My white hair turned cool bright white, blending flawlessly with my skin tone—three compliments in a week! Strong purple formula delivers salon-quality results.

2026-01-20 Shampoo reviews Categroy：Unisex Views：250

This shampoo turned my yellowish white hair into stunning icy brightness that harmonizes with my complexion. Noticed visible toning from the first wash—received three genuine compliments within days. The rich purple pigment works without overdrying. 10/10

This is a review from Amazon.com about product:

Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, Repairs, Hydrates, & Brightens All Blonde, Lightened, & Grey Hair, 8.5 fl oz

My White Hair Brightened Perfectly with Purple Shampoo!

This made such a difference for my white hair! It went from warm to bright white and looks better with my skin. I have gotten three compliments on my hair since I started using the shampoo this week! As other users have commented, it is strong and I swear that I see a hint of purple, but whatever... It looks great! Highly recommend. Worth the money.

Shampoo Basics & Tips

How Purple Shampoo Neutralizes Yellow Tones

Purple shampoo contains violet pigments that counteract yellow/brassy tones through color theory. The color wheel shows purple (opposite yellow) neutralizes warm undertones, creating cooler hair shades. This explains the reviewer's "bright white" transformation.

Why Strong Formulas Matter for Gray/White Hair

Mature hair tends to be more porous, absorbing pigments faster. A "strong" formula (higher dye concentration) ensures effective toning. However, the user's "hint of purple" comment suggests brief application time prevents over-toning.

Skin Tone Harmony Achieved

Cool-toned hair (bright white) complements cooler skin undertones, while warm hues clash. The shampoo helped the reviewer achieve color harmony, evidenced by increased compliments about their overall appearance.

Economic Value of Professional Results

Compared to salon toning treatments ($80+ per session), quality purple shampoo ($15-$30) offers similar results with weekly use. The "worth the money" endorsement reflects this cost-benefit analysis.

I love how this shampoo prevents dryness with a subtle, lasting fragrance that cleans effectively.

Using this shampoo, I've noticed it eliminates dryness, provides a pleasant aroma that isn't overpowering, and delivers a thorough clean that my fiancé enjoys every day without any issues.

I love how this gentle sulfate-free shampoo cares for my fragile hair without high cost.

This sulfate-free unscented shampoo has been a game-changer for my fine and fragile hair, offering gentle cleansing at an affordable price, just as my stylist suggested.

After using this shampoo, I enjoy shiny, frizz-free, and soft hair daily.

This shampoo has given me consistently shiny hair that is free from frizz and remains wonderfully soft, making it a essential part of my daily routine for beautiful results.

I loved the travel size set's fragrance and how well it worked, especially the Lavender Mint conditioner for detangling my hair effortlessly.

I received a travel size shampoo and conditioner gift, adored its fragrance and performance. When I switched to Tea Tree, the shampoo was great but the conditioner didn't detangle like Lavender Mint, which I now love for smooth hair.

I love how this shampoo leaves my hair incredibly soft and refreshed.

After trying this shampoo, I love how it leaves my hair soft, smooth, and hydrated. The floral scent is refreshing.

I adore this shampoo's rich lather that leaves my hair clean and fresh with a light scent.

I truly enjoy this shampoo as it produces a good lather that makes my hair feel exceptionally clean and refreshed. The light fragrance is a bonus, and while the conditioner is fine, I prefer liquid types for dry hair needs.