Removes brassiness, keeps hair moisturized, perfect for natural silver.
I love how this purple shampoo removes brassy tones from my natural silver hair while keeping it hydrated and shiny. It's a game-changer for maintaining bright, cool-toned silver without damage.Product Detail

This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Gift Set

I have natural silver hair. I experienced excellent results with this Purple shampoo. Removes brassy strands and doesn't dry out my hair.
What Makes Purple Shampoo Work for Silver Hair?
Purple shampoo uses violet pigments to neutralize unwanted yellow or brassy tones. This works on the color wheel principle: purple is opposite yellow, so it cancels out warmth. For natural silver, gray, or bleached blonde hair, purple shampoo helps maintain a cool, bright appearance. The Paul Mitchell Platinum Blonde Shampoo in this set is a classic example—it's specifically formulated for color-treated and silver hair, and it's color-safe, vegan, paraben-free, and gluten-free.
Why Doesn't It Dry Out Hair?
Many purple shampoos can be harsh due to strong color-depositing ingredients. However, Paul Mitchell's formula includes moisturizing agents that cleanse gently while depositing purple pigments. The liquid form lathers well and rinses cleanly without stripping natural oils. This makes it suitable even for dry or fragile silver hair, as confirmed by users like me who experienced no dryness.
Key Benefits Highlighted in Reviews
Customers praise this shampoo for effectively removing brassiness without causing damage. The set includes both shampoo and conditioner for complete care. The conditioner further hydrates and smooths hair, enhancing color vibrancy. Many users, especially those with natural silver or gray hair, report excellent results—hair looks brighter, feels softer, and stays brass-free longer.
Product Details and Usage Tips
This Paul Mitchell set is listed as item B08HZXDN4Q, with dimensions 4 x 2 x 9.37 inches and a weight of 1.34 pounds. It ranks #1,473 in Shampoo & Conditioner Sets on Amazon. To get the best results, apply a quarter-sized amount to wet hair, lather, and leave for 3-5 minutes before rinsing. Follow with the matching conditioner. Use 1-2 times per week or as needed to maintain cool tones.
Who Should Use This Purple Shampoo?
Ideal for anyone with natural silver, gray, white, or highlighted blonde hair. Also perfect for color-treated hair that needs toning. The vegan, paraben-free, gluten-free formula suits sensitive scalps. Whether you're maintaining salon-fresh silver or combating everyday brassiness from hard water, this set delivers visible results without dryness.
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