My white hair turned cool bright white, blending flawlessly with my skin tone—three compliments in a week! Strong purple formula delivers salon-quality results.
This shampoo turned my yellowish white hair into stunning icy brightness that harmonizes with my complexion. Noticed visible toning from the first wash—received three genuine compliments within days. The rich purple pigment works without overdrying. 10/10
This is a review from Amazon.com about product:
Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, Repairs, Hydrates, & Brightens All Blonde, Lightened, & Grey Hair, 8.5 fl oz
This made such a difference for my white hair! It went from warm to bright white and looks better with my skin. I have gotten three compliments on my hair since I started using the shampoo this week! As other users have commented, it is strong and I swear that I see a hint of purple, but whatever... It looks great! Highly recommend. Worth the money.
Shampoo Basics & Tips
How Purple Shampoo Neutralizes Yellow Tones
Purple shampoo contains violet pigments that counteract yellow/brassy tones through color theory. The color wheel shows purple (opposite yellow) neutralizes warm undertones, creating cooler hair shades. This explains the reviewer's "bright white" transformation.
Why Strong Formulas Matter for Gray/White Hair
Mature hair tends to be more porous, absorbing pigments faster. A "strong" formula (higher dye concentration) ensures effective toning. However, the user's "hint of purple" comment suggests brief application time prevents over-toning.
Skin Tone Harmony Achieved
Cool-toned hair (bright white) complements cooler skin undertones, while warm hues clash. The shampoo helped the reviewer achieve color harmony, evidenced by increased compliments about their overall appearance.
Economic Value of Professional Results
Compared to salon toning treatments ($80+ per session), quality purple shampoo ($15-$30) offers similar results with weekly use. The "worth the money" endorsement reflects this cost-benefit analysis.
I love the scent; it removes iron but fades highlights, lightening hair.
I enjoy the shampoo's smell and its ability to remove iron. However, it fades highlights and lightens hair, causing disappointment.
I love how this shampoo extends color life and protects natural oils per my beautician's advice.
This shampoo, recommended by my beautician, extends my hair color life and avoids stripping natural oils, which I truly love.
My hair has regained volume and thickness with this affordable, honey-scented shampoo.
I achieved voluminous hair with this shampoo, which also reduces frizz and features a honey fragrance for an unbeatable price.
I love this shampoo for its great scent and how it cleans and conditions my hair perfectly.
I am delighted by this shampoo's wonderful fragrance and effective performance, which keeps my hair clean, conditioned, and me very satisfied as a customer.
I love how this shampoo is affordable and improves my hair's health with prolonged use.
My hair stylist suggested this shampoo, and I've discovered it's very cost-effective. Importantly, its benefits accumulate with continued use, leading to healthier, more manageable hair that looks better each day.
I love this shampoo's refreshing scent and light lift for fine hair.
I absolutely adore this shampoo since its refreshing aroma doesn't overwhelm and it gives my fine hair a gentle lift.
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