Restores dry bleached hair to silky smoothness; gentle sulfate-free formula works wonders.
This sulfate-free, plant-based shampoo saved my bleached and dyed hair from straw-like dryness. Infused with Murumuru butter, rose, and coconut oil, it gently cleanses while restoring moisture and shine. Although the creamy scent isn't my favorite, the reProduct Detail

This is a review from Amazon.com about product:
Love Beauty and Planet Blooming Color Sulfate-Free Shampoo Murumuru Butter & Rose, for Color Treated Hair Vegan, Paraben-free, Silicone-free, Cruelty-free 32.3 oz

I personally don't like the smell, it's creamy kind of like dove shampoo. I do love the product though! I got my hair bleached and dyed recently. It was super dry like straw but after using this shampoo my hair felt like silk. It was like I never even got it done. I would highly recommend, especially if you do stuff to your hair like bleach or color.
Why I Recommend This Shampoo for Bleached or Color-Treated Hair
If you've ever bleached your hair, you know the struggle: dry, brittle strands that feel like straw. I experienced that after my recent bleach-and-dye session. That's when I discovered Love Beauty and Planet Blooming Color Murumuru Butter & Rose Sulfate Free Shampoo. Within just a few washes, my hair transformed from rough to silky smooth. It felt like I never even got it bleached. The key? A sulfate-free, plant-based formula that's gentle yet effective.
What Makes This Shampoo Special?
My Personal Experience
I'll be honest: the scent isn't my favorite. It's creamy, similar to Dove shampoo, but not unpleasant—just not what I expected from a rose product. However, the performance more than makes up for it. After just one use, my hair felt noticeably softer. Over a week, the silkiness became permanent. My color stayed bright, and my hair had a beautiful shine. No more straw-like texture!
Who Is It For?
This shampoo is a game-changer for anyone with:
Understanding the Key Ingredients
Murumuru Butter: Derived from the Murumuru palm tree seeds in the Amazon, this butter is rich in fatty acids, vitamins, and minerals. It deeply hydrates and helps repair damaged hair cuticles, making hair softer and more elastic.
Bulgarian Rose Petals: Handpicked and known for their sweet floral aroma. In hair care, rose petals provide antioxidants that protect color and add a natural, healthy glow.
Coconut Oil: A classic natural moisturizer that penetrates the hair shaft to reduce protein loss. It strengthens hair and adds shine without weighing it down.
Tips for Best Results
Comparing to Other Sulfate-Free Shampoos
Many sulfate-free shampoos don't lather well or leave hair feeling dirty. This one creates a rich, creamy lather (hence the Dove comparison) that cleanses thoroughly while keeping hair soft. Unlike some color-safe shampoos that can be drying, this formula strikes a balance—moisturizing but not heavy. Mixed reviews about moisture and color retention suggest that results can vary by hair type. For my bleached hair, it worked perfectly.
Final Thoughts
If you've done any chemical processing to your hair—bleach, color, perm—this shampoo is worth trying. It's gentle, effective, and leaves hair feeling like silk. The scent might not be for everyone, but the results speak for themselves. Plus, the brand's commitment to using natural, sustainably sourced ingredients and their cruelty-free status make me feel good about my purchase.
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