Moroccanoil purple shampoo toned my blonde hair, reduced brassiness, left it soft.

2026-08-24 Shampoo reviews Categroy：Women's Views：14

I love Moroccanoil purple shampoo; it toned my blonde hair, removed brassiness, and left soft ashen highlights and gorgeous scent.Product Detail

My Moroccanoil Purple Shampoo Stopped Brassy Blonde Hair

This is a review from Amazon.com about product:

Moroccanoil Blonde Perfecting Purple Shampoo

My Moroccanoil Purple Shampoo Stopped Brassy Blonde Hair

It smells so good and lather's up good in the shower when you wash your hair with it and your condition it afterward it’s a nice different tone. Feeling finished off with the oil treatment after. Works great for blonde hair.

My Moroccanoil Purple Shampoo Stopped Brassy Blonde Hair

When my blonde highlights started turning yellow, I knew I needed something more than regular shampoo. That is when I tried Moroccanoil purple shampoo. I was honestly surprised by how quickly it made my brassy blonde hair look ashen and cool-toned again. In this post, I want to explain what this product does, why it works, and how it can help anyone with blonde, color-treated, silver, or gray hair.

What Is Moroccanoil Purple Shampoo?

Moroccanoil purple shampoo is a violet-pigmented cleansing shampoo designed for blonde and color-treated hair. It is made by Moroccanoil Israel Ltd. The product listing shows a liquid shampoo in a container that measures 10.5 x 3 x 3 inches and weighs about 1 pound. That is a full-size bottle with enough product for regular toning at home. The formula is a classic purple toner shampoo: violet particles absorb, cancel, or neutralize brassy yellow and orange tones in blonde hair. When you use it regularly, it keeps your hair color fresh and prevents brassiness from building up between salon visits.

The product includes the Signature Fragrance Originale, which is the same fragrant identity used in many Moroccanoil products. It feels rich in the shower and spreads easily through damp hair. Many reviewers mention that it lathers up well, and I agree. This is an important feature because a good lather makes it easier to apply the purple pigments evenly across every strand, especially if you have thick hair or a lot of blonde highlights.

Why Is Moroccanoil Purple Shampoo Good for Blonde Highlights?

Moroccanoil purple shampoo works because of basic color theory. On the color wheel, purple is opposite yellow. When violet pigments sit on blonde hair, they cancel out the yellow, brassy, or orange undertones that appear over time. That is why this product is so effective at toning highlights. It does not strip color in the same way harsh bleach does; instead, it works on the surface of the hair to leave a softer, cooler, ashen tone. The result is soft, ashy highlights instead of warm, brassy strands.

In customer reviews, users often say that Moroccanoil purple shampoo "made my highlights ashen" and "reduced brassiness." Those two results are the main reason people buy this product. After I used it, my color-treated hair did not look yellow or orange in the mirror. It looked clean, cool, and salon-fresh. The product is suitable for all ages, according to the listing, so it can be used by teens and adults with blonde or gray hair.

Does Moroccanoil Purple Shampoo Dry Out Color-Treated Hair?

Purple shampoos are known for being a little drying because they contain cleansing agents and pigments. Reviewers have mixed opinions about Moroccanoil purple shampoo. Some customers say it does not dry out their hair. Others say it feels very drying. This is not surprising because hair type, water temperature, and how often you shampoo all matter.

What makes Moroccanoil purple shampoo different is the inclusion of argan oil, which is the brand's signature ingredient. Argan oil helps provide moisture, softness, and shine. That means you can enjoy the toning benefits of violet pigments while still keeping a little more flexibility and softness. If you have naturally dry or curly hair, you can reduce the risk of dryness by using a good conditioner afterward. I always pair it with a deep conditioner or a few drops of Moroccanoil Oil Treatment after washing.

The Scent, Lather, and Finish: What Reviewers Notice Most

I have used other toning shampoos that smell like chemicals and barely lather. Moroccanoil purple shampoo is different. It lathers up nicely in the shower, which helps you distribute the pigment evenly. It also feels gentle on colored hair. The review from one happy customer says, "It smells so good and lathers up good in the shower when you wash your hair with it and you condition it afterward it's a nice different tone." I think that summary captures exactly why this product is so popular: it combines performance with a pleasant sensorial experience.

The "nice different tone" mentioned in the review is the ashen, cool shade that purple shampoo leaves behind. That tone is exactly what many blonde women want, especially if they prefer an icy or sandy blonde look. After using Moroccanoil purple shampoo, the hair color looks fresher, more expensive, and less yellow.

How to Use Moroccanoil Purple Shampoo for Brassy Blonde Hair

For brassy blonde hair, I recommend using Moroccanoil purple shampoo one to three times per week, depending on your hair color and porosity. You do not need to use it every single day. Daily use may make very porous blonde hair feel drier or even produce a violet tint. Instead, let your hair color tell you when it needs another wash.

When you are ready, wet your hair thoroughly. Massage a small amount of Moroccanoil purple shampoo through your hair and let it sit for two to five minutes. This resting time gives the violet pigments time to cancel out the brassy tones. Then rinse well and follow with your favorite conditioner. Some people finish with a small amount of Moroccanoil Oil Treatment on damp hair to add shine and softness. The oil treatment also helps counteract any tightness from the wash.

Who Should Use Moroccanoil Purple Shampoo?

This shampoo is perfect for anyone with color-treated blonde hair. It is also helpful for women with dimensional highlights, balayage, platinum, or silver hair. Even if you have caramel highlights, you can use it on those lighter pieces to keep them from turning orange. The product is labeled for all ages and is made in a liquid form, so it is easy to pump or pour in the shower.

I also think Moroccanoil purple shampoo is a good option for anyone who wants to extend the time between salon toning appointments. Purple shampoo cannot replace a professional toner, but it can keep your color looking fresh longer. In that way, it saves you money, even though the retail price may seem high at first.

What Do Customer Reviews Say About This Product?

The product listing includes a customer rating of 4.5 stars from more than 10,416 ratings. It is ranked #6,861 in Beauty & Personal Care and #214 in Hair Shampoo. Many users confirm that it works great for blonde hair. Positive feedback focuses on the toning effect, the scent, and the softness of the hair after use. Some say it "made my highlights ashen" and "kept color fresh." These are exactly the claims that matter to blonde customers.

Criticism mainly focuses on two points: dryness and price. A few people say the shampoo is drying. Others say it is extremely expensive for the small tube size. In my experience, Moroccanoil purple shampoo is more expensive than drugstore purple shampoos, but the formula is highly concentrated. A little goes a long way. If you are considering it for the first time, start with a small tube and see how your hair responds. If you have a tendency to get dry hair, pair it with a moisturizing conditioner and an argan oil product.

My Final Thoughts After Using Moroccanoil Purple Shampoo

I was looking for a product that could stop my brassy blonde hair from ruining my fresh salon color. Moroccanoil purple shampoo delivered that result. After one wash, my highlights looked more ashen and even. After a few weeks, my color-treated hair stayed cleaner and needed less frequent toning. The gentle lather, signature scent, and argan oil benefits convinced me to keep it in my shower.

Would I recommend Moroccanoil purple shampoo? Yes, especially if you are tired of yellow, brassy hair and want a gentle weekly purple toning option. It is not the cheapest purple shampoo on the market, but it does its main job very well: keeping blonde hair bright, cool, and fresh. I have finally found a purple shampoo that makes my color-treated hair look like I just left the salon.

Tags： moroccanoil purple shampoo brassy blonde hair ashy highlights purple toner color treated hair

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