Leaves my hair whiter and brighter without dryness

2026-07-29 Shampoo reviews Categroy：Women's Views：77

I finally found the perfect purple shampoo that tones my highlights ashen and keeps my color fresh without drying out my hair.Product Detail

My ultimate purple shampoo for ashy blonde hair

This is a review from Amazon.com about product:

Moroccanoil Blonde Perfecting Purple Shampoo

My ultimate purple shampoo for ashy blonde hair

After trying soooooo many purple shampoos, this is IT! I have purchased it multiple times. I leave it in for about 5 minutes while I shower. It lathers up really well, and gives you that whiter look. Be sure to mix it in good, and wash it all out. I use it once every few weeks. It lasts. I've never had a bottle leak either.

What Is a Purple Shampoo and How Does It Work?

Purple shampoo is specially formulated for blonde, silver, or gray hair to neutralize unwanted warm tones, such as yellow or brassy hues. The purple pigment in the shampoo works on the color wheel principle—purple is opposite yellow, so it cancels out yellowish tones, leaving hair looking cooler, brighter, and more ashen. Moroccanoil's version is designed for color-treated hair, which means it is gentle enough to use on dyed blondes without stripping the color.

Why This Moroccanoil Purple Shampoo Stands Out

Based on customer feedback, this shampoo is highly effective at toning blonde hair, particularly making highlights ashen and maintaining color freshness. Many users, like the one in the review, have tried numerous purple shampoos and found this one to be the best. The key benefits include:

Important Considerations for Using Purple Shampoo

To get the best results, follow these tips:

Product Specifications and Features

The Moroccanoil Purple Shampoo (often referred to as the “Blonde Perfector” or “Toning Shampoo”) comes in a liquid form. Key details from the product listing:

How to Incorporate Into Your Hair Care Routine

For best results, use Moroccanoil Purple Shampoo as a weekly or bi-weekly treatment. Here's a simple routine:

Common Questions Answered

Q: Will this shampoo dry out my hair?
A: It depends on your hair type. Many users with normal to oily hair find it non-drying, while those with very dry or damaged hair may need extra conditioning. The inclusion of argan oil helps mitigate dryness, but always follow with a good conditioner.

Q: How often should I use it?
A: Once every 1–3 weeks, as needed. Overuse can lead to purple or blue tints. Start with once a week and adjust.

Q: Is it safe for colored hair?
A: Yes, it is specifically formulated for color-treated hair and is gentle enough to use on highlights, balayage, and full color.

Q: Does it have a strong chemical smell?
A: No, it has the iconic Moroccanoil Originale scent, which is described as fresh, floral, and slightly woody – not chemical.

Final Verdict

Moroccanoil Purple Shampoo is a top-tier choice for anyone with blonde, silver, or gray hair looking to combat brassiness and maintain a cool, ash tone. The reviewer's experience of “this is IT” after trying many other purple shampoos echoes the sentiment of thousands of satisfied customers. Despite a higher price point compared to drugstore brands, the effective toning, pleasant scent, and long-lasting results make it a worthwhile investment for salon-quality hair at home.