My white hair turned cool bright white, blending flawlessly with my skin tone—three compliments in a week! Strong purple formula delivers salon-quality results.
This shampoo turned my yellowish white hair into stunning icy brightness that harmonizes with my complexion. Noticed visible toning from the first wash—received three genuine compliments within days. The rich purple pigment works without overdrying. 10/10
This is a review from Amazon.com about product:
Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, Repairs, Hydrates, & Brightens All Blonde, Lightened, & Grey Hair, 8.5 fl oz
This made such a difference for my white hair! It went from warm to bright white and looks better with my skin. I have gotten three compliments on my hair since I started using the shampoo this week! As other users have commented, it is strong and I swear that I see a hint of purple, but whatever... It looks great! Highly recommend. Worth the money.
Shampoo Basics & Tips
How Purple Shampoo Neutralizes Yellow Tones
Purple shampoo contains violet pigments that counteract yellow/brassy tones through color theory. The color wheel shows purple (opposite yellow) neutralizes warm undertones, creating cooler hair shades. This explains the reviewer's "bright white" transformation.
Why Strong Formulas Matter for Gray/White Hair
Mature hair tends to be more porous, absorbing pigments faster. A "strong" formula (higher dye concentration) ensures effective toning. However, the user's "hint of purple" comment suggests brief application time prevents over-toning.
Skin Tone Harmony Achieved
Cool-toned hair (bright white) complements cooler skin undertones, while warm hues clash. The shampoo helped the reviewer achieve color harmony, evidenced by increased compliments about their overall appearance.
Economic Value of Professional Results
Compared to salon toning treatments ($80+ per session), quality purple shampoo ($15-$30) offers similar results with weekly use. The "worth the money" endorsement reflects this cost-benefit analysis.
I experienced less hair loss after 60 days with shampoo, though dryness.
Over sixty days of use, this shampoo has significantly reduced my hair loss and thinning, which I appreciate. However, I've encountered dryness and flaking, so I plan to continue while asking about a paired conditioner.
I love how this shampoo makes my hair soft and smells amazing, encouraging me to continue use.
Over two months, this shampoo has made my hair noticeably softer, and I adore its fragrance; despite uncertain results, I'll keep using it for these benefits.
I love how this shampoo's masculine scent and thick lather clean and condition my hair effectively without any residue.
I have been impressed with this shampoo's masculine scent that doesn't linger overly, and it only needs a small amount to create a rich lather that deeply cleanses while conditioning my hair, leaving no residue, and the bottle durability is a bonus.
I've used this shampoo for years and it made my hair healthy.
My experience with this shampoo spans years, during which it has consistently maintained my hair's health at an optimal level.
I love this lightweight shampoo's rich lather and how it makes my hair soft without any heaviness or dryness.
I've tried many shampoos, but this sulfate-free argan oil one stands out for its light feel and rich lather. It doesn't leave my hair oily, and the conditioner effectively tackles dryness, giving me soft, shiny results I love.
I love how this sulphate-free shampoo makes my hair smooth and shiny effortlessly.
Using this sulphate-free shampoo has transformed my hair; it now feels smooth, looks shiny, and stays healthy daily without any damage or dryness from sulphates.
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