I love this Italian shampoo's color-safe formula, luxurious shine, and unique spicy scent—great value compared to salons!
This Italian shampoo keeps my color vibrant with its illuminating formula, offers salon-quality shine at Amazon prices, and features a unique spicy amber scent I prefer over floral options.
This is a review from Amazon.com about product:
Alfaparf Milano Semi di Lino Diamond Shine Illuminating Low Shampoo - Sulfate Free - For All Hair Types- Paraben and Paraffin Free - Safe on Colored Hair - Professional Salon Quality (8.45 Fl Oz)

This line of hair care is Italian. It is color safe and the illuminating adds a pretty shine which I have always liked. The value for this is very good on Amazon...it sells for much more in a salon. The thing I truly like about this but you will see other women complain - this is a personal preference only - is the scent. I dislike flowery, over-girly hair care. The scent from this one is a bit on the spicy side. I read one review that compared it to a men's cologne which is kind of true but it is my favorite. (If you like amber based colognes, you will like the scent of this shampoo.)
Shampoo Basics & Tips
Why Italian Hair Care Stands Out
Italian haircare brands prioritize high-quality ingredients and advanced formulations. This shampoo's "color-safe" claim means it lacks harsh sulfates that strip dye, extending the life of colored hair. The "illuminating" effect likely comes from light-reflecting proteins or oils that enhance natural shine without weighing hair down.
Salon vs. Retail Pricing
Salons often charge more for professional-grade products due to exclusivity agreements. Amazon's competitive pricing makes luxury haircare accessible—this shampoo's salon-quality performance at retail prices exemplifies this trend.
Understanding Scent Profiles
The "spicy amber" fragrance differs from typical floral shampoos. Amber-based scents blend warm resins and spices, resembling unisex colognes. This appeals to those who dislike sweet or overly feminine fragrances, offering a sophisticated alternative.
How to Preserve Hair Color
Use sulfate-free shampoos (like this one) 2-3 times weekly. Cold water rinses seal hair cuticles, locking in color and shine. Avoid heat styling tools to prevent fading.
Choosing the Right Shampoo for Your Hair Type
For color-treated hair: Opt for pH-balanced, sulfate-free formulas. For shine: Look for ingredients like argan oil or hydrolyzed keratin. For fragrance preferences: Test travel-sized versions before committing to full bottles.
This shampoo soothes my psoriasis without irritation, leaving scalp flake-free and fragrance-refreshed.
As someone with product sensitivity, this shampoo calms my psoriasis without irritation. Light scent, no flakes, and better than dermatologist prescriptions!
This shampoo eliminated my dandruff, smells amazing, and leaves hair silky smooth—love my new daily routine!
I've found my perfect hair care duo—this shampoo tackles dandruff, lathers richly, and the conditioner leaves hair irresistibly silky. Daily use transformed my routine!
Virtue Shampoo transformed my hair into thicker, manageable locks with amazing results I love
Virtue Shampoo boosted my hair's thickness and manageability, delivering visible results and a healthier feel. Highly recommend for transformative haircare!
This shampoo tames my thick hair, reduces frizz, and makes brushing effortless daily.
This shampoo transformed my thick, unruly hair into smooth, manageable locks with zero frizz. Brushing is now effortless and my daughter loves it daily.
This affordable salon-quality shampoo leaves my hair irresistibly soft with a pleasant fragrance every wash.
The perfectly-sized bottle offers salon-quality results at a budget-friendly price, leaving my hair luxuriously soft and infused with a fresh, pleasant scent daily.
This shampoo cleanses oily scalp, adds shine, and soothes dryness effortlessly—love it!
As someone with Parkinson's-related oily scalp, this shampoo deeply cleanses, adds shine, and relieves dryness—light scent, easy lather, worth repurchasing!
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This shampoo gave me wonderfully fuller, silky hair I absolutely love feeling daily.
I love how this shampoo cleans deeply without dryness, leaving my hair healthier at a fair price.
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