I love this purple shampoo's perfect toning, amazing scent, rich lather, and zero dryness for my blonde hair.
This purple shampoo is my absolute favorite for balancing strong toning power with hydration—unlike others that dry hair. Its lasting scent and luxurious lather make blonde maintenance effortless and enjoyable.
This is a review from Amazon.com about product:
Nexxus Blonde Assure Purple Shampoo, For Blonde Hair Color Care Shampoo, Keratin Protein 8.5 oz
I am a “die-hard” platinum blonde for many years and I have tried every purple shampoo on the market almost and this is my absolute favorite. My favorite before this was shimmer lights because I loved the amount of Toning it did as well as the scent that seemed to last for multiple washes, however I was ready to try something new because literally the one downfall of shimmer lights is that it is very drying to the hair no matter how much you condition it afterwards. This stuff is amazing! Smells amazing, lathers amazing, the toning amount is awesome and even, AND it doesn’t leave your hair so dry. Absolutely love it!
Shampoo Basics & Tips
Understanding Purple Shampoo for Blonde Hair
Purple shampoo neutralizes brassy yellow/orange tones in blonde or gray hair using violet pigments. The violet counteracts warm hues on the color wheel, keeping hair cool-toned and bright.
Toning Effectiveness and Pigment Concentration
High pigment density ensures strong toning but risks dryness. This shampoo achieves "awesome and even" toning by balancing violet dyes with moisturizers—avoiding patchiness or excessive ashiness common in cheaper formulas.
Why Some Purple Shampoos Cause Dryness
Ingredients like sulfates (e.g., sodium lauryl sulfate) strip natural oils. Shimmer Lights' "very drying" effect likely stems from harsh cleansers without compensating hydrators. Our featured shampoo likely uses gentler surfactants or added humectants like glycerin.
The Role of Lather in Hair Care
Rich lather ("lathers amazing") indicates effective cleansing and even product distribution. However, excessive foam can signal sulfates. Balanced lather—as here—suggests sulfate-free or low-sulfate formulas that cleanse without stripping moisture.
Scent Longevity in Shampoos
Fragrances lasting "multiple washes" rely on micro-encapsulation technology or oil-based perfumes. This avoids synthetic "cover-up" scents that fade quickly, enhancing user experience without irritating scalps.
Maintaining Platinum Blonde Hair
Platinum hair is highly porous, making it prone to brassiness and damage. Use purple shampoo 1-2 weekly, leave on 3-5 minutes, and always follow with conditioner. Avoid hot water to prevent color fade.
Choosing Non-Drying Toning Products
Seek keywords like "hydrating," "keratin-infused," or "argan oil" in purple shampoos. Avoid alcohol and parabens. For severe dryness, alternate with a moisturizing shampoo weekly.
Common Purple Shampoo Mistakes
Overuse causes purple tint; under-rinsing leaves residue. Always emulsify with water before application. For stubborn brassiness, pair with a violet mask monthly.
I enjoy this shampoo's great results and mild scent in my routine.
This shampoo delivers great results with a mild scent, improving my hair health, yet pump bottles need better shipping packaging.
I use this shampoo to soothe my dry scalp and stop dandruff effectively.
I've been using Tea Tree Hemp Shampoo to fix my dandruff from dry scalp; it's gentle, soothing, and more effective than antifungal shampoos I tried.
I found this shampoo adds volume and shine to my hair perfectly.
This shampoo left my hair shiny and voluminous, and I highly recommend it for adding volume to achieve healthy-looking hair.
I enjoy Paul Mitchell shampoo's nice smell, sudsy feel, and built-in hemp conditioner.
I was curious about Paul Mitchell's 2-in-1 shampoo with hemp, and it didn't disappoint. The scent is lovely, it's very sudsy, and my hair feels clean and conditioned without extra steps, saving me time and effort.
I love how this tea tree shampoo leaves my scalp hydrated and dandruff-free without any dryness.
Initially skeptical, I tried this tea tree shampoo and was amazed by how it hydrated my scalp, eliminated dandruff, and left my hair smooth without any dryness or irritation, just like a salon treatment.
This shampoo is gentle, effective at cleaning, and great for color protection.
I use this shampoo for gentle cleaning and color protection; it dries hair so I apply conditioner. Mild scent is nice, but price and size are issues.
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Based on reviews, this shampoo is amazing, but mine came half empty.
I love how this shampoo repairs my hair lightly, leaving it soft and smelling great.
I love how this shampoo repairs my thin damaged hair and keeps it hydrated with a light scent.
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I find this shampoo makes my hair incredibly soft and smooth consistently.
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