My white hair turned cool bright white, blending flawlessly with my skin tone—three compliments in a week! Strong purple formula delivers salon-quality results.
This shampoo turned my yellowish white hair into stunning icy brightness that harmonizes with my complexion. Noticed visible toning from the first wash—received three genuine compliments within days. The rich purple pigment works without overdrying. 10/10
This is a review from Amazon.com about product:
Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, Repairs, Hydrates, & Brightens All Blonde, Lightened, & Grey Hair, 8.5 fl oz
This made such a difference for my white hair! It went from warm to bright white and looks better with my skin. I have gotten three compliments on my hair since I started using the shampoo this week! As other users have commented, it is strong and I swear that I see a hint of purple, but whatever... It looks great! Highly recommend. Worth the money.
Shampoo Basics & Tips
How Purple Shampoo Neutralizes Yellow Tones
Purple shampoo contains violet pigments that counteract yellow/brassy tones through color theory. The color wheel shows purple (opposite yellow) neutralizes warm undertones, creating cooler hair shades. This explains the reviewer's "bright white" transformation.
Why Strong Formulas Matter for Gray/White Hair
Mature hair tends to be more porous, absorbing pigments faster. A "strong" formula (higher dye concentration) ensures effective toning. However, the user's "hint of purple" comment suggests brief application time prevents over-toning.
Skin Tone Harmony Achieved
Cool-toned hair (bright white) complements cooler skin undertones, while warm hues clash. The shampoo helped the reviewer achieve color harmony, evidenced by increased compliments about their overall appearance.
Economic Value of Professional Results
Compared to salon toning treatments ($80+ per session), quality purple shampoo ($15-$30) offers similar results with weekly use. The "worth the money" endorsement reflects this cost-benefit analysis.
As a person with allergies, I use this purple shampoo without issues.
Being highly allergic to dyes and scents, I found this purple shampoo to be one of the few that works for me without any adverse reactions, making it my favorite semi-organic product.
I recommend this shampoo because it's gentle, effective, and chemical-free for healthy hair.
My experience with this shampoo shows it is gentle, cleans effectively, doesn't strip oils, and is free from harmful chemicals for manageable hair.
I started with this salon shampoo for its candy fragrance and Amazon savings, loving the results.
I began using this shampoo after a salon visit and am thrilled by its candy-like aroma; purchasing it on Amazon saves money while delivering professional-quality hair care that leaves my locks refreshed.
After six weeks, I noticed thicker-looking hair with this shampoo, though new growth is still slow.
Over six weeks of use, this shampoo enhanced my hair's thickness appearance, providing a fuller look despite minimal new growth, and I recommend it for similar hair loss concerns.
I appreciate the fast fix and shampoo's great impact on my hair.
Despite the initial order error, I received the shampoo promptly and found it effectively nourishes my hair, making it manageable and vibrant with each use.
I like this shampoo for its hair benefits, but find the price a bit high for regular use.
After using this shampoo, I found it provides excellent hair care by enhancing softness and strength, though the high price and small bottle size make it less essential for my routine, but I still appreciate the benefits.
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I use this shampoo daily; a small amount gives rich lather for soft hair.
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