After 5 years, I trust this shampoo for gentle color retention, lasting softness, and revitalizing fragrance.
This shampoo delivers softness, subtle color retention, and lasting fragrance after years of use, though improved lid sealing during shipping is necessary to avoid messy leaks.
This is a review from Amazon.com about product:
John Frieda Radiant Red, Color Boosting Shampoo, Enhances, Protects, & Hydrates with Pomegranate Extract and Vitamin E for Natural or Color-Treated Hair, 8.3 Oz

Been using this product for 5 years. They tweaked it and the overall feeling of the shampoo is different as it comes out of the bottle. Leaves hair smelling good, and soft. Leaves a tint of color for sure. Does not attach to roots, but it does to older hair. COMPANY SHIPPED IT loos TOP, it leaked all over the box and onto other products (sunscreen tube) inside the box. COMPANY should seal or tape the lids for shipping.
Shampoo Basics & Tips
Shampoo Formula Tweaks
Shampoo formulas may change over time due to ingredient updates, regulatory requirements, or sustainability goals. Minor adjustments can alter texture, lather, or effectiveness, as noted by the reviewer.
Color Retention in Hair
Some shampoos deposit trace pigments to enhance or maintain dyed hair. This "tint" effect targets older, more porous strands rather than roots, which have tighter cuticles.
Hair Porosity Differences
Older hair tends to be more porous due to damage, allowing products like color-depositing shampoos to adhere better compared to healthier roots.
Shipping Leak Prevention
Liquid products require tamper-proof seals and pressure-resistant lids during transit. Leaks risk product loss, cross-contamination (e.g., sunscreen), and customer dissatisfaction.
Sulfate-Free Preservation
Gentle shampoos often omit harsh sulfates, necessitating alternative preservatives. Formula changes might affect viscosity or stability, impacting user experience.
This shampoo repaired my dry hair quickly, but it made my hair flat after use.
My experience: this shampoo repaired my dry hair rapidly, yet it caused flatness and styling issues with repeated use, highlighting its mixed results.
My hair feels soft and smells great with this shampoo's manly scent.
I found this shampoo gives soft hair and a manly scent with little product needed, so I recommend it for its benefits and value.
My hair was burnt; Goldwell shampoo made it smooth and shiny again.
I restored my burnt hair with Goldwell shampoo, gaining smoothness and shine; I still use it and it's worth it.
I love how this shampoo brightens my hair, but it leaves it dry and hard to style.
This shampoo effectively brightens my hair, yet it causes dryness that complicates styling, so I use it sparingly twice monthly to maintain hair health.
I've seen my hair get stronger using this conditioner with Oribe shampoo.
I have achieved noticeably stronger and healthier hair by using this Oribe conditioner in combination with their shampoo, all at a fair price that fits my budget.
Using this shampoo, I achieved healthy, straight hair with a fantastic scent.
This shampoo made my hair healthier and straighter with a wonderful fragrance. I recommend it to others, but the container size is small. Overall, I rate it 9.5 out of 10 for its benefits.
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I love how this shampoo keeps my hair soft and prevents breakage.
We love how this shampoo eases seborrhea symptoms with a pleasant scent.
This shampoo keeps my long wavy hair clean and healthy without snarls.
I saw my hair grow faster and become healthy with this shampoo.
I love how this shampoo smells fresh and leaves hair clean, making me repurchase it.
-I love how this shampoo cleans excess oil, adds shine, and prevents build-up for my coarse hair.
I used light brown dye to tone my red hair, cover gray, and love the conditioner.
My scalp feels clean and hair soft with this gentle clarifying shampoo.
This sulfate-free shampoo keeps my scalp clean and my hair growing strong.
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