After 5 years, I trust this shampoo for gentle color retention, lasting softness, and revitalizing fragrance.
This shampoo delivers softness, subtle color retention, and lasting fragrance after years of use, though improved lid sealing during shipping is necessary to avoid messy leaks.
This is a review from Amazon.com about product:
John Frieda Radiant Red, Color Boosting Shampoo, Enhances, Protects, & Hydrates with Pomegranate Extract and Vitamin E for Natural or Color-Treated Hair, 8.3 Oz

Been using this product for 5 years. They tweaked it and the overall feeling of the shampoo is different as it comes out of the bottle. Leaves hair smelling good, and soft. Leaves a tint of color for sure. Does not attach to roots, but it does to older hair. COMPANY SHIPPED IT loos TOP, it leaked all over the box and onto other products (sunscreen tube) inside the box. COMPANY should seal or tape the lids for shipping.
Shampoo Basics & Tips
Shampoo Formula Tweaks
Shampoo formulas may change over time due to ingredient updates, regulatory requirements, or sustainability goals. Minor adjustments can alter texture, lather, or effectiveness, as noted by the reviewer.
Color Retention in Hair
Some shampoos deposit trace pigments to enhance or maintain dyed hair. This "tint" effect targets older, more porous strands rather than roots, which have tighter cuticles.
Hair Porosity Differences
Older hair tends to be more porous due to damage, allowing products like color-depositing shampoos to adhere better compared to healthier roots.
Shipping Leak Prevention
Liquid products require tamper-proof seals and pressure-resistant lids during transit. Leaks risk product loss, cross-contamination (e.g., sunscreen), and customer dissatisfaction.
Sulfate-Free Preservation
Gentle shampoos often omit harsh sulfates, necessitating alternative preservatives. Formula changes might affect viscosity or stability, impacting user experience.
My clarifying shampoo gave soft, light hair after a reset wash, needing minimal extra product surprisingly.
My clarifying shampoo reset wash worked wonders! After a double cleanse and light conditioner, my hair felt incredibly soft and light, surprisingly manageable despite skipping deep treatment. A worthwhile splurge.
I love this shampoo's sustainable packaging, reduces hair fall, leaves hair soft and shiny.
This sustainable shampoo gives me salon-quality results: less hair fall, soft shiny hair, no scalp tightness. A small amount works wonders, worth every penny for eco-friendly care.
I found relief! This shampoo calms my itchy scalp, reduces oil, eliminates flakes, and leaves my thick waves amazingly silky.
After years of itchiness, oiliness, and straw-like hair from sensitivities, this shampoo is my miracle! My scalp is finally calm and moisturized, oil is balanced letting me wash less, flakes vanished, and my thick wavy hair is unbelievably silky. The natu
I love this shampoo for any hair—straight to coily—with gentle scent, soft hydration, and no scalp stripping, all budget-friendly.
This shampoo is my top choice because it works flawlessly on all hair textures, from straight to curly/coily, offers a perfect subtle fragrance, keeps hair hydrated and soft without harming the scalp, and is incredibly cost-effective for daily use.
I love how this shampoo softens my hair, stops hair fall, and works incredibly for the price!
This shampoo transformed my hair: silky soft texture, noticeable reduction in hair fall, and outstanding results that shocked me given its budget-friendly cost. Highly recommend!
Love Davines quality but tape ruined my bottle cap - disappointing for premium price!
Davines usually delivers excellence, but defective sealing tape destroyed my bottle's cap closure. Unacceptable flaw in an expensive haircare product I trusted.
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I found this shampoo moisturises my 3C curls perfectly, adding shine without any weight.
My go-to shampoo for oily hair, it smells amazing and works perfectly.
This shampoo gives me clean hair and a calm mind from aromatherapy.
I love this shampoo for its gentle scent and long clean retention.
I love how this shampoo cleans without dryness, leaving my hair fresh and buildup-free.
I tried this shampoo and my wife's hair loss reduced significantly, highly recommended.
This shampoo makes my hair strong, full, frizz-free, and worth every penny.
I noticed more volume and hope it helps my thinning hair with this new shampoo.
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