This violet shampoo tones brassiness, leaves my hair soft, and smells amazing daily.
My daily violet shampoo banishes brassiness, softens hair, and smells divine. It gives salon-quality results for blonde hair.Product Detail

This is a review from Amazon.com about product:
Loma Hair Care Violet Duo: Shampoo and Conditioner

This is my favorite shampoo from salon with violet depositing color- my hair is not brassy and I use it every day. The shampoo smells great too!
Understanding Violet Shampoo: The Color Correcting Science
Violet shampoo uses color theory to neutralize unwanted brassy or yellow tones in blonde, silver, or gray hair. The purple pigment in the formula directly counteracts yellow, restoring a cooler, brighter shade. This Loma duo is a salon-inspired toner that deposits just enough violet to maintain your color between salon visits without over-toning or leaving a purple cast.
Key Product Benefits from Loma Violet Shampoo & Conditioner
This set is designed for color-treated hair and works to brighten blonde and gray hair while toning down brassiness. The cream formula feels luxurious and is free of parabens, soy, sulfates, and gluten, making it gentle for sensitive scalps. Customers consistently report softer, shinier hair after use, with many noting that their dry, brittle strands transformed into manageable, healthy locks. The pleasant scent adds to the overall salon-at-home experience.
How It Works: Daily Use for Optimal Results
Using the violet shampoo a few times a week (or daily for stubborn brassiness) deposits color-emitting pigments that cool down warm tones. The matching conditioner locks in moisture and enhances shine. For best results, leave the shampoo on for 2–3 minutes before rinsing. Over time, hair becomes less brassy, more vibrant, and visibly healthier. This routine is especially effective for natural blondes, bleached hair, and silver/gray tones.
Why Loma Stands Out Among Shampoo & Conditioner Sets
Ranked #494 in Shampoo & Conditioner Sets on Amazon with a 4.6-star rating from 1,472 reviews, Loma's duo wins praise for its ability to deliver salon-quality results at home. Customers love that it doesn't strip hair or cause dryness, unlike some harsh purple shampoos. The generous 1.5-pound set offers long-lasting value, and the sulfate-free formula protects color investment while maintaining scalp health.
Conclusion: A Must-Have Toner for Blonde and Gray Hair
Whether you're maintaining a cool blonde, toning down yellow, or keeping gray hair bright, Loma Violet Shampoo & Conditioner Duo is a reliable choice. Its gentle, effective formula and delightful scent make it a daily favorite. For best results, pair with a purple hair mask for extra toning power. This product is a proven solution for combatting brassiness and achieving soft, shiny locks.
I enjoy its pleasant aroma and efficient cleansing with minimal product usage.
I treasure this aromatic shampoo because it produces thick lather from tiny amounts, effectively saving resources while leaving strands refreshed
I love how this bottle suits gym trips and tames dry flakes.
I picked this sturdy bottle for gym sessions since it effectively treats flakes, washes away sweat, and yields soft strands.
I experienced stronger strands and noticeably less shedding within a single week.
I discovered a fantastic shampoo that dramatically reduces daily shedding while deeply protecting fragile hair strands throughout every gentle wash.
My scalp finally felt refreshed after using this amazing tingling formula daily.
I use this soothing shampoo daily to always calm my itchy scalp while leaving my strands soft and freshly clean.
I discovered how this gentle chelating cleanser deeply moisturizes thick strands beautifully now.
I highly recommend this exceptional chelating formula for safely dissolving hard water minerals while deeply hydrating dense locks, yielding remarkably supple and resilient results.
I find this mint shampoo incredibly refreshing while delivering outstanding clean results
I genuinely appreciate this mint shampoo because it instantly cools my scalp and completely revitalizes my entire washing routine efficiently.
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