After 5 years, I trust this shampoo for gentle color retention, lasting softness, and revitalizing fragrance.
This shampoo delivers softness, subtle color retention, and lasting fragrance after years of use, though improved lid sealing during shipping is necessary to avoid messy leaks.
This is a review from Amazon.com about product:
John Frieda Radiant Red, Color Boosting Shampoo, Enhances, Protects, & Hydrates with Pomegranate Extract and Vitamin E for Natural or Color-Treated Hair, 8.3 Oz

Been using this product for 5 years. They tweaked it and the overall feeling of the shampoo is different as it comes out of the bottle. Leaves hair smelling good, and soft. Leaves a tint of color for sure. Does not attach to roots, but it does to older hair. COMPANY SHIPPED IT loos TOP, it leaked all over the box and onto other products (sunscreen tube) inside the box. COMPANY should seal or tape the lids for shipping.
Shampoo Basics & Tips
Shampoo Formula Tweaks
Shampoo formulas may change over time due to ingredient updates, regulatory requirements, or sustainability goals. Minor adjustments can alter texture, lather, or effectiveness, as noted by the reviewer.
Color Retention in Hair
Some shampoos deposit trace pigments to enhance or maintain dyed hair. This "tint" effect targets older, more porous strands rather than roots, which have tighter cuticles.
Hair Porosity Differences
Older hair tends to be more porous due to damage, allowing products like color-depositing shampoos to adhere better compared to healthier roots.
Shipping Leak Prevention
Liquid products require tamper-proof seals and pressure-resistant lids during transit. Leaks risk product loss, cross-contamination (e.g., sunscreen), and customer dissatisfaction.
Sulfate-Free Preservation
Gentle shampoos often omit harsh sulfates, necessitating alternative preservatives. Formula changes might affect viscosity or stability, impacting user experience.
I get easy distribution and clean feel with this shampoo's rich lather.
I appreciate this shampoo's strong seal for product safety, light pleasant scent, thin texture that spreads easily, rich lather for effective cleaning, and clean rinse that leaves hair fresh.
I ended my severe hair loss in just three days using Brazilian Bond 3 products.
After a year of hair loss, I used Brazilian Bond 3 and my hair loss stopped in 3 days.
I used a doctor-prescribed shampoo that ended severe dandruff and softened hair.
I am grateful this shampoo prescribed by a doctor cured my grandson's dandruff and made his hair soft and shiny.
I love how this shampoo makes my thinning hair manageable and balanced.
This shampoo for thinning hair makes it manageable, not dry or oily, with conditioner used daily and shampoo twice weekly.
After two years, I truly love this shampoo despite occasional cap leaks.
For two years, I've enjoyed this shampoo's amazing benefits on my hair, even with minor cap leakage in cold shipping; I'll order in warmer seasons to prevent issues and maintain great results.
This shampoo strengthens my fine hair with minimal product and rich lather.
I use this shampoo to strengthen my fine, breakable hair. It lathers well with minimal product, reduces breakage, and is worth the cost for lasting results.
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My hair is shiny, soft, hydrated, getting daily compliments and breakage protection.
My shampoo deeply cleans hair, reduces dandruff, and works with hard water.
My hair becomes soft and shiny using little shampoo, so it lasts.
I loved how Routine shampoo enhanced my hair health and reduced shedding for years.
I use this shampoo for curly hair; it's healthy, smells great, and recommended by my barber.
I love this shampoo's woodsy scent that smooths my hair beautifully.
I loved the shampoo idea but the bag was hard to squeeze.
My shampoo review: after a year, it reduces hair loss with pills.
I love this shampoo for its quality and affordability, but the oozing bottle is inconvenient.
I love the fresh scent and how this conditioner conditions without heaviness.
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