My white hair turned cool bright white, blending flawlessly with my skin tone—three compliments in a week! Strong purple formula delivers salon-quality results.
This shampoo turned my yellowish white hair into stunning icy brightness that harmonizes with my complexion. Noticed visible toning from the first wash—received three genuine compliments within days. The rich purple pigment works without overdrying. 10/10
This is a review from Amazon.com about product:
Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, Repairs, Hydrates, & Brightens All Blonde, Lightened, & Grey Hair, 8.5 fl oz
This made such a difference for my white hair! It went from warm to bright white and looks better with my skin. I have gotten three compliments on my hair since I started using the shampoo this week! As other users have commented, it is strong and I swear that I see a hint of purple, but whatever... It looks great! Highly recommend. Worth the money.
Shampoo Basics & Tips
How Purple Shampoo Neutralizes Yellow Tones
Purple shampoo contains violet pigments that counteract yellow/brassy tones through color theory. The color wheel shows purple (opposite yellow) neutralizes warm undertones, creating cooler hair shades. This explains the reviewer's "bright white" transformation.
Why Strong Formulas Matter for Gray/White Hair
Mature hair tends to be more porous, absorbing pigments faster. A "strong" formula (higher dye concentration) ensures effective toning. However, the user's "hint of purple" comment suggests brief application time prevents over-toning.
Skin Tone Harmony Achieved
Cool-toned hair (bright white) complements cooler skin undertones, while warm hues clash. The shampoo helped the reviewer achieve color harmony, evidenced by increased compliments about their overall appearance.
Economic Value of Professional Results
Compared to salon toning treatments ($80+ per session), quality purple shampoo ($15-$30) offers similar results with weekly use. The "worth the money" endorsement reflects this cost-benefit analysis.
I love how this shampoo keeps my colored hair hydrated, shiny, and soft.
Using this shampoo, my color-treated hair becomes hydrated, shiny, and soft without needing much conditioner. It avoids oiliness, though I'd prefer it in larger quantities for better value.
I love how this shampoo eliminates dandruff while leaving a strong tobacco aroma that I enjoy.
I have been impressed by this shampoo's ability to control dandruff and nourish my scalp. However, the powerful tobacco scent is very distinctive; I like it, but it could be overwhelming for some users.
I'm amazed by Native's divine-scented shampoo that gives my hair lightweight nourishment and natural volume.
Using Native's shampoo, I appreciate its divine scent, lightweight nourishing feel, and the volume it adds when air-dried, leaving my hair bouncy, soft, and healthy even with blow-drying.
I find this shampoo lathers well, smells natural, and leaves my hair clean, soft, and less oily after use.
In my experience, this shampoo has a thinner consistency but lathers very well, and despite being slightly drying, it leaves my hair cleaner, softer, and less oily with a pleasant natural fragrance that I appreciate over synthetic options.
I love how this shampoo lathers well, making my hair soft, manageable, and tangle-free while preserving color.
This shampoo works wonderfully by creating a good lather that leaves my hair feeling nice, soft, and easy to manage. It prevents tangling at the ends, which helps maintain the color of my treated hair, and gives a squeaky clean feel. I highly recommend it
I appreciate how this shampoo maintains scalp cleanliness with weekly minimal use.
Using this shampoo, my scalp feels clean and refreshed with infrequent weekly application. Although hair thickening effects haven't appeared after a few months, I value the cleanliness and convenience it brings to my lifestyle.
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I cut daily hair loss by half but got flat, greasy strands and strong Pine-Sol scent lingering.
This shampoo makes my hair soft, silky, shiny, and frizz-free instantly.
I love this shampoo for my white hair, but its bottle cracks easily if dropped in the shower.
After a decade, my hair stays healthy with this favorite keratin shampoo. Totally recommended.
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