After 5 years, I trust this shampoo for gentle color retention, lasting softness, and revitalizing fragrance.
This shampoo delivers softness, subtle color retention, and lasting fragrance after years of use, though improved lid sealing during shipping is necessary to avoid messy leaks.
This is a review from Amazon.com about product:
John Frieda Radiant Red, Color Boosting Shampoo, Enhances, Protects, & Hydrates with Pomegranate Extract and Vitamin E for Natural or Color-Treated Hair, 8.3 Oz

Been using this product for 5 years. They tweaked it and the overall feeling of the shampoo is different as it comes out of the bottle. Leaves hair smelling good, and soft. Leaves a tint of color for sure. Does not attach to roots, but it does to older hair. COMPANY SHIPPED IT loos TOP, it leaked all over the box and onto other products (sunscreen tube) inside the box. COMPANY should seal or tape the lids for shipping.
Shampoo Basics & Tips
Shampoo Formula Tweaks
Shampoo formulas may change over time due to ingredient updates, regulatory requirements, or sustainability goals. Minor adjustments can alter texture, lather, or effectiveness, as noted by the reviewer.
Color Retention in Hair
Some shampoos deposit trace pigments to enhance or maintain dyed hair. This "tint" effect targets older, more porous strands rather than roots, which have tighter cuticles.
Hair Porosity Differences
Older hair tends to be more porous due to damage, allowing products like color-depositing shampoos to adhere better compared to healthier roots.
Shipping Leak Prevention
Liquid products require tamper-proof seals and pressure-resistant lids during transit. Leaks risk product loss, cross-contamination (e.g., sunscreen), and customer dissatisfaction.
Sulfate-Free Preservation
Gentle shampoos often omit harsh sulfates, necessitating alternative preservatives. Formula changes might affect viscosity or stability, impacting user experience.
I use purple shampoo for blonde hair, lathering well and preventing brassiness.
As a blonde, I use this purple shampoo weekly after clarifying shampoo because it lathers well with minimal product, and I massage it in for five minutes, leave it for ten minutes with a cap, then rinse with lukewarm water to prevent brassiness effectivel
I love Amika shampoo because it smells amazing and makes my hair feel great.
Amika products changed my hair routine with an amazing scent and great feel; I love them and refer to friends for healthy, wonderful hair results daily.
I use this dry shampoo to add volume and control oil for three days.
I have oily blonde hair, and this dry shampoo provides volume, controls oil, and allows me to avoid washing for three days without any irritation or residue buildup.
I love how this shampoo leaves my hair soft and clean daily.
This shampoo combo effectively cleanses and softens my hair, making it healthy and shiny, but I desire a stronger scent for a more enjoyable experience.
As a user, I find this shampoo effective and cost-saving on Amazon.
I love how effective this shampoo is from Amazon. It saves money by refilling small bottles and keeps hair healthy.
I used this shampoo and my gray hair turned brown, making it thicker and healthier in weeks.
I used this shampoo and in four weeks my gray hair turned brown, it's thicker and healthier, no dye required.
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I love how this shampoo keeps my colored hair hydrated, shiny, and soft.
I love how this shampoo eliminates dandruff while leaving a strong tobacco aroma that I enjoy.
I appreciate how this shampoo maintains scalp cleanliness with weekly minimal use.
I found that this shampoo restored my hair's softness and reduced tangles.
I love how this shampoo controls dandruff, lathers smoothly, and moisturizes my hair effectively.
I found this shampoo gently clarifies my scalp, stops itching, and keeps hair fresh for days.
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