I love how this shampoo preserves my hair color, and my hairdresser recommends it to all clients for amazing results.
This shampoo keeps my colored hair looking perfect, and my hairdresser is so impressed that she tells all her clients to buy it for reliable color protection and shine.
This is a review from Amazon.com about product:
Celeb Luxury Viral Purple Colorwash, Color Depositing Shampoo with Bondfix Bond Rebuilder, Semi Permanent Hair Colour Glaze, Vegan Hair Dye, Maintains and Refreshes Bold Purple Color

If you have colored hair, this shampoo keeps the color in very good. My hairdresser has been coloring my hair for years and she said will all her clients, none has ever held as good as mine. I shared with her what I use and she now tells all her clients to buy it. I have purple highlighted in my hair
Shampoo Basics & Tips
What is Color-Safe Shampoo?
Color-safe shampoo is specially formulated to protect and extend the life of dyed or treated hair. Unlike regular shampoos, it contains gentle cleansers and ingredients that help seal the hair cuticle, reducing color fading caused by washing, UV exposure, and environmental factors. This type of shampoo often avoids harsh sulfates and alcohols that can strip color, making it ideal for maintaining vibrant shades like purple highlights mentioned in the review.
How Color-Safe Shampoo Preserves Hair Color
Color-safe shampoo works by using mild surfactants that clean without stripping natural oils or dye molecules from the hair. It may include UV filters to shield against sun damage, antioxidants to prevent oxidative stress, and moisturizing agents like panthenol or oils to keep hair hydrated. Hydrated hair retains color better because the cuticle remains smooth, reducing color loss during rinsing. Additionally, some formulas have pH-balanced levels that align with the hair's natural acidity, helping to lock in color and enhance shine.
Benefits of Using Color-Safe Shampoo
Using color-safe shampoo offers multiple benefits: it prolongs the vibrancy of hair color, reduces fading between salon visits, and maintains hair health by preventing dryness and breakage. For users with colored hair, like the reviewer with purple highlights, it means less frequent touch-ups and cost savings. It also enhances manageability and shine, contributing to an overall better hair appearance. Hairdressers often recommend these products because they support professional coloring results and client satisfaction, as seen in the review where the hairdresser endorsed the shampoo after observing excellent color retention.
Tips for Maintaining Colored Hair
To maximize color longevity, wash colored hair less frequently—aim for 2-3 times a week—using lukewarm water to avoid opening the cuticle too much. Always follow with a color-safe conditioner to add moisture and protection. Avoid heat styling tools when possible, or use heat protectant sprays. Regular deep conditioning treatments can also help maintain color and prevent damage. Additionally, protect hair from chlorine and saltwater by rinsing before swimming and wearing a cap, as these can accelerate color fading.
Common Questions About Hair Color Care
Many people wonder how often to wash colored hair; ideally, limit washing to preserve color and natural oils. Another common question is whether all color-safe shampoos are the same—no, they vary based on hair type and color, so choose one suited to your needs, such as for bold colors like purple. People also ask about DIY color care: while home remedies exist, professional products are more reliable for color protection. Lastly, concerns about color bleeding can be addressed by using cold water rinses and color-locking sprays to minimize transfer.
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I purchased this shampoo for its unique unisex scent and found it exceptionally good. It resembles Verb Ghost shampoo, with a clean, warm fragrance that endures, and I'll repurchase for great hair.
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