After 5 years, I trust this shampoo for gentle color retention, lasting softness, and revitalizing fragrance.
This shampoo delivers softness, subtle color retention, and lasting fragrance after years of use, though improved lid sealing during shipping is necessary to avoid messy leaks.
This is a review from Amazon.com about product:
John Frieda Radiant Red, Color Boosting Shampoo, Enhances, Protects, & Hydrates with Pomegranate Extract and Vitamin E for Natural or Color-Treated Hair, 8.3 Oz

Been using this product for 5 years. They tweaked it and the overall feeling of the shampoo is different as it comes out of the bottle. Leaves hair smelling good, and soft. Leaves a tint of color for sure. Does not attach to roots, but it does to older hair. COMPANY SHIPPED IT loos TOP, it leaked all over the box and onto other products (sunscreen tube) inside the box. COMPANY should seal or tape the lids for shipping.
Shampoo Basics & Tips
Shampoo Formula Tweaks
Shampoo formulas may change over time due to ingredient updates, regulatory requirements, or sustainability goals. Minor adjustments can alter texture, lather, or effectiveness, as noted by the reviewer.
Color Retention in Hair
Some shampoos deposit trace pigments to enhance or maintain dyed hair. This "tint" effect targets older, more porous strands rather than roots, which have tighter cuticles.
Hair Porosity Differences
Older hair tends to be more porous due to damage, allowing products like color-depositing shampoos to adhere better compared to healthier roots.
Shipping Leak Prevention
Liquid products require tamper-proof seals and pressure-resistant lids during transit. Leaks risk product loss, cross-contamination (e.g., sunscreen), and customer dissatisfaction.
Sulfate-Free Preservation
Gentle shampoos often omit harsh sulfates, necessitating alternative preservatives. Formula changes might affect viscosity or stability, impacting user experience.
My hair is shiny, soft, hydrated, getting daily compliments and breakage protection.
After 40 years of searching, this shampoo gives me shiny, soft, hydrated hair with daily compliments and excellent breakage protection for healthy locks.
My shampoo deeply cleans hair, reduces dandruff, and works with hard water.
I love how this shampoo tackles dandruff and hard water, making my hair clean, boosting my confidence, and improving my overall well-being significantly.
My hair becomes soft and shiny using little shampoo, so it lasts.
This shampoo leaves my hair soft and shiny; it's a bit expensive but the durable glass packaging and long-lasting use make it worth buying again.
I loved how Routine shampoo enhanced my hair health and reduced shedding for years.
I used Routine shampoo for three years and it greatly improved my hair's appearance and reduced hair loss, but after my latest purchase, I've experienced increased shedding and my hair doesn't look as good as before.
I use this shampoo for curly hair; it's healthy, smells great, and recommended by my barber.
My barber recommended this shampoo for my curly hair, and it has made my hair much healthier with a uniquely wonderful smell, and I also use their hair mask which works wonders perfectly.
I love this shampoo's woodsy scent that smooths my hair beautifully.
My favorite shampoo with a light woodsy scent smooths my hair and keeps it fresh, even when I air dry.
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I swear by this shampoo for rapid hair growth, healthier locks, and added volume.
My hair is less frizzy and shinier since using this affordable shampoo.
I experienced less hair loss after 60 days with shampoo, though dryness.
I love how this shampoo makes my hair soft and smells amazing, encouraging me to continue use.
I've used this shampoo for years and it made my hair healthy.
I love how this sulphate-free shampoo makes my hair smooth and shiny effortlessly.
After years of use, I trust this gentle shampoo for my color-treated hair.
I love this strong purple shampoo for preserving blonde hair color effectively with cautious use.
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