My white hair turned cool bright white, blending flawlessly with my skin tone—three compliments in a week! Strong purple formula delivers salon-quality results.

2025-10-18 Shampoo reviews Categroy：Unisex Views：124

This shampoo turned my yellowish white hair into stunning icy brightness that harmonizes with my complexion. Noticed visible toning from the first wash—received three genuine compliments within days. The rich purple pigment works without overdrying. 10/10

This is a review from Amazon.com about product:

Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, Repairs, Hydrates, & Brightens All Blonde, Lightened, & Grey Hair, 8.5 fl oz

My White Hair Brightened Perfectly with Purple Shampoo!

This made such a difference for my white hair! It went from warm to bright white and looks better with my skin. I have gotten three compliments on my hair since I started using the shampoo this week! As other users have commented, it is strong and I swear that I see a hint of purple, but whatever... It looks great! Highly recommend. Worth the money.

Shampoo Basics & Tips

How Purple Shampoo Neutralizes Yellow Tones

Purple shampoo contains violet pigments that counteract yellow/brassy tones through color theory. The color wheel shows purple (opposite yellow) neutralizes warm undertones, creating cooler hair shades. This explains the reviewer's "bright white" transformation.

Why Strong Formulas Matter for Gray/White Hair

Mature hair tends to be more porous, absorbing pigments faster. A "strong" formula (higher dye concentration) ensures effective toning. However, the user's "hint of purple" comment suggests brief application time prevents over-toning.

Skin Tone Harmony Achieved

Cool-toned hair (bright white) complements cooler skin undertones, while warm hues clash. The shampoo helped the reviewer achieve color harmony, evidenced by increased compliments about their overall appearance.

Economic Value of Professional Results

Compared to salon toning treatments ($80+ per session), quality purple shampoo ($15-$30) offers similar results with weekly use. The "worth the money" endorsement reflects this cost-benefit analysis.

I love how this shampoo moisturizes my curly frizzy hair perfectly, leaving it soft and manageable.

This shampoo deeply moisturizes my curly frizzy hair, eliminating dryness and frizz effectively. I experience softer, more defined curls every day, and I highly recommend it for similar hair types.

This shampoo eliminated my dandruff while protecting my keratin treatment perfectly.

I used this shampoo and it instantly cured my dandruff from keratin treatment while preserving its benefits, and though pricey, it's effective and worthwhile.

I found this shampoo tames my wavy hair, adding shine without weight.

This shampoo has transformed my unmanageable wavy hair into tame, shiny locks that feel lightweight and easy to manage daily, making it worth the price for its effectiveness.

I love this conditioner for thicker hair, controlled flyaways, and great scent.

Using this conditioner has transformed my fine hair; it now feels thicker, flyaways are minimized, and the scent is delightful. I highly recommend it.

After going blonde, my dry hair regained health rapidly using this shampoo.

My stylist suggested this shampoo when my blonde hair felt dry. I used it and saw fast health restoration, but since my hair is naturally healthy, results may vary for others.

I appreciate the outstanding packaging with a seed card and the shampoo's great lather that leaves my hair clean and refreshed.

I highly recommend this shampoo because of its excellent packaging that includes a seed card for sustainability, and it lathers beautifully with a unique patchouli scent that enhances my hair washing experience.

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I found this shampoo tames my wavy hair, adding shine without weight.

I love this conditioner for thicker hair, controlled flyaways, and great scent.

After going blonde, my dry hair regained health rapidly using this shampoo.

I appreciate the outstanding packaging with a seed card and the shampoo's great lather that leaves my hair clean and refreshed.

Initially hesitant, I found this color shampoo's gray coverage amazing with conditioner.

After years of struggle, this shampoo cured my dandruff and softened my hair.

I found this shampoo clears my scalp issues quickly with gentle herbal scent and rich lather.

After years of search, I found EVOLVh shampoo ideal for my thick curly hair, eliminating frizz without dryness.

I love how this shampoo makes my hair feel so soft and healthy after every use.

I love how this clarifying shampoo cleanses without drying, keeping my hair soft and healthy.

This shampoo eliminated my dandruff, smells amazing, and leaves hair silky smooth—love my new daily routine!