My white hair turned cool bright white, blending flawlessly with my skin tone—three compliments in a week! Strong purple formula delivers salon-quality results.
This shampoo turned my yellowish white hair into stunning icy brightness that harmonizes with my complexion. Noticed visible toning from the first wash—received three genuine compliments within days. The rich purple pigment works without overdrying. 10/10
This is a review from Amazon.com about product:
Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, Repairs, Hydrates, & Brightens All Blonde, Lightened, & Grey Hair, 8.5 fl oz

This made such a difference for my white hair! It went from warm to bright white and looks better with my skin. I have gotten three compliments on my hair since I started using the shampoo this week! As other users have commented, it is strong and I swear that I see a hint of purple, but whatever... It looks great! Highly recommend. Worth the money.
Shampoo Basics & Tips
How Purple Shampoo Neutralizes Yellow Tones
Purple shampoo contains violet pigments that counteract yellow/brassy tones through color theory. The color wheel shows purple (opposite yellow) neutralizes warm undertones, creating cooler hair shades. This explains the reviewer's "bright white" transformation.
Why Strong Formulas Matter for Gray/White Hair
Mature hair tends to be more porous, absorbing pigments faster. A "strong" formula (higher dye concentration) ensures effective toning. However, the user's "hint of purple" comment suggests brief application time prevents over-toning.
Skin Tone Harmony Achieved
Cool-toned hair (bright white) complements cooler skin undertones, while warm hues clash. The shampoo helped the reviewer achieve color harmony, evidenced by increased compliments about their overall appearance.
Economic Value of Professional Results
Compared to salon toning treatments ($80+ per session), quality purple shampoo ($15-$30) offers similar results with weekly use. The "worth the money" endorsement reflects this cost-benefit analysis.
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As a repeat customer, I highly recommend Baxter's shampoo because of its subtle mint scent and effective cleansing that leaves my hair feeling fresh and soft, making it my go-to product despite the cost.
I use this shampoo with a nozzle for direct scalp application, providing mild cooling relief from itchiness.
I discovered this shampoo with a unique nozzle that targets my itchy scalp, delivering a cool, soothing effect. It reduces my discomfort, and though subtle, I reorder it frequently for reliable relief.
This leave-in conditioner keeps my hair in place with a natural matte finish.
This leave-in conditioner from my London experience holds hair perfectly in wind, provides a natural matte finish, has a mild scent without artificial perfumes, and is long-lasting despite the cost.
I love this gentle shampoo for my permed hair; it keeps curls perfect and saves money.
I used to spend on expensive products, but this shampoo is gentle and perfect for my permed hair; I'll definitely buy it again with the conditioner.
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This shampoo keeps my colored hair looking perfect, and my hairdresser is so impressed that she tells all her clients to buy it for reliable color protection and shine.
I achieved amazing hair results using this shampoo and masque with a fantastic scent.
I used the shampoo with the masque for miraculous hair transformation and delightful fragrance. Although expensive, I highly suggest trying it for excellent outcomes.
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