, offering amazing options that deliver healthy, shiny hair and genuine satisfaction.
This shampoo combo transformed my dry hair – now soft, manageable, and ready to grow longer with confidence!
This shampoo/conditioner gave me noticeably softer hair that now grows past shoulders without scraggly ends. Though straight hair requires daily washing, it's become my go-to for healthy locks and I'm recommending it to my curly-haired daughter.
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