After 5 years, I trust this shampoo for gentle color retention, lasting softness, and revitalizing fragrance.
This shampoo delivers softness, subtle color retention, and lasting fragrance after years of use, though improved lid sealing during shipping is necessary to avoid messy leaks.
This is a review from Amazon.com about product:
John Frieda Radiant Red, Color Boosting Shampoo, Enhances, Protects, & Hydrates with Pomegranate Extract and Vitamin E for Natural or Color-Treated Hair, 8.3 Oz

Been using this product for 5 years. They tweaked it and the overall feeling of the shampoo is different as it comes out of the bottle. Leaves hair smelling good, and soft. Leaves a tint of color for sure. Does not attach to roots, but it does to older hair. COMPANY SHIPPED IT loos TOP, it leaked all over the box and onto other products (sunscreen tube) inside the box. COMPANY should seal or tape the lids for shipping.
Shampoo Basics & Tips
Shampoo Formula Tweaks
Shampoo formulas may change over time due to ingredient updates, regulatory requirements, or sustainability goals. Minor adjustments can alter texture, lather, or effectiveness, as noted by the reviewer.
Color Retention in Hair
Some shampoos deposit trace pigments to enhance or maintain dyed hair. This "tint" effect targets older, more porous strands rather than roots, which have tighter cuticles.
Hair Porosity Differences
Older hair tends to be more porous due to damage, allowing products like color-depositing shampoos to adhere better compared to healthier roots.
Shipping Leak Prevention
Liquid products require tamper-proof seals and pressure-resistant lids during transit. Leaks risk product loss, cross-contamination (e.g., sunscreen), and customer dissatisfaction.
Sulfate-Free Preservation
Gentle shampoos often omit harsh sulfates, necessitating alternative preservatives. Formula changes might affect viscosity or stability, impacting user experience.
After going blonde, my dry hair regained health rapidly using this shampoo.
My stylist suggested this shampoo when my blonde hair felt dry. I used it and saw fast health restoration, but since my hair is naturally healthy, results may vary for others.
I appreciate the outstanding packaging with a seed card and the shampoo's great lather that leaves my hair clean and refreshed.
I highly recommend this shampoo because of its excellent packaging that includes a seed card for sustainability, and it lathers beautifully with a unique patchouli scent that enhances my hair washing experience.
Initially hesitant, I found this color shampoo's gray coverage amazing with conditioner.
I used the color shampoo on dry hair as directed, initially feeling roughness, but the conditioner transformed it. The gray coverage was fantastic, and I'll repurchase despite the single-use package for the amazing color.
After years of struggle, this shampoo cured my dandruff and softened my hair.
My dandruff disappeared after using Amazon Basics Shampoo. It made my hair soft and shiny, and the price is unbeatable for such great results.
I found this shampoo clears my scalp issues quickly with gentle herbal scent and rich lather.
This shampoo cured my irritated scalp after three uses, providing rich lather, a gentle herbal scent, and deep moisture that allows me to avoid conditioner for my long, coarse hair.
After years of search, I found EVOLVh shampoo ideal for my thick curly hair, eliminating frizz without dryness.
For years, I battled frizzy thick curly hair until discovering EVOLVh shampoo. It moisturizes effectively without causing dryness, making it my ultimate hair care solution.
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I love how this natural conditioner softens and protects my bleached hair perfectly.
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