This shampoo transformed my natural curls with ultimate moisture and lifelong loyalty!
This miracle worker revived my ethnic curls with unmatched hydration, proving to be the most effective nourishing shampoo I've ever committed to using permanently.
This is a review from Amazon.com about product:
SheaMoisture Daily Hydration Shampoo 100% Virgin Coconut Oil for All Hair Types Sulfate-Free 13 oz

Wow!!! So nourishing & moisturizing! Absolutely amazing for natural ethnic curly hair girls!!! This will be my shampoo for life!
Shampoo Basics & Tips
The Science of Curly Hair Hydration
Ethnic curly hair typically has a tighter curl pattern (Type 3C-4C) that hinders natural sebum distribution, requiring specialized moisturizing formulas. The review emphasizes nourishing and moisturizing properties - key indicators of shampoos containing humectants like glycerin and emollients like shea butter that combat dryness common in coiled textures.
Sulfate-Free Formulation Importance
While not explicitly stated, the enthusiastic endorsement suggests a sulfate-free formula. Sulfates strip natural oils from curly hair, exacerbating dryness. Effective ethnic hair shampoos often use gentler cleansers like decyl glucoside that preserve moisture.
Hair Porosity Considerations
The reviewer's results indicate ideal moisture retention for high-porosity hair common in ethnic textures. Products with coconut oil or honey help low-porosity hair absorb moisture, while proteins like keratin benefit high-porosity strands by filling gaps in the cuticle.
Cultural Haircare Context
The term "ethnic hair" refers to Afro-textured hair requiring specific care. The 4C hair type mentioned benefits most from intense moisture and slip-enhancing ingredients like slippery elm to minimize breakage during washing.
I loved how Routine shampoo enhanced my hair health and reduced shedding for years.
I used Routine shampoo for three years and it greatly improved my hair's appearance and reduced hair loss, but after my latest purchase, I've experienced increased shedding and my hair doesn't look as good as before.
I use this shampoo for curly hair; it's healthy, smells great, and recommended by my barber.
My barber recommended this shampoo for my curly hair, and it has made my hair much healthier with a uniquely wonderful smell, and I also use their hair mask which works wonders perfectly.
I love this shampoo's woodsy scent that smooths my hair beautifully.
My favorite shampoo with a light woodsy scent smooths my hair and keeps it fresh, even when I air dry.
I loved the shampoo idea but the bag was hard to squeeze.
I appreciated the shampoo's eco aspect but found the plastic bag difficult to squeeze and refill, resulting in wasted shampoo and a frustrating experience.
My shampoo review: after a year, it reduces hair loss with pills.
After over a year of use, my shampoo cut hair loss with oral meds. It's costly but durable due to thrice-weekly use, and I bought it from my barber, directly, or Amazon easily.
I love this shampoo for its quality and affordability, but the oozing bottle is inconvenient.
I find this shampoo top-notch for quality and budget-friendly, however, the messy bottle oozes shampoo, and I end up cleaning it often, which I dislike.
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