After 5 years, I trust this shampoo for gentle color retention, lasting softness, and revitalizing fragrance.
This shampoo delivers softness, subtle color retention, and lasting fragrance after years of use, though improved lid sealing during shipping is necessary to avoid messy leaks.
This is a review from Amazon.com about product:
John Frieda Radiant Red, Color Boosting Shampoo, Enhances, Protects, & Hydrates with Pomegranate Extract and Vitamin E for Natural or Color-Treated Hair, 8.3 Oz

Been using this product for 5 years. They tweaked it and the overall feeling of the shampoo is different as it comes out of the bottle. Leaves hair smelling good, and soft. Leaves a tint of color for sure. Does not attach to roots, but it does to older hair. COMPANY SHIPPED IT loos TOP, it leaked all over the box and onto other products (sunscreen tube) inside the box. COMPANY should seal or tape the lids for shipping.
Shampoo Basics & Tips
Shampoo Formula Tweaks
Shampoo formulas may change over time due to ingredient updates, regulatory requirements, or sustainability goals. Minor adjustments can alter texture, lather, or effectiveness, as noted by the reviewer.
Color Retention in Hair
Some shampoos deposit trace pigments to enhance or maintain dyed hair. This "tint" effect targets older, more porous strands rather than roots, which have tighter cuticles.
Hair Porosity Differences
Older hair tends to be more porous due to damage, allowing products like color-depositing shampoos to adhere better compared to healthier roots.
Shipping Leak Prevention
Liquid products require tamper-proof seals and pressure-resistant lids during transit. Leaks risk product loss, cross-contamination (e.g., sunscreen), and customer dissatisfaction.
Sulfate-Free Preservation
Gentle shampoos often omit harsh sulfates, necessitating alternative preservatives. Formula changes might affect viscosity or stability, impacting user experience.
I experience calming relief from scalp irritation with this tea tree shampoo.
This tea tree shampoo has transformed my scalp care by providing soothing relief, reducing flakiness, and making my scalp feel calm and healthy again.
I remove scalp build up using this shampoo, and my hair is healthier.
I have found that this shampoo removes scalp build up efficiently, and my hair is now much healthier and cleaner.
I adore this shampoo's unisex scent; it's clean, warm, and very effective.
I purchased this shampoo for its unique unisex scent and found it exceptionally good. It resembles Verb Ghost shampoo, with a clean, warm fragrance that endures, and I'll repurchase for great hair.
I love this sulfate-free shampoo's gentle formula with botanicals that keep my hair color-safe and soft.
This sulfate-free shampoo features a mild formula with botanical extracts that protect hair color and moisture, leaving it clean and soft, despite minimal lather and higher cost.
I use this shampoo occasionally; it's affordable and non-drying for my hair.
I normally use Biological shampoo but switched to this affordable option that doesn't dry my hair; I use it occasionally.
I love how Keranique lathers well and rinses clean, reducing hair breakage.
I have tried many shampoos without success, but Keranique has been amazing; it lathers well, rinses clean, and reduces breakage.
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