My white hair turned cool bright white, blending flawlessly with my skin tone—three compliments in a week! Strong purple formula delivers salon-quality results.

This shampoo turned my yellowish white hair into stunning icy brightness that harmonizes with my complexion. Noticed visible toning from the first wash—received three genuine compliments within days. The rich purple pigment works without overdrying. 10/10

This is a review from Amazon.com about product:

Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, Repairs, Hydrates, & Brightens All Blonde, Lightened, & Grey Hair, 8.5 fl oz

This made such a difference for my white hair! It went from warm to bright white and looks better with my skin. I have gotten three compliments on my hair since I started using the shampoo this week! As other users have commented, it is strong and I swear that I see a hint of purple, but whatever... It looks great! Highly recommend. Worth the money.

Shampoo Basics & Tips

How Purple Shampoo Neutralizes Yellow Tones

Purple shampoo contains violet pigments that counteract yellow/brassy tones through color theory. The color wheel shows purple (opposite yellow) neutralizes warm undertones, creating cooler hair shades. This explains the reviewer's "bright white" transformation.

Why Strong Formulas Matter for Gray/White Hair

Mature hair tends to be more porous, absorbing pigments faster. A "strong" formula (higher dye concentration) ensures effective toning. However, the user's "hint of purple" comment suggests brief application time prevents over-toning.

Skin Tone Harmony Achieved

Cool-toned hair (bright white) complements cooler skin undertones, while warm hues clash. The shampoo helped the reviewer achieve color harmony, evidenced by increased compliments about their overall appearance.

Economic Value of Professional Results

Compared to salon toning treatments ($80+ per session), quality purple shampoo ($15-$30) offers similar results with weekly use. The "worth the money" endorsement reflects this cost-benefit analysis.

After one use, I noticed my thinning hair improving and felt happy.

I decided to try this expensive shampoo despite doubts and was thrilled with the fast improvement in my thinning hair after just one use.

Read More...

I enjoy this shampoo's quick cleanse and moisturized feel for straight hair.

I love this shampoo's quick cleansing, small amount needed, clean scent, and how it moisturizes my straight hair without grease.

Read More...

I adore this shampoo's refreshing lemon citrus scent and luxurious suds that leave my hair clean and soft.

I absolutely love how this shampoo smells like fresh lemon citrus and produces so many suds, making my hair feel incredibly clean, soft, and revitalized after every use.

Read More...

I love that this shampoo cleanses deeply while keeping my hair moisturized.

My hair feels incredibly soft and shiny after using this shampoo, and it doesn't get greasy quickly. I'm very satisfied.

Read More...

I love how this shampoo smells incredible and leaves my hair soft without dryness.

I enjoy the incredible scent, rich lather, and how my hair feels soft and tangle-free after using this shampoo with its modern design.

Read More...

I love how it strengthens hair, adds volume, and is safe daily.

I find it strengthens hair, adds volume, reduces brittleness, and is safe for daily use thanks to biotin and keratin.

Read More...

Tags： purple shampoo white hair brightening effect color correction hair compliments

People who viewed this article also viewed

My go-to shampoo for oily hair, it smells amazing and works perfectly.

This shampoo gives me clean hair and a calm mind from aromatherapy.

I love this shampoo for its gentle scent and long clean retention.

I love how this shampoo cleans without dryness, leaving my hair fresh and buildup-free.

I love how this shampoo thickens my hair in a month, but the packaging needs improvement for easier use.

I tried this shampoo and my wife's hair loss reduced significantly, highly recommended.

I love this light shampoo with a fresh, non-lingering scent that enhances my thin, colored hair's health and manageability.

This shampoo makes my hair strong, full, frizz-free, and worth every penny.

I noticed more volume and hope it helps my thinning hair with this new shampoo.

After years with Dove, I strongly recommend it for smooth, shiny hair post-shampoo.

Related articles

This shampoo eliminated my dandruff, smells amazing, and leaves hair silky smooth—love my new daily routine!

Virtue Shampoo transformed my hair into thicker, manageable locks with amazing results I love

This shampoo tames my thick hair, reduces frizz, and makes brushing effortless daily.

This affordable salon-quality shampoo leaves my hair irresistibly soft with a pleasant fragrance every wash.

This shampoo cleanses oily scalp, adds shine, and soothes dryness effortlessly—love it!

This shampoo cured my flaky scalp, extended wash days, and leaves hair refreshed with minimal product.

This gentle shampoo keeps my fine, colored hair shiny, full, and damage-free without weighing down

Nexxus shampoo and conditioner gently cleanse my thick curls, leaving softness and lasting value—highly recommended!

This Korean shampoo transformed my hair with real hair loss protection and lasting softness using minimal product.

This clarifying shampoo deeply cleanses without brittleness, leaving hair refreshed with a pleasant fragrance weekly.

More Shampoo reviews In Shampoo Say Website

Previous: This shampoo cleanses oily scalp, adds shine, and soothes dryness effortlessly—love it!

Next: This shampoo cured my flaky scalp, extended wash days, and leaves hair refreshed with minimal product.