My white hair turned cool bright white, blending flawlessly with my skin tone—three compliments in a week! Strong purple formula delivers salon-quality results.

This shampoo turned my yellowish white hair into stunning icy brightness that harmonizes with my complexion. Noticed visible toning from the first wash—received three genuine compliments within days. The rich purple pigment works without overdrying. 10/10

This is a review from Amazon.com about product:

Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, Repairs, Hydrates, & Brightens All Blonde, Lightened, & Grey Hair, 8.5 fl oz

This made such a difference for my white hair! It went from warm to bright white and looks better with my skin. I have gotten three compliments on my hair since I started using the shampoo this week! As other users have commented, it is strong and I swear that I see a hint of purple, but whatever... It looks great! Highly recommend. Worth the money.

Shampoo Basics & Tips

How Purple Shampoo Neutralizes Yellow Tones

Purple shampoo contains violet pigments that counteract yellow/brassy tones through color theory. The color wheel shows purple (opposite yellow) neutralizes warm undertones, creating cooler hair shades. This explains the reviewer's "bright white" transformation.

Why Strong Formulas Matter for Gray/White Hair

Mature hair tends to be more porous, absorbing pigments faster. A "strong" formula (higher dye concentration) ensures effective toning. However, the user's "hint of purple" comment suggests brief application time prevents over-toning.

Skin Tone Harmony Achieved

Cool-toned hair (bright white) complements cooler skin undertones, while warm hues clash. The shampoo helped the reviewer achieve color harmony, evidenced by increased compliments about their overall appearance.

Economic Value of Professional Results

Compared to salon toning treatments ($80+ per session), quality purple shampoo ($15-$30) offers similar results with weekly use. The "worth the money" endorsement reflects this cost-benefit analysis.

I love how this shampoo is light, lathers well, and leaves my hair clean with a subtle scent.

This shampoo is very light, lathers beautifully, and has a subtle scent that leaves my hair clean; I really like it and will buy it again despite the cost.

Read More...

I used this shampoo and saw less hair fall, new growth, and thicker hair affordably.

My severe hair loss ended with this shampoo; it reduced shedding, encouraged regrowth, and my hair is no longer thin or receding, all at a reasonable price.

Read More...

I found this shampoo effectively treats my folliculitis, reducing scalp bumps and scabs very well.

This shampoo helps my folliculitis by reducing scalp bumps and scabs effectively, and it outperforms clindamycin, providing immense relief despite the smell.

Read More...

This shampoo fixed my oily, frizzy hair, bringing back my high school look.

I am so happy that this shampoo cured my oily and frizzy hair, returning it to my high school glory days.

Read More...

I love Davines but Nou Nou shampoo suits my fine hair best.

As a fine-haired user, I found Davines shampoo heavy. Nou Nou is ideal for fine straight colored hair, providing bounce.

Read More...

I love how this shampoo makes my hair soft and manageable daily.

This shampoo made my hair soft and manageable. My family uses it regularly, and my mother adores the rice water set for its benefits.

Read More...

Tags： purple shampoo white hair brightening effect color correction hair compliments

People who viewed this article also viewed

This conditioner transformed my hair with silky softness and a refreshing, non-overpowering fragrance I adore.

This shampoo transformed my hair—healthier, softer, and visible baby hair growth!

This shampoo stopped my hair loss, boosted shine, and regrew baby hairs effortlessly.

I found my solution for reducing hair fall and achieving salon-quality smoothness with this sulfate-free shampoo.

This shampoo, paired with its conditioner and lotion, defines my natural curls like never before, even on damaged hair!

I reduced hair shedding and grew new hair using shampoo, conditioner, and serum for squeaky clean results.

I love this shampoo's effectiveness, though the price rose and bottle shrank by 2 ounces.

This shampoo bar gives me silky straight hair with perfectly fluffy bangs while preserving bar longevity.

After one week, I see new peach fuzz in my thinning areas – this shampoo truly works for hair regrowth.

I love how this shampoo eliminates frizz, leaves my hair soft and silky, and removes styling product needs.

Related articles

This shampoo eliminated my dandruff, smells amazing, and leaves hair silky smooth—love my new daily routine!

Virtue Shampoo transformed my hair into thicker, manageable locks with amazing results I love

This shampoo tames my thick hair, reduces frizz, and makes brushing effortless daily.

This affordable salon-quality shampoo leaves my hair irresistibly soft with a pleasant fragrance every wash.

This shampoo cleanses oily scalp, adds shine, and soothes dryness effortlessly—love it!

This shampoo cured my flaky scalp, extended wash days, and leaves hair refreshed with minimal product.

This gentle shampoo keeps my fine, colored hair shiny, full, and damage-free without weighing down

Nexxus shampoo and conditioner gently cleanse my thick curls, leaving softness and lasting value—highly recommended!

This Korean shampoo transformed my hair with real hair loss protection and lasting softness using minimal product.

This clarifying shampoo deeply cleanses without brittleness, leaving hair refreshed with a pleasant fragrance weekly.

More Shampoo reviews In Shampoo Say Website

Previous: This shampoo cleanses oily scalp, adds shine, and soothes dryness effortlessly—love it!

Next: This shampoo cured my flaky scalp, extended wash days, and leaves hair refreshed with minimal product.