My white hair turned cool bright white, blending flawlessly with my skin tone—three compliments in a week! Strong purple formula delivers salon-quality results.

This shampoo turned my yellowish white hair into stunning icy brightness that harmonizes with my complexion. Noticed visible toning from the first wash—received three genuine compliments within days. The rich purple pigment works without overdrying. 10/10

This is a review from Amazon.com about product:

Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, Repairs, Hydrates, & Brightens All Blonde, Lightened, & Grey Hair, 8.5 fl oz

This made such a difference for my white hair! It went from warm to bright white and looks better with my skin. I have gotten three compliments on my hair since I started using the shampoo this week! As other users have commented, it is strong and I swear that I see a hint of purple, but whatever... It looks great! Highly recommend. Worth the money.

Shampoo Basics & Tips

How Purple Shampoo Neutralizes Yellow Tones

Purple shampoo contains violet pigments that counteract yellow/brassy tones through color theory. The color wheel shows purple (opposite yellow) neutralizes warm undertones, creating cooler hair shades. This explains the reviewer's "bright white" transformation.

Why Strong Formulas Matter for Gray/White Hair

Mature hair tends to be more porous, absorbing pigments faster. A "strong" formula (higher dye concentration) ensures effective toning. However, the user's "hint of purple" comment suggests brief application time prevents over-toning.

Skin Tone Harmony Achieved

Cool-toned hair (bright white) complements cooler skin undertones, while warm hues clash. The shampoo helped the reviewer achieve color harmony, evidenced by increased compliments about their overall appearance.

Economic Value of Professional Results

Compared to salon toning treatments ($80+ per session), quality purple shampoo ($15-$30) offers similar results with weekly use. The "worth the money" endorsement reflects this cost-benefit analysis.

I love this pH balanced shampoo—it soothes irritation, cleans deeply, and smells amazing. Perfect for oily roots!

This pH balanced shampoo instantly soothes my flaky, irritated scalp while controlling oil at the roots. Paired with a scalp brush, it delivers deep cleansing and fresh fragrance without daily use—my holy grail for healthy hair!

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I adore this shampoo for cleansing well, tightening curls, and lifting my hair over 7 inches without heaviness.

I was scared this shampoo would weigh down my fine curly hair, but it cleans effectively and smells wonderful. It lathers well even if a bit watery, and it tightens my natural curls while lifting my hair by over 7 inches for amazing volume.

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I get voluminous, fragrant hair easily with this thick, long-lasting salon-quality shampoo.

This thick shampoo gives me salon-level body and fragrance daily. I use less because it lathers richly, saving money while making styling effortless. My hair feels luxurious!

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I prevent blonde fading and maintain salon-fresh hair using this shampoo and conditioner.

As a blonde, I love how this shampoo and conditioner lock in color vibrancy, prevent fading between salon visits, and deliver gorgeous results with gentle every-other-day cleansing.

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I recommend R+Co Television shampoo for superb hair, despite pump lid flaw.

After using R+Co Television shampoo, I find it enhances hair health and shine significantly, but the pump lid on the large bottle failed to release properly, requiring a DIY fix.

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I use this shampoo daily and my hair grows longer, healthier, and looks natural.

I love this shampoo because it has made my hair grow faster and healthier over time. Everyone notices the difference, and I no longer need extensions, saving money.

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Tags： purple shampoo white hair brightening effect color correction hair compliments

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