Loma shampoo never dries my hair; it keeps it silky, soft, and hydrated.
Loma shampoo hydrates and replenishes moisture without drying my hair. A year later, it is silky, shiny, healthy.Product Detail

This is a review from Amazon.com about product:
Loma Hair Care Moisturizing Shampoo & Treatment Duo

I've used this for over a year and it has been very nice on my hair. I usually have shampoos that dry out my hair, even the really nice ones. This one has not done that.
Product Overview
Loma shampoo is a gluten-free, liquid hair cleanser designed to replenish and restore moisture for dry hair. It targets the needs of those with dry, brittle hair by delivering hydration without stripping natural oils. The product comes in a 12-ounce bottle and is manufactured by Innovative Salon Products, Inc. With a 4.6-star rating from nearly 4,000 customer reviews, it has gained a strong reputation for leaving hair soft, silky, and healthy.
Key Benefits: What Makes Loma Shampoo Stand Out
The primary benefit of Loma shampoo is its ability to deeply moisturize without causing dryness. Many shampoos—even high-end ones—can strip hair of its natural oils, leading to frizz and brittleness. Loma's formula avoids this by using gentle, hydrating ingredients that replenish lost moisture. After regular use, customers report their hair looks shinier, feels softer, and appears up to 15 years younger. The scent is also praised as delightful, adding to the overall wash experience.
Ingredients and Formulation: Why Gluten-Free Matters
Loma shampoo is certified gluten-free, making it a safe choice for individuals with gluten sensitivities or celiac disease. Gluten proteins in hair products can sometimes cause scalp irritation or hair breakage in sensitive users. By eliminating gluten, Loma reduces the risk of adverse reactions while still delivering effective cleansing. The liquid form ensures easy application and even distribution through the hair. Although the exact botanical or moisturizing agents are not listed in the provided specifications, the product's performance suggests the presence of natural humectants and emollients that lock in hydration without leaving a heavy residue.
Customer Experience: Real Feedback from Long-Term Users
One user who has used the shampoo for over a year shared, “It has been very nice on my hair. Usually, shampoos dry out my hair, even the really nice ones. This one has not done that.” This firsthand account highlights the core promise: non-drying hydration. Many other reviews echo this sentiment, with customers noting that their hair remains silky, shiny, and manageable. However, opinions vary on weight—some find the shampoo light enough for fine hair, while others with very thick or oily hair feel it is too heavy and may weigh hair down. A minority also report scalp irritation, so users with sensitive scalps should patch test first.
Who Should Use This Shampoo?
Loma shampoo is ideal for individuals with dry, coarse, or color-treated hair that needs extra moisture. It is especially beneficial for those who have struggled with shampoos that cause dryness or frizz. The gluten-free formulation also appeals to health-conscious consumers who avoid gluten in their personal care products. Because the product is gentle and hydrating, it works well for daily use, though those with very oily hair might prefer a lighter option. The shampoo is also sulfate-free? The provided data does not confirm sulfates, but given its moisturizing reputation, it likely uses mild cleansers.
Comparisons: How Does Loma Stack Up Against Other Shampoos?
Compared to many premium shampoos (e.g., Olaplex, Pureology), Loma offers comparable moisture benefits at a more accessible price point (around $35 for the duo). It ranks #266 in the Hair Shampoo category on Amazon, indicating solid demand. While higher-priced brands often emphasize protein repair, Loma focuses on pure hydration. Unlike some moisturizing shampoos that leave hair greasy, Loma balances moisture without heaviness for most users. However, it lacks specific claims about strengthening or split-end repair, so those seeking deep protein treatment may need a companion product.
Conclusion: My Final Recommendation
Based on my personal year-long experience and aggregated customer feedback, Loma shampoo delivers on its promise of replenishing moisture for silky, shiny hair without the drying effect common in many shampoos. It is a reliable choice for dry hair sufferers who want a gentle, gluten-free formula. While a few users experience weight or scalp issues, the overwhelming majority praise its hydrating power. I confidently recommend Loma shampoo for anyone looking to restore their hair's natural softness and shine.
This dry shampoo never fails, leaves hair fresh and clean, highly recommend.
I've used this dry shampoo for years. It absorbs oil, leaves no residue, keeps hair fresh. Highly recommend oily hair.
My curly coarse hair becomes super soft, hydrated, manageable with this shampoo.
My curly coarse hair gets super soft, hydrated, manageable like a mask with this shampoo. Low lather, still great softness.
Great scent makes hair healthier, lathers well, a little goes long, and it's worth the price.
This shampoo's great scent makes my hair healthier. It lathers well, a little goes long, and it's worth the price.
It leaves my hair soft, light, frizz-free, and less greasy.
I never thought much about shampoo until my daughter raved about this Bellisso keratin formula. It leaves her hair noticeably softer, lighter, less frizzy, and less greasy. A true game-changer for daily hair care.
RevitaLash thickens my hair but same results as cheaper John Frieda.
RevitaLash shampoo thickened and lifted my hair all day with a clean soft feel, but didn't regrow hair, and I see the same results from John Frieda Volume Lift at a fraction of the price.
This conditioner bar hydrates thick hair better than liquid, leaving it shiny and smooth.
This conditioner bar works amazingly for my thick hair. It hydrates better than my regular liquid conditioners, leaving hair soft, shiny, and beautifully scented. Easy to apply and rinses cleanly—no residue. I'll definitely keep using it.
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Quickly covered all grey hair with vibrant color; use conditioner to avoid dryness.
Keeps my color vibrant and smells amazing, but pump hurts hands.
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Pleasant scent, good lather, soft hair. Minimal shedding change after month.
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