After 5 years, I trust this shampoo for gentle color retention, lasting softness, and revitalizing fragrance.
This shampoo delivers softness, subtle color retention, and lasting fragrance after years of use, though improved lid sealing during shipping is necessary to avoid messy leaks.
This is a review from Amazon.com about product:
John Frieda Radiant Red, Color Boosting Shampoo, Enhances, Protects, & Hydrates with Pomegranate Extract and Vitamin E for Natural or Color-Treated Hair, 8.3 Oz

Been using this product for 5 years. They tweaked it and the overall feeling of the shampoo is different as it comes out of the bottle. Leaves hair smelling good, and soft. Leaves a tint of color for sure. Does not attach to roots, but it does to older hair. COMPANY SHIPPED IT loos TOP, it leaked all over the box and onto other products (sunscreen tube) inside the box. COMPANY should seal or tape the lids for shipping.
Shampoo Basics & Tips
Shampoo Formula Tweaks
Shampoo formulas may change over time due to ingredient updates, regulatory requirements, or sustainability goals. Minor adjustments can alter texture, lather, or effectiveness, as noted by the reviewer.
Color Retention in Hair
Some shampoos deposit trace pigments to enhance or maintain dyed hair. This "tint" effect targets older, more porous strands rather than roots, which have tighter cuticles.
Hair Porosity Differences
Older hair tends to be more porous due to damage, allowing products like color-depositing shampoos to adhere better compared to healthier roots.
Shipping Leak Prevention
Liquid products require tamper-proof seals and pressure-resistant lids during transit. Leaks risk product loss, cross-contamination (e.g., sunscreen), and customer dissatisfaction.
Sulfate-Free Preservation
Gentle shampoos often omit harsh sulfates, necessitating alternative preservatives. Formula changes might affect viscosity or stability, impacting user experience.
My fine hair appears fuller after using this shampoo, and I'm content.
I used this shampoo on my fine hair and noticed it gained volume, appearing fuller. While it didn't fix everything, I'm happy with the improvement and lack of issues.
I love this nontoxic shampoo because it makes my hair soft, smells wonderful, and is chemical-free.
I am thrilled with this nontoxic shampoo as it effectively cleanses my hair, making it soft and smelling lovely while avoiding harmful chemicals for a healthier routine.
I love how this purple shampoo tones my blonde hair effectively and affordably.
I apply purple shampoo to dry hair for 30 minutes to tone blonde locks. It neutralizes brassiness, and with moisturizing masks, my hair feels soft without salon costs.
I enjoy the coconut scent and soft hair from this quality shampoo.
Using this shampoo, I appreciate the coconut scent and the way it leaves my hair feeling soft, clean, and healthy.
I love how this shampoo keeps my colored hair hydrated, shiny, and soft.
Using this shampoo, my color-treated hair becomes hydrated, shiny, and soft without needing much conditioner. It avoids oiliness, though I'd prefer it in larger quantities for better value.
I love how this shampoo eliminates dandruff while leaving a strong tobacco aroma that I enjoy.
I have been impressed by this shampoo's ability to control dandruff and nourish my scalp. However, the powerful tobacco scent is very distinctive; I like it, but it could be overwhelming for some users.
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Using this shampoo, my wavy hair has defined curls and smells great.
I love this shampoo for amazing hair, but delivery timing saved me from leakage issues.
My sensitive scalp truly loves this shampoo's cooling effect and gentle care.
I love BioSilk shampoo for gray hair; it's affordable and user-friendly.
My sister recommended this Tea Tree shampoo; it's affordable and refreshing with peppermint.
I love how this shampoo cleans thoroughly and leaves a fresh scent that lasts for hours.
I love Viori's gray hair shampoo bar for soft hair and easy travel.
I love how Dove's hydrating shampoo relieves my dry scalp without animal testing.
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