Love this shampoo's rich lather and scent, though it lasts 28 washes, not 40 as claimed.
This shampoo's luxurious lather and refreshing scent wowed me, though it lasted 28 washes instead of 40—still a great value for the quality!
This is a review from Amazon.com about product:
Nexxus Color Assure Replenishing Nutrient Shampoo - 13.5 oz

Don’t get me wrong I love the shampoo lathers up great!!
Smell great!!
But unfortunately, it does not last for 40 shampoos as advertised I say about 28.
Shampoo Basics & Tips
Understanding Shampoo Performance Factors
Lather Quality: The reviewer praises the shampoo's rich lathering. Lather forms when surfactants trap air in water. While more foam doesn't mean better cleaning, it enhances sensory satisfaction and helps distribute product evenly.
Scent Longevity in Hair Care
Fragrance Retention: The shampoo's pleasant scent is highlighted. Fragrance longevity depends on oil-soluble aroma molecules and hair porosity. Products with cationic conditioners often retain scents longer by bonding to hair strands.
Shampoo Quantity vs. Advertised Washes
Usage Calculations: The discrepancy between advertised 40 washes and actual 28 stems from varying hair lengths and application habits. Manufacturers calculate based on 5ml per wash for shoulder-length hair. Thicker/longer hair may require 10ml, halving total uses.
Shampoo Preservation Tips
Shelf Life Optimization: Store shampoos in cool, dry areas to maintain efficacy. Exposure to humidity degrades surfactants and fragrances. Pump bottles preserve formula integrity better than open-mouth containers.
Common Shampoo Selection Criteria
Hair Type Matching: Always choose sulfate-free formulas for color-treated hair, clarifying options for oily scalps, and moisturizing shampoos with panthenol for dry hair. pH-balanced products (4.5-5.5) help maintain scalp health.
I use this natural shampoo to manage my dry scalp; it lathers well and reduces itching effectively.
I purchased this natural shampoo hoping to cure my dry scalp and itching. It lathers nicely, controls flaking, and is free from chemicals like SLS, but requires consistent use for best results.
I love that Kaba onion shampoo reduces hair fall and smells great.
After trying Kaba onion shampoo, I've seen less hair fall. It has a lovely scent and makes my hair strong. Highly satisfied.
I love this shampoo's oil control and color-safe features for my hair.
I bought this sulphate-free shampoo for its oil control and color protection. It works well without overdrying, making it suitable for my oily hair, but I use it moderately to avoid dryness.
I loved the thick lather that made my hair feel plumper and the neutral smell after just one use.
I tried this shampoo once and was impressed by how the thick lather made my hair feel plumper and more voluminous, while the neutral smell is gentle and non-overpowering for everyday hair care.
I adore this shampoo for its quality, but the shipping lacked a protective seal.
After using this shampoo, I found it highly effective for daily hair care, providing moisture and shine. The product itself is excellent, though the shipping requires a protective seal to prevent leaks and ensure it arrives intact.
After using this shampoo, I feel my hair is fresh and clean.
I love the minty freshness of this shampoo that leaves my hair clean, though it might irritate eyes if sensitive, but overall it's a great product.
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I appreciate that this shampoo doesn't irritate my scalp and smells calming.
I love this Japanese shampoo for its pleasant fragrance and frizz control.
This shampoo wowed me; my hair adores it, and I'll repurchase gladly.
I used this shampoo for months; it reduced hair loss significantly, yet no new hair grew.
I love how this shampoo cleans my dry hair without frizz, leaving it soft and shiny.
I appreciate the soft hair feel, yet the strong scent bothers me.
My hair is smoother, less frizzy, softer, and I love the smell.
This high-quality shampoo works wonders on my short hair with minimal use.
I found this shampoo fades color quickly, though hair feels rough without conditioner.
I love how this lavender shampoo tames my frizzy hair and smells amazing.
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