This shampoo leaves my hair incredibly soft and smelling amazing all day, outperforming all others I've tried.
I've tried numerous shampoos, but none compare to this. It delivers unbelievably soft hair and a long-lasting, amazing fragrance that stays vibrant all day. Truly the best!
This is a review from Amazon.com about product:
Moroccanoil Hydrating Conditioner, 33.8 Fl Oz

Your hair will feel so soft after using this, and the amazing amazing smell with stay in your hair all day. I’ve used so many products but this is the best, hands down
Shampoo Basics & Tips
Why Shampoo Makes Hair Soft
The exceptional softness comes from moisturizing ingredients like argan oil or coconut derivatives that smooth hair cuticles. These components fill microscopic gaps in strands, reducing friction between hairs for a silkier feel.
Science of Long-Lasting Fragrance
Premium shampoos use micro-encapsulation technology where fragrance molecules bind to keratin in hair. Unlike regular shampoos where scent evaporates quickly, this creates timed-release aroma that activates with hair movement.
Sulfate-Free Formula Advantage
While not explicitly stated, the described gentle effectiveness suggests a sulfate-free formula. Sulfates (SLS/SLES) strip natural oils, causing dryness. Gentler cleansers maintain hair's moisture balance while cleansing.
Hair Care Product Comparison
When comparing shampoos, check pH levels (ideal: 4.5-5.5), presence of humectants (glycerin, panthenol), and protein content. Balanced formulas clean without over-drying, while proteins strengthen hair structure.
Daily Hair Protection Tips
To maintain softness between washes: 1) Use lukewarm water 2) Apply conditioner mid-lengths to ends 3) Limit heat styling 4) Sleep on silk pillowcases 5) Reapply leave-in conditioner weekly.
I used this shampoo once; my curls improved and held up amazingly well.
One wash with this shampoo defined my curls and made them hold up securely, so I am eager to purchase the remaining products for consistent results.
I was hesitant but pleased: shampoo is lightweight for my fine hair.
Despite initial packaging concerns, I find this shampoo ideal for my fine hair. It's lightweight, I shampoo less often, and the clean, fruity smell is a bonus.
I love how this shampoo cleanses perfectly and adds volume from roots, ideal for my monthly-dyed hair.
This shampoo offers excellent cleansing and volume from roots, which is crucial for my hair that I dye every month. I highly recommend their hair mask too.
I adore this shampoo for its excellent ingredients, lovely scent, and affordable price that enhance my daily hair routine.
I discovered this amazing shampoo on Amazon after loving it at a hotel. It's perfect for my daily routine with excellent ingredients, a delightful scent, and affordable price. I'm thrilled and will keep buying it.
For me, this shampoo moisturizes fine hair, controls frizz, and prevents oiliness.
After using this shampoo, I've noticed it moisturizes my fine hair effectively without causing oiliness. It controls frizz on the ends while keeping roots clean, making it ideal for daily washing and maintaining my highlights without dullness.
I used this shampoo and saw less shedding, thicker hair, and new growth in weeks.
I have used this hair thinning shampoo and noticed a significant decrease in shedding, along with thicker hair and new growth.
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I use this shampoo daily and my hair grows longer, healthier, and looks natural.
I love the amazing smell and how it makes my hair feel healthier after use.
I experienced an amazing hair transformation with this shampoo for colored hair.
I love the shampoo's amazing fragrance, but the unsealed bottle made me uneasy about product safety.
I recommend Kristin Ess shampoo for oily scalp; it keeps hair clean and extends time between washes.
I love the scent; it removes iron but fades highlights, lightening hair.
I love how this shampoo extends color life and protects natural oils per my beautician's advice.
My hair has regained volume and thickness with this affordable, honey-scented shampoo.
I love this shampoo for its great scent and how it cleans and conditions my hair perfectly.
I love how this shampoo is affordable and improves my hair's health with prolonged use.
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This shampoo gives my hair incredible shine and perfect styling effortlessly.
This conditioner moisturizes, protects color, and detangles my long hair perfectly.
I love this fragrance-free shampoo for soft, clean hair and a non-itchy scalp—amazing lather too!
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