My hair feels incredibly soft and shiny after using Davines OI shampoo.
Davines OI shampoo makes my hair incredibly soft and shiny, and it helped my dry, dyed hair grow healthier, with a gorgeous scent.Product Detail

This is a review from Amazon.com about product:
Davines OI Nourishing Shampoo for All Hair Types, Adds Silky-Smooth Shine & Volume, Softens And Restores Chemically Treated Hair

The first time I tried this product was when I bought it from the hair salon because I was so tired of trying store brand shampoos and conditioners. I’ve literally tried it all y’all. Every store brand, hairatage, Monat, Maui. You name it. I SWEAR on everything I own that this is truly the BEST brand I ever used in my hair. My hair looked very very dry before. I dye my hair black every month and still I’ve never had my hair as soft as it is now. I know dying your hair (without bleaching) adds proteins and does make your hair soft but I would notice my hair feeling a bit more dry and brittle a few days later. But this truly has helped my hair stay soft and look really shiny. It truly has helped my hair grow as well.
I use their shampoo, conditioner, hair softener water, and oil. You HAVE to use this product. Especially if you suffered from dry hair the way I did! I’m obsessed! This is a genuine and honest review. And I truly don’t take the time to review products lol but I had to give credit where credit is due!
Product Overview
The Davines OI Liquid Shampoo (item model 8004608247630) is a best-selling hair care product with 7,764 ratings and an average of 4.5 stars. It comes in a 10.56-ounce bottle, sized 2.36 x 2.36 x 5.71 inches, and features the Signature OI Scent, a warm, slightly sweet fragrance inspired by precious oils. The formula is designed for all hair types, but users with dry, color-treated hair often report excellent results.
Key Ingredients and Benefits
The OI line is known for its blend of Roucou oil (from annatto seeds) and other nourishing ingredients. Roucou oil is rich in beta-carotene and antioxidants, helping to protect hair from environmental damage while adding shine and softness. Customers frequently note that this shampoo improves hair texture, reduces dryness, and enhances natural luster. Unlike many drugstore brands, Davines focuses on sustainable, salon-quality formulations without harsh sulfates or parabens.
User Experience and Results
One long-time user shared how this shampoo transformed her hair: she had tried every store brand (Herbal Essences, Monat, Maui, etc.) but found her dyed black hair still dry and brittle days after coloring. After switching to Davines OI shampoo, conditioner, hair softener water, and oil, her hair became remarkably soft, shiny, and even grew longer. She emphasizes that the product helps maintain moisture without weighing hair down, and the scent is divine. Many other reviews echo these sentiments—praising the product for everyday use, improved scalp health, and gorgeous shine.
Drying Effects: Mixed Opinions Explained
While the majority find the shampoo moisturizing, some customers report it can be drying. This contradiction likely depends on hair type and usage. Those with very dry or damaged hair may benefit from pairing the shampoo with the matching OI conditioner or oil. The shampoo itself is a gentle cleanser, but if used too frequently without conditioner, it might strip natural oils. The user featured in this review had success using the full system, not just the shampoo alone.
Value for Money
At $43.00 (current price may vary), the Davines OI Shampoo is positioned as a premium product. Some find it worth the cost due to the visible improvements in hair softness and health; others consider it expensive for the size. Given its high customer satisfaction rate and #96 ranking in Hair Shampoo on Amazon, many beauty enthusiasts consider it a worthwhile investment for salon-quality results at home.
Usage Tips for Best Results
For optimal performance, apply a small amount to wet hair, lather gently, and rinse thoroughly. Follow with OI Conditioner from mid-lengths to ends. For extra hydration, use the OI Hair Softener Water as a leave-in mist, and seal with OI Oil. This routine helps combat dryness, reduces frizz, and promotes shine—especially for color-treated or chemically processed hair.
Conclusion
The Davines OI Shampoo excels in delivering softness, shine, and improved hair health, backed by thousands of positive reviews. While price and drying effects are subjective, the majority of users—including the reviewer here—experience transformative results. For anyone struggling with dry, brittle hair, this product is a top recommendation.
This amazing shampoo halted my shedding while promoting healthy new growth naturally.
This revolutionary formula drastically reduced my shedding while actively encouraging thicker regrowth and delivering a deeply satisfying, luxurious cleansing experience.
I love this gentle purple formula that safely neutralizes unwanted brass tones.
I personally trust this gentle purple shampoo to safely cancel brass while keeping my sensitive scalp calm during every wash.
I enjoy its pleasant aroma and efficient cleansing with minimal product usage.
I treasure this aromatic shampoo because it produces thick lather from tiny amounts, effectively saving resources while leaving strands refreshed
I love how this bottle suits gym trips and tames dry flakes.
I picked this sturdy bottle for gym sessions since it effectively treats flakes, washes away sweat, and yields soft strands.
I experienced stronger strands and noticeably less shedding within a single week.
I discovered a fantastic shampoo that dramatically reduces daily shedding while deeply protecting fragile hair strands throughout every gentle wash.
My scalp finally felt refreshed after using this amazing tingling formula daily.
I use this soothing shampoo daily to always calm my itchy scalp while leaving my strands soft and freshly clean.
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