I use this purple shampoo to soften brassy blonde and refresh color.

2026-11-07 Shampoo reviews Categroy：Women's Views：1

I use this purple shampoo to banish brassy tones, add moisture, and keep blonde soft and vibrant after each wash.Product Detail

I Trust This Purple Shampoo for Brassy Blonde Hair

This is a review from Amazon.com about product:

Moroccanoil Blonde Perfecting Purple Shampoo

I Trust This Purple Shampoo for Brassy Blonde Hair

This Moroccanoil Blonde Perfecting Purple Shampoo is a lifesaver for keeping my blonde fresh! It knocks out yellow and orange tones while ArganID technology adds some much-needed moisture. My hair feels soft, looks vibrant, and after just one wash, I can already see a difference. If you're fighting brassiness, this shampoo is a must!

My Go-To Purple Shampoo for Brassy Blonde Hair

I use Moroccanoil Blonde Perfecting Purple Shampoo when my blonde starts looking yellow or orange. This purple shampoo is a color-correcting wash, not a permanent dye. It uses violet pigments to neutralize unwanted warmth, which is why it helps brassy blonde hair look cooler, cleaner, and fresher after washing. The review says it knocks out yellow and orange tones, and that matches the basic color theory behind purple shampoo: purple sits opposite yellow on the color wheel, so it can tone down yellow, while blue-violet tones help soften orange brassiness.

What ArganID Technology Adds to a Purple Shampoo

One reason I like this purple shampoo for brassy blonde hair is that toning is not the only goal. Moroccanoil uses ArganID technology, which is designed to help deliver argan oil to the hair so it feels moisturized, smoother, and softer. Purple shampoos can sometimes feel drying, especially if you leave them on too long, but this formula pairs toning with conditioning support. In the review, the user says ArganID adds much-needed moisture, and that the hair feels soft and looks vibrant. For brassy blonde hair that has been lightened or color-treated, that combination matters because clean tone without softness can look dull.

Moroccanoil Purple Shampoo: Scent, Softness, and Color Freshness

The product is a liquid shampoo for color-treated hair with the brand's Fragrance Originale scent. Customer feedback in the product information notes positive responses to the scent, softness, and performance on blonde hair, including making highlights look more ashen and helping color stay fresh. I understand why: a good purple shampoo should refresh brassy blonde hair without leaving it rough, and the signature Moroccanoil scent makes the wash feel more salon-like. The review also mentions seeing a difference after one wash. That is possible for surface brassiness, but results can vary based on hair porosity, water minerals, and how yellow or orange the hair has become.

How I Use Purple Shampoo on Brassy Blonde Hair

I would use this purple shampoo as a toning wash, not necessarily every day. A practical routine is to use it once or twice a week, or as needed, between regular shampoo days. Apply it to wet hair, lather, and follow the package directions; do not leave it on longer than recommended just to chase a cooler tone. Because some reviewers find it drying and others do not, I would pair it with a conditioner or hair mask, especially on ends. This is how I keep brassy blonde hair fresh while protecting softness. The review's “after just one wash” result is encouraging, but I would treat it as a temporary toner rather than a replacement for salon color work.

Who Should Try This Purple Shampoo?

This purple shampoo is best for blonde, lightened, highlighted, or color-treated hair that turns yellow or orange between appointments. If you want to reduce brassiness, keep highlights ashen, and add a softer, more vibrant finish, it is a strong option. The main trade-offs mentioned in customer feedback are that it can be drying for some and that it is expensive for the small tube size. So I would weigh the toning benefit against the cost and use a moisture mask if needed. For me, the appeal is simple: a purple shampoo that targets brassy blonde hair, supports softness through ArganID technology, and helps color look fresher without a salon visit.

Tags： purple shampoo brassy blonde hair arganid technology color-treated hair moroccanoil

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