My white hair turned cool bright white, blending flawlessly with my skin tone—three compliments in a week! Strong purple formula delivers salon-quality results.
This shampoo turned my yellowish white hair into stunning icy brightness that harmonizes with my complexion. Noticed visible toning from the first wash—received three genuine compliments within days. The rich purple pigment works without overdrying. 10/10
This is a review from Amazon.com about product:
Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, Repairs, Hydrates, & Brightens All Blonde, Lightened, & Grey Hair, 8.5 fl oz
This made such a difference for my white hair! It went from warm to bright white and looks better with my skin. I have gotten three compliments on my hair since I started using the shampoo this week! As other users have commented, it is strong and I swear that I see a hint of purple, but whatever... It looks great! Highly recommend. Worth the money.
Shampoo Basics & Tips
How Purple Shampoo Neutralizes Yellow Tones
Purple shampoo contains violet pigments that counteract yellow/brassy tones through color theory. The color wheel shows purple (opposite yellow) neutralizes warm undertones, creating cooler hair shades. This explains the reviewer's "bright white" transformation.
Why Strong Formulas Matter for Gray/White Hair
Mature hair tends to be more porous, absorbing pigments faster. A "strong" formula (higher dye concentration) ensures effective toning. However, the user's "hint of purple" comment suggests brief application time prevents over-toning.
Skin Tone Harmony Achieved
Cool-toned hair (bright white) complements cooler skin undertones, while warm hues clash. The shampoo helped the reviewer achieve color harmony, evidenced by increased compliments about their overall appearance.
Economic Value of Professional Results
Compared to salon toning treatments ($80+ per session), quality purple shampoo ($15-$30) offers similar results with weekly use. The "worth the money" endorsement reflects this cost-benefit analysis.
I spend more on this shampoo for its Sweet tobacco scent that enhances my hair and face feel.
I'm usually cheap but splurge on this shampoo for its great scents, especially Sweet tobacco, which I use on my hair and face, and it might be perfect as a body wash too for overall freshness.
I love how Brickell shampoo and conditioner make my hair clean, soft, and healthy without any heaviness.
Using Brickell shampoo for a year and the conditioner recently, I appreciate how they leave my hair feeling clean, soft, and healthy with a refreshing mint and tea tree oil scent, and I absolutely recommend them for daily use.
I love how Wella shampoo makes my curly, dry hair smooth, silky, and tangle-free.
Wella shampoo is my top choice for curly, wavy, dry, and colored hair; it leaves it smooth, silky, and easy to manage, and I'd recommend it to everyone.
I love how Spacagna shampoo makes my hair silky smooth and frizz-free.
After using Spacagna's shampoo, conditioner, and leave-in, my hair feels silky soft, smooth, and completely frizz-free, just as I hoped for daily hair care.
I love how lightweight this detangler is for my thin hair and extensions.
Oribe detangler is my top choice for thin hair and extensions because it's lightweight, prevents dryness, enhances manageability, and justifies its cost with excellent results.
I love how this shampoo softens my curly hair, gets stylist praise, and is affordable.
Using this shampoo for months, my curls are super soft, stylist noticed, scent is pleasant, price is affordable—highly recommend!
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After trying As I Am shampoo, my dandruff disappeared and hair improved.
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After using Goldwell, my hair is soft, no longer dry or brittle.
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