My white hair turned cool bright white, blending flawlessly with my skin tone—three compliments in a week! Strong purple formula delivers salon-quality results.
This shampoo turned my yellowish white hair into stunning icy brightness that harmonizes with my complexion. Noticed visible toning from the first wash—received three genuine compliments within days. The rich purple pigment works without overdrying. 10/10
This is a review from Amazon.com about product:
Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, Repairs, Hydrates, & Brightens All Blonde, Lightened, & Grey Hair, 8.5 fl oz

This made such a difference for my white hair! It went from warm to bright white and looks better with my skin. I have gotten three compliments on my hair since I started using the shampoo this week! As other users have commented, it is strong and I swear that I see a hint of purple, but whatever... It looks great! Highly recommend. Worth the money.
Shampoo Basics & Tips
How Purple Shampoo Neutralizes Yellow Tones
Purple shampoo contains violet pigments that counteract yellow/brassy tones through color theory. The color wheel shows purple (opposite yellow) neutralizes warm undertones, creating cooler hair shades. This explains the reviewer's "bright white" transformation.
Why Strong Formulas Matter for Gray/White Hair
Mature hair tends to be more porous, absorbing pigments faster. A "strong" formula (higher dye concentration) ensures effective toning. However, the user's "hint of purple" comment suggests brief application time prevents over-toning.
Skin Tone Harmony Achieved
Cool-toned hair (bright white) complements cooler skin undertones, while warm hues clash. The shampoo helped the reviewer achieve color harmony, evidenced by increased compliments about their overall appearance.
Economic Value of Professional Results
Compared to salon toning treatments ($80+ per session), quality purple shampoo ($15-$30) offers similar results with weekly use. The "worth the money" endorsement reflects this cost-benefit analysis.
This sulfate-free shampoo keeps my scalp clean and my hair growing strong.
This sulfate-free shampoo cleans my sensitive scalp, the conditioner moisturizes, and my hair grows longer with less breakage in months.
I use Ingreendients natural shampoo to clean my bald head, and it feels incredibly good.
I highly recommend Ingreendients natural shampoo for bald heads because it cleans deeply, feels amazing on my scalp, and is made with gentle ingredients that leave my skin smooth and refreshed.
I recommend this shampoo for transforming thick frizzy hair into shiny, moisturized locks.
My fine hair felt weighed down with this shampoo, yet it worked wonders on my granddaughter's thick frizzy hair, leaving it clean, moisturized, and incredibly shiny after use.
I achieved soft, hydrated hair with Miracle Hair Rescue and no sticky residue.
I applied Miracle Hair Rescue and got no residue, great fragrance, soft hydrated hair from a trusted brand with little product needed for excellent results.
This shampoo hydrates my hair and adds volume, making it look full and healthy without extra oils.
I've used this shampoo multiple times; it provides excellent hydration and volume, reducing my need for biotin oil and giving me fantastic, healthy-looking hair with a light scent.
I used shampoo with spray and my hair transformed for the better.
I achieved a complete hair transformation using this shampoo and deluxe prime spray, resulting in much better health and appearance.
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I tried this shampoo and my wife's hair loss reduced significantly, highly recommended.
This shampoo makes my hair strong, full, frizz-free, and worth every penny.
I noticed more volume and hope it helps my thinning hair with this new shampoo.
After years with Dove, I strongly recommend it for smooth, shiny hair post-shampoo.
I love how this shampoo's light scent conditions my hair, keeping it soft and non-dry for days.
I love how this shampoo lathers well and leaves my hair soft and shiny, hoping it reduces thinning.
My hair is shiny, soft, hydrated, getting daily compliments and breakage protection.
My shampoo deeply cleans hair, reduces dandruff, and works with hard water.
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