I love this gentle color-treated shampoo for shiny hair and vibrant purple.
I love using this gentle French color-treated shampoo; it keeps my purple hair vibrant, soft, shiny, and my scalp calm.Product Detail

This is a review from Amazon.com about product:
PHYTO Phytocolor Color

It’s not bad, but does not leave my hair as silky as other shampoos. It’s also too perfumey... it has an artificial perfume like scent. Ugh!
Why I Tried a Gentle Purple Shampoo for Color-Treated Hair
I have color-treated hair, so I am always looking for a gentle purple shampoo for color-treated hair that preserves my color without making my scalp feel dry. This PHYTO shampoo interested me because it is a liquid-gel formula made for color-treated hair and scented with hibiscus. Customer reviews said it helps maintain purple color vibrancy, leaves hair shiny and soft, and is gentle on the scalp. It currently has a 4.3-star average from 403 ratings. I wanted to test whether a purple shampoo for color-treated hair could deliver those benefits while still feeling pleasant to use.
What Makes This PHYTO Shampoo Different
PHYTO is a French hair care brand, and this product is categorized as a liquid-gel shampoo for color-treated hair. The bottle is compact, about 7.5 inches tall, and the product weighs about one pound. More important than the size is the formula. A gentle purple shampoo for color-treated hair usually contains violet pigments to cancel brassy tones, but the cleansing base also matters. This one is designed to cleanse while protecting color and respecting the scalp. When I used it, I noticed the gel texture spread easily through wet hair and did not create a thick, foamy lather. That is common with gentler shampoos and can actually help prevent color loss.
Purple Pigments, Brassiness, and Color-Treated Hair
If you have ever had blonde, silver, lavender, or pastel color, you already know why a purple shampoo for color-treated hair is useful. Purple is opposite yellow on the color wheel, so violet pigments neutralize yellow undertones. In this product, the goal is to maintain purple color vibrancy without stripping the cuticle. That is important because color-treated hair is more porous and can fade faster than natural hair. Using a gentle purple shampoo for color-treated hair helps keep cool tones fresh and delays the need for another salon appointment. I found that my purple color stayed brighter between washes, and my hair looked shinier after drying.
Hibiscus Scent and the Perfume Question
One review I read said this shampoo is too perfumey and has an artificial perfume-like scent. The product description lists the scent as hibiscus. Hibiscus is a floral note that can come from natural extracts or synthetic fragrance compounds. Fragrance perception is personal. Some customers love the natural hibiscus aroma, while others find it too strong. If you are sensitive to fragrance, you should check the ingredient list or do a patch test before using a purple shampoo for color-treated hair. For me, the scent was noticeable but not unpleasant. It reminded me of a floral salon product rather than a cheap perfume. However, I understand why someone might call it artificial because floral scents can feel intense.
Why It Might Feel Different From a Silky Shampoo
The same review said this shampoo does not leave my hair as silky as other shampoos. That comment is actually a useful knowledge point. Many shampoos create a feeling of silkiness by using heavy silicones or oils that coat the hair. That temporary smoothness can weigh color-treated hair down or make it look greasy later. A more gentle purple shampoo for color-treated hair may leave hair feeling clean and slightly less slippery, but that does not mean it is damaging. In fact, several customers found that this product leaves hair shiny and soft after continued use. I think the difference is between instant softness and longer-term health. When I used this shampoo, my hair was softer after blow-drying than it was when my hair was wet. It did not feel as coated as some heavy conditioners, but my color stayed more vibrant.
Scalp Comfort and Everyday Use
Another advantage of this purple shampoo for color-treated hair is that it is gentle on the scalp. Many strong purple shampoos are notorious for drying the scalp because they need to deposit pigments. This PHYTO shampoo balances those needs. My scalp felt comfortable after rinsing, and I did not see flaking. Because the formula is a liquid-gel, it is easy to rinse out, which reduces the risk of pigment staining your scalp. If you have a sensitive scalp, a gentle purple shampoo for color-treated hair is usually a better choice than a cheap clarifying shampoo with violet dye.
My Final Verdict on This Purple Shampoo for Color-Treated Hair
Would I recommend a purple shampoo for color-treated hair? Yes, especially if you want to maintain cool tones and avoid fade. This option from PHYTO is not the most heavily perfumed product I have ever used, but the scent is noticeable. Some people will love the hibiscus note, and others will think it smells artificial. The bigger benefit is that it helps preserve color while keeping the scalp comfortable and adding shine. If you want a product that feels like a traditional silky shampoo, you might prefer one with more conditioning ingredients. But if you want a gentle purple shampoo for color-treated hair that supports your color and makes your hair look healthy, this is worth trying.
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