This shampoo transformed my natural curls with ultimate moisture and lifelong loyalty!
This miracle worker revived my ethnic curls with unmatched hydration, proving to be the most effective nourishing shampoo I've ever committed to using permanently.
This is a review from Amazon.com about product:
SheaMoisture Daily Hydration Shampoo 100% Virgin Coconut Oil for All Hair Types Sulfate-Free 13 oz

Wow!!! So nourishing & moisturizing! Absolutely amazing for natural ethnic curly hair girls!!! This will be my shampoo for life!
Shampoo Basics & Tips
The Science of Curly Hair Hydration
Ethnic curly hair typically has a tighter curl pattern (Type 3C-4C) that hinders natural sebum distribution, requiring specialized moisturizing formulas. The review emphasizes nourishing and moisturizing properties - key indicators of shampoos containing humectants like glycerin and emollients like shea butter that combat dryness common in coiled textures.
Sulfate-Free Formulation Importance
While not explicitly stated, the enthusiastic endorsement suggests a sulfate-free formula. Sulfates strip natural oils from curly hair, exacerbating dryness. Effective ethnic hair shampoos often use gentler cleansers like decyl glucoside that preserve moisture.
Hair Porosity Considerations
The reviewer's results indicate ideal moisture retention for high-porosity hair common in ethnic textures. Products with coconut oil or honey help low-porosity hair absorb moisture, while proteins like keratin benefit high-porosity strands by filling gaps in the cuticle.
Cultural Haircare Context
The term "ethnic hair" refers to Afro-textured hair requiring specific care. The 4C hair type mentioned benefits most from intense moisture and slip-enhancing ingredients like slippery elm to minimize breakage during washing.
I find this shampoo excellent for shiny hair and gentle on color.
I have been using Floyd's shampoo from the barbershop, and it leaves my hair shiny and clean while being gentle on my color, though the cap issue needs fixing.
This conditioner controls oil, adds volume, and smells fantastic for my hair.
I love how this conditioner manages my oily hair by adding volume, preventing flatness, and offering a amazing fragrance that enhances my daily routine.
I love how this shampoo protects my color and aids recovery, but it's too hydrating for fine hair.
This shampoo effectively preserves my hair color and helps it recover from damage, but it is too hydrating for fine hair, leading to flatness. I appreciate the floral scent.
I love this shampoo's light scent, clean hair, and affordable bulk packs.
After using this shampoo, I find its light scent refreshing and my hair clean. Purchasing in bulk makes it more affordable for regular use, enhancing my overall hair care routine.
I repaired my damaged hair from coloring using this shampoo combo and hair mask, making it stronger and amazing.
My hair was severely damaged from years of coloring, and I believed it was irreparable. However, this shampoo conditioner combo and hair mask brought it back better than before, stronger and with an amazing feel, so I fully recommend it without regret.
I love how this shampoo makes my thick hair soft and moisturized for days with no buildup.
After my hairdresser recommended it, I bought this shampoo for my thick hair. It lathers well, uses little product, and leaves hair soft and moisturized for three days with no buildup.
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My hair feels incredibly clean, soft, and shiny with this hairdresser-recommended shampoo.
This 2-in-1 shampoo keeps my hair non-greasy and fresh-smelling for 24 hours straight.
This shampoo gave me wonderfully fuller, silky hair I absolutely love feeling daily.
I love how this shampoo cleans deeply without dryness, leaving my hair healthier at a fair price.
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