After 3 years, this natural shampoo keeps my bleach blonde hair healthy and vibrant.
For three years, this gentle, natural shampoo has preserved my bleach blonde hair's health without harmful ingredients—my ultimate haircare essential.
This is a review from Amazon.com about product:
FRAMESI Smooth Shine Sulfate Free Shampoo for Color Treated Hair, 16.9 Fl Oz

have been using this shampoo for three years. It doesn’t have any bad ingredients (that I’m aware of) and it keeps my bleach blonde hair in good condition!
Shampoo Basics & Tips
Understanding Bleach Blonde Hair Care
Bleach blonde hair requires specialized care due to its high porosity from chemical processing. This shampoo's lack of harsh ingredients (like sulfates or parabens) prevents further damage, while nourishing agents maintain moisture and vibrancy.
Importance of Clean Ingredients
"No bad ingredients" refers to avoiding sulfates (stripping natural oils), parabens (preservatives linked to irritation), and silicones (causing buildup). Natural formulas prioritize plant-based cleansers and hydrators, crucial for chemically treated hair.
Long-Term Hair Health
Consistent use of gentle shampoos over years helps prevent cumulative damage. This product's effectiveness in maintaining "good condition" suggests pH balance and proteins/keratin to strengthen fragile bleached strands.
Color Preservation
Blonde hair tends to yellow over time. A sulfate-free formula avoids fading, while ingredients like violet pigments (not mentioned but often used) could neutralize brassiness, enhancing vibrancy mentioned in the review.
I love how this shampoo smells great, lathers well, and leaves my blonde hair soft and toned after conditioning and oil treatment.
This shampoo smells wonderful and lathers nicely. After conditioning and oil treatment, my blonde hair is soft, toned, and perfectly finished for a healthy look.
I love how this shampoo lathers well and leaves hair smooth naturally.
As someone with oily hair, I find this shampoo ideal for dry hair because it lathers well, smells good, and smooths hair with nourishing honey and coconut oil.
I love how Theorie shampoo makes my dry hair soft and shiny.
I tried Theorie shampoo despite sulfate concerns, and now my dry hair feels incredibly soft, shiny, and I adore its fabulous scent after just three uses.
I love how this shampoo preserves color, uses little product, and leaves hair soft and clean with a lovely scent.
This shampoo is amazing because it keeps my hair color vibrant longer, I don't need much for a good clean, it leaves hair soft and smooth, and the price is terrific with a fantastic fragrance that I adore.
I love this shampoo for my dry sensitive scalp and color-treated hair.
I love how this shampoo treats my dry sensitive scalp and preserves my color-treated hair, making it soft and shiny.
I love how this shampoo untangles my hair and adds shine, boosting my confidence daily.
I absolutely adore this shampoo because it makes my hair tangle-free and shiny, and people constantly ask me about my routine, making me feel more confident.
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As a person with allergies, I use this purple shampoo without issues.
I recommend this shampoo because it's gentle, effective, and chemical-free for healthy hair.
I started with this salon shampoo for its candy fragrance and Amazon savings, loving the results.
After six weeks, I noticed thicker-looking hair with this shampoo, though new growth is still slow.
I appreciate the fast fix and shampoo's great impact on my hair.
I like this shampoo for its hair benefits, but find the price a bit high for regular use.
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