After 5 years, I trust this shampoo for gentle color retention, lasting softness, and revitalizing fragrance.
This shampoo delivers softness, subtle color retention, and lasting fragrance after years of use, though improved lid sealing during shipping is necessary to avoid messy leaks.
This is a review from Amazon.com about product:
John Frieda Radiant Red, Color Boosting Shampoo, Enhances, Protects, & Hydrates with Pomegranate Extract and Vitamin E for Natural or Color-Treated Hair, 8.3 Oz

Been using this product for 5 years. They tweaked it and the overall feeling of the shampoo is different as it comes out of the bottle. Leaves hair smelling good, and soft. Leaves a tint of color for sure. Does not attach to roots, but it does to older hair. COMPANY SHIPPED IT loos TOP, it leaked all over the box and onto other products (sunscreen tube) inside the box. COMPANY should seal or tape the lids for shipping.
Shampoo Basics & Tips
Shampoo Formula Tweaks
Shampoo formulas may change over time due to ingredient updates, regulatory requirements, or sustainability goals. Minor adjustments can alter texture, lather, or effectiveness, as noted by the reviewer.
Color Retention in Hair
Some shampoos deposit trace pigments to enhance or maintain dyed hair. This "tint" effect targets older, more porous strands rather than roots, which have tighter cuticles.
Hair Porosity Differences
Older hair tends to be more porous due to damage, allowing products like color-depositing shampoos to adhere better compared to healthier roots.
Shipping Leak Prevention
Liquid products require tamper-proof seals and pressure-resistant lids during transit. Leaks risk product loss, cross-contamination (e.g., sunscreen), and customer dissatisfaction.
Sulfate-Free Preservation
Gentle shampoos often omit harsh sulfates, necessitating alternative preservatives. Formula changes might affect viscosity or stability, impacting user experience.
My hair feels amazing with this shampoo's unique scent and pure ingredients.
I highly recommend this shampoo because its unique scent is delightful, and it makes my hair feel incredibly soft and nourished with quality, natural ingredients that outperform others.
After two years of use, this shampoo cuts hair loss and prevents oily scalp.
I've been using this shampoo for almost two years now, and it keeps my scalp from getting oily while also reducing hair loss significantly.
I use this shampoo and it adds volume to my hair beautifully every day.
I love how this shampoo adds volume to my hair, making it appear thicker and more voluminous with regular use, which enhances my overall hair look and confidence.
I love how this shampoo makes my hair soft, manageable, and shiny daily.
Using this shampoo daily makes my hair incredibly soft, easy to style, and keeps it hydrated and healthy for a radiant look.
I used this shampoo after box braids and it cleaned my hair effortlessly, outperforming all others I've tried.
I just took down my box braids and this shampoo cleaned my hair thoroughly and easily, proving superior to all previous shampoos for a smooth, refreshing experience that I love.
I love how Activ shampoo made my hair softer, thicker, and easy to manage.
I always had thin, frizzy hair, but Activ shampoo made it softer, more manageable, and noticeably thicker after a couple months, so I can now enjoy normal-length hair that looks great and boosts my confidence.
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I love this shampoo bar for boosting my fine hair without heaviness and its light scent.
I repaired my fried hair using this shampoo, reduced breakage, and saved money over time.
I always love this shampoo's light scent and gentle cleaning over years.
This shampoo aided my oily hair and dandruff, yet it increased shedding.
I love this shampoo's incredible scent, but it made my wavy hair dry and frizzy.
I love how this shampoo adds volume to my hair, making it worth every penny I spend.
I found Joico shampoo repairs dry hair, protects color, and eliminates buildup.
I repaired my split ends and dry hair with this shampoo, no more hair loss, and lasting fragrance.
This shampoo ended my hair loss, cleared scalp issues, and lasts a year.
I enjoy the fantastic scent and rich lather that works as shampoo and body soap.
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