This pure shampoo cleans deeply, leaves hair soft and shiny, and soothes my itchy scalp perfectly.
After using this shampoo, my hair feels deeply cleansed, extra soft, and beautifully shiny. I'm thrilled it calms scalp itch and leaves no residue, just pure comfort.
This is a review from Amazon.com about product:
ATTITUDE Hair Shampoo for Sensitive Dry Scalp, EWG Verified, Soothing Oat, For Thin Hair, Naturally Derived Ingredients, Vegan and Plant-Based, Volume and Shine, Unscented, 32 Fl Oz

We are impressed. This shampoo works great to clean our hair, rinses out well and feels so pure. Our hair is extra soft and shines! Thrilled to use this clean shampoo; it feels good on my scalp and my the back of my head doesn't itch as it sometimes did before. Thank you!!
Shampoo Basics & Tips
What Makes a Shampoo "Clean"?
A "clean" shampoo typically avoids sulfates, parabens, and silicones, using natural ingredients like plant extracts. This aligns with the reviewer's "pure" feeling—gentle formulas prevent scalp irritation and buildup while maintaining hair health.
How Shampoo Achieves Softness and Shine
Softness comes from hydrating agents (e.g., aloe vera or glycerin) that smooth hair cuticles. Shine results from ingredients like argan oil that reflect light. The reviewer's "extra soft and shines" experience highlights effective moisturization without heaviness.
Scalp Itch Relief Explained
Itchiness often stems from dryness or inflammation. Anti-inflammatory ingredients (e.g., tea tree oil or oatmeal) in shampoos soothe the scalp. The reviewer's reduced itch suggests pH-balanced formulas that protect the scalp barrier.
Why Rinsing Matters
Thorough rinsing prevents residue that causes dullness or itch. Lightweight, water-soluble formulas—like the reviewer's "rinses out well"—ensure no leftover product weighs hair down or clogs follicles.
Choosing Shampoo for Your Hair Type
For fine hair, pick volumizing shampoos; curly types need extra moisture. Always check labels for allergens if prone to itch. Regular use of suitable shampoos maintains the softness and shine described here.
Common Shampoo Mistakes to Avoid
Overwashing strips natural oils, causing dryness. Hot water exacerbates scalp itch—use lukewarm instead. For best results, massage shampoo gently and follow with conditioner mid-length to ends.
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I use this shampoo occasionally; it's affordable and non-drying for my hair.
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