This purple shampoo banishes brassiness beautifully without staining hands – and the scent keeps me hooked!

2026-05-01 Shampoo reviews Categroy：Women's Views：278

I love this purple shampoo for fighting brassiness without staining my hands, and its fantastic scent makes every wash enjoyable, even if it needs a bit more time than others.

This is a review from Amazon.com about product:

Moroccanoil Blonde Perfecting Purple Shampoo, 33.8 Fl Oz

My Go-To Purple Shampoo Fix

I am no hair expert and I honestly don't even have blonde hair, but my hair color is warm so using purple shampoo has been my go to. I have used the Redken purple shampoo before and was happy with it. I wanted to switch it up and give something else a try. I don't like sticking with one for too long because the joy of the new smell wears off. After using this one once I was thrilled with the smell and it made me want to use it again. In comparison to the Redken, I would say the purple color was a little less 'powerful'. On the positive side, it didn't stain my hands, but on the negative side I think it would need to sit longer in my hair to be as effective

Shampoo Basics & Tips

Understanding Purple Shampoo and Hair Toning

Purple shampoo is specifically formulated for blonde, silver, gray, or highlighted hair with warm (yellow, orange, or brassy) undertones. It works based on color theory. Purple sits opposite yellow on the color wheel. When applied, the violet pigments in the shampoo deposit onto the hair shaft, neutralizing unwanted yellow and orange tones, resulting in a cooler, brighter, ashier, or more platinum blonde appearance.

Key Concepts from the Review

Warm Hair Tones/Brassiness: This refers to the unwanted yellow, orange, or gold hues that can develop in lightened hair due to factors like sun exposure, minerals in water (hard water), heat styling, or the natural fading of artificial color. Brassiness makes blonde hair look dull and less vibrant.

Purple Pigment Concentration ("Powerful"): Not all purple shampoos are created equal. Some contain higher concentrations of violet pigment, making them more potent toners (often called "violet" or "deep purple" shampoos). The reviewer felt this specific shampoo was less intensely pigmented than Redken's version, meaning it might be gentler or require longer application time to achieve the same level of toning.

Staining: Highly pigmented purple shampoos can sometimes temporarily stain light-colored bathroom surfaces, towels, or even skin (like hands or nails) during application. The reviewer specifically praised this shampoo for not staining their hands, indicating a potentially more user-friendly formulation.

Processing Time ("Sit longer"): The effectiveness of a purple shampoo depends on the pigment concentration and how long it's left on the hair. Leaving it on for 3-5 minutes is typical, but stronger brassiness or a less pigmented formula (like the one described) might require 5-10 minutes. Always follow the product instructions and monitor your hair to avoid over-toning (which can leave a slight lavender tint).

Fragrance & User Experience: A pleasant scent significantly enhances the haircare routine. The reviewer loved the fragrance, highlighting that sensory pleasure can be a major factor in product enjoyment and repurchase, making wash day something to look forward to.

Purple Shampoo FAQs & Tips

How often should I use purple shampoo? Start with once or twice a week, replacing your regular shampoo. Overuse can lead to a purple/gray cast. Adjust frequency based on your hair's level of brassiness and how quickly it develops.

My hair turned slightly purple! What do I do? Don't panic! This is usually temporary. Stop using the purple shampoo immediately. Wash your hair a few times with a clarifying or regular shampoo. Using a gentle, sulfate-free clarifying shampoo can help remove the excess pigment faster. Avoid heat styling until the tone normalizes.

Can I use purple shampoo on brown hair? Generally, no. Purple shampoo is designed for light blonde to light brown hair with yellow/orange issues. Using it on medium to dark brown hair won't have a noticeable toning effect and could potentially leave an unwanted ashy or dull cast.

Should I use conditioner after purple shampoo? Yes! Purple shampoo can be slightly drying due to its pigment and cleansing agents. Always follow with a conditioner, preferably one designed for color-treated or dry hair, focusing on the mid-lengths and ends.

Do I need purple conditioner too? Purple conditioners offer a milder toning effect and added moisture. They are optional but can help maintain tone between purple shampoo uses, especially for very porous or brassy hair. Use them in conjunction with, not instead of, purple shampoo.

Choosing the Right One: Consider your hair's current level of brassiness and sensitivity. Opt for a highly pigmented formula if brassiness is severe, but be mindful of staining and potential over-toning. Choose a less pigmented or "daily" formula for maintenance or if you have sensitive skin/scalp. The reviewer's experience highlights that less pigment can mean less staining but potentially longer processing time.