This shampoo transformed my natural curls with ultimate moisture and lifelong loyalty!
This miracle worker revived my ethnic curls with unmatched hydration, proving to be the most effective nourishing shampoo I've ever committed to using permanently.
This is a review from Amazon.com about product:
SheaMoisture Daily Hydration Shampoo 100% Virgin Coconut Oil for All Hair Types Sulfate-Free 13 oz

Wow!!! So nourishing & moisturizing! Absolutely amazing for natural ethnic curly hair girls!!! This will be my shampoo for life!
Shampoo Basics & Tips
The Science of Curly Hair Hydration
Ethnic curly hair typically has a tighter curl pattern (Type 3C-4C) that hinders natural sebum distribution, requiring specialized moisturizing formulas. The review emphasizes nourishing and moisturizing properties - key indicators of shampoos containing humectants like glycerin and emollients like shea butter that combat dryness common in coiled textures.
Sulfate-Free Formulation Importance
While not explicitly stated, the enthusiastic endorsement suggests a sulfate-free formula. Sulfates strip natural oils from curly hair, exacerbating dryness. Effective ethnic hair shampoos often use gentler cleansers like decyl glucoside that preserve moisture.
Hair Porosity Considerations
The reviewer's results indicate ideal moisture retention for high-porosity hair common in ethnic textures. Products with coconut oil or honey help low-porosity hair absorb moisture, while proteins like keratin benefit high-porosity strands by filling gaps in the cuticle.
Cultural Haircare Context
The term "ethnic hair" refers to Afro-textured hair requiring specific care. The 4C hair type mentioned benefits most from intense moisture and slip-enhancing ingredients like slippery elm to minimize breakage during washing.
Using Routine shampoo, I enjoy the lather and expect improved hair health.
After using Routine shampoo, I enjoy the lather and am optimistic about reduced hair loss and better texture over time.
I have discovered this shampoo makes my hair cleaner, softer, and buildup-free.
After using this shampoo, my hair feels cleaner and softer immediately, and it prevents product buildup so I don't need apple cider vinegar anymore. My hair is fresher and lighter, and the substantial bottle lasts for ages with occasional washing.
I love how this shampoo's great smell cleared my child's dandruff quickly.
I was impressed by the pleasant fragrance and rapid results of this shampoo, as it cleared my child's stubborn thick dandruff in less than two weeks with minimal weekly application, making life easier.
I use this shampoo to restore moisture and conditioner to hold it.
I was introduced to this shampoo by my stylist it restores moisture and the conditioner holds it making my hair healthy and vibrant always.
I love this shampoo's natural scent, rich lather, and sleek hair with less fallout.
This shampoo has a natural scent and rich lather; it stiffens then relaxes hair, leaving it sleek with less fallout, ideal for fine hair, and the conditioner is thick but effective for smooth results.
I love how this shampoo deeply cleanses my oily scalp with a refreshing tingle.
I use this shampoo to thoroughly clean my scalp when it's oily, loving the refreshing tingle and scent, but I only apply it to the scalp to avoid drying out my fine, dry curly hair ends.
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I love how this shampoo lathers well and leaves my hair soft and shiny, hoping it reduces thinning.
My hair is shiny, soft, hydrated, getting daily compliments and breakage protection.
My shampoo deeply cleans hair, reduces dandruff, and works with hard water.
My hair becomes soft and shiny using little shampoo, so it lasts.
I loved how Routine shampoo enhanced my hair health and reduced shedding for years.
I use this shampoo for curly hair; it's healthy, smells great, and recommended by my barber.
I love this shampoo's woodsy scent that smooths my hair beautifully.
I loved the shampoo idea but the bag was hard to squeeze.
My shampoo review: after a year, it reduces hair loss with pills.
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