Love this shampoo's rich lather and scent, though it lasts 28 washes, not 40 as claimed.
This shampoo's luxurious lather and refreshing scent wowed me, though it lasted 28 washes instead of 40—still a great value for the quality!
This is a review from Amazon.com about product:
Nexxus Color Assure Replenishing Nutrient Shampoo - 13.5 oz

Don’t get me wrong I love the shampoo lathers up great!!
Smell great!!
But unfortunately, it does not last for 40 shampoos as advertised I say about 28.
Shampoo Basics & Tips
Understanding Shampoo Performance Factors
Lather Quality: The reviewer praises the shampoo's rich lathering. Lather forms when surfactants trap air in water. While more foam doesn't mean better cleaning, it enhances sensory satisfaction and helps distribute product evenly.
Scent Longevity in Hair Care
Fragrance Retention: The shampoo's pleasant scent is highlighted. Fragrance longevity depends on oil-soluble aroma molecules and hair porosity. Products with cationic conditioners often retain scents longer by bonding to hair strands.
Shampoo Quantity vs. Advertised Washes
Usage Calculations: The discrepancy between advertised 40 washes and actual 28 stems from varying hair lengths and application habits. Manufacturers calculate based on 5ml per wash for shoulder-length hair. Thicker/longer hair may require 10ml, halving total uses.
Shampoo Preservation Tips
Shelf Life Optimization: Store shampoos in cool, dry areas to maintain efficacy. Exposure to humidity degrades surfactants and fragrances. Pump bottles preserve formula integrity better than open-mouth containers.
Common Shampoo Selection Criteria
Hair Type Matching: Always choose sulfate-free formulas for color-treated hair, clarifying options for oily scalps, and moisturizing shampoos with panthenol for dry hair. pH-balanced products (4.5-5.5) help maintain scalp health.
I appreciate the shampoo's large bottles and value for short hair, but find the scent too overpowering for my liking.
I found this shampoo provides excellent value with big bottles that last long for short hair, but the scent is overwhelmingly masculine like aftershave, which may not suit everyone, and I prefer using separate conditioner for my wavy hair.
I love how this shampoo thickens and nourishes my fragile hair perfectly.
Using this shampoo, I've noticed stronger roots, cleaner hair, and a thicker appearance, all while being gentle on my thin, fragile strands naturally.
I solved my orange hair problem with this shampoo that cleans thoroughly.
After hard water turned my hair orange, this shampoo fixed it. It cleans well but is drying, yet I repurchase it.
My shampoo choice cleans hair and skin thoroughly, enhancing curls and moisture without drying.
I use this shampoo daily for my hair and as a body wash for my partner. It effectively removes buildup, defines curls, and moisturizes without greasiness, all while saving money and reducing environmental impact with gallon-sized containers.
This restoring shampoo improves my hair's thickness and simplifies morning routines effectively.
I started using this shampoo recently, and it makes my hair feel fuller and thicker with a nice fragrance. It eases my morning routine and doubles as a gentle body scrub, which I find very convenient.
I reduced shedding and regained thicker hair using this lightweight, non-greasy shampoo.
As someone in my late 40s with hormonal hair loss, I tried Rogaine but failed. This shampoo has effectively reduced shedding and promoted growth for my fine hair, and the conditioner isn't heavy.
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I love how this shampoo reduces hair fall, smells fantastic, and improves my hair health.
I'm amazed: this shampoo cut hair loss and frizz, hair is soft.
With this shampoo, my hair stays oil-free and my scalp feels hydrated daily.
I achieved silky soft hair with this shampoo despite hard water challenges.
I highly recommend this shampoo as it transformed my fragile, breakage-prone hair.
This shampoo leaves my hair soft and smells wonderful; I'd buy it.
I gained incredible volume and fuller-looking hair with this shampoo after proper use.
I love how this shampoo makes my hair silky smooth and soft.
My hair stays healthy with this conditioner, scalp feels great, fragrance pleasant.
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