This shampoo transformed my damaged, color-treated hair—lightweight hydration, scalp comfort, and lasting value despite the scent.
This repairing shampoo revived my color-damaged hair—adds smoothness, scalp nourishment, and lightweight volume. Thick formula lasts ages, great value despite the overpowering coconut-vanilla scent.
This is a review from Amazon.com about product:
VIRTUE Recovery Sulfate Free Shampoo with Keratin and Baobab Seed Oil for Damaged Hair, Color Safe

Great shampoo for distressed hair. I’m trying to heal my hair after years of coloring. It makes my scalp feel good and the hair is smoother and healthier looking. I have fine hair and this doesn’t weigh it down. I don’t care for the smell. It’s coconut and vanilla like to my nose. It’s a pretty thick formula so you don’t need to use much of the product. Expensive but good value since it will last a while.
Shampoo Basics & Tips
Repairing Color-Damaged Hair
Chemical treatments like coloring strip hair of natural proteins and lipids. This shampoo likely contains hydrolyzed proteins (e.g., keratin) to fill hair cuticles and fatty alcohols (e.g., cetyl alcohol) to restore moisture barriers, addressing brittleness and split ends mentioned in the review.
Lightweight Formula for Fine Hair
"Doesn't weigh it down" refers to low viscosity formulas with volatile silicones (e.g., cyclomethicone) that evaporate instead of coating strands. Ideal for low-porosity hair, preventing the "greasy" effect common in volumizing shampoos.
Coconut-Vanilla Scent Dynamics
The dislike for fragrance stems from individual olfactory receptors' sensitivity to aldehydes (common in vanilla scents) and lactones (coconut aroma compounds). Unscented variants may use ethylhexyl glycerol to mask odors without added perfume.
Concentrated Formula Efficiency
High viscosity ("thick formula") indicates a sulfate-free base with xanthan gum or cellulose derivatives. These create shear-thinning textures that spread easily but require only a dime-sized amount, aligning with the "lasts a while" observation.
Scalp Health Benefits
"Scalp feels good" suggests pH-balanced (4.5-5.5) formulas with soothing agents like panthenol or bisabolol. These reduce irritation from chemical treatments while maintaining the acid mantle crucial for follicle health.
I love how this shampoo suds up well and has a great scent, making my hair feel fresh and clean every day.
I've used this shampoo for a couple of weeks, and it suds up beautifully with a fantastic scent that makes my hair smell amazing and feel thoroughly cleansed after each wash.
I love how this shampoo heals my itchy scalp and smells amazing effectively.
After trying other products, this shampoo cured my itchy scalp. It reduces itching, heals damage, and is worth the price.
I have been using this biotin shampoo for healthier and stronger hair.
After years of use, this biotin shampoo makes my hair resilient, reduces breakage, and improves texture without any harsh chemicals.
I love how this shampoo leaves my hair clean, shiny, and lightly scented.
I absolutely adore this shampoo because it cleans my hair thoroughly, adds a beautiful shine, and has a light, clean fragrance that isn't too strong, making me want to buy it again.
I love how this Aussie shampoo combo revitalizes my aging hair perfectly.
I am amazed by how the Aussie shampoo and conditioner combo has transformed my 60-year-old hair, making it feel revitalized, soft, and full of life again.
I love how this shampoo protects my hair from chlorine and brassiness effectively while smelling amazing.
I swim three days a week and use this shampoo combo to protect my colored hair from chlorine, which prevents brassiness and green tones effectively, and it smells amazing.
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I like the shampoo, will buy separately; conditioner too thick, bottle flawed.
I use this shampoo to dry oily hair, gaining days between washes.
I find this shampoo ideal for gentle cleansing of my adult hair.
I love how this shampoo cleans without drying or greasing my hair, and the scent is amazing.
I love how this shampoo extends my Blowout and prevents frizz without dandruff.
I love how this shampoo makes my hair soft all day long.
I use Moroccanoil Purple Shampoo to tone and nourish my blonde hair for a vibrant, cool finish.
I enjoy this shampoo's great results and mild scent in my routine.
I use this shampoo to soothe my dry scalp and stop dandruff effectively.
I found this shampoo adds volume and shine to my hair perfectly.
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