My white hair turned cool bright white, blending flawlessly with my skin tone—three compliments in a week! Strong purple formula delivers salon-quality results.
This shampoo turned my yellowish white hair into stunning icy brightness that harmonizes with my complexion. Noticed visible toning from the first wash—received three genuine compliments within days. The rich purple pigment works without overdrying. 10/10
This is a review from Amazon.com about product:
Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, Repairs, Hydrates, & Brightens All Blonde, Lightened, & Grey Hair, 8.5 fl oz

This made such a difference for my white hair! It went from warm to bright white and looks better with my skin. I have gotten three compliments on my hair since I started using the shampoo this week! As other users have commented, it is strong and I swear that I see a hint of purple, but whatever... It looks great! Highly recommend. Worth the money.
Shampoo Basics & Tips
How Purple Shampoo Neutralizes Yellow Tones
Purple shampoo contains violet pigments that counteract yellow/brassy tones through color theory. The color wheel shows purple (opposite yellow) neutralizes warm undertones, creating cooler hair shades. This explains the reviewer's "bright white" transformation.
Why Strong Formulas Matter for Gray/White Hair
Mature hair tends to be more porous, absorbing pigments faster. A "strong" formula (higher dye concentration) ensures effective toning. However, the user's "hint of purple" comment suggests brief application time prevents over-toning.
Skin Tone Harmony Achieved
Cool-toned hair (bright white) complements cooler skin undertones, while warm hues clash. The shampoo helped the reviewer achieve color harmony, evidenced by increased compliments about their overall appearance.
Economic Value of Professional Results
Compared to salon toning treatments ($80+ per session), quality purple shampoo ($15-$30) offers similar results with weekly use. The "worth the money" endorsement reflects this cost-benefit analysis.
This gentle shampoo keeps my fine, colored hair shiny, full, and damage-free without weighing down
After coloring every 6 weeks, this shampoo maintains my delicate hair's strength and shine while preventing split ends. Its lightweight formula adds volume without stripping color or causing buildup.
Nexxus shampoo and conditioner gently cleanse my thick curls, leaving softness and lasting value—highly recommended!
Nexxus shampoo and conditioner transform my thick curly hair with gentle cleansing and deep softness. The generous bottle size ensures long-lasting value—I can't recommend them enough!
This Korean shampoo transformed my hair with real hair loss protection and lasting softness using minimal product.
This Korean shampoo delivers real hair loss protection and lasting softness - just a dime-sized amount works wonders on my long hair. Effective ingredients make it worth every penny!
This clarifying shampoo deeply cleanses without brittleness, leaving hair refreshed with a pleasant fragrance weekly.
As someone who uses this biweekly, I appreciate how it removes buildup without stripping moisture, leaving hair soft, strong, and naturally fragrant.
This affordable shampoo leaves my scalp refreshed, smells amazing, and offers lasting quality in a large bottle.
After using this shampoo, my scalp feels deeply cleansed and refreshed. The luxurious scent and generous bottle size make it a budget-friendly staple I'll repurchase!
This shampoo cleanses perfectly with heavenly fragrance but requires conditioner for ultimate softness and hydration.
This shampoo delivers exceptional cleansing power and intoxicating scent, though I always use conditioner afterward to maintain soft, hydrated locks without dryness or frizz.
People who viewed this article also viewed
This shampoo has simplified my hair dying for years with great results.
I love how this shampoo relieves scalp irritation and smooths my curly hair without conditioner.
I found this two-in-one shampoo incredibly convenient, especially with its pump bottle for easy use.
I find this shampoo excellent for smoothing and detailing between deep conditioning.
I love how this shampoo thickens and nourishes my fragile hair perfectly.
I solved my orange hair problem with this shampoo that cleans thoroughly.
Related articles
Virtue Shampoo transformed my hair into thicker, manageable locks with amazing results I love
This shampoo tames my thick hair, reduces frizz, and makes brushing effortless daily.
This shampoo cleanses oily scalp, adds shine, and soothes dryness effortlessly—love it!
This gentle shampoo keeps my fine, colored hair shiny, full, and damage-free without weighing down
More Shampoo reviews In Shampoo Say Website
Previous: This shampoo cleanses oily scalp, adds shine, and soothes dryness effortlessly—love it!





Comments(0)