I prevent blonde fading and maintain salon-fresh hair using this shampoo and conditioner.
As a blonde, I love how this shampoo and conditioner lock in color vibrancy, prevent fading between salon visits, and deliver gorgeous results with gentle every-other-day cleansing.
This is a review from Amazon.com about product:
TRUSS Blond Shampoo - Violet Purple Shampoo For Blonde, Bleached & Gray Hair - Intensive Moisture, Toning Shampoo for Bleached, Highlighted or Gray Hair - Controls Brassiness & Yellow or Orange Tones (I0101791)

I love this shampoo and conditioner of the same brand my blond color does NOT fade it stays as when I get it done . I wash it every other day and my hair looks wonderful.
Shampoo Basics & Tips
Why Blonde Hair Fades
Blonde hair is prone to fading due to its porous structure, which allows color molecules to wash out faster. Factors like UV exposure, hard water minerals, and harsh sulfates accelerate this process. Color-protecting shampoos combat this with low pH formulas and antioxidants that seal the hair cuticle, trapping dye molecules inside.
How Color-Lock Technology Works
Specialized shampoos for blonde hair use violet pigments to neutralize brassy tones while forming a protective shield around each strand. Ingredients like UV filters (e.g., ethylhexyl methoxycinnamate) prevent sun damage, and proteins (e.g., hydrolyzed keratin) repair cuticle gaps. This dual action maintains cool-toned vibrancy and prevents fading.
Benefits of Shampoo-Conditioner Synergy
Using matching shampoo and conditioner ensures ingredient compatibility. The shampoo gently cleanses without stripping color, while the conditioner deposits moisturizers (e.g., panthenol) and silicones (e.g., dimethicone) that smooth the hair shaft. This reduces friction during washing – a major cause of color loss – and enhances shine.
Optimal Washing Frequency for Color-Treated Hair
Washing every other day (as mentioned in the review) minimizes color-stripping. Over-washing removes natural oils that protect dyed hair, while under-washing allows product buildup that dulls color. Use lukewarm water and sulfate-free formulas to preserve vibrancy. Always follow with cold rinses to tighten cuticles.
Salon-Fresh Maintenance Tips
Extend salon results with weekly detox shampoos to remove mineral deposits, and purple conditioners for toning. Avoid heat tools above 350°F, and use heat protectants. For blondes, bond-building treatments (with proteins like cystine) repair damage from bleaching, preventing breakage that makes color appear faded.
FAQs: Color-Safe Hair Care
Can I use regular shampoo on blonde hair? No – standard shampoos contain sulfates that strip color. Always choose sulfate-free, color-protecting formulas.
How often should I tone blonde hair? Use toning shampoo 1-2 weekly to neutralize brassiness without over-drying.
Why does hard water affect blonde hair? Minerals like copper and iron oxidize, causing discoloration. Install a shower filter if needed.
I used this shampoo to cool my warm highlights, achieving instant tone correction and better skin appearance.
My salon highlights were too warm and pink-toned, but one use of this shampoo and conditioner cooled them down immediately, giving me instant improvement and a perfect match for my skin tone.
I love how this shampoo controls oily hair effectively and keeps it fresh daily.
This shampoo is perfect for oily hair; I am so happy it works great and was suggested by my hairdresser for long-lasting freshness.
I enjoy the rich lather and clean hair, despite medicinal scent and minor leak.
I truly appreciate the excellent lather and thorough cleaning this shampoo provides, even though the medicinal aroma may not suit everyone and the cap leaks a bit in the shower.
I like Method's conditioner for moisture, but the scent is too strong.
Method's conditioner moisturizes my hair well and I support their values, but the overpowering floral scent reduces my satisfaction.
I love how this sulfate-free shampoo cleared my scalp and smells amazing after one wash.
I switched to this sulfate-free shampoo to clear my scalp, and after one use, it already feels better with a fantastic smell that I adore for daily hair care.
I love how this shampoo eliminated my dandruff and itching, leaving my scalp clean and healthy for everyday use.
This shampoo completely solved my dandruff and itching issues, works on both bald and grown hair, lathers nicely, and is very affordable, making it a reliable choice for daily care.
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This leave-in conditioner keeps my hair in place with a natural matte finish.
I love this gentle shampoo for my permed hair; it keeps curls perfect and saves money.
I achieved amazing hair results using this shampoo and masque with a fantastic scent.
I repurchased this shampoo for its great lather and soft hair feel.
I used Nizoral shampoo weekly and it cured my dandruff without dryness.
I love how this shampoo lathers well and lasts a month, but it's costly for large families.
With this shampoo, my hair is soft and manageable after gentle cleaning.
I love how this shampoo keeps my hair healthy and promotes regrowth with tea tree oil benefits.
I use this shampoo to clean my scalp and control dandruff, but it strips my curly hair.
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