After 5 years, I trust this shampoo for gentle color retention, lasting softness, and revitalizing fragrance.
This shampoo delivers softness, subtle color retention, and lasting fragrance after years of use, though improved lid sealing during shipping is necessary to avoid messy leaks.
This is a review from Amazon.com about product:
John Frieda Radiant Red, Color Boosting Shampoo, Enhances, Protects, & Hydrates with Pomegranate Extract and Vitamin E for Natural or Color-Treated Hair, 8.3 Oz

Been using this product for 5 years. They tweaked it and the overall feeling of the shampoo is different as it comes out of the bottle. Leaves hair smelling good, and soft. Leaves a tint of color for sure. Does not attach to roots, but it does to older hair. COMPANY SHIPPED IT loos TOP, it leaked all over the box and onto other products (sunscreen tube) inside the box. COMPANY should seal or tape the lids for shipping.
Shampoo Basics & Tips
Shampoo Formula Tweaks
Shampoo formulas may change over time due to ingredient updates, regulatory requirements, or sustainability goals. Minor adjustments can alter texture, lather, or effectiveness, as noted by the reviewer.
Color Retention in Hair
Some shampoos deposit trace pigments to enhance or maintain dyed hair. This "tint" effect targets older, more porous strands rather than roots, which have tighter cuticles.
Hair Porosity Differences
Older hair tends to be more porous due to damage, allowing products like color-depositing shampoos to adhere better compared to healthier roots.
Shipping Leak Prevention
Liquid products require tamper-proof seals and pressure-resistant lids during transit. Leaks risk product loss, cross-contamination (e.g., sunscreen), and customer dissatisfaction.
Sulfate-Free Preservation
Gentle shampoos often omit harsh sulfates, necessitating alternative preservatives. Formula changes might affect viscosity or stability, impacting user experience.
I love how this shampoo preserves color, uses little product, and leaves hair soft and clean with a lovely scent.
This shampoo is amazing because it keeps my hair color vibrant longer, I don't need much for a good clean, it leaves hair soft and smooth, and the price is terrific with a fantastic fragrance that I adore.
I love this shampoo for my dry sensitive scalp and color-treated hair.
I love how this shampoo treats my dry sensitive scalp and preserves my color-treated hair, making it soft and shiny.
I love how this shampoo untangles my hair and adds shine, boosting my confidence daily.
I absolutely adore this shampoo because it makes my hair tangle-free and shiny, and people constantly ask me about my routine, making me feel more confident.
I find this vegan shampoo lightweight, rinses clean, and lathers nicely for healthy hair.
I choose this shampoo because it's vegan, free of junk, lightweight, rinses well, and lathers nicely, ensuring my hair stays clean and healthy without any build-up or irritation.
I enjoy the clear, sticky shampoo that moisturizes and smells like roses.
This shampoo moisturizes my thick hair; I like its sticky texture, clear formula without dyes, and floral rose scent.
After using this shampoo, my hair feels clean, moisturized, and not greasy.
This shampoo keeps my colored hair clean and moisturized without grease, and I find it ideal for my highlights with minimal usage required for great results.
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I used this shampoo and my hair grew thicker and longer after just three hormone-free applications.
I love this shampoo for 75% grey coverage and natural hair look.
I've used this shampoo for months; it's effective and gentle for sensitive skin.
I tried the small bottle, loved it, and now save with refills.
I love this shampoo combo for soft, silky hair with no flyaways.
I compared old and new shampoo bottles and found no smell difference, ensuring perfect quality.
I love this shampoo's delicious scent that made my hair look beautiful instantly.
After one wash, my tangled hair felt smooth, looked brighter, and smelled amazing.
I love the shampoo's quality and scent; it's cheaper on Aveda.
I love its rich lather that moisturizes and prolongs my hair style.
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