My white hair turned cool bright white, blending flawlessly with my skin tone—three compliments in a week! Strong purple formula delivers salon-quality results.
This shampoo turned my yellowish white hair into stunning icy brightness that harmonizes with my complexion. Noticed visible toning from the first wash—received three genuine compliments within days. The rich purple pigment works without overdrying. 10/10
This is a review from Amazon.com about product:
Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, Repairs, Hydrates, & Brightens All Blonde, Lightened, & Grey Hair, 8.5 fl oz

This made such a difference for my white hair! It went from warm to bright white and looks better with my skin. I have gotten three compliments on my hair since I started using the shampoo this week! As other users have commented, it is strong and I swear that I see a hint of purple, but whatever... It looks great! Highly recommend. Worth the money.
Shampoo Basics & Tips
How Purple Shampoo Neutralizes Yellow Tones
Purple shampoo contains violet pigments that counteract yellow/brassy tones through color theory. The color wheel shows purple (opposite yellow) neutralizes warm undertones, creating cooler hair shades. This explains the reviewer's "bright white" transformation.
Why Strong Formulas Matter for Gray/White Hair
Mature hair tends to be more porous, absorbing pigments faster. A "strong" formula (higher dye concentration) ensures effective toning. However, the user's "hint of purple" comment suggests brief application time prevents over-toning.
Skin Tone Harmony Achieved
Cool-toned hair (bright white) complements cooler skin undertones, while warm hues clash. The shampoo helped the reviewer achieve color harmony, evidenced by increased compliments about their overall appearance.
Economic Value of Professional Results
Compared to salon toning treatments ($80+ per session), quality purple shampoo ($15-$30) offers similar results with weekly use. The "worth the money" endorsement reflects this cost-benefit analysis.
This sulfate-free shampoo adds body to my fine hair and smells delightful, enhancing my daily routine.
After using it, I found this shampoo gives my fine hair much-needed body and a delightful scent, making it worthwhile despite initial tangles without conditioner.
I love how this shampoo smells fresh and leaves my hair soft.
On the first day, I noticed the shampoo's fresh fragrance and thick texture. It lathers minimally, but my hair feels soft and manageable. I appreciate the seller's advice for dry hair care.
I love how this shampoo revitalized my thinning hair, making it thicker.
I used this shampoo with conditioner, and in one week, my thinning hair was revitalized and now looks much thicker.
This shampoo gives me silky smooth hair for a perfect silk press.
I am amazed by how this shampoo and conditioner leave my hair clean and silky smooth, providing the perfect foundation for a beautiful silk press hairstyle that lasts all day.
I absolutely love the delightful scent and have used this shampoo for years.
As a loyal customer, I deeply appreciate the scent and have consistently used this shampoo for years whenever it's in stock, even with a lid problem.
I love how TRUSS Miracle Shampoo makes my dry hair soft, manageable, and protected with anti-aging benefits.
Using TRUSS Miracle Shampoo has transformed my dry hair; it cleanses gently, restores elasticity, and leaves it soft and shiny with anti-aging and color protection benefits.
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