After 5 years, I trust this shampoo for gentle color retention, lasting softness, and revitalizing fragrance.
This shampoo delivers softness, subtle color retention, and lasting fragrance after years of use, though improved lid sealing during shipping is necessary to avoid messy leaks.
This is a review from Amazon.com about product:
John Frieda Radiant Red, Color Boosting Shampoo, Enhances, Protects, & Hydrates with Pomegranate Extract and Vitamin E for Natural or Color-Treated Hair, 8.3 Oz

Been using this product for 5 years. They tweaked it and the overall feeling of the shampoo is different as it comes out of the bottle. Leaves hair smelling good, and soft. Leaves a tint of color for sure. Does not attach to roots, but it does to older hair. COMPANY SHIPPED IT loos TOP, it leaked all over the box and onto other products (sunscreen tube) inside the box. COMPANY should seal or tape the lids for shipping.
Shampoo Basics & Tips
Shampoo Formula Tweaks
Shampoo formulas may change over time due to ingredient updates, regulatory requirements, or sustainability goals. Minor adjustments can alter texture, lather, or effectiveness, as noted by the reviewer.
Color Retention in Hair
Some shampoos deposit trace pigments to enhance or maintain dyed hair. This "tint" effect targets older, more porous strands rather than roots, which have tighter cuticles.
Hair Porosity Differences
Older hair tends to be more porous due to damage, allowing products like color-depositing shampoos to adhere better compared to healthier roots.
Shipping Leak Prevention
Liquid products require tamper-proof seals and pressure-resistant lids during transit. Leaks risk product loss, cross-contamination (e.g., sunscreen), and customer dissatisfaction.
Sulfate-Free Preservation
Gentle shampoos often omit harsh sulfates, necessitating alternative preservatives. Formula changes might affect viscosity or stability, impacting user experience.
I'm amazed how this shampoo lathers richly with little product, conditioner works wonders, and scent is light for extensions.
I wear tape-in extensions and love that this shampoo lathers well with minimal product, conditioner performs excellently, scent is pleasantly light, so I reordered and plan long-term use.
I rate this shampoo 10/10 for its amazing results and always recommend it.
I love this shampoo and conditioner; they make my hair perfect, so I rate 10/10 and recommend to all for incredible hair care benefits.
I finally overcame my seborrheic dermatitis using DHS SAL Shampoo in one week.
I had severe seborrheic dermatitis, but DHS SAL Shampoo with salicylic acid cleared it quickly without causing dryness, and I've been symptom-free for months now.
I find this shampoo great smelling and lightweight, ideal for holistic care.
My experience with this shampoo is very positive due to its great scent and light feel, perfect for holistic cleaning that improves my hair's health.
I use this shampoo for soft, shiny hair and less frequent washing.
This shampoo keeps my hair light and fresh, soft and shiny. I wash every three days now, a huge improvement from before.
I experience tingling scalp from this shampoo and hope it reduces hair loss.
I find this shampoo well-made with a scalp-tingling effect, and I'm monitoring for potential hair growth benefits and loss prevention.
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This shampoo aided my oily hair and dandruff, yet it increased shedding.
I love this shampoo's incredible scent, but it made my wavy hair dry and frizzy.
I love how this shampoo adds volume to my hair, making it worth every penny I spend.
I found Joico shampoo repairs dry hair, protects color, and eliminates buildup.
I repaired my split ends and dry hair with this shampoo, no more hair loss, and lasting fragrance.
This shampoo ended my hair loss, cleared scalp issues, and lasts a year.
I enjoy the fantastic scent and rich lather that works as shampoo and body soap.
This shampoo makes my hair look full and thick while lathering well.
I found this shampoo lacking in quick scalp clarification after initial uses.
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