Purple shampoo reduces brassiness, keeps my blonde perfect, and leaves hair soft.
I love how this Moroccanoil purple shampoo reduces brassiness, keeps my blonde perfect, and leaves my hair soft and bright.Product Detail

This is a review from Amazon.com about product:
Moroccanoil Blonde Perfecting Purple Shampoo

I love this brand as it is, but fell in love with their purple shampoo. It’s super effective in reducing brassiness of my blonde hair and leaves the color the perfect blonde. (Be careful not to leave the shampoo on your hands for too long though)
The packaging is wonderful and came carefully sealed so nothing leaked.
Amazing product for the price!
My Purple Shampoo Experience for Blonde Hair
I use Moroccanoil Blonde Perfecting Purple Shampoo when my blonde hair starts to look brassy. This purple shampoo is designed for color-treated hair, and I like that it helps reduce warm yellow and orange tones without making my blonde hair look dull. The scent is Fragrance Originale, and it feels pleasant rather than overpowering. For me, the main benefit is that my blonde hair keeps a cleaner, cooler tone between salon visits.
How Purple Shampoo Reduces Brassiness
Brassiness happens when blonde hair develops unwanted yellow or orange warmth. A purple shampoo works because purple sits opposite yellow on the color wheel, so it helps neutralize those warm tones. I do not expect a purple shampoo to change my hair color permanently; instead, it refreshes my blonde hair and helps maintain color freshness. This is why I use it as a toning step, not as my only shampoo. When I use this purple shampoo regularly but not too often, my highlights look more ashen and my blonde hair looks more balanced.
Product Details, Scent, and Softness
The product comes as a liquid shampoo for color-treated hair, and the brand is Moroccanoil. I find it effective at toning blonde hair, especially when my highlights need a little refresh. I also like the softness it leaves after washing, although I pay attention to how often I use it because some users find purple shampoo drying. For my blonde hair, I use it once or twice a week and follow with conditioner. The packaging arrived carefully sealed in my experience, which matters because a leak would be messy. I also avoid leaving the shampoo on my hands for too long, since reviews mention that it can be staining or drying for some people.
Value, Price, and Who It Suits
One common complaint is that this purple shampoo is expensive for the small tube size. I understand that point, but for me the price is easier to justify because a little goes a long way and it helps my blonde hair stay salon-fresh. It is not the cheapest purple shampoo, but it is a strong option for anyone with blonde hair, highlights, or color-treated hair who wants to reduce brassiness. If your hair is very dry, you may need a richer conditioner or less frequent use. Overall, I think Moroccanoil Blonde Perfecting Purple Shampoo is an effective purple shampoo for keeping blonde hair cool, soft, and bright.
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