This shampoo reduced my hair loss, smells amazing, and left my curls soft and manageable.
Struggling with hair loss for 3 years, this shampoo finally reduced shedding, softened my curls, and lasts months with its gentle coconut formula.
This is a review from Amazon.com about product:
Routine Wellness Anti-Thinning Shampoo and Conditioner Set for Thinning Hair - Biotin DHT Blocker Women & Men - Color Safe Shampoo for Hair Loss & Healthier Growth - Rose Hips (Pack of 2)

I have been experiencing scalp pain and hair loss for 3 years now. I've tried many options to halt the loss of hair to no avail. After reading about Routine, I thought I'd give it a try. I bought the first bottle in November 2024. At first I thought it a little bit too expensive for how small the bottles were, but it is April 2025 and I still have left overs from the second purchase and because I liked the coconut better, I went ahead and bought my 3rd set in the beginning of February and it's still quite full. I wash my hair every other day. I have curly medium length hair. I've noticed less hair falling out over the course of the last 3 months. It smells nice and my hair is soft and manageable.
Shampoo Basics & Tips
Understanding Hair Loss and Scalp Health
Chronic hair loss often links to scalp inflammation or nutrient deficiencies. The reviewer's 3-year struggle suggests possible conditions like androgenetic alopecia or dermatitis. Gentle formulas with moisturizing agents (like coconut derivatives) can reduce irritation while cleansing.
Shampoo Concentration and Value
Despite initial concerns about bottle size, the product's longevity (6+ months per set) indicates high concentration. Sulfate-free formulas require smaller amounts per wash, especially for medium-length curly hair washed every other day.
Coconut Benefits for Curly Hair
Coconut-based shampoos provide fatty acids that enhance curl definition and reduce breakage. The user's preference for the coconut variant aligns with its ability to combat dryness – a common issue in curly hair care routines.
Reduced Shedding Timeline
Noticeable hair loss reduction after 3 months of use reflects typical hair growth cycles. It takes 2-3 months for new follicles to strengthen, suggesting the shampoo supports the anagen (growth) phase through nourishing ingredients.
This shampoo ended my seborrheic dermatitis flare-ups and prevents scalp build-up effectively.
This shampoo transformed my scalp by eliminating seborrheic dermatitis flare-ups with its gentle, non-build-up formula, and I now rely on autoship for consistent, reliable results every time.
I love this thick shampoo; reusing bottles makes it easy and eco-friendly.
The shampoo's thickness made pouring from the bag difficult, but my old bottle allowed for easy use and excellent results.
This shampoo cleans my curly hair and controls frizz; I love it.
I use this shampoo daily for my curls; it cleans and fights frizz perfectly. I returned after trying another brand.
I clean my lashes daily with this product, and it keeps them healthy without irritation.
I use this eyelash cleanser daily. It cleans well, makes lashes healthier, and is safe for sensitive eyes without scent.
Using this shampoo, my dad gained more hair growth and boosted confidence.
After using this shampoo, my dad experienced increased hair growth, loved the pleasant scent, and felt more confident, making the slightly higher cost completely justified in my view.
I use this shampoo to reduce shedding and keep my scalp moisturized for healthier hair.
With my thick hair shedding too much, this shampoo improves health and moisturizes my scalp, so I keep buying it and won't change products ever.
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As a fan, I highly recommend this shampoo for tremendous hair health improvements.
After using Goldwell, my hair is soft, no longer dry or brittle.
After using this shampoo, my hair felt great but fine hair became limp until I reduced conditioner.
Despite itching and dry hair from Kerastase, I think it's a top-notch product.
My hair feels hydrated and shiny thanks to this easy-to-use fruity shampoo.
I found this shampoo caused super oily hair, leading to frustration and disappointment.
I recommend this shampoo seller for safe Amazon purchases with expiration dates.
I love how this shampoo's luxury scent makes my hair feel soft.
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