Keeps my color vibrant and smells amazing, but pump hurts hands.
My experience with Nexxus Color Assure: it preserves color beautifully and leaves hair silky. The scent is wonderful, though the pump design needs improvement for easier use.Product Detail

This is a review from Amazon.com about product:
Nexxus Color Assure Shampoo and Conditioner for Color Treated Hair Color Assure Enhance Color Vibrancy for Up to 40 Washes 33.8 oz, 2 Count

If you have arthritis in your hands and wrists, either don't buy this or make sure you have someone else around who can handle 5 minutes of twisting the pump to get it to open. Had to take the conditioner one completely apart. I will be using this stuff for the first time tonight, but I can say it smells really good. Had it not been for the poorly designed pumps on the bottles that really hurt my hands to open, I'd have given it 5 stars.
What Makes Nexxus Color Assure Shampoo and Conditioner Special?
Nexxus Color Assure is a color-safe shampoo and conditioner system designed specifically for color-treated hair. Its key technology is the ProteinFusion blend, which combines Elastin Protein and Quinoa. Elastin Protein helps maintain hair's elasticity and strength, while Quinoa, a nutrient-rich superfood, provides moisture and protection. Together, they form a protective layer around the hair fiber to lock in color and prevent fading.
How Does It Protect Color?
According to the product description, this set offers "long-lasting vibrancy for up to 40 washes." The conditioner creates an invisible defensive layer that shields essential proteins inside the hair. This explains why many users, including myself, find that their color stays bright and doesn't strip or fade quickly after use.
What About the Scent and Texture?
Customers consistently praise the delightful, fresh scent. The shampoo lathers well, and the conditioner leaves hair silky smooth without weighing it down. However, some users (including me) note that the pump mechanism is stiff and difficult to open, especially if you have arthritis or hand weakness. This is a design flaw that can make the first use frustrating—you may need to twist the pump repeatedly or take it apart.
Is It Worth the Price?
At around $34.95 for the set, it's positioned as a mid-to-high-end salon-quality product. Given the positive feedback on color retention and moisturizing benefits, many users consider it good value. However, mixed reviews about whether it cleans effectively or causes greasiness suggest it might not work for every hair type. Those with fine or oily hair may need to rinse thoroughly or use less product.
My Personal Takeaway
Based on my experience and the reviews, Nexxus Color Assure is a reliable option for maintaining vibrant color and enjoying a pleasant washing experience. The pump issue is a real drawback, but if you can manage it, the product itself delivers on its promises. For best results, use the shampoo and conditioner together as recommended.
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I'm amazed how this natural shampoo thickened my thin hair without drying it out.
This natural shampoo amazed me: after three weeks, my thin hair grew thicker, stronger, and fuller without any dryness. Great!
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