This purple shampoo tones brass; I use it weekly and deep condition.

2026-08-24 Shampoo reviews Categroy：Women's Views：15

I tested this strong purple shampoo on my blonde hair; it toned brass but needed deep conditioning and weekly use.Product Detail

I Found a Strong Purple Shampoo for Brassy Blonde Hair

This is a review from Amazon.com about product:

Kristin Ess Hair The One Purple Shampoo for Toning Blonde Hair - Neutralizes Brass + Yellow Tones, Shine Restoring - Sulfate, Silicone and Paraben Free, Color + Keratin Safe, 10 fl. oz.

I Found a Strong Purple Shampoo for Brassy Blonde Hair

This does the job well! I've been a blonde for 15+ years and usually I use shimmer lights or the Sallys knock off but this was way stronger but it was also much more hard on my hair. You need a good deep conditioning and probably a mask if you use this. This is not an every day shampoo. Maybe a once a week because its low key damaging.

My Search for a Strong Purple Shampoo for Brassy Blonde Hair

I have been blonde for 15+ years, and brassy yellow tones are my biggest hair problem. I found a strong purple shampoo for brassy blonde hair that really does the job well. If you are tired of orange and yellow warmth, this purple shampoo is worth considering. In this review, I explain why this strong purple shampoo worked for me, what you need to know before buying it, and how to use it safely.

What Is a Purple Shampoo and How Does It Work?

A purple shampoo uses ultra-violet pigment to neutralize unwanted warm tones. On the color wheel, purple sits opposite yellow, so violet pigments cancel brass and yellow undertones in blonde, silver, and light brunette hair. Kristin Ess created this purple shampoo to tone blondes and brunettes while also staying sulfate-free. The formula reduces brass, restores shine, and gives intense toning. For people who like ashy tones or pastel lavender looks, this purple shampoo can be used every time you wash. If you prefer neutral tones, use it only when you need to cut brass.

My Review: Does This Strong Purple Shampoo Really Tone Brass?

Yes. I tested this strong purple shampoo after years of using shimmer lights and a Sally's knockoff version. This purple shampoo was much stronger than the products I used before. It removed brassy color quickly and left my hair looking cooler and brighter. After the first wash, I could see why so many people call it an intense toning purple shampoo. It definitely does the job well, just as the review said.

Why This Purple Shampoo Can Be Hard on Hair

The same strength that makes this purple shampoo effective can also make it drying. The customer review I read warned that this product is more hard on hair than standard purple shampoos. I noticed the same thing. After using this strong purple shampoo, my hair felt drier and needed extra moisture. That is why you should not treat this like an everyday shampoo. Because of its strong pigment and cleansing power, it can be low-key damaging if you overuse it. Use this purple shampoo once a week, or every other week if your hair is fragile.

How to Use This Purple Shampoo for Best Results

To get the best results from this purple shampoo, start with wet hair. Squeeze a quarter size or more into your palm, depending on hair thickness. Massage it into your scalp to create a rich lather. With a purple shampoo, apply more product where you see the most brass. Let it sit a little longer near the roots because roots tend to be less porous and more warm. Then let it run through the ends as you shampoo. Rinse well and follow with conditioner or a hydrating mask.

Why Deep Conditioning Is Non-Negotiable with This Purple Shampoo

Because this purple shampoo can be hard on hair, deep conditioning is essential. The Kristin Ess formula is sulfate-free, which helps reduce stripping, but strong toning often creates dryness. The review specifically said you need a good deep conditioning and probably a mask if you use this purple shampoo. I recommend pairing this strong purple shampoo with a rich mask once a week. This leaves hair feeling moisturized, full, and looking shiny from root to tip.

Can You Use This Purple Shampoo on Color-Treated Hair?

Yes. This purple shampoo is safe for natural and color-treated hair. It is also keratin safe, cruelty free, and free of sulfates, parabens, and phthalates. The founder says you can use it with or without the Kristin Ess One Purple Conditioner. If you have color-treated blonde or brunette hair, this purple shampoo helps maintain a cool, bright tone without harsh sulfates. It also works on natural hair if you want ashy or lavender tones.

What to Expect from the Kristin Ess Purple Shampoo Formula

The product is a liquid shampoo with a pear scent, designed for color-treated hair. It includes ultra-violet pigment for brass reducing, intense toning, and shine restoring. The brand recommends a clean, well-conditioned canvas, so the sulfate-free cleanser and conditioner work together. Even though this purple shampoo is strong, the sulfate-free aspect keeps it gentler than many traditional clarifying toners.

Tips for Minimizing Dryness with This Purple Shampoo

If you want to use this strong purple shampoo without damaging your hair, follow these tips: do not use it every day, use a deep conditioner or hydrating mask after every wash, focus the product on the brassiest areas, and avoid leaving it on too long. The customer review said maybe once a week because it can be low-key damaging. I agree. Once a week is enough to control brass while keeping your hair healthy.

Final Thoughts: Should You Try This Strong Purple Shampoo?

If you need serious brass control, this purple shampoo for brassy blonde hair is a great choice. It is much stronger than many drugstore purple shampoos, so it gives fast results. However, it requires extra care. Use this purple shampoo weekly, deep condition afterwards, and monitor how your hair responds. For me, this strong purple shampoo is the best way to get cool, ashy tones at home, but only if I commit to hydration.

Tags： purple shampoo brassy blonde hair brass control sulfate-free deep conditioning

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