My white hair turned cool bright white, blending flawlessly with my skin tone—three compliments in a week! Strong purple formula delivers salon-quality results.

2026-02-24 Shampoo reviews Categroy：Unisex Views：303

This shampoo turned my yellowish white hair into stunning icy brightness that harmonizes with my complexion. Noticed visible toning from the first wash—received three genuine compliments within days. The rich purple pigment works without overdrying. 10/10

This is a review from Amazon.com about product:

Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, Repairs, Hydrates, & Brightens All Blonde, Lightened, & Grey Hair, 8.5 fl oz

My White Hair Brightened Perfectly with Purple Shampoo!

This made such a difference for my white hair! It went from warm to bright white and looks better with my skin. I have gotten three compliments on my hair since I started using the shampoo this week! As other users have commented, it is strong and I swear that I see a hint of purple, but whatever... It looks great! Highly recommend. Worth the money.

Shampoo Basics & Tips

How Purple Shampoo Neutralizes Yellow Tones

Purple shampoo contains violet pigments that counteract yellow/brassy tones through color theory. The color wheel shows purple (opposite yellow) neutralizes warm undertones, creating cooler hair shades. This explains the reviewer's "bright white" transformation.

Why Strong Formulas Matter for Gray/White Hair

Mature hair tends to be more porous, absorbing pigments faster. A "strong" formula (higher dye concentration) ensures effective toning. However, the user's "hint of purple" comment suggests brief application time prevents over-toning.

Skin Tone Harmony Achieved

Cool-toned hair (bright white) complements cooler skin undertones, while warm hues clash. The shampoo helped the reviewer achieve color harmony, evidenced by increased compliments about their overall appearance.

Economic Value of Professional Results

Compared to salon toning treatments ($80+ per session), quality purple shampoo ($15-$30) offers similar results with weekly use. The "worth the money" endorsement reflects this cost-benefit analysis.

I cured my dry scalp and dandruff using this effective sulfate-free shampoo.

This shampoo ended my long dandruff battle. It's sulfate-free, smells amazing, feels refreshing, and I use it weekly.

I use this shampoo daily; it keeps my hair clean and untangled.

This shampoo ensures my hair stays clean longer, and the pump allows for easy use while effectively detangling my hair for daily manageability.

I love how this protein shampoo clarifies my hair, removes buildup, and restores shine and luster perfectly.

With my natural white hair, I adore this protein-enriched clarifying shampoo because it thoroughly removes product buildup, revives my hair's shine and luster, has a delightful scent, and creates a rich lather for a luxurious wash.

I saw my wife's hair become thicker and fuller after using this shampoo once, reducing hair fall and boosting her confidence.

After my wife used this shampoo, her hair loss decreased dramatically, and it looked thicker, softer, and fuller, giving her hope to regain beautiful hair like before, all from one application.

I love how this shampoo freshens my scalp and cleans hair perfectly.

I enjoy this shampoo's fresh scent that leaves my scalp clean and hair squeaky clean, making it my top choice for daily hair care.

I used this shampoo to cool my warm highlights, achieving instant tone correction and better skin appearance.

My salon highlights were too warm and pink-toned, but one use of this shampoo and conditioner cooled them down immediately, giving me instant improvement and a perfect match for my skin tone.