My white hair turned cool bright white, blending flawlessly with my skin tone—three compliments in a week! Strong purple formula delivers salon-quality results.

2025-12-23 Shampoo reviews Categroy：Unisex Views：202

This shampoo turned my yellowish white hair into stunning icy brightness that harmonizes with my complexion. Noticed visible toning from the first wash—received three genuine compliments within days. The rich purple pigment works without overdrying. 10/10

This is a review from Amazon.com about product:

Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, Repairs, Hydrates, & Brightens All Blonde, Lightened, & Grey Hair, 8.5 fl oz

My White Hair Brightened Perfectly with Purple Shampoo!

This made such a difference for my white hair! It went from warm to bright white and looks better with my skin. I have gotten three compliments on my hair since I started using the shampoo this week! As other users have commented, it is strong and I swear that I see a hint of purple, but whatever... It looks great! Highly recommend. Worth the money.

Shampoo Basics & Tips

How Purple Shampoo Neutralizes Yellow Tones

Purple shampoo contains violet pigments that counteract yellow/brassy tones through color theory. The color wheel shows purple (opposite yellow) neutralizes warm undertones, creating cooler hair shades. This explains the reviewer's "bright white" transformation.

Why Strong Formulas Matter for Gray/White Hair

Mature hair tends to be more porous, absorbing pigments faster. A "strong" formula (higher dye concentration) ensures effective toning. However, the user's "hint of purple" comment suggests brief application time prevents over-toning.

Skin Tone Harmony Achieved

Cool-toned hair (bright white) complements cooler skin undertones, while warm hues clash. The shampoo helped the reviewer achieve color harmony, evidenced by increased compliments about their overall appearance.

Economic Value of Professional Results

Compared to salon toning treatments ($80+ per session), quality purple shampoo ($15-$30) offers similar results with weekly use. The "worth the money" endorsement reflects this cost-benefit analysis.

I love this shampoo for its gentle scent and long clean retention.

This shampoo has become my favorite due to its mild fragrance and how it keeps my hair clean for days, outperforming other brands I've tried in my daily routine.

I love how this shampoo cleans without dryness, leaving my hair fresh and buildup-free.

I appreciate this shampoo for thoroughly cleaning my hair without causing dryness, thanks to its rich lather that eliminates product buildup and imparts a lasting fresh scent.

I love how this shampoo thickens my hair in a month, but the packaging needs improvement for easier use.

I really like this shampoo because it has made my hair appear thicker after just one month of use, although the conditioner is too thick to squeeze out easily and the bottles are hard to read, which affects my daily routine.

I tried this shampoo and my wife's hair loss reduced significantly, highly recommended.

After numerous shampoo trials for my wife's hair loss, this suggested one cut the problem dramatically, and I strongly recommend it for its effectiveness and benefits.

I love this light shampoo with a fresh, non-lingering scent that enhances my thin, colored hair's health and manageability.

With my thin, colored, and slightly wavy hair, I find this lightweight shampoo exceptional because it provides a fresh, clean scent without lingering, while improving hair texture and color retention for a healthier look.