Keeps my color strong and hair soft.
This concentrated shampoo cleans effectively without stripping my color, and a small amount goes a long way.Product Detail

This is a review from Amazon.com about product:
Naturtint Color Care Shampoo for Color-Treated, Dry, or Normal Hair, Formulated to Retain Vibrancy without Parabens, Sodium Lauryl Sulfate or Sodium Laureth Sulfate

Naturtint Shampoo makes a difference to my hair that I can see and feel.
Very concentrated, a little bit foams up for a great job.
Why Naturtint Color Care Shampoo Stands Out
Based on the product description and customer feedback, Naturtint Color Care Shampoo is specifically formulated for color-treated, dry, and normal hair. It uses a plant-enriched, color-safe formula with 98.8% natural ingredients like Sunflower Seed Extract, Lemon Fruit Water, and Lavender Flower Water. These ingredients work together to preserve richness and vitality while leaving hair healthy, manageable, and gorgeous-looking. The shampoo is also free from parabens, synthetic fragrance, silicone, sodium lauryl sulfate, and sodium laureth sulfate, making it gentle enough for daily use on all hair types.
Key Benefits Backed by Customer Experiences
Customers consistently highlight that the shampoo is effective at cleaning and rinsing well, while also keeping color strong and preventing fading. The concentrated formula means a little goes a long way – even though the product is liquid, it lathers up nicely to get the job done. Many users report that their hair feels soft, though some have mixed opinions on softness. The scent is described as mild citrus by some and too perfumed by others (the product lists Citrus as the scent). Overall, it earns a high rating of 4.5 stars from nearly 900 reviews.
Understanding the "Concentrated" Claim
A concentrated shampoo means it contains a higher ratio of cleansing (surfactants) and active ingredients relative to water. As a result, you need less product per wash – just a small amount (e.g., a dime-sized drop) will foam up sufficiently to clean your entire head. This not only makes the bottle last longer but also reduces waste. Naturtint's formula is designed to be gentle yet effective, so even with less product, you get a rich lather that doesn't strip color.
Why It's Ideal for Color-Treated Hair
Color-treated hair is more porous and fragile than untreated hair. Harsh sulfates (like SLS and SLES) can open the cuticle and cause color molecules to wash out faster. Naturtint avoids these sulfates and instead uses milder cleansing agents derived from coconut or other natural sources. The pH-balanced formula helps close the cuticle, locking in color. Additionally, natural extracts like Sunflower Seed Extract contain antioxidants that protect against UV fading, while Lemon Fruit Water provides gentle clarifying without over-drying.
How It Compares to Regular Shampoos
Unlike regular shampoos that may contain silicones (which coat the hair and can build up), this formula is silicone-free. Silicones can weigh down color-treated hair and make it look dull over time. Naturtint's silicone-free approach ensures that nourishing ingredients actually penetrate the hair shaft. The lavender flower water adds a calming aroma and anti-inflammatory benefits for the scalp, making it suitable for sensitive scalps.
Tips for Best Results
To maximize color protection, use luke-warm water (hot water opens cuticles). Apply the shampoo only to the scalp and roots, letting the lather run through the ends. Follow with a conditioner or leave-in treatment for added moisture. Many customers pair it with Naturtint's color-safe conditioner for even better results. Since the shampoo is concentrated, start with a small amount and add more if needed – you'll likely find that less is more.
Who Should Use This Product
According to the brand, it's suitable for color-treated, dry, and normal hair. It's also vegan and cruelty-free. If you have chemically processed hair (dyed, bleached, or permed), this shampoo will help maintain the look and feel of fresh color. It's also a good choice for anyone looking to reduce chemical exposure, as it's free from parabens and synthetic fragrances. However, those who prefer a very strong fragrance may find the citrus scent mild; others may appreciate the subtle natural aroma.
Common Questions Answered
Is it safe for daily use? Yes, the gentle formula is designed for daily use on all hair types, including color-treated hair.
Does it help with hair growth or thickness? The product focuses on color protection and gentle cleansing; it does not claim to promote growth, but a healthy scalp can support healthy hair.
How long does a bottle last? Given the concentrated nature, a 12.63 oz bottle can last 2-3 months with regular use (depending on hair length and wash frequency).
Does it fade color? No, customers report it helps prevent fading and keeps color strong.
Final Verdict
Naturtint Color Care Shampoo delivers on its promise to protect color while leaving hair clean and manageable. The high concentration means you get more value per bottle, and the natural ingredient list gives peace of mind. With nearly 900 positive reviews and a 4.5-star rating, it's a reliable choice for anyone invested in maintaining vibrant, healthy-looking colored hair.
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