I restored my thick curls using gentle, sulfate-free shampoo that delivers amazing results.
Using this vegan, gluten-free recovery shampoo, I revived my thinning hair into thick, touchable curls, and my son is seeing positive changes too.
This is a review from Amazon.com about product:
Virtue Recovery Sulfate Free Shampoo with Keratin and Baobab Seed Oil for Damaged Hair, Color Safe

I had to write a review for this brand. I am fifty and had always had very thick, curly hair, until my forties. YIKES! Needless to say I have tried many shampoos (although I had always used one of the best), washing my hair differently, using different hair bands to pull it up, sleeping differently, etc. My hair was my best accessory! But it was not pretty anymore. A friend of mine told me about Virtue - vegan, gluten free, zero sulfates, gentle - and so I tried it. I am AMAZED at what is happening with my hair! It is touch-ably and visibly fuller! I thought it was just wishful thinking, but my Miss Amazing (my hairdresser) made a comment when I saw her and again the next time I was in the salon. I LOVE THIS PRODUCT!! Thank you for making a recovery shampoo that actually does what it says! I have turned my son onto it and see it doing it’s job. Incredible! Thank you!!
Shampoo Basics & Tips
What Makes a Shampoo Vegan?
Vegan shampoos contain no animal-derived ingredients, such as honey, beeswax, or keratin from animals. They rely on plant-based alternatives, which can be gentler on the scalp and better for the environment. Many people choose vegan options for ethical reasons or to avoid potential allergens, leading to healthier hair and skin.
The Benefits of Gluten-Free Hair Products
Gluten-free shampoos exclude proteins like wheat, barley, or rye, which can cause irritation or allergic reactions in sensitive individuals, especially those with celiac disease or gluten intolerance. Even if not ingested, gluten in hair products might lead to scalp inflammation or hair loss for some users, making gluten-free formulas a safer choice for overall hair health.
Why Zero Sulfates Matter in Shampoo
Sulfates, such as sodium lauryl sulfate, are harsh detergents that create lather but can strip natural oils from hair and scalp, leading to dryness, irritation, and color fading. Zero sulfate shampoos use milder surfactants, preserving moisture and reducing damage, which is ideal for those with sensitive skin, curly hair, or color-treated hair, promoting long-term hair strength and shine.
Understanding Recovery Shampoos
Recovery shampoos are designed to repair damaged hair by infusing nutrients, proteins, and moisturizers that restore elasticity, reduce breakage, and improve texture. They often target issues like thinning, brittleness, or loss of volume by strengthening hair follicles and promoting growth. Regular use can lead to visibly fuller, healthier hair, as seen in the review, where it addressed age-related thinning effectively.
How to Achieve Fuller, Healthier Hair
To maintain hair fullness, incorporate a balanced diet rich in vitamins like biotin and omega-3s, avoid excessive heat styling, and use gentle products like sulfate-free shampoos. Regular scalp massages can boost circulation, while protective hairstyles reduce stress on strands. Consistency in a hair care routine tailored to your hair type, such as using recovery shampoos for damage, can prevent further thinning and enhance natural volume.
Common Hair Concerns and Solutions
Many people face issues like hair thinning, dryness, or loss of curl definition due to aging, stress, or improper care. Solutions include switching to specialized shampoos, reducing washing frequency, and using deep conditioners. For example, vegan and gluten-free options can minimize irritation, while sulfate-free formulas prevent moisture loss. Consulting a dermatologist or hairstylist for personalized advice can also help address specific problems like those mentioned in the review.
I use purple shampoo for blonde hair, lathering well and preventing brassiness.
As a blonde, I use this purple shampoo weekly after clarifying shampoo because it lathers well with minimal product, and I massage it in for five minutes, leave it for ten minutes with a cap, then rinse with lukewarm water to prevent brassiness effectivel
I love Amika shampoo because it smells amazing and makes my hair feel great.
Amika products changed my hair routine with an amazing scent and great feel; I love them and refer to friends for healthy, wonderful hair results daily.
I use this dry shampoo to add volume and control oil for three days.
I have oily blonde hair, and this dry shampoo provides volume, controls oil, and allows me to avoid washing for three days without any irritation or residue buildup.
I love how this shampoo leaves my hair soft and clean daily.
This shampoo combo effectively cleanses and softens my hair, making it healthy and shiny, but I desire a stronger scent for a more enjoyable experience.
As a user, I find this shampoo effective and cost-saving on Amazon.
I love how effective this shampoo is from Amazon. It saves money by refilling small bottles and keeps hair healthy.
I used this shampoo and my gray hair turned brown, making it thicker and healthier in weeks.
I used this shampoo and in four weeks my gray hair turned brown, it's thicker and healthier, no dye required.
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