After one use, Moroccan Oil purple shampoo transformed my brassy hair perfectly.
Having tried many failed purple shampoos, I found Moroccan Oil's version exceptional. It corrected my brassy hair in one wash, exceeding expectations and making me a loyal user forever.
This is a review from Amazon.com about product:
Moroccanoil Blonde Perfecting Purple Shampoo, 33.8 Fl Oz

I WISH I took a before picture.. I messed up my hair trying to go from brown to blonde, long story short my mother in law helped me fix my hair but i still had slight warm and brassy tones, I bought this product after many many other purple shampoos I've used in the past have failed me. I have used other products of Moroccan Oil just not the purple shampoo and they've all been AMAZING so if any shampoo would work, I know this one wouldn't let me down and boy it has not!! It's exceeded my expectations and I will forever only use this one now! Just after one use I can tell a huge difference in tone, I can't wait to use it again!!
Shampoo Basics & Tips
What is Purple Shampoo?
Purple shampoo is a specialized toning product used primarily for blonde, silver, or highlighted hair. It contains violet pigments that counteract yellow and brassy tones based on color theory—purple neutralizes yellow because they are complementary colors on the color wheel. This helps maintain a cool, bright hair color between salon visits.
Why Hair Turns Brassy After Bleaching
When hair is bleached from a darker shade like brown to blonde, the process strips away melanin, revealing underlying warm pigments such as orange and red. These can appear as unwanted brassy tones if not properly managed. Factors like water quality, sun exposure, or previous hair treatments can exacerbate brassiness.
How Moroccan Oil Purple Shampoo Works
Based on the user's review, Moroccan Oil Purple Shampoo likely combines purple pigments with nourishing ingredients like argan oil to tone hair while conditioning. It effectively neutralizes brassiness with minimal effort, as reported after just one use, and may include UV protection to prevent future discoloration.
Benefits of Using Purple Shampoo
Regular use can extend the life of color-treated hair, reduce the need for frequent salon appointments, and improve hair shine. It's particularly beneficial for those with blonde or gray hair to maintain a fresh, vibrant look.
Common Mistakes When Using Purple Shampoo
Overuse can lead to purple or gray tints on hair. It's best applied once or twice weekly, left on for 2-5 minutes, and followed by a moisturizing conditioner. Always do a patch test first to avoid uneven results.
FAQs About Shampoo for Blonde Hair
How often should I use purple shampoo? Typically, 1-2 times per week depending on hair porosity. Can it damage hair? No, when used correctly, it's safe, but overuse may cause dryness. What if I have dark hair? Purple shampoo is less effective on dark hair but can be used for highlights. How to choose the right product? Look for sulfate-free formulas with added hydrators like those in Moroccan Oil to protect hair health.
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This shampoo bar lathers amazingly, making my hair feel great and clean. The conditioner bar is dreamy with its soft scent, efficient use, and both bars last well over time.
After ten years, this shampoo keeps my hair clean and shiny affordably.
For a decade, this shampoo has delivered clean, shiny hair with moisturizing benefits and great value in a sturdy bottle.
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My favorite conditioner for dry, color-treated hair; I use it weekly, and each pack provides three washes, leaving hair soft and vibrant with easy manageability.
I highly recommend this shampoo for its cleaning power and soft results.
I love how this shampoo cleans deeply and removes gunk while keeping my hair soft, not straw-like, and smelling great.
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With frizzy hair, I found this shampoo cuts drying and flatironing time in half, giving me smoother, manageable hair and a quicker, stress-free routine every day.
I love its great smell, wonderful effect, and how long it lasts.
My experience with this shampoo: it smells great, works wonderfully on my hair, and lasts long with little product used.
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