Shampoo reviewsUnisexMy white hair turned cool bright white, blending flawlessly with my skin tone—three compliments in a week! Strong purple formula delivers salon-quality results.

My white hair turned cool bright white, blending flawlessly with my skin tone—three compliments in a week! Strong purple formula delivers salon-quality results.

2026-01-22 Shampoo reviews Categroy:Unisex Views:253


This shampoo turned my yellowish white hair into stunning icy brightness that harmonizes with my complexion. Noticed visible toning from the first wash—received three genuine compliments within days. The rich purple pigment works without overdrying. 10/10


This is a review from Amazon.com about product:


Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, Repairs, Hydrates, & Brightens All Blonde, Lightened, & Grey Hair, 8.5 fl oz


My White Hair Brightened Perfectly with Purple Shampoo!


This made such a difference for my white hair! It went from warm to bright white and looks better with my skin. I have gotten three compliments on my hair since I started using the shampoo this week! As other users have commented, it is strong and I swear that I see a hint of purple, but whatever... It looks great! Highly recommend. Worth the money.


Shampoo Basics & Tips


How Purple Shampoo Neutralizes Yellow Tones


Purple shampoo contains violet pigments that counteract yellow/brassy tones through color theory. The color wheel shows purple (opposite yellow) neutralizes warm undertones, creating cooler hair shades. This explains the reviewer's "bright white" transformation.


Why Strong Formulas Matter for Gray/White Hair


Mature hair tends to be more porous, absorbing pigments faster. A "strong" formula (higher dye concentration) ensures effective toning. However, the user's "hint of purple" comment suggests brief application time prevents over-toning.


Skin Tone Harmony Achieved


Cool-toned hair (bright white) complements cooler skin undertones, while warm hues clash. The shampoo helped the reviewer achieve color harmony, evidenced by increased compliments about their overall appearance.


Economic Value of Professional Results


Compared to salon toning treatments ($80+ per session), quality purple shampoo ($15-$30) offers similar results with weekly use. The "worth the money" endorsement reflects this cost-benefit analysis.



I remove scalp build up using this shampoo, and my hair is healthier.

I have found that this shampoo removes scalp build up efficiently, and my hair is now much healthier and cleaner.

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I adore this shampoo's unisex scent; it's clean, warm, and very effective.

I purchased this shampoo for its unique unisex scent and found it exceptionally good. It resembles Verb Ghost shampoo, with a clean, warm fragrance that endures, and I'll repurchase for great hair.

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I love this sulfate-free shampoo's gentle formula with botanicals that keep my hair color-safe and soft.

This sulfate-free shampoo features a mild formula with botanical extracts that protect hair color and moisture, leaving it clean and soft, despite minimal lather and higher cost.

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I use this shampoo occasionally; it's affordable and non-drying for my hair.

I normally use Biological shampoo but switched to this affordable option that doesn't dry my hair; I use it occasionally.

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I love how Keranique lathers well and rinses clean, reducing hair breakage.

I have tried many shampoos without success, but Keranique has been amazing; it lathers well, rinses clean, and reduces breakage.

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I enjoy soft, shiny grey hair with blue tones from Okara Silver.

Okara Silver made my grey hair soft, shiny, and blue-toned, but it tangled and lacked volume for my oily scalp compared to other products.

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Tags: purple shampoo white hair brightening effect color correction hair compliments


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