After 5 years, I trust this shampoo for gentle color retention, lasting softness, and revitalizing fragrance.
This shampoo delivers softness, subtle color retention, and lasting fragrance after years of use, though improved lid sealing during shipping is necessary to avoid messy leaks.
This is a review from Amazon.com about product:
John Frieda Radiant Red, Color Boosting Shampoo, Enhances, Protects, & Hydrates with Pomegranate Extract and Vitamin E for Natural or Color-Treated Hair, 8.3 Oz

Been using this product for 5 years. They tweaked it and the overall feeling of the shampoo is different as it comes out of the bottle. Leaves hair smelling good, and soft. Leaves a tint of color for sure. Does not attach to roots, but it does to older hair. COMPANY SHIPPED IT loos TOP, it leaked all over the box and onto other products (sunscreen tube) inside the box. COMPANY should seal or tape the lids for shipping.
Shampoo Basics & Tips
Shampoo Formula Tweaks
Shampoo formulas may change over time due to ingredient updates, regulatory requirements, or sustainability goals. Minor adjustments can alter texture, lather, or effectiveness, as noted by the reviewer.
Color Retention in Hair
Some shampoos deposit trace pigments to enhance or maintain dyed hair. This "tint" effect targets older, more porous strands rather than roots, which have tighter cuticles.
Hair Porosity Differences
Older hair tends to be more porous due to damage, allowing products like color-depositing shampoos to adhere better compared to healthier roots.
Shipping Leak Prevention
Liquid products require tamper-proof seals and pressure-resistant lids during transit. Leaks risk product loss, cross-contamination (e.g., sunscreen), and customer dissatisfaction.
Sulfate-Free Preservation
Gentle shampoos often omit harsh sulfates, necessitating alternative preservatives. Formula changes might affect viscosity or stability, impacting user experience.
I compared old and new shampoo bottles and found no smell difference, ensuring perfect quality.
Despite initial doubts due to other reviews, I compared the shampoo's smell with my old bottle and detected no variation, confirming its excellent quality and benefits for my hair care.
I love this shampoo's delicious scent that made my hair look beautiful instantly.
Using this shampoo gave me a delicious scent and made my hair look beautiful; I'm now checking if it offers long-term benefits for my daily hair care routine.
After one wash, my tangled hair felt smooth, looked brighter, and smelled amazing.
Using this shampoo once, my bleached hair became untangled, appeared brighter, and had a great scent, improving its overall health and vibrancy effectively.
I love the shampoo's quality and scent; it's cheaper on Aveda.
I recommend this shampoo for its great quality and awesome scent. It's cheaper on Aveda's site, which is a bonus for my hair care.
I love its rich lather that moisturizes and prolongs my hair style.
I truly love this shampoo's rich lather that deeply moisturizes my hair and helps extend time between salon appointments effortlessly.
I achieve shiny, frizz-free hair with this leave-in conditioner that smells amazing and gives salon-like results.
This leave-in conditioner makes my hair shiny and frizz-free with a lovely scent. It delivers salon-quality results, is long-lasting, and worth the price despite minor issues. I highly recommend it for beautiful hair.
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My favorite shampoo gives brilliant shine whether blow-dried or natural, worth every penny.
My fine thinning hair feels fuller and healthier with this shampoo and drying product combo.
This shampoo cleanses my colored hair well, leaving it fresh, but results fell short for $40 price.
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