This shampoo transformed my natural curls with ultimate moisture and lifelong loyalty!
This miracle worker revived my ethnic curls with unmatched hydration, proving to be the most effective nourishing shampoo I've ever committed to using permanently.
This is a review from Amazon.com about product:
SheaMoisture Daily Hydration Shampoo 100% Virgin Coconut Oil for All Hair Types Sulfate-Free 13 oz

Wow!!! So nourishing & moisturizing! Absolutely amazing for natural ethnic curly hair girls!!! This will be my shampoo for life!
Shampoo Basics & Tips
The Science of Curly Hair Hydration
Ethnic curly hair typically has a tighter curl pattern (Type 3C-4C) that hinders natural sebum distribution, requiring specialized moisturizing formulas. The review emphasizes nourishing and moisturizing properties - key indicators of shampoos containing humectants like glycerin and emollients like shea butter that combat dryness common in coiled textures.
Sulfate-Free Formulation Importance
While not explicitly stated, the enthusiastic endorsement suggests a sulfate-free formula. Sulfates strip natural oils from curly hair, exacerbating dryness. Effective ethnic hair shampoos often use gentler cleansers like decyl glucoside that preserve moisture.
Hair Porosity Considerations
The reviewer's results indicate ideal moisture retention for high-porosity hair common in ethnic textures. Products with coconut oil or honey help low-porosity hair absorb moisture, while proteins like keratin benefit high-porosity strands by filling gaps in the cuticle.
Cultural Haircare Context
The term "ethnic hair" refers to Afro-textured hair requiring specific care. The 4C hair type mentioned benefits most from intense moisture and slip-enhancing ingredients like slippery elm to minimize breakage during washing.
I adore this shampoo for cleansing well, tightening curls, and lifting my hair over 7 inches without heaviness.
I was scared this shampoo would weigh down my fine curly hair, but it cleans effectively and smells wonderful. It lathers well even if a bit watery, and it tightens my natural curls while lifting my hair by over 7 inches for amazing volume.
I get voluminous, fragrant hair easily with this thick, long-lasting salon-quality shampoo.
This thick shampoo gives me salon-level body and fragrance daily. I use less because it lathers richly, saving money while making styling effortless. My hair feels luxurious!
I prevent blonde fading and maintain salon-fresh hair using this shampoo and conditioner.
As a blonde, I love how this shampoo and conditioner lock in color vibrancy, prevent fading between salon visits, and deliver gorgeous results with gentle every-other-day cleansing.
I recommend R+Co Television shampoo for superb hair, despite pump lid flaw.
After using R+Co Television shampoo, I find it enhances hair health and shine significantly, but the pump lid on the large bottle failed to release properly, requiring a DIY fix.
I use this shampoo daily and my hair grows longer, healthier, and looks natural.
I love this shampoo because it has made my hair grow faster and healthier over time. Everyone notices the difference, and I no longer need extensions, saving money.
I love the amazing smell and how it makes my hair feel healthier after use.
I've only used this shampoo a few times, but I already appreciate its pleasant scent and the way it improves my hair's health, making it feel stronger and more vibrant over time.
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I found this shampoo makes my thin hair silky smooth, adds volume, and reduces frizz perfectly.
I love how this shampoo tames my frizzy hair, boosting its health with minimal use.
I found this shampoo perfect for toning my blond hair with rich lather and smooth viscosity.
This shampoo provides a great lather and fresh scent that I appreciate.
I purchased an old half-strength shampoo from Amazon and was utterly disappointed.
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