This shampoo transformed my natural curls with ultimate moisture and lifelong loyalty!
This miracle worker revived my ethnic curls with unmatched hydration, proving to be the most effective nourishing shampoo I've ever committed to using permanently.
This is a review from Amazon.com about product:
SheaMoisture Daily Hydration Shampoo 100% Virgin Coconut Oil for All Hair Types Sulfate-Free 13 oz

Wow!!! So nourishing & moisturizing! Absolutely amazing for natural ethnic curly hair girls!!! This will be my shampoo for life!
Shampoo Basics & Tips
The Science of Curly Hair Hydration
Ethnic curly hair typically has a tighter curl pattern (Type 3C-4C) that hinders natural sebum distribution, requiring specialized moisturizing formulas. The review emphasizes nourishing and moisturizing properties - key indicators of shampoos containing humectants like glycerin and emollients like shea butter that combat dryness common in coiled textures.
Sulfate-Free Formulation Importance
While not explicitly stated, the enthusiastic endorsement suggests a sulfate-free formula. Sulfates strip natural oils from curly hair, exacerbating dryness. Effective ethnic hair shampoos often use gentler cleansers like decyl glucoside that preserve moisture.
Hair Porosity Considerations
The reviewer's results indicate ideal moisture retention for high-porosity hair common in ethnic textures. Products with coconut oil or honey help low-porosity hair absorb moisture, while proteins like keratin benefit high-porosity strands by filling gaps in the cuticle.
Cultural Haircare Context
The term "ethnic hair" refers to Afro-textured hair requiring specific care. The 4C hair type mentioned benefits most from intense moisture and slip-enhancing ingredients like slippery elm to minimize breakage during washing.
I love how Attitude shampoo soothes my sensitive skin and keeps me clean without any itching or allergies.
After using Attitude shampoo, my sensitive skin stopped itching, I feel cleaner without body odor, and it replaced my body wash and deodorant for total allergy relief and comfort.
I love how Verb shampoo gently saved my postpartum hair with amazing results.
I'm amazed how Verb shampoo gently revived my postpartum hair with a wonderful, shiny finish that boosts my confidence every day.
I love how this shampoo bar makes my hair soft, clean, and full with a wonderful scent.
This shampoo bar left my hair super soft, clean, and fuller with a lovely fragrance; however, it lacks durability and may fade color, so I'll repurchase but experiment with different types.
After using Brickell, my hair feels cleaner, softer, and much healthier overall.
I never expected to love a shampoo, but Brickell made my hair cleaner, softer, and healthier with its all-natural ingredients and that invigorating tingly feel, all without any harsh chemicals.
This shampoo makes my hair soft, smells great, and has no buildup.
My thick hair loves this shampoo for its easy lather, minimal use, softness, great scent, and three-day freshness with no buildup.
I believe this shampoo brightens my salt and pepper hair and tones blonde perfectly.
I love how this shampoo brightens my salt and pepper hair and tones blonde, making it worth the expensive price for amazing results.
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