This shampoo transformed my natural curls with ultimate moisture and lifelong loyalty!
This miracle worker revived my ethnic curls with unmatched hydration, proving to be the most effective nourishing shampoo I've ever committed to using permanently.
This is a review from Amazon.com about product:
SheaMoisture Daily Hydration Shampoo 100% Virgin Coconut Oil for All Hair Types Sulfate-Free 13 oz

Wow!!! So nourishing & moisturizing! Absolutely amazing for natural ethnic curly hair girls!!! This will be my shampoo for life!
Shampoo Basics & Tips
The Science of Curly Hair Hydration
Ethnic curly hair typically has a tighter curl pattern (Type 3C-4C) that hinders natural sebum distribution, requiring specialized moisturizing formulas. The review emphasizes nourishing and moisturizing properties - key indicators of shampoos containing humectants like glycerin and emollients like shea butter that combat dryness common in coiled textures.
Sulfate-Free Formulation Importance
While not explicitly stated, the enthusiastic endorsement suggests a sulfate-free formula. Sulfates strip natural oils from curly hair, exacerbating dryness. Effective ethnic hair shampoos often use gentler cleansers like decyl glucoside that preserve moisture.
Hair Porosity Considerations
The reviewer's results indicate ideal moisture retention for high-porosity hair common in ethnic textures. Products with coconut oil or honey help low-porosity hair absorb moisture, while proteins like keratin benefit high-porosity strands by filling gaps in the cuticle.
Cultural Haircare Context
The term "ethnic hair" refers to Afro-textured hair requiring specific care. The 4C hair type mentioned benefits most from intense moisture and slip-enhancing ingredients like slippery elm to minimize breakage during washing.
I Found the Best Smelling Shampoo (Even If the Bottle Drove Me Crazy!)
This heavenly-scented shampoo became my stress-reliever after a tough day, but the absurdly complicated bottle design nearly ruined the experience – needs better packaging!
This shampoo detangles, moisturizes, and adds shine, leaving my hair soft and smelling amazing.
This shampoo works wonders detangling and moisturizing my hair, delivering incredible shine, softness, and a pleasant scent, though the high cost makes me hesitant to repurchase.
This shampoo transformed my thinning hair—fuller, healthier strands with delightful fragrance in weeks!
Struggled with hair thinning for a year—blood tests, oils, dermatologists failed. This shampoo brought fuller, healthier hair growth with pleasant fragrance. Finally effective!
This shampoo soothed my scalp, eliminated itching, and left a refreshing fragrance we love.
I love how this shampoo instantly relieved my husband's scalp itching while leaving our hair fragrant and soft—finally found our perfect hair care solution!
This shampoo transformed my hair into soft, healthy locks my stylist noticed—my holy grail!
This Shea Moisture shampoo gave me noticeably softer, healthier hair that impressed my stylist—now my go-to for salon-quality results between appointments.
After 3 months, my hair is softer, longer, and healthier with new growth and a subtle scent.
Using this shampoo 4x weekly for 3 months gave me softer, healthier hair, noticeable new growth, and a delicate fragrance – worth sticking with!
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This shampoo gave me softer, fuller hair with less shedding and a refreshing scent I love!
I love the luxurious shampoo bundle with free oil—great value, amazing hair feel!
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