After one use, Moroccan Oil purple shampoo transformed my brassy hair perfectly.
Having tried many failed purple shampoos, I found Moroccan Oil's version exceptional. It corrected my brassy hair in one wash, exceeding expectations and making me a loyal user forever.
This is a review from Amazon.com about product:
Moroccanoil Blonde Perfecting Purple Shampoo, 33.8 Fl Oz

I WISH I took a before picture.. I messed up my hair trying to go from brown to blonde, long story short my mother in law helped me fix my hair but i still had slight warm and brassy tones, I bought this product after many many other purple shampoos I've used in the past have failed me. I have used other products of Moroccan Oil just not the purple shampoo and they've all been AMAZING so if any shampoo would work, I know this one wouldn't let me down and boy it has not!! It's exceeded my expectations and I will forever only use this one now! Just after one use I can tell a huge difference in tone, I can't wait to use it again!!
Shampoo Basics & Tips
What is Purple Shampoo?
Purple shampoo is a specialized toning product used primarily for blonde, silver, or highlighted hair. It contains violet pigments that counteract yellow and brassy tones based on color theory—purple neutralizes yellow because they are complementary colors on the color wheel. This helps maintain a cool, bright hair color between salon visits.
Why Hair Turns Brassy After Bleaching
When hair is bleached from a darker shade like brown to blonde, the process strips away melanin, revealing underlying warm pigments such as orange and red. These can appear as unwanted brassy tones if not properly managed. Factors like water quality, sun exposure, or previous hair treatments can exacerbate brassiness.
How Moroccan Oil Purple Shampoo Works
Based on the user's review, Moroccan Oil Purple Shampoo likely combines purple pigments with nourishing ingredients like argan oil to tone hair while conditioning. It effectively neutralizes brassiness with minimal effort, as reported after just one use, and may include UV protection to prevent future discoloration.
Benefits of Using Purple Shampoo
Regular use can extend the life of color-treated hair, reduce the need for frequent salon appointments, and improve hair shine. It's particularly beneficial for those with blonde or gray hair to maintain a fresh, vibrant look.
Common Mistakes When Using Purple Shampoo
Overuse can lead to purple or gray tints on hair. It's best applied once or twice weekly, left on for 2-5 minutes, and followed by a moisturizing conditioner. Always do a patch test first to avoid uneven results.
FAQs About Shampoo for Blonde Hair
How often should I use purple shampoo? Typically, 1-2 times per week depending on hair porosity. Can it damage hair? No, when used correctly, it's safe, but overuse may cause dryness. What if I have dark hair? Purple shampoo is less effective on dark hair but can be used for highlights. How to choose the right product? Look for sulfate-free formulas with added hydrators like those in Moroccan Oil to protect hair health.
I find that this shampoo makes my hair very clean and soft.
This shampoo leaves my hair very clean and soft. I've made it my new favorite product because it's reasonably priced.
I achieved softer, color-protected hair with this shampoo, reducing grease and extending wash cycles.
Using this powder shampoo, I noticed my hair became incredibly soft without any color loss. It keeps oil at bay, so I can skip washes for days, saving time and money on products.
I experienced great scent and foam, but my dry hair turned fuzzy.
This shampoo impressed me with its amazing smell and excellent sudsing, but it was not suitable for my dry hair, as it caused frizz and a fuzzy appearance, reminding me to always consider hair type when shopping.
I love how this sulfate free shampoo effectively soothes my itchy scalp.
I appreciate this sulfate free shampoo for its non toxic ingredients and tea tree oil that calms my itchy scalp.
I recommend this shampoo for its excellent lather and soft hair results.
I purchased this shampoo set for a great deal. Despite the initial chemical odor, the shampoo lathers well with little product, and the conditioner makes my hair feel soft and fresh. I highly recommend it.
I swear by this shampoo for rapid hair growth, healthier locks, and added volume.
My hairdresser suggested this shampoo for fast hair growth. I use it every other wash and after one month, my hair is longer, healthier, and more voluminous. I found it cheaper online and tell everyone.
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I love this shampoo's excellent lather, minimal use, great scent, and soft hair results.
I love how this shampoo makes my hair feel healthy and shiny after use.
I found this shampoo excellent for hydrating and scenting my hair, but the pump is poorly designed.
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As a person with allergies, I use this purple shampoo without issues.
I recommend this shampoo because it's gentle, effective, and chemical-free for healthy hair.
I started with this salon shampoo for its candy fragrance and Amazon savings, loving the results.
After six weeks, I noticed thicker-looking hair with this shampoo, though new growth is still slow.
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My colored hair remains soft, manageable, and fade-free after using this shampoo.
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This shampoo made my hair soft before drying and full after use.
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