After 5 years, I trust this shampoo for gentle color retention, lasting softness, and revitalizing fragrance.
This shampoo delivers softness, subtle color retention, and lasting fragrance after years of use, though improved lid sealing during shipping is necessary to avoid messy leaks.
This is a review from Amazon.com about product:
John Frieda Radiant Red, Color Boosting Shampoo, Enhances, Protects, & Hydrates with Pomegranate Extract and Vitamin E for Natural or Color-Treated Hair, 8.3 Oz

Been using this product for 5 years. They tweaked it and the overall feeling of the shampoo is different as it comes out of the bottle. Leaves hair smelling good, and soft. Leaves a tint of color for sure. Does not attach to roots, but it does to older hair. COMPANY SHIPPED IT loos TOP, it leaked all over the box and onto other products (sunscreen tube) inside the box. COMPANY should seal or tape the lids for shipping.
Shampoo Basics & Tips
Shampoo Formula Tweaks
Shampoo formulas may change over time due to ingredient updates, regulatory requirements, or sustainability goals. Minor adjustments can alter texture, lather, or effectiveness, as noted by the reviewer.
Color Retention in Hair
Some shampoos deposit trace pigments to enhance or maintain dyed hair. This "tint" effect targets older, more porous strands rather than roots, which have tighter cuticles.
Hair Porosity Differences
Older hair tends to be more porous due to damage, allowing products like color-depositing shampoos to adhere better compared to healthier roots.
Shipping Leak Prevention
Liquid products require tamper-proof seals and pressure-resistant lids during transit. Leaks risk product loss, cross-contamination (e.g., sunscreen), and customer dissatisfaction.
Sulfate-Free Preservation
Gentle shampoos often omit harsh sulfates, necessitating alternative preservatives. Formula changes might affect viscosity or stability, impacting user experience.
I enjoy the fantastic scent and rich lather that works as shampoo and body soap.
I am delighted by the pleasant aroma and superb foaming of this shampoo, which also functions as a body soap, enhancing my bathing with convenience and freshness.
I find this shampoo decent with no complaints after months of use, keeping my hair clean and healthy.
I have used this shampoo for several months and can say it is a decent product with no complaints, providing reliable hair care and leaving my hair feeling clean and manageable every day.
This shampoo makes my hair look full and thick while lathering well.
I love how this shampoo gives me instantly fuller, thicker hair with excellent lather and conditioning, plus a warm woodsy fragrance that makes every shower enjoyable.
I found this shampoo lacking in quick scalp clarification after initial uses.
This shampoo failed to clean my scalp effectively after two uses; it may work with consistent application over time.
I love how this shampoo's natural ingredients leave my hair clean and refreshed daily.
Using this shampoo has enhanced my routine; the refreshing aroma and safe, Korean-made ingredients ensure my hair stays soft and revitalized, despite minor packaging flaws that don't overshadow the benefits.
My hair breaks less with this shampoo, feels great and lathers well.
This shampoo reduces my hair breakage and loss, lathers nicely with a good scent, but doesn't help frizz in humidity.
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This shampoo leaves my hair clean and conditioned with no heavy feeling.
At 59, this shampoo makes my thinning hair soft and luxurious, and I love the conditioner too.
I love this conditioner's effect, but packaging must improve to avoid spills.
I love how this shampoo moisturizes my hair for a healthy shine.
I love that it smells great, keeps hair clean, and lasts forever.
I used this shampoo and my hair grew thicker and longer after just three hormone-free applications.
I love this shampoo for 75% grey coverage and natural hair look.
I've used this shampoo for months; it's effective and gentle for sensitive skin.
I tried the small bottle, loved it, and now save with refills.
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