My white hair turned cool bright white, blending flawlessly with my skin tone—three compliments in a week! Strong purple formula delivers salon-quality results.
This shampoo turned my yellowish white hair into stunning icy brightness that harmonizes with my complexion. Noticed visible toning from the first wash—received three genuine compliments within days. The rich purple pigment works without overdrying. 10/10
This is a review from Amazon.com about product:
Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, Repairs, Hydrates, & Brightens All Blonde, Lightened, & Grey Hair, 8.5 fl oz

This made such a difference for my white hair! It went from warm to bright white and looks better with my skin. I have gotten three compliments on my hair since I started using the shampoo this week! As other users have commented, it is strong and I swear that I see a hint of purple, but whatever... It looks great! Highly recommend. Worth the money.
Shampoo Basics & Tips
How Purple Shampoo Neutralizes Yellow Tones
Purple shampoo contains violet pigments that counteract yellow/brassy tones through color theory. The color wheel shows purple (opposite yellow) neutralizes warm undertones, creating cooler hair shades. This explains the reviewer's "bright white" transformation.
Why Strong Formulas Matter for Gray/White Hair
Mature hair tends to be more porous, absorbing pigments faster. A "strong" formula (higher dye concentration) ensures effective toning. However, the user's "hint of purple" comment suggests brief application time prevents over-toning.
Skin Tone Harmony Achieved
Cool-toned hair (bright white) complements cooler skin undertones, while warm hues clash. The shampoo helped the reviewer achieve color harmony, evidenced by increased compliments about their overall appearance.
Economic Value of Professional Results
Compared to salon toning treatments ($80+ per session), quality purple shampoo ($15-$30) offers similar results with weekly use. The "worth the money" endorsement reflects this cost-benefit analysis.
I love how this shampoo softens my hair, stops hair fall, and works incredibly for the price!
This shampoo transformed my hair: silky soft texture, noticeable reduction in hair fall, and outstanding results that shocked me given its budget-friendly cost. Highly recommend!
Love Davines quality but tape ruined my bottle cap - disappointing for premium price!
Davines usually delivers excellence, but defective sealing tape destroyed my bottle's cap closure. Unacceptable flaw in an expensive haircare product I trusted.
I save money with SheaMoisture's long-lasting shampoo that makes my thick hair manageable in all weathers.
After years of searching, I found SheaMoisture shampoo and conditioner offer great value, lasting a year with little product. They make my hair manageable in all weathers, removing tangles effectively with correct washing methods.
I adore this berry-scented shampoo's rich lather that transformed my hair into soft, shiny locks.
This acai berry shampoo's heavenly fragrance and luxurious lather revived my dull hair into soft, shiny perfection that gets endless compliments. My absolute favorite!
This shampoo softened my brittle permed hair, reduced dryness, and stopped breakage effectively.
Using this shampoo on my permed color-treated brittle hair made it softer, less dry, and stopped breakage completely. Ideal for fine, thin hair types.
I love this shampoo's natural ingredients and refreshing scent for healthier, fragrant hair daily.
After months of use, I trust this shampoo's transparent formula with natural ingredients. Its lasting fresh scent boosts my hair health and confidence effortlessly.
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I noticed no more hair loss after one use of this shampoo.
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I switched to Woody's: cedar scent, great clean, little product, scalp fixed.
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I regrew my hair from stress loss and enjoy its softness now.
After using this shampoo, my hair feels clean, smells wonderful, and brushes smoothly.
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