After 5 years, I trust this shampoo for gentle color retention, lasting softness, and revitalizing fragrance.
This shampoo delivers softness, subtle color retention, and lasting fragrance after years of use, though improved lid sealing during shipping is necessary to avoid messy leaks.
This is a review from Amazon.com about product:
John Frieda Radiant Red, Color Boosting Shampoo, Enhances, Protects, & Hydrates with Pomegranate Extract and Vitamin E for Natural or Color-Treated Hair, 8.3 Oz

Been using this product for 5 years. They tweaked it and the overall feeling of the shampoo is different as it comes out of the bottle. Leaves hair smelling good, and soft. Leaves a tint of color for sure. Does not attach to roots, but it does to older hair. COMPANY SHIPPED IT loos TOP, it leaked all over the box and onto other products (sunscreen tube) inside the box. COMPANY should seal or tape the lids for shipping.
Shampoo Basics & Tips
Shampoo Formula Tweaks
Shampoo formulas may change over time due to ingredient updates, regulatory requirements, or sustainability goals. Minor adjustments can alter texture, lather, or effectiveness, as noted by the reviewer.
Color Retention in Hair
Some shampoos deposit trace pigments to enhance or maintain dyed hair. This "tint" effect targets older, more porous strands rather than roots, which have tighter cuticles.
Hair Porosity Differences
Older hair tends to be more porous due to damage, allowing products like color-depositing shampoos to adhere better compared to healthier roots.
Shipping Leak Prevention
Liquid products require tamper-proof seals and pressure-resistant lids during transit. Leaks risk product loss, cross-contamination (e.g., sunscreen), and customer dissatisfaction.
Sulfate-Free Preservation
Gentle shampoos often omit harsh sulfates, necessitating alternative preservatives. Formula changes might affect viscosity or stability, impacting user experience.
I love how Loma shampoo tones my brassy blonde hair beautifully.
I'm thrilled that Loma shampoo transforms my brassy blonde hair into a soft, beautiful color that I love every day.
I love how this shampoo makes my hair clean, smooth, and not dry.
This shampoo leaves my hair clean and smooth without any dryness. I value the clean ingredients for my sensitivity, and though pricey, it's worth it, so I'm buying more.
I love how this sulfate-free shampoo cleanses without suds, leaving my scalp refreshed and curls defined.
After using this shampoo, my scalp feels clean and refreshed without dryness, my curls pop more naturally, and the sulfate-free formula with clean ingredients makes my hair bouncy and irritation-free, ideal for sensitive types like me.
I love how this shampoo cleans my thin hair and makes it softer with a nice fragrance.
This shampoo effectively cleans my thin hair, leaves it feeling softer, and has a lovely fragrance, though it's still early to determine long-term thinning improvements.
This sulfate-free shampoo adds body to my fine hair and smells delightful, enhancing my daily routine.
After using it, I found this shampoo gives my fine hair much-needed body and a delightful scent, making it worthwhile despite initial tangles without conditioner.
I love how this shampoo smells fresh and leaves my hair soft.
On the first day, I noticed the shampoo's fresh fragrance and thick texture. It lathers minimally, but my hair feels soft and manageable. I appreciate the seller's advice for dry hair care.
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