This purple shampoo outperforms others and doesn't leave my platinum hair purple.
I highly recommend this purple shampoo as it outshines competitors, avoids purple stains on platinum hair, and is truly underrated for its effectiveness.
This is a review from Amazon.com about product:
TRUSS Purple Shampoo & Toner for Blonde Hair - Blond Shampoo for Bleached, Gray, Highlighted & Brassy Hair - Restore Strength, Shine & Elasticity - Hydrating Daily Color Protection (10.14 Fl Oz)

This is the best purple shampoo I’ve ever used. It blows away all competition: Clairol shimmer lights, and even Joico which is significantly more expensive. Best part? It doesn’t leave my platinum hair purple like Joico does. Super underrated shampoo!
Shampoo Basics & Tips
What is Purple Shampoo?
Purple shampoo is a toning product designed for blonde, silver, or platinum hair to neutralize unwanted yellow or brassy tones. It contains violet pigments that counterbalance yellow hues on the color wheel, resulting in a cooler, brighter appearance. This is especially useful for chemically treated hair, which tends to develop brassiness over time due to environmental factors like sun exposure or washing.
Why Doesn't This Shampoo Leave Hair Purple?
Some purple shampoos can deposit too much pigment, leading to a purple or gray tint on light hair. This product likely has a balanced formula with controlled pigment levels, ensuring it tones without over-saturating. Factors like application time, hair porosity, and product quality play a role; for instance, highly porous hair may absorb more color, but this shampoo avoids that issue, making it ideal for daily or frequent use without risk of discoloration.
Comparing Purple Shampoo Brands
In the review, Clairol Shimmer Lights and Joico are mentioned as competitors. Clairol is often budget-friendly but may vary in consistency, while Joico is pricier and known for intense toning that can sometimes over-deposit purple. This shampoo stands out by providing effective toning without the drawbacks, such as excessive coloring or high cost. When choosing a purple shampoo, consider your hair's needs: lighter shades benefit from gentle formulas, while darker blondes might need stronger toners.
Tips for Using Purple Shampoo
To maximize benefits, use purple shampoo once or twice a week, depending on your hair's brassiness. Apply it to wet hair, leave it on for 3-5 minutes (longer for more toning, but avoid over-processing), and rinse thoroughly. Always follow with conditioner to maintain moisture, as toning shampoos can be drying. For platinum hair, test a small section first to ensure no unwanted color buildup. Regular use helps maintain vibrancy between salon visits.
Common Questions About Purple Shampoo
Many users wonder if purple shampoo works on all hair colors—it's best for light shades like blonde, gray, or bleached hair. Dark hair may not show results. Overuse can lead to purple tones, so adjust frequency based on your hair's response. Additionally, purple shampoo isn't a substitute for dye; it's a maintenance tool. For damaged hair, look for variants with nourishing ingredients like keratin or argan oil to prevent dryness. Storing it in a cool place preserves its efficacy.
This shampoo soothes my scalp, preserves hair color, and might combat thinning hair naturally.
This shampoo calms my persistent scalp itch, maintains vibrant hair color integrity, and could address hair thinning concerns – all without harsh chemicals.
I revived my bleached hair to fuller volume and healthier texture with this repairing shampoo.
I transformed my damaged, bleached hair into fuller, voluminous locks with this healing shampoo—finally achieving healthy, revitalized hair naturally!
I love how this shampoo's gentle formula leaves my hair soft and fragrant without harsh chemicals.
After trying this shampoo, I'm impressed by its balancing act: a luxurious spa-like fragrance paired with a gentle, nourishing formula that leaves hair soft and healthy-looking.
This shampoo healed my painful scalp, reduced breakouts, and rinsed odor-free – finally found relief!
As someone with scalpne, psoriasis, and combination oiliness/dryness, this shampoo eliminated shower-induced pimples, calmed inflammation, and left no residual smell – my permanent solution!
This nourishing shampoo leaves my dry hair soft, manageable, and smelling amazing—worth every penny!
This luxurious shampoo deeply nourishes my dry hair, leaving it soft, full, and easy to manage. The heavenly scent and long-lasting formula make it worth every penny!
This shampoo preserves my dyed hair's vibrancy while offering rich lather and balanced moisture without oiliness.
This color-protecting shampoo lathers generously, smells divine, and maintains my hair's ideal moisture level—no dryness or oiliness—while keeping dyed strands brilliantly vibrant for weeks.
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My hair is stronger, shinier, and less staticy with this shampoo
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