My white hair turned cool bright white, blending flawlessly with my skin tone—three compliments in a week! Strong purple formula delivers salon-quality results.
This shampoo turned my yellowish white hair into stunning icy brightness that harmonizes with my complexion. Noticed visible toning from the first wash—received three genuine compliments within days. The rich purple pigment works without overdrying. 10/10
This is a review from Amazon.com about product:
Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, Repairs, Hydrates, & Brightens All Blonde, Lightened, & Grey Hair, 8.5 fl oz

This made such a difference for my white hair! It went from warm to bright white and looks better with my skin. I have gotten three compliments on my hair since I started using the shampoo this week! As other users have commented, it is strong and I swear that I see a hint of purple, but whatever... It looks great! Highly recommend. Worth the money.
Shampoo Basics & Tips
How Purple Shampoo Neutralizes Yellow Tones
Purple shampoo contains violet pigments that counteract yellow/brassy tones through color theory. The color wheel shows purple (opposite yellow) neutralizes warm undertones, creating cooler hair shades. This explains the reviewer's "bright white" transformation.
Why Strong Formulas Matter for Gray/White Hair
Mature hair tends to be more porous, absorbing pigments faster. A "strong" formula (higher dye concentration) ensures effective toning. However, the user's "hint of purple" comment suggests brief application time prevents over-toning.
Skin Tone Harmony Achieved
Cool-toned hair (bright white) complements cooler skin undertones, while warm hues clash. The shampoo helped the reviewer achieve color harmony, evidenced by increased compliments about their overall appearance.
Economic Value of Professional Results
Compared to salon toning treatments ($80+ per session), quality purple shampoo ($15-$30) offers similar results with weekly use. The "worth the money" endorsement reflects this cost-benefit analysis.
This shampoo cleanses perfectly with heavenly fragrance but requires conditioner for ultimate softness and hydration.
This shampoo delivers exceptional cleansing power and intoxicating scent, though I always use conditioner afterward to maintain soft, hydrated locks without dryness or frizz.
This shampoo controls grease, eliminates scalp odor, and restores freshness without daily over-drying.
As someone with oily hair, I finally found a solution: This shampoo deeply cleanses greasy roots, removes embarrassing scalp odor, and maintains freshness for days. Use sparingly to avoid dryness.
Love Shea Moisture's affordable coconut shampoo for deeply hydrated hair and unbeatable value!
I'm a Shea Moisture devotee! Their coconut shampoo transforms my hair with rich hydration, leaves a tropical scent, and saves me money compared to local retailers. Absolute staple!
This shampoo revived my thinning hair with instant volume, easy styling, and fewer product needs – a lifesaver!
This shampoo transformed my thinning hair with immediate volume and hold, reducing styling product reliance. Even my friend's hair looked fuller after one wash—works like magic!
I love this shampoo's refreshing scent and how it prevents further hair loss without weighing hair down.
This shampoo's gentle formula and pleasant fragrance have helped me manage thinning hair—it hasn't thickened strands but stopped further loss.
Switching to Coco & Eve shampoo and hair oil revived my straw-like hair weekly, despite high costs.
Ditching the hair dryer for Coco & Eve's shampoo and hair oil improved my straw-like hair weekly, but full-size prices make me hesitate despite results.
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