I prevent blonde fading and maintain salon-fresh hair using this shampoo and conditioner.

2026-02-27 Shampoo reviews Categroy：Men's Views：113

As a blonde, I love how this shampoo and conditioner lock in color vibrancy, prevent fading between salon visits, and deliver gorgeous results with gentle every-other-day cleansing.

This is a review from Amazon.com about product:

TRUSS Blond Shampoo - Violet Purple Shampoo For Blonde, Bleached & Gray Hair - Intensive Moisture, Toning Shampoo for Bleached, Highlighted or Gray Hair - Controls Brassiness & Yellow or Orange Tones (I0101791)

My Blonde Stays Vibrant with This Shampoo!

I love this shampoo and conditioner of the same brand my blond color does NOT fade it stays as when I get it done . I wash it every other day and my hair looks wonderful.

Shampoo Basics & Tips

Why Blonde Hair Fades

Blonde hair is prone to fading due to its porous structure, which allows color molecules to wash out faster. Factors like UV exposure, hard water minerals, and harsh sulfates accelerate this process. Color-protecting shampoos combat this with low pH formulas and antioxidants that seal the hair cuticle, trapping dye molecules inside.

How Color-Lock Technology Works

Specialized shampoos for blonde hair use violet pigments to neutralize brassy tones while forming a protective shield around each strand. Ingredients like UV filters (e.g., ethylhexyl methoxycinnamate) prevent sun damage, and proteins (e.g., hydrolyzed keratin) repair cuticle gaps. This dual action maintains cool-toned vibrancy and prevents fading.

Benefits of Shampoo-Conditioner Synergy

Using matching shampoo and conditioner ensures ingredient compatibility. The shampoo gently cleanses without stripping color, while the conditioner deposits moisturizers (e.g., panthenol) and silicones (e.g., dimethicone) that smooth the hair shaft. This reduces friction during washing – a major cause of color loss – and enhances shine.

Optimal Washing Frequency for Color-Treated Hair

Washing every other day (as mentioned in the review) minimizes color-stripping. Over-washing removes natural oils that protect dyed hair, while under-washing allows product buildup that dulls color. Use lukewarm water and sulfate-free formulas to preserve vibrancy. Always follow with cold rinses to tighten cuticles.

Salon-Fresh Maintenance Tips

Extend salon results with weekly detox shampoos to remove mineral deposits, and purple conditioners for toning. Avoid heat tools above 350°F, and use heat protectants. For blondes, bond-building treatments (with proteins like cystine) repair damage from bleaching, preventing breakage that makes color appear faded.

FAQs: Color-Safe Hair Care

Can I use regular shampoo on blonde hair? No – standard shampoos contain sulfates that strip color. Always choose sulfate-free, color-protecting formulas.
How often should I tone blonde hair? Use toning shampoo 1-2 weekly to neutralize brassiness without over-drying.
Why does hard water affect blonde hair? Minerals like copper and iron oxidize, causing discoloration. Install a shower filter if needed.