My white hair turned cool bright white, blending flawlessly with my skin tone—three compliments in a week! Strong purple formula delivers salon-quality results.

This shampoo turned my yellowish white hair into stunning icy brightness that harmonizes with my complexion. Noticed visible toning from the first wash—received three genuine compliments within days. The rich purple pigment works without overdrying. 10/10

This is a review from Amazon.com about product:

Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, Repairs, Hydrates, & Brightens All Blonde, Lightened, & Grey Hair, 8.5 fl oz

This made such a difference for my white hair! It went from warm to bright white and looks better with my skin. I have gotten three compliments on my hair since I started using the shampoo this week! As other users have commented, it is strong and I swear that I see a hint of purple, but whatever... It looks great! Highly recommend. Worth the money.

Shampoo Basics & Tips

How Purple Shampoo Neutralizes Yellow Tones

Purple shampoo contains violet pigments that counteract yellow/brassy tones through color theory. The color wheel shows purple (opposite yellow) neutralizes warm undertones, creating cooler hair shades. This explains the reviewer's "bright white" transformation.

Why Strong Formulas Matter for Gray/White Hair

Mature hair tends to be more porous, absorbing pigments faster. A "strong" formula (higher dye concentration) ensures effective toning. However, the user's "hint of purple" comment suggests brief application time prevents over-toning.

Skin Tone Harmony Achieved

Cool-toned hair (bright white) complements cooler skin undertones, while warm hues clash. The shampoo helped the reviewer achieve color harmony, evidenced by increased compliments about their overall appearance.

Economic Value of Professional Results

Compared to salon toning treatments ($80+ per session), quality purple shampoo ($15-$30) offers similar results with weekly use. The "worth the money" endorsement reflects this cost-benefit analysis.

I use this natural shampoo to manage my dry scalp; it lathers well and reduces itching effectively.

I purchased this natural shampoo hoping to cure my dry scalp and itching. It lathers nicely, controls flaking, and is free from chemicals like SLS, but requires consistent use for best results.

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I love that Kaba onion shampoo reduces hair fall and smells great.

After trying Kaba onion shampoo, I've seen less hair fall. It has a lovely scent and makes my hair strong. Highly satisfied.

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I love this shampoo's oil control and color-safe features for my hair.

I bought this sulphate-free shampoo for its oil control and color protection. It works well without overdrying, making it suitable for my oily hair, but I use it moderately to avoid dryness.

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I loved the thick lather that made my hair feel plumper and the neutral smell after just one use.

I tried this shampoo once and was impressed by how the thick lather made my hair feel plumper and more voluminous, while the neutral smell is gentle and non-overpowering for everyday hair care.

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I adore this shampoo for its quality, but the shipping lacked a protective seal.

After using this shampoo, I found it highly effective for daily hair care, providing moisture and shine. The product itself is excellent, though the shipping requires a protective seal to prevent leaks and ensure it arrives intact.

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After using this shampoo, I feel my hair is fresh and clean.

I love the minty freshness of this shampoo that leaves my hair clean, though it might irritate eyes if sensitive, but overall it's a great product.

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Tags： purple shampoo white hair brightening effect color correction hair compliments

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I love how this shampoo repairs my hair, detangles easily, and promotes healthy growth.

I returned to PM Tea Tree shampoo and my scalp is no longer dry or itchy now.

I love how this shampoo and Silk Infusion make my frizzy hair smooth, soft, and hold without stickiness.

I loved how easy this shampoo applied and rinsed, with color lasting longer than expected, but the shade was inaccurate.

I love this shampoo for its non-drying feel and subtle purple effect.

I love how this shampoo makes my hair soft, smells nice, cleans well, and never dries it out.

I love how it controls frizz and hydrates, leaving my hair soft and smelling amazing.

My shampoo transforms fine hair into thicker, fuller strands with growth.

I love how this shampoo cleans my fine hair without making it heavy or stripped.

I love how this conditioner leaves my hair soft and smooth without any greasiness, and the floral scent fades over time.

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