I love how this purple shampoo lathers richly, brightens hair in minutes, and never leaks—my holy grail!
This purple shampoo is my ultimate find—it lathers richly, erases brassiness in just 5 minutes, and delivers lasting brightness without leaks. I use it bi-weekly and always repurchase.
This is a review from Amazon.com about product:
Moroccanoil Blonde Perfecting Purple Shampoo, 33.8 Fl Oz
After trying soooooo many purple shampoos, this is IT! I have purchased it multiple times. I leave it in for about 5 minutes while I shower. It lathers up really well, and gives you that whiter look. Be sure to mix it in good, and wash it all out. I use it once every few weeks. It lasts. I've never had a bottle leak either.
Shampoo Basics & Tips
What is Purple Shampoo?
Purple shampoo is a toning product for blonde, silver, or highlighted hair. Its violet pigments counteract brassy yellow or orange tones caused by sun exposure, chlorine, or fading hair color. Unlike regular shampoos, it deposits temporary color to neutralize unwanted warmth.
How Brassiness Neutralization Works
Brassiness occurs when underlying warm pigments in lightened hair oxidize. Purple shampoo uses color theory: violet sits opposite yellow on the color wheel, canceling out brassiness. For best results, apply to damp hair, leave for 3-5 minutes (per review), and rinse thoroughly to avoid uneven tones.
Why Lathering Matters
Rich lather (as mentioned) ensures even pigment distribution. Foaming agents like sulfates or gentle alternatives create bubbles that lift dirt while spreading violet dye uniformly. Poor lathering leads to patchy toning—always emulsify with water before application.
Optimal Usage Frequency
Use purple shampoo once weekly or bi-weekly (as noted). Overuse can cause purple buildup or dryness due to high pigment concentration. For damaged hair, follow with a moisturizing conditioner. Adjust frequency based on hair porosity—porous hair absorbs toner faster.
Leak-Proof Packaging Importance
Quality bottles with secure seals (like the reviewed product) prevent spills, preserve formula integrity, and reduce waste. Look for airless pumps or silicone-sealed caps, especially for travel.
Common Purple Shampoo FAQs
Can it work on dark hair? No—it's designed for light shades (level 8+). On brunette hair, it may leave a faint violet tint.
Does it damage hair? Not if used correctly. Avoid overuse and pair with hydrating masks.
Why rinse thoroughly? Residual pigments can stain light hair or scalp. Rinse until water runs clear.
How long do results last? Brightness typically fades in 3-7 washes. Maintain with monthly toning sessions.
I love the shampoo's pleasant smell and how little I need to feel clean.
I find the shampoo's aroma delightful and its cleaning power impressive with small amounts. It surpasses budget options and offers excellent value for money, making it a staple in my routine.
After surgery, this shampoo made hair cleaning easy without showers, boosting my recovery confidence.
Following my surgery, I relied on this shampoo while wheelchair-bound to maintain hair hygiene effortlessly. It delivered fast results, making my recovery period more comfortable and stress-free.
I found this shampoo ideal as a conditioner too, making my hair clean and soft with a pleasant scent.
After using this shampoo, I appreciate how it serves as a conditioner, saving time and effort. It makes my hair look healthy and smells good, though I wish the scent were stronger. I will explore more options from the brand.
My hair feels incredibly clean with this thick, unscented, and hypoallergenic shampoo I love.
I highly recommend this shampoo because its thick consistency ensures a thorough clean, while the unscented and hypoallergenic features prevent irritation. The innovative screw top dispenser adds ease to my routine, making it a standout choice.
I love how this shampoo prevents dryness with a subtle, lasting fragrance that cleans effectively.
Using this shampoo, I've noticed it eliminates dryness, provides a pleasant aroma that isn't overpowering, and delivers a thorough clean that my fiancé enjoys every day without any issues.
I love how this gentle sulfate-free shampoo cares for my fragile hair without high cost.
This sulfate-free unscented shampoo has been a game-changer for my fine and fragile hair, offering gentle cleansing at an affordable price, just as my stylist suggested.
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This restoring shampoo improves my hair's thickness and simplifies morning routines effectively.
I reduced shedding and regained thicker hair using this lightweight, non-greasy shampoo.
This shampoo gives me silky, shiny hair and majorly reduces frizz, despite a fragile cap.
I love how this sulfate-free shampoo leaves my hair soft and shiny with minimal scalp irritation.
I used this shampoo once; my curls improved and held up amazingly well.
I was hesitant but pleased: shampoo is lightweight for my fine hair.
For me, this shampoo moisturizes fine hair, controls frizz, and prevents oiliness.
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