My white hair turned cool bright white, blending flawlessly with my skin tone—three compliments in a week! Strong purple formula delivers salon-quality results.

This shampoo turned my yellowish white hair into stunning icy brightness that harmonizes with my complexion. Noticed visible toning from the first wash—received three genuine compliments within days. The rich purple pigment works without overdrying. 10/10

This is a review from Amazon.com about product:

Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, Repairs, Hydrates, & Brightens All Blonde, Lightened, & Grey Hair, 8.5 fl oz

This made such a difference for my white hair! It went from warm to bright white and looks better with my skin. I have gotten three compliments on my hair since I started using the shampoo this week! As other users have commented, it is strong and I swear that I see a hint of purple, but whatever... It looks great! Highly recommend. Worth the money.

Shampoo Basics & Tips

How Purple Shampoo Neutralizes Yellow Tones

Purple shampoo contains violet pigments that counteract yellow/brassy tones through color theory. The color wheel shows purple (opposite yellow) neutralizes warm undertones, creating cooler hair shades. This explains the reviewer's "bright white" transformation.

Why Strong Formulas Matter for Gray/White Hair

Mature hair tends to be more porous, absorbing pigments faster. A "strong" formula (higher dye concentration) ensures effective toning. However, the user's "hint of purple" comment suggests brief application time prevents over-toning.

Skin Tone Harmony Achieved

Cool-toned hair (bright white) complements cooler skin undertones, while warm hues clash. The shampoo helped the reviewer achieve color harmony, evidenced by increased compliments about their overall appearance.

Economic Value of Professional Results

Compared to salon toning treatments ($80+ per session), quality purple shampoo ($15-$30) offers similar results with weekly use. The "worth the money" endorsement reflects this cost-benefit analysis.

I love this shampoo's pleasant scent, effective cleaning, and voluminous hair results.

This shampoo impresses me with its delightful fragrance, deep cleaning action, and ability to add volume to my hair, though the packaging leak was a downside that caused some product waste.

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This anti-dandruff shampoo has transformed my routine by controlling seborrheic dermatitis, making my hair soft and clean without other products, and saving me money with its great price.

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I love how this shampoo moisturizes my curly hair without causing dryness. The pleasant scent and soft results are amazing.

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Despite the conditioner overflowing when it arrived, I have faith in this shampoo's amazing effects on my hair, ensuring a positive experience and reliable results.

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This shampoo moisturizes my dry skin and helps with psoriatic arthritis perfectly.

After dealing with winter dry skin and psoriatic arthritis, I found this shampoo to be the ultimate moisturizing solution that offers both cleansing and soothing benefits effectively.

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I appreciate that this shampoo avoids garbage ingredients, ensuring my hair stays clean and refreshed.

I am thrilled with this shampoo as it excludes all garbage ingredients, making my hair feel exceptionally clean and refreshed after every single wash.

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Tags： purple shampoo white hair brightening effect color correction hair compliments

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