After 5 years, I trust this shampoo for gentle color retention, lasting softness, and revitalizing fragrance.
This shampoo delivers softness, subtle color retention, and lasting fragrance after years of use, though improved lid sealing during shipping is necessary to avoid messy leaks.
This is a review from Amazon.com about product:
John Frieda Radiant Red, Color Boosting Shampoo, Enhances, Protects, & Hydrates with Pomegranate Extract and Vitamin E for Natural or Color-Treated Hair, 8.3 Oz

Been using this product for 5 years. They tweaked it and the overall feeling of the shampoo is different as it comes out of the bottle. Leaves hair smelling good, and soft. Leaves a tint of color for sure. Does not attach to roots, but it does to older hair. COMPANY SHIPPED IT loos TOP, it leaked all over the box and onto other products (sunscreen tube) inside the box. COMPANY should seal or tape the lids for shipping.
Shampoo Basics & Tips
Shampoo Formula Tweaks
Shampoo formulas may change over time due to ingredient updates, regulatory requirements, or sustainability goals. Minor adjustments can alter texture, lather, or effectiveness, as noted by the reviewer.
Color Retention in Hair
Some shampoos deposit trace pigments to enhance or maintain dyed hair. This "tint" effect targets older, more porous strands rather than roots, which have tighter cuticles.
Hair Porosity Differences
Older hair tends to be more porous due to damage, allowing products like color-depositing shampoos to adhere better compared to healthier roots.
Shipping Leak Prevention
Liquid products require tamper-proof seals and pressure-resistant lids during transit. Leaks risk product loss, cross-contamination (e.g., sunscreen), and customer dissatisfaction.
Sulfate-Free Preservation
Gentle shampoos often omit harsh sulfates, necessitating alternative preservatives. Formula changes might affect viscosity or stability, impacting user experience.
I love how this shampoo makes my hair clean, healthy, and soft with just two pumps.
After trying many shampoos, I adore this one for keeping my hair clean and healthy while feeling soft; its efficiency means only two pumps work for my long hair, making it a top choice I always recommend.
I adore Amika purple shampoo; it prevents dryness with minimal application.
I highly recommend Amika purple shampoo for color-treated hair; it avoids dryness, requires minimal use, and keeps color vibrant and healthy over time.
I saw my hair thickness improve after using this shampoo and repurchased for value.
I definitely saw my hair thickness improve after using this shampoo, and I repurchased it for its affordable price.
I enjoy this shampoo's floral fragrance and ideal consistency for my 4b/4c hair.
I love how this shampoo's floral scent and light texture work perfectly on my 4b/4c hair, making it soft and clean.
Using tea tree shampoo makes my scalp feel refreshed and hair clean.
My tea tree shampoo experience leaves my hair clean and scalp refreshed. It's not as intense as Paul Mitchell but works well for gentle, effective care in my routine.
I revived my dry, brittle hair with this shampoo, restoring strength and thickness fast.
This shampoo transformed my damaged hair by restoring strength and thickness quickly, and I saw visible results from the very first wash, all while being affordable and better than salon products.
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My favorite shampoo gives brilliant shine whether blow-dried or natural, worth every penny.
My fine thinning hair feels fuller and healthier with this shampoo and drying product combo.
This shampoo cleanses my colored hair well, leaving it fresh, but results fell short for $40 price.
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