After 5 years, I trust this shampoo for gentle color retention, lasting softness, and revitalizing fragrance.

2026-01-24 Shampoo reviews Categroy：Women's Views：299

This shampoo delivers softness, subtle color retention, and lasting fragrance after years of use, though improved lid sealing during shipping is necessary to avoid messy leaks.

This is a review from Amazon.com about product:

John Frieda Radiant Red, Color Boosting Shampoo, Enhances, Protects, & Hydrates with Pomegranate Extract and Vitamin E for Natural or Color-Treated Hair, 8.3 Oz

My Go-To Shampoo for Soft, Color-Enhanced Hair & Fragrant Care

Been using this product for 5 years. They tweaked it and the overall feeling of the shampoo is different as it comes out of the bottle. Leaves hair smelling good, and soft. Leaves a tint of color for sure. Does not attach to roots, but it does to older hair. COMPANY SHIPPED IT loos TOP, it leaked all over the box and onto other products (sunscreen tube) inside the box. COMPANY should seal or tape the lids for shipping.

Shampoo Basics & Tips

Shampoo Formula Tweaks

Shampoo formulas may change over time due to ingredient updates, regulatory requirements, or sustainability goals. Minor adjustments can alter texture, lather, or effectiveness, as noted by the reviewer.

Color Retention in Hair

Some shampoos deposit trace pigments to enhance or maintain dyed hair. This "tint" effect targets older, more porous strands rather than roots, which have tighter cuticles.

Hair Porosity Differences

Older hair tends to be more porous due to damage, allowing products like color-depositing shampoos to adhere better compared to healthier roots.

Shipping Leak Prevention

Liquid products require tamper-proof seals and pressure-resistant lids during transit. Leaks risk product loss, cross-contamination (e.g., sunscreen), and customer dissatisfaction.

Sulfate-Free Preservation

Gentle shampoos often omit harsh sulfates, necessitating alternative preservatives. Formula changes might affect viscosity or stability, impacting user experience.

I fixed my hair issues with this shampoo and reorder it regularly.

My thinning and frizzy hair improved significantly with this shampoo. I am so pleased that I have reordered it multiple times and continue using it.

I found this shampoo dye easy, quick, and effective for covering my gray hairs completely.

I am 72 and had white hair with new growth. This shampoo dye was easy to apply, covered gray hairs quickly, and I will buy it again for its effectiveness.

I recommend this shampoo for yellowing control and pleasant scent, despite bottle flaws.

I appreciate how this shampoo tackles yellowing and has a light smell. The bottle, however, is cumbersome and lacks a pump.

After seven weeks, I have significant new hair growth and thicker strands, impressing my stylist with visible results.

In just 7 weeks of using Actiiv Recovery Thickening shampoo, I noticed abundant new hair growth on my hairline and scalp, with thicker strands that significantly filled in previous bald spots, amazing my stylist.

I love how this shampoo removes hard water mineral deposits, leaving my hair incredibly soft and clean after just one use.

I used this product just one time and am in love! It combat hard water mineral deposits effectively, and with the shampoo, mask, and leave-in conditioner, my hair is now super soft and feels thoroughly clean. I'm completely sold on this solution.

I love how this shampoo adds body to my fine hair, and I rotate it for best results.

For nearly a decade, I've trusted this shampoo to give my fine, thin hair incredible body. I alternate it with another brand to avoid residue and keep my hair voluminous and strong over time.