My hair is smoother, less frizzy, softer, and I love the smell.
This shampoo leaves my hair smooth, frizz-free, and soft. I love its scent and quality, and I'll order the conditioner.
This is a review from Amazon.com about product:
Virtue Un-Frizz Leave-In Hair Treatment for Curly Hair and Frizz Control, Sulfate Free, Safe for All Hair Types, Color Safe

The only reason I’m not leaving a fifth star is because I don’t know long term if I will still love it. But I’m so far loving it. My hair seems smoother, less frizzy, softer and I love the smell, and quality of this product. Going to order the shampoo and conditioner next:)
Shampoo Basics & Tips
What Makes Hair Smooth?
Smooth hair results from a healthy cuticle layer that lies flat, reflecting light evenly. Factors like adequate moisture, protein treatments, and gentle cleansing with quality shampoos can enhance smoothness by sealing the cuticle and reducing friction. In daily life, using sulfate-free products and avoiding excessive heat styling helps maintain this effect, leading to shinier, more manageable hair that feels soft to the touch.
Understanding and Reducing Frizz
Frizz occurs when hair absorbs moisture from the air, causing the cuticle to lift and create a rough, fuzzy appearance. Common causes include humidity, damage from chemical treatments, or lack of hydration. To reduce frizz, use anti-frizz shampoos with ingredients like silicones or natural oils that coat the hair shaft, lock in moisture, and protect against environmental factors. Regularly deep conditioning and avoiding rough towel-drying can also minimize frizz for smoother, more controlled hair.
Achieving Soft Hair
Soft hair is often a sign of good hydration and minimal damage, achieved through moisturizing ingredients in shampoos such as shea butter, argan oil, or panthenol. These components help retain water in the hair strands, improving elasticity and texture. In everyday routines, limiting shampoo frequency to 2-3 times a week and using lukewarm water can prevent stripping natural oils, while incorporating conditioners or leave-in treatments enhances softness and overall hair health.
The Role of Fragrance in Shampoo
Fragrance in shampoo not only provides a pleasant sensory experience but can also influence user satisfaction and perceived effectiveness. It often derives from essential oils or synthetic scents that may have calming or invigorating effects. However, for those with sensitive scalps, hypoallergenic options are available. A good scent can make hair care routines more enjoyable, leaving hair smelling fresh and clean throughout the day, which contributes to a positive overall impression of the product.
Evaluating Shampoo Quality
Shampoo quality depends on ingredients that cleanse without causing damage, such as mild surfactants, natural extracts, and absence of harsh chemicals like sulfates or parabens. High-quality products often include nourishing components like keratin or vitamins that strengthen hair and improve shine. When choosing a shampoo, look for pH-balanced formulas that match your hair type, and consider brands with transparent labeling to ensure safety and effectiveness for long-term use.
Common Hair Care Questions
Many people wonder how often to wash their hair; generally, 2-3 times a week is sufficient to avoid over-drying, but it varies by hair type. Other FAQs include how to combat dryness—using hydrating masks or avoiding hot tools can help—and what causes hair loss, which might stem from stress, diet, or product buildup. Adopting a consistent routine with suitable products tailored to individual needs can address these issues and promote healthier, more resilient hair.
I love how Keranique lathers well and rinses clean, reducing hair breakage.
I have tried many shampoos without success, but Keranique has been amazing; it lathers well, rinses clean, and reduces breakage.
I enjoy soft, shiny grey hair with blue tones from Okara Silver.
Okara Silver made my grey hair soft, shiny, and blue-toned, but it tangled and lacked volume for my oily scalp compared to other products.
I adore how this shampoo moisturizes my curls without stripping hair color.
I absolutely love this shampoo because it keeps my curly hair moisturized and doesn't strip the color, making my locks look healthy and vibrant all the time.
This shampoo gives me amazing volume and shine for my fine hair without greasiness.
I am thrilled with this shampoo's quick results: it adds volume, softness, and shine to my fine hair without any greasiness, and the scent is wonderful.
I found this gel shampoo effective for washing my curly hair, though less creamy than others.
I used this shampoo and noticed its gel-based formula cleans my curly hair well, but I think the creamier coconut curls shampoo works better for adding moisture and softness to my curls.
I love this intense shampoo for deep clean scalp and natural ingredients that feel fresh.
As someone obsessed with clean hair, I found this shampoo intensely cleansing with a eucalyptus smell that signifies cleanliness, leaving my scalp fresh and ideal for weekly use with natural, eco-friendly ingredients for camping trips.
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I love the rose gold tint from this shampoo, but it leaves my hair greasy after blow-drying.
I used this shampoo for a year; it's affordable and manageable, but results were disappointing.
After using DermaChange, my hair regrew and my scalp felt healthy again.
As someone with fine hair, I love that this shampoo adds thickness.
I've seen my hair grow stronger and shinier with this Ayurvedic shampoo.
I love how this shampoo smells mild, tingles softly, and is long-lasting for my teens.
I love this shampoo's volume boost and cleanliness for my fine hair.
I love how this shampoo keeps my hair soft and prevents breakage.
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