This purple shampoo outperforms others and doesn't leave my platinum hair purple.

2026-05-04 Shampoo reviews Categroy：Men's Views：113

I highly recommend this purple shampoo as it outshines competitors, avoids purple stains on platinum hair, and is truly underrated for its effectiveness.

This is a review from Amazon.com about product:

TRUSS Purple Shampoo & Toner for Blonde Hair - Blond Shampoo for Bleached, Gray, Highlighted & Brassy Hair - Restore Strength, Shine & Elasticity - Hydrating Daily Color Protection (10.14 Fl Oz)

I Love This Underrated Purple Shampoo For Platinum Hair

This is the best purple shampoo I’ve ever used. It blows away all competition: Clairol shimmer lights, and even Joico which is significantly more expensive. Best part? It doesn’t leave my platinum hair purple like Joico does. Super underrated shampoo!

Shampoo Basics & Tips

What is Purple Shampoo?

Purple shampoo is a toning product designed for blonde, silver, or platinum hair to neutralize unwanted yellow or brassy tones. It contains violet pigments that counterbalance yellow hues on the color wheel, resulting in a cooler, brighter appearance. This is especially useful for chemically treated hair, which tends to develop brassiness over time due to environmental factors like sun exposure or washing.

Why Doesn't This Shampoo Leave Hair Purple?

Some purple shampoos can deposit too much pigment, leading to a purple or gray tint on light hair. This product likely has a balanced formula with controlled pigment levels, ensuring it tones without over-saturating. Factors like application time, hair porosity, and product quality play a role; for instance, highly porous hair may absorb more color, but this shampoo avoids that issue, making it ideal for daily or frequent use without risk of discoloration.

Comparing Purple Shampoo Brands

In the review, Clairol Shimmer Lights and Joico are mentioned as competitors. Clairol is often budget-friendly but may vary in consistency, while Joico is pricier and known for intense toning that can sometimes over-deposit purple. This shampoo stands out by providing effective toning without the drawbacks, such as excessive coloring or high cost. When choosing a purple shampoo, consider your hair's needs: lighter shades benefit from gentle formulas, while darker blondes might need stronger toners.

Tips for Using Purple Shampoo

To maximize benefits, use purple shampoo once or twice a week, depending on your hair's brassiness. Apply it to wet hair, leave it on for 3-5 minutes (longer for more toning, but avoid over-processing), and rinse thoroughly. Always follow with conditioner to maintain moisture, as toning shampoos can be drying. For platinum hair, test a small section first to ensure no unwanted color buildup. Regular use helps maintain vibrancy between salon visits.

Common Questions About Purple Shampoo

Many users wonder if purple shampoo works on all hair colors—it's best for light shades like blonde, gray, or bleached hair. Dark hair may not show results. Overuse can lead to purple tones, so adjust frequency based on your hair's response. Additionally, purple shampoo isn't a substitute for dye; it's a maintenance tool. For damaged hair, look for variants with nourishing ingredients like keratin or argan oil to prevent dryness. Storing it in a cool place preserves its efficacy.