Despite formula change, OGX Thick & Full still cleans well and adds volume.
I really repurchased OGX Thick & Full. New formula changed but adds volume. Cleans well. Old better but still works.Product Detail
This is a review from Amazon.com about product:
OGX Thick & Full + Biotin & Collagen Volumizing Shampoo, Nutrient-Infused Hair Shampoo with Vitamin B7 Biotin Gives Hair Volume & Body for 72+ Hours, Sulfate-Free Surfactants, 13 fl. oz
Purchased this product, liked it and purchased again, straight from my purchase history.
The new bottle was very different than the first. It has new packaging which was indicated on the product page at time of purchase, and a new formula. The new bottle is a totally different shampoo. Absolutly everything is different; color, texture, viscosity, smell, lather, rinsability, and even the way your hair feels as the day goes on. It's a different product all together. I understand things change and I'm not opposed to that. I still like the new shampoo, but am unsure if I will purchase again as it was just an odd experience that almost feels like a bait snd switch. The previous product seemed to be a little higher quality. The new one is more reminicent of a 2.5 star hotel shampoo. If you really loved the old one, you may not like the new one. Better check your local store for stock of the old style. Still, I give it a 4 out of 5. It's shampoo, it smells OK, it gets my hair clean. The old formula would have been a 5.
Product Overview
OGX Thick & Full + Biotin & Collagen Volumizing Shampoo is designed to add volume, body, and texture to normal hair. The 13-fluid ounce bottle contains a nutrient-infused formula that claims to deliver 72+ hours of volume and healthy hair in just one wash. The shampoo features LipiPro Shield™ Technology, which provides 2x more protein and lipid protection to strengthen strands and prevent damage. It is formulated without sulfated surfactants, parabens, phthalates, microplastics, and dye. The scent blends bergamot, jasmine, and vanilla for an irresistible fragrance. This product is from OGX, a brand known for hair repair and volumizing solutions, and it is ranked #70 in Hair Shampoo on Amazon with 4.4 stars from over 8,920 ratings.
Key Features and Benefits
Volume and Texture: The formula is enriched with biotin (Vitamin B7) and collagen. Biotin helps strengthen hair and support growth, while collagen acts as a building block for healthy hair. Together, they create a volumizing effect that lasts for over 72 hours, giving hair a fuller and thicker appearance from the first wash.
Damage Repair: As the #1 Hair Repair Brand, OGX focuses on protecting hair from excessive loss of lipids and proteins, which can cause frizz and breakage. LipiPro Shield™ Technology reinforces the hair's protein and lipid barrier, resulting in more resilient and healthier hair over time.
Gentle Formula: The shampoo is free from harsh sulfates, parabens, phthalates, microplastic particles, and artificial dyes. This makes it suitable for daily use without stripping natural oils, even for those with sensitive scalps.
Pleasant Scent: The fragrance blend of bergamot, jasmine, and vanilla leaves hair smelling fresh and clean throughout the day, enhancing the overall washing experience.
Ingredients and Technology Explained
Biotin (Vitamin B7): A water-soluble vitamin that is essential for keratin production. It helps strengthen hair follicles, prevents thinning, and promotes healthy growth. Many users report less hair fall and improved thickness after consistent use.
Collagen: A structural protein that provides elasticity and strength to hair strands. When applied topically, collagen helps maintain the hair's natural moisture balance and reduces breakage, contributing to a smoother and fuller look.
LipiPro Shield™ Technology: This patented system combines protein and lipid molecules to form a protective barrier on the hair shaft. It locks in moisture and nutrients while shielding the hair from environmental stressors and heat styling. Studies indicate it offers 2x more protein and lipid protection compared to standard shampoos, leading to long-term repair.
Natural Extracts: The inclusion of bergamot, jasmine, and vanilla not only provides a pleasant aroma but also offers mild antioxidant properties that can soothe the scalp and improve hair health.
User Experience and Feedback
One verified buyer who repurchased the shampoo noted a significant difference between the old and new formulas. The new version had changes in color, texture, viscosity, smell, lather, rinsability, and even the way hair feels during the day. The user described the old formula as higher quality, comparable to premium shampoo, while the new formula felt more like a 2.5-star hotel shampoo. Despite these changes, the user still rated it 4 out of 5 because it gets hair clean, smells okay, and provides adequate volume. However, they expressed uncertainty about repurchasing again, as the experience felt almost like a bait and switch. This feedback highlights that product reformulations can affect user loyalty, even if the new version is acceptable.
Other customers generally praise the shampoo for making hair appear fuller, thicker, and silkier, though some report a slightly greasy feeling. The product's pleasant smell is frequently mentioned as a positive. The overall consensus is that OGX Thick & Full Shampoo is effective for volume and thickness, especially when used as part of the full Biotin & Collagen collection.
How to Use for Best Results
For optimal volume and texture, apply the shampoo to wet hair and massage into the scalp and strands. Leave it for a minute or two before rinsing thoroughly. For best results, pair with OGX Thick & Full + Biotin & Collagen Conditioner and the entire collection. Use regularly to maintain healthy, full-looking hair. The 72-hour volume claim works well for fine or limp hair types; those with very oily or thick hair may need to adjust frequency.
Conclusion
OGX Thick & Full + Biotin & Collagen Volumizing Shampoo delivers on its core promise of adding volume and body while incorporating science-backed ingredients. Despite some users noticing changes in the formula, the product still effectively cleans and boosts hair fullness. Its gentle formulation and pleasant scent make it a solid choice for daily hair care. Whether you are new to the brand or have been using it for years, understanding the technology and listening to real user experiences can help you decide if this shampoo meets your needs.
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