Gently cleans color-treated hair without fading, soft and vibrant with a small amount.
I love this shampoo! It cleans my color-treated hair gently without stripping color, has a pleasant scent, and a little goes a long way. My hair feels soft and looks vibrant.Product Detail
This is a review from Amazon.com about product:
Nexxus Hair Color Assure Sulfate-Free Shampoo with ProteinFusion, For Color Treated Hair Shampoo 13.5 oz
This shampoo does a great job cleaning my hair without stripping my hair colour. It doesn't have an overpowering scent, and you don't need huge amount of product to get clean hair.
About Nexxus Color Assure Sulfate Free Shampoo
This shampoo is specifically designed for color-treated hair. It uses a sulfate-free formula that cleanses without stripping away artificial color molecules, helping to maintain vibrancy for up to 40 washes. The key technology is the Nexxus H4 Complex, which infuses hair with proteins and nutrients lost during the coloring process, restoring strength, elasticity, shine, and moisture. Unlike harsh detergents found in many shampoos, sulfate-free surfactants (such as sodium cocoyl isethionate or cocamidopropyl betaine) are gentle on the hair cuticle and help prevent premature fading. Additionally, the shampoo is also silicone-free, avoiding buildup that can weigh down color-treated strands.
Why "Sulfate-Free" Matters for Colored Hair
Sulfates (like sodium lauryl sulfate or SLS) are strong cleansing agents that can strip natural oils and color pigments from hair. For color-treated hair, sulfate-free formulas are essential to prolong the life of your dye job. They clean effectively while preserving the integrity of the color. Many users report that even a small amount of this shampoo lathers well and leaves hair feeling soft and clean without the stripping effect.
How to Use Nexxus Color Assure Shampoo for Best Results
Wet your hair thoroughly. Apply a quarter-sized amount (less than you might think, as the product is concentrated) and massage gently into scalp and hair. Focus on the roots rather than the ends to avoid over-cleansing. Rinse well and follow with Nexxus Color Assure Conditioner for maximum color protection and moisture. For enhanced shine and nourishment, consider a weekly deep conditioning treatment. Avoid hot water, as it can open the cuticle and release color; use lukewarm water instead.
Customer Insights & Real Experience
Based on thousands of reviews (average 4.4 stars), customers highlight that this shampoo effectively cleans color-treated hair without fading. Many appreciate the pleasant, non-overpowering scent and the fact that a little product goes a long way. However, opinions vary on moisture: some find it keeps hair soft and hydrated, while others report it can be drying (especially if used without conditioner). A few users mention greasiness or oiliness if used too frequently. For optimal results, pair with the matching conditioner and adjust frequency based on your hair type—fine or oily hair may benefit from daily use, while dry or curly hair may prefer every other day.
Product Specifications
Brand: Nexxus | Form: Liquid | Hair Type: Color Treated | Scent: Fragranced | Size available: 13.5 oz / 400 ml | Item model: 605592110535 | ASIN: B000TGA2TE | Best Sellers Rank: #64 in 2-in-1 Shampoo & Conditioner sets.
Tips for Maintaining Color-Treated Hair
1. Use lukewarm water to wash; hot water fades color faster. 2. Limit washes to 2–3 times per week. 3. Apply a leave-in conditioner or heat protectant before styling. 4. Avoid chlorine and saltwater, or use a protective cap. 5. Incorporate a color-depositing treatment or gloss every few weeks to refresh shade.
Why This Shampoo is a Great Choice
Nexxus Color Assure Shampoo combines salon-quality protein infusion with gentle cleansing technology. It is free from sulfates, parabens, and phthalates, making it safe for sensitive scalps and chemically treated hair. The formula is designed to extend color vibrancy for up to 40 washes while replenishing nutrients lost during coloring. Many beauty enthusiasts and professional stylists recommend it as an affordable alternative to luxury shampoos. Whether you have highlights, balayage, or all-over color, this shampoo helps keep your hair looking freshly done.
My gentle dye-free formula nourishes strands while enhancing natural silver brilliance beautifully.
My dye-free formula gently cleanses while protecting delicate strands, unlocking brilliant silver shine, boosting my confidence and leaving hair refreshed.
My coarse hair instantly smooths thanks to this efficient formula that saves money daily.
I love how this concentrated cleanser effortlessly smooths my coarse strands while creating abundant lather from minimal product, saving money.
I adore this mild formula because it thoroughly cleanses while preserving hydration.
I trust this gentle natural shampoo to thoroughly cleanse my hair while preserving moisture and delivering fresh, soft results daily.
I love this mild shampoo because it thoroughly cleans my hair naturally.
My daily wash transforms because this premium formula removes dirt effortlessly while providing lasting freshness and noticeably softer, healthier strands.
I recommend this professional shampoo because it strengthens strands while boosting growth.
I genuinely notice much stronger strands and noticeably faster hair growth using this scientifically crafted daily shampoo solution regularly today.
This amazing shampoo halted my shedding while promoting healthy new growth naturally.
This revolutionary formula drastically reduced my shedding while actively encouraging thicker regrowth and delivering a deeply satisfying, luxurious cleansing experience.
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Keeps scalp flake-free and itch-free with gentle daily wash.
I enjoy soft, clean, manageable hair with pleasant scent and healthy shine.
These large bottles last long, great value, my go-to dry shampoo.
My hair is now shiny, healthy, and full of body after using this perfect shampoo.
Gently cleans, adds shine, natural lime scent without fragrances.
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