I find this refreshing shampoo has fruity scent, lightweight, perfect daily use.

2026-07-11 Shampoo reviews Categroy：Men's Views：6

I enjoy this refreshing shampoo's fruity scent and lightweight feel; perfect for daily clean, fresh, soft hair.Product Detail

Fruity Refreshing Shampoo My Daily Essential

This is a review from Amazon.com about product:

MOEV ANNURCATIN Shampoo | Korean Apple Hair Care for Strength and Volume in Thinning Hair | Adds Lift | Paraben-Free | Suitable for All Hair Types (10.14 fl.oz, Apple & Freesia)

Fruity Refreshing Shampoo My Daily Essential

The shampoo is refreshing and has some fruity smell. Not too heavy and good to use every day. Just I personally like pump bottles with larger container.

What Makes This Shampoo Refreshing and Effective?

The MOEV ANNURCATIN Shampoo is formulated with natural Annurca Apple Extract, biotin, and 22 amino acids to promote hair growth and volume. The refreshing sensation comes from the lightweight, non-greasy base that cleanses without stripping moisture. The fruity scent—a blend of apple and freesia—adds an uplifting aromatherapy element to your daily routine. Many users, including myself, appreciate how the shampoo lathers well and rinses easily, leaving hair feeling clean, soft, and revitalized. Its daily-use compatibility is due to the balanced pH and gentle surfactants that maintain scalp health while providing a deep yet gentle clean.

The Power of Annurca Apple Extract for Hair Growth

Annurca Apple Extract (20,000 ppm) is the star ingredient—a polyphenol-rich compound clinically studied to stimulate hair follicles and extend the anagen (growth) phase. Originating from the Campania region of Italy, this apple variety has been shown to increase hair density and reduce shedding when applied topically. In this shampoo, the extract works synergistically with other nutrients to strengthen the hair shaft from within, preventing breakage and promoting fuller-looking hair. The natural antioxidants also protect against environmental stressors, keeping the scalp environment optimal for growth.

Biotin and Amino Acids: Strengthening from Roots

Biotin (Vitamin B7) is a well-known keratin builder. It improves the infrastructure of hair proteins, making strands more resilient to damage. The inclusion of 22 amino acids—including essential ones like lysine, methionine, and cysteine—provides the building blocks for collagen and keratin synthesis. This combination repairs damaged cuticles, reduces frizz, and adds noticeable volume over time. For those with fine or thinning hair, the lightweight formula ensures no greasy residue, making it suitable for daily styling without weighing hair down.

Why This Shampoo Is Lightweight and Perfect for Daily Use

User feedback consistently highlights the shampoo's "not too heavy" texture. This is achieved through a water-based, sulfate-free formulation that uses mild cleansing agents like cocamidopropyl betaine. The absence of heavy silicones or mineral oils means the hair retains its natural bounce and moisture balance. Whether you have straight, wavy, or curly hair, the shampoo rinses cleanly and leaves the scalp feeling refreshed. The fruity scent lingers subtly, offering a pleasant sensory experience throughout the day.

User Experience: Fruity Scent and Soft Hair

Customers rave about the divine scent—a clean, fruity apple and freesia fragrance that isn't overpowering. Many report that after using this shampoo, their hair feels at least 50% softer, with reduced tangles and improved manageability. The generous lather makes application easy, and the rinse-off leaves no sticky film. Consistent daily use, as noted in reviews, helps maintain scalp health and may contribute to reduced hair fall over time. The product has earned a 4.2-star rating from 127 reviews, with praise for its effectiveness and gentleness.

Packaging Preference: Pump Bottle vs. Current Design

Some users, like the reviewer, prefer larger pump bottles for convenience and eco-friendliness. The current packaging is a standard 13.12-ounce squeeze bottle (5.87 x 2.72 x 2.68 inches). While pump bottles can reduce waste and make dispensing easier, especially in the shower, the existing design is compact and travel-friendly. The brand may consider offering a pump dispenser in the future to enhance user experience. Despite this minor preference, the product's quality and results make it a worthwhile choice for daily hair care.

How to Get the Best Results from This Shampoo

For optimal volume and growth, use a quarter-sized amount, massage into a wet scalp for 1–2 minutes, then rinse thoroughly. Follow with a conditioner or leave-in treatment if desired. For best results, pair with the MOEV ANNURCATIN Conditioner, which also contains Annurca Apple Extract and biotin. Consistent use (daily or every other day) over 4–6 weeks may lead to visible improvements in hair thickness and softness. Store in a cool, dry place to preserve the active ingredients. This shampoo is suitable for all hair types, including color-treated and chemically processed hair.