Tones my blonde highlights, keeps them very bright and brass-free with soft hair.
This shampoo keeps my blonde highlights bright and brass-free. It gently cleanses without drying, leaving soft hair. Pleasant cucumber melon scent. Perfect for maintaining platinum.Product Detail
This is a review from Amazon.com about product:
Paul Mitchell Platinum Blonde Violet Shampoo, Banishes Brass + Brightens, Ideal for Light to Medium Blonde, Silver, Gray or White Hair
I have blonde highlights and was looking for a good shampoo to keep the brassy look away. I don’t use this everyday, but it’s a keeping those platinum stands popping! Not crazy about the fragrance, but if it keeps the yellow out of my blonde, that is what matters!
What Is This Shampoo?
Paul Mitchell Shampoo is a liquid formula designed for medium blonde, grey, and silver hair. It has a refreshing cucumber melon scent with soft floral notes. The product is well-known for its ability to brighten and tone blonde hair, helping to prevent unwanted brassiness (the yellow or orange discoloration that often appears on lightened hair).
How Does It Prevent Brassiness?
Brassiness occurs when blonde hair is exposed to minerals in water, heat styling, or environmental factors, causing the hair to take on warm yellow or orange tones. This shampoo likely contains subtle violet or blue pigments that neutralize yellow tones, similar to a purple shampoo but gentler. The formula effectively tones the hair while adding softness and shine.
Who Is It For?
This shampoo is ideal for anyone with blonde highlights, full blonde color, natural blonde hair, grey or silver hair. It works especially well for maintaining a cool, platinum or ash tone. Customers with highlighted or color-treated hair often find it keeps their blonde looking fresh between salon visits.
How to Use It?
For best results, use this shampoo 1–3 times per week, alternating with a moisturizing shampoo. Apply to wet hair, massage into a lather, and leave on for 1–3 minutes to allow the toning pigments to work. Rinse thoroughly and follow with a conditioner. Avoid overuse if you have very dry or damaged hair, as some users report it can be drying.
Customer Feedback Highlights
Many users appreciate its ability to keep blonde bright and free of yellow tones. They note that it leaves hair soft and manageable, with a pleasant, light fragrance. While some dislike the scent, most agree the toning results make up for it. The product is also praised for its gentle formula that doesn't strip hair of moisture when used in moderation.
Why This Shampoo Works for Highlights
Highlighted hair is particularly prone to brassiness because the lightened strands are more porous and absorb impurities. This shampoo's toning agents deposit just enough color to cancel unwanted warmth, keeping the highlights looking cool and vibrant. It also helps maintain the contrast between blonde and darker base colors.
Key Ingredients and Features
While the exact formula is proprietary, Paul Mitchell emphasizes using high-quality, color-safe ingredients. The refreshing cucumber melon scent comes from natural extracts. The shampoo is free from parabens and sulfates in many variants, making it gentle enough for color-treated hair. It is also lightweight, so it won't weigh down fine or medium hair.
Final Thoughts
If you struggle with brassy blonde hair, this shampoo offers an effective solution without harsh chemicals. It keeps your shade cool and bright while leaving hair feeling soft. For best results, pair it with a matching conditioner and use a deep conditioning mask once a week to counteract any potential dryness.
My curly coarse hair becomes super soft, hydrated, manageable with this shampoo.
My curly coarse hair gets super soft, hydrated, manageable like a mask with this shampoo. Low lather, still great softness.
Great scent makes hair healthier, lathers well, a little goes long, and it's worth the price.
This shampoo's great scent makes my hair healthier. It lathers well, a little goes long, and it's worth the price.
It leaves my hair soft, light, frizz-free, and less greasy.
I never thought much about shampoo until my daughter raved about this Bellisso keratin formula. It leaves her hair noticeably softer, lighter, less frizzy, and less greasy. A true game-changer for daily hair care.
RevitaLash thickens my hair but same results as cheaper John Frieda.
RevitaLash shampoo thickened and lifted my hair all day with a clean soft feel, but didn't regrow hair, and I see the same results from John Frieda Volume Lift at a fraction of the price.
This conditioner bar hydrates thick hair better than liquid, leaving it shiny and smooth.
This conditioner bar works amazingly for my thick hair. It hydrates better than my regular liquid conditioners, leaving hair soft, shiny, and beautifully scented. Easy to apply and rinses cleanly—no residue. I'll definitely keep using it.
Removes brassiness, keeps hair moisturized, perfect for natural silver.
I love how this purple shampoo removes brassy tones from my natural silver hair while keeping it hydrated and shiny. It's a game-changer for maintaining bright, cool-toned silver without damage.
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My hair felt great and smooth, but scalp itching forced me to reduce rating.
I found real quality shampoo with great scent and effective residue removal.
I noticed my hair growing back thicker and fuller since using this shampoo.
This shampoo removes minerals and restores body, leaving my hair soft and manageable.
R+Co BLEU shampoo lathers well, smells heavenly, leaves my hair soft, shiny.
Rich lather, natural scent, leaves hair soft and clean
Less hair loss, new growth, squeaky clean with 3 pumps
My hairdresser uses it, so I got it for home. Leaves hair clean and soft.
No-Rinse shampoo left thick hair clean and soft painlessly.
This verbena shampoo leaves my hair soft, shiny, and voluminous without heaviness.
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