I love how this purple shampoo lathers richly, brightens hair in minutes, and never leaks—my holy grail!
This purple shampoo is my ultimate find—it lathers richly, erases brassiness in just 5 minutes, and delivers lasting brightness without leaks. I use it bi-weekly and always repurchase.
This is a review from Amazon.com about product:
Moroccanoil Blonde Perfecting Purple Shampoo, 33.8 Fl Oz
After trying soooooo many purple shampoos, this is IT! I have purchased it multiple times. I leave it in for about 5 minutes while I shower. It lathers up really well, and gives you that whiter look. Be sure to mix it in good, and wash it all out. I use it once every few weeks. It lasts. I've never had a bottle leak either.
Shampoo Basics & Tips
What is Purple Shampoo?
Purple shampoo is a toning product for blonde, silver, or highlighted hair. Its violet pigments counteract brassy yellow or orange tones caused by sun exposure, chlorine, or fading hair color. Unlike regular shampoos, it deposits temporary color to neutralize unwanted warmth.
How Brassiness Neutralization Works
Brassiness occurs when underlying warm pigments in lightened hair oxidize. Purple shampoo uses color theory: violet sits opposite yellow on the color wheel, canceling out brassiness. For best results, apply to damp hair, leave for 3-5 minutes (per review), and rinse thoroughly to avoid uneven tones.
Why Lathering Matters
Rich lather (as mentioned) ensures even pigment distribution. Foaming agents like sulfates or gentle alternatives create bubbles that lift dirt while spreading violet dye uniformly. Poor lathering leads to patchy toning—always emulsify with water before application.
Optimal Usage Frequency
Use purple shampoo once weekly or bi-weekly (as noted). Overuse can cause purple buildup or dryness due to high pigment concentration. For damaged hair, follow with a moisturizing conditioner. Adjust frequency based on hair porosity—porous hair absorbs toner faster.
Leak-Proof Packaging Importance
Quality bottles with secure seals (like the reviewed product) prevent spills, preserve formula integrity, and reduce waste. Look for airless pumps or silicone-sealed caps, especially for travel.
Common Purple Shampoo FAQs
Can it work on dark hair? No—it's designed for light shades (level 8+). On brunette hair, it may leave a faint violet tint.
Does it damage hair? Not if used correctly. Avoid overuse and pair with hydrating masks.
Why rinse thoroughly? Residual pigments can stain light hair or scalp. Rinse until water runs clear.
How long do results last? Brightness typically fades in 3-7 washes. Maintain with monthly toning sessions.
I Found the Best Smelling Shampoo (Even If the Bottle Drove Me Crazy!)
This heavenly-scented shampoo became my stress-reliever after a tough day, but the absurdly complicated bottle design nearly ruined the experience – needs better packaging!
This shampoo detangles, moisturizes, and adds shine, leaving my hair soft and smelling amazing.
This shampoo works wonders detangling and moisturizing my hair, delivering incredible shine, softness, and a pleasant scent, though the high cost makes me hesitant to repurchase.
This shampoo transformed my thinning hair—fuller, healthier strands with delightful fragrance in weeks!
Struggled with hair thinning for a year—blood tests, oils, dermatologists failed. This shampoo brought fuller, healthier hair growth with pleasant fragrance. Finally effective!
This shampoo soothed my scalp, eliminated itching, and left a refreshing fragrance we love.
I love how this shampoo instantly relieved my husband's scalp itching while leaving our hair fragrant and soft—finally found our perfect hair care solution!
This shampoo transformed my hair into soft, healthy locks my stylist noticed—my holy grail!
This Shea Moisture shampoo gave me noticeably softer, healthier hair that impressed my stylist—now my go-to for salon-quality results between appointments.
After 3 months, my hair is softer, longer, and healthier with new growth and a subtle scent.
Using this shampoo 4x weekly for 3 months gave me softer, healthier hair, noticeable new growth, and a delicate fragrance – worth sticking with!
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