My white hair turned cool bright white, blending flawlessly with my skin tone—three compliments in a week! Strong purple formula delivers salon-quality results.

This shampoo turned my yellowish white hair into stunning icy brightness that harmonizes with my complexion. Noticed visible toning from the first wash—received three genuine compliments within days. The rich purple pigment works without overdrying. 10/10

This is a review from Amazon.com about product:

Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, Repairs, Hydrates, & Brightens All Blonde, Lightened, & Grey Hair, 8.5 fl oz

This made such a difference for my white hair! It went from warm to bright white and looks better with my skin. I have gotten three compliments on my hair since I started using the shampoo this week! As other users have commented, it is strong and I swear that I see a hint of purple, but whatever... It looks great! Highly recommend. Worth the money.

Shampoo Basics & Tips

How Purple Shampoo Neutralizes Yellow Tones

Purple shampoo contains violet pigments that counteract yellow/brassy tones through color theory. The color wheel shows purple (opposite yellow) neutralizes warm undertones, creating cooler hair shades. This explains the reviewer's "bright white" transformation.

Why Strong Formulas Matter for Gray/White Hair

Mature hair tends to be more porous, absorbing pigments faster. A "strong" formula (higher dye concentration) ensures effective toning. However, the user's "hint of purple" comment suggests brief application time prevents over-toning.

Skin Tone Harmony Achieved

Cool-toned hair (bright white) complements cooler skin undertones, while warm hues clash. The shampoo helped the reviewer achieve color harmony, evidenced by increased compliments about their overall appearance.

Economic Value of Professional Results

Compared to salon toning treatments ($80+ per session), quality purple shampoo ($15-$30) offers similar results with weekly use. The "worth the money" endorsement reflects this cost-benefit analysis.

I remove scalp build up using this shampoo, and my hair is healthier.

I have found that this shampoo removes scalp build up efficiently, and my hair is now much healthier and cleaner.

Read More...

I adore this shampoo's unisex scent; it's clean, warm, and very effective.

I purchased this shampoo for its unique unisex scent and found it exceptionally good. It resembles Verb Ghost shampoo, with a clean, warm fragrance that endures, and I'll repurchase for great hair.

Read More...

I love this sulfate-free shampoo's gentle formula with botanicals that keep my hair color-safe and soft.

This sulfate-free shampoo features a mild formula with botanical extracts that protect hair color and moisture, leaving it clean and soft, despite minimal lather and higher cost.

Read More...

I use this shampoo occasionally; it's affordable and non-drying for my hair.

I normally use Biological shampoo but switched to this affordable option that doesn't dry my hair; I use it occasionally.

Read More...

I love how Keranique lathers well and rinses clean, reducing hair breakage.

I have tried many shampoos without success, but Keranique has been amazing; it lathers well, rinses clean, and reduces breakage.

Read More...

I enjoy soft, shiny grey hair with blue tones from Okara Silver.

Okara Silver made my grey hair soft, shiny, and blue-toned, but it tangled and lacked volume for my oily scalp compared to other products.

Read More...

Tags： purple shampoo white hair brightening effect color correction hair compliments

People who viewed this article also viewed

I love how this gentle sulfate-free shampoo cares for my fragile hair without high cost.

After using this shampoo, I enjoy shiny, frizz-free, and soft hair daily.

I loved the travel size set's fragrance and how well it worked, especially the Lavender Mint conditioner for detangling my hair effortlessly.

I love how this shampoo leaves my hair incredibly soft and refreshed.

I adore this shampoo's rich lather that leaves my hair clean and fresh with a light scent.

This shampoo has eliminated my dandruff and soothed dry scalp for years.

After using Madison Reed, I love how it extends my colored hair and cleanses my scalp effectively with natural ingredients.

After one use, Moroccan Oil purple shampoo transformed my brassy hair perfectly.

I find STACY LASH cleanser incredibly effective for daily cleaning of my eyelash extensions without any irritation.

I use Garnier shampoo; my son's curly hair turns soft and smooth.

Related articles

This shampoo eliminated my dandruff, smells amazing, and leaves hair silky smooth—love my new daily routine!

Virtue Shampoo transformed my hair into thicker, manageable locks with amazing results I love

This shampoo tames my thick hair, reduces frizz, and makes brushing effortless daily.

This affordable salon-quality shampoo leaves my hair irresistibly soft with a pleasant fragrance every wash.

This shampoo cleanses oily scalp, adds shine, and soothes dryness effortlessly—love it!

This shampoo cured my flaky scalp, extended wash days, and leaves hair refreshed with minimal product.

This gentle shampoo keeps my fine, colored hair shiny, full, and damage-free without weighing down

Nexxus shampoo and conditioner gently cleanse my thick curls, leaving softness and lasting value—highly recommended!

This Korean shampoo transformed my hair with real hair loss protection and lasting softness using minimal product.

This clarifying shampoo deeply cleanses without brittleness, leaving hair refreshed with a pleasant fragrance weekly.

More Shampoo reviews In Shampoo Say Website

Previous: This shampoo cleanses oily scalp, adds shine, and soothes dryness effortlessly—love it!

Next: This shampoo cured my flaky scalp, extended wash days, and leaves hair refreshed with minimal product.