My white hair turned cool bright white, blending flawlessly with my skin tone—three compliments in a week! Strong purple formula delivers salon-quality results.

This shampoo turned my yellowish white hair into stunning icy brightness that harmonizes with my complexion. Noticed visible toning from the first wash—received three genuine compliments within days. The rich purple pigment works without overdrying. 10/10

This is a review from Amazon.com about product:

Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, Repairs, Hydrates, & Brightens All Blonde, Lightened, & Grey Hair, 8.5 fl oz

This made such a difference for my white hair! It went from warm to bright white and looks better with my skin. I have gotten three compliments on my hair since I started using the shampoo this week! As other users have commented, it is strong and I swear that I see a hint of purple, but whatever... It looks great! Highly recommend. Worth the money.

Shampoo Basics & Tips

How Purple Shampoo Neutralizes Yellow Tones

Purple shampoo contains violet pigments that counteract yellow/brassy tones through color theory. The color wheel shows purple (opposite yellow) neutralizes warm undertones, creating cooler hair shades. This explains the reviewer's "bright white" transformation.

Why Strong Formulas Matter for Gray/White Hair

Mature hair tends to be more porous, absorbing pigments faster. A "strong" formula (higher dye concentration) ensures effective toning. However, the user's "hint of purple" comment suggests brief application time prevents over-toning.

Skin Tone Harmony Achieved

Cool-toned hair (bright white) complements cooler skin undertones, while warm hues clash. The shampoo helped the reviewer achieve color harmony, evidenced by increased compliments about their overall appearance.

Economic Value of Professional Results

Compared to salon toning treatments ($80+ per session), quality purple shampoo ($15-$30) offers similar results with weekly use. The "worth the money" endorsement reflects this cost-benefit analysis.

This shampoo gives me amazing volume and shine for my fine hair without greasiness.

I am thrilled with this shampoo's quick results: it adds volume, softness, and shine to my fine hair without any greasiness, and the scent is wonderful.

Read More...

I found this gel shampoo effective for washing my curly hair, though less creamy than others.

I used this shampoo and noticed its gel-based formula cleans my curly hair well, but I think the creamier coconut curls shampoo works better for adding moisture and softness to my curls.

Read More...

I love this intense shampoo for deep clean scalp and natural ingredients that feel fresh.

As someone obsessed with clean hair, I found this shampoo intensely cleansing with a eucalyptus smell that signifies cleanliness, leaving my scalp fresh and ideal for weekly use with natural, eco-friendly ingredients for camping trips.

Read More...

I always get free samples, gifts, and points with direct shampoo purchases.

When I purchase shampoo, I choose to buy directly to get free samples, gifts, and points that benefit my hair health.

Read More...

I found a shampoo that adds volume to my thin hair, giving it shine and style without a flatiron.

As someone with thin straight hair, I finally discovered a shampoo that adds volume and shine. Using it with the root spray gave me a flawless blowout without my flatiron, bringing back my confidence and freedom.

Read More...

This shampoo with natural ingredients makes my hair feel hydrated and fresh.

I love how this shampoo with Acorus Calamus and Camellia Japonica keeps my hair hydrated and fragrant after every wash, making it feel healthier.

Read More...

Tags： purple shampoo white hair brightening effect color correction hair compliments

People who viewed this article also viewed

This shampoo made my hair soft before drying and full after use.

I love how this shampoo moisturizes my hair and extensions, preventing tangles.

I recommend this shampoo for cleansing scalp, removing oil, and hydrating hair.

I highly recommend Self Absorbed for budget-friendly hair care with amazing results.

I fixed my hair issues with this shampoo and reorder it regularly.

I found this shampoo dye easy, quick, and effective for covering my gray hairs completely.

I recommend this shampoo for yellowing control and pleasant scent, despite bottle flaws.

After seven weeks, I have significant new hair growth and thicker strands, impressing my stylist with visible results.

I love how this shampoo removes hard water mineral deposits, leaving my hair incredibly soft and clean after just one use.

I love how this shampoo adds body to my fine hair, and I rotate it for best results.

Related articles

This shampoo eliminated my dandruff, smells amazing, and leaves hair silky smooth—love my new daily routine!

Virtue Shampoo transformed my hair into thicker, manageable locks with amazing results I love

This shampoo tames my thick hair, reduces frizz, and makes brushing effortless daily.

This affordable salon-quality shampoo leaves my hair irresistibly soft with a pleasant fragrance every wash.

This shampoo cleanses oily scalp, adds shine, and soothes dryness effortlessly—love it!

This shampoo cured my flaky scalp, extended wash days, and leaves hair refreshed with minimal product.

This gentle shampoo keeps my fine, colored hair shiny, full, and damage-free without weighing down

Nexxus shampoo and conditioner gently cleanse my thick curls, leaving softness and lasting value—highly recommended!

This Korean shampoo transformed my hair with real hair loss protection and lasting softness using minimal product.

This clarifying shampoo deeply cleanses without brittleness, leaving hair refreshed with a pleasant fragrance weekly.

More Shampoo reviews In Shampoo Say Website

Previous: This shampoo cleanses oily scalp, adds shine, and soothes dryness effortlessly—love it!

Next: This shampoo cured my flaky scalp, extended wash days, and leaves hair refreshed with minimal product.